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ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just
Desvern
wwwamatimmocat 934803400
infoamatimmocat
3 | Page
S u m m a r y
What Are We Page 4
History ndash Vision ndash Mission ndash Values
Where Are We Page 4
Offices
Who Are We Page 5
Governing Bodies ndash Staff ndash Training
Turnover Page 6
Invoicing ndash Investments
Structure Page 7
Internal Services and Accountancy ndash Quality
Business Areas Patrimonial Page 8
Rentals and Wealth Management
Administration of Owners Associations
Business Areas Commercial Page 10
Standard ndash Luxury ndash New Builts
Business Areas Consultant Page 14
Investments ndash Town Planning ndash Legal ndash Tax ndash Wealth Management
Marketing Page 15
Advertising Branding
PR Events ndash Society ndash We are News
Presented by
Immaculada Amat
Joana Amat
April 2015 Date
In the present market it is more important than ever
that
we should put ourselves in our customerrsquos shoes
understand their needs
and give them
tangible proof of our full trajectory
as a company and as a group of professionals
Therefore every year
we make a balance of the work done
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
4 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
To be sure in advising a customer
experience and capacity are essential for
giving a true comparison derived from the
companyrsquos own experience
We are in the capital of Catalonia and in
the main residential towns around
Barcelona
A m a t W h a t A r e W e
We are a family real estate business founded in 1948 with 68 years of experience behind us and now
managed by the second and third family generation
V i s i o n
We want to be recognised by customers and society as a different estate agency our company does not
have to be a good company but rather one that is unique
M i s s i o n
Our mission is to advise and manage our customersrsquo assets within the framework of absolute
professionalism and honesty using innovation and technology to give the best possible service with a high
degree of customisation
V a l u e s
Long-term vision therefore
We maintain a stable team of professionals
We have a commitment to ongoing training
We seek repeat customers and recommendations
Principle of consistency
Between what we say and what we do
Between what we are and what we transmit
Commitment to innovation
Implementation of new services
Implementation of new processes
Technologically advanced
Professionalism
Customisation
Legal security
Economic security
Social commitment
Policies of family conciliation
Search for customised solutions for different situations of
present needs
A m a t W h e r e A r e W e
O f f i c e s
Office of 250 m2
in Barcelona
Offices in Sant Cugat del Valleacutes Valldoreix and Centre 325 m2
Office in Sant Just Desvern 1000 m2
(Corporate Headquarters)
Our customers are around the world
We are local experts with an international projection
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
5 | Page
A m a t W h o A r e W e
A company founded in 1948 by Joan Amat
Run since 1952 by Concepcioacute Amigoacute Amatrsquos widow
Present Board of Directors formed by the members of the family in the company Led by the second-
generation Immaculada Amat and Joana Amat along with the third-generation Guifreacute Homedes Amat
Nadia Massagueacute Amat and Martina Homedes Amat
S t a f f
At the end of 2014 our staff was formed by 63 professionals
We are a team of professionals with great transmission of knowledge and experience by the company
dedicated to customer needs and a history marked by the genre
T r a i n i n g
All of the departments have undergone monthly internal training in relation to the respective areas given
by the heads of department and management
The following external training has also been given
lsquoNew SEPA Regulationsrsquo ndash a course given in TAAF
lsquoHow to effectively lead Owners Associations meetingsrsquo ndash a course given at the Administrators
Association
lsquoHorizontal Property Systemrsquo ndash a course given at the Administrators Association
Urban development seminars ndash given at the APCE
Business program ndash given at EADA
Official skills raising for Owners Associations Administration ndash a course given at the Administrators
Association
lsquoThe new features of the Urban Leasehold Lawrsquo ndash a course given at the Administrators Association
lsquoProject and Procedure Managementrsquo ndash a course given in TAAF
lsquoCreative Innovation ndash a workshop given at Esade Creapolis by Innsual
lsquoWe were We are and We will bersquo ndash a talk given by Rubegraven Llop EADA teacher
There are no small roles just small actors
Together and supporting each other we go far
We have grown and are still a coherent team
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
6 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t T u r n o v e r
I n v o i c i n g
Amat In 2014 invoiced the figure of euro3914548 which was an increase of 15 over the previous year
and an improvement on the largest invoicing achieved in the years before the economic crisis
I n v e s t m e n t s
The investments in 2014 were the following
Creation of new brand AMATLUXURY ndash Barcelona Real Estate
Creation of new real estate web site wwwAmatLuxurycom
Creation of new 20 spaces for this market segment
Intended especially for the luxury commercial real estate market
Development of new mailing application
To improve the speed and efficient management of the requests for commercial information
Development of new telephone application
To improve direct and customised customer attention
To give a high-quality professional service
One has to have innovation creative technological and social
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
7 | Page
A m a t S t r u c t u r e
I n t e r n a l S e r v i c e s a n d A c c o u n t a n c y
For a company focused on customer service it is essential that the BackOffice should work like clockwork
that the processes should be as automated as possible that the terms should be met and that the
possibility of errors is minimal This is all an obsession for Amat
D A T A 2 0 1 4
Q u a l i t y
Service quality is a fundamental value for Amat which is why we have always been associated with
participate in andor are members of the different sector groups
We have been official Property Administrators since 1954
We have been official Real Estate Agents since 1982
We have been registered lawyers of Barcelona since 1973
In 2000 we were the first company in our sector to achieve ISO 9002 certification
This was improved in 2003 with the present ISO 9001 in order to adapt to the new European
certification
We have been registered economists of Barcelona since 2014
D A T A 2 0 1 4
No of calls 227368
Online receptionists 45
No registers accounted 392322
No receipts processed 146473
No bills paid 37621
We have audited and certified all of the business areas of all offices
As every year the result was NO NON-CONFORMITY
with two suggested actions for improvement which are now being implemented
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
8 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t B u s i n e s s A r e a s P a t r i m o n i a l
R e n t a l s a n d W e a l t h M a n a g e m e n t
We administer real estate with full guarantees both when choosing the tenant and throughout the time of
the contract
The rental insurance is the backbone to achieving maximum profitability and ensuring its maintenance at
the same time
Our customers have a Personal Administrator who is excellently trained and has a global view of their
real estate to advise them to help them to make it profitable and to find the way to improve it
Our On-Line Service provides customers with all information in real-time at any time and from any place
and allows them to forget about document filing we are their digital filing unit for ever
D A T A 2 0 1 4
I M P R O V E M E N T S 2 0 1 4
Investing in rental is the future
Department administered 4065
Contracts signed 774
Online proprietors 71
Non-payments 276
Deals made 15478
Incidents managed 3604
Creation of new department specialised in the management of large accounts
Incorporation of graphic information in customer studies
Improved efficiency in contracting supplies technological control and communication gateways with
the supplier companies
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
9 | Page
A m a t B u s i n e s s A r e a s P a t r i m o n i a l
A d m i n i s t r a t i o n o f O w n e r s A s s o c i a t i o n s
We administer the owners associations as if they were companies with 3 large areas
ECONOMIC rigorous quotes absolute control of expenditure and liquidity control of non-payment data
permanently updated and available (On-Line service)
LEGAL-TAX compliance with all existing regulations and any that might be brought in processing of
corresponding taxation (as taxpayers) conception of the association as an asset that has to be cared for
and maintained so that it does not lose value
COMMUNICATION a fluid relationship with Board and residents (essential for the good running of the
association) communication of all new developments in legal matters (basic for the responsibility of the
Chairman) mediation between residents in unavoidable incidents (a necessary job for the health of the
association and its members)
D A T A 2 0 1 4
I M P R O V E M E N T S 2 0 1 4
Your home is the most valuable asset and the association too
Departments administered 13001
Online presidents 80
Non-payments 313
Deals made 51856
Incidents managed 3456
Total disappearance of paper
Our customers have their online file available
Associations reports with graphic system and comparison of last 5 years
First phase of the associations energy improvement plan
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
10 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t B u s i n e s s A r e a s C o m m e r c i a l
Our pillars
Thorough knowledge of the market in the areas where we are most represented city of Barcelona
Sant Cugat del Vallegraves Sant Just Desvern and surrounding area Preparation of quarterly market
studies
Knowledge of existing demand both in terms of types of buildings needed at all times and the economic
possibilities of the requesters and they have requirements of quality comfort and sustainability
We are aware that real estate operations condition familiesrsquo lives so our mission is to advise
accompany and assure the operations We want to make things easy and gratifying for both parties
intervening
Having a well-trained commercial team integrated in the area and in the way the company feels and
works A stimulated commercial team to help them and not to pressurise them
D A T A 2 0 1 4
We analyse the PROFILE OF THE REQUESTER-BUYER
We analyse the REPERCUSSION PRICE OF THE RENTED M2
We analyse the REPERCUSSION PRICE OF THE SOLD M2
Our challenge has always been to find the property the customer needs and to remain by their side
throughout the whole operation to ensure that they are so pleased that they recommend us
This is why for years more than 60 of our operations have come from recommendations
Commercial calls attended 37142
Commercial e-mails answered 18359
Visits made to properties 7283
Commercial team 26 professionals
Average age 44
Liberal professional 70
Need for external financing 50
Barcelona 10 eurom2
Sant Cugat 11 eurom2
Sant Just and surroundings 9 eurom2
average prices obviously there are areas where prices are higher and more affordable areas
In the city of Barcelona it is important to distinguish between districts In the residential area around the city of Barcelona we have data from 1999 which gives us
a great perspective
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
11 | Page
A m a t B u s i n e s s A r e a s C o m m e r c i a l
C o m m e r c i a l ndash S t a n d a r d
We have a broad and diversified portfolio of over a thousand properties permanently updated
O N - L I N E A N D O F F - L I N E A D V E R T I S I N G
Publication of the whole portfolio of properties (each day) on our web sites and on the principal real
estate web portals
Segmented product newsletter (monthly) for our portfolio of active requesters
Digital product selection magazine (monthly) for the whole of our database of customers contacts
collaborators over 13500 contacts
Product selection diptych (monthly) distributed to our offices
Broad press publication (monthly ndash weekly) La Vanguardia - Revista Tot Sant Cugat
Mailbox distribution of 100000 commercial cards in the areas of influence of our offices
Advertising OPIs in the 3 places where our offices are
D A T A 2 0 1 4
I M P R O V E M E N T S 2 0 1 4
Sale operations managed euro39318500
Rental operations managed euro435185
Extension of commercial legal department
In answer to the complexity of the operations which has increased in recent years
New development of mailing application
To improve the speed and efficient answering of requests for commercial information
New 20 contents To communicate B2B in networks
Periodic market reports and significant sales
Interviews with professionals of the sector
We talk about our surroundings
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
12 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t B u s i n e s s A r e a s C o m m e r c i a l
C o m m e r c i a l ndash L u x u r y
The business line aimed particularly at the high-level real estate market
An international and multilingual (English French German Russian Swedish Chinese etc)
commercial team ready to understand and adapt to the different ways our requesters work in their
country of origin
Procedures adapted and conceived to accompany the customer in their adaptation to the new
surroundings in order to ensure their full integration We offer a large portfolio of complementary
advisory services interior decoration schools insurance sports clubs etc
We are active members of the principal international luxury real estate groups
We maintain and extend our own network of collaborating estate agencies in the countries of origin of
our main requesters Europe Russia China Arab Emirates United Kingdom USA
A D V E R T I S I N G A N D P U B L I C R E L A T I O N S
On-Line advertising Distinguished publication of this exclusive portfolio of properties
On our websites and the principal international real estate portals
Off-Line advertising
Large distribution La Vanguardiandash Revista La Torre de Barcelona
Own Revista Amat Luxury distributed by the international collaborators
Exclusive Conde Godoacute Tennis Tournament ndash Conde Godoacute Sailing Competition
Specialised The Wall Street Journal lsquoHouse of the Dayrsquo
Diario Expansioacuten lsquoCasas amp Estilo de vidarsquo
Participation in Fairs and Congresses
8th International Luxury Real Estate Symposium ndash Monaco
18th Barcelona Meeting Point Real Estate Show with Ponegravencia Guifreacute Homedes
6th Luxury Property Show China ndash Beijing
8th Luxury Property Show China ndash Shanghai
D A T A 2 0 1 4
I M P R O V E M E N T S 2 0 1 4
Sale operations managed euro32151500
Creation of new distinct spaces conceived exclusively for this market
New Amat Luxury website eminently visual commercial and English as the principal language
Search aimed at the customerrsquos LIFESYLE
Video of the commented property using Drone technology
Catalogue of the property in 3 languages and with a professional photographic report
Different contact telephone attended directly in English (+34) 934 529 960
Distinguished 20 contents To communicate B2B in networks
Periodic market reports and significant sales
Interviews with international collaborators
We talk about our surroundings
This all means that the international websites often talk about us and our offer
Inclusion in MAYFAIR and extension of our own network of international collaborators
Exclusive event for customers-buyers in UNIOacuteN SUIZA (prestige jewellerrsquos in Barcelona)
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
13 | Page
A m a t B u s i n e s s A r e a s C o m m e r c i a l
C o m m e r c i a l ndash N e w B u i l t s
A business line aimed particularly at the new property real estate market
The movement in this segment in the last quarter of the year is particularly outstanding both from the point
of view of the developer starting new projects and for requesters showing greater interest
O N - L I N E A N D O F F - L I N E A D V E R T I S I N G
Outstanding and different publication on our website and principal real estate portal
Detailed advertising diptych of the development sent to interested requesters
Advertising hoarding on the site
Segmented product newsletter (monthly) for our portfolio of active requesters
Product selection Digital Magazine (monthly) sent to the whole of our database of customers
contacts collaborators over 13500 contacts
Product selection diptych (monthly) distributed to our offices
Publication in large circulation press (monthly ndash weekly) La Vanguardia - Revista Tot Sant Cugat
Participation at Fairs and Congresses
18th Barcelona Meeting Point Real Estate Show with Ponegravencia Guifreacute Homedes
6th Luxury Property Show China ndash Beijing
8th Luxury Property Show China ndash Shanghai
D A T A 2 0 1 4
We start up the commercialisation of different new developments lsquoUNDER CONSTRUCTIONrsquo
We call it lsquoExcitement is backrsquo
It implies recovering monitoring and communication procedures with customers-buyers in the
course of the construction
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
14 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t B u s i n e s s A r e a s C o n s u l t a n t
I n v e s t m e n t s
Broad and diversified portfolio of properties in which to invest with their profitability studies
D A T A 2 0 1 4
T o w n P l a n n i n g
Management of compensation boards urban plan studies land valuation and commercialisation
D A T A 2 0 1 4
L e g a l a d v i c e
Our specialisation in the legal processing of all real estate activity
D A T A 2 0 1 4
T a x a d v i c e
A new service started up in 2014 given the importance of taxation in the real estate world a service we
had long needed
We offer them globality anticipation and constant information on changes in legislation that affect taxation
and which unfortunately are many
W e a l t h M a n a g e m e n t C o n s u l t a n t s
A new service we want to offer in 2015
We have had great activity although it is not at all easy to pin down operations
When you have offer you do not have demand and vice versa
Most operations are to achieve profitability instead of generating capital gains
As had happened in previous years
The operations in which a bank or the Sareb intervened have been very long and complicated
Private land transmission to developer operations were made This had not happened since 2008
There were international funds seeking to buy land
The problem we have as a country is the little transparency and data reliability
How do you explain to the North American funds that there is no official housing sale price register
We have started a large land transformation operation
The compensation boards continue
Start of urban requalification project
In recent years and for very different reasons the operations have become more complex from a legal
viewpoint when there is no boundary problem there is a problem of surface area access or an
inheritance in 2014 we have therefore brought in a new lawyer
A lot of models related to customer real estate activity models have to be managed
Having an overall view of customersrsquo Assets helps us to manage communities of goods income
tax corporate tax etc
We offer Family Offices a modulable auditing and consultancy service depending on the needs of
each customer providing them with our Know how
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
15 | Page
A m a t M a r k e t i n g A d v e r t i s i n g
B r a n d i n g
Webs Amat more than 1250000 pages visited and 13000 visits a month
Amat Social Networks more than 2600 contacts (up 72 in the last year)
A loyal community informed each day about everything we do
By offering quality content
We gain fans and followers
Diari del Canvi newsletter (monthly) distribution to 13500 contacts a month
A database that grows every day thanks to our public relations work
Advertising hoarding Esplugues ndash Sant Just Desvern ndash Sant Cugat del Vallegraves ndash Barcelona
Advertising in mailboxes distribution of 100000 around the areas of influence of our offices
Book edition 65 years of history for Amatrsquos 65th
anniversary
Calendar 2015 distribution of 10000 to the whole of our DB
dedicated to the collaborators on Amatrsquos 65th
anniversary
We are local experts with an international projection
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
16 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t M a r k e t i n g P R
A m a t E v e n t s a n d C o n f e r e n c e s
AMATrsquos 65th anniversary celebration at La Pedrera in Barcelona The event was led by the journalist
Antoni Bassas and was closed by the Hon President of the Government of Catalonia Mr Artur Mas and
was attended by the economists Oriol Amat Miquel Puig and Elisenda Paluzie the businesspeople
Cegravesar Molins Nuria Basi and Ramon Carbonell with a poetry recital by Joan Margarit and the
collaboration of the Orquestra Fusioacute of Sant Cugat del Vallegraves and the Espai de creacioacute Carme Malaret of
Sant Just Desvern
Real estate Environment Dinners organised for 6 years every two months with an average attendance
of 35 professionals of the sector and a guest speaker to enlighten us
25 Miquel Puig Economy director article writer for the Ara newspaper active participant in
discussions on Catalunya Radio
26 Agustiacute Serra General director for territorial organisation and urban development and Carles
Sala Secretary for housing and urban improvement of the Government of Catalonia
27 Jordi Galiacute economist the principal figure of Keynesian macro economy and the founder of
Colbulllectiu Wilson Present director of the International Economy Research Centre of the UPF
28 Albert Civit architect and present manager of Urban Habitat of Barcelona City Hall
29 The Rt Hon Mr Andreu Mas Collell Minister for the Economy of the Government of Catalonia
one of the most prestigious international economists
30 Guillem Lopez Casasnovas Professor of Economics at the UPF independent adviser for the Bank of Spain and member of CAREC
Jewellery display run by the buyers of 2013 organised with the collaboration of Unioacuten Suiza Ramon
Vendrell owner
lsquoWe were We are and We will bersquo a talk by Rubegraven Llop EADA teacher
Guided tour of the Born old district for all colleagues and relatives of the company
Faithful to our spirit of maintaining
constant communication and direct contact
with our customers collaborators and contacts
we organise several events and conferences
to remain ldquoup to daterdquo
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
17 | Page
A m a t M a r k e t i n g P R
S o c i e t y a n d A m a t
Prize to the best business trajectory from the Barcelona Chamber of Commerce
We are members of the Board of EADA FEMCAT and FIDEM
We collaborate with the Economy Circle
We belong to the Catalan Association of Family Businesses
We take part in the lsquoBcn Mentoring Programrsquo and we attend the 4th BizBarcelona Show
We take part in the lsquoSchool and Enterprise Programrsquo ndash FemCat
We take part in the lsquoReal estate Mastersrsquo ndash UB with Gonzalo Bernardos
We take part in the 5th Alqvimia Forum lsquojoy on female leadershiprsquo ndash Pimec
We take part in the television debate on lsquocontracting young womenrsquo with Josep Cuniacute - 8 AL DIAiacute
We take part in the 7th Talking Numintec lsquoCompanies with valuesrsquo
We take part in the 1st ViaEmpresa debate lsquoAttitudes to face future challengesrsquo
We take part in the Sant Cugat Business Forum lsquoGrowing at times of crisisrsquo
We attend the 8th Conference IWEC in Stockholm
We attend the 30th
Meeting of the Economy Circle in Sitges lsquoWinning the futurersquo
We attend the 4th
Inmointer Meeting - Fiabci
We attend the Immoscopia Meeting - Colbulllegi API
We sponsor the 14
th Annual Dinner of the Real Estate Sector - Esade Alumni
We sponsor the presentation of the book lsquoWe are a nation of Europersquo by Rauumll Romeva
We sponsor the Orquestra Fusioacute of Sant Cugat
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
18 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t M a r k e t i n g P R
A m a t i s N e w s
They speak about us
They interview us Radio Television and national and international real estate portals
They publish our articles Local business and sector newspapers and blogs
We participate in round tables
Ciacuterculo Ecuestre ESADE Foment Treball ASODAME Radio4 UVIC
Over the years
our activity based on innovation commitment and a lot of work
sometimes puts us in the news
Local experts with international projection
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
4 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
To be sure in advising a customer
experience and capacity are essential for
giving a true comparison derived from the
companyrsquos own experience
We are in the capital of Catalonia and in
the main residential towns around
Barcelona
A m a t W h a t A r e W e
We are a family real estate business founded in 1948 with 68 years of experience behind us and now
managed by the second and third family generation
V i s i o n
We want to be recognised by customers and society as a different estate agency our company does not
have to be a good company but rather one that is unique
M i s s i o n
Our mission is to advise and manage our customersrsquo assets within the framework of absolute
professionalism and honesty using innovation and technology to give the best possible service with a high
degree of customisation
V a l u e s
Long-term vision therefore
We maintain a stable team of professionals
We have a commitment to ongoing training
We seek repeat customers and recommendations
Principle of consistency
Between what we say and what we do
Between what we are and what we transmit
Commitment to innovation
Implementation of new services
Implementation of new processes
Technologically advanced
Professionalism
Customisation
Legal security
Economic security
Social commitment
Policies of family conciliation
Search for customised solutions for different situations of
present needs
A m a t W h e r e A r e W e
O f f i c e s
Office of 250 m2
in Barcelona
Offices in Sant Cugat del Valleacutes Valldoreix and Centre 325 m2
Office in Sant Just Desvern 1000 m2
(Corporate Headquarters)
Our customers are around the world
We are local experts with an international projection
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
5 | Page
A m a t W h o A r e W e
A company founded in 1948 by Joan Amat
Run since 1952 by Concepcioacute Amigoacute Amatrsquos widow
Present Board of Directors formed by the members of the family in the company Led by the second-
generation Immaculada Amat and Joana Amat along with the third-generation Guifreacute Homedes Amat
Nadia Massagueacute Amat and Martina Homedes Amat
S t a f f
At the end of 2014 our staff was formed by 63 professionals
We are a team of professionals with great transmission of knowledge and experience by the company
dedicated to customer needs and a history marked by the genre
T r a i n i n g
All of the departments have undergone monthly internal training in relation to the respective areas given
by the heads of department and management
The following external training has also been given
lsquoNew SEPA Regulationsrsquo ndash a course given in TAAF
lsquoHow to effectively lead Owners Associations meetingsrsquo ndash a course given at the Administrators
Association
lsquoHorizontal Property Systemrsquo ndash a course given at the Administrators Association
Urban development seminars ndash given at the APCE
Business program ndash given at EADA
Official skills raising for Owners Associations Administration ndash a course given at the Administrators
Association
lsquoThe new features of the Urban Leasehold Lawrsquo ndash a course given at the Administrators Association
lsquoProject and Procedure Managementrsquo ndash a course given in TAAF
lsquoCreative Innovation ndash a workshop given at Esade Creapolis by Innsual
lsquoWe were We are and We will bersquo ndash a talk given by Rubegraven Llop EADA teacher
There are no small roles just small actors
Together and supporting each other we go far
We have grown and are still a coherent team
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
6 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t T u r n o v e r
I n v o i c i n g
Amat In 2014 invoiced the figure of euro3914548 which was an increase of 15 over the previous year
and an improvement on the largest invoicing achieved in the years before the economic crisis
I n v e s t m e n t s
The investments in 2014 were the following
Creation of new brand AMATLUXURY ndash Barcelona Real Estate
Creation of new real estate web site wwwAmatLuxurycom
Creation of new 20 spaces for this market segment
Intended especially for the luxury commercial real estate market
Development of new mailing application
To improve the speed and efficient management of the requests for commercial information
Development of new telephone application
To improve direct and customised customer attention
To give a high-quality professional service
One has to have innovation creative technological and social
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
7 | Page
A m a t S t r u c t u r e
I n t e r n a l S e r v i c e s a n d A c c o u n t a n c y
For a company focused on customer service it is essential that the BackOffice should work like clockwork
that the processes should be as automated as possible that the terms should be met and that the
possibility of errors is minimal This is all an obsession for Amat
D A T A 2 0 1 4
Q u a l i t y
Service quality is a fundamental value for Amat which is why we have always been associated with
participate in andor are members of the different sector groups
We have been official Property Administrators since 1954
We have been official Real Estate Agents since 1982
We have been registered lawyers of Barcelona since 1973
In 2000 we were the first company in our sector to achieve ISO 9002 certification
This was improved in 2003 with the present ISO 9001 in order to adapt to the new European
certification
We have been registered economists of Barcelona since 2014
D A T A 2 0 1 4
No of calls 227368
Online receptionists 45
No registers accounted 392322
No receipts processed 146473
No bills paid 37621
We have audited and certified all of the business areas of all offices
As every year the result was NO NON-CONFORMITY
with two suggested actions for improvement which are now being implemented
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
8 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t B u s i n e s s A r e a s P a t r i m o n i a l
R e n t a l s a n d W e a l t h M a n a g e m e n t
We administer real estate with full guarantees both when choosing the tenant and throughout the time of
the contract
The rental insurance is the backbone to achieving maximum profitability and ensuring its maintenance at
the same time
Our customers have a Personal Administrator who is excellently trained and has a global view of their
real estate to advise them to help them to make it profitable and to find the way to improve it
Our On-Line Service provides customers with all information in real-time at any time and from any place
and allows them to forget about document filing we are their digital filing unit for ever
D A T A 2 0 1 4
I M P R O V E M E N T S 2 0 1 4
Investing in rental is the future
Department administered 4065
Contracts signed 774
Online proprietors 71
Non-payments 276
Deals made 15478
Incidents managed 3604
Creation of new department specialised in the management of large accounts
Incorporation of graphic information in customer studies
Improved efficiency in contracting supplies technological control and communication gateways with
the supplier companies
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
9 | Page
A m a t B u s i n e s s A r e a s P a t r i m o n i a l
A d m i n i s t r a t i o n o f O w n e r s A s s o c i a t i o n s
We administer the owners associations as if they were companies with 3 large areas
ECONOMIC rigorous quotes absolute control of expenditure and liquidity control of non-payment data
permanently updated and available (On-Line service)
LEGAL-TAX compliance with all existing regulations and any that might be brought in processing of
corresponding taxation (as taxpayers) conception of the association as an asset that has to be cared for
and maintained so that it does not lose value
COMMUNICATION a fluid relationship with Board and residents (essential for the good running of the
association) communication of all new developments in legal matters (basic for the responsibility of the
Chairman) mediation between residents in unavoidable incidents (a necessary job for the health of the
association and its members)
D A T A 2 0 1 4
I M P R O V E M E N T S 2 0 1 4
Your home is the most valuable asset and the association too
Departments administered 13001
Online presidents 80
Non-payments 313
Deals made 51856
Incidents managed 3456
Total disappearance of paper
Our customers have their online file available
Associations reports with graphic system and comparison of last 5 years
First phase of the associations energy improvement plan
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
10 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t B u s i n e s s A r e a s C o m m e r c i a l
Our pillars
Thorough knowledge of the market in the areas where we are most represented city of Barcelona
Sant Cugat del Vallegraves Sant Just Desvern and surrounding area Preparation of quarterly market
studies
Knowledge of existing demand both in terms of types of buildings needed at all times and the economic
possibilities of the requesters and they have requirements of quality comfort and sustainability
We are aware that real estate operations condition familiesrsquo lives so our mission is to advise
accompany and assure the operations We want to make things easy and gratifying for both parties
intervening
Having a well-trained commercial team integrated in the area and in the way the company feels and
works A stimulated commercial team to help them and not to pressurise them
D A T A 2 0 1 4
We analyse the PROFILE OF THE REQUESTER-BUYER
We analyse the REPERCUSSION PRICE OF THE RENTED M2
We analyse the REPERCUSSION PRICE OF THE SOLD M2
Our challenge has always been to find the property the customer needs and to remain by their side
throughout the whole operation to ensure that they are so pleased that they recommend us
This is why for years more than 60 of our operations have come from recommendations
Commercial calls attended 37142
Commercial e-mails answered 18359
Visits made to properties 7283
Commercial team 26 professionals
Average age 44
Liberal professional 70
Need for external financing 50
Barcelona 10 eurom2
Sant Cugat 11 eurom2
Sant Just and surroundings 9 eurom2
average prices obviously there are areas where prices are higher and more affordable areas
In the city of Barcelona it is important to distinguish between districts In the residential area around the city of Barcelona we have data from 1999 which gives us
a great perspective
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
11 | Page
A m a t B u s i n e s s A r e a s C o m m e r c i a l
C o m m e r c i a l ndash S t a n d a r d
We have a broad and diversified portfolio of over a thousand properties permanently updated
O N - L I N E A N D O F F - L I N E A D V E R T I S I N G
Publication of the whole portfolio of properties (each day) on our web sites and on the principal real
estate web portals
Segmented product newsletter (monthly) for our portfolio of active requesters
Digital product selection magazine (monthly) for the whole of our database of customers contacts
collaborators over 13500 contacts
Product selection diptych (monthly) distributed to our offices
Broad press publication (monthly ndash weekly) La Vanguardia - Revista Tot Sant Cugat
Mailbox distribution of 100000 commercial cards in the areas of influence of our offices
Advertising OPIs in the 3 places where our offices are
D A T A 2 0 1 4
I M P R O V E M E N T S 2 0 1 4
Sale operations managed euro39318500
Rental operations managed euro435185
Extension of commercial legal department
In answer to the complexity of the operations which has increased in recent years
New development of mailing application
To improve the speed and efficient answering of requests for commercial information
New 20 contents To communicate B2B in networks
Periodic market reports and significant sales
Interviews with professionals of the sector
We talk about our surroundings
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
12 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t B u s i n e s s A r e a s C o m m e r c i a l
C o m m e r c i a l ndash L u x u r y
The business line aimed particularly at the high-level real estate market
An international and multilingual (English French German Russian Swedish Chinese etc)
commercial team ready to understand and adapt to the different ways our requesters work in their
country of origin
Procedures adapted and conceived to accompany the customer in their adaptation to the new
surroundings in order to ensure their full integration We offer a large portfolio of complementary
advisory services interior decoration schools insurance sports clubs etc
We are active members of the principal international luxury real estate groups
We maintain and extend our own network of collaborating estate agencies in the countries of origin of
our main requesters Europe Russia China Arab Emirates United Kingdom USA
A D V E R T I S I N G A N D P U B L I C R E L A T I O N S
On-Line advertising Distinguished publication of this exclusive portfolio of properties
On our websites and the principal international real estate portals
Off-Line advertising
Large distribution La Vanguardiandash Revista La Torre de Barcelona
Own Revista Amat Luxury distributed by the international collaborators
Exclusive Conde Godoacute Tennis Tournament ndash Conde Godoacute Sailing Competition
Specialised The Wall Street Journal lsquoHouse of the Dayrsquo
Diario Expansioacuten lsquoCasas amp Estilo de vidarsquo
Participation in Fairs and Congresses
8th International Luxury Real Estate Symposium ndash Monaco
18th Barcelona Meeting Point Real Estate Show with Ponegravencia Guifreacute Homedes
6th Luxury Property Show China ndash Beijing
8th Luxury Property Show China ndash Shanghai
D A T A 2 0 1 4
I M P R O V E M E N T S 2 0 1 4
Sale operations managed euro32151500
Creation of new distinct spaces conceived exclusively for this market
New Amat Luxury website eminently visual commercial and English as the principal language
Search aimed at the customerrsquos LIFESYLE
Video of the commented property using Drone technology
Catalogue of the property in 3 languages and with a professional photographic report
Different contact telephone attended directly in English (+34) 934 529 960
Distinguished 20 contents To communicate B2B in networks
Periodic market reports and significant sales
Interviews with international collaborators
We talk about our surroundings
This all means that the international websites often talk about us and our offer
Inclusion in MAYFAIR and extension of our own network of international collaborators
Exclusive event for customers-buyers in UNIOacuteN SUIZA (prestige jewellerrsquos in Barcelona)
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
13 | Page
A m a t B u s i n e s s A r e a s C o m m e r c i a l
C o m m e r c i a l ndash N e w B u i l t s
A business line aimed particularly at the new property real estate market
The movement in this segment in the last quarter of the year is particularly outstanding both from the point
of view of the developer starting new projects and for requesters showing greater interest
O N - L I N E A N D O F F - L I N E A D V E R T I S I N G
Outstanding and different publication on our website and principal real estate portal
Detailed advertising diptych of the development sent to interested requesters
Advertising hoarding on the site
Segmented product newsletter (monthly) for our portfolio of active requesters
Product selection Digital Magazine (monthly) sent to the whole of our database of customers
contacts collaborators over 13500 contacts
Product selection diptych (monthly) distributed to our offices
Publication in large circulation press (monthly ndash weekly) La Vanguardia - Revista Tot Sant Cugat
Participation at Fairs and Congresses
18th Barcelona Meeting Point Real Estate Show with Ponegravencia Guifreacute Homedes
6th Luxury Property Show China ndash Beijing
8th Luxury Property Show China ndash Shanghai
D A T A 2 0 1 4
We start up the commercialisation of different new developments lsquoUNDER CONSTRUCTIONrsquo
We call it lsquoExcitement is backrsquo
It implies recovering monitoring and communication procedures with customers-buyers in the
course of the construction
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
14 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t B u s i n e s s A r e a s C o n s u l t a n t
I n v e s t m e n t s
Broad and diversified portfolio of properties in which to invest with their profitability studies
D A T A 2 0 1 4
T o w n P l a n n i n g
Management of compensation boards urban plan studies land valuation and commercialisation
D A T A 2 0 1 4
L e g a l a d v i c e
Our specialisation in the legal processing of all real estate activity
D A T A 2 0 1 4
T a x a d v i c e
A new service started up in 2014 given the importance of taxation in the real estate world a service we
had long needed
We offer them globality anticipation and constant information on changes in legislation that affect taxation
and which unfortunately are many
W e a l t h M a n a g e m e n t C o n s u l t a n t s
A new service we want to offer in 2015
We have had great activity although it is not at all easy to pin down operations
When you have offer you do not have demand and vice versa
Most operations are to achieve profitability instead of generating capital gains
As had happened in previous years
The operations in which a bank or the Sareb intervened have been very long and complicated
Private land transmission to developer operations were made This had not happened since 2008
There were international funds seeking to buy land
The problem we have as a country is the little transparency and data reliability
How do you explain to the North American funds that there is no official housing sale price register
We have started a large land transformation operation
The compensation boards continue
Start of urban requalification project
In recent years and for very different reasons the operations have become more complex from a legal
viewpoint when there is no boundary problem there is a problem of surface area access or an
inheritance in 2014 we have therefore brought in a new lawyer
A lot of models related to customer real estate activity models have to be managed
Having an overall view of customersrsquo Assets helps us to manage communities of goods income
tax corporate tax etc
We offer Family Offices a modulable auditing and consultancy service depending on the needs of
each customer providing them with our Know how
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
15 | Page
A m a t M a r k e t i n g A d v e r t i s i n g
B r a n d i n g
Webs Amat more than 1250000 pages visited and 13000 visits a month
Amat Social Networks more than 2600 contacts (up 72 in the last year)
A loyal community informed each day about everything we do
By offering quality content
We gain fans and followers
Diari del Canvi newsletter (monthly) distribution to 13500 contacts a month
A database that grows every day thanks to our public relations work
Advertising hoarding Esplugues ndash Sant Just Desvern ndash Sant Cugat del Vallegraves ndash Barcelona
Advertising in mailboxes distribution of 100000 around the areas of influence of our offices
Book edition 65 years of history for Amatrsquos 65th
anniversary
Calendar 2015 distribution of 10000 to the whole of our DB
dedicated to the collaborators on Amatrsquos 65th
anniversary
We are local experts with an international projection
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
16 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t M a r k e t i n g P R
A m a t E v e n t s a n d C o n f e r e n c e s
AMATrsquos 65th anniversary celebration at La Pedrera in Barcelona The event was led by the journalist
Antoni Bassas and was closed by the Hon President of the Government of Catalonia Mr Artur Mas and
was attended by the economists Oriol Amat Miquel Puig and Elisenda Paluzie the businesspeople
Cegravesar Molins Nuria Basi and Ramon Carbonell with a poetry recital by Joan Margarit and the
collaboration of the Orquestra Fusioacute of Sant Cugat del Vallegraves and the Espai de creacioacute Carme Malaret of
Sant Just Desvern
Real estate Environment Dinners organised for 6 years every two months with an average attendance
of 35 professionals of the sector and a guest speaker to enlighten us
25 Miquel Puig Economy director article writer for the Ara newspaper active participant in
discussions on Catalunya Radio
26 Agustiacute Serra General director for territorial organisation and urban development and Carles
Sala Secretary for housing and urban improvement of the Government of Catalonia
27 Jordi Galiacute economist the principal figure of Keynesian macro economy and the founder of
Colbulllectiu Wilson Present director of the International Economy Research Centre of the UPF
28 Albert Civit architect and present manager of Urban Habitat of Barcelona City Hall
29 The Rt Hon Mr Andreu Mas Collell Minister for the Economy of the Government of Catalonia
one of the most prestigious international economists
30 Guillem Lopez Casasnovas Professor of Economics at the UPF independent adviser for the Bank of Spain and member of CAREC
Jewellery display run by the buyers of 2013 organised with the collaboration of Unioacuten Suiza Ramon
Vendrell owner
lsquoWe were We are and We will bersquo a talk by Rubegraven Llop EADA teacher
Guided tour of the Born old district for all colleagues and relatives of the company
Faithful to our spirit of maintaining
constant communication and direct contact
with our customers collaborators and contacts
we organise several events and conferences
to remain ldquoup to daterdquo
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
17 | Page
A m a t M a r k e t i n g P R
S o c i e t y a n d A m a t
Prize to the best business trajectory from the Barcelona Chamber of Commerce
We are members of the Board of EADA FEMCAT and FIDEM
We collaborate with the Economy Circle
We belong to the Catalan Association of Family Businesses
We take part in the lsquoBcn Mentoring Programrsquo and we attend the 4th BizBarcelona Show
We take part in the lsquoSchool and Enterprise Programrsquo ndash FemCat
We take part in the lsquoReal estate Mastersrsquo ndash UB with Gonzalo Bernardos
We take part in the 5th Alqvimia Forum lsquojoy on female leadershiprsquo ndash Pimec
We take part in the television debate on lsquocontracting young womenrsquo with Josep Cuniacute - 8 AL DIAiacute
We take part in the 7th Talking Numintec lsquoCompanies with valuesrsquo
We take part in the 1st ViaEmpresa debate lsquoAttitudes to face future challengesrsquo
We take part in the Sant Cugat Business Forum lsquoGrowing at times of crisisrsquo
We attend the 8th Conference IWEC in Stockholm
We attend the 30th
Meeting of the Economy Circle in Sitges lsquoWinning the futurersquo
We attend the 4th
Inmointer Meeting - Fiabci
We attend the Immoscopia Meeting - Colbulllegi API
We sponsor the 14
th Annual Dinner of the Real Estate Sector - Esade Alumni
We sponsor the presentation of the book lsquoWe are a nation of Europersquo by Rauumll Romeva
We sponsor the Orquestra Fusioacute of Sant Cugat
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
18 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t M a r k e t i n g P R
A m a t i s N e w s
They speak about us
They interview us Radio Television and national and international real estate portals
They publish our articles Local business and sector newspapers and blogs
We participate in round tables
Ciacuterculo Ecuestre ESADE Foment Treball ASODAME Radio4 UVIC
Over the years
our activity based on innovation commitment and a lot of work
sometimes puts us in the news
Local experts with international projection
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
5 | Page
A m a t W h o A r e W e
A company founded in 1948 by Joan Amat
Run since 1952 by Concepcioacute Amigoacute Amatrsquos widow
Present Board of Directors formed by the members of the family in the company Led by the second-
generation Immaculada Amat and Joana Amat along with the third-generation Guifreacute Homedes Amat
Nadia Massagueacute Amat and Martina Homedes Amat
S t a f f
At the end of 2014 our staff was formed by 63 professionals
We are a team of professionals with great transmission of knowledge and experience by the company
dedicated to customer needs and a history marked by the genre
T r a i n i n g
All of the departments have undergone monthly internal training in relation to the respective areas given
by the heads of department and management
The following external training has also been given
lsquoNew SEPA Regulationsrsquo ndash a course given in TAAF
lsquoHow to effectively lead Owners Associations meetingsrsquo ndash a course given at the Administrators
Association
lsquoHorizontal Property Systemrsquo ndash a course given at the Administrators Association
Urban development seminars ndash given at the APCE
Business program ndash given at EADA
Official skills raising for Owners Associations Administration ndash a course given at the Administrators
Association
lsquoThe new features of the Urban Leasehold Lawrsquo ndash a course given at the Administrators Association
lsquoProject and Procedure Managementrsquo ndash a course given in TAAF
lsquoCreative Innovation ndash a workshop given at Esade Creapolis by Innsual
lsquoWe were We are and We will bersquo ndash a talk given by Rubegraven Llop EADA teacher
There are no small roles just small actors
Together and supporting each other we go far
We have grown and are still a coherent team
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
6 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t T u r n o v e r
I n v o i c i n g
Amat In 2014 invoiced the figure of euro3914548 which was an increase of 15 over the previous year
and an improvement on the largest invoicing achieved in the years before the economic crisis
I n v e s t m e n t s
The investments in 2014 were the following
Creation of new brand AMATLUXURY ndash Barcelona Real Estate
Creation of new real estate web site wwwAmatLuxurycom
Creation of new 20 spaces for this market segment
Intended especially for the luxury commercial real estate market
Development of new mailing application
To improve the speed and efficient management of the requests for commercial information
Development of new telephone application
To improve direct and customised customer attention
To give a high-quality professional service
One has to have innovation creative technological and social
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
7 | Page
A m a t S t r u c t u r e
I n t e r n a l S e r v i c e s a n d A c c o u n t a n c y
For a company focused on customer service it is essential that the BackOffice should work like clockwork
that the processes should be as automated as possible that the terms should be met and that the
possibility of errors is minimal This is all an obsession for Amat
D A T A 2 0 1 4
Q u a l i t y
Service quality is a fundamental value for Amat which is why we have always been associated with
participate in andor are members of the different sector groups
We have been official Property Administrators since 1954
We have been official Real Estate Agents since 1982
We have been registered lawyers of Barcelona since 1973
In 2000 we were the first company in our sector to achieve ISO 9002 certification
This was improved in 2003 with the present ISO 9001 in order to adapt to the new European
certification
We have been registered economists of Barcelona since 2014
D A T A 2 0 1 4
No of calls 227368
Online receptionists 45
No registers accounted 392322
No receipts processed 146473
No bills paid 37621
We have audited and certified all of the business areas of all offices
As every year the result was NO NON-CONFORMITY
with two suggested actions for improvement which are now being implemented
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
8 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t B u s i n e s s A r e a s P a t r i m o n i a l
R e n t a l s a n d W e a l t h M a n a g e m e n t
We administer real estate with full guarantees both when choosing the tenant and throughout the time of
the contract
The rental insurance is the backbone to achieving maximum profitability and ensuring its maintenance at
the same time
Our customers have a Personal Administrator who is excellently trained and has a global view of their
real estate to advise them to help them to make it profitable and to find the way to improve it
Our On-Line Service provides customers with all information in real-time at any time and from any place
and allows them to forget about document filing we are their digital filing unit for ever
D A T A 2 0 1 4
I M P R O V E M E N T S 2 0 1 4
Investing in rental is the future
Department administered 4065
Contracts signed 774
Online proprietors 71
Non-payments 276
Deals made 15478
Incidents managed 3604
Creation of new department specialised in the management of large accounts
Incorporation of graphic information in customer studies
Improved efficiency in contracting supplies technological control and communication gateways with
the supplier companies
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
9 | Page
A m a t B u s i n e s s A r e a s P a t r i m o n i a l
A d m i n i s t r a t i o n o f O w n e r s A s s o c i a t i o n s
We administer the owners associations as if they were companies with 3 large areas
ECONOMIC rigorous quotes absolute control of expenditure and liquidity control of non-payment data
permanently updated and available (On-Line service)
LEGAL-TAX compliance with all existing regulations and any that might be brought in processing of
corresponding taxation (as taxpayers) conception of the association as an asset that has to be cared for
and maintained so that it does not lose value
COMMUNICATION a fluid relationship with Board and residents (essential for the good running of the
association) communication of all new developments in legal matters (basic for the responsibility of the
Chairman) mediation between residents in unavoidable incidents (a necessary job for the health of the
association and its members)
D A T A 2 0 1 4
I M P R O V E M E N T S 2 0 1 4
Your home is the most valuable asset and the association too
Departments administered 13001
Online presidents 80
Non-payments 313
Deals made 51856
Incidents managed 3456
Total disappearance of paper
Our customers have their online file available
Associations reports with graphic system and comparison of last 5 years
First phase of the associations energy improvement plan
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
10 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t B u s i n e s s A r e a s C o m m e r c i a l
Our pillars
Thorough knowledge of the market in the areas where we are most represented city of Barcelona
Sant Cugat del Vallegraves Sant Just Desvern and surrounding area Preparation of quarterly market
studies
Knowledge of existing demand both in terms of types of buildings needed at all times and the economic
possibilities of the requesters and they have requirements of quality comfort and sustainability
We are aware that real estate operations condition familiesrsquo lives so our mission is to advise
accompany and assure the operations We want to make things easy and gratifying for both parties
intervening
Having a well-trained commercial team integrated in the area and in the way the company feels and
works A stimulated commercial team to help them and not to pressurise them
D A T A 2 0 1 4
We analyse the PROFILE OF THE REQUESTER-BUYER
We analyse the REPERCUSSION PRICE OF THE RENTED M2
We analyse the REPERCUSSION PRICE OF THE SOLD M2
Our challenge has always been to find the property the customer needs and to remain by their side
throughout the whole operation to ensure that they are so pleased that they recommend us
This is why for years more than 60 of our operations have come from recommendations
Commercial calls attended 37142
Commercial e-mails answered 18359
Visits made to properties 7283
Commercial team 26 professionals
Average age 44
Liberal professional 70
Need for external financing 50
Barcelona 10 eurom2
Sant Cugat 11 eurom2
Sant Just and surroundings 9 eurom2
average prices obviously there are areas where prices are higher and more affordable areas
In the city of Barcelona it is important to distinguish between districts In the residential area around the city of Barcelona we have data from 1999 which gives us
a great perspective
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
11 | Page
A m a t B u s i n e s s A r e a s C o m m e r c i a l
C o m m e r c i a l ndash S t a n d a r d
We have a broad and diversified portfolio of over a thousand properties permanently updated
O N - L I N E A N D O F F - L I N E A D V E R T I S I N G
Publication of the whole portfolio of properties (each day) on our web sites and on the principal real
estate web portals
Segmented product newsletter (monthly) for our portfolio of active requesters
Digital product selection magazine (monthly) for the whole of our database of customers contacts
collaborators over 13500 contacts
Product selection diptych (monthly) distributed to our offices
Broad press publication (monthly ndash weekly) La Vanguardia - Revista Tot Sant Cugat
Mailbox distribution of 100000 commercial cards in the areas of influence of our offices
Advertising OPIs in the 3 places where our offices are
D A T A 2 0 1 4
I M P R O V E M E N T S 2 0 1 4
Sale operations managed euro39318500
Rental operations managed euro435185
Extension of commercial legal department
In answer to the complexity of the operations which has increased in recent years
New development of mailing application
To improve the speed and efficient answering of requests for commercial information
New 20 contents To communicate B2B in networks
Periodic market reports and significant sales
Interviews with professionals of the sector
We talk about our surroundings
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
12 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t B u s i n e s s A r e a s C o m m e r c i a l
C o m m e r c i a l ndash L u x u r y
The business line aimed particularly at the high-level real estate market
An international and multilingual (English French German Russian Swedish Chinese etc)
commercial team ready to understand and adapt to the different ways our requesters work in their
country of origin
Procedures adapted and conceived to accompany the customer in their adaptation to the new
surroundings in order to ensure their full integration We offer a large portfolio of complementary
advisory services interior decoration schools insurance sports clubs etc
We are active members of the principal international luxury real estate groups
We maintain and extend our own network of collaborating estate agencies in the countries of origin of
our main requesters Europe Russia China Arab Emirates United Kingdom USA
A D V E R T I S I N G A N D P U B L I C R E L A T I O N S
On-Line advertising Distinguished publication of this exclusive portfolio of properties
On our websites and the principal international real estate portals
Off-Line advertising
Large distribution La Vanguardiandash Revista La Torre de Barcelona
Own Revista Amat Luxury distributed by the international collaborators
Exclusive Conde Godoacute Tennis Tournament ndash Conde Godoacute Sailing Competition
Specialised The Wall Street Journal lsquoHouse of the Dayrsquo
Diario Expansioacuten lsquoCasas amp Estilo de vidarsquo
Participation in Fairs and Congresses
8th International Luxury Real Estate Symposium ndash Monaco
18th Barcelona Meeting Point Real Estate Show with Ponegravencia Guifreacute Homedes
6th Luxury Property Show China ndash Beijing
8th Luxury Property Show China ndash Shanghai
D A T A 2 0 1 4
I M P R O V E M E N T S 2 0 1 4
Sale operations managed euro32151500
Creation of new distinct spaces conceived exclusively for this market
New Amat Luxury website eminently visual commercial and English as the principal language
Search aimed at the customerrsquos LIFESYLE
Video of the commented property using Drone technology
Catalogue of the property in 3 languages and with a professional photographic report
Different contact telephone attended directly in English (+34) 934 529 960
Distinguished 20 contents To communicate B2B in networks
Periodic market reports and significant sales
Interviews with international collaborators
We talk about our surroundings
This all means that the international websites often talk about us and our offer
Inclusion in MAYFAIR and extension of our own network of international collaborators
Exclusive event for customers-buyers in UNIOacuteN SUIZA (prestige jewellerrsquos in Barcelona)
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
13 | Page
A m a t B u s i n e s s A r e a s C o m m e r c i a l
C o m m e r c i a l ndash N e w B u i l t s
A business line aimed particularly at the new property real estate market
The movement in this segment in the last quarter of the year is particularly outstanding both from the point
of view of the developer starting new projects and for requesters showing greater interest
O N - L I N E A N D O F F - L I N E A D V E R T I S I N G
Outstanding and different publication on our website and principal real estate portal
Detailed advertising diptych of the development sent to interested requesters
Advertising hoarding on the site
Segmented product newsletter (monthly) for our portfolio of active requesters
Product selection Digital Magazine (monthly) sent to the whole of our database of customers
contacts collaborators over 13500 contacts
Product selection diptych (monthly) distributed to our offices
Publication in large circulation press (monthly ndash weekly) La Vanguardia - Revista Tot Sant Cugat
Participation at Fairs and Congresses
18th Barcelona Meeting Point Real Estate Show with Ponegravencia Guifreacute Homedes
6th Luxury Property Show China ndash Beijing
8th Luxury Property Show China ndash Shanghai
D A T A 2 0 1 4
We start up the commercialisation of different new developments lsquoUNDER CONSTRUCTIONrsquo
We call it lsquoExcitement is backrsquo
It implies recovering monitoring and communication procedures with customers-buyers in the
course of the construction
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
14 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t B u s i n e s s A r e a s C o n s u l t a n t
I n v e s t m e n t s
Broad and diversified portfolio of properties in which to invest with their profitability studies
D A T A 2 0 1 4
T o w n P l a n n i n g
Management of compensation boards urban plan studies land valuation and commercialisation
D A T A 2 0 1 4
L e g a l a d v i c e
Our specialisation in the legal processing of all real estate activity
D A T A 2 0 1 4
T a x a d v i c e
A new service started up in 2014 given the importance of taxation in the real estate world a service we
had long needed
We offer them globality anticipation and constant information on changes in legislation that affect taxation
and which unfortunately are many
W e a l t h M a n a g e m e n t C o n s u l t a n t s
A new service we want to offer in 2015
We have had great activity although it is not at all easy to pin down operations
When you have offer you do not have demand and vice versa
Most operations are to achieve profitability instead of generating capital gains
As had happened in previous years
The operations in which a bank or the Sareb intervened have been very long and complicated
Private land transmission to developer operations were made This had not happened since 2008
There were international funds seeking to buy land
The problem we have as a country is the little transparency and data reliability
How do you explain to the North American funds that there is no official housing sale price register
We have started a large land transformation operation
The compensation boards continue
Start of urban requalification project
In recent years and for very different reasons the operations have become more complex from a legal
viewpoint when there is no boundary problem there is a problem of surface area access or an
inheritance in 2014 we have therefore brought in a new lawyer
A lot of models related to customer real estate activity models have to be managed
Having an overall view of customersrsquo Assets helps us to manage communities of goods income
tax corporate tax etc
We offer Family Offices a modulable auditing and consultancy service depending on the needs of
each customer providing them with our Know how
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
15 | Page
A m a t M a r k e t i n g A d v e r t i s i n g
B r a n d i n g
Webs Amat more than 1250000 pages visited and 13000 visits a month
Amat Social Networks more than 2600 contacts (up 72 in the last year)
A loyal community informed each day about everything we do
By offering quality content
We gain fans and followers
Diari del Canvi newsletter (monthly) distribution to 13500 contacts a month
A database that grows every day thanks to our public relations work
Advertising hoarding Esplugues ndash Sant Just Desvern ndash Sant Cugat del Vallegraves ndash Barcelona
Advertising in mailboxes distribution of 100000 around the areas of influence of our offices
Book edition 65 years of history for Amatrsquos 65th
anniversary
Calendar 2015 distribution of 10000 to the whole of our DB
dedicated to the collaborators on Amatrsquos 65th
anniversary
We are local experts with an international projection
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
16 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t M a r k e t i n g P R
A m a t E v e n t s a n d C o n f e r e n c e s
AMATrsquos 65th anniversary celebration at La Pedrera in Barcelona The event was led by the journalist
Antoni Bassas and was closed by the Hon President of the Government of Catalonia Mr Artur Mas and
was attended by the economists Oriol Amat Miquel Puig and Elisenda Paluzie the businesspeople
Cegravesar Molins Nuria Basi and Ramon Carbonell with a poetry recital by Joan Margarit and the
collaboration of the Orquestra Fusioacute of Sant Cugat del Vallegraves and the Espai de creacioacute Carme Malaret of
Sant Just Desvern
Real estate Environment Dinners organised for 6 years every two months with an average attendance
of 35 professionals of the sector and a guest speaker to enlighten us
25 Miquel Puig Economy director article writer for the Ara newspaper active participant in
discussions on Catalunya Radio
26 Agustiacute Serra General director for territorial organisation and urban development and Carles
Sala Secretary for housing and urban improvement of the Government of Catalonia
27 Jordi Galiacute economist the principal figure of Keynesian macro economy and the founder of
Colbulllectiu Wilson Present director of the International Economy Research Centre of the UPF
28 Albert Civit architect and present manager of Urban Habitat of Barcelona City Hall
29 The Rt Hon Mr Andreu Mas Collell Minister for the Economy of the Government of Catalonia
one of the most prestigious international economists
30 Guillem Lopez Casasnovas Professor of Economics at the UPF independent adviser for the Bank of Spain and member of CAREC
Jewellery display run by the buyers of 2013 organised with the collaboration of Unioacuten Suiza Ramon
Vendrell owner
lsquoWe were We are and We will bersquo a talk by Rubegraven Llop EADA teacher
Guided tour of the Born old district for all colleagues and relatives of the company
Faithful to our spirit of maintaining
constant communication and direct contact
with our customers collaborators and contacts
we organise several events and conferences
to remain ldquoup to daterdquo
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
17 | Page
A m a t M a r k e t i n g P R
S o c i e t y a n d A m a t
Prize to the best business trajectory from the Barcelona Chamber of Commerce
We are members of the Board of EADA FEMCAT and FIDEM
We collaborate with the Economy Circle
We belong to the Catalan Association of Family Businesses
We take part in the lsquoBcn Mentoring Programrsquo and we attend the 4th BizBarcelona Show
We take part in the lsquoSchool and Enterprise Programrsquo ndash FemCat
We take part in the lsquoReal estate Mastersrsquo ndash UB with Gonzalo Bernardos
We take part in the 5th Alqvimia Forum lsquojoy on female leadershiprsquo ndash Pimec
We take part in the television debate on lsquocontracting young womenrsquo with Josep Cuniacute - 8 AL DIAiacute
We take part in the 7th Talking Numintec lsquoCompanies with valuesrsquo
We take part in the 1st ViaEmpresa debate lsquoAttitudes to face future challengesrsquo
We take part in the Sant Cugat Business Forum lsquoGrowing at times of crisisrsquo
We attend the 8th Conference IWEC in Stockholm
We attend the 30th
Meeting of the Economy Circle in Sitges lsquoWinning the futurersquo
We attend the 4th
Inmointer Meeting - Fiabci
We attend the Immoscopia Meeting - Colbulllegi API
We sponsor the 14
th Annual Dinner of the Real Estate Sector - Esade Alumni
We sponsor the presentation of the book lsquoWe are a nation of Europersquo by Rauumll Romeva
We sponsor the Orquestra Fusioacute of Sant Cugat
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
18 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t M a r k e t i n g P R
A m a t i s N e w s
They speak about us
They interview us Radio Television and national and international real estate portals
They publish our articles Local business and sector newspapers and blogs
We participate in round tables
Ciacuterculo Ecuestre ESADE Foment Treball ASODAME Radio4 UVIC
Over the years
our activity based on innovation commitment and a lot of work
sometimes puts us in the news
Local experts with international projection
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
6 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t T u r n o v e r
I n v o i c i n g
Amat In 2014 invoiced the figure of euro3914548 which was an increase of 15 over the previous year
and an improvement on the largest invoicing achieved in the years before the economic crisis
I n v e s t m e n t s
The investments in 2014 were the following
Creation of new brand AMATLUXURY ndash Barcelona Real Estate
Creation of new real estate web site wwwAmatLuxurycom
Creation of new 20 spaces for this market segment
Intended especially for the luxury commercial real estate market
Development of new mailing application
To improve the speed and efficient management of the requests for commercial information
Development of new telephone application
To improve direct and customised customer attention
To give a high-quality professional service
One has to have innovation creative technological and social
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
7 | Page
A m a t S t r u c t u r e
I n t e r n a l S e r v i c e s a n d A c c o u n t a n c y
For a company focused on customer service it is essential that the BackOffice should work like clockwork
that the processes should be as automated as possible that the terms should be met and that the
possibility of errors is minimal This is all an obsession for Amat
D A T A 2 0 1 4
Q u a l i t y
Service quality is a fundamental value for Amat which is why we have always been associated with
participate in andor are members of the different sector groups
We have been official Property Administrators since 1954
We have been official Real Estate Agents since 1982
We have been registered lawyers of Barcelona since 1973
In 2000 we were the first company in our sector to achieve ISO 9002 certification
This was improved in 2003 with the present ISO 9001 in order to adapt to the new European
certification
We have been registered economists of Barcelona since 2014
D A T A 2 0 1 4
No of calls 227368
Online receptionists 45
No registers accounted 392322
No receipts processed 146473
No bills paid 37621
We have audited and certified all of the business areas of all offices
As every year the result was NO NON-CONFORMITY
with two suggested actions for improvement which are now being implemented
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
8 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t B u s i n e s s A r e a s P a t r i m o n i a l
R e n t a l s a n d W e a l t h M a n a g e m e n t
We administer real estate with full guarantees both when choosing the tenant and throughout the time of
the contract
The rental insurance is the backbone to achieving maximum profitability and ensuring its maintenance at
the same time
Our customers have a Personal Administrator who is excellently trained and has a global view of their
real estate to advise them to help them to make it profitable and to find the way to improve it
Our On-Line Service provides customers with all information in real-time at any time and from any place
and allows them to forget about document filing we are their digital filing unit for ever
D A T A 2 0 1 4
I M P R O V E M E N T S 2 0 1 4
Investing in rental is the future
Department administered 4065
Contracts signed 774
Online proprietors 71
Non-payments 276
Deals made 15478
Incidents managed 3604
Creation of new department specialised in the management of large accounts
Incorporation of graphic information in customer studies
Improved efficiency in contracting supplies technological control and communication gateways with
the supplier companies
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
9 | Page
A m a t B u s i n e s s A r e a s P a t r i m o n i a l
A d m i n i s t r a t i o n o f O w n e r s A s s o c i a t i o n s
We administer the owners associations as if they were companies with 3 large areas
ECONOMIC rigorous quotes absolute control of expenditure and liquidity control of non-payment data
permanently updated and available (On-Line service)
LEGAL-TAX compliance with all existing regulations and any that might be brought in processing of
corresponding taxation (as taxpayers) conception of the association as an asset that has to be cared for
and maintained so that it does not lose value
COMMUNICATION a fluid relationship with Board and residents (essential for the good running of the
association) communication of all new developments in legal matters (basic for the responsibility of the
Chairman) mediation between residents in unavoidable incidents (a necessary job for the health of the
association and its members)
D A T A 2 0 1 4
I M P R O V E M E N T S 2 0 1 4
Your home is the most valuable asset and the association too
Departments administered 13001
Online presidents 80
Non-payments 313
Deals made 51856
Incidents managed 3456
Total disappearance of paper
Our customers have their online file available
Associations reports with graphic system and comparison of last 5 years
First phase of the associations energy improvement plan
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
10 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t B u s i n e s s A r e a s C o m m e r c i a l
Our pillars
Thorough knowledge of the market in the areas where we are most represented city of Barcelona
Sant Cugat del Vallegraves Sant Just Desvern and surrounding area Preparation of quarterly market
studies
Knowledge of existing demand both in terms of types of buildings needed at all times and the economic
possibilities of the requesters and they have requirements of quality comfort and sustainability
We are aware that real estate operations condition familiesrsquo lives so our mission is to advise
accompany and assure the operations We want to make things easy and gratifying for both parties
intervening
Having a well-trained commercial team integrated in the area and in the way the company feels and
works A stimulated commercial team to help them and not to pressurise them
D A T A 2 0 1 4
We analyse the PROFILE OF THE REQUESTER-BUYER
We analyse the REPERCUSSION PRICE OF THE RENTED M2
We analyse the REPERCUSSION PRICE OF THE SOLD M2
Our challenge has always been to find the property the customer needs and to remain by their side
throughout the whole operation to ensure that they are so pleased that they recommend us
This is why for years more than 60 of our operations have come from recommendations
Commercial calls attended 37142
Commercial e-mails answered 18359
Visits made to properties 7283
Commercial team 26 professionals
Average age 44
Liberal professional 70
Need for external financing 50
Barcelona 10 eurom2
Sant Cugat 11 eurom2
Sant Just and surroundings 9 eurom2
average prices obviously there are areas where prices are higher and more affordable areas
In the city of Barcelona it is important to distinguish between districts In the residential area around the city of Barcelona we have data from 1999 which gives us
a great perspective
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
11 | Page
A m a t B u s i n e s s A r e a s C o m m e r c i a l
C o m m e r c i a l ndash S t a n d a r d
We have a broad and diversified portfolio of over a thousand properties permanently updated
O N - L I N E A N D O F F - L I N E A D V E R T I S I N G
Publication of the whole portfolio of properties (each day) on our web sites and on the principal real
estate web portals
Segmented product newsletter (monthly) for our portfolio of active requesters
Digital product selection magazine (monthly) for the whole of our database of customers contacts
collaborators over 13500 contacts
Product selection diptych (monthly) distributed to our offices
Broad press publication (monthly ndash weekly) La Vanguardia - Revista Tot Sant Cugat
Mailbox distribution of 100000 commercial cards in the areas of influence of our offices
Advertising OPIs in the 3 places where our offices are
D A T A 2 0 1 4
I M P R O V E M E N T S 2 0 1 4
Sale operations managed euro39318500
Rental operations managed euro435185
Extension of commercial legal department
In answer to the complexity of the operations which has increased in recent years
New development of mailing application
To improve the speed and efficient answering of requests for commercial information
New 20 contents To communicate B2B in networks
Periodic market reports and significant sales
Interviews with professionals of the sector
We talk about our surroundings
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
12 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t B u s i n e s s A r e a s C o m m e r c i a l
C o m m e r c i a l ndash L u x u r y
The business line aimed particularly at the high-level real estate market
An international and multilingual (English French German Russian Swedish Chinese etc)
commercial team ready to understand and adapt to the different ways our requesters work in their
country of origin
Procedures adapted and conceived to accompany the customer in their adaptation to the new
surroundings in order to ensure their full integration We offer a large portfolio of complementary
advisory services interior decoration schools insurance sports clubs etc
We are active members of the principal international luxury real estate groups
We maintain and extend our own network of collaborating estate agencies in the countries of origin of
our main requesters Europe Russia China Arab Emirates United Kingdom USA
A D V E R T I S I N G A N D P U B L I C R E L A T I O N S
On-Line advertising Distinguished publication of this exclusive portfolio of properties
On our websites and the principal international real estate portals
Off-Line advertising
Large distribution La Vanguardiandash Revista La Torre de Barcelona
Own Revista Amat Luxury distributed by the international collaborators
Exclusive Conde Godoacute Tennis Tournament ndash Conde Godoacute Sailing Competition
Specialised The Wall Street Journal lsquoHouse of the Dayrsquo
Diario Expansioacuten lsquoCasas amp Estilo de vidarsquo
Participation in Fairs and Congresses
8th International Luxury Real Estate Symposium ndash Monaco
18th Barcelona Meeting Point Real Estate Show with Ponegravencia Guifreacute Homedes
6th Luxury Property Show China ndash Beijing
8th Luxury Property Show China ndash Shanghai
D A T A 2 0 1 4
I M P R O V E M E N T S 2 0 1 4
Sale operations managed euro32151500
Creation of new distinct spaces conceived exclusively for this market
New Amat Luxury website eminently visual commercial and English as the principal language
Search aimed at the customerrsquos LIFESYLE
Video of the commented property using Drone technology
Catalogue of the property in 3 languages and with a professional photographic report
Different contact telephone attended directly in English (+34) 934 529 960
Distinguished 20 contents To communicate B2B in networks
Periodic market reports and significant sales
Interviews with international collaborators
We talk about our surroundings
This all means that the international websites often talk about us and our offer
Inclusion in MAYFAIR and extension of our own network of international collaborators
Exclusive event for customers-buyers in UNIOacuteN SUIZA (prestige jewellerrsquos in Barcelona)
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
13 | Page
A m a t B u s i n e s s A r e a s C o m m e r c i a l
C o m m e r c i a l ndash N e w B u i l t s
A business line aimed particularly at the new property real estate market
The movement in this segment in the last quarter of the year is particularly outstanding both from the point
of view of the developer starting new projects and for requesters showing greater interest
O N - L I N E A N D O F F - L I N E A D V E R T I S I N G
Outstanding and different publication on our website and principal real estate portal
Detailed advertising diptych of the development sent to interested requesters
Advertising hoarding on the site
Segmented product newsletter (monthly) for our portfolio of active requesters
Product selection Digital Magazine (monthly) sent to the whole of our database of customers
contacts collaborators over 13500 contacts
Product selection diptych (monthly) distributed to our offices
Publication in large circulation press (monthly ndash weekly) La Vanguardia - Revista Tot Sant Cugat
Participation at Fairs and Congresses
18th Barcelona Meeting Point Real Estate Show with Ponegravencia Guifreacute Homedes
6th Luxury Property Show China ndash Beijing
8th Luxury Property Show China ndash Shanghai
D A T A 2 0 1 4
We start up the commercialisation of different new developments lsquoUNDER CONSTRUCTIONrsquo
We call it lsquoExcitement is backrsquo
It implies recovering monitoring and communication procedures with customers-buyers in the
course of the construction
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
14 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t B u s i n e s s A r e a s C o n s u l t a n t
I n v e s t m e n t s
Broad and diversified portfolio of properties in which to invest with their profitability studies
D A T A 2 0 1 4
T o w n P l a n n i n g
Management of compensation boards urban plan studies land valuation and commercialisation
D A T A 2 0 1 4
L e g a l a d v i c e
Our specialisation in the legal processing of all real estate activity
D A T A 2 0 1 4
T a x a d v i c e
A new service started up in 2014 given the importance of taxation in the real estate world a service we
had long needed
We offer them globality anticipation and constant information on changes in legislation that affect taxation
and which unfortunately are many
W e a l t h M a n a g e m e n t C o n s u l t a n t s
A new service we want to offer in 2015
We have had great activity although it is not at all easy to pin down operations
When you have offer you do not have demand and vice versa
Most operations are to achieve profitability instead of generating capital gains
As had happened in previous years
The operations in which a bank or the Sareb intervened have been very long and complicated
Private land transmission to developer operations were made This had not happened since 2008
There were international funds seeking to buy land
The problem we have as a country is the little transparency and data reliability
How do you explain to the North American funds that there is no official housing sale price register
We have started a large land transformation operation
The compensation boards continue
Start of urban requalification project
In recent years and for very different reasons the operations have become more complex from a legal
viewpoint when there is no boundary problem there is a problem of surface area access or an
inheritance in 2014 we have therefore brought in a new lawyer
A lot of models related to customer real estate activity models have to be managed
Having an overall view of customersrsquo Assets helps us to manage communities of goods income
tax corporate tax etc
We offer Family Offices a modulable auditing and consultancy service depending on the needs of
each customer providing them with our Know how
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
15 | Page
A m a t M a r k e t i n g A d v e r t i s i n g
B r a n d i n g
Webs Amat more than 1250000 pages visited and 13000 visits a month
Amat Social Networks more than 2600 contacts (up 72 in the last year)
A loyal community informed each day about everything we do
By offering quality content
We gain fans and followers
Diari del Canvi newsletter (monthly) distribution to 13500 contacts a month
A database that grows every day thanks to our public relations work
Advertising hoarding Esplugues ndash Sant Just Desvern ndash Sant Cugat del Vallegraves ndash Barcelona
Advertising in mailboxes distribution of 100000 around the areas of influence of our offices
Book edition 65 years of history for Amatrsquos 65th
anniversary
Calendar 2015 distribution of 10000 to the whole of our DB
dedicated to the collaborators on Amatrsquos 65th
anniversary
We are local experts with an international projection
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
16 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t M a r k e t i n g P R
A m a t E v e n t s a n d C o n f e r e n c e s
AMATrsquos 65th anniversary celebration at La Pedrera in Barcelona The event was led by the journalist
Antoni Bassas and was closed by the Hon President of the Government of Catalonia Mr Artur Mas and
was attended by the economists Oriol Amat Miquel Puig and Elisenda Paluzie the businesspeople
Cegravesar Molins Nuria Basi and Ramon Carbonell with a poetry recital by Joan Margarit and the
collaboration of the Orquestra Fusioacute of Sant Cugat del Vallegraves and the Espai de creacioacute Carme Malaret of
Sant Just Desvern
Real estate Environment Dinners organised for 6 years every two months with an average attendance
of 35 professionals of the sector and a guest speaker to enlighten us
25 Miquel Puig Economy director article writer for the Ara newspaper active participant in
discussions on Catalunya Radio
26 Agustiacute Serra General director for territorial organisation and urban development and Carles
Sala Secretary for housing and urban improvement of the Government of Catalonia
27 Jordi Galiacute economist the principal figure of Keynesian macro economy and the founder of
Colbulllectiu Wilson Present director of the International Economy Research Centre of the UPF
28 Albert Civit architect and present manager of Urban Habitat of Barcelona City Hall
29 The Rt Hon Mr Andreu Mas Collell Minister for the Economy of the Government of Catalonia
one of the most prestigious international economists
30 Guillem Lopez Casasnovas Professor of Economics at the UPF independent adviser for the Bank of Spain and member of CAREC
Jewellery display run by the buyers of 2013 organised with the collaboration of Unioacuten Suiza Ramon
Vendrell owner
lsquoWe were We are and We will bersquo a talk by Rubegraven Llop EADA teacher
Guided tour of the Born old district for all colleagues and relatives of the company
Faithful to our spirit of maintaining
constant communication and direct contact
with our customers collaborators and contacts
we organise several events and conferences
to remain ldquoup to daterdquo
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
17 | Page
A m a t M a r k e t i n g P R
S o c i e t y a n d A m a t
Prize to the best business trajectory from the Barcelona Chamber of Commerce
We are members of the Board of EADA FEMCAT and FIDEM
We collaborate with the Economy Circle
We belong to the Catalan Association of Family Businesses
We take part in the lsquoBcn Mentoring Programrsquo and we attend the 4th BizBarcelona Show
We take part in the lsquoSchool and Enterprise Programrsquo ndash FemCat
We take part in the lsquoReal estate Mastersrsquo ndash UB with Gonzalo Bernardos
We take part in the 5th Alqvimia Forum lsquojoy on female leadershiprsquo ndash Pimec
We take part in the television debate on lsquocontracting young womenrsquo with Josep Cuniacute - 8 AL DIAiacute
We take part in the 7th Talking Numintec lsquoCompanies with valuesrsquo
We take part in the 1st ViaEmpresa debate lsquoAttitudes to face future challengesrsquo
We take part in the Sant Cugat Business Forum lsquoGrowing at times of crisisrsquo
We attend the 8th Conference IWEC in Stockholm
We attend the 30th
Meeting of the Economy Circle in Sitges lsquoWinning the futurersquo
We attend the 4th
Inmointer Meeting - Fiabci
We attend the Immoscopia Meeting - Colbulllegi API
We sponsor the 14
th Annual Dinner of the Real Estate Sector - Esade Alumni
We sponsor the presentation of the book lsquoWe are a nation of Europersquo by Rauumll Romeva
We sponsor the Orquestra Fusioacute of Sant Cugat
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
18 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t M a r k e t i n g P R
A m a t i s N e w s
They speak about us
They interview us Radio Television and national and international real estate portals
They publish our articles Local business and sector newspapers and blogs
We participate in round tables
Ciacuterculo Ecuestre ESADE Foment Treball ASODAME Radio4 UVIC
Over the years
our activity based on innovation commitment and a lot of work
sometimes puts us in the news
Local experts with international projection
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
7 | Page
A m a t S t r u c t u r e
I n t e r n a l S e r v i c e s a n d A c c o u n t a n c y
For a company focused on customer service it is essential that the BackOffice should work like clockwork
that the processes should be as automated as possible that the terms should be met and that the
possibility of errors is minimal This is all an obsession for Amat
D A T A 2 0 1 4
Q u a l i t y
Service quality is a fundamental value for Amat which is why we have always been associated with
participate in andor are members of the different sector groups
We have been official Property Administrators since 1954
We have been official Real Estate Agents since 1982
We have been registered lawyers of Barcelona since 1973
In 2000 we were the first company in our sector to achieve ISO 9002 certification
This was improved in 2003 with the present ISO 9001 in order to adapt to the new European
certification
We have been registered economists of Barcelona since 2014
D A T A 2 0 1 4
No of calls 227368
Online receptionists 45
No registers accounted 392322
No receipts processed 146473
No bills paid 37621
We have audited and certified all of the business areas of all offices
As every year the result was NO NON-CONFORMITY
with two suggested actions for improvement which are now being implemented
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
8 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t B u s i n e s s A r e a s P a t r i m o n i a l
R e n t a l s a n d W e a l t h M a n a g e m e n t
We administer real estate with full guarantees both when choosing the tenant and throughout the time of
the contract
The rental insurance is the backbone to achieving maximum profitability and ensuring its maintenance at
the same time
Our customers have a Personal Administrator who is excellently trained and has a global view of their
real estate to advise them to help them to make it profitable and to find the way to improve it
Our On-Line Service provides customers with all information in real-time at any time and from any place
and allows them to forget about document filing we are their digital filing unit for ever
D A T A 2 0 1 4
I M P R O V E M E N T S 2 0 1 4
Investing in rental is the future
Department administered 4065
Contracts signed 774
Online proprietors 71
Non-payments 276
Deals made 15478
Incidents managed 3604
Creation of new department specialised in the management of large accounts
Incorporation of graphic information in customer studies
Improved efficiency in contracting supplies technological control and communication gateways with
the supplier companies
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
9 | Page
A m a t B u s i n e s s A r e a s P a t r i m o n i a l
A d m i n i s t r a t i o n o f O w n e r s A s s o c i a t i o n s
We administer the owners associations as if they were companies with 3 large areas
ECONOMIC rigorous quotes absolute control of expenditure and liquidity control of non-payment data
permanently updated and available (On-Line service)
LEGAL-TAX compliance with all existing regulations and any that might be brought in processing of
corresponding taxation (as taxpayers) conception of the association as an asset that has to be cared for
and maintained so that it does not lose value
COMMUNICATION a fluid relationship with Board and residents (essential for the good running of the
association) communication of all new developments in legal matters (basic for the responsibility of the
Chairman) mediation between residents in unavoidable incidents (a necessary job for the health of the
association and its members)
D A T A 2 0 1 4
I M P R O V E M E N T S 2 0 1 4
Your home is the most valuable asset and the association too
Departments administered 13001
Online presidents 80
Non-payments 313
Deals made 51856
Incidents managed 3456
Total disappearance of paper
Our customers have their online file available
Associations reports with graphic system and comparison of last 5 years
First phase of the associations energy improvement plan
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
10 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t B u s i n e s s A r e a s C o m m e r c i a l
Our pillars
Thorough knowledge of the market in the areas where we are most represented city of Barcelona
Sant Cugat del Vallegraves Sant Just Desvern and surrounding area Preparation of quarterly market
studies
Knowledge of existing demand both in terms of types of buildings needed at all times and the economic
possibilities of the requesters and they have requirements of quality comfort and sustainability
We are aware that real estate operations condition familiesrsquo lives so our mission is to advise
accompany and assure the operations We want to make things easy and gratifying for both parties
intervening
Having a well-trained commercial team integrated in the area and in the way the company feels and
works A stimulated commercial team to help them and not to pressurise them
D A T A 2 0 1 4
We analyse the PROFILE OF THE REQUESTER-BUYER
We analyse the REPERCUSSION PRICE OF THE RENTED M2
We analyse the REPERCUSSION PRICE OF THE SOLD M2
Our challenge has always been to find the property the customer needs and to remain by their side
throughout the whole operation to ensure that they are so pleased that they recommend us
This is why for years more than 60 of our operations have come from recommendations
Commercial calls attended 37142
Commercial e-mails answered 18359
Visits made to properties 7283
Commercial team 26 professionals
Average age 44
Liberal professional 70
Need for external financing 50
Barcelona 10 eurom2
Sant Cugat 11 eurom2
Sant Just and surroundings 9 eurom2
average prices obviously there are areas where prices are higher and more affordable areas
In the city of Barcelona it is important to distinguish between districts In the residential area around the city of Barcelona we have data from 1999 which gives us
a great perspective
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
11 | Page
A m a t B u s i n e s s A r e a s C o m m e r c i a l
C o m m e r c i a l ndash S t a n d a r d
We have a broad and diversified portfolio of over a thousand properties permanently updated
O N - L I N E A N D O F F - L I N E A D V E R T I S I N G
Publication of the whole portfolio of properties (each day) on our web sites and on the principal real
estate web portals
Segmented product newsletter (monthly) for our portfolio of active requesters
Digital product selection magazine (monthly) for the whole of our database of customers contacts
collaborators over 13500 contacts
Product selection diptych (monthly) distributed to our offices
Broad press publication (monthly ndash weekly) La Vanguardia - Revista Tot Sant Cugat
Mailbox distribution of 100000 commercial cards in the areas of influence of our offices
Advertising OPIs in the 3 places where our offices are
D A T A 2 0 1 4
I M P R O V E M E N T S 2 0 1 4
Sale operations managed euro39318500
Rental operations managed euro435185
Extension of commercial legal department
In answer to the complexity of the operations which has increased in recent years
New development of mailing application
To improve the speed and efficient answering of requests for commercial information
New 20 contents To communicate B2B in networks
Periodic market reports and significant sales
Interviews with professionals of the sector
We talk about our surroundings
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
12 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t B u s i n e s s A r e a s C o m m e r c i a l
C o m m e r c i a l ndash L u x u r y
The business line aimed particularly at the high-level real estate market
An international and multilingual (English French German Russian Swedish Chinese etc)
commercial team ready to understand and adapt to the different ways our requesters work in their
country of origin
Procedures adapted and conceived to accompany the customer in their adaptation to the new
surroundings in order to ensure their full integration We offer a large portfolio of complementary
advisory services interior decoration schools insurance sports clubs etc
We are active members of the principal international luxury real estate groups
We maintain and extend our own network of collaborating estate agencies in the countries of origin of
our main requesters Europe Russia China Arab Emirates United Kingdom USA
A D V E R T I S I N G A N D P U B L I C R E L A T I O N S
On-Line advertising Distinguished publication of this exclusive portfolio of properties
On our websites and the principal international real estate portals
Off-Line advertising
Large distribution La Vanguardiandash Revista La Torre de Barcelona
Own Revista Amat Luxury distributed by the international collaborators
Exclusive Conde Godoacute Tennis Tournament ndash Conde Godoacute Sailing Competition
Specialised The Wall Street Journal lsquoHouse of the Dayrsquo
Diario Expansioacuten lsquoCasas amp Estilo de vidarsquo
Participation in Fairs and Congresses
8th International Luxury Real Estate Symposium ndash Monaco
18th Barcelona Meeting Point Real Estate Show with Ponegravencia Guifreacute Homedes
6th Luxury Property Show China ndash Beijing
8th Luxury Property Show China ndash Shanghai
D A T A 2 0 1 4
I M P R O V E M E N T S 2 0 1 4
Sale operations managed euro32151500
Creation of new distinct spaces conceived exclusively for this market
New Amat Luxury website eminently visual commercial and English as the principal language
Search aimed at the customerrsquos LIFESYLE
Video of the commented property using Drone technology
Catalogue of the property in 3 languages and with a professional photographic report
Different contact telephone attended directly in English (+34) 934 529 960
Distinguished 20 contents To communicate B2B in networks
Periodic market reports and significant sales
Interviews with international collaborators
We talk about our surroundings
This all means that the international websites often talk about us and our offer
Inclusion in MAYFAIR and extension of our own network of international collaborators
Exclusive event for customers-buyers in UNIOacuteN SUIZA (prestige jewellerrsquos in Barcelona)
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
13 | Page
A m a t B u s i n e s s A r e a s C o m m e r c i a l
C o m m e r c i a l ndash N e w B u i l t s
A business line aimed particularly at the new property real estate market
The movement in this segment in the last quarter of the year is particularly outstanding both from the point
of view of the developer starting new projects and for requesters showing greater interest
O N - L I N E A N D O F F - L I N E A D V E R T I S I N G
Outstanding and different publication on our website and principal real estate portal
Detailed advertising diptych of the development sent to interested requesters
Advertising hoarding on the site
Segmented product newsletter (monthly) for our portfolio of active requesters
Product selection Digital Magazine (monthly) sent to the whole of our database of customers
contacts collaborators over 13500 contacts
Product selection diptych (monthly) distributed to our offices
Publication in large circulation press (monthly ndash weekly) La Vanguardia - Revista Tot Sant Cugat
Participation at Fairs and Congresses
18th Barcelona Meeting Point Real Estate Show with Ponegravencia Guifreacute Homedes
6th Luxury Property Show China ndash Beijing
8th Luxury Property Show China ndash Shanghai
D A T A 2 0 1 4
We start up the commercialisation of different new developments lsquoUNDER CONSTRUCTIONrsquo
We call it lsquoExcitement is backrsquo
It implies recovering monitoring and communication procedures with customers-buyers in the
course of the construction
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
14 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t B u s i n e s s A r e a s C o n s u l t a n t
I n v e s t m e n t s
Broad and diversified portfolio of properties in which to invest with their profitability studies
D A T A 2 0 1 4
T o w n P l a n n i n g
Management of compensation boards urban plan studies land valuation and commercialisation
D A T A 2 0 1 4
L e g a l a d v i c e
Our specialisation in the legal processing of all real estate activity
D A T A 2 0 1 4
T a x a d v i c e
A new service started up in 2014 given the importance of taxation in the real estate world a service we
had long needed
We offer them globality anticipation and constant information on changes in legislation that affect taxation
and which unfortunately are many
W e a l t h M a n a g e m e n t C o n s u l t a n t s
A new service we want to offer in 2015
We have had great activity although it is not at all easy to pin down operations
When you have offer you do not have demand and vice versa
Most operations are to achieve profitability instead of generating capital gains
As had happened in previous years
The operations in which a bank or the Sareb intervened have been very long and complicated
Private land transmission to developer operations were made This had not happened since 2008
There were international funds seeking to buy land
The problem we have as a country is the little transparency and data reliability
How do you explain to the North American funds that there is no official housing sale price register
We have started a large land transformation operation
The compensation boards continue
Start of urban requalification project
In recent years and for very different reasons the operations have become more complex from a legal
viewpoint when there is no boundary problem there is a problem of surface area access or an
inheritance in 2014 we have therefore brought in a new lawyer
A lot of models related to customer real estate activity models have to be managed
Having an overall view of customersrsquo Assets helps us to manage communities of goods income
tax corporate tax etc
We offer Family Offices a modulable auditing and consultancy service depending on the needs of
each customer providing them with our Know how
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
15 | Page
A m a t M a r k e t i n g A d v e r t i s i n g
B r a n d i n g
Webs Amat more than 1250000 pages visited and 13000 visits a month
Amat Social Networks more than 2600 contacts (up 72 in the last year)
A loyal community informed each day about everything we do
By offering quality content
We gain fans and followers
Diari del Canvi newsletter (monthly) distribution to 13500 contacts a month
A database that grows every day thanks to our public relations work
Advertising hoarding Esplugues ndash Sant Just Desvern ndash Sant Cugat del Vallegraves ndash Barcelona
Advertising in mailboxes distribution of 100000 around the areas of influence of our offices
Book edition 65 years of history for Amatrsquos 65th
anniversary
Calendar 2015 distribution of 10000 to the whole of our DB
dedicated to the collaborators on Amatrsquos 65th
anniversary
We are local experts with an international projection
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
16 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t M a r k e t i n g P R
A m a t E v e n t s a n d C o n f e r e n c e s
AMATrsquos 65th anniversary celebration at La Pedrera in Barcelona The event was led by the journalist
Antoni Bassas and was closed by the Hon President of the Government of Catalonia Mr Artur Mas and
was attended by the economists Oriol Amat Miquel Puig and Elisenda Paluzie the businesspeople
Cegravesar Molins Nuria Basi and Ramon Carbonell with a poetry recital by Joan Margarit and the
collaboration of the Orquestra Fusioacute of Sant Cugat del Vallegraves and the Espai de creacioacute Carme Malaret of
Sant Just Desvern
Real estate Environment Dinners organised for 6 years every two months with an average attendance
of 35 professionals of the sector and a guest speaker to enlighten us
25 Miquel Puig Economy director article writer for the Ara newspaper active participant in
discussions on Catalunya Radio
26 Agustiacute Serra General director for territorial organisation and urban development and Carles
Sala Secretary for housing and urban improvement of the Government of Catalonia
27 Jordi Galiacute economist the principal figure of Keynesian macro economy and the founder of
Colbulllectiu Wilson Present director of the International Economy Research Centre of the UPF
28 Albert Civit architect and present manager of Urban Habitat of Barcelona City Hall
29 The Rt Hon Mr Andreu Mas Collell Minister for the Economy of the Government of Catalonia
one of the most prestigious international economists
30 Guillem Lopez Casasnovas Professor of Economics at the UPF independent adviser for the Bank of Spain and member of CAREC
Jewellery display run by the buyers of 2013 organised with the collaboration of Unioacuten Suiza Ramon
Vendrell owner
lsquoWe were We are and We will bersquo a talk by Rubegraven Llop EADA teacher
Guided tour of the Born old district for all colleagues and relatives of the company
Faithful to our spirit of maintaining
constant communication and direct contact
with our customers collaborators and contacts
we organise several events and conferences
to remain ldquoup to daterdquo
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
17 | Page
A m a t M a r k e t i n g P R
S o c i e t y a n d A m a t
Prize to the best business trajectory from the Barcelona Chamber of Commerce
We are members of the Board of EADA FEMCAT and FIDEM
We collaborate with the Economy Circle
We belong to the Catalan Association of Family Businesses
We take part in the lsquoBcn Mentoring Programrsquo and we attend the 4th BizBarcelona Show
We take part in the lsquoSchool and Enterprise Programrsquo ndash FemCat
We take part in the lsquoReal estate Mastersrsquo ndash UB with Gonzalo Bernardos
We take part in the 5th Alqvimia Forum lsquojoy on female leadershiprsquo ndash Pimec
We take part in the television debate on lsquocontracting young womenrsquo with Josep Cuniacute - 8 AL DIAiacute
We take part in the 7th Talking Numintec lsquoCompanies with valuesrsquo
We take part in the 1st ViaEmpresa debate lsquoAttitudes to face future challengesrsquo
We take part in the Sant Cugat Business Forum lsquoGrowing at times of crisisrsquo
We attend the 8th Conference IWEC in Stockholm
We attend the 30th
Meeting of the Economy Circle in Sitges lsquoWinning the futurersquo
We attend the 4th
Inmointer Meeting - Fiabci
We attend the Immoscopia Meeting - Colbulllegi API
We sponsor the 14
th Annual Dinner of the Real Estate Sector - Esade Alumni
We sponsor the presentation of the book lsquoWe are a nation of Europersquo by Rauumll Romeva
We sponsor the Orquestra Fusioacute of Sant Cugat
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
18 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t M a r k e t i n g P R
A m a t i s N e w s
They speak about us
They interview us Radio Television and national and international real estate portals
They publish our articles Local business and sector newspapers and blogs
We participate in round tables
Ciacuterculo Ecuestre ESADE Foment Treball ASODAME Radio4 UVIC
Over the years
our activity based on innovation commitment and a lot of work
sometimes puts us in the news
Local experts with international projection
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
8 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t B u s i n e s s A r e a s P a t r i m o n i a l
R e n t a l s a n d W e a l t h M a n a g e m e n t
We administer real estate with full guarantees both when choosing the tenant and throughout the time of
the contract
The rental insurance is the backbone to achieving maximum profitability and ensuring its maintenance at
the same time
Our customers have a Personal Administrator who is excellently trained and has a global view of their
real estate to advise them to help them to make it profitable and to find the way to improve it
Our On-Line Service provides customers with all information in real-time at any time and from any place
and allows them to forget about document filing we are their digital filing unit for ever
D A T A 2 0 1 4
I M P R O V E M E N T S 2 0 1 4
Investing in rental is the future
Department administered 4065
Contracts signed 774
Online proprietors 71
Non-payments 276
Deals made 15478
Incidents managed 3604
Creation of new department specialised in the management of large accounts
Incorporation of graphic information in customer studies
Improved efficiency in contracting supplies technological control and communication gateways with
the supplier companies
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
9 | Page
A m a t B u s i n e s s A r e a s P a t r i m o n i a l
A d m i n i s t r a t i o n o f O w n e r s A s s o c i a t i o n s
We administer the owners associations as if they were companies with 3 large areas
ECONOMIC rigorous quotes absolute control of expenditure and liquidity control of non-payment data
permanently updated and available (On-Line service)
LEGAL-TAX compliance with all existing regulations and any that might be brought in processing of
corresponding taxation (as taxpayers) conception of the association as an asset that has to be cared for
and maintained so that it does not lose value
COMMUNICATION a fluid relationship with Board and residents (essential for the good running of the
association) communication of all new developments in legal matters (basic for the responsibility of the
Chairman) mediation between residents in unavoidable incidents (a necessary job for the health of the
association and its members)
D A T A 2 0 1 4
I M P R O V E M E N T S 2 0 1 4
Your home is the most valuable asset and the association too
Departments administered 13001
Online presidents 80
Non-payments 313
Deals made 51856
Incidents managed 3456
Total disappearance of paper
Our customers have their online file available
Associations reports with graphic system and comparison of last 5 years
First phase of the associations energy improvement plan
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
10 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t B u s i n e s s A r e a s C o m m e r c i a l
Our pillars
Thorough knowledge of the market in the areas where we are most represented city of Barcelona
Sant Cugat del Vallegraves Sant Just Desvern and surrounding area Preparation of quarterly market
studies
Knowledge of existing demand both in terms of types of buildings needed at all times and the economic
possibilities of the requesters and they have requirements of quality comfort and sustainability
We are aware that real estate operations condition familiesrsquo lives so our mission is to advise
accompany and assure the operations We want to make things easy and gratifying for both parties
intervening
Having a well-trained commercial team integrated in the area and in the way the company feels and
works A stimulated commercial team to help them and not to pressurise them
D A T A 2 0 1 4
We analyse the PROFILE OF THE REQUESTER-BUYER
We analyse the REPERCUSSION PRICE OF THE RENTED M2
We analyse the REPERCUSSION PRICE OF THE SOLD M2
Our challenge has always been to find the property the customer needs and to remain by their side
throughout the whole operation to ensure that they are so pleased that they recommend us
This is why for years more than 60 of our operations have come from recommendations
Commercial calls attended 37142
Commercial e-mails answered 18359
Visits made to properties 7283
Commercial team 26 professionals
Average age 44
Liberal professional 70
Need for external financing 50
Barcelona 10 eurom2
Sant Cugat 11 eurom2
Sant Just and surroundings 9 eurom2
average prices obviously there are areas where prices are higher and more affordable areas
In the city of Barcelona it is important to distinguish between districts In the residential area around the city of Barcelona we have data from 1999 which gives us
a great perspective
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
11 | Page
A m a t B u s i n e s s A r e a s C o m m e r c i a l
C o m m e r c i a l ndash S t a n d a r d
We have a broad and diversified portfolio of over a thousand properties permanently updated
O N - L I N E A N D O F F - L I N E A D V E R T I S I N G
Publication of the whole portfolio of properties (each day) on our web sites and on the principal real
estate web portals
Segmented product newsletter (monthly) for our portfolio of active requesters
Digital product selection magazine (monthly) for the whole of our database of customers contacts
collaborators over 13500 contacts
Product selection diptych (monthly) distributed to our offices
Broad press publication (monthly ndash weekly) La Vanguardia - Revista Tot Sant Cugat
Mailbox distribution of 100000 commercial cards in the areas of influence of our offices
Advertising OPIs in the 3 places where our offices are
D A T A 2 0 1 4
I M P R O V E M E N T S 2 0 1 4
Sale operations managed euro39318500
Rental operations managed euro435185
Extension of commercial legal department
In answer to the complexity of the operations which has increased in recent years
New development of mailing application
To improve the speed and efficient answering of requests for commercial information
New 20 contents To communicate B2B in networks
Periodic market reports and significant sales
Interviews with professionals of the sector
We talk about our surroundings
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
12 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t B u s i n e s s A r e a s C o m m e r c i a l
C o m m e r c i a l ndash L u x u r y
The business line aimed particularly at the high-level real estate market
An international and multilingual (English French German Russian Swedish Chinese etc)
commercial team ready to understand and adapt to the different ways our requesters work in their
country of origin
Procedures adapted and conceived to accompany the customer in their adaptation to the new
surroundings in order to ensure their full integration We offer a large portfolio of complementary
advisory services interior decoration schools insurance sports clubs etc
We are active members of the principal international luxury real estate groups
We maintain and extend our own network of collaborating estate agencies in the countries of origin of
our main requesters Europe Russia China Arab Emirates United Kingdom USA
A D V E R T I S I N G A N D P U B L I C R E L A T I O N S
On-Line advertising Distinguished publication of this exclusive portfolio of properties
On our websites and the principal international real estate portals
Off-Line advertising
Large distribution La Vanguardiandash Revista La Torre de Barcelona
Own Revista Amat Luxury distributed by the international collaborators
Exclusive Conde Godoacute Tennis Tournament ndash Conde Godoacute Sailing Competition
Specialised The Wall Street Journal lsquoHouse of the Dayrsquo
Diario Expansioacuten lsquoCasas amp Estilo de vidarsquo
Participation in Fairs and Congresses
8th International Luxury Real Estate Symposium ndash Monaco
18th Barcelona Meeting Point Real Estate Show with Ponegravencia Guifreacute Homedes
6th Luxury Property Show China ndash Beijing
8th Luxury Property Show China ndash Shanghai
D A T A 2 0 1 4
I M P R O V E M E N T S 2 0 1 4
Sale operations managed euro32151500
Creation of new distinct spaces conceived exclusively for this market
New Amat Luxury website eminently visual commercial and English as the principal language
Search aimed at the customerrsquos LIFESYLE
Video of the commented property using Drone technology
Catalogue of the property in 3 languages and with a professional photographic report
Different contact telephone attended directly in English (+34) 934 529 960
Distinguished 20 contents To communicate B2B in networks
Periodic market reports and significant sales
Interviews with international collaborators
We talk about our surroundings
This all means that the international websites often talk about us and our offer
Inclusion in MAYFAIR and extension of our own network of international collaborators
Exclusive event for customers-buyers in UNIOacuteN SUIZA (prestige jewellerrsquos in Barcelona)
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
13 | Page
A m a t B u s i n e s s A r e a s C o m m e r c i a l
C o m m e r c i a l ndash N e w B u i l t s
A business line aimed particularly at the new property real estate market
The movement in this segment in the last quarter of the year is particularly outstanding both from the point
of view of the developer starting new projects and for requesters showing greater interest
O N - L I N E A N D O F F - L I N E A D V E R T I S I N G
Outstanding and different publication on our website and principal real estate portal
Detailed advertising diptych of the development sent to interested requesters
Advertising hoarding on the site
Segmented product newsletter (monthly) for our portfolio of active requesters
Product selection Digital Magazine (monthly) sent to the whole of our database of customers
contacts collaborators over 13500 contacts
Product selection diptych (monthly) distributed to our offices
Publication in large circulation press (monthly ndash weekly) La Vanguardia - Revista Tot Sant Cugat
Participation at Fairs and Congresses
18th Barcelona Meeting Point Real Estate Show with Ponegravencia Guifreacute Homedes
6th Luxury Property Show China ndash Beijing
8th Luxury Property Show China ndash Shanghai
D A T A 2 0 1 4
We start up the commercialisation of different new developments lsquoUNDER CONSTRUCTIONrsquo
We call it lsquoExcitement is backrsquo
It implies recovering monitoring and communication procedures with customers-buyers in the
course of the construction
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
14 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t B u s i n e s s A r e a s C o n s u l t a n t
I n v e s t m e n t s
Broad and diversified portfolio of properties in which to invest with their profitability studies
D A T A 2 0 1 4
T o w n P l a n n i n g
Management of compensation boards urban plan studies land valuation and commercialisation
D A T A 2 0 1 4
L e g a l a d v i c e
Our specialisation in the legal processing of all real estate activity
D A T A 2 0 1 4
T a x a d v i c e
A new service started up in 2014 given the importance of taxation in the real estate world a service we
had long needed
We offer them globality anticipation and constant information on changes in legislation that affect taxation
and which unfortunately are many
W e a l t h M a n a g e m e n t C o n s u l t a n t s
A new service we want to offer in 2015
We have had great activity although it is not at all easy to pin down operations
When you have offer you do not have demand and vice versa
Most operations are to achieve profitability instead of generating capital gains
As had happened in previous years
The operations in which a bank or the Sareb intervened have been very long and complicated
Private land transmission to developer operations were made This had not happened since 2008
There were international funds seeking to buy land
The problem we have as a country is the little transparency and data reliability
How do you explain to the North American funds that there is no official housing sale price register
We have started a large land transformation operation
The compensation boards continue
Start of urban requalification project
In recent years and for very different reasons the operations have become more complex from a legal
viewpoint when there is no boundary problem there is a problem of surface area access or an
inheritance in 2014 we have therefore brought in a new lawyer
A lot of models related to customer real estate activity models have to be managed
Having an overall view of customersrsquo Assets helps us to manage communities of goods income
tax corporate tax etc
We offer Family Offices a modulable auditing and consultancy service depending on the needs of
each customer providing them with our Know how
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
15 | Page
A m a t M a r k e t i n g A d v e r t i s i n g
B r a n d i n g
Webs Amat more than 1250000 pages visited and 13000 visits a month
Amat Social Networks more than 2600 contacts (up 72 in the last year)
A loyal community informed each day about everything we do
By offering quality content
We gain fans and followers
Diari del Canvi newsletter (monthly) distribution to 13500 contacts a month
A database that grows every day thanks to our public relations work
Advertising hoarding Esplugues ndash Sant Just Desvern ndash Sant Cugat del Vallegraves ndash Barcelona
Advertising in mailboxes distribution of 100000 around the areas of influence of our offices
Book edition 65 years of history for Amatrsquos 65th
anniversary
Calendar 2015 distribution of 10000 to the whole of our DB
dedicated to the collaborators on Amatrsquos 65th
anniversary
We are local experts with an international projection
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
16 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t M a r k e t i n g P R
A m a t E v e n t s a n d C o n f e r e n c e s
AMATrsquos 65th anniversary celebration at La Pedrera in Barcelona The event was led by the journalist
Antoni Bassas and was closed by the Hon President of the Government of Catalonia Mr Artur Mas and
was attended by the economists Oriol Amat Miquel Puig and Elisenda Paluzie the businesspeople
Cegravesar Molins Nuria Basi and Ramon Carbonell with a poetry recital by Joan Margarit and the
collaboration of the Orquestra Fusioacute of Sant Cugat del Vallegraves and the Espai de creacioacute Carme Malaret of
Sant Just Desvern
Real estate Environment Dinners organised for 6 years every two months with an average attendance
of 35 professionals of the sector and a guest speaker to enlighten us
25 Miquel Puig Economy director article writer for the Ara newspaper active participant in
discussions on Catalunya Radio
26 Agustiacute Serra General director for territorial organisation and urban development and Carles
Sala Secretary for housing and urban improvement of the Government of Catalonia
27 Jordi Galiacute economist the principal figure of Keynesian macro economy and the founder of
Colbulllectiu Wilson Present director of the International Economy Research Centre of the UPF
28 Albert Civit architect and present manager of Urban Habitat of Barcelona City Hall
29 The Rt Hon Mr Andreu Mas Collell Minister for the Economy of the Government of Catalonia
one of the most prestigious international economists
30 Guillem Lopez Casasnovas Professor of Economics at the UPF independent adviser for the Bank of Spain and member of CAREC
Jewellery display run by the buyers of 2013 organised with the collaboration of Unioacuten Suiza Ramon
Vendrell owner
lsquoWe were We are and We will bersquo a talk by Rubegraven Llop EADA teacher
Guided tour of the Born old district for all colleagues and relatives of the company
Faithful to our spirit of maintaining
constant communication and direct contact
with our customers collaborators and contacts
we organise several events and conferences
to remain ldquoup to daterdquo
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
17 | Page
A m a t M a r k e t i n g P R
S o c i e t y a n d A m a t
Prize to the best business trajectory from the Barcelona Chamber of Commerce
We are members of the Board of EADA FEMCAT and FIDEM
We collaborate with the Economy Circle
We belong to the Catalan Association of Family Businesses
We take part in the lsquoBcn Mentoring Programrsquo and we attend the 4th BizBarcelona Show
We take part in the lsquoSchool and Enterprise Programrsquo ndash FemCat
We take part in the lsquoReal estate Mastersrsquo ndash UB with Gonzalo Bernardos
We take part in the 5th Alqvimia Forum lsquojoy on female leadershiprsquo ndash Pimec
We take part in the television debate on lsquocontracting young womenrsquo with Josep Cuniacute - 8 AL DIAiacute
We take part in the 7th Talking Numintec lsquoCompanies with valuesrsquo
We take part in the 1st ViaEmpresa debate lsquoAttitudes to face future challengesrsquo
We take part in the Sant Cugat Business Forum lsquoGrowing at times of crisisrsquo
We attend the 8th Conference IWEC in Stockholm
We attend the 30th
Meeting of the Economy Circle in Sitges lsquoWinning the futurersquo
We attend the 4th
Inmointer Meeting - Fiabci
We attend the Immoscopia Meeting - Colbulllegi API
We sponsor the 14
th Annual Dinner of the Real Estate Sector - Esade Alumni
We sponsor the presentation of the book lsquoWe are a nation of Europersquo by Rauumll Romeva
We sponsor the Orquestra Fusioacute of Sant Cugat
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
18 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t M a r k e t i n g P R
A m a t i s N e w s
They speak about us
They interview us Radio Television and national and international real estate portals
They publish our articles Local business and sector newspapers and blogs
We participate in round tables
Ciacuterculo Ecuestre ESADE Foment Treball ASODAME Radio4 UVIC
Over the years
our activity based on innovation commitment and a lot of work
sometimes puts us in the news
Local experts with international projection
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
9 | Page
A m a t B u s i n e s s A r e a s P a t r i m o n i a l
A d m i n i s t r a t i o n o f O w n e r s A s s o c i a t i o n s
We administer the owners associations as if they were companies with 3 large areas
ECONOMIC rigorous quotes absolute control of expenditure and liquidity control of non-payment data
permanently updated and available (On-Line service)
LEGAL-TAX compliance with all existing regulations and any that might be brought in processing of
corresponding taxation (as taxpayers) conception of the association as an asset that has to be cared for
and maintained so that it does not lose value
COMMUNICATION a fluid relationship with Board and residents (essential for the good running of the
association) communication of all new developments in legal matters (basic for the responsibility of the
Chairman) mediation between residents in unavoidable incidents (a necessary job for the health of the
association and its members)
D A T A 2 0 1 4
I M P R O V E M E N T S 2 0 1 4
Your home is the most valuable asset and the association too
Departments administered 13001
Online presidents 80
Non-payments 313
Deals made 51856
Incidents managed 3456
Total disappearance of paper
Our customers have their online file available
Associations reports with graphic system and comparison of last 5 years
First phase of the associations energy improvement plan
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
10 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t B u s i n e s s A r e a s C o m m e r c i a l
Our pillars
Thorough knowledge of the market in the areas where we are most represented city of Barcelona
Sant Cugat del Vallegraves Sant Just Desvern and surrounding area Preparation of quarterly market
studies
Knowledge of existing demand both in terms of types of buildings needed at all times and the economic
possibilities of the requesters and they have requirements of quality comfort and sustainability
We are aware that real estate operations condition familiesrsquo lives so our mission is to advise
accompany and assure the operations We want to make things easy and gratifying for both parties
intervening
Having a well-trained commercial team integrated in the area and in the way the company feels and
works A stimulated commercial team to help them and not to pressurise them
D A T A 2 0 1 4
We analyse the PROFILE OF THE REQUESTER-BUYER
We analyse the REPERCUSSION PRICE OF THE RENTED M2
We analyse the REPERCUSSION PRICE OF THE SOLD M2
Our challenge has always been to find the property the customer needs and to remain by their side
throughout the whole operation to ensure that they are so pleased that they recommend us
This is why for years more than 60 of our operations have come from recommendations
Commercial calls attended 37142
Commercial e-mails answered 18359
Visits made to properties 7283
Commercial team 26 professionals
Average age 44
Liberal professional 70
Need for external financing 50
Barcelona 10 eurom2
Sant Cugat 11 eurom2
Sant Just and surroundings 9 eurom2
average prices obviously there are areas where prices are higher and more affordable areas
In the city of Barcelona it is important to distinguish between districts In the residential area around the city of Barcelona we have data from 1999 which gives us
a great perspective
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
11 | Page
A m a t B u s i n e s s A r e a s C o m m e r c i a l
C o m m e r c i a l ndash S t a n d a r d
We have a broad and diversified portfolio of over a thousand properties permanently updated
O N - L I N E A N D O F F - L I N E A D V E R T I S I N G
Publication of the whole portfolio of properties (each day) on our web sites and on the principal real
estate web portals
Segmented product newsletter (monthly) for our portfolio of active requesters
Digital product selection magazine (monthly) for the whole of our database of customers contacts
collaborators over 13500 contacts
Product selection diptych (monthly) distributed to our offices
Broad press publication (monthly ndash weekly) La Vanguardia - Revista Tot Sant Cugat
Mailbox distribution of 100000 commercial cards in the areas of influence of our offices
Advertising OPIs in the 3 places where our offices are
D A T A 2 0 1 4
I M P R O V E M E N T S 2 0 1 4
Sale operations managed euro39318500
Rental operations managed euro435185
Extension of commercial legal department
In answer to the complexity of the operations which has increased in recent years
New development of mailing application
To improve the speed and efficient answering of requests for commercial information
New 20 contents To communicate B2B in networks
Periodic market reports and significant sales
Interviews with professionals of the sector
We talk about our surroundings
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
12 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t B u s i n e s s A r e a s C o m m e r c i a l
C o m m e r c i a l ndash L u x u r y
The business line aimed particularly at the high-level real estate market
An international and multilingual (English French German Russian Swedish Chinese etc)
commercial team ready to understand and adapt to the different ways our requesters work in their
country of origin
Procedures adapted and conceived to accompany the customer in their adaptation to the new
surroundings in order to ensure their full integration We offer a large portfolio of complementary
advisory services interior decoration schools insurance sports clubs etc
We are active members of the principal international luxury real estate groups
We maintain and extend our own network of collaborating estate agencies in the countries of origin of
our main requesters Europe Russia China Arab Emirates United Kingdom USA
A D V E R T I S I N G A N D P U B L I C R E L A T I O N S
On-Line advertising Distinguished publication of this exclusive portfolio of properties
On our websites and the principal international real estate portals
Off-Line advertising
Large distribution La Vanguardiandash Revista La Torre de Barcelona
Own Revista Amat Luxury distributed by the international collaborators
Exclusive Conde Godoacute Tennis Tournament ndash Conde Godoacute Sailing Competition
Specialised The Wall Street Journal lsquoHouse of the Dayrsquo
Diario Expansioacuten lsquoCasas amp Estilo de vidarsquo
Participation in Fairs and Congresses
8th International Luxury Real Estate Symposium ndash Monaco
18th Barcelona Meeting Point Real Estate Show with Ponegravencia Guifreacute Homedes
6th Luxury Property Show China ndash Beijing
8th Luxury Property Show China ndash Shanghai
D A T A 2 0 1 4
I M P R O V E M E N T S 2 0 1 4
Sale operations managed euro32151500
Creation of new distinct spaces conceived exclusively for this market
New Amat Luxury website eminently visual commercial and English as the principal language
Search aimed at the customerrsquos LIFESYLE
Video of the commented property using Drone technology
Catalogue of the property in 3 languages and with a professional photographic report
Different contact telephone attended directly in English (+34) 934 529 960
Distinguished 20 contents To communicate B2B in networks
Periodic market reports and significant sales
Interviews with international collaborators
We talk about our surroundings
This all means that the international websites often talk about us and our offer
Inclusion in MAYFAIR and extension of our own network of international collaborators
Exclusive event for customers-buyers in UNIOacuteN SUIZA (prestige jewellerrsquos in Barcelona)
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
13 | Page
A m a t B u s i n e s s A r e a s C o m m e r c i a l
C o m m e r c i a l ndash N e w B u i l t s
A business line aimed particularly at the new property real estate market
The movement in this segment in the last quarter of the year is particularly outstanding both from the point
of view of the developer starting new projects and for requesters showing greater interest
O N - L I N E A N D O F F - L I N E A D V E R T I S I N G
Outstanding and different publication on our website and principal real estate portal
Detailed advertising diptych of the development sent to interested requesters
Advertising hoarding on the site
Segmented product newsletter (monthly) for our portfolio of active requesters
Product selection Digital Magazine (monthly) sent to the whole of our database of customers
contacts collaborators over 13500 contacts
Product selection diptych (monthly) distributed to our offices
Publication in large circulation press (monthly ndash weekly) La Vanguardia - Revista Tot Sant Cugat
Participation at Fairs and Congresses
18th Barcelona Meeting Point Real Estate Show with Ponegravencia Guifreacute Homedes
6th Luxury Property Show China ndash Beijing
8th Luxury Property Show China ndash Shanghai
D A T A 2 0 1 4
We start up the commercialisation of different new developments lsquoUNDER CONSTRUCTIONrsquo
We call it lsquoExcitement is backrsquo
It implies recovering monitoring and communication procedures with customers-buyers in the
course of the construction
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
14 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t B u s i n e s s A r e a s C o n s u l t a n t
I n v e s t m e n t s
Broad and diversified portfolio of properties in which to invest with their profitability studies
D A T A 2 0 1 4
T o w n P l a n n i n g
Management of compensation boards urban plan studies land valuation and commercialisation
D A T A 2 0 1 4
L e g a l a d v i c e
Our specialisation in the legal processing of all real estate activity
D A T A 2 0 1 4
T a x a d v i c e
A new service started up in 2014 given the importance of taxation in the real estate world a service we
had long needed
We offer them globality anticipation and constant information on changes in legislation that affect taxation
and which unfortunately are many
W e a l t h M a n a g e m e n t C o n s u l t a n t s
A new service we want to offer in 2015
We have had great activity although it is not at all easy to pin down operations
When you have offer you do not have demand and vice versa
Most operations are to achieve profitability instead of generating capital gains
As had happened in previous years
The operations in which a bank or the Sareb intervened have been very long and complicated
Private land transmission to developer operations were made This had not happened since 2008
There were international funds seeking to buy land
The problem we have as a country is the little transparency and data reliability
How do you explain to the North American funds that there is no official housing sale price register
We have started a large land transformation operation
The compensation boards continue
Start of urban requalification project
In recent years and for very different reasons the operations have become more complex from a legal
viewpoint when there is no boundary problem there is a problem of surface area access or an
inheritance in 2014 we have therefore brought in a new lawyer
A lot of models related to customer real estate activity models have to be managed
Having an overall view of customersrsquo Assets helps us to manage communities of goods income
tax corporate tax etc
We offer Family Offices a modulable auditing and consultancy service depending on the needs of
each customer providing them with our Know how
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
15 | Page
A m a t M a r k e t i n g A d v e r t i s i n g
B r a n d i n g
Webs Amat more than 1250000 pages visited and 13000 visits a month
Amat Social Networks more than 2600 contacts (up 72 in the last year)
A loyal community informed each day about everything we do
By offering quality content
We gain fans and followers
Diari del Canvi newsletter (monthly) distribution to 13500 contacts a month
A database that grows every day thanks to our public relations work
Advertising hoarding Esplugues ndash Sant Just Desvern ndash Sant Cugat del Vallegraves ndash Barcelona
Advertising in mailboxes distribution of 100000 around the areas of influence of our offices
Book edition 65 years of history for Amatrsquos 65th
anniversary
Calendar 2015 distribution of 10000 to the whole of our DB
dedicated to the collaborators on Amatrsquos 65th
anniversary
We are local experts with an international projection
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
16 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t M a r k e t i n g P R
A m a t E v e n t s a n d C o n f e r e n c e s
AMATrsquos 65th anniversary celebration at La Pedrera in Barcelona The event was led by the journalist
Antoni Bassas and was closed by the Hon President of the Government of Catalonia Mr Artur Mas and
was attended by the economists Oriol Amat Miquel Puig and Elisenda Paluzie the businesspeople
Cegravesar Molins Nuria Basi and Ramon Carbonell with a poetry recital by Joan Margarit and the
collaboration of the Orquestra Fusioacute of Sant Cugat del Vallegraves and the Espai de creacioacute Carme Malaret of
Sant Just Desvern
Real estate Environment Dinners organised for 6 years every two months with an average attendance
of 35 professionals of the sector and a guest speaker to enlighten us
25 Miquel Puig Economy director article writer for the Ara newspaper active participant in
discussions on Catalunya Radio
26 Agustiacute Serra General director for territorial organisation and urban development and Carles
Sala Secretary for housing and urban improvement of the Government of Catalonia
27 Jordi Galiacute economist the principal figure of Keynesian macro economy and the founder of
Colbulllectiu Wilson Present director of the International Economy Research Centre of the UPF
28 Albert Civit architect and present manager of Urban Habitat of Barcelona City Hall
29 The Rt Hon Mr Andreu Mas Collell Minister for the Economy of the Government of Catalonia
one of the most prestigious international economists
30 Guillem Lopez Casasnovas Professor of Economics at the UPF independent adviser for the Bank of Spain and member of CAREC
Jewellery display run by the buyers of 2013 organised with the collaboration of Unioacuten Suiza Ramon
Vendrell owner
lsquoWe were We are and We will bersquo a talk by Rubegraven Llop EADA teacher
Guided tour of the Born old district for all colleagues and relatives of the company
Faithful to our spirit of maintaining
constant communication and direct contact
with our customers collaborators and contacts
we organise several events and conferences
to remain ldquoup to daterdquo
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
17 | Page
A m a t M a r k e t i n g P R
S o c i e t y a n d A m a t
Prize to the best business trajectory from the Barcelona Chamber of Commerce
We are members of the Board of EADA FEMCAT and FIDEM
We collaborate with the Economy Circle
We belong to the Catalan Association of Family Businesses
We take part in the lsquoBcn Mentoring Programrsquo and we attend the 4th BizBarcelona Show
We take part in the lsquoSchool and Enterprise Programrsquo ndash FemCat
We take part in the lsquoReal estate Mastersrsquo ndash UB with Gonzalo Bernardos
We take part in the 5th Alqvimia Forum lsquojoy on female leadershiprsquo ndash Pimec
We take part in the television debate on lsquocontracting young womenrsquo with Josep Cuniacute - 8 AL DIAiacute
We take part in the 7th Talking Numintec lsquoCompanies with valuesrsquo
We take part in the 1st ViaEmpresa debate lsquoAttitudes to face future challengesrsquo
We take part in the Sant Cugat Business Forum lsquoGrowing at times of crisisrsquo
We attend the 8th Conference IWEC in Stockholm
We attend the 30th
Meeting of the Economy Circle in Sitges lsquoWinning the futurersquo
We attend the 4th
Inmointer Meeting - Fiabci
We attend the Immoscopia Meeting - Colbulllegi API
We sponsor the 14
th Annual Dinner of the Real Estate Sector - Esade Alumni
We sponsor the presentation of the book lsquoWe are a nation of Europersquo by Rauumll Romeva
We sponsor the Orquestra Fusioacute of Sant Cugat
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
18 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t M a r k e t i n g P R
A m a t i s N e w s
They speak about us
They interview us Radio Television and national and international real estate portals
They publish our articles Local business and sector newspapers and blogs
We participate in round tables
Ciacuterculo Ecuestre ESADE Foment Treball ASODAME Radio4 UVIC
Over the years
our activity based on innovation commitment and a lot of work
sometimes puts us in the news
Local experts with international projection
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
10 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t B u s i n e s s A r e a s C o m m e r c i a l
Our pillars
Thorough knowledge of the market in the areas where we are most represented city of Barcelona
Sant Cugat del Vallegraves Sant Just Desvern and surrounding area Preparation of quarterly market
studies
Knowledge of existing demand both in terms of types of buildings needed at all times and the economic
possibilities of the requesters and they have requirements of quality comfort and sustainability
We are aware that real estate operations condition familiesrsquo lives so our mission is to advise
accompany and assure the operations We want to make things easy and gratifying for both parties
intervening
Having a well-trained commercial team integrated in the area and in the way the company feels and
works A stimulated commercial team to help them and not to pressurise them
D A T A 2 0 1 4
We analyse the PROFILE OF THE REQUESTER-BUYER
We analyse the REPERCUSSION PRICE OF THE RENTED M2
We analyse the REPERCUSSION PRICE OF THE SOLD M2
Our challenge has always been to find the property the customer needs and to remain by their side
throughout the whole operation to ensure that they are so pleased that they recommend us
This is why for years more than 60 of our operations have come from recommendations
Commercial calls attended 37142
Commercial e-mails answered 18359
Visits made to properties 7283
Commercial team 26 professionals
Average age 44
Liberal professional 70
Need for external financing 50
Barcelona 10 eurom2
Sant Cugat 11 eurom2
Sant Just and surroundings 9 eurom2
average prices obviously there are areas where prices are higher and more affordable areas
In the city of Barcelona it is important to distinguish between districts In the residential area around the city of Barcelona we have data from 1999 which gives us
a great perspective
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
11 | Page
A m a t B u s i n e s s A r e a s C o m m e r c i a l
C o m m e r c i a l ndash S t a n d a r d
We have a broad and diversified portfolio of over a thousand properties permanently updated
O N - L I N E A N D O F F - L I N E A D V E R T I S I N G
Publication of the whole portfolio of properties (each day) on our web sites and on the principal real
estate web portals
Segmented product newsletter (monthly) for our portfolio of active requesters
Digital product selection magazine (monthly) for the whole of our database of customers contacts
collaborators over 13500 contacts
Product selection diptych (monthly) distributed to our offices
Broad press publication (monthly ndash weekly) La Vanguardia - Revista Tot Sant Cugat
Mailbox distribution of 100000 commercial cards in the areas of influence of our offices
Advertising OPIs in the 3 places where our offices are
D A T A 2 0 1 4
I M P R O V E M E N T S 2 0 1 4
Sale operations managed euro39318500
Rental operations managed euro435185
Extension of commercial legal department
In answer to the complexity of the operations which has increased in recent years
New development of mailing application
To improve the speed and efficient answering of requests for commercial information
New 20 contents To communicate B2B in networks
Periodic market reports and significant sales
Interviews with professionals of the sector
We talk about our surroundings
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
12 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t B u s i n e s s A r e a s C o m m e r c i a l
C o m m e r c i a l ndash L u x u r y
The business line aimed particularly at the high-level real estate market
An international and multilingual (English French German Russian Swedish Chinese etc)
commercial team ready to understand and adapt to the different ways our requesters work in their
country of origin
Procedures adapted and conceived to accompany the customer in their adaptation to the new
surroundings in order to ensure their full integration We offer a large portfolio of complementary
advisory services interior decoration schools insurance sports clubs etc
We are active members of the principal international luxury real estate groups
We maintain and extend our own network of collaborating estate agencies in the countries of origin of
our main requesters Europe Russia China Arab Emirates United Kingdom USA
A D V E R T I S I N G A N D P U B L I C R E L A T I O N S
On-Line advertising Distinguished publication of this exclusive portfolio of properties
On our websites and the principal international real estate portals
Off-Line advertising
Large distribution La Vanguardiandash Revista La Torre de Barcelona
Own Revista Amat Luxury distributed by the international collaborators
Exclusive Conde Godoacute Tennis Tournament ndash Conde Godoacute Sailing Competition
Specialised The Wall Street Journal lsquoHouse of the Dayrsquo
Diario Expansioacuten lsquoCasas amp Estilo de vidarsquo
Participation in Fairs and Congresses
8th International Luxury Real Estate Symposium ndash Monaco
18th Barcelona Meeting Point Real Estate Show with Ponegravencia Guifreacute Homedes
6th Luxury Property Show China ndash Beijing
8th Luxury Property Show China ndash Shanghai
D A T A 2 0 1 4
I M P R O V E M E N T S 2 0 1 4
Sale operations managed euro32151500
Creation of new distinct spaces conceived exclusively for this market
New Amat Luxury website eminently visual commercial and English as the principal language
Search aimed at the customerrsquos LIFESYLE
Video of the commented property using Drone technology
Catalogue of the property in 3 languages and with a professional photographic report
Different contact telephone attended directly in English (+34) 934 529 960
Distinguished 20 contents To communicate B2B in networks
Periodic market reports and significant sales
Interviews with international collaborators
We talk about our surroundings
This all means that the international websites often talk about us and our offer
Inclusion in MAYFAIR and extension of our own network of international collaborators
Exclusive event for customers-buyers in UNIOacuteN SUIZA (prestige jewellerrsquos in Barcelona)
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
13 | Page
A m a t B u s i n e s s A r e a s C o m m e r c i a l
C o m m e r c i a l ndash N e w B u i l t s
A business line aimed particularly at the new property real estate market
The movement in this segment in the last quarter of the year is particularly outstanding both from the point
of view of the developer starting new projects and for requesters showing greater interest
O N - L I N E A N D O F F - L I N E A D V E R T I S I N G
Outstanding and different publication on our website and principal real estate portal
Detailed advertising diptych of the development sent to interested requesters
Advertising hoarding on the site
Segmented product newsletter (monthly) for our portfolio of active requesters
Product selection Digital Magazine (monthly) sent to the whole of our database of customers
contacts collaborators over 13500 contacts
Product selection diptych (monthly) distributed to our offices
Publication in large circulation press (monthly ndash weekly) La Vanguardia - Revista Tot Sant Cugat
Participation at Fairs and Congresses
18th Barcelona Meeting Point Real Estate Show with Ponegravencia Guifreacute Homedes
6th Luxury Property Show China ndash Beijing
8th Luxury Property Show China ndash Shanghai
D A T A 2 0 1 4
We start up the commercialisation of different new developments lsquoUNDER CONSTRUCTIONrsquo
We call it lsquoExcitement is backrsquo
It implies recovering monitoring and communication procedures with customers-buyers in the
course of the construction
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
14 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t B u s i n e s s A r e a s C o n s u l t a n t
I n v e s t m e n t s
Broad and diversified portfolio of properties in which to invest with their profitability studies
D A T A 2 0 1 4
T o w n P l a n n i n g
Management of compensation boards urban plan studies land valuation and commercialisation
D A T A 2 0 1 4
L e g a l a d v i c e
Our specialisation in the legal processing of all real estate activity
D A T A 2 0 1 4
T a x a d v i c e
A new service started up in 2014 given the importance of taxation in the real estate world a service we
had long needed
We offer them globality anticipation and constant information on changes in legislation that affect taxation
and which unfortunately are many
W e a l t h M a n a g e m e n t C o n s u l t a n t s
A new service we want to offer in 2015
We have had great activity although it is not at all easy to pin down operations
When you have offer you do not have demand and vice versa
Most operations are to achieve profitability instead of generating capital gains
As had happened in previous years
The operations in which a bank or the Sareb intervened have been very long and complicated
Private land transmission to developer operations were made This had not happened since 2008
There were international funds seeking to buy land
The problem we have as a country is the little transparency and data reliability
How do you explain to the North American funds that there is no official housing sale price register
We have started a large land transformation operation
The compensation boards continue
Start of urban requalification project
In recent years and for very different reasons the operations have become more complex from a legal
viewpoint when there is no boundary problem there is a problem of surface area access or an
inheritance in 2014 we have therefore brought in a new lawyer
A lot of models related to customer real estate activity models have to be managed
Having an overall view of customersrsquo Assets helps us to manage communities of goods income
tax corporate tax etc
We offer Family Offices a modulable auditing and consultancy service depending on the needs of
each customer providing them with our Know how
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
15 | Page
A m a t M a r k e t i n g A d v e r t i s i n g
B r a n d i n g
Webs Amat more than 1250000 pages visited and 13000 visits a month
Amat Social Networks more than 2600 contacts (up 72 in the last year)
A loyal community informed each day about everything we do
By offering quality content
We gain fans and followers
Diari del Canvi newsletter (monthly) distribution to 13500 contacts a month
A database that grows every day thanks to our public relations work
Advertising hoarding Esplugues ndash Sant Just Desvern ndash Sant Cugat del Vallegraves ndash Barcelona
Advertising in mailboxes distribution of 100000 around the areas of influence of our offices
Book edition 65 years of history for Amatrsquos 65th
anniversary
Calendar 2015 distribution of 10000 to the whole of our DB
dedicated to the collaborators on Amatrsquos 65th
anniversary
We are local experts with an international projection
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
16 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t M a r k e t i n g P R
A m a t E v e n t s a n d C o n f e r e n c e s
AMATrsquos 65th anniversary celebration at La Pedrera in Barcelona The event was led by the journalist
Antoni Bassas and was closed by the Hon President of the Government of Catalonia Mr Artur Mas and
was attended by the economists Oriol Amat Miquel Puig and Elisenda Paluzie the businesspeople
Cegravesar Molins Nuria Basi and Ramon Carbonell with a poetry recital by Joan Margarit and the
collaboration of the Orquestra Fusioacute of Sant Cugat del Vallegraves and the Espai de creacioacute Carme Malaret of
Sant Just Desvern
Real estate Environment Dinners organised for 6 years every two months with an average attendance
of 35 professionals of the sector and a guest speaker to enlighten us
25 Miquel Puig Economy director article writer for the Ara newspaper active participant in
discussions on Catalunya Radio
26 Agustiacute Serra General director for territorial organisation and urban development and Carles
Sala Secretary for housing and urban improvement of the Government of Catalonia
27 Jordi Galiacute economist the principal figure of Keynesian macro economy and the founder of
Colbulllectiu Wilson Present director of the International Economy Research Centre of the UPF
28 Albert Civit architect and present manager of Urban Habitat of Barcelona City Hall
29 The Rt Hon Mr Andreu Mas Collell Minister for the Economy of the Government of Catalonia
one of the most prestigious international economists
30 Guillem Lopez Casasnovas Professor of Economics at the UPF independent adviser for the Bank of Spain and member of CAREC
Jewellery display run by the buyers of 2013 organised with the collaboration of Unioacuten Suiza Ramon
Vendrell owner
lsquoWe were We are and We will bersquo a talk by Rubegraven Llop EADA teacher
Guided tour of the Born old district for all colleagues and relatives of the company
Faithful to our spirit of maintaining
constant communication and direct contact
with our customers collaborators and contacts
we organise several events and conferences
to remain ldquoup to daterdquo
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
17 | Page
A m a t M a r k e t i n g P R
S o c i e t y a n d A m a t
Prize to the best business trajectory from the Barcelona Chamber of Commerce
We are members of the Board of EADA FEMCAT and FIDEM
We collaborate with the Economy Circle
We belong to the Catalan Association of Family Businesses
We take part in the lsquoBcn Mentoring Programrsquo and we attend the 4th BizBarcelona Show
We take part in the lsquoSchool and Enterprise Programrsquo ndash FemCat
We take part in the lsquoReal estate Mastersrsquo ndash UB with Gonzalo Bernardos
We take part in the 5th Alqvimia Forum lsquojoy on female leadershiprsquo ndash Pimec
We take part in the television debate on lsquocontracting young womenrsquo with Josep Cuniacute - 8 AL DIAiacute
We take part in the 7th Talking Numintec lsquoCompanies with valuesrsquo
We take part in the 1st ViaEmpresa debate lsquoAttitudes to face future challengesrsquo
We take part in the Sant Cugat Business Forum lsquoGrowing at times of crisisrsquo
We attend the 8th Conference IWEC in Stockholm
We attend the 30th
Meeting of the Economy Circle in Sitges lsquoWinning the futurersquo
We attend the 4th
Inmointer Meeting - Fiabci
We attend the Immoscopia Meeting - Colbulllegi API
We sponsor the 14
th Annual Dinner of the Real Estate Sector - Esade Alumni
We sponsor the presentation of the book lsquoWe are a nation of Europersquo by Rauumll Romeva
We sponsor the Orquestra Fusioacute of Sant Cugat
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
18 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t M a r k e t i n g P R
A m a t i s N e w s
They speak about us
They interview us Radio Television and national and international real estate portals
They publish our articles Local business and sector newspapers and blogs
We participate in round tables
Ciacuterculo Ecuestre ESADE Foment Treball ASODAME Radio4 UVIC
Over the years
our activity based on innovation commitment and a lot of work
sometimes puts us in the news
Local experts with international projection
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
11 | Page
A m a t B u s i n e s s A r e a s C o m m e r c i a l
C o m m e r c i a l ndash S t a n d a r d
We have a broad and diversified portfolio of over a thousand properties permanently updated
O N - L I N E A N D O F F - L I N E A D V E R T I S I N G
Publication of the whole portfolio of properties (each day) on our web sites and on the principal real
estate web portals
Segmented product newsletter (monthly) for our portfolio of active requesters
Digital product selection magazine (monthly) for the whole of our database of customers contacts
collaborators over 13500 contacts
Product selection diptych (monthly) distributed to our offices
Broad press publication (monthly ndash weekly) La Vanguardia - Revista Tot Sant Cugat
Mailbox distribution of 100000 commercial cards in the areas of influence of our offices
Advertising OPIs in the 3 places where our offices are
D A T A 2 0 1 4
I M P R O V E M E N T S 2 0 1 4
Sale operations managed euro39318500
Rental operations managed euro435185
Extension of commercial legal department
In answer to the complexity of the operations which has increased in recent years
New development of mailing application
To improve the speed and efficient answering of requests for commercial information
New 20 contents To communicate B2B in networks
Periodic market reports and significant sales
Interviews with professionals of the sector
We talk about our surroundings
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
12 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t B u s i n e s s A r e a s C o m m e r c i a l
C o m m e r c i a l ndash L u x u r y
The business line aimed particularly at the high-level real estate market
An international and multilingual (English French German Russian Swedish Chinese etc)
commercial team ready to understand and adapt to the different ways our requesters work in their
country of origin
Procedures adapted and conceived to accompany the customer in their adaptation to the new
surroundings in order to ensure their full integration We offer a large portfolio of complementary
advisory services interior decoration schools insurance sports clubs etc
We are active members of the principal international luxury real estate groups
We maintain and extend our own network of collaborating estate agencies in the countries of origin of
our main requesters Europe Russia China Arab Emirates United Kingdom USA
A D V E R T I S I N G A N D P U B L I C R E L A T I O N S
On-Line advertising Distinguished publication of this exclusive portfolio of properties
On our websites and the principal international real estate portals
Off-Line advertising
Large distribution La Vanguardiandash Revista La Torre de Barcelona
Own Revista Amat Luxury distributed by the international collaborators
Exclusive Conde Godoacute Tennis Tournament ndash Conde Godoacute Sailing Competition
Specialised The Wall Street Journal lsquoHouse of the Dayrsquo
Diario Expansioacuten lsquoCasas amp Estilo de vidarsquo
Participation in Fairs and Congresses
8th International Luxury Real Estate Symposium ndash Monaco
18th Barcelona Meeting Point Real Estate Show with Ponegravencia Guifreacute Homedes
6th Luxury Property Show China ndash Beijing
8th Luxury Property Show China ndash Shanghai
D A T A 2 0 1 4
I M P R O V E M E N T S 2 0 1 4
Sale operations managed euro32151500
Creation of new distinct spaces conceived exclusively for this market
New Amat Luxury website eminently visual commercial and English as the principal language
Search aimed at the customerrsquos LIFESYLE
Video of the commented property using Drone technology
Catalogue of the property in 3 languages and with a professional photographic report
Different contact telephone attended directly in English (+34) 934 529 960
Distinguished 20 contents To communicate B2B in networks
Periodic market reports and significant sales
Interviews with international collaborators
We talk about our surroundings
This all means that the international websites often talk about us and our offer
Inclusion in MAYFAIR and extension of our own network of international collaborators
Exclusive event for customers-buyers in UNIOacuteN SUIZA (prestige jewellerrsquos in Barcelona)
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
13 | Page
A m a t B u s i n e s s A r e a s C o m m e r c i a l
C o m m e r c i a l ndash N e w B u i l t s
A business line aimed particularly at the new property real estate market
The movement in this segment in the last quarter of the year is particularly outstanding both from the point
of view of the developer starting new projects and for requesters showing greater interest
O N - L I N E A N D O F F - L I N E A D V E R T I S I N G
Outstanding and different publication on our website and principal real estate portal
Detailed advertising diptych of the development sent to interested requesters
Advertising hoarding on the site
Segmented product newsletter (monthly) for our portfolio of active requesters
Product selection Digital Magazine (monthly) sent to the whole of our database of customers
contacts collaborators over 13500 contacts
Product selection diptych (monthly) distributed to our offices
Publication in large circulation press (monthly ndash weekly) La Vanguardia - Revista Tot Sant Cugat
Participation at Fairs and Congresses
18th Barcelona Meeting Point Real Estate Show with Ponegravencia Guifreacute Homedes
6th Luxury Property Show China ndash Beijing
8th Luxury Property Show China ndash Shanghai
D A T A 2 0 1 4
We start up the commercialisation of different new developments lsquoUNDER CONSTRUCTIONrsquo
We call it lsquoExcitement is backrsquo
It implies recovering monitoring and communication procedures with customers-buyers in the
course of the construction
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
14 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t B u s i n e s s A r e a s C o n s u l t a n t
I n v e s t m e n t s
Broad and diversified portfolio of properties in which to invest with their profitability studies
D A T A 2 0 1 4
T o w n P l a n n i n g
Management of compensation boards urban plan studies land valuation and commercialisation
D A T A 2 0 1 4
L e g a l a d v i c e
Our specialisation in the legal processing of all real estate activity
D A T A 2 0 1 4
T a x a d v i c e
A new service started up in 2014 given the importance of taxation in the real estate world a service we
had long needed
We offer them globality anticipation and constant information on changes in legislation that affect taxation
and which unfortunately are many
W e a l t h M a n a g e m e n t C o n s u l t a n t s
A new service we want to offer in 2015
We have had great activity although it is not at all easy to pin down operations
When you have offer you do not have demand and vice versa
Most operations are to achieve profitability instead of generating capital gains
As had happened in previous years
The operations in which a bank or the Sareb intervened have been very long and complicated
Private land transmission to developer operations were made This had not happened since 2008
There were international funds seeking to buy land
The problem we have as a country is the little transparency and data reliability
How do you explain to the North American funds that there is no official housing sale price register
We have started a large land transformation operation
The compensation boards continue
Start of urban requalification project
In recent years and for very different reasons the operations have become more complex from a legal
viewpoint when there is no boundary problem there is a problem of surface area access or an
inheritance in 2014 we have therefore brought in a new lawyer
A lot of models related to customer real estate activity models have to be managed
Having an overall view of customersrsquo Assets helps us to manage communities of goods income
tax corporate tax etc
We offer Family Offices a modulable auditing and consultancy service depending on the needs of
each customer providing them with our Know how
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
15 | Page
A m a t M a r k e t i n g A d v e r t i s i n g
B r a n d i n g
Webs Amat more than 1250000 pages visited and 13000 visits a month
Amat Social Networks more than 2600 contacts (up 72 in the last year)
A loyal community informed each day about everything we do
By offering quality content
We gain fans and followers
Diari del Canvi newsletter (monthly) distribution to 13500 contacts a month
A database that grows every day thanks to our public relations work
Advertising hoarding Esplugues ndash Sant Just Desvern ndash Sant Cugat del Vallegraves ndash Barcelona
Advertising in mailboxes distribution of 100000 around the areas of influence of our offices
Book edition 65 years of history for Amatrsquos 65th
anniversary
Calendar 2015 distribution of 10000 to the whole of our DB
dedicated to the collaborators on Amatrsquos 65th
anniversary
We are local experts with an international projection
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
16 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t M a r k e t i n g P R
A m a t E v e n t s a n d C o n f e r e n c e s
AMATrsquos 65th anniversary celebration at La Pedrera in Barcelona The event was led by the journalist
Antoni Bassas and was closed by the Hon President of the Government of Catalonia Mr Artur Mas and
was attended by the economists Oriol Amat Miquel Puig and Elisenda Paluzie the businesspeople
Cegravesar Molins Nuria Basi and Ramon Carbonell with a poetry recital by Joan Margarit and the
collaboration of the Orquestra Fusioacute of Sant Cugat del Vallegraves and the Espai de creacioacute Carme Malaret of
Sant Just Desvern
Real estate Environment Dinners organised for 6 years every two months with an average attendance
of 35 professionals of the sector and a guest speaker to enlighten us
25 Miquel Puig Economy director article writer for the Ara newspaper active participant in
discussions on Catalunya Radio
26 Agustiacute Serra General director for territorial organisation and urban development and Carles
Sala Secretary for housing and urban improvement of the Government of Catalonia
27 Jordi Galiacute economist the principal figure of Keynesian macro economy and the founder of
Colbulllectiu Wilson Present director of the International Economy Research Centre of the UPF
28 Albert Civit architect and present manager of Urban Habitat of Barcelona City Hall
29 The Rt Hon Mr Andreu Mas Collell Minister for the Economy of the Government of Catalonia
one of the most prestigious international economists
30 Guillem Lopez Casasnovas Professor of Economics at the UPF independent adviser for the Bank of Spain and member of CAREC
Jewellery display run by the buyers of 2013 organised with the collaboration of Unioacuten Suiza Ramon
Vendrell owner
lsquoWe were We are and We will bersquo a talk by Rubegraven Llop EADA teacher
Guided tour of the Born old district for all colleagues and relatives of the company
Faithful to our spirit of maintaining
constant communication and direct contact
with our customers collaborators and contacts
we organise several events and conferences
to remain ldquoup to daterdquo
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
17 | Page
A m a t M a r k e t i n g P R
S o c i e t y a n d A m a t
Prize to the best business trajectory from the Barcelona Chamber of Commerce
We are members of the Board of EADA FEMCAT and FIDEM
We collaborate with the Economy Circle
We belong to the Catalan Association of Family Businesses
We take part in the lsquoBcn Mentoring Programrsquo and we attend the 4th BizBarcelona Show
We take part in the lsquoSchool and Enterprise Programrsquo ndash FemCat
We take part in the lsquoReal estate Mastersrsquo ndash UB with Gonzalo Bernardos
We take part in the 5th Alqvimia Forum lsquojoy on female leadershiprsquo ndash Pimec
We take part in the television debate on lsquocontracting young womenrsquo with Josep Cuniacute - 8 AL DIAiacute
We take part in the 7th Talking Numintec lsquoCompanies with valuesrsquo
We take part in the 1st ViaEmpresa debate lsquoAttitudes to face future challengesrsquo
We take part in the Sant Cugat Business Forum lsquoGrowing at times of crisisrsquo
We attend the 8th Conference IWEC in Stockholm
We attend the 30th
Meeting of the Economy Circle in Sitges lsquoWinning the futurersquo
We attend the 4th
Inmointer Meeting - Fiabci
We attend the Immoscopia Meeting - Colbulllegi API
We sponsor the 14
th Annual Dinner of the Real Estate Sector - Esade Alumni
We sponsor the presentation of the book lsquoWe are a nation of Europersquo by Rauumll Romeva
We sponsor the Orquestra Fusioacute of Sant Cugat
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
18 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t M a r k e t i n g P R
A m a t i s N e w s
They speak about us
They interview us Radio Television and national and international real estate portals
They publish our articles Local business and sector newspapers and blogs
We participate in round tables
Ciacuterculo Ecuestre ESADE Foment Treball ASODAME Radio4 UVIC
Over the years
our activity based on innovation commitment and a lot of work
sometimes puts us in the news
Local experts with international projection
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
12 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t B u s i n e s s A r e a s C o m m e r c i a l
C o m m e r c i a l ndash L u x u r y
The business line aimed particularly at the high-level real estate market
An international and multilingual (English French German Russian Swedish Chinese etc)
commercial team ready to understand and adapt to the different ways our requesters work in their
country of origin
Procedures adapted and conceived to accompany the customer in their adaptation to the new
surroundings in order to ensure their full integration We offer a large portfolio of complementary
advisory services interior decoration schools insurance sports clubs etc
We are active members of the principal international luxury real estate groups
We maintain and extend our own network of collaborating estate agencies in the countries of origin of
our main requesters Europe Russia China Arab Emirates United Kingdom USA
A D V E R T I S I N G A N D P U B L I C R E L A T I O N S
On-Line advertising Distinguished publication of this exclusive portfolio of properties
On our websites and the principal international real estate portals
Off-Line advertising
Large distribution La Vanguardiandash Revista La Torre de Barcelona
Own Revista Amat Luxury distributed by the international collaborators
Exclusive Conde Godoacute Tennis Tournament ndash Conde Godoacute Sailing Competition
Specialised The Wall Street Journal lsquoHouse of the Dayrsquo
Diario Expansioacuten lsquoCasas amp Estilo de vidarsquo
Participation in Fairs and Congresses
8th International Luxury Real Estate Symposium ndash Monaco
18th Barcelona Meeting Point Real Estate Show with Ponegravencia Guifreacute Homedes
6th Luxury Property Show China ndash Beijing
8th Luxury Property Show China ndash Shanghai
D A T A 2 0 1 4
I M P R O V E M E N T S 2 0 1 4
Sale operations managed euro32151500
Creation of new distinct spaces conceived exclusively for this market
New Amat Luxury website eminently visual commercial and English as the principal language
Search aimed at the customerrsquos LIFESYLE
Video of the commented property using Drone technology
Catalogue of the property in 3 languages and with a professional photographic report
Different contact telephone attended directly in English (+34) 934 529 960
Distinguished 20 contents To communicate B2B in networks
Periodic market reports and significant sales
Interviews with international collaborators
We talk about our surroundings
This all means that the international websites often talk about us and our offer
Inclusion in MAYFAIR and extension of our own network of international collaborators
Exclusive event for customers-buyers in UNIOacuteN SUIZA (prestige jewellerrsquos in Barcelona)
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
13 | Page
A m a t B u s i n e s s A r e a s C o m m e r c i a l
C o m m e r c i a l ndash N e w B u i l t s
A business line aimed particularly at the new property real estate market
The movement in this segment in the last quarter of the year is particularly outstanding both from the point
of view of the developer starting new projects and for requesters showing greater interest
O N - L I N E A N D O F F - L I N E A D V E R T I S I N G
Outstanding and different publication on our website and principal real estate portal
Detailed advertising diptych of the development sent to interested requesters
Advertising hoarding on the site
Segmented product newsletter (monthly) for our portfolio of active requesters
Product selection Digital Magazine (monthly) sent to the whole of our database of customers
contacts collaborators over 13500 contacts
Product selection diptych (monthly) distributed to our offices
Publication in large circulation press (monthly ndash weekly) La Vanguardia - Revista Tot Sant Cugat
Participation at Fairs and Congresses
18th Barcelona Meeting Point Real Estate Show with Ponegravencia Guifreacute Homedes
6th Luxury Property Show China ndash Beijing
8th Luxury Property Show China ndash Shanghai
D A T A 2 0 1 4
We start up the commercialisation of different new developments lsquoUNDER CONSTRUCTIONrsquo
We call it lsquoExcitement is backrsquo
It implies recovering monitoring and communication procedures with customers-buyers in the
course of the construction
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
14 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t B u s i n e s s A r e a s C o n s u l t a n t
I n v e s t m e n t s
Broad and diversified portfolio of properties in which to invest with their profitability studies
D A T A 2 0 1 4
T o w n P l a n n i n g
Management of compensation boards urban plan studies land valuation and commercialisation
D A T A 2 0 1 4
L e g a l a d v i c e
Our specialisation in the legal processing of all real estate activity
D A T A 2 0 1 4
T a x a d v i c e
A new service started up in 2014 given the importance of taxation in the real estate world a service we
had long needed
We offer them globality anticipation and constant information on changes in legislation that affect taxation
and which unfortunately are many
W e a l t h M a n a g e m e n t C o n s u l t a n t s
A new service we want to offer in 2015
We have had great activity although it is not at all easy to pin down operations
When you have offer you do not have demand and vice versa
Most operations are to achieve profitability instead of generating capital gains
As had happened in previous years
The operations in which a bank or the Sareb intervened have been very long and complicated
Private land transmission to developer operations were made This had not happened since 2008
There were international funds seeking to buy land
The problem we have as a country is the little transparency and data reliability
How do you explain to the North American funds that there is no official housing sale price register
We have started a large land transformation operation
The compensation boards continue
Start of urban requalification project
In recent years and for very different reasons the operations have become more complex from a legal
viewpoint when there is no boundary problem there is a problem of surface area access or an
inheritance in 2014 we have therefore brought in a new lawyer
A lot of models related to customer real estate activity models have to be managed
Having an overall view of customersrsquo Assets helps us to manage communities of goods income
tax corporate tax etc
We offer Family Offices a modulable auditing and consultancy service depending on the needs of
each customer providing them with our Know how
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
15 | Page
A m a t M a r k e t i n g A d v e r t i s i n g
B r a n d i n g
Webs Amat more than 1250000 pages visited and 13000 visits a month
Amat Social Networks more than 2600 contacts (up 72 in the last year)
A loyal community informed each day about everything we do
By offering quality content
We gain fans and followers
Diari del Canvi newsletter (monthly) distribution to 13500 contacts a month
A database that grows every day thanks to our public relations work
Advertising hoarding Esplugues ndash Sant Just Desvern ndash Sant Cugat del Vallegraves ndash Barcelona
Advertising in mailboxes distribution of 100000 around the areas of influence of our offices
Book edition 65 years of history for Amatrsquos 65th
anniversary
Calendar 2015 distribution of 10000 to the whole of our DB
dedicated to the collaborators on Amatrsquos 65th
anniversary
We are local experts with an international projection
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
16 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t M a r k e t i n g P R
A m a t E v e n t s a n d C o n f e r e n c e s
AMATrsquos 65th anniversary celebration at La Pedrera in Barcelona The event was led by the journalist
Antoni Bassas and was closed by the Hon President of the Government of Catalonia Mr Artur Mas and
was attended by the economists Oriol Amat Miquel Puig and Elisenda Paluzie the businesspeople
Cegravesar Molins Nuria Basi and Ramon Carbonell with a poetry recital by Joan Margarit and the
collaboration of the Orquestra Fusioacute of Sant Cugat del Vallegraves and the Espai de creacioacute Carme Malaret of
Sant Just Desvern
Real estate Environment Dinners organised for 6 years every two months with an average attendance
of 35 professionals of the sector and a guest speaker to enlighten us
25 Miquel Puig Economy director article writer for the Ara newspaper active participant in
discussions on Catalunya Radio
26 Agustiacute Serra General director for territorial organisation and urban development and Carles
Sala Secretary for housing and urban improvement of the Government of Catalonia
27 Jordi Galiacute economist the principal figure of Keynesian macro economy and the founder of
Colbulllectiu Wilson Present director of the International Economy Research Centre of the UPF
28 Albert Civit architect and present manager of Urban Habitat of Barcelona City Hall
29 The Rt Hon Mr Andreu Mas Collell Minister for the Economy of the Government of Catalonia
one of the most prestigious international economists
30 Guillem Lopez Casasnovas Professor of Economics at the UPF independent adviser for the Bank of Spain and member of CAREC
Jewellery display run by the buyers of 2013 organised with the collaboration of Unioacuten Suiza Ramon
Vendrell owner
lsquoWe were We are and We will bersquo a talk by Rubegraven Llop EADA teacher
Guided tour of the Born old district for all colleagues and relatives of the company
Faithful to our spirit of maintaining
constant communication and direct contact
with our customers collaborators and contacts
we organise several events and conferences
to remain ldquoup to daterdquo
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
17 | Page
A m a t M a r k e t i n g P R
S o c i e t y a n d A m a t
Prize to the best business trajectory from the Barcelona Chamber of Commerce
We are members of the Board of EADA FEMCAT and FIDEM
We collaborate with the Economy Circle
We belong to the Catalan Association of Family Businesses
We take part in the lsquoBcn Mentoring Programrsquo and we attend the 4th BizBarcelona Show
We take part in the lsquoSchool and Enterprise Programrsquo ndash FemCat
We take part in the lsquoReal estate Mastersrsquo ndash UB with Gonzalo Bernardos
We take part in the 5th Alqvimia Forum lsquojoy on female leadershiprsquo ndash Pimec
We take part in the television debate on lsquocontracting young womenrsquo with Josep Cuniacute - 8 AL DIAiacute
We take part in the 7th Talking Numintec lsquoCompanies with valuesrsquo
We take part in the 1st ViaEmpresa debate lsquoAttitudes to face future challengesrsquo
We take part in the Sant Cugat Business Forum lsquoGrowing at times of crisisrsquo
We attend the 8th Conference IWEC in Stockholm
We attend the 30th
Meeting of the Economy Circle in Sitges lsquoWinning the futurersquo
We attend the 4th
Inmointer Meeting - Fiabci
We attend the Immoscopia Meeting - Colbulllegi API
We sponsor the 14
th Annual Dinner of the Real Estate Sector - Esade Alumni
We sponsor the presentation of the book lsquoWe are a nation of Europersquo by Rauumll Romeva
We sponsor the Orquestra Fusioacute of Sant Cugat
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
18 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t M a r k e t i n g P R
A m a t i s N e w s
They speak about us
They interview us Radio Television and national and international real estate portals
They publish our articles Local business and sector newspapers and blogs
We participate in round tables
Ciacuterculo Ecuestre ESADE Foment Treball ASODAME Radio4 UVIC
Over the years
our activity based on innovation commitment and a lot of work
sometimes puts us in the news
Local experts with international projection
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
13 | Page
A m a t B u s i n e s s A r e a s C o m m e r c i a l
C o m m e r c i a l ndash N e w B u i l t s
A business line aimed particularly at the new property real estate market
The movement in this segment in the last quarter of the year is particularly outstanding both from the point
of view of the developer starting new projects and for requesters showing greater interest
O N - L I N E A N D O F F - L I N E A D V E R T I S I N G
Outstanding and different publication on our website and principal real estate portal
Detailed advertising diptych of the development sent to interested requesters
Advertising hoarding on the site
Segmented product newsletter (monthly) for our portfolio of active requesters
Product selection Digital Magazine (monthly) sent to the whole of our database of customers
contacts collaborators over 13500 contacts
Product selection diptych (monthly) distributed to our offices
Publication in large circulation press (monthly ndash weekly) La Vanguardia - Revista Tot Sant Cugat
Participation at Fairs and Congresses
18th Barcelona Meeting Point Real Estate Show with Ponegravencia Guifreacute Homedes
6th Luxury Property Show China ndash Beijing
8th Luxury Property Show China ndash Shanghai
D A T A 2 0 1 4
We start up the commercialisation of different new developments lsquoUNDER CONSTRUCTIONrsquo
We call it lsquoExcitement is backrsquo
It implies recovering monitoring and communication procedures with customers-buyers in the
course of the construction
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
14 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t B u s i n e s s A r e a s C o n s u l t a n t
I n v e s t m e n t s
Broad and diversified portfolio of properties in which to invest with their profitability studies
D A T A 2 0 1 4
T o w n P l a n n i n g
Management of compensation boards urban plan studies land valuation and commercialisation
D A T A 2 0 1 4
L e g a l a d v i c e
Our specialisation in the legal processing of all real estate activity
D A T A 2 0 1 4
T a x a d v i c e
A new service started up in 2014 given the importance of taxation in the real estate world a service we
had long needed
We offer them globality anticipation and constant information on changes in legislation that affect taxation
and which unfortunately are many
W e a l t h M a n a g e m e n t C o n s u l t a n t s
A new service we want to offer in 2015
We have had great activity although it is not at all easy to pin down operations
When you have offer you do not have demand and vice versa
Most operations are to achieve profitability instead of generating capital gains
As had happened in previous years
The operations in which a bank or the Sareb intervened have been very long and complicated
Private land transmission to developer operations were made This had not happened since 2008
There were international funds seeking to buy land
The problem we have as a country is the little transparency and data reliability
How do you explain to the North American funds that there is no official housing sale price register
We have started a large land transformation operation
The compensation boards continue
Start of urban requalification project
In recent years and for very different reasons the operations have become more complex from a legal
viewpoint when there is no boundary problem there is a problem of surface area access or an
inheritance in 2014 we have therefore brought in a new lawyer
A lot of models related to customer real estate activity models have to be managed
Having an overall view of customersrsquo Assets helps us to manage communities of goods income
tax corporate tax etc
We offer Family Offices a modulable auditing and consultancy service depending on the needs of
each customer providing them with our Know how
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
15 | Page
A m a t M a r k e t i n g A d v e r t i s i n g
B r a n d i n g
Webs Amat more than 1250000 pages visited and 13000 visits a month
Amat Social Networks more than 2600 contacts (up 72 in the last year)
A loyal community informed each day about everything we do
By offering quality content
We gain fans and followers
Diari del Canvi newsletter (monthly) distribution to 13500 contacts a month
A database that grows every day thanks to our public relations work
Advertising hoarding Esplugues ndash Sant Just Desvern ndash Sant Cugat del Vallegraves ndash Barcelona
Advertising in mailboxes distribution of 100000 around the areas of influence of our offices
Book edition 65 years of history for Amatrsquos 65th
anniversary
Calendar 2015 distribution of 10000 to the whole of our DB
dedicated to the collaborators on Amatrsquos 65th
anniversary
We are local experts with an international projection
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
16 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t M a r k e t i n g P R
A m a t E v e n t s a n d C o n f e r e n c e s
AMATrsquos 65th anniversary celebration at La Pedrera in Barcelona The event was led by the journalist
Antoni Bassas and was closed by the Hon President of the Government of Catalonia Mr Artur Mas and
was attended by the economists Oriol Amat Miquel Puig and Elisenda Paluzie the businesspeople
Cegravesar Molins Nuria Basi and Ramon Carbonell with a poetry recital by Joan Margarit and the
collaboration of the Orquestra Fusioacute of Sant Cugat del Vallegraves and the Espai de creacioacute Carme Malaret of
Sant Just Desvern
Real estate Environment Dinners organised for 6 years every two months with an average attendance
of 35 professionals of the sector and a guest speaker to enlighten us
25 Miquel Puig Economy director article writer for the Ara newspaper active participant in
discussions on Catalunya Radio
26 Agustiacute Serra General director for territorial organisation and urban development and Carles
Sala Secretary for housing and urban improvement of the Government of Catalonia
27 Jordi Galiacute economist the principal figure of Keynesian macro economy and the founder of
Colbulllectiu Wilson Present director of the International Economy Research Centre of the UPF
28 Albert Civit architect and present manager of Urban Habitat of Barcelona City Hall
29 The Rt Hon Mr Andreu Mas Collell Minister for the Economy of the Government of Catalonia
one of the most prestigious international economists
30 Guillem Lopez Casasnovas Professor of Economics at the UPF independent adviser for the Bank of Spain and member of CAREC
Jewellery display run by the buyers of 2013 organised with the collaboration of Unioacuten Suiza Ramon
Vendrell owner
lsquoWe were We are and We will bersquo a talk by Rubegraven Llop EADA teacher
Guided tour of the Born old district for all colleagues and relatives of the company
Faithful to our spirit of maintaining
constant communication and direct contact
with our customers collaborators and contacts
we organise several events and conferences
to remain ldquoup to daterdquo
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
17 | Page
A m a t M a r k e t i n g P R
S o c i e t y a n d A m a t
Prize to the best business trajectory from the Barcelona Chamber of Commerce
We are members of the Board of EADA FEMCAT and FIDEM
We collaborate with the Economy Circle
We belong to the Catalan Association of Family Businesses
We take part in the lsquoBcn Mentoring Programrsquo and we attend the 4th BizBarcelona Show
We take part in the lsquoSchool and Enterprise Programrsquo ndash FemCat
We take part in the lsquoReal estate Mastersrsquo ndash UB with Gonzalo Bernardos
We take part in the 5th Alqvimia Forum lsquojoy on female leadershiprsquo ndash Pimec
We take part in the television debate on lsquocontracting young womenrsquo with Josep Cuniacute - 8 AL DIAiacute
We take part in the 7th Talking Numintec lsquoCompanies with valuesrsquo
We take part in the 1st ViaEmpresa debate lsquoAttitudes to face future challengesrsquo
We take part in the Sant Cugat Business Forum lsquoGrowing at times of crisisrsquo
We attend the 8th Conference IWEC in Stockholm
We attend the 30th
Meeting of the Economy Circle in Sitges lsquoWinning the futurersquo
We attend the 4th
Inmointer Meeting - Fiabci
We attend the Immoscopia Meeting - Colbulllegi API
We sponsor the 14
th Annual Dinner of the Real Estate Sector - Esade Alumni
We sponsor the presentation of the book lsquoWe are a nation of Europersquo by Rauumll Romeva
We sponsor the Orquestra Fusioacute of Sant Cugat
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
18 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t M a r k e t i n g P R
A m a t i s N e w s
They speak about us
They interview us Radio Television and national and international real estate portals
They publish our articles Local business and sector newspapers and blogs
We participate in round tables
Ciacuterculo Ecuestre ESADE Foment Treball ASODAME Radio4 UVIC
Over the years
our activity based on innovation commitment and a lot of work
sometimes puts us in the news
Local experts with international projection
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
14 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t B u s i n e s s A r e a s C o n s u l t a n t
I n v e s t m e n t s
Broad and diversified portfolio of properties in which to invest with their profitability studies
D A T A 2 0 1 4
T o w n P l a n n i n g
Management of compensation boards urban plan studies land valuation and commercialisation
D A T A 2 0 1 4
L e g a l a d v i c e
Our specialisation in the legal processing of all real estate activity
D A T A 2 0 1 4
T a x a d v i c e
A new service started up in 2014 given the importance of taxation in the real estate world a service we
had long needed
We offer them globality anticipation and constant information on changes in legislation that affect taxation
and which unfortunately are many
W e a l t h M a n a g e m e n t C o n s u l t a n t s
A new service we want to offer in 2015
We have had great activity although it is not at all easy to pin down operations
When you have offer you do not have demand and vice versa
Most operations are to achieve profitability instead of generating capital gains
As had happened in previous years
The operations in which a bank or the Sareb intervened have been very long and complicated
Private land transmission to developer operations were made This had not happened since 2008
There were international funds seeking to buy land
The problem we have as a country is the little transparency and data reliability
How do you explain to the North American funds that there is no official housing sale price register
We have started a large land transformation operation
The compensation boards continue
Start of urban requalification project
In recent years and for very different reasons the operations have become more complex from a legal
viewpoint when there is no boundary problem there is a problem of surface area access or an
inheritance in 2014 we have therefore brought in a new lawyer
A lot of models related to customer real estate activity models have to be managed
Having an overall view of customersrsquo Assets helps us to manage communities of goods income
tax corporate tax etc
We offer Family Offices a modulable auditing and consultancy service depending on the needs of
each customer providing them with our Know how
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
15 | Page
A m a t M a r k e t i n g A d v e r t i s i n g
B r a n d i n g
Webs Amat more than 1250000 pages visited and 13000 visits a month
Amat Social Networks more than 2600 contacts (up 72 in the last year)
A loyal community informed each day about everything we do
By offering quality content
We gain fans and followers
Diari del Canvi newsletter (monthly) distribution to 13500 contacts a month
A database that grows every day thanks to our public relations work
Advertising hoarding Esplugues ndash Sant Just Desvern ndash Sant Cugat del Vallegraves ndash Barcelona
Advertising in mailboxes distribution of 100000 around the areas of influence of our offices
Book edition 65 years of history for Amatrsquos 65th
anniversary
Calendar 2015 distribution of 10000 to the whole of our DB
dedicated to the collaborators on Amatrsquos 65th
anniversary
We are local experts with an international projection
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
16 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t M a r k e t i n g P R
A m a t E v e n t s a n d C o n f e r e n c e s
AMATrsquos 65th anniversary celebration at La Pedrera in Barcelona The event was led by the journalist
Antoni Bassas and was closed by the Hon President of the Government of Catalonia Mr Artur Mas and
was attended by the economists Oriol Amat Miquel Puig and Elisenda Paluzie the businesspeople
Cegravesar Molins Nuria Basi and Ramon Carbonell with a poetry recital by Joan Margarit and the
collaboration of the Orquestra Fusioacute of Sant Cugat del Vallegraves and the Espai de creacioacute Carme Malaret of
Sant Just Desvern
Real estate Environment Dinners organised for 6 years every two months with an average attendance
of 35 professionals of the sector and a guest speaker to enlighten us
25 Miquel Puig Economy director article writer for the Ara newspaper active participant in
discussions on Catalunya Radio
26 Agustiacute Serra General director for territorial organisation and urban development and Carles
Sala Secretary for housing and urban improvement of the Government of Catalonia
27 Jordi Galiacute economist the principal figure of Keynesian macro economy and the founder of
Colbulllectiu Wilson Present director of the International Economy Research Centre of the UPF
28 Albert Civit architect and present manager of Urban Habitat of Barcelona City Hall
29 The Rt Hon Mr Andreu Mas Collell Minister for the Economy of the Government of Catalonia
one of the most prestigious international economists
30 Guillem Lopez Casasnovas Professor of Economics at the UPF independent adviser for the Bank of Spain and member of CAREC
Jewellery display run by the buyers of 2013 organised with the collaboration of Unioacuten Suiza Ramon
Vendrell owner
lsquoWe were We are and We will bersquo a talk by Rubegraven Llop EADA teacher
Guided tour of the Born old district for all colleagues and relatives of the company
Faithful to our spirit of maintaining
constant communication and direct contact
with our customers collaborators and contacts
we organise several events and conferences
to remain ldquoup to daterdquo
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
17 | Page
A m a t M a r k e t i n g P R
S o c i e t y a n d A m a t
Prize to the best business trajectory from the Barcelona Chamber of Commerce
We are members of the Board of EADA FEMCAT and FIDEM
We collaborate with the Economy Circle
We belong to the Catalan Association of Family Businesses
We take part in the lsquoBcn Mentoring Programrsquo and we attend the 4th BizBarcelona Show
We take part in the lsquoSchool and Enterprise Programrsquo ndash FemCat
We take part in the lsquoReal estate Mastersrsquo ndash UB with Gonzalo Bernardos
We take part in the 5th Alqvimia Forum lsquojoy on female leadershiprsquo ndash Pimec
We take part in the television debate on lsquocontracting young womenrsquo with Josep Cuniacute - 8 AL DIAiacute
We take part in the 7th Talking Numintec lsquoCompanies with valuesrsquo
We take part in the 1st ViaEmpresa debate lsquoAttitudes to face future challengesrsquo
We take part in the Sant Cugat Business Forum lsquoGrowing at times of crisisrsquo
We attend the 8th Conference IWEC in Stockholm
We attend the 30th
Meeting of the Economy Circle in Sitges lsquoWinning the futurersquo
We attend the 4th
Inmointer Meeting - Fiabci
We attend the Immoscopia Meeting - Colbulllegi API
We sponsor the 14
th Annual Dinner of the Real Estate Sector - Esade Alumni
We sponsor the presentation of the book lsquoWe are a nation of Europersquo by Rauumll Romeva
We sponsor the Orquestra Fusioacute of Sant Cugat
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
18 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t M a r k e t i n g P R
A m a t i s N e w s
They speak about us
They interview us Radio Television and national and international real estate portals
They publish our articles Local business and sector newspapers and blogs
We participate in round tables
Ciacuterculo Ecuestre ESADE Foment Treball ASODAME Radio4 UVIC
Over the years
our activity based on innovation commitment and a lot of work
sometimes puts us in the news
Local experts with international projection
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
15 | Page
A m a t M a r k e t i n g A d v e r t i s i n g
B r a n d i n g
Webs Amat more than 1250000 pages visited and 13000 visits a month
Amat Social Networks more than 2600 contacts (up 72 in the last year)
A loyal community informed each day about everything we do
By offering quality content
We gain fans and followers
Diari del Canvi newsletter (monthly) distribution to 13500 contacts a month
A database that grows every day thanks to our public relations work
Advertising hoarding Esplugues ndash Sant Just Desvern ndash Sant Cugat del Vallegraves ndash Barcelona
Advertising in mailboxes distribution of 100000 around the areas of influence of our offices
Book edition 65 years of history for Amatrsquos 65th
anniversary
Calendar 2015 distribution of 10000 to the whole of our DB
dedicated to the collaborators on Amatrsquos 65th
anniversary
We are local experts with an international projection
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
16 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t M a r k e t i n g P R
A m a t E v e n t s a n d C o n f e r e n c e s
AMATrsquos 65th anniversary celebration at La Pedrera in Barcelona The event was led by the journalist
Antoni Bassas and was closed by the Hon President of the Government of Catalonia Mr Artur Mas and
was attended by the economists Oriol Amat Miquel Puig and Elisenda Paluzie the businesspeople
Cegravesar Molins Nuria Basi and Ramon Carbonell with a poetry recital by Joan Margarit and the
collaboration of the Orquestra Fusioacute of Sant Cugat del Vallegraves and the Espai de creacioacute Carme Malaret of
Sant Just Desvern
Real estate Environment Dinners organised for 6 years every two months with an average attendance
of 35 professionals of the sector and a guest speaker to enlighten us
25 Miquel Puig Economy director article writer for the Ara newspaper active participant in
discussions on Catalunya Radio
26 Agustiacute Serra General director for territorial organisation and urban development and Carles
Sala Secretary for housing and urban improvement of the Government of Catalonia
27 Jordi Galiacute economist the principal figure of Keynesian macro economy and the founder of
Colbulllectiu Wilson Present director of the International Economy Research Centre of the UPF
28 Albert Civit architect and present manager of Urban Habitat of Barcelona City Hall
29 The Rt Hon Mr Andreu Mas Collell Minister for the Economy of the Government of Catalonia
one of the most prestigious international economists
30 Guillem Lopez Casasnovas Professor of Economics at the UPF independent adviser for the Bank of Spain and member of CAREC
Jewellery display run by the buyers of 2013 organised with the collaboration of Unioacuten Suiza Ramon
Vendrell owner
lsquoWe were We are and We will bersquo a talk by Rubegraven Llop EADA teacher
Guided tour of the Born old district for all colleagues and relatives of the company
Faithful to our spirit of maintaining
constant communication and direct contact
with our customers collaborators and contacts
we organise several events and conferences
to remain ldquoup to daterdquo
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
17 | Page
A m a t M a r k e t i n g P R
S o c i e t y a n d A m a t
Prize to the best business trajectory from the Barcelona Chamber of Commerce
We are members of the Board of EADA FEMCAT and FIDEM
We collaborate with the Economy Circle
We belong to the Catalan Association of Family Businesses
We take part in the lsquoBcn Mentoring Programrsquo and we attend the 4th BizBarcelona Show
We take part in the lsquoSchool and Enterprise Programrsquo ndash FemCat
We take part in the lsquoReal estate Mastersrsquo ndash UB with Gonzalo Bernardos
We take part in the 5th Alqvimia Forum lsquojoy on female leadershiprsquo ndash Pimec
We take part in the television debate on lsquocontracting young womenrsquo with Josep Cuniacute - 8 AL DIAiacute
We take part in the 7th Talking Numintec lsquoCompanies with valuesrsquo
We take part in the 1st ViaEmpresa debate lsquoAttitudes to face future challengesrsquo
We take part in the Sant Cugat Business Forum lsquoGrowing at times of crisisrsquo
We attend the 8th Conference IWEC in Stockholm
We attend the 30th
Meeting of the Economy Circle in Sitges lsquoWinning the futurersquo
We attend the 4th
Inmointer Meeting - Fiabci
We attend the Immoscopia Meeting - Colbulllegi API
We sponsor the 14
th Annual Dinner of the Real Estate Sector - Esade Alumni
We sponsor the presentation of the book lsquoWe are a nation of Europersquo by Rauumll Romeva
We sponsor the Orquestra Fusioacute of Sant Cugat
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
18 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t M a r k e t i n g P R
A m a t i s N e w s
They speak about us
They interview us Radio Television and national and international real estate portals
They publish our articles Local business and sector newspapers and blogs
We participate in round tables
Ciacuterculo Ecuestre ESADE Foment Treball ASODAME Radio4 UVIC
Over the years
our activity based on innovation commitment and a lot of work
sometimes puts us in the news
Local experts with international projection
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
16 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t M a r k e t i n g P R
A m a t E v e n t s a n d C o n f e r e n c e s
AMATrsquos 65th anniversary celebration at La Pedrera in Barcelona The event was led by the journalist
Antoni Bassas and was closed by the Hon President of the Government of Catalonia Mr Artur Mas and
was attended by the economists Oriol Amat Miquel Puig and Elisenda Paluzie the businesspeople
Cegravesar Molins Nuria Basi and Ramon Carbonell with a poetry recital by Joan Margarit and the
collaboration of the Orquestra Fusioacute of Sant Cugat del Vallegraves and the Espai de creacioacute Carme Malaret of
Sant Just Desvern
Real estate Environment Dinners organised for 6 years every two months with an average attendance
of 35 professionals of the sector and a guest speaker to enlighten us
25 Miquel Puig Economy director article writer for the Ara newspaper active participant in
discussions on Catalunya Radio
26 Agustiacute Serra General director for territorial organisation and urban development and Carles
Sala Secretary for housing and urban improvement of the Government of Catalonia
27 Jordi Galiacute economist the principal figure of Keynesian macro economy and the founder of
Colbulllectiu Wilson Present director of the International Economy Research Centre of the UPF
28 Albert Civit architect and present manager of Urban Habitat of Barcelona City Hall
29 The Rt Hon Mr Andreu Mas Collell Minister for the Economy of the Government of Catalonia
one of the most prestigious international economists
30 Guillem Lopez Casasnovas Professor of Economics at the UPF independent adviser for the Bank of Spain and member of CAREC
Jewellery display run by the buyers of 2013 organised with the collaboration of Unioacuten Suiza Ramon
Vendrell owner
lsquoWe were We are and We will bersquo a talk by Rubegraven Llop EADA teacher
Guided tour of the Born old district for all colleagues and relatives of the company
Faithful to our spirit of maintaining
constant communication and direct contact
with our customers collaborators and contacts
we organise several events and conferences
to remain ldquoup to daterdquo
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
17 | Page
A m a t M a r k e t i n g P R
S o c i e t y a n d A m a t
Prize to the best business trajectory from the Barcelona Chamber of Commerce
We are members of the Board of EADA FEMCAT and FIDEM
We collaborate with the Economy Circle
We belong to the Catalan Association of Family Businesses
We take part in the lsquoBcn Mentoring Programrsquo and we attend the 4th BizBarcelona Show
We take part in the lsquoSchool and Enterprise Programrsquo ndash FemCat
We take part in the lsquoReal estate Mastersrsquo ndash UB with Gonzalo Bernardos
We take part in the 5th Alqvimia Forum lsquojoy on female leadershiprsquo ndash Pimec
We take part in the television debate on lsquocontracting young womenrsquo with Josep Cuniacute - 8 AL DIAiacute
We take part in the 7th Talking Numintec lsquoCompanies with valuesrsquo
We take part in the 1st ViaEmpresa debate lsquoAttitudes to face future challengesrsquo
We take part in the Sant Cugat Business Forum lsquoGrowing at times of crisisrsquo
We attend the 8th Conference IWEC in Stockholm
We attend the 30th
Meeting of the Economy Circle in Sitges lsquoWinning the futurersquo
We attend the 4th
Inmointer Meeting - Fiabci
We attend the Immoscopia Meeting - Colbulllegi API
We sponsor the 14
th Annual Dinner of the Real Estate Sector - Esade Alumni
We sponsor the presentation of the book lsquoWe are a nation of Europersquo by Rauumll Romeva
We sponsor the Orquestra Fusioacute of Sant Cugat
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
18 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t M a r k e t i n g P R
A m a t i s N e w s
They speak about us
They interview us Radio Television and national and international real estate portals
They publish our articles Local business and sector newspapers and blogs
We participate in round tables
Ciacuterculo Ecuestre ESADE Foment Treball ASODAME Radio4 UVIC
Over the years
our activity based on innovation commitment and a lot of work
sometimes puts us in the news
Local experts with international projection
ANNUAL ACTIVITY REPORT ndash 2014
Find us Contact us Follow us
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
17 | Page
A m a t M a r k e t i n g P R
S o c i e t y a n d A m a t
Prize to the best business trajectory from the Barcelona Chamber of Commerce
We are members of the Board of EADA FEMCAT and FIDEM
We collaborate with the Economy Circle
We belong to the Catalan Association of Family Businesses
We take part in the lsquoBcn Mentoring Programrsquo and we attend the 4th BizBarcelona Show
We take part in the lsquoSchool and Enterprise Programrsquo ndash FemCat
We take part in the lsquoReal estate Mastersrsquo ndash UB with Gonzalo Bernardos
We take part in the 5th Alqvimia Forum lsquojoy on female leadershiprsquo ndash Pimec
We take part in the television debate on lsquocontracting young womenrsquo with Josep Cuniacute - 8 AL DIAiacute
We take part in the 7th Talking Numintec lsquoCompanies with valuesrsquo
We take part in the 1st ViaEmpresa debate lsquoAttitudes to face future challengesrsquo
We take part in the Sant Cugat Business Forum lsquoGrowing at times of crisisrsquo
We attend the 8th Conference IWEC in Stockholm
We attend the 30th
Meeting of the Economy Circle in Sitges lsquoWinning the futurersquo
We attend the 4th
Inmointer Meeting - Fiabci
We attend the Immoscopia Meeting - Colbulllegi API
We sponsor the 14
th Annual Dinner of the Real Estate Sector - Esade Alumni
We sponsor the presentation of the book lsquoWe are a nation of Europersquo by Rauumll Romeva
We sponsor the Orquestra Fusioacute of Sant Cugat
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
18 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t M a r k e t i n g P R
A m a t i s N e w s
They speak about us
They interview us Radio Television and national and international real estate portals
They publish our articles Local business and sector newspapers and blogs
We participate in round tables
Ciacuterculo Ecuestre ESADE Foment Treball ASODAME Radio4 UVIC
Over the years
our activity based on innovation commitment and a lot of work
sometimes puts us in the news
Local experts with international projection
Patrimonial Commercial Consultant Taxation
Find us Contact us Follow us
18 | Page
Barcelona Sant Cugat amp Valldoreix Sant Just Desvern
wwwamatimmocat 934803400 infoamatimmocat
A m a t M a r k e t i n g P R
A m a t i s N e w s
They speak about us
They interview us Radio Television and national and international real estate portals
They publish our articles Local business and sector newspapers and blogs
We participate in round tables
Ciacuterculo Ecuestre ESADE Foment Treball ASODAME Radio4 UVIC
Over the years
our activity based on innovation commitment and a lot of work
sometimes puts us in the news
Local experts with international projection
Local experts with international projection