Anil Subramaniam
Director
Rural Skills Division (DDU-GKY)
Ministry of Rural Development,
Third floor, Eastern Wing,
Thapar House,
124, Janpath,
New Delhi-110001
Mob:9891101040
Tel: 23743625-26 Ext: 303
Fax: 23743627
Email: [email protected]
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Rural Skills Division, Ministry of Rural Development, Government of India
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India - the skilling challenge
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282 million
55 million
67% of India’s emergent youth
bulge lives in its villages (National
Census 2011)
502.1 Mn workers
49% of all workers in Agriculture,
16% of the Economy.
Training and repurposing them
for upward mobility out poverty (Worker Estimate, Budget 2015/16 documents)
CORE TARGET: Youth aged
between 15 & 35, from poor
families, currently unemployed or
marginally employed
400 million
Skilling target identified in the National Policy for Skill Development &
Entrepreneurship 2015 (NPSDE)
250 Mn existing
workersUnskilled or semi-skilled workers
in the current pool of 487.3 Mn
workers who need to be skilled(NPSDE 2015)
109.73 million
Demand across 24 key sectors
by 2022 (NPSDE 2015 – NSDC Skills
Gap Analysis)
DDU-GKY, a Placement linked skill development program
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Transform- induce the highest degree of change
rural poor youth- between 15 and 35 years of age
into an economically
independent- as a family
and globally relevant- in keeping with global benchmarks to facilitate
mobility across borders
workforce- economically and socially productive
Vision led achievement:
SANDEEP KUMAR PK
Sole earning member supporting his aged parents, wife and 2
yr. old child from Thrissur, Kerala. He quit his low paying job at a
restaurant to get trained in Housekeeping under Hospitality
sector.
Today he is a Flight Housekeeping Attendant in Cabin
Appearance Department with Qatar Airways in Doha
Earning Rs. 30,000/- monthly + TA + House allowance +
Overtime
He can be contacted at +97466463198
DDU-GKY Timeline
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16 March 1999
IRDP → SGSY
15% of SGSY allocation set apart for Special Projects
26 June 2010SGSY → NRLM15% of NRLM allocation set apart for Special Projects5% for innovative projects
1 May 201315% allocation increased to 25%
16 June 2005
Guidelines for placement-linked skilling programmes under SGSY notified
20 September 2013Guidelines for Aajeevika Skills notified*
Extensive consultative process for SOP
11 July 2014Standard Operating Procedures (SOP) notified
25 September 2014DDU-GKY announced onAntyodaya Diwas
Transition from
SGSY to
Aajeevika Skills
Transition from
Aajeevika Skills
to DDU-GKY
July 2016
CNN compliant
DDU-GKY
DDU-GKY - Features
• Placement linked Skill Development Program with minimum 70% placement
• Targeted at Rural Poor Youth of age group 15 to 35 years using SECC data
• Mandatory coverage of SC & ST (50%), Minority (15%) and Women (33%) of candidates trained
• Implementation through Project Implementation Agencies (PIAs) in PPP mode
• PIA selection through online appraisal process
• Training programs in NSQF courses aligned with Common Norms notified by Govt.
• Assessment & Certification independently through NCVT / Sector Skill Councils / Other NSQF courses
• 3 tier concurrent monitoring involving 13 inspections per Training center annually and regular audits
• PFMS based fund release
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Coverage of DDU-GKY
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27 Roshni (LWE) Districts
Himayat (Jammu &
Kashmir)
Legend
Jammu &
Kashmir
Himachal
Pradesh
Rajasthan
Gujarat
Maharashtra
Madhya
Pradesh
Uttarakhand
Uttar
Pradesh
Karnataka
Goa
Telangana
Andhra
Pradesh
Tamil
Nadu
Orissa
Chhattisgarh
Jharkhand
West
Bengal
Bihar
Arunachal
Pradesh
Assam
Tripura
Mizoram
Manipur
Sikkim
Nagaland
Meghalaya
Haryana
Punjab
All States except Goa are now Action Plan States
A& N Islands
Puducherry
Lakshadweep
DDU-GKY Performance – FY 2012-17
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212000
250000
210000
177986200014
217997201019
86120
270392
162586168502
137417
54196
134744
84900
FY 2012/13 FY 2013/14 FY 2014/15 FY 2015/16 FY 2016/17
Training Target Training Achievement Placement
Target 10.50 Lakhs
Trained 9.38 Lakhs
Placed 5.80 Lakhs
Physical Achievements FY 2017-18
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Achievement FY 2017/18 (till 30 June 2017)
Target 2,00,000
Trained 38,057
Placed 24,103
Current Status
No. of Projects 546
No. of PIAs 268
No. of Training Centres 651
Sectors covered 39
Job-Roles 329
Funds utilized - DDU-GKY
1022 August 2017
All Figures in Rs. Crores
850
180
569 568 580
794
375
FY 2012-13 FY 2013-14 FY 2014-15 FY 2015-16 FY 2016-17 FY 2017-18
Utilisation
DDU-GKY Social Inclusion
1122 August 2017
SC 32%
ST 16%
Minority 12%
Others Male 58%Female 42%
Social Inclusion Gender
Mobilization of candidates
• Rural youth from households covered in:
• Auto inclusion parameters in SECC
• MGNREGA worker household with completed 15 days of work in previous year
• RSBY
• Antyodaya Anna Yojana card
• BPL PDS card
• NRLM-SHG members
• Candidates mobilized through GP saturation
• PIAs assisted in mobilization by:
• Community Resource persons
• Gram Rozgar Sevaks
• Job Resource persons
• PIAs undertake screening of candidates before enrolment for training
Training under DDU-GKY
• Training in NSQF aligned courses under NCVT, SSC and other recognized standards
• Minimum duration of training- 576 hours
• Trainers to be certified
• Independent Assessment and certification
• Training on domain skills and non domain skills (Soft skills, Basic spoken English and IT awareness)
• 1/3rd of training duration could be OJT
• Tablet PC mandatory during training
• Quality assured through Standard Operating procedure and concurrent monitoring at 3-levels, i.e a Q-Team with PIA, SRLM and Central Technical Agency (NIRD and NABCONS)
• Aadhaar based Biometric attendance for trainers and trainees
• CCTV compulsory in all classrooms
Trade Spread in DDU-GKY
1422 August 2017
Top Ten Trades/
Job-Roles
1 Sales Person (Retail)
2 Accounting (Tally)
3 Sewing Machine Operator
4 Hospitality Assistant
5 BPO Voice
6 Food & Beverage Service –Steward
7 BPO - Non Voice
8 DTP and Print Publishing Assistant
9 Sales Associate
10Security Guard (General) & Personal
Security Guard
Sectors covered 39
Trades/ Job-Roles 329
Retail, 22%
IT-ITES, 20%
Tourism & Hospitality, 13%
Apparel, 12%
Telecom, 7%
Healthcare, 6%
Construction, 4%
Security, 3%
Automotive, 3%
Electrical, 2%Electronics, 2%
Others, 6%
Sector-wise distribution
Placements in DDU-GKY
Definition of Placement under DDU-GKY
• A continuous placement for three months in a job with a regular wage is considered as placement (same employer not necessary)
Accepted proof for a regular wage employment
• Salary slips from HR department of employer
• Certificate from employer:
• indicating wages paid,
• counter-signed by employee
• Supported with a bank statement that wages have been paid by crossed demand draft or money transfer
Verification of placements:
• Desk verification at two levels- PIA Q team and SRLM
• Physical verification on sample basis at three levels-PIA Q team, SRLM and CTSA
• Placement tracking by PIAs for 12 months
Implementation Architecture
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NATIONAL UNIT (NU) SRLM/ SSDM PROJECT IMPLEMENTING AGENCIES
• Policy making
• Technical Support and
Facilitation
• Monitoring and
Implementation support,
where needed
• Invest Central Government
component in projects
• Procurement of PIAs and
sanction of projects
• Ensure compliance with
Standards
• Monitoring and
Implementation Support
• Fund release to PIAs
• Skill gap assessment
• Match Skill Gap Analysis and
aspiration of rural youth
• Plan, implement skilling courses
and placements as per Guidelines
and SOPs
• Set-up center, Mobilize, Train and
Certify through Third-party
Assessor, where curricula is per
NCVT / SSCs
• Ensure 70% placements and
support graduates for 1 year post
placement
Role of State Government
• Establish Skills team at State, District & sub-district level
• Conduct Skill Gap Assessment
• Facilitate PIA in mobilization and identifying target groups in district
• Conduct project monitoring with its Technical Support Agency (TSA) and ensure PIAs maintain
quality of training
• Maintain MIS and report into Central database
• Ensure timely release of instalments to PIAs within timelines prescribed
• Other activities
• Establish Migration Support Centers
• Establish Career Guidance Centres
• Organize Job Melas
• Establish a DDU-GKY Skills alumni program
• Conduct training and capacity building programme for GP functionaries
PIA procurement procedure
• Eligible entities- organizations registered under:
• Indian Trust Acts or State Society Registration Act or State Co-operative Societies or Multi-State Co-operative Acts
• Companies Act, 2013
• Government/semi government/autonomous government organizations at the State and
National Level
• Eligible entities to register at http://ddugky.gov.in and obtain Permanent Registration Number (PRN)
• With PRN, PIAs can apply for projects 24X7 round the year in prescribed application format
supported by documentation.
• 3- stage project appraisal in a time-bound manner- 10 days for Initial Screening, 30 days for
Qualitative Appraisal and decision by PAC in 30 days
• Projects shortlisted by PAC sanctioned by States from its approved Action Plan targets.
DDU-GKY – Cost components to PIAs
• DDU-GKY follows fixed-cost model- prescribed in Common Norms for Skill Development schemes
notified by MSDE
• Candidate training cost (Rs.28.80 per hour to Rs.40.40 per hour )
• Uniforms to candidates (Rs.1000 –Rs.2000 per candidate)
• Boarding & Lodging (Rs.175 to Rs.300 per candidate per day)
• Food and To & Fro charges in Non residential training(Rs100 per day)
• Post Placement Support (Rs.2000 to Rs.6000 per candidate)
• One Time travel support @Rs.4,500 per candidate
• Assessment and certification charges (Rs.1500 per candidate)
• Mobile Tracking support (Rs.600 per candidate annually)
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DDU-GKY – Cost components to States
• Skill gap assessment @ 1% of the total project cost
• IEC @ 1.5% of project cost
• Alumni Support @ 1.5% of project cost
• Capacity building @ 3% of project cost
• Monitoring and Evaluation @ 3.5% of project cost
• Job mela – Rs.50000 per job fair at GP level and Rs.100000 at Block level
• Migration support center @ Rs.10 lakhs per center per year
• Block support @ Rs.3.5 lakhs per block per year
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Fund release in DDU-GKY
• Action Plan with a defined skilling target prepared by States for a period of 3 years
• Empowered Committee for NRLM in Ministry approves Action Plans for each State
• Funds are released as Grants-in-Aid to State in installments against Utilizationcertificate and Audited financials
• Funding pattern- Central and State share in project funding-
• 90 : 10 (North East & Uttarakhand, Himachal Pradesh)
• 100% in J&K
• 60 : 40 in all other states
• States release project funds to PIAs in 4 installments against specified milestoneachievement on training, placements and fund utilization
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Fund release to PIAs
Installme
nt
% Release of project
cost
Condition(s) for release
1st 25% •On signing of MoU after project sanction
2nd 50% •On 60% fund utilization of 1st installment
•Achieving 40% corresponding physical targets for the funds
released
•Submission of audited reports
•Online updation of information on MIS
3rd 15% •On 90% utilization of funds disbursed
•Achieving 90% corresponding physical targets for the funds
released
•Submission of audited reports
•Online updation of information on MIS
4th 10% •On submission of project closure report
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DDU-GKY Success Stories
ATUL KR MISRA,
a 12th pass unemployed youth from
Hardoi District in Uttar Pradesh, is now
working with BCL Securities in New
Delhi and earns Rs. 11,000/- per month
with company provided accommodation.
He can be contacted at: +91-
8447514698
POOJA VERMA,
from Hamidpur District in Uttar Pradesh
aspired to work and serve in the area of
medicine. Today she is a Nursing
Assistant in the ICU department with
Jaypee Hospitals in Noida earning
Rs. 7,200/- monthly. She can be
contacted at: +91-8527230833
SANGEETA KUMARI
from Chatra District in Jharkhand, the
eldest child of an agrarian family of 5,
financially supported her father’s TB
treatment after working with Minacs (an
Aditya Birla Group BPO) in Ranchi,
earning Rs. 10,500/- per month.
She can be contacted at: +91-
9546383158
ANUPAM BORAH,
a 12th pass, farm labourer from
Lakhimpur, Assam is today working
at India’s foremost luxury hotel chains,
Vivanta by Taj in Housekeeping at
Guwahati, earning Rs. 7,200/- per
month + food. He can be contacted at:
+91-9401829428
BANITA BAGHE,
from Koraput District in Odisha belongs
to a fatherless family of 5. Proudly
contributing from her monthly salary of
Rs. 7,700/-, she recently won the ‘Best
Customer Service Award’ at Hypercity
Mall in Noida, where she works. She
can be contacted at: +91-8468824837
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DDU-GKY Successful Partnerships
“Partnering with
DDU-GKY as a
Champion employer,
we will save about
3% on our EBIDTA”
- President, HR
“DDU-GKY trainees
are more
disciplined, they
inform us where
they are going and
when they will get
back to work”
- Shop Floor Supervisor“Easy to induct
DDU-GKY trained
youth into the
system because
they are
aspirational,
committed… 6 out
of top 10 performers
are from DDU-GKY”
BENGALURU DELHI / NCR HYDERABAD
- Area Manager
“There are so many
hospitals… it’s the
quality of service that
makes the difference.
With skilled manpower
as my strength, I am
confident of providing
excellent services”
RANCHI
- Medical Superintendent
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Best Practices 1/2
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TARGET ALLOCATION
DASHBOARD: An excel tool to allocate
targets in real time between districts and PIAs
proportional to the need of the districts based
scientifically on the number of deprived
households in that districts and the proportion
of urbanization.
KERALA ASSAM ODISHA
MOBILISATION BY DDU-GKY
STAR ALUMNI: A GP level, IEC driven
mobilisation campaign featuring ‘Star Alumni’
Shikhamoni Devi. Posters, leaflets, banners,
miking was done over 15 days before she
personally visited her peers at her hometown in
Nagaon district. The attendance on mobilisation
day rose by 150% than usual.
CANDIDATE LEVEL MIS: ORMAS has
developed and implemented a comprehensive
database which enables each candidate to be
registered as per census data and tracks them till
they are placed. This comprehensive database
thereby allows a thorough impact evaluation of the
program.
Best Practices 2/2
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TRAINING OF TRAINERS: MSRLM
conducted a program named I-Inspire, wherein urban
trainers lived the lives of their trainees through rigorous
mix of classroom training, outbound adventure and
thorough practice sessions. The overall program
enabled them to tweak their training delivery as per
trainee’s capabilities.
MAHARASHTRA TELANGANA
ANALYSING CLASSROOM CCTV
FOOTAGES TO ASSESS TRAINER’S
PERFORMANCE: Telangana State Skill
Development Mission in association with Australian
Retail College conducted the ‘Profiling and Analysis
of Competency Training’ that used an online data-
driven assessment to identify the Interpersonal,
Facilitation and Organisation skills of the trainers.
DDU-GKY in Andhra Pradesh
Nodal Agency designated by State for monitoring and implementing DDU-GKY projects
Society for Employment Generation and Enterprise Development in Andhra Pradesh Employment Generation Mission (SEEDAP-EGM)
No. of districts covered 13
Target for the State as per approved Action Plan for 2016-19 57966
Total outlay 2016-19 Rs. 465.10 crores (including support cost) approved by the Empowered Committee for NRLM on 18th July 2016.
Central Share released to State Rs. 126.16 crores
Candidates trained last year (FY 2016-17) 12787 (only DDU-GKY)
Candidates trained during FY 2017-18 till 30th June 2017 5917
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DDU-GKY in Assam
Nodal Agency designated by State for monitoring and implementing DDU-GKY projects
Assam State Rural Livelihood Mission Society (ASRLMS)
No. of districts covered 27
Target for the State as per approved Action Plan for 2016-19
78508
Total outlay 2016-19 Rs. 710.46 crores (including support cost) approved by the Empowered Committee for NRLM on 18th July 2016.
Central Share released to State Rs. 113.12 crores
Candidates trained last year (FY 2016-17)
8202 (only DDU-GKY)
Candidates trained during FY 2017-18 till 30th June 2017
1383
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DDU-GKY in Bihar
Nodal Agency designated by State for monitoring and implementing DDU-GKY projects
Bihar Rural Livelihood Promotion Society (BRLPS)
No. of districts covered 25
Target for the State as per approved Action Plan for 2016-19
148500
Total outlay 2016-19 Rs. 1240.35 crores (including support cost) approved by the Empowered Committee for NRLM on 18th July 2016.
Central Share released to State Rs. 285.65 crores
Candidates trained last year (FY 2016-17)
8608 (only DDU-GKY)
Candidates trained during FY 2017-18 till 30th June 2017
2631
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DDU-GKY in Gujarat
Nodal Agency designated by State for monitoring and implementing DDU-GKY projects
Gujarat Livelihood Promotion Company (GLPC)
No. of districts covered 33
Target for the State as per approved Action Plan for 2016-19
30000
Total outlay 2016-19 Rs. 158.37 crores (including support cost) approved by the Empowered Committee for NRLM on 18th July 2016.
Central Share released to State Rs. 33.27 crores
Candidates trained last year (FY 2016-17)
2254 (only DDU-GKY)
Candidates trained during FY 2017-18 till 30th June 2017
80
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DDU-GKY in Himachal Pradesh
Nodal Agency designated by State for monitoring and implementing DDU-GKY projects
Himachal Pradesh State Rural Livelihood Mission (HPSRLM)
No. of districts covered 11
Target for the State as per approved Action Plan for 2016-19 15000
Total outlay 2016-19 Rs. 158.37 crores (including support cost) approved by the Empowered Committee for NRLM on 18th July 2016.
Central Share released to State Rs. 39.32 crores
Candidates trained last year (FY 2016-17) 0 (only DDU-GKY)
Candidates trained during FY 2017-18 till 30th June 2017 0
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DDU-GKY in J&K
Nodal Agency designated by State for monitoring and implementing DDU-GKY projects
Jammu and Kashmir State Rural Livelihood Mission (JKSRLM)
No. of districts covered 22
Target for the State as per approved Action Plan for 2016-19
124180
Total outlay 2016-19 Rs. 1581.10 crores (including support cost) approved by the Empowered Committee for NRLM on 18th July 2016.
Central Share released to State Rs. 104.24 crores
Candidates trained last year (FY 2016-17)
7300 (only DDU-GKY)
Candidates trained during FY 2017-18 till 30th June 2017
209
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DDU-GKY in Karnataka
Nodal Agency designated by State for monitoring and implementing DDU-GKY projects
Karnataka State Rural Livelihood Promotion Society (KSRLPS)
No. of districts covered 30
Target for the State as per approved Action Plan for 2016-19
118173
Total outlay 2016-19 Rs. 698.64 crores (including support cost) approved by the Empowered Committee for NRLM on 18th July 2016.
Central Share released to State Rs. 74.86 crores
Candidates trained last year (FY 2016-17)
10909 (only DDU-GKY)
Candidates trained during FY 2017-18 till 30th June 2017
2794
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DDU-GKY in Odisha
Nodal Agency designated by State for monitoring and implementing DDU-GKY projects
Odisha Rural Development and Marketing Society (ORMAS)
No. of districts covered 30
Target for the State as per approved Action Plan for 2016-19
173629
Total outlay 2016-19 Rs. 1279.12 crores (including support cost) approved by the Empowered Committee for NRLM on 18th July 2016.
Central Share released to State Rs. 290.88 crores
Candidates trained last year (FY 2016-17)
32108 (only DDU-GKY)
Candidates trained during FY 2017-18 till 30th June 2017
6454
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DDU-GKY in Rajasthan
Nodal Agency designated by State for monitoring and implementing DDU-GKY projects
Rajasthan Skills & Livelihood Development Corporation (RSLDC)
No. of districts covered 33
Target for the State as per approved Action Plan for 2016-19
115008
Total outlay 2016-19 Rs. 713.94 crores (including support cost) approved by the Empowered Committee for NRLM on 18th July 2016.
Central Share released to State Rs. 72.15 crores
Candidates trained last year (FY 2016-17)
3837 (only DDU-GKY)
Candidates trained during FY 2017-18 till 30th June 2017
275
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DDU-GKY in Sikkim
Nodal Agency designated by State for monitoring and implementing DDU-GKY projects
Department of Skills & Entrepreneurship, (DSE) Sikkim
No. of districts covered 4
Target for the State as per approved Action Plan for 2016-19 8000
Total outlay 2016-19 Rs. 11.89 crores
Central Share released to State Rs. 4.61 crores
Candidates trained last year (FY 2016-17) 0 (only DDU-GKY)
Candidates trained during FY 2017-18 till 30th June 2017 0
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Monitoring Parameters for DDU-GKY 1/2
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Name of
Districts
No. of candidates No. of Candidates completed Training Total no. of
Candidates
CertifiedTraining
Target
Joined
Training
SC ST Other Woman Minority
Training Data
Name of
Districts
No. of Candidates Placed No. of Candidates
SC ST Other Woman Minority Appointed in
jobs
Placed for
more than or
equal to 3
months
Tracked for
one year
Placement and Placement Tracking Data
Monitoring Parameters for DDU-GKY 2/2
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Name of Districts Total no. of Candidates Mobilised No. of GPs in which mobilisation
saturation achieved (all eligible
candidates covered)
Mobilisation of Candidates
Dedicated personnel for implementing DDU-GKY
Name of Districts Support fund Released to Block Deployment of dedicated Community
Resource Person at Block/sub-block
level for mobilisation and tracking
THANK YOU
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