Anne Pearson Designs Redecorating with Social Media
Transcript
1. Anne Pearson DesignsRedecorating with Social Media
2. Overview: Anne Pearson Designs Owner: Anne Pearson Hammett
Small interior design company established in 2006 that specializing
in residential redecorating. Anne is a local business woman, from
Charlotte, who has a degree in interior design from Queens
University. Opportunity: Currently, most Annes, new business comes
from word of mouth and direct client referrals. There is
significant opportunity to market, advertise, brand and increase
revenue for Anne Pearson Designs by using various social media
platforms.
3. Why Social Media ? The facts tell the story 4 of the top 7
highest-traffic websites (Facebook, YouTube, Wikipedia, and
WordPress) are social media websites. More than half of all people
in the U.S. over 12 have set up a social media profile. 25% of
search results for the worlds top 20 brands are linked to user-
generated content. There are over 181 million blogs; 34% of
bloggers post opinions about products and brands. 54% of bloggers
post content or tweet on a daily basis. Twitter now has over 200
million users and is adding 300,000 a day. With over 500 million
users, if Facebook were a country, it would be the third largest
country in the world. 64% of Facebook users have liked a brand on
Facebook. By 2012, half of the worlds Internet users, 1 billion
people, will have a Facebook account. (Social Media Today,
2010)
4. More facts: Social Media & Small Businesses Social media
adoption among U.S. small businesses doubled in the past year from
12% to 24% 61% of small business owners use social media to
identify and attract new customers 75% surveyed have a company page
on a social networking site 45% expect social media to be
profitable in the next 12 months (Brian Solis, 2010)
5. The Plan for Anne: Redecorating with Social Media Goal:
Create a social media plan that includes a strategic outline and
tactical objectives to increase awareness, market, brand and obtain
new business. Social Media components Platform Blog WordPress
Microblogging Twitter Social Networks Facebook Online Video YouTube
Photo sharing Flickr
6. Center of the Social Media Universe:Step 1: Establish a
WordPress blog that allows Anne to: Tell her story as a local
business woman and interior designer Show off her portfolio of
interior design work Connect with local, national and global
interior designers Reinforce existing client relationships Build a
new and larger client base
7. About WordPress: WordPress started in 2003 and has grown to
be the largest self-hosted blogging tool in the world, used on
millions of sites and seen by tens of millions of people every day.
WordPress started as just a blogging system, but has evolved to be
used as full content management system and is limited only by your
imagination. As of February 2011, version 3.0 had been downloaded
over 32.5 million times. Today 361,598 bloggers posted 348,959
posts and 320,967 comments. Thats about 242 posts per minute, and
223 comments per minute. Over 296 million people view more than 2.5
billion pages each month. WordPress.com users produce about 500,000
new posts and 400,000 new comments on an average day.
8. Anne Pearson Design blog: Anne Pearson Design
9. A few key blog features : Weekly posts to keep content fresh
o Before and After o Key designer events o Me-likey Mondays o Fun
Find Fridays About and Contact info o Easy access to information
about Anne Pearson Design and how to contact RSS feed o Really
Simple Syndication to automatically display new entries for
subscribers Connected to Twitter. Facebook, YouTube o Driving
audiences to and from numerous Anne Pearson Design forums o Push
blog content to Twitter o Push blog content to Facebook Search
Engine Optimization: The process of improving the visibility of a
website or a web page in search engines via search results. o
Quality content on a specific topic that is frequently updated o
Keyword Rich Content: Leverage keywords for your posts that will
get indexed highly by Google o Use keywords in blog header tags and
the title of posts o Tag each post with keywords
10. Connecter in the Social Media Universe:Step 2: Establish a
Twitter microblog that allows Anne to: Drive people to her
WordPress blog Connect with current and future clients via a
two-way forum Network with other professionals in interior design
Stay on top of the design industry by hearing what people are
saying about a interior design
11. About Twitter: Twitter is a social networking and
microblogging service that allows you to send short text messages
140 characters in length, called "tweets" to your "followers that
was created in 2006. Estimated to have more than 200 million active
users, generating 65 million tweets a day and handling over 800,000
search queries per day. 180 million unique visitors come to Twitter
every month. 300,000 new users sign up for Twitter each day. Only
5% of Americans were aware of Twitter in 2008 compared to 87% in
2010. For business, Twitter can be used to broadcast a companys
latest news and blog posts, interact with your customers, or to
enable easy internal collaboration and group communication. o 17%
of US online consumers have created a Twitter account o 48% of
Twitter users check their account at least once a day o 71% of
Twitter users expect to receive marketing messages
12. Anne Pearson Design Twitter: @apearsondesigns
13. A few key Twitter practices: Include a distinct profile
picture and fill out your profile with information regarding Anne
Pearson everyone reads it. Follow key interior design Twitter
handles and retweet relevant Tweets.reciprocation. Use Twitter as a
discussion forum to ask clients and prospective clients about their
design dreams! Use her Blackberry to manage your Twitter account
while you are out of the office.tweet and tweet often. Be a
resource.add meaningful content, perspectives and opinions to the
ongoing dialogue. Thank you. When someone shares a post or tweet,
send a DM or Tweet thanking for support. Take pictures and share on
Twitter using mobile phone.
14. Friendliest in the Social Media Universe:LinkedIn
features:Step 3: Establish a Facebook fan page that: Drives people
to WordPress blog Connects with current and future clients via a
two-way forum Leverages Like feature
15. About Facebook: Facebook is a social networking service and
website launched in 2004 where users may create a personal or
business profile, add other users as friends, and exchange
messages, including automatic notifications when they update their
profile. With over 500 million users, Facebook is now used by 1 in
every 13 people on earth, with over 250 million of them (over 50%)
who log in every day. The average user still has about 130 friends,
but that should expand this year. Almost 72% of all US internet
users are on now Facebook, while 70% of the entire user base is
located outside of the US. Over 700 Billion minutes a month are
spent on Facebook.
16. Social Networks: Why a Facebook fan page? Create an Anne
Pearson Design fan page: One of the real business applications of
Facebook is the business/fan page Fan pages are visible to even
those without a Facebook profile account. If you send a Twitter
message or email with a link, anyone can view the page. Fan pages
are indexed outside of Facebook. Meaning, if someone does an online
search of your company, this is one more link that will come up.
With a regular Facebook profile you are limited to 5,000 friends.
With a Facebook Fan Page the number of fans is unlimited. To
further establish brand. People do business with people they
trust.
17. Blockbuster of the SocialOnline Video: YouTube Media
Universe:Step 5: Establish a YouTubeaccount: Showcase design work
to your network, prospects, current clients, and beyond Show videos
of refurbishing finds Tape and share big reveals/walk- through
Client testimonials
18. About YouTube: YouTube is a video-sharing website on which
users can upload, share, and view videos. The platform displays a
wide variety of user-generated video content, including movie
clips, TV clips, and music videos, as well as amateur content such
as video blogging and short original videos. More video content is
uploaded to YouTube in a 60 day period than the three major U.S.
television networks created in 60 years. The average YouTube user
spends between 15 and 25 minutes a day on the site YouTube has 490
million unique users worldwide per month, who rack up an estimated
92 billion page views each month. We spend around 2.9 billion hours
on YouTube in a month over 325,000 years. Social media-related
YouTube stats are just as impressive. YouTube says that on average
there are more than 400 tweets per minute containing a YouTube
link. Meanwhile, over on Facebook over 150 years worth of YouTube
videos are watched every single day.
19. Family Album of thePhotosharing: Flickr Social Media
Universe: Step 6: Establish a Flickr account: Professional
portfolio: Showcase work design to your network, prospects, current
clients, and beyond Share interesting and marketing-relevant photos
of design work Utilize photo sharing site to share images with
links back to blog
20. About Flickr: Flickr is an image hosting website, web
services suite, and online community. In addition to being a
popular website for users to share and embed personal photographs,
the service is widely used by bloggers to host images that they
embed in blogs and social media. Flickr asks photo submitters to
organize images using tags which enable searchers to find images
related to particular topics, such as place names or subject
matter. Flickr hosts more than 5 billion images.
21. Need more convincing? Communications theory reinforces why
Social Media should be part of any small business owners strategy:
Social Information Processing The Narrative Paradigm Social
Construction of Reality
22. Social Information Processing Originally developed Joseph
Walther in 1992. This interpersonal communication theory contends
online interpersonal relationships can be just as meaningful and
persuasive as traditional face-to-face relationships. The SIP
theory also discounts the idea that computer-mediated relationships
innately have depersonalized characteristics. Contends that
interactions via computer-mediated-communications allow for the
development of impressions and meaningful relationships by finding
substitutes for non-verbal clues from F2F interactions. For
example, such non-verbal clues have been replaced with emoticons
when communicating and building relationships via computer-
mediated forums.
23. The Narrative Paradigm Walter Fishers Narrative Paradigm
theory. According to Fisher, humans are storytelling animals at
heart and all meaningful communication is a form of storytelling.
Contends the sharing of narratives is such a powerful means of
communications because recipients of the story judge how authentic
the message and storyteller is based on how true their words ring
in the ears of the receiver. Bottom line: If the story is coherent
and the audience can find ways to connect in relation to their own
lives, experiences and realities, the storyteller is rewarded with
increased credibility.
24. Social Construction of Reality The Social Construction of
Reality is a framework derived from the theories of Schutz and
Berger & Luckmann. Theorizes that there is no truth with a
capital T but instead reality is continually being co-constructed
through the interactions of individual and/or groups of
individuals. This social construction of knowledge can grow and
grow until it becomes accepted as a social norm or truth. Through
social media, Anne has the opportunity to co- construct the
realities and perceptions of Anne Pearson Designs. Whether or not
business owners are participating, there is an ongoing conversation
happening about almost everything via social media. The question
isnt if there is a conversation about your company, your industry,
or you happening in social media. The question to ask is if you
want to be an active participant in that conversation, and
influence it in ways that benefits your company, your industry, and
you. Anne has the opportunity to influence the conversation that is
going on specific to her industry locally, nationally and globally,
all for free via social media and use that to tell her story,
ultimately obtaining new business.
25. Anne Pearson Design Connect today to bring your design
dreams to life! annepearsondesigns.wordpress.com
www.twitter.com/annepearsondesigns
www.facebook.com/annepearsondesigns
www.youtube.com/annepearsondesigns
www.flickr.com/annepearsondesigns [email protected]
704.876.3321