Drishtee Foundation
AnnualReports2014-15
Contents
MESSAGEFROMTHEPRESIDENT........................................................................................................2
ABOUTUS.......................................................................................................................................................3
SkillDevelopment.........................................................................................................................4
Livelihood.........................................................................................................................................7
Education.........................................................................................................................................10
RuralImmersion..........................................................................................................................11
CommunityDevelopment........................................................................................................12
Ventures.........................................................................................................................................13
FINANCIALREPORT..............................................................................................................................15
Revenue..........................................................................................................................................15
Expense..........................................................................................................................................16
GOVERNINGBODY.................................................................................................................................17
PARTNERS...................................................................................................................................................19
AnnualReport2014-15
1
DearFriends,
Asweapproachtheyear2015,were�lectbackandseeayearofgreatsigni�icancehaspassed.Thisyearwehaveexpandedourhorizonfromcapacitybuildingtootherinterventionsthatwillcreatedeeper andpositive impact to the rural economy.Our strategy atDrishteeFoundation is not awelfareengagementbutaprogrammetoattainsustainableeconomicgrowthbystrengtheningtheexistingpotential.
Intheruraleconomy,agricultureplaysanimportantrolebutthissectorhasbecomelessattractivefortheruralyouth.Thereforethereisincreaseinruralyouthmigratingtocitiesforbetterlivelihoodopportunities.Thereisastrongneedoftransformingtheagrarianeconomyintoviablebusinessmodelbylinkingagricultureproductiontocommercialusage.ThisyearDrishteeFoundationhaspromotednewventure,“Madhukrishi.”Ruralfamilieswhoarevegetablesgrowers'arelinkedwithurbanfamiliestocreatesharedprosperity.Morethan50famers'clubhasbeenformedbyuswiththesupportofNABARD.Weunderstandtheimportanceofagricultureinruraleconomyandthereforewithourundertakingsweintendtopromoteruralentrepreneurshipinthe�ieldofagriculture.
Year2014-15hasalsofocusedalotonCommunityEngagement.Ithelpsustounderstandtheneedsand aspirations of people. It supports us to segment the people into like-minded groups orentrepreneursandbuildsarelationshipoftrustandithelpsincreatingownershipandstakeofthecommunity inwhatever intervention is required.Programs likeRebuildingLives -Sasaktikaran(Empowerment) supported by Give 2 Asia and Drishtee Samaahit Immersion has given ustremendousopportunitiestoengageandempowercommunitiestoparticipateinrebuildingtheirownsociety.
ThisyearwewerealsooneofthewinnersofEconomicInclusion-EcosystemGrantFundsupportedbyeBayFoundation,GIZandtheGermanMinistryforDevelopment.
WeallareawarethatonequarterofruralIndia'spopulationlivesbelowpovertyline,populationofsuchmagnitudecannotdependonmigrationtocitiesforbetterstandardofliving.Laborabsorptioninurbaneconomyhasbeenvery slow.Consequently, ruralpopulationhas to �inda solution toimprove their quality of life by transforming village economy towards a self-suf�icient andsustainableeconomy.ThisiswhereDrishteecomesin,andwewanttoempowereveryIndianvillagecommunitytotransformtheirlivesforbetterfuture.Wearethankfultoallourpartnerstoshareourmammothresponsibilityandwearecommittedtocontinuouslystrivetoworkforthebettermentofruralcommunitiesandtheirfuture.
MamtaMishra
MessageFromThePresident
AnnualReport2014-15
2
AnnualReport2014-15
AboutUsWhere we work:We work in the remotest areas of Uttar Pradesh, Rajasthan, Bihar, Assam,Maharashtra,Orissa,Uttarakhand,MadhyaPradesh,andWestBengalandsparselyinsomeareasofothernortheasternstates.Ourfocusismainlytheruralareasandvillageswherelivelihoodsandaccesstoopportunitiesisanissue.
Ourtargetbene�iciaries:Weworkforruralcommunitieswhoaredeprivedofvocationalskills,livelihoodandopportunitiesforsustainabledevelopment.Weworkforruralyouth,butwomenandfarmersareourprimefocus.Webelieveinholisticapproachesinsolutionsandthereforeitneedstoengagetheentirecommunityinthedevelopmentprocess.
OurStrategicApproach:Webelieveeverysocietyisthechangemakeroftheirownlivesandtheircommunity.Alltheyneedisinspiration,guidanceandsupport.DrishteeFoundationpractices4Capproach(Community,Capacity,CreditandChannel)to
• Encouragecommunityparticipation• Empowerandstrengthentheaspiringruralpeople• Reinforceeffectiveleadershipandinstitutionbuildingatlocallevel• Promoteandsupportlivelihoodopportunitiesforruralcommunities
Drishteehasapassionateandprofessionalteamof400fulltime,parttime,volunteersandinterns.Ourteamwithsupportofruralentrepreneurshavereachedandimpactedlivesofpeoplein5000villages.
Directbene�iciaries:Ourdirectbene�iciariesarearound1millionpeople.
Partners:Ourdedicatedpartnershavesupportedintransformingthelivesofruralpeopleforbetterfuture.WehaveseveralpartnersfromCentralgovernment,Stategovernments,internationaldonors,nationaldonors, corporatedonors, research institutionpartnersand individualdonors.NotableamongstthesehavebeenAcumenFund,GreaterImpactFoundation,Godrej,Sumitomo,Ricoh,Rion,SMBC, Microsoft, Halloran Philanthropies, IFC, ACC, IBM, Novartis, Merck, P�izer, Nestle, NikeFoundation,IDRC,OikoCredit,StateBankofIndia,MinistryofRuralDevelopment,NSDC,Severalstategovernments,MinistryofPanchayatiRaj,CentralInformationCommission, MicroSave,ShellFoundation,Panasonic,HullCollege,UKEIRI,Finproandmanymore.Apartfromthis,Drishteehasworked on various programs supported by JICA through their BoP program for corporateengagement.
3
Indian economy is undergoing structural transformation from agriculture economy tomanufacturingandservices.Aprimaryreasonthatisevidenthasbeensubstantialdeclineinthenumberofpeopleengagedinagricultureespeciallyruralyouth.Migrationofruralyouthisdrivenbythefactthatthere isnoworkinthe leanagriculturalseasonsandtostriveforbetter livelihoodopportunities.AccordingtothePlanningCommission,eightypercentofIndia'sfarmersaresmallandmarginal,cultivatingonlylessthan2.5acresofland.Ruralpeoplewhomigratetourbanareashave no vocational skill or partial skills. Drishtee Foundation has been working with ruralcommunities fromlast13years. It isevident fromourgrass-rootexperiencethe importanceofvocationalandentrepreneurialskillstoempowertheruralsociety.
Understanding the importance of the skill based training for rural youth, Drishtee FoundationemphasizesonCapacityBuildinginallitsinitiatives.Since2010,MinistryofRuralDevelopmenthassupportedDrishteeFoundationinitsskilldevelopmentinitiatives,predominantlyinConstructionandTextilesectorunderSGSY-SP.
In2012,NationalSkillDevelopmentCorporationalsoprovidedtheirsupportinformofsoftloantotrain 0.75million rural people in sectors like Construction, Textiles, Agriculture, Banking andFinanceservices,Retail,IT&ITESandmanyothers.Ourcoreeffortistocreatejobslocallyandtoinduceentrepreneurshipspiritinthecommunity.TocarrythisforwardandtocreateanimpactinPanIndia,DrishteeFoundationnurturedandpromoted,“DrishteeSkillDevelopmentCentrePrivateLimited (DSDC)” thatdistinctively implementsSkillDevelopment initiatives. It is af�iliatedwithvariousSectorSkillCouncils.
DrishteeFoundationhasalsosignedaMOUwithHullCollege,aleadingVocationaltrainingcollegeinUnitedKingdomtoimprovecurriculumanddeliveryofmasontraining.
AnnualReport2014-15
SkillDevelopment
Sectors
Construction
Agriculture
Textiles
IT&ITES
WomenEntrepreneurship
Regions
UttarPradesh,MadhyaPradesh
UttarPradesh,Bihar,Assam,Haryana,MadhyaPradesh
Assam,UttarPradesh,Bihar
Assam,UttarPradesh
Assam,Bihar,UttarPradesh
No.ofTrained
208
8397
794
2836
2300
4
AnnualReport2014-15
Project:CattleTrainingPartner:GodrejAgrovetLimited,NSDCStatus:OngoingDuration:2013-PresentLocation:Mathura,UttarPradesh
Drishtee Foundation partnered with Godrej Agrovet Limited and National Skill DevelopmentCorporationtoprovidecattletraininginvillagesofMathura.DespiteIndiabeingthelargestmilkproducingcountryintheworld,itsshareininternationaldairymarketisnotimpressive.Therearemulti-factorialreasonslikefragmenteddairymarket,traditionalstyleofmilkproductionsandcattlerearingandlimitedgovernmentparticipation.
Milk production is one of the primary sources of livelihood for marginal farmers in MathuraDistricts.SinceDrishteeFoundationisworkinginMathuradistrictover10yearsandunderstandtheplightofsmallmilkproducersinthevillages.Farmersinthisregionfacechallengesintermsofproductivityandpro�itability.Poormilkyield,availabilityoflowstandardofhealthfacilitiesandlackofnutritionmanagementaretheprimaryreasonsofpoorproduction.Calfmortalityandmorbidityrateisquitesigni�icantinthisregion.
Drishtee Foundation trained 5000milk producers in cattlemanagement for better health andproductivity.Theprimaryresponsibilityforcattlehusbandryrestswithwomenofthehousehold.Thereforeourprimarytargetoftheprogramiswomen.Weconductedtrainingin122villagesofMathuradistricts.
Trainingwasdesignedfordurationof2weeks,2hoursperday.ParaVeterinariansarerecruitedastrainers.ThetraineeswerechargednominalfeeofRs100toensure100%attendance.Averagebatchsizeis20.Posttraining,basedonattendanceandassessmentofthecandidate's,programcerti�icatesareissued.Priortothetraining,baselinesurveyoftheeachbatchisconductedandposttrainingend-linesurveyisconductedtoassesstheimpactoftheprogram.
Signi�icantimpactcanbeseenposttraininginthevillages.Forfutureintervention,opportunitiescanbeseeninareasofinput/outputlinkages,creditandinsurancecattlehealthcareandpromotingbalancednutritionpractices.
Objective:Toprovidetrainingtoruralwomenincattlehusbandrybestpracticestoenablethemtoincreasetheirmilkyield.
TrainingImpact:Increaseinmilkyieldby25%ofcurrentproductivityIncomeenhancementbyRs600-1000 per month Better Health condition of cattle and adoption of the practices like de-worming,hygienicfeedingAdoptionoftimelyvaccinationImprovedreproductivehealthcare
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“Sakhi”isacapacitybuildingprogramforimpartingentrepreneurshiptrainingtowomeninrural
areas.Inconsonancewithourvisionandmission,acapacitybuildingprogramfortrainingrural
womentosetupandmanagetheirownenterpriseef�icientlywasundertakenbyDrishteeduring
2014-15. This programwas supported by Godrej Consumer Products Limited. The aim of the
programwastoempowerandenablewomentosetuptheirownenterpriseorimprovetheoverall
managementandrunningofanexistingenterprise.Ruralwomenwereimpartedtrainingduringthe
periodof8months.Potentialentrepreneurswereimpartedtrainingfor3monthsincludingonthe
jobtraining.Nearly2500womenwereimpartedentrepreneurshiptraining.
Apart fromclassroom training, the focus is largelyon thehandholding support included in the
program. An associationwith Drishtee's Udyami-Sakhi Support Centrewas value added in the
program.ContentpackagingbyDrishtee'sexperienceofsupportingruralentrepreneurshasbeen
puttogetheralongwiththecorebusinesssetupandotherrelatedconcepts,inthemostusableand
practicalway.Also,GCPLhasaddedvaluebysuggestingpracticalretailingandmarketingcontent.
Deliveryofcontentisamixofclassroomtraining,practicalandhandholdingsessions,liveprojects,
sitevisits,etc.
PosttrainingandwithsupportofDrishtee,existingentrepreneursreportedasigni�icantincreasein
footfall which impacted positively on their pro�its. Enthusiastic and new entrepreneurs have
con�identlysetupnewstart-upsintheareaoftextiles,broomstickandincensestick.Womenare
runningthesestarts-upscon�identlyandfeelingeconomicallyindependent.
DrishteeintendstocreatemorewomenentrepreneursinIndiaandwillcontinuetosupportwomen
entrepreneurs,“Udyami”.
Objective: To create women entrepreneur, “Udyami” and to empower and enable women to
engenderenterprisesandgenerateincomeforthemselvesandtheirfamilies.
AnnualReport2014-15
Project:DrishteeSakhiPartner:GodrejConsumerProductsLimitedStatus:CompletedDuration:2014-15Location:Bihar,UttarPradesh,Assam,WestBengal,
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Womeninruralareasfaceaccessaffordability,awarenessandavailability issues,particularly inareasofBihar,UttarPradeshandotherareasoftheCentralandNorthEasternIndia.Theseissuesarepronounced,coupledwithdeeprootedsocio-economicconditioning,hamperingthedevelopmentofwomen.Toensurethatwomenfromthesemarginalizedcommunitieshaveaccessto,areawareaboutandcanavailservicesandproductsthatarespeci�icallysoldbythewomenandareforthewomen;theconceptofMomoRangoliwasoperationalized.Itmeantthatwomenwouldnolongerhavetodependontheirhusbandstobuysomethingthatisspeci�icallyoftheiruseandwouldnolongerhavetowaitforwhattheywouldliketobuy.AnaimofMomoRangoliwasalsotocountertheawkwardnessandtaboothatwomenfacewhentheyortheirdaughtershadtobuyfromavillageshop,generallyrunbyamale.
The overall aim is to build Rangoli as amodel to empower and inspire otherwomen to seekopportunitiesfordevelopmentandanimprovedstandardofliving.TheWomenShopisnotonlyashopbutaspaceforWomen–wherethey�indhealth,beautyandvibrancy through products, services, training and opportunities. Rangoli provides a stronglivelihoodopportunityfortheshopkeeperandherstaffmembers.
Asofdate,wehave37MomoRangolishopssetupbywomenin40villagescateringtomorethan4000womencustomerswithaproductrangeofmorethan3000products.Eachofthesewomenincreasedtheirhouseholdincomeby30%.Therearemorethan3500productsthataresoldatthesestoresandwomenuseef�icientaccountingaswellasmobileappstoaccountfortheirsales.Innearfuture,weintendtoexpanditto250moreshopsalongwithadditionofmoreproductsandservices
VisionToempower thewomenof theruralcommunities,byprovidingaccess toavarietyofwomen'sproductsandbycreatinglivelihoodopportunitiestoimprovethequalityoftheirlives.
AnnualReport2014-15
LivelihoodProject:Momo-RangoliShop
Partner:Ricoh
Status:Scaleup
Duration:2011-Present,
Location:Lucknow,UttarPradeshandMadhubani,Bihar,
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Thereislackoflivelihoodopportunityforeducatedruralyouthhavingsmalllandholding.Thesmall
pieceoflanddoesn'tgivesuf�icientincometosustainthemselvesinthevillage.Thisforcesyouthsto
migratetocitiesinsearchofjob.Incities,inmostcases,theyhavetosettlewithlowendjobandpoor
livingconditionduetolackofskills.
In2013,DrishteeFoundationinitiatedaBPOCenterinMathurawithsupportofNABARD,theaimto
createlivelihoodopportunitiesforeducatedruralyouth.Bene�iciaryofthisprojectareunemployed
educatedyouthsfromthevillagesofMathuradistrict.A30seaterruralBPOwassetupatMathura
withthreeprongedapproach–1.Buildingcapacityofruralyouthtomatchthequalityrequired2.
Setupinfrastructuretoaddressurbancustomers3.ConvincecorporatestotrustruralBPOscapacity
andgivework.
AkeyreasonbehindthesuccessoftheBPOhastodowiththedesignanddeliveryofthetraining
offered.ThetrainingDrishteeoffersisdesignedexpresslykeepinginmindtheskillsandeducational
backgroundthatruralyouthbring,andtheneedsoftheruralmarket.Todeliverontheseactivities,
theoperationisfullyequippedwiththenecessarycommunicationinfrastructure-reliableinternet
connectivity,powerbackup,computerandtelephoneinfrastructure.RuralBPOcurrentlytakesboth
databasedjobsandvoicebasedjobs.
SomeofourclientsaredealersofTVSmotorsinUttarPradeshandHaryana,SimpaenergyIndia
Privatelimited,MathuraCooperativeBank,FoodandCivilSupplyDepartment(GovernmentofUttar
Pradesh), NABARD regional of�ice, Lucknow and Drishtee Skill Development Centres Pvt Ltd.
Corporatesandotheragenciesaresatis�iedwiththequalitydelivered.Ournextstepistoscaleup
thisRuralBPOfrom30seaterto50seater.
ImpactLongtermsustainablelivelihoodopportunitiesforruralyouthImprovementinhousehold
incomeBoosttoself-con�idence
AnnualReport2014-15
Project:RuralBPOPartner:NabardStatus:ScaleupPlanDuration:2013-PresentLocation:Mathura,UttarPradesh
8
AgricultureisthebackboneofIndianeconomy.Nearlytwothirdofthepopulationisengagedinagriculture.AspertheAgriculturalCensus,agriculturecontributesabout30%towardsNationalIncome.Populationpressure,small&fragmentedland,inadequateirrigation&storagefacilities,depletionofsoilfertilityandnaturalresourcesandinsuf�icientusageofmoderntechnologies&equipmentaresome of themajor challenges faced by agriculture in India. Some of the key challenges can beaddressed by �irstly, disseminating useful information to the farmers especially aboutmoderntechnologies.Secondly,byprovidingfarmersbackwardandforwardlinkagestomakeagriculturetheirsustainablelivelihoodoption.Farmers'ClubcreatesaplatforminruralagriculturallandscapethatoffersintegratedsolutionforthefarmersinIndia.Theobjectiveistocreatefarmers'clubtobuildfarmers'capacity,totransfertechnicalinformationaboutagricultureandtoprovidebackwardandforwardlinkagestoimprovelivelihoodopportunitiesfortheruralsegment.DrishteeFoundationoffershandholding services to these farmers' club in the followingareas:Technologytransfer,CreditCounsellingandMarketLinkages.WiththesupportofNABARD,DrishteeFoundationhascreatedandsupportedaround50farmers'clubs and trained them in areas which have market potential such as Aromatic Plants(Khus,Palmarosa,KasturiBhindietc),ChipsonaPotatoes,Poultry,andSeri-culturein Bihar,AssamandUttarPradesh.
AnnualReport2014-15
Project:Farmer’sClubPartner:NabardStatus:ScaleupPlanDuration:2011-PresentLocation:UttarPradeshandBihar
9
Thepresenturbansystemofeducationhasslowlyalienatedthekidsintheschoolsfromourcultureandvalues.Morepainfully,theeducationalframeworkanditsrelationshipwiththemostlyurban-basedlivelihoodoptionshavedistancedthestudentsfromthelocalculture,trades,skills,art,musicandotherinherentknowledge-base.Andthisresultsinafuturegenerationnotatallreadyforlocallivelihoods and not contributing to local sustainable development The Disha Program, as co-.conceptualizedbyDrishteeandSMBC,isawayofintegratingtheBASICSKILLSofMathematicsandLanguagesinavibrantandengagingmannersothattheyoungstudentshaveastrongcapacitytoreach out to various sources of knowledge. It is an effort to transformeducation by impartingindigenous knowledge&helping childrenbecome independent learnerswith appreciation andincorporationoflocalknowledgesystem.
DISHAprogramoffersadeepconnectwithlocalvaluesandcultureinvariouswaysandalsoinductsthestudentsataveryyoungageonthelocalskillsandtradeslikeAgriculture,handskillsthatoftextile based works, wood-work, pottery, arts and crafts. Local connect and enhancement ofknowledge basewith skill is expected to not only impact the young generation grow asmoreresponsibleandcapablecommunitybutalsothosewhoaremoreproudandself-reliant.
st thYoungstudentsof local schools in the rural andsemi-urbanareasbetween1 standardand5 standardareselectedsincetheyarereceptiveandintheformativeyearsoftheirgrowthwhentheycanbemaximumimpacted.Currentlytheprogramisatpilotstage.TwoschoolsfromNaujheelBlockof Mathura districts have been selected. These schools are catering to lower andmid incomesegmentofthelocalcommunitywithmanyruralandsemi-ruralstudents.Inthe�irstyear,wehaveinducted around500 kidswith some activity based learning experiences designed for randomimplementation.Insecondyearbasedonourlearning,wehavedevelopedasixmonthversionoftheprogramwithmainfocusonthecorevisionofmakinghandskills,culture,self-exploration,mathsandlanguageasbase.4teachershavebeeninducted,45sessionsforeachclasshavebeendesignedand200sessionsforeachschool.
AnnualReport2014-15
Project:DishaPartner:SumitomoMitsuiBankingCorporationStatus:PilotStageDuration:2014-PresentLocation:UttarPradesh
10
Weknowhowharditcanbeforcompaniesandmajorsocialsectororganizationstogetemergingandruralmarketproduct,serviceandpolicyofferingsright.Evenwiththebusinessworld'sbestefforts,toooftennewproductsfailtotakehold.Thisisdespitetheincredible19%annualgrowthinconsumptionamongstIndia'sburgeoning850Millionruralinhabitants.Thedominantparadigm,knownas'shakti',involvesadaptingurbanordevelopedmarketproductstoruralconsumersorrecipientsbystrippingfeatures,reducingsizeand/orquality.Allinordertoprovidealowestpriceoffering.Thisapproachfailsoftenduetoatop-downdevelopmentprocessrelyingondatamining-drivenassumptionsthatcannotidentifyanddecodetheuniquecharacteristicsandspeci�icneedsofruralcommunities.Drishtee'sexperienceofcountlesssimilarscenarioshighlightsafundamentalmismatchbetweenproductofferingandconsumerneeds.Therehastobeanothermoreinsightfulandsustainableway.Itisaholisticofferingthatutilizesworld-leadingmethodstosensitizeandprepareparticipants,promoteempathicrelationships,andsense-makingpluggingtheseinsightsintotheirorganisationalinnovationprocesses.DrishteeSamaahitImmersionisanewwayofcreatingsustainablesolutionsandenablinginnovationwithlocalcommunities.WefacilitatepartnershipbetweenstakeholdersandremotecommunitiesforcocreatingsustainablesolutionsthroughImmersionapproach.
Samaahit Immersion is a tool and an experiential program for corporate to engage, immerse,understand,absorb,analyse,co-create,testandenableimplementationofsolutionsforgrowth.ThisyearwehadbeenhosttoRicohteamandBASFteam.
AnnualReport2014-15
Project:DrishteeSamaahitImmersion,Partner:Status:OngoingDuration:2013-PresentLocation:UttarPradeshandBihar
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There is lack of awareness campaign conducted by government on the various centrally or statesponsored schemes especially for people living in rural areaswhere there are nomeans to accessinformationongovernmentschemesandhowtoavailthem.87,000croresannuallyspentbyCentralgovernmentonBharatNirman,around8,00,000croresannuallyspentbyCentralandStategovernmenton development schemes. Schemes by government cover areas of education, health, water,infrastructure, livelihood,socialsecurityetc.However,poorstillcouldnotreapthebene�itsoftheseschemes.Attheendofthe�inancialyear,mostfundsremainsunutilizedandgoesbacktoCentralandStategovernments.
AspartofDrishtee's4CApproach(Community,Capacity,CreditandChannel)toprovidecomprehensivesolutiontotheruralcommunitiesforabetterwayoflifeandlivelihoodoptions,itbecamecrucialtoempowerruralpeopleabouttheirrightsandgovernmentschemes.Drishteeidenti�iedvolunteersfromtargetvillagesitselfandnearbyvillageswhoareworkingonthisprojectandarecalled“DrishteeGramMitr(DGM).”DGM isalocalindividualwhoworksin5-10villagesandheistrainedongovernmentschemes. He reaches out to BPL/APL families by going house to house. He understands the familysituationandsuggestsgovernmentschemesaccordingly.Heeducatesthehouseholdabouttheschemesandtrainthemonthefollowup,complainsandRTI.DGMisnotanagent,hedoesnot“doit”forthebene�iciaryanddoesnotpromisebene�its.
Ourvisionistoprovidesupporttomaximumruralcommunitieswhocanavailgovernmentschemesandgetmuchbetterlivelihoodoption.
“RebuildingLivesEmpowerment”supportedbyGive2Asiafocusedonrehabilitationandresettlementofpeoplefrom�loodaffectedareasfromUttarakhand.Though90%ofpeopledidreceivebene�itsfrom�loodschemessinceitiswasacatastrophethereforegovernmentactedfastonitbutpeopleinaffectedareas were not aware of any other schemes that can improve their lives and provide livelihoodopportunities.
CASESTUDYLocation:Kuleth,MushadGaon,BhatwariPanchayat,Uttarkashi,UttarakhandCasestudy:BhatwariPanchayatlostitsonlybridgeduringthe�loodsintributaryofBhagirathiRiverthatconnectedvillagescomingundertheBhatwariPanchayat.Itwastheonlymodetotravelfromplacetoother.DrishteeGramMitradidmanyhouseholdinterviewsintheareaandalsocommunicatedwiththeleadersofthevillages.Withthevillagedatahewasabletomatchtheschemesandeducatedvillagersaboutit.WiththesupportofDrishteeGramMitra,villagersappliedfortheschemeVidhayakNidhi,thevillagers have received fund of Rs 12,00,000 to build the bridge between the village. Currently theconstructionofthebridgehasbeencompletedandthevillagershavenowresumedtheirnormalroutine.
AnnualReport2014-15
CommunityDevelopmentProject:RebuildingLives-Sasaktikaran(Empowerment)
Partner:Give2Asia
Status:Completed�irstphaseoftheproject.Scalingup
Duration:2014-Present
Location:Uttarakhand
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DRAP is a social enterprise owned by rural women producers and supervised by textileprofessionals.Theorganizationenvisionsenablingunderprivilegedwomencommunityandcraftclustersbyprovidingsustainableemploymentopportunitiesintraditionaltextiles.DRAP'smissionistoimpactlivelihoodof5000marginalizedwomenby2020.Incomingyears,DRAPwillbecomeaself-sustainableproducercompanyandglobalbrandname forauthentichandmade fabricsandapparelscateringtomassmarket.In2010-11,Drishteehadtrainedaround5000marginalizedruralwomenofBiharinmanualtextiletechniquesofspinning,weavingandstitchingunderSGSYschemeofGovernmentofIndia.Thecorefocuswastoprovideruralpopulationwithaskill-setforlocalincomegenerationopportunities.Later,itturnedouttobeachallengeashowtolinkthisskilledworkforcetomainstreammarket.InMarch2012,Drishteehelped110womeninBhagalpurandMungerdistrictsofBihartoformaproducercompany.Itwasnamedas“DrishteeRuralApparelProducerOrganization”andbrandedasDRAP.OperationmodelofDRAPcomprisesof'hubandspokes'arrangement.Theintentionistoestablish an internal value chain of hand-spinning, handloom weaving, manual stitching andhandcraftedvalueadditionprocesses.Thisruralmanufacturingisbackedbyateamofdedicatedprofessionalsusingstateoftheartmethodstoreachouttoglobalmarket.Since2012,600womenfromBhagalpurandMunger(Bihar)weretrainedbyDRAPinadvancedmanual stitching, basic spinning and preparatory weaving skills. In three years duration, 360women have become skilled producers and are earning sustainable livelihood. 90 women areengagedinhandspinningofcottonyarns,120womenarehelpingweaverstoproducehandwovenfabricsand105womenareengagedinstitchingapparels.UndertheumbrellaofDRAP,alltheseclustersareinterconnectedaslinksofasystematicvaluechain.AlongwithearninglivelihoodsfromDRAP,womenareestablishingtheiridentityinthecommunityandseekingnewhorizonsofself-reliancewhilemarkingapositiveimpactonoursociety.Withregularpracticeanddedication, thewomenhavebeenable toproducemarketacceptableproductswhicharegettingsoldonleadinge-commerceplatforms.DRAPisbecomingabrandforqualityandpricesensitivemarketandcanbe foundon Jabong, Jabongworld,Flipkart,Amazon,Snapdeal,PayTmandShopclues.
AnnualReport2014-15
VenturesProject:DrishteeRuralApparelProducerOrganization
Partner:GreaterImpactFoundation
Status:ScaleupPlan
Duration:2013-Present
Location:BhagalpurandMunger,Bihar
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MadhuKrishiisaventureofDrishtee–asocialbusinessdedicatedtodevelopingsustainablelivelihoodsinruralIndia.Marginalfarmerstodayarethemostdisaggregatedworkforcewithlittlesecurityovertheirfutureincome.Thereisalsoacompletedisconnectbetweenthemarket/actualconsumersandthefarmerswhoproducebulkoftheconsumed.Thecentralideaistheaggregatingofruralfarmingfamiliesintocommunitiesandlinkingthemwithurbanfamiliestocreatesharedprosperity.
Asmembers andownersof theFarmerProducerOrganisation (FPO),whichwill beoneof theprimarysupplierstoMadhuKrishi,marginalwomenfarmerswillbene�itinmultipleways.TheFPOwillprovidethefarmerswith:•Betterpricesforproduce(whencomparedtotheirlocalmandi);•Accesstoagriculturaltrainingandinputstoincreasetheiryieldandbettertheirincome;
BackwardandforwardlinkagesFromtheconsumerperspective,MadhuKrishiprovidesitssubscriberswiththeirownkitchengardeninthevillages,fromwheretheyreceivefreshandhealthyvegetables.Ourplatformhasde�inedstagesofengagement,enablingbothfarmerandconsumertoconnectatmanyplanesotherthanjustvegetables.Weenvisagethatthebene�itsoftheconnectionexperiencedwillleadtoasenseofsharedprosperityforboth.Projectaimstoworkwith3,500marginalwomenfarmersand21,500subscribersby31stofMarch2020.
•TodevelopaninteractivewebsiteforurbanwomenconsumerstomeaningfullyconnectwiththemarginalwomenfarmersbyMarch31st2016•Tocreateasustainableplatformforrural-urbanconnectthatwillbreakevenbyMarch2016.
Attheruralend,wehavebegunmobilisingmarginalwomenfarmerstojoinourFPOandwehavebeenregularlyprocuringvegetablesfromonedozenmarginalwomenfarmers.Inthe�irstphase,wehavecreatedaround150activecustomers(urbanusers). WeintendtolaunchourpeerreferralprogramcalledMadhuKrishiChampionsbyNovember2015.Bytheendof2016,weareanticipatingthat70%ofoursubscriberswilleitherhaveregisteredasaMadhuKrishiChampionorwillhavebeenreferredtousbyaMadhuKrishiChampion.
AnnualReport2014-15
Project:MadhukrishiPartner:NABARDStatus:MovingfrompilotphasetoCommercialOperationsDuration:2014-Present,Location:NoidaandMathura,UttarPradesh,
14
DuringtheFinancialYear2014-15thegrossrevenue/incomefromitsactivitiesisRs.562,93,782.Outof theTotal fund �lowduring theyear, thesocietyreceivedRs483,17,278.00 fromvariousprojects itundertook.A statementandapie chart givingprojectwise contribution to the totalrevenueisgivenherebyforunderstanding:
ValuesinINR
ChartTitle
AnnualReport2014-15
FinancialReport
Revenue
RevenueFromProjects
RevenueFromMicro�inance
RevenueFromOtherSources
Total
483,17,278
50,80,010
28,96,494
562,93,782
15
RevenueFromProjects
RevenueFromMicro�inace
RevenueFromOtherSources
5%
9%
DuringtheyearthetotaloperatingexpensesofthesocietyhasbeenRs525,41,568.00againstthe
previousyearexpensesofRs.69,530,137.00.
AnnualReport2014-15
Expense
RevenueFromProjects
RevenueFromMicro�inance
RevenueFromOtherSources
Total
483,17,278
50,80,010
28,96,494
562,93,782
16
ProjectExpenses
FinancechargesandInterests
CommissionandHandlingExpenses
ManpowerExpenses
AdministrativeExpenses
Depreciation
AnnualReport2014-15
GoverningBody
MamtaMishra,President,DrishteeFoundationAcommittedandinnovativeladyhailingfromaneducatedmiddleclassfamily,whichhasitsrootsinasmallvillageinBihar(India).SheholdsaBAdegree(HonoursinHindi)andpossessesanoutstandinglevelofexpertiseandexperienceinthe�ieldsofsocialentrepreneurship.Sheis�ifty-plusbutstillbubblingwithenergyandcreativitytobringinapositivechangeintherural sectors through ICTs. She has been the � lag-holder ofDrishteeFoundationsinceitsinceptionandplayedapivotalroleinoutreachandcommunity-orientedprogrammes
NitinGachhayat,Vice-President,DrishteeFoundationNitinisoneoftheco-foundersofDrishteeandholdsanMBAfromFORESchool of Management. He brings with him a innovative strategy fordevisingpath-breakingresearchfrontalswithbesttechnologicalinputs.Heis instrumental in building the not-for-pro�it character of DrishteeFoundationalsokeepingtheentrepreneurialstrengthofDrishteekiosksintact,beingapartofthesocial-enterprisenetworkofDrishtee.
SwapnaMishra,GeneralSecretaryandFounderMemberofDFSwapnajoinedDrishteeFoundationin2003tocombinehersocialpassionwithITworkexperience.Shehasworkedonvariousprojectssincelast4yearsrelatedtoWomenEntrepreneurshipPromotionwithvariouspartnersofDrishtee,likeNikeFoundation,IFC,DFIDetc.HeplaysavitalroleinenhancingprocessandqualityatalllevelsofOperationsandProjectManagement.
ChandanKumar,Secretary,DrishteeFoundationChandanisadynamicanddedicatedfoundermemberofDFwhohasbeenasourceofenergyfortheorganisation.HehasplayedakeyroleininitiatingtheNeedAssessmentSurveysofthedistrictsandestablishinglinkageswiththe government while sensitising the local administration and thegovernmenttowardsICTimplementations.
17
ShaileshK.Thakur,Treasurer,DrishteeFoundationShailesh is a �inancial management consultant to the organisation. Heplayed a lead role in advocacy and government sensitisation on e-Governance. He has promoted Drishtee e-Prashasan Kendras i.e. singlewindowsatthegovernmentof�icesforservicedeliverytothecitizens.
AnnualReport2014-15
GoverningBody
SatyanMishra,GoverningBodyMember,DrishteeFoundationAnAshokaFoundationFellowandDrishtee'sManagingDirector,Satyanhasanextensiveexperienceincreatingandimplementingsustainablemicroenterprise models. Satyan takes a lead role in streamlining DrishteeFoundation's role in facilitating the values through social enterpriseapproachandcreatingaplatformforeconomicandsocialempowermentofmarginalizedcommunitiesandpopulations.HeiskeystrategicconsultantincarvingoutthebestroleforDrishteeFoundationintheglobalICTsector.
MeenuMishra,GoverningBodyMember,DrishteeFoundationMeenu is a former secretary and a dynamic member of DrishteeFoundation.Shehasbeenanathleteandbasketballplayerinheruniversityyears but still continueswith her sportsman spirit and inspires DF fordedication andhard-work. Shebrings in speci�ic social andnetworkingstrengthstotheorganisation.
18
AnnualReport2014-15
19
OurValuedPartners
NOVARTIS
RICOH-JAPAN
AMARON
NIKE FOUNDATION
UNIVERSAL SPECS (U-SPECS)
CLINTON GLOBAL INITIATIVE
NESTLE INDIA
OIKOCREDIT
TELECENTRE.ORG
HALLORAN PHILANTHROPIES
ACC
MINISTRY OF PANCHAYATI RAJ,
GOVT OF INDIA
SCOJOFOUNDATION
DANONE
JRI-JAPANRESEARCHINSTITUTE
COLGATE-INDIA
SHELL FOUNDATION
STATE BANK OF INDIA
MINISTRY OF RURAL DEVELOPMENT
GOVT. OF INDIA
DEPARTMENT OF RURAL DEVELOPMENT, GOVT. OF BIHAR
NABARD
Other partner NGOs , Governmental Organizations and Corporates.
Drishtee FoundationKnowledge Boulevard, Tower B, 8th Floor,
Plot No. A-8 A, Sector 62, Noida – 201301, Uttar Pradesh, India
Tel : +91-120-4661000 | Fax : +91-120-4661002
Email :[email protected] | Website : www.drishtee.org