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Top 10 Concepts
Developing Marketing Strategies and Plans
Bernadette C. Angustia
Ateneo School of Medicine and Public Health
Outline:
1. Core Compitencies
2. Strategic Marketing Plan
3. Defining Corporate Mission
4. Marketing Definition vs. Product Definition
5. Strategic Business Unit (SBU)
Outline:
6. Assessing Growth Opportunities
7. SWOT
8. Goal Formulation
9. Strategic Formulation
10. Program Implementation
Concept 1: Core Competencies make up the essence of business
Kotler: Nike
Local: Bench
Medical: GSK Meds
Concept 2:
Strategic Marketing lays out the value proposition the firm will offer
Kotler: Intel microprocessor
Local: Mr.Quikie
Med: Unilab
Concept 3:
Define Corporate Mission
Kotler: Sony
-Personal portable sound
Local: AYALA
- Pioneering the FutureMedical: PhilHealth
Concept 4:
Marketing Def’n of a business is superior to Product Def’n
Kotler: Xerox
We help improve office productivity
Local: Jolibee
Happiness in every moment
Medical: Pfizer Help people improve their health
Concept 5:
Establishing Strategic Business Units
Kotler: General Electric
Proctor&Gamble
Sanofi Phils
Concept 6:Assess growth opportunities to come up with new strategies.Kotler: Starbucks
Local: CDO ulam burger
Medical: Viagra
Concept 7:SWOT Analysis
Kotler: Loan Bright
Local: PLDT
Medical: Siemen’s
Concept 8:
Goal Formulation- developing specific goals for the planning period.Kotler: Compaq
Local: Knorr Soup
Medical: GE Medical
Concept 9:
Strategic formulation, a game plan for getting thereKotler: Belkin corp.
Local: Kenny Rogers
Medical: Belo medical
Group
Concept 10: Program Implementation requires a dynamic relationship among stakeholders.International: Google
Local: Rustan’s Starbucks
Medical: The Medical City
Summary: Developing Marketing Strategies and Plans1. Core Compitencies
2. Strategic Marketing Plan
3. Defining Corporate Mission
4. Marketing Definition vs. Product Definition
5. Strategic Business Unit (SBU)
Summary: Developing Marketing Strategies and Plans
6. Assessing Growth Opportunities
7. SWOT
8. Goal Formulation
9. Strategic Formulation
10. Program Implementation
My Conclusion: Developing Marketing Strategies and Plans
Developing Marketing Strategies and plans is not all about what looks good and fun.
It takes proper attention to detail and a bit of pnash!
Top 10 Concepts
Developing Marketing Strategies and Plans
Bernadette C. Angustia
Ateneo School of Medicine and Public Health