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2nd Annual Claw Down® Advertising / Sponsorship Package
Sept 19th, 2013 Ocean Point Marina
Contact: Cherie Scott
Member Services & Event Manager Boothbay Harbor Region Chamber of Commerce
192 Townsend Ave; PO Box 356 Boothbay Harbor, ME 04538
Phone: 207-633-2353, ext: 2000 Email: [email protected]
© 2013 Boothbay Harbor Region Chamber of Commerce
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TABLE OF CONTENTS
“Lowdown on the Claw Down®” ............................................................... 3
The Claw Down® Effect .............................................................................. 3
Awareness: ........................................................................................... 3
Mission Accomplished:........................................................................ 3
Presenting Blue Lobster Sponsor Level - $5,000 ..................................... 9
Clawed Lobster Sponsor Level - $2,500 ................................................. 10
Slipper Lobster Sponsor Level - $1,500................................................... 11
Reef Lobster Sponsor Level-$500 .......................................................... 12
Cull Lobster Sponsor Level - $250 ......................................................... 13
Bite Lobster Sponsor Level - $150 ........................................................... 13
Hot Deal Sponsor Level - $0 ................................................................... 13
Advertising / Sponsorship Agreement Form: ........................................ 14
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“Lowdown on the Claw Down®”
The First Annual Claw Down® Chef’s Lobster Bite competition was hosted by the Boothbay
Harbor Region Chamber of Commerce at the historic Opera House in Boothbay Harbor on
September 18th, 2012.
94.9 WHOM’s Classic Hits & Today’s Favorites on-air evening host Mike Rovin and Lynn Archer, winner on the Food Network show “Throwdown with Bobby Flay” were co-hosts.
Over 250 attendees enjoyed savory lobster bites from 17 local chefs and voted for the
People’s Choice Winner while sipping on Wines from Central Distributors and M.S. Walker.
Three industry renowned judges were faced with the hard task of selecting the Judges’ Choice
winner:
o Meredith Goad, Portland Press Herald food writer "Soup to Nuts" column o Dane Somers, Executive Director of the Maine Lobster Promotion Council o Kelly Patrick Farrin, 2010 -11, Maine Lobster Chef of the Year; Sous Chef, Primo's
restaurant, Rockland. The SOLD OUT event was a part of the Chamber’s 50th anniversary celebration in
conjunction with the Maine Lobster Promotion Council's Lobster Lover Celebration, in an
effort to promote buying and eating more Maine lobster to support the industry.
The Claw Down® Effect
Awareness: Did you know that In September 2012 it was cheaper to buy a lobster than a
pound of hamburger? Our lobstermen were hurting. Claw Down® heightened the awareness
of this crisis and the Chamber issued a call out to our regional restaurants and chefs to
participate in the First Annual Claw Down® Chef’s Lobster Bite Competition with one
requirement: all chefs must only use LOBSTER!!!
Mission Accomplished:
Economic Impact: Restaurant owners and chefs purchased approximately 200 pounds
of shucked lobster from local lobster wharfs to make their delectable lobster bites.
With close to 200 pounds of lobster purchased and 250 tickets sold, the total
regional economic impact on the lobster industry just for the Claw Down® event =
$33,750.
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2012 Claw Down® Winners & Participating Chefs
Three industry-renowned judges were faced with the hard task of selecting the Judges’ Choice winner, while attendees were asked to cast their votes for the People’s Choice
winner for Claw Down® Chef of the Year.
PEOPLE’S CHOICE JUDGES’ CHOICE Exec. Chef Fiona Dunlap Exec.Chef Micah Jones
The 2012 Chefs and the Competing Bites…
“I was lucky enough to be one of three judges for the more formal
competition. And, “judging” by the quality and creativity of entries we
sampled last night, I’d urge you to check out some of these restaurants
in the next week if you find yourself in the Boothbay Harbor area.”-
Meredith Goad, Soup to Nuts Column, Portland Press Herald
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The 2012 Chefs and the Competing Bites…
THE BOATHOUSE BISTRO & TAPAS BAR ~ Chef Karen Guerin Maine Lobster Spring roll with Watermelon Rice Vinegar Dipping Sauce BOOTHBAY LOBSTER WHARF ~ Chef “Rickey” Ricketts Taste of the Caribbean- Jamaican Jerk Lobster on Jamaican Pastry BROWN’S WHARF INN & RESTAURANT ~ Chef Micah Jones Polenta & Truffle Lobster Bite: Fresh lobster meat served over a sun-dried tomato and polenta cake, finished with lobster sauce and truffle oil. DAVIS ISLAND GRILL ~ Chefs John B. Smigielski &Mark McGuy Lobster and White Bean Chili FISHERMAN’S WHARF INN ~ Chef Stephen Richards Cold Smoked Maine Lobster Claw Crepe Cornet Stuffed with Chive Kissed Mascarpone, Lump Caviar, Toasted Pine Nut Brittle and Crunchy Pumpkin THE LOBSTER DOCK ~ Chef Mitch Weiss House Smoked and Garlic Infused Prime Rib Oscar Bite: Crostini topped with Asparagus, Lobster claw and crowned with a Fresh Tarragon, Shallot, Champagne Vinegar and Brandied Brie and Lobster Sauce. McSEAGULL’S RESTAURANT ~ Chefs Ralph C. Smith & Chef John Reed Maine Lobster Pesto Calzone THE WORLD IS MINE OYSTER ~ Chefs Ralph C. Smith & Jarrod Norcott Maine Lobster and Limóncello Martini NEWAGEN SEASIDE INN ~ Chef Fiona Dunlap Petite Corn Cake topped with native Corn Puree, Maine Lobster, butter sauce and candied tarragon. OLIVER’S AT COZY HARBOR ~ Chef Catherine Day Lobster Cake nested on a bed of roasted shitake mushrooms, drizzled with tarragon cream and garnished with frizzled leeks. PORTS OF ITALY ~ Chef Fabrizio Ventricini Mini Lobster Ravioli ~ Fresh succulent Maine Lobster, Ricotta Cheese, Prosecco-Aurora cream sauce with the slightest hint of tomato. ROBINSON’S WHARF &TUGS PUB ~ Chef Jason Chamnes Maine Lobster Fondue: A savory bubbling Downeast concoction of hand-picked lobster, butter, sherry, and shaved parmesan cheese.
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THE ROCKTIDE INN ~ Chef Phil Koskela Lobster Bite: Champagne Lobster: Freshest Maine Lobster sautéed in butter and Champagne with the slightest touch of heavy cream. THE THISTLE INN ~ Chef Mike Whitney Maine Lobster with Crispy Blueberry Cornbread and Blueberry Chipotle Syrup THE TUGBOAT INN ~ Chef Mike Ham Maine Poached Lobster Jicama Salad, Citrus Dressing, Chili Oil UNDER CURRACH TAVERN ~ Chefs Matt Hurley & Jay Bedirian Lobster Colcannon: Twice baked potato with lobster, sautéed leeks, Irish Cheese. WINDOWS ON THE HARBOR ~ Chef Roger Bintliff Lobster Pouch: Heirloom tomato roasted Lobster stock, sherry, garden herbs, cream, Chunks of Maine Lobster in a Maine potato and Goat Cheese pouch, baked in the lobster shell.
2nd Annual Claw Down® Chef’s “Lobster Bite” Competition
Hosted by Food Network Star Season 8 Runner Up
Celebrity Chef Michele Ragussis
September 19, 2013, 6:00 – 9:00 p.m. Ocean Point Marina Boatyard, East Boothbay, Maine
Tickets are $60 per person Limited to 400 tickets only!
Come by land or sea… Eat, stay and play!
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2nd Annual Claw Down® Chef’s “Lobster Bite” Competition
INDUSTRY RENOWNED JUDGES:
Lynn Archer: Chef/Owner -Brass Compass Café & Archer’s on the Pier and Winner on the Hit-Food Network Show: “Throwdown with Bobby Flay”
Chef Kerry Altiero: Maine 2012 Lobster Chef of the Year, Owner /Executive Chef - Café Miranda, Rockland, Maine
Sandy Oliver, Maine food historian, Bangor Daily News food columnist and author of “Maine Home Cooking.
SPONSORS: Presenting sponsors include the Boothbay Harbor Region Chamber of Commerce, Maine Magazine and the Brand Company, BDN Maine, Central Distributors, Boothbay Region Greenhouses, Ocean Point Marina along with the Maine Lobster Promotion Council, BIG 104FM Blueberry Broadcasting, Marshalls Tent and Event Rental, Tile Connection, Stone Cove Catering, US. Foods, The Hodgdon Island Inn, Topside Inn, Flagship Inn & Suites, The Inns at Greenleaf Lane, Greg Powers Agency, Ted Axelrod Photography, Harbor Embroidery, Channel 7- BRCTV, Bigelow Laboratory for Ocean Sciences, Lincoln Arts Festival, Martin Page, Country Coach Charters and NEMA Northeast Media Associates. Press Coverage and Advertising:
Maine Magazine & Maine Home + Design: half page ad in the September issue with event details
on Facebook pages for Maine Magazine, Maine Home + Design, Event Maine and Play Maine
plus email blast to over 3,000 online subscribers.
BDN MAINE: homepage half-page on-line banner ad from August 15th – September 19th on
bangordailynews.com with our ad showing at least 200,000 times, BDN App and Mobile Site
phone banner & iPad banner ads shown 20,000 times, four exclusive color print ads on Lifestyle
and Business sections of the Bangor Daily News with over 52,000 readers on Saturdays, August
24, 31 and September 7 & 14th
BIG 104FM: The Biggest Hits! 75, 60-second announcements on three Big signals Augusta-
Bangor-Down East from August 19th – September 2nd
Boothbay Register: Press releases – The Harbor Theatre: On-Screen ad Aug 17-Sept. 19
Boothbay Harbor Region Chamber of Commerce: Region Guide, website, blog, E-news, Executive Report, Facebook, Claw Down® Posters, Press Releases, You Tube: Channel 7
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The 2013 2nd Annual Claw Down Chefs…
“Claw Down® is a gourmet lobster lover’s dream event,” says Cherie Scott, Member Services
and Event Manager. “You get to meet all these talented chefs under one roof, eat all the
handcrafted lobster bites you can and enjoy the finest wine from Central Distributors …you
can literally feel a foodie buzz in the room!”
1. Boathouse Bistro & Tapas Bar, Chef & co-owner Karin Guerin, www.theboathousebistro.com 2. Boothbay Harbor Country Club, Executive Chef Geoff Cornell, www.boothbayharborcc.com 3. Boothbay Lobster Wharf, Chef Kosta Rigas, www.boothbaylobsterwharf.com 4. Brown’s Wharf, Chef Micah Jones, www.brownswharfinn.com 5. Eventide Specialties, Chef & co-owner Kim Martin, www.eventidespecialties.com 6. Fisherman’s Wharf Inn, Chef John Reed, www.fishermanshwarfinn.com 7. Kaler’s Restaurant, Chef & co-owner Sam Kaler, www.kalers.com 8. McSeagull’s Restaurant, Chef & co-owner Ralph Smith, www.mcseagullsonline.com 9. Newagen Seaside Inn, Chef Fiona Dunlap, www.newagenseasideinn.com 10. Oliver’s at Cozy Harbor Wharf, Chef Stacy McLellan, www.oliversrestaurant.com 11. Ports of Italy, Chef Fabrizio Ventricini, www.portsofitaly.com 12. Robinson’s Wharf & Tugs Pub, Chef Jason Chamness, www.robinsons-wharf.com 13. The Lobster Dock, Chef & co-owner Mitch Weiss, www.thelobsterdock.com 14. The Rocktide Inn & Restaurant, Chef Joe Pinkham, www.rocktideinn.com 15. The Thistle Inn, Chef Michael Whitney, www.thethistleinn.com 16. The World Is Mine Oyster, Chef Steve Richards, www.mineoyster.net 17. The World Is Mine Oyster – Sushi, Chef Harrison Maung, www.mineoyster.com 18. Tugboat Inn & Restaurant, Chef Mike Ham, www.tugboatinn.com 19. Windows on the Harbor, Chef Patrick Jones, www.boothbayharborinn.com
EAT, STAY, and PLAY after the Claw Down:
“What makes this event more than just a competition is that it provides attendees an opportunity to eat, stay and play in the region after the Claw Down. Various chamber members are posting “Hot Deals” with special pricing, promotions and lodging packages on the Chamber’s websites directly tied into Claw Down…it’s a win-win for all involved!”
~Boothbay Harbor Region Chamber of Commerce Executive Director Catherine Wygant Fossett
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2nd Annual Claw Down® Sponsorship Levels:
Presenting Blue Lobster Sponsor Level - $5,000 Print:
Maine Magazine & Maine Home + Design: half page event ad in the September issue with featuring your business logo as the presenting sponsor. [For those sponsors who sign up after the Maine Magazine deadline their logo will be featured in an ad for Claw Down in the 2014 Boothbay Harbor Region Chamber Visitor Guide with 100,000 copies and online.]
Bangor Daily News: four exclusive color print ads on Lifestyle and Business sections with over 52,000 readers on Saturdays August 24, 31 and September 7 & 14th featuring your business logo as the presenting sponsor
Your business logo as presenting sponsor on the official Claw Down® poster
Radio: BIG 104FM: The Biggest Hits! 25, 60-second announcements on three Big signals Augusta-
Bangor-Down East from August 19th – September 2nd featuring your business name Online/Social Media:
Annual Membership to the Boothbay Harbor Region Chamber. Please read membership information package to learn of all the great benefits.
BDN MAINE: homepage half-page on-line banner ad from August 15th – September 19th on bangordailynews.com with your logo as a presenting and a link to your website showing at least 200,000 times and an iPad banner ad with your logo shown 20,000 times
Access to BBHRCC Calendar of Events. Leverage our 65,000 visitors on our website by posting your events on our Calendar!
Online banner ad as the presenting sponsor in the Executive Report that goes out to 370 Chamber member businesses and over 600 people
Online banner ad as the presenting sponsor in the Visitor’s E-News that goes out to over 5,000 returning and potential visitors
Online banner ad on our website www.boothbayharbor.com as the presenting sponsor with link to your website for the entire month of September, 2013
Social Media with Facebook, Twitter & Pinterest featuring your business On Site advertising:
Company banner displayed at the venue
PR Coverage:
Your business featured as presenting sponsor in all news releases and promotional materials
Tickets: 10 Claw Down® tickets to this fun event!
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Clawed Lobster Sponsor Level - $2,500
Print: Maine Magazine & Maine Home + Design: half page event ad in the September issue with
featuring your business logo. [For those sponsors who sign up after the Maine Magazine deadline their logo will be featured in an ad for Claw Down in the 2014 Boothbay Harbor Region Chamber Visitor Guide with 100,000 copies and online.]
Bangor Daily News: two exclusive color print ads on Lifestyle and Business sections with over 52,000 readers on Saturdays August 24, 31 or September 7 featuring your business logo
Your business logo as sponsor on the official Claw Down® poster
Radio: BIG 104FM: The Biggest Hits! 25, 60-second announcements on three Big signals Augusta-
Bangor-Down East from August 19th – September 2nd featuring your business name
Online/Social Media: BDN MAINE: homepage half-page on-line banner ad from August 15th – September 19th
on bangordailynews.com with your logo and a link to your website showing at least 200,000 times
Online banner ad www.boothbayharbor.com as a sponsor with link to your website for two weeks prior to the event.
Online banner ad in the Executive Report that goes out to 370 Chamber member businesses and over 600 people
Online banner ad as sponsor in the Visitor’s E-News that goes out to over 5,000 returning and potential visitors
Social Media with Facebook, Twitter & Pinterest featuring your business
On Site advertising:
Company banner displayed at the venue
PR Coverage:
Your business featured as a sponsor in all news releases and promotional materials
Tickets: 6 Claw Down® tickets to this fun event!
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Slipper Lobster Sponsor Level - $1,500
Print: Maine Magazine & Maine Home + Design: half page event ad in the September issue with
featuring your business logo. [For those sponsors who sign up after the Maine Magazine deadline their logo will be featured in an ad for Claw Down in the 2014 Boothbay Harbor Region Chamber Visitor Guide with 100,000 copies and online.]
Bangor Daily News: one exclusive color print ad on Lifestyle and Business sections with over 52,000 readers on Saturdays August 24, 31 or September 7 featuring your business logo
Your business logo as sponsor on the official Claw Down® poster
Radio: BIG 104FM: The Biggest Hits! 25, 60-second announcements on three Big signals Augusta-
Bangor-Down East from August 19th – September 2nd featuring your business name
Online/Social Media: BDN MAINE: homepage half-page on-line banner ad from August 15th – September 19th
on bangordailynews.com with your logo and a link to your website showing at least 200,000 times
Online banner ad www.boothbayharbor.com as a sponsor with link to your website for two weeks prior to the event.
Online banner ad in the Executive Report that goes out to 370 Chamber member businesses and over 600 people
Online banner ad as sponsor in the Visitor’s E-News that goes out to over 5,000 returning and potential visitors
Social Media with Facebook, Twitter & Pinterest featuring your business
On Site advertising:
Company banner displayed at the venue
PR Coverage:
Your business featured as a sponsor in all news releases and promotional materials
Tickets: 4 Claw Down® tickets to this fun event!
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Reef Lobster Sponsor Level-$500 Print:
Your business logo as sponsor on the official Claw Down® poster
Radio: BIG 104FM: The Biggest Hits! 25, 60-second announcements on three Big signals Augusta-
Bangor-Down East from August 19th – September 2nd featuring your business name
Online/Social Media: BDN MAINE: homepage half-page on-line banner ad from August 15th – September 19th
on bangordailynews.com with your logo and a link to your website showing at least 200,000 times
Online banner ad in the Executive Report that goes out to 370 Chamber member businesses and over 600 people
Online banner ad as sponsor in the Visitor’s E-News that goes out to over 5,000 returning and potential visitors
Social Media with Facebook, Twitter & Pinterest featuring your business
On Site advertising:
Company banner displayed at the venue
PR Coverage:
Your business featured as a sponsor in all news releases and promotional materials
Tickets: 2 Claw Down® tickets to this fun event!
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Cull Lobster Sponsor Level - $250 Print:
Your business name as sponsor on the official Claw Down® poster
Online/Social Media: BDN MAINE: homepage half-page on-line banner ad from August 15th – September 19th
on bangordailynews.com with your name as a sponsor and a link to your website showing at least 200,000 times
Online banner ad as sponsor in the Visitor’s E-News that goes out to over 5,000 returning and potential visitors
Social Media with Facebook, Twitter & Pinterest featuring your business
PR Coverage:
Your business featured as a sponsor in all news releases and promotional materials
Bite Lobster Sponsor Level - $150 Online/Social Media:
BDN MAINE: homepage half-page on-line banner ad from August 15th – September 19th on bangordailynews.com with your name as a sponsor and a link to your website showing at least 200,000 times
PR Coverage:
Your business featured as a sponsor in all news releases and promotional materials
Hot Deal Sponsor Level - $0 Online/Social Media: Feature your “Hot Deal” on www.boothbayharbor.com as a sponsor with link to your website. Your “Hot Deal” can be any promotion including a lodging package, special retail promotion, discount or whatever you think will entice someone to come to your business. On Site advertising:
All “Hot Deals” will be displayed at the venue
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2nd Annual Claw Down®
Advertising / Sponsorship Agreement Form:
DEADLINE to sign up: Thursday, Aug 1 for Maine Magazine
For all other advertising the DEADLINE is: Friday, August 22nd (please note some
advertising may have already started so you will be included as you sign on.)
Sponsor name: _____________________________________________________________________________________________________
Address: ______________________________________________________________________________________________________________
Contact name: ______________________________________________________________________________________________________
Phone: ________________________________________________________________
E-mail: ________________________________________________________________
Signed: _______________________________________________________________
Date: __________________________________________________________________
___ Yes, we will sponsor the 2nd Claw Down®.
Please check the appropriate level of sponsorship. ___ Presenting Blue Lobster Level - $5,000 ___ Clawed Lobster Sponsor Level - $2,500
___ Slipper Lobster Sponsor Level - $1,500
___ Reef Lobster Sponsor Level - $500
___ Cull Lobster Sponsor Level - $250
___ Bite Lobster Sponsor Level - $150 ___ Hot Deal Sponsor Level - $0
Please supply your logo to the Chamber Office via e-mail to: [email protected], or mail it to the address below. ___ Check enclosed for $ ______________________ ___ Please bill us for $ ________________________
Please make checks payable to Boothbay Harbor Region Chamber of Commerce
P.O. Box 356, Boothbay Harbor, ME 04538 ◊ 207.633.2353
