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Annette Zimmermann (Gartner) Intro to the AR+VR Market Opportunity

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CONFIDENTIAL AND PROPRIETARY This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other intended recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied, distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates. © 2016 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner's Top Predictions 2016: The Future Is a Digital Thing Annette Zimmermann Research Director
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Page 1: Annette Zimmermann (Gartner) Intro to the AR+VR Market Opportunity

CONFIDENTIAL AND PROPRIETARYThis presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other intended recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied, distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates. © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.

Gartner's Top Predictions 2016: The Future Is a Digital Thing

Annette ZimmermannResearch Director

Page 2: Annette Zimmermann (Gartner) Intro to the AR+VR Market Opportunity

© 2016 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner and ITxpo are registered trademarks of Gartner, Inc. or it’s affiliates.

By 2018, 20% of all business content will be authored by machines1

CIO: Identify opportunities to adopt automated content generation services nowNear-Term Flag: Next year, watch for a hiring freeze on copywriters in favor of robowriting solutions

Analysis by: Karen A. Hobert, Martin Kihn

Page 3: Annette Zimmermann (Gartner) Intro to the AR+VR Market Opportunity

© 2016 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner and ITxpo are registered trademarks of Gartner, Inc. or it’s affiliates.

The "Robos" Have Already Begun to Rise

Machines will create significant amounts of business content

Have you ever wondered how narrative science could be usedto enhanceyour job?

Page 4: Annette Zimmermann (Gartner) Intro to the AR+VR Market Opportunity

© 2016 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner and ITxpo are registered trademarks of Gartner, Inc. or it’s affiliates.

But how much help can we

afford to give?

A Co-Dependent Relationship Can Be Beneficial

1 MillionNew IoT devices

will be purchased every hour of every

day in 2021

Page 5: Annette Zimmermann (Gartner) Intro to the AR+VR Market Opportunity

© 2016 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner and ITxpo are registered trademarks of Gartner, Inc. or it’s affiliates.

By 2018, 6 billion connected things will be requesting support2

IT Leaders: Start viewing "things" as customers of services and learn to market to them and to satisfy their nonhuman requestsAnalysis by: Jenny Sussin, Jim Tully, Kristin Moyer and Don Scheibenreif

Page 6: Annette Zimmermann (Gartner) Intro to the AR+VR Market Opportunity

© 2016 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner and ITxpo are registered trademarks of Gartner, Inc. or it’s affiliates.

#GartnerSYM© 2015 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner and ITxpo are registered trademarks of Gartner, Inc. or it’s affiliates.

If you found outyour dog was an android,

would you still love it?

If you found outyour boss

was a robot,would you obeyits directives?

Page 7: Annette Zimmermann (Gartner) Intro to the AR+VR Market Opportunity

© 2016 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner and ITxpo are registered trademarks of Gartner, Inc. or it’s affiliates.

By 2018, more than 3 million workers globally will be supervised by a "roboboss" 3

IT Leaders:Train managers to focus on "human" issues such as creative leadership, worker relations and strategic planningAnalysis by: Whit Andrews, Frances Karamouzis, Ken Brant, Helen Poitevin, Tom Austin and Diane Morello

Page 8: Annette Zimmermann (Gartner) Intro to the AR+VR Market Opportunity

© 2016 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner and ITxpo are registered trademarks of Gartner, Inc. or it’s affiliates.

Worries about system data will be dwarfed by concerns over personal behavioral and health data

Monitoring the Employee Another Step Toward Quantifying the "self"

Page 9: Annette Zimmermann (Gartner) Intro to the AR+VR Market Opportunity

© 2016 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner and ITxpo are registered trademarks of Gartner, Inc. or it’s affiliates.

By 2018, 2 million employees will be required to wear health and fitness tracking devices as a condition of employment

4

IT leaders:Establish policies for gaining employee permission to share fitness data with wellness providersAnalysis by: Angela McIntyre, Sylvain Fabre, and Adrian Leow

Page 10: Annette Zimmermann (Gartner) Intro to the AR+VR Market Opportunity

© 2016 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner and ITxpo are registered trademarks of Gartner, Inc. or it’s affiliates.

Diverse Opportunities exist for Head-Mounted Displays though unit shipments will only ramp up by 2019

1.436.31

13.31

24.76

39.87

2016 2017 2018 2019 2020

HMD Shipment Forecast

Smartphone VR

CAGR 168%

Smartphone-VR type devices are currently outselling proper AR/VR HMDs by several million units.Consumer use of HMDs is more advanced than the enterprise market but we expect this gap to close by 2019.

Page 11: Annette Zimmermann (Gartner) Intro to the AR+VR Market Opportunity

© 2016 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner and ITxpo are registered trademarks of Gartner, Inc. or it’s affiliates.

By 2019, AR, VR, and mixed reality immersive solutions will be evaluated and adopted in 20% of large enterprise businesses

5Develop robust devices, platforms and application suites for HMDs that include both extensible and open systems as well as use-specific software solutions that are integrated into existing information management systems.

Analysis by: Jay Heiser

Page 12: Annette Zimmermann (Gartner) Intro to the AR+VR Market Opportunity

© 2016 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner and ITxpo are registered trademarks of Gartner, Inc. or it’s affiliates.

The Future Is Ours


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