La 2e vie des déchets électriques

2009Annual report

A second life for electrical waste

2009

Summary

16 478 997

3 04365 547

987

An overview of 2009 p. 4

Our prioritiesPollution control p. 6

Raw material recovery p. 8

Promoting integration and re-employment p. 10

How does the WEEE sector operate?The example of Mantes-la-Jolie p. 12

Interview with the vice-president of Camy p. 13

The WEEE journey in four stages p. 14

Our commitments p. 18

A more efficient WEEE sector p. 20

Active participation in sustainable development p. 24

Changing practice p. 26

citizens serviced through

tonnes of waste electricaland electronic equipment collected

distributor collection points

16,2 %market share

21,5 millionsturnover in Euros

1 032member producers

waste collection sites

9 EcologicEcologic 2009

3

Screens

16 390 tonnes CFA

11 728 tonnes LDA

19 641 tonnes SDA

17 787 tonnes

Distribution of Ecologic treatment centres

987 local authority collection points

� 22 départements with a significant Ecologic presence

� 18 départements with some Ecologic presence

� CFA

� LDA

� SCREENS

� SDA

Tonnage collectedby waste streamx

Key dates

1st april : Local authority operators Extranet 100% operational

30th august : 100,000 tonnes collected by Ecologic

29th september : launch of ‘Court Circuit’ [Short Circuit] offer aimed at WEEE pros

19th november : AFAQ renews Ecologic’s ISO 9001 and 14001 certification

23rd december : Ecologic receives further government approval for a periodof 5 years (to 31st décember 2014).

“More than a simple regulatory partnership

Ecologic’s remit is not confined to

regulatory obligations. Our teams

align themselves with our member

producers as true partners in WEEE

pollution control yet also in sustainable

development. Throughout the year,

we work alongside them, listening,

advising, informing them of

environmental developments and any

changes in their sector of activity.

Our InfoLogic newsletter serves

precisely this purpose, tackling

environment-related subjects and

bringing us all closer together…

Romain Fournier,

Development Manager

“Objectives met and surpassed2009 is a significant year for Ecologic. We have arrived at a state ofmaturity whereby our mechanisms and processes for optimising andtracking transport flows and treatment flows are now integrated, aswell as being recognised by our partners as both efficient and rigorous.2009 is also a year where we have performed well: Tonnages collectedhave increased 38% on 2008, representing 5.75kg of waste perinhabitant. 224 local authority collection points have joined our networkand recovery rates consistently exceed the targets set out underEuropean directives. Finally, our renewed government approval,granted on 23rd December, recognises that we are meeting our obligations as well as our commitment to service quality and the professionalism of our teams. Ecologic remains the most attuned as well as the lowest-cost partner in the market. Those who havejoined us have chosen well!We are equally still committed – in fact more than ever – to progressin this sectorand proud to be contributing for five more years to come.

René-Louis Perrier, Président

By the end of 2009 and in terms of itsassignments in the public interest,Ecologic had honoured the entirety ofits commitments as specified underthe first agreement period. To satisfythe ambitious objectives defined by allparticipants in the sector, Ecologichas developed in no time at all a real

expertise in the areas of waste and WEEE,including heightened control of processing via insitu characterization, analysis of samples collected,development of software systems, active participation in pan-European work within the context of the WEEE Forum etc. This acquiredexpertise means that Ecologic has complete command of its area of activity and is able to support the innovations required to face any challenges presented in the new approval period.

Bertrand Reygner, R & D Director

”

””

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“Take control then innovate

“Extranet frenzyIn 2009, Ecologic entrusted its treatment partners with the recovery and

pollution control of more than 65,000 tonnes of waste. To ensure accurate

monitoring of the various treatment stages and to facilitate information

exchange, we implemented in 2009 a new reporting system for local

authorities and treatment partners. This efficient and reliable extranet has

become an indispensable tool for all our partners, highly acclaimed by 88%

of users.Bruno Rivet, Director of Operations

“The year of 2.0During this year, we had wanted to set up a web-site that was true to ourimage: working closely with our partners, committed to improving the WEEEsector, proactive as well as reactive, and so on…In 2009, everything required to make this the premier web portal for WEEEinformation was put in place. In short, a broadcasting device for all our communications raising awareness amongst the various players in the sector(from producers to consumers), as well a space for personalised and interactiveexchange. www.ecologic-france.com has a fine future ahead of it!

Romuald Ribault, Director of Marketing

Responsible, on behalf ofproducers, for the pollution control and recovery of WEEE,Ecologic relies on selected partners for their experienceand savoir-faire.Each year, we audit 90% of ourwaste processors to ensure thatevery operation is carried outin exemplary fashion. In 2009,we took this a step further in re-evaluating all contracts(expiring at year end) with ourtreatment partners. Our aimwas to devise a new brief thatwould improve on our existingprocesses thus securing

the best tariffs, courtesy of feedbackfrom along the entire WEEE sector chain.Thanks to this continuous improvementapproach, we have been able tostrengthen our links with all treatmentpartners.

Michel Hardy,Director of Quality, Environment

and Partner Relations

An overview of 2009

Ecologic 2009

””

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“The best possibleservice… at thebestpossible price

When an electrical or electronic appliance reaches end-of-life, the producer is obliged to arrange its collection, processing andpollution control. In 2005, so as to coordinate these varied operations, the authorities approved four take-back systemscharged with bringing stability, efficiency and reliability to the sector. Ecologic is one of them. In 2009, more than 1,000 membersentrusted us with the processing of more than 223,000 tonnes of electrical appliances • • •

Our priority

6

Pollutioncontrol

Ecologic 2009

An end to pollutantsSince 1st July 2006, equipment containing certain substancesknown to be harmful to human health and the environment has been banned within the European Union (lead, cadmium,mercury, hexavalent chromium as well as two groups of bromi-nated flame retarders, PBB et PBDE). The effects of this ban willbecome more apparent within the waste processing sector inyears to come as these items of equipment reach end-of-life.

14 39014,390 tonnes of pollutants extractedin 2009 by Ecologic’s treatment partners

An old refrigerator, untreated,emits as much greenhousegas as a car that has covered12,500 miles.The guilty party: CFCs (chlorofluorocarbonsbetter known as freons), directly responsiblefor the destruction of the ozone layer.Forbidden in manufacturing since 1995 andoutlawed on the market since 2000, in 2002it became mandatory to recall and destroyany products containing CFCs.

The cathode ray tube from atelevision in landfill can pollute10m3 of soil over 1000 years.The guilty party: lead (up to 2kg perscreen), a natural neurotoxin which ifnot extracted and treated, can find itsway into the atmosphere, into water, theearth and the food chain.Can cause serious illness.

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Since the birth of the WEEE sector, Ecologichas, on behalf of it member producers, organisedthe transportation, sorting, dismantling, pollution controland recycling of electrical and electronic appliancesarriving at end-of-life. These appliances are made up of raw re-usable materials (plastics, glass, metals),sometimes mixed with toxic substances (such asrefrigerant fluids, PCBs1, cadmium, mercury, lead, etc.),which although only present in small quantities, can havean irreversible impact on human health and our planet.

The general implementation of WEEE sorting means that we can avoid releasing these pollutants intothe environment and in line with Ecologic’s broader aims,prevent pollution of the soil, water and the atmosphere.In 2009, Ecologic called on the expertise of morethan 180 specialist treatment partners working inmanual/mechanical deconstruction, the extraction oftoxic substances and material recovery, all with a view toprocessing waste under the best possible conditions. Ourteams also engage with local authorities to support theopening of new collection points, informing thepublic of their duty to protect others and the environmentwhen separating and sorting their waste appliances.

New undertakings appended tothe approval indicate that from 2010 additional requirements

in the areas of monitoring and processing of pollutantswill further minimise the environmental impact of the mostharmful components. Thanks to the principles of eco-design widely promotedby Ecologic, some are destined to disappear completely.With more than 400 million electrical and electronic2

appliances placed on the French market every year,expectations of the WEEE sectorin terms of pollution control are today very high.

1 Polychlorobiphenyls: dielectric oil formerly presenein certain electrical equipmens

2 22009 figures

RecoveryIn 2009, Ecologic recovered the material from more than80% of WEEEcollected by weigh, meeting the targetsimposed by the authorities. Given a second life, this ageingequipment is no longer considered as waste but as aresource! It is precisely this notion that fits with Ecologic’sunderstanding of what ‘recovery’ means. For three yearsnow, our teams have worked to improve the recoveryrate of appliances collected selectively • • •

Our priority

of raw materials

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Ecologic 2009

Material recovery today amounts to a genuine newsource of raw materials. For (decontaminated) glass ormetals, the original product quality is all but recovered:steel is sent to a steel mill for re-use in other manufacturingchannels, copper is re-smelted and incorporated into newcircuit boards, glass is recycled, etc. If the raw materialrecovered is of insufficient quality - either because thematerials are too homogenised or because they are simplynot readily recyclable – the issue becomes one of identifyingor creating new uses for it. In 2009, Ecologic took part ina WEEE forum working group with the remit of sharinginformation and enumerating all the practices deployed bythe various actors in Europe. The trajectory of each fractionof waste was identified, new dismantling methods highlightedand innovative solutions in waste recovery (notably for glassfrom cathode ray tubes) shared.

Beyond material recovery, Ecologic is alsoreviewing certain types of waste for recoveryof their energy values. During combustion, waste

releases energy in the form of heat that can be utilisedin the production of electricity or to feed into collectiveheating systems.In 2009, the energy from more than 4,300 tonnes of wastewas recovered in this way. Ecologic is thus playing itspart in the preservation of our planet’s natural resourcesand the protection of the environment. At each stage inprocessing, the objective is to reduce all forms ofwastage to the maximum degree.

R&D Projects jointly funded by EcologicADEME Projects:

• Recovery of mixed plastic material fromWEEE processing (automatic infrared sorting): 2009-2012.• Procedure for recycling precious metals using“green chemistry” 2008-2011.• Recovery of copper waste for use in the manufacture ofconductor wire and in the resolution of problems surroundingthe refinement of copper waste: 2008-2010.

OCAD3E* Projects:

• “Measuring Pollution Control” – project to devisescientific measuring tools to evaluate the efficiency of operationscarried out by our treatment partners.

*Coordinator Organisation authorised for WEEE, a joint venture of 4 take-back systems approved for the WEEE sector

51 72151 721 tonnes of recycled material

4 3634 363 tonnes of material whose energetic value recovered

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Plastics 12,20%

Material recycling:

Non-ferrous metals10,38%

Iron 47,64%

Glass 13,05%

Other (pollutants andcommon waste)16,73%

Where possible, re-use of electrical appliances is a bettersolution for WEEE, preferable to pollution control and wasterecovery. European Directive 2002/96/CE, adapted underFrench law in 2005, defines this hierarchy of processing. For Ecologic, it’s a question of avoiding wastage and promotingthe social economy, which has been historically active inthis sector • • •

Our priority

integration and re-employment Promoting

10

Ecologic 2009

When a consumer parts with an electrical or electronicappliance and places it in the WEEE treatment chain, thewaste processors are not necessarily receiving a defectivedevice. There are two scenarios – the item can be recon-ditioned or become a source of components for the repairof another appliance. In both cases, the original applianceregains a useful purpose providing new consumers withthe opportunity to obtain a functioningdevice.

Ecologic encourages local initiatives which contributenot only to the development of the WEEE sector but whichare also signed up to the cause of environmental andsocial responsibility. Social enterprises are strongly supportedby Ecologic. For nearly twenty years, they have recovered,repaired and re-sold these appliances by offering them asecond life and have become players in their own rightwithin the WEEE sector. They also specialise in logisticsas well as the dismantling and pollution control of certainwaste streams. At the same time, they allow thousandsof people on (re-)integration programmes to acquirequalifications and structured professional experience, helping them to gain a stable long-term job afterwards.In 2009, Ecologic called on around 30 social enterprisebusinesses!

Ecologic equally encourages drop-off/collectionat recycling sites to avoid the situation whereby items

still in good working order deteriorate whilst at wastedisposal sites or consolidation centres. The citizen-consumeris invited to take action individually by reporting theirold appliances directly to these specialist organisations.Ecologic also supports local authorities who seek topromote material re-use and waste prevention in theirmarketing communications.

Focus on social enterpriseEcologic forges partnerships with social enterprises locally,enabling them to take less damaged items directly from collection points with a view to re-use and re-sale. Envie etEmmaüs, as well as smaller players such as Aptima and Boîte à Papiers, return tens of thousands appliances to workingorder every year.

3030 Ecologic social enterprise treatment partners

20 %20% of material from all waste streamsentrusted to them (Ecologic is committed to reserving a minimum of 10% of waste volumes for social enterprises)

180180 is the total number of paid stafffrom integration programmes, employedby these treatment partners

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Howdoes the sector operate?

The processing of WEEE in the metropolitan area of Mantes-en-Yvelines has been managed

by Ecologic since the establishment of the sector in 2007. The operation is carried out and

overseen by the waste treatment operator, Veolia, which at the request of the local authority

has passed on some of its expertise to the social enterprise, Aptima. Every step in the

processing is professionally assured and meets all the requirements specified in the Ecologic

brief… along with two additional strands: solidarity and waste

The Mantes-la-Jolie ex

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Ecologic 2009

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How is WEEE collection organisedin the Mantes-en-Yvelines area?

After the creation of the WEEE sector, we

quickly started to approach inhabitants,

informing them of new collection options

(particularly 1 for 1) but above all helping

them to expand their sorting activities.

From 2007, the metropolitan area of

Mantes-en-Yvelines (CAMY) implemented a

system of selective collection coupled with

the movement of bulk waste once a month.

It’s simple, practical and allows us to

gently initiate a public awareness campaign

without pressurising our citizen-consumers

who just want to get rid of their old appliances.

This system allows us to concretely address

one of the big WEEE sector problematics,

namely improvement of the collection

process.

Exactly how has this collection system become so efficient?

Kerbside collection enables us to collect

even more WEEE whilst diverting a not

insignificant amount of smaller appliances

from the standard household waste circuit,

and reducing the amount of WEEE going

to landfill. From 2008 to 2009, the tonnage

collected rose by 14.63%!

This says to us that the increase in collection

points is having the desired effect. We need

to continue moving in this direction and in

2011, we will open a second waste recovery

site. Citizen-consumers also have all the

usual mechanisms available to them,

including the sorting tubs at Leroy Merlin

devised in partnership with Ecologic and our

Aptiprix waste recovery centre. The choice

is theirs!

What are the precise objectivesof Aptiprix?

Managed by the social enterprise, Aptima,

Aptiprix re-sells at low cost all items still in

working order (graciously deposited by local

residents or issuing from the waste disposal

site also managed by Aptima) Let’s not forget

our guiding principle which has always

been protection of the environment: each

and every one of us must do their bit to

reduce waste and ensure that ageing

equipment is given another chance, whatever

category of waste it falls under. With our

recovery centre, we are developing a

solidarity model at a local level and promoting

re-use which, in the context of WEEE

operations, remains our No. 1 priority!

The multiplication of collection points has proved a great success.“ ”Interview with Philippe Geslan, Vice-President of the metropolitan area of Mantes-en-Yvelines, representative on sustainable development and Mayor of Méricourt.

xample

• 12 communes : Mantes-la-Jolie, Mantes-la-Ville,

Magnanville, Buchelay, Drocourt, Follainville-Dennemont,

Guerville, Méricourt, Mousseaux-sur-Seine, Porcheville,

Rolleboise, Rosny-sur-Seine

• 83 500 inhabitants

• 1 waste disposal site open to the public

• 1 kerbside collection programme

• 1 waste recovery centre(as part of a community integration project)

• 1 WEEE processing centre including one line for pollution control of screens

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The WEEE journey in four stages

Ecologic 2009

Collection1.

Christophe DepontDirector, Aptima

The processing of WEEE and its ultimate recovery

presupposes flawless organisation throughout the

WEEE chain. The diversity of its participants,

the complexity of the regulatory framework and

processing and pollution control standards all

require working methods that are both synchronized

and reliable. For a company such as ours, the

commitment we bring is already sizeable but as

with all of Ecologic’s treatment partners, our

response to the requirements of the sector is

comprehensive. Our versatility (WEEE, waste

disposal centre management, maintenance of

green spaces, recycling centres, etc.) enables

staff on integration programmes to be deployed

according to deliveries and the tonnage that

needs processing, which gives us great flexibility.

In recent times, the range of WEEE collection solutions

on offer has allowed for a considerable increase in

tonnage collected as well access to a wider cross-section

of the public. For those wishing to bring their old

appliances for treatment, five options are available

today:

1 for 1: for each equivalent new appliance, purchased,

the retail chains will take back one item of old

equipment.

The collection unit at Leroy Merlin: sited at the

entrance of the Mantes-Buchelay store, this tub

enables clients to drop off any small-scale used

electrical device. In 2009, this Ecologic initiative led

to the collection of 336 tonnes of WEEE (as against

248 tonnes in 2008) in Leroy Merlin stores in France,

simultaneously raising consumer awareness.

Drop-off at waste disposal site: Accessible to

83,500 inhabitants of the metropolitan area, the waste

disposal site accepted 156 tonnes of WEEE in 2009

(136 tonnes in 2008). Each year, it receives more than

50,000 visitors.

Monthly kerbside collection (89 tonnes collected;64 tonnes in 2008): each month, during bulk item

collection, a second lorry picks up the WEEE and

takes it to Aptima, the waste treatment operator.

Drop-off at the recycling centre: 88 tonnes of items

of mixed categories deposited in 2009.

* This partnership was replicated at the Castorama and Bricodépôt chains.

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WEEE consolidated at the waste disposal centre is

transported according to waste stream (SDA, CFA,

LDA, screens) then carefully weighed (using scales

approved for mining/weights and measures by French

government technical services) They are stockpiled

(or “consolidated”) on site, then redirected to specialist

operators: SDA to Véolia-Triade (Gonesse), CFA to

Bruyères-sur-Oise Ets Corepa and LDA to Bartin

Recycling Group (Evreux). Screens are dismantled

on site for first-phase pollution control by a team of

four (deployed according to need) on a professional

reintegration scheme.

Ecologic 2009

Jean-Yves DutriezDirector of operations, Aptima

Each person working here on integration

programmes brings their own individual set

of circumstances. On arrival at Aptima, they

are given a temporary contract. We then

train them up, give them advice and support,

in so doing creating with them the conditions

for their return to stable employment. WEEE

processing constitutes an important source of

work that gives people the chance to attain a

qualification as well as fulfil a recognised and

useful function of which they can be proud.

Approximately 1,2 tonnesThis is the minimum weight for Aptima to trigger a collectionrequest for one of the four waste streams. In 2009,the CAMY consolidation centre authorised transportation ofWEEE by semi-trailer, enabling loads to be optimised therebylimiting traffic as well as reducing greenhouse gas emissions.

Sorting and storing2.

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Screens are dismantled by hand at Aptima.

In the space of twenty minutes, five

fractions can be isolated from an appliance:

cables, deflector, plastics, metals, circuit

boards and CRT. Each fraction is passed to

another operator specialising in the recycling

of those particular components or, a further

phase of material separation is undertaken

(copper from circuit boards, plastics and

metal cables, extraction of luminescent

powders, separation of glass from lead and

barium etc.)

Ecologic 2009

7 is the number of specialist processors deployed in the collection,

treatment, pollution control and recovery of WEEE collected

across the whole of the Mantes-en-Yvelines territory.

All specialist operators working with

SDAs, CFAs, and LDAs follow the same model:

separating out of component parts, milling of

carcasses then specific pollution control activities,

i.e. fluid extraction for CFAs, circuit board

extraction for LDAs.

Dismantling and pollution control

3.

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Metals, plastics, electrical components, and other

reusable materials re-enter the manufacturing

circuit to start their second life.

All appliances in working order are re-sold

via the Aptiprix recycling centre.

Also run by Aptima, there are just three

such centres in Île-de-France.

In 2009 they enabled 11,000 people

to obtain second-hand appliances

at very low prices as well as furniture,

clothes etc.

Ecologic 2009

336 is the WEEE tonnage collected

in 2009 (via kerbside collection or

waste disposal site). Information

and public awareness campaigns

in the area mean that this figure

could easily double in 2010.

Jean-Lou BarréAptiprix Technician

We recover the old amps, televisions, fridges etc.

left as bulk waste or at the tip. We renovate them,

test them and those that still have potential for use

go out for re-sale. Bringing these abandoned items

back to life means that we can supply them to

families that need them. And that’s fantastic in

itself. All these items get used again and the whole

thing comes full circle.

Re-sale4.bisValuation

4.

COMMITMOUR

Ecologic 2009

A more efficientWEEE sector p.20

No action, no efficiency! Ecologic and

its very modus operandi were founded

on this premise. Each year, nearly two

hundred audits are carried out in the

field with the express aim of monitoring

the efficiency of WEEE treatment

operations. We can verify the accuracy

of declarations by WEEE processors,

track the progress of consignments

and invite each treatment partner to

sign up to a process of continuous

improvement • • •

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1.

MENTSActive participationin sustainabledevelopment p.24

Which company operating today

would not want to reduce the impact

of their activities on the environment?

As a specialist in the WEEE sector

and an entity committed to the

conservation of our planet’s resources,

Ecologic informs and raises awareness

amongst its partners. We also work

hard to limit greenhouse gas emissions

from WEEE transportation and year

after year, work hand-in-hand with

social enterprise companies • • •

Changing practice p.26

Sorting is the crucial stage at which

WEEE processing and pollution control

is undertaken. Without the involvement

of the general public, it would be

impossible today to recycle anywhere

near as much old electrical equipment

as we do.

Each year, Ecologic implements

new programmes highlighting

to the consumer the importance of

their role and explaining how the

WEEE sector works.

At the same time, we are very much

involved in working groups whose

aim is to promote and champion

eco-design • • •

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2.3..

Ecologic 2009

In 2009, Ecologic initiated a new

consultation programme with all its

treatment partners for the period

2010-2012. This gave us the opportunity

to formulate a new brief integrating

the new regulatory requirements from

the forthcoming approval period with

the specific requirements of Ecologic.

In December 2009, the first approval period

for WEEE take-back systems came to an

end and with it, the commercial contracts

binding Ecologic and its treatment partners.

With an eye to the next approval period and

ever more adapted waste treatment solutions,

Ecologic looked to its system of annual

audits. This was set up in 2007 to identify

potential domains for improvement and to

assess our partners’ capacity to respond to

growing regulatory demands in the sector

(notably new collection rates and levels of

pollution control).

Each avenue of enquiry amounted to

a transparent review of the our organisation

and its principles in the light of improved

logistical coherence: Is it possible to

improve waste transfer whilst reducing

mileage and how should we go about it?

Would the organisation as a whole benefit

from a re-distribution of the territory? Which

of the systems implemented by our treat-

ment partners recover the most screens or

extract the most pollutants? How do we

optimize costs?

Over the course of several months,

Ecologic re-fashioned its partnership with

each waste-processing entity, building on

existing trust and cooperation but also

focussing on costs. This approach has

enabled Ecologic to surround itself with the

most accomplished players in the sector,

whilst obtaining the best services at the

best price.

This blueprint for continuous improvement

also provides an opportunity for businesses

to discover the benefits of quality

management systems. With a heightened

involvement in and responsibility for the

environmental issues that govern the sector,

they are playing a part - with Ecologic – in

the growing collective movement to save

our planet.

Consultation 2009 Surrounded by the most accomplishedtreatment partners

95

Ecologic 2009

95 process audits

4848 sampling audits

4343 characterization audits

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A more efficient WEEE sector1.

The WEEE sector relies on the knowledge

and know-how of several participants.

Committed as they are, one of Ecologic’s

objectives is to ensure that declarations

regarding tonnage collected, levels of pollution

control and waste recovery etc. are all

consistent with reality and WEEE regulations.

Since its founding, Ecologic has carried out

annual audits* of our partners, whether they

specialize in logistics and collection or

dismantling and recycling. These audits

allow us to monitor each step in the

processing chain and to assure traceability

in the waste streams collected.

The result is that 100% of Ecologic’s treatment

partners are rigorous in their approach and

reliably so. Aside from Ecologic’s own internal

procedures, these assessments also relate

to environmental regulation, implementation

tools, health and safety at work.

* carried out by an independent organisation

Ecologic 2009

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Continuous improvement

100 % of waste processors audited

Thanks to our partnership with Ecologic, traceability and recovery of our waste electrical

equipment is entirely taken care of. The extranet has hugely streamlined our exchanges

with regard to collection requests yet we also draw on their advisory capacity, making

direct calls to our contacts within Ecologic. Based on trust and responsiveness, the

partnership has enabled us to make real progress with our recovery rates. For local

authorities, capturing greater amounts of WEEE is a major issue! This year, we have

collaborated on a feasibility study into the implementation of a daily collection that would

help reduce deterioration of material. Ecologic's role as a facilitator (in terms of relations

with waste processors) on the ground is highly valued.

>> The Pays voironnais:34 communes, 92 000 inhabitants, 8 collection points, 678 tonnes de WEEE collected in 2009.

The processing of complex waste suchas WEEE is not something that can be improvised

Jean-Marc BouzonDirector of Collection and RecyclingServices for Pays voironnais

Ecologic 2009

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‘SDA yellowbin collection’projectAs a means of increasing

the level of SDA collected,

Ecologic has piloted a study

to determine the feasibility

of a yellow bin collection at

the same time as the collection

of other recyclables.

(OCAD3E study, 2007-2009.)

Further studies on the

same subject are due to be

launched in the near future.

Ever since it came into existence,

Ecologic has been driven by a long-term

ambition to improve WEEE management

and foster progress across the entire

sector. In 2009, Ecologic teams

devised a brand new solution for those

working in the WEEE industry.

Its aims: to help manufacturers

of professional equipment to organise

and finance the processing of their

end-of-life appliances and help

stakeholders (businesses, associations,

local authorities) to dispose of their

equipment with minimum cost. Since

September 2009, Ecologic has

offered a free subscription to our

‘Court-circuit’ [Short Circuit] service.

This innovative service allows any

WEEE professional to complete an

on-line form requesting a collection of

waste material regardless of make

or brand. Ecologic transmits these

requests directly on to the appropriate

producer who then chooses whether

to take care of collection, processing

and pollution control of the obsolete

appliance themselves or to entrust

those tasks to Ecologic. Using

‘Court-circuit’, manufacturers can fulfil

their obligations whilst sharing the

costs associated with processing

disused appliances. Life is made easier

for other stakeholders in the WEEE

sector and Ecologic once again

demonstrates its commitment to the

social, environmental and economic

spheres, as a true agent for sustainable

development.

* category 3: software applications,

IT infrastructure and telecommunications equipment

Improving WEEE CollectionA made-to-measure solutionfor those in the WEEE industry

Since 2008, Ecologic has conducted audits of

pollution control, characterization and recovery rates

at its own sites. In 2009, we analysed 587 tonnes

of WEEE* enabling Ecologic to attest to the conformity

of our treatment partner declarations and to verify

with precision their recovery, recycling and disposal

rates. Through this, we are able to acquire vital

experience on the ground, make lasting improvements

at each stage of WEEE processing and disseminating

genuine expertise amongst our partners (producers,

collection points, waste processors etc.) Ecologic

also undertakes sampling audits, identifying types of

material for each waste stream according to categories

defined by the European Directive. This type of

exercise also presents an opportunity to visually

assess anomalies in WEEE collection, such as a low

level of smaller SDA in the sorting bins. We are then

able to adjust our approach with a view to increasing

small SDA collection.

* data captured at a group of sites processing 83% of the waste

passed to Ecologic in 2009

Ecologic audits 587 tonnes ofWEEE checked

• In terms of monitoring and checking, Ecologic

ensures that regulations are applied throughout the sector,

particularly with respect to equipment that requires an

accelerated pollution control process, such as cooling

and freezing appliances or screens. In defining the brief

which specifies the restrictions on WEEE processing and

in ensuring their proper application, the take-back systems

have made a very real contribution to the quality of pollution

control and waste recovery, where historically there was

no official channel. With Ecologic improving the quality of

activities within the recycling profession, FEDEREC [French

Recycling Federation] can but pay tribute to such progress.

• Indeed, FEDEREC is very much attached to the notion

of ‘biodiversity’ amongst participants in the WEEE sector

and favours the co-existence of several take-back systems

as opposed to a monopoly.

At least two good reasons whyFEDEREC supports Ecologic’s presence at the heart of the WEEE sector.

Olivier FrançoisDirector of FEDERECand President of FEDEREC Nord-Picardie

A more efficient WEEE sector1.

23

Ecologic 2009

To centralise and automate all information

exchanges relating to the collection and

processing of waste, in 2009 Ecologic

introduced a customised tracking and reporting

tool. Accessible from any computer terminal,

it means that local authorities and waste

services can enter their WEEE collection

requests (generally carried out within 48 hours)

and that the various waste processors can

transmit information on amounts collected,

processed and recovered.

Thanks to this simple and efficient application,

Ecologic is able to ensure consignment

tracking and directly coordinate operations.

Procedures have been simplified (intermediary

removed) and data exchange made secure.

For Bruno Rivet, the arrival of the Ecologic

Extranet for local authorities and waste

processors is the event of 2009. "This

resource is quite simply indispensable in

enabling those working in the field to meet

their objectives.”

Extranet The reference tool of choice fortracking, reporting and traceability

99 % of local authorities are

satisfied with the quality of Ecologic’s work

with their waste

100 % appreciate the ease with which

they can contact their Ecologic advisor

77 % consider collection lead times

to be entirely satisfactory

88 % of Extranet users consider it

to be user-friendly

Source: survey carried out by Aviva on behalf of Ecologic inAutumn 2009, based on responses from 100 local authorities.

With producers in mind, we developed a specific resource to enable them to declare

the material placed on the market every six months and to complete their statutory

declarations on line.

In addition to checking all this information (for regularity, anomalies etc.) to assure

consistency of volumes captured, Ecologic teams support producers in all their

environmental endeavours, whether WEEE-specific or not. The fundaments of this

partnership is trust and attentiveness.

Producers also havetheir own Extranet!

InfoLogic n°10

Oct

obre

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s prod

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sur le m

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rançai

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iles et

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énagers et

profess

ionnels

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pour la co

llecte

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que

soit le

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Nous vous p

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foLogic de fa

ire le

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• la nouvel

le organisa

tion ;

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bligations q

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> DIRECTIVE PILES ET ACCUMULA

TEURS

DE NOUVELLES OBLIG

ATIONS POUR

LES METTEURS SUR LE MARCHE FRANCAIS

Les documents e

t recommandatio

ns contenus d

ans ce document n

e revêtent p

as de ca

ractère sy

stématiq

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Although the WEEE sector is at the heart of our activities,

Ecologic, as a responsible organisation (on an economical and

social as well as environmental level), is constantly looking

to improve its partner relations. In June 2009, for example,

Ecologic teams created a new information system for producer

members, known as InfoLogic. Each month, they are provided

with information considered to be relevant or useful on the

subject of WEEE and the electrical/electronic equipment

industry at large, as well as anything that might have a regulatory,

financial or fiscal impact on their business: the 2009 budget,

eco-design, Reach, Grenelle 1, the directive on batteries and

accumulators, etc. InfoLogic positions Ecologic as both a

partner and an advisor at the service of its members.

InfoLogic

Beyond the WEEEsector…

Ecologic 2009

InfoLogic n°15

mar

s 2010

1

Le Règlement communautaire REACH qui est entré en vigueur le 1er juin 2007 a

pour objectif principal d’assurer un niveau élevé de protection de la santé et de

l’environnement tout en améliorant l’innovation et la compétitivité des entreprises

de l’Union européenne dans le domaine des produits chimiques.

Avec REACH, la responsabilité de la gestion des risques posés par les substances

chimiques relève d’abord des personnes qui fabriquent, importent, commercialisent

ou utilisent ces substances dans le cadre de leurs activités professionnelles.

La mise en œuvre de ce règlement nécessite un suivi régulier de la part

des entreprises concernées.

Nous vous proposons de faire le point des dernières évolutions du dossier.

> REACH : QUOI DE NEUF POUR LES IMPORTATEURS

D’ARTICLES

Les documents et recommandations contenus dans ce document ne revêtent pas de caractère systématique et ne

constituent en aucun cas un avis juridique.

24

In order to limit greenhouse gas emissions

accruing from the transport of waste, Ecologic

has sought to optimize its logistics systems. Each

new contract signed with a treatment partner

under the framework of the consultation carried

out in 2009 improves the transfer of consignments

from one point to the next. This approach feeds

into the “carbon accounting” project, initiated by

Ecologic in 2008 which aims to balance, using a

specific measuring tool, all the mileage covered

between the consolidation centres and treatment

sites and the associated carbon emissions.

Coming into service in 2010, this new system

will enable improvements to be made to transport

arrangements with a view to reducing greenhouse

gas emissions.

InfoLogic n°17 Juin

2010

1

Après la publication de la loi Grenelle 1 N° 2009-967 du 3 août 2009 dite deprogrammation relative à la mise en œuvre du Grenelle de l’environnement enaoût dernier, c’est maintenant au tour du projet de loi grenelle 2 d’être examinépar le Parlement.Point important, l’urgence est déclarée sur le projet de loi Grenelle 2 ce qui signifiequ’il n’y aura qu’une seule lecture du texte par chacune des deux chambres.

Le Projet de loi Grenelle 2 qui constitue la boîte à outil juridique du Grenelle del’Environnement a été adopté par le Sénat le 8 octobre dernier.L’Assemblée a quant à elle adopté le projet de loi le 11 mai dernier par 314 voixcontre 213.

Lors de la discussion à l’Assemblée, les députés de l’opposition ayant épuisé leurtemps de parole n'ont pu débattre des derniers articles de la loi.

Les deux versions du texte vont donc devoir être examinées par une commissionmixte paritaire dans le cadre de la procédure dite de conciliation.

Si les deux assemblées parviennent à un accord alors le texte sera définitif, si laprocédure de conciliation échoue, alors le Gouvernement aura la possibilité dedonner le dernier mot à l’Assemblée Nationale.

En tout état de cause les discussions risquent d’être encore longues en dépit dela procédure d’urgence mise en place par le Gouvernement pour ce texte…

Nous vous proposons de suivre dans notre tableau de synthèse les évolutionsdu texte entre la version adoptée par le Sénat et celle qui a été adoptée parl’Assemblée Nationale le 11 mai dernier sur les dispositions qui concernentdirectement vos entreprises.

> PROJET DE LOI GRENELLE 2 PORTANT ENGAGEMENT NATIONAL POUR L’ENVIRONNEMENT

Les documents et recommandations contenus dans ce document ne revêtent pas de caractère systématique et ne constituenten aucun cas un avis juridique.

Carbon accounting

Optimising transportationto limit CO2emissions

Active participation in sustainable development

2.

Committed to ongoing innovation and progress, Ecologic was the first

take-back system in the WEEE sector to be ISO 9001 certified in 2007

(certification relating to management and quality systems) and ISO 14001

(environmental management). In 2009, AFAQ (French Association for

Quality Assurance) conducted its annual audits for certification and

re-accredited Ecologic in each case.

ISO Certification Renewal of ISO standards

25

Ecologic 2009

Our first calling is the social domain. As with similar schemes, the

main priority for ENVIE social enterprises is re-integration to the world

of work for individuals who have experienced some form of social

rupture or career disruption. Our experience in processing WEEE

means that we are as well positioned to operate in the sector as any

other waste processor. Ecologic trusted us from the start and our

relationship with Ecologic remains excellent to this day. I believe that

it is this approach to maintaining quality relations with partners that

characterises Ecologic, indeed it is their forte. They know when to

listen and when to insist on something, when to act and when to

raise awareness, taking into consideration

the problems on the ground that can

sometimes disrupt the smooth functioning

of the sector. Today, our number one

priority is to ensure the integrity of appli-

ances at waste disposal sites (looting and

damage) to prevent soil contamination at

these sites and conserve financial

resources. Ecologic is aware of the

importance of security and caretaking at

waste sites and is there working with us

to find quality solutions that are both eco-

nomical and ecological, always as an

agent for sustainable development.

Ecologic, a social enterprise partner

Eric JulienDirector ENVIE 33

Ecologic 2009

26

Changing practice3.

More thana hundredcommunicationkits distributedIn a bid to assist local

authorities with planning

their communication

campaigns across

a calendar year, Ecologic

has introduced a

communication kit. Each

treatment partner can,

according to the

requirements of his project,

print flyers and

pre-formatted notices,

organise ready-made events

drawing from pre-written

material as well as visual

aids using the distinctive

Ecologic iconography.

Selective sorting, the first step in the

WEEE process, is crucial to ensuring

efficiency across the sector. Whilst

new targets were fixed for 2010

with re-approval of the take-back

systems, it falls to local authorities

to take responsibility for organising

the recovery of used appliances,

clearly informing citizen-consumers

of the collection solutions available

as well as the significance of pollution

control. To help them in this exercise

and as a way of reaching out to

those citizens, Ecologic, as premier

players in the treatment chain, initiated

in 2008 the Recycling Tour de France.

This project stems from one basic

premise, namely that the best way

to help consumers take action is to

demonstrate sorting in practice as

well as its consequences for both

pollution control and the recycling of

raw materials. Armed with an exhibition

involving activities and practical

dismantling workshops, encounters

with WEEE professionals (not-for-profit

organisations, waste processors and

also retail chains) and mocked-up

collection points, a specially adapted

bus known as the ‘eco-podium’

traverses the towns and villages of

France.

Its aim is to get the message across to

as large an audience as possible and

in a clear and educational manner,

demonstrating that everybody

can get involved in one simple way:

sorting your waste. Based on a

successful operation, carried out

across more than 45 local authorities

in 2009, the 2010 Recycling Tour

de France will be rolled out to nearly

70 stopover towns!

Raising awareness on the groundThe ascendancy of the Recycling Tour de France

As with so many other towns, in Maisons-Laffite, the waste

sorting activity has not been totally taken on board by

its inhabitants and many items of waste fail to find their

way to the correct stream simply because they aren’t

delivered to the right place. Our task is to inform our fellow

citizens and to do that, we know that we will have to repeat,

explain and reinforce the message. In welcoming Ecologic’s

eco-podium to our town, we have ramped up our communi-

cation programme on WEEE as well as other selective waste

collection. Via this concrete approach with demonstrations,

visitors are receiving clear and accessible explanations and

are being persuaded of the importance of their role across

the entire waste industry!

Going out and meeting the peoplecan really make a difference

Véronique CornietiDeputy Mayor and representative for sustainable development.

The posting of data on WEEE processing via the

Extranet has allowed Ecologic to communicate

directly with all its partners, facilitating data

exchange and improving organisation of the

sector as a whole. In 2009, Ecologic looked to

broaden the scope of this approach to information-

sharing to all parties involved in WEEE sorting (citizen-consumers, local

authorities, distributors, producers and processors alike) and develop

a new version of its web-site. The ambition was to create the first

cross-disciplinary information portal for WEEE that would be dynamic

(dashboard with real-time volumes processed by Ecologic, presence on

social networks such as Twitter, Facebook etc.), interactive (personalised

Extranet access, the ‘Court Circuit’ offer), collaborative (content posted

by Ecologic advisors) and personalized (assisted browsing based on

profile, widgets, etc.) With this new strategy, Ecologic brings together all

participants in the field, pooling their efforts, their projects and knowledge

to create a real community of players committed to transforming minds,

preserving our resources, encouraging waste sorting and generally

developing the sector. Finalised in December, the new www.ecologic-

france.com site went live in January 2010.

New web-site

Web 2.0 in action

Ecologic 2009

27

The Ecologic WeeebzineHow is waste processed and by who?

What happens to the different waste

fractions? How do local authorities raise

awareness amongst their residents of the

importance of sorting and collection?

What are the latest developments

in legislation and regulation? What is

eco-design all about? All these topics

are covered in the quarterly weeebzine

available via the Ecologic website

and sent out to all partners via email for

the first time in October 2009.

They are simultaneously (or successively), consumers, inhabitants, citizens. For each

individual to change their practice, for each individual to become proactive in the control

and prevention of the waste they produce, it is essential that we speak to everyone for

who they are. This is a crucial factor when trying to ensure that attitudes change.

Of course, we need to keep sorting and collecting more and more WEEE but we also

have to look at producing less waste by consuming differently. To do this, we must keep

on informing, explaining and getting involved so that everyone can take on their responsi-

bilities in full awareness of the cause. As a means of calling people to action, OCAD3E is

mounting an important national event that will involve the various WEEE take-back systems

and rely on the specific qualities that each brings to the table. Ecologic in particular brings

a close relationship and collaboration with its partner local authorities. Ever attentive,

Ecologic can intervene in the field to ensure as many individuals as possible participate in

this growing awareness.

The French public are more than just waste sorters!

Bernard CasninMember of the National Council on Waste and the Consultation Boardfor the authorisation of WEEE sector take-back systems

Ecologic 2009

28

Whilst new collection solutions

are currently being researched

that will encourage sorting of

household WEEE (particularly

SDA), in 2009, Ecologic

put together a brand new

partnership with three major

DIY outlets aiming to install

sorting bins at the precise

spot where consumers come

to obtain their new appliances.

This enables the take-back

of ‘the old’ to go beyond the

basic 'One for One’ programme

to cover all types of electrical

and electronic equipment

but without the obligation to

purchase a new equivalent

appliance. It gives thousands

of consumers the opportunity

to honour their commitments

as a citizen. Nearly 300

collection devices placed at

store entrances - Leroy Merlin,

Bricodépot and Castorama –

resulted in the collection

of more than 700 tonnes of

WEEE across the territory,

with awareness of the

importance of recycling

raised in a clear and efficient

way to a large cross-section

of consumers.

Based on the success of this

operation, which demonstrated

the level of interest in and

the efficiency of this type of

close-quarters engagement,

Ecologic will pursue a similar

programme in 2010 with

new partners - Weldom et

Bricorama have already

signed up!

The increasing amounts

of high-performance equipment being

placed on the market inevitably encourage

consumers to renew their material more

and more frequently.

The DIY and home sector is no exception.

Because we sell many electrical and

electronic appliances, we want to ensure

they are easily recyclable, giving a second

life to thousands of tones of reusable raw

materials. Very visible, very practical and

easy to install, the collection device has

many advantages. In the blink of an eye,

our customers can identify the goal (the

war on wastage) and appreciate immediately

that with a simple gesture (sorting waste),

they can take concrete action to help save

our environment. It’s a positive initiative in so

many ways!

The acceleration in technicalinnovation

BrunoDe La ChesnaisSustainable Development Officer,Castorama France

Changing practice3.

300300 collection devices installedat Bricodépot, Leroy Merlin andCastorama

700700 tonnes of used equipmentcollected

+ 40% 40% more equipment collected in 2009(compared to 2008 figures)

Collection Devices

Ecologic invents…a 4th collection solution

> 15th January / Zurich/ Directive revised

> 3rd april / London / General Assembly

> 20th and 21st April / Brussels / WEEELABEX

> 17-18 june / Vienna / CRT + Plastics + Flat screens

> 6-7 july / Oslo / WEEELABEX

> 10th and 11th september / Budapest / WEEELABEX + CRT + Plastics Technical Committee

> 1-2 october / Paris / WEEELABEX

> 20th and 21st november / Athens / CRT + Plastics + Flat screens Technical Committee

Bringing together 42 WEEE take-back

systems across Europe, all specialists in

WEEE processing, the WEEE Forum,

founded in 2002, has declared several

ambitions: to review the different processing

methods utilised across Europe, to

compare results and evaluate efficiency

and to identify the most efficient procedures.

In time, this ‘club’ of specialist organizations

aims to be prescribing the rules at a

common European level (WEEE Labex)

by proposing standards at each stage

of WEEE processing and thus making

the whole sector more efficient.

For the past three years, Ecologic has

taken an active part in the WEEE Forum

sessions and has piloted a working

group on the pollution control of screens

which in 2009 enabled us to itemize all

the practices employed by the various

waste processors in Europe: dismantling

methods, the trajectory and end use of

each fraction, sharing innovative solutions

for raw material recovery and defining

new uses for it, etc.

WEEE forum The harmonization of European standards

Increased producer responsibility in the collection and

pollution control of used appliances, has helped raise

manufacturer awareness of the economic and ecological

priorities of eco-design.

In 2009, Ecologic organized an encounter in the field

between producers and waste processors. This meeting

gave manufacturers wanting to take environmental

measures the chance to gather factual information

on the issues faced by waste processors in the areas of

recycling and pollution control. It’s part of Ecologic’s

role to facilitate knowledge-sharing in areas such as this,

which are central to EPR (Extended Producer

Responsibility).

Ecologic Encounters Produce more by polluting less

Ecologic 2009

29

Ecologic is your partner for the implementation of WEEE

collection solutions. In 2009, we have stepped up

our communications, to give more overall profile to our

mutual priorities in matters relating to the environment,

sustainable development and regulatory obligations.

Edited by EcologicManaging Editor: René-Louis Perrier

Project Coordinator: Valérie Henriet, Communications officerEditorial Design: Shazam - Design & Layout: Pierre-Louis Matias

Photos credits: Photolia, iStockphoto, Copyright Captimage : B. Riniotis, Mayak

This document is printed by Imprim’Vert on FSC certified paper: 100% recycled, 100% recyclable.

La 2e vie des déchets électriques

Immeuble Arago 1 • 41 boulevard Vauban • 78280 GuyancourtTél. : 01 30 57 79 09 • Fax : 01 30 57 79 10 www.ecologic-france.com

A second life for electrical waste