CIRCULAR  ECONOMY    -­‐    

WHAT  GOES  AROUND  COMES  AROUND      

BY  ANNE  RAUDASKOSKI  

“We  don’t  have  a  waste  problem    we  have  a  design  problem.”  

   

-­‐  Michael  Braungart  &  William    McDonough    

ANNUAL  FOOD  WASTE  (STILL  EDIBLE)  IN  FINLAND:  330  –  460  MILLION  KG  

PAPER  AND  PULP  INDUSTRY  WASTE  STREAMS:  220-­‐240M  €  GROWTH  POTENTIAL  

GROWTH  POTENTIAL  1,5  –  2,5  BILLION  €€  BY  2030  GLOBALLY  US$  1TRILLION    

90  MILLION  TONS  OF  WASTE,  ONLY  54%  REUSED  

GLOBAL  INCREASE  OF  3  BILLION  CONSUMERS  BY  2030    

IN  2016  TEXTILE  WASTE  BANNED  FROM  LANDFILL  

GROWTH  

RESOURCES  

TAKE-­‐MAKE-­‐DISPOSE  ECONOMY  

GROWTH  

RESOURCES  

CIRCULAR  ECONOMY  

1.  ERADICATING  WASTE  

2.  IMPROVING  PROCESSES  EFFICIENCY  

3.  BETTER  VALUE  CIRCLE  

INTERNET  OF  THINGS  

MODULARISATION  

“REMAN”  =  RE-­‐MANUFACTURING  

LEASING  

SERVICE  VS.  PRODUCT  

SHARING  

DESIGN  NEW  MATERIALS  

DISASSEMBLY  

BUSINESS  MODEL  

RENTING  

COLLABORATION  PEOPLE  

LIFE  CYCLE  

LIFE  CYCLE  

CIRCULAR  CUSTOMER  RELATIONSHIP  

MARKETING  BRANDING   SAVINGS  

INDUSTRIAL  SYMBIOSIS  

REVERSE  LOGISTICS  

SHARING   LEASING  VS.  OWNERSHIP  

IDENTITY  &  STATUS  

FROM  SELLING  A  PRODUCT  TO  SELLING  A  SERVICE  

“Two  years  ago,  we  decided  to  embed  circular-­‐economy  thinking  in  our  strategic  vision  and  mission,  both  as  a  compe11ve  necessity  and  with  the  conviccon  that  companies  solving  the  problem  of  resource  constraints  will  have  an  advantage.  “    

 –  CEO  Frans  van  Houten  

 Achieving  Mission  Zero™  Interface’s  dedicacon  to  sustainability  has  evolved  into  the  company’s  Mission  Zero™  commitment  —  our  promise  to  eliminate  any  negacve  impact  Interface  has  on  the  environment  by  2020.  

DESIGN  FOR  SUSTAINABILITY®  

Yhteyscedot:    

www.ethica.fi  Sähköposc:  etunimi.sukunimi@ethica.fi  

Puhelin:  Paula  Fontell  (040  768  0160)  Anne  Raudaskoski  (050  341  0881)