Annual Report 2014 - Mecklenburg-Vorpommern...marketing activities, more than 100 other individual...

Annual Report 2014The State Economic Development Agency of Mecklenburg-Vorpommern

Annual Report 2014The State Economic Development Agency of Mecklenburg-Vorpommern

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Annual Report 2014

07 Our Team Supports Your Goals Discover the Opportunities – Invest with Strong Partners New Team Member – Doreen Hanke

13 Priority Countries 2014 More Opportunities Through Increased Marketing ERDF – Priority Region Benelux Benvenuto – Mecklenburg-Vorpommern Presented in Northern Italy Hoş geldiniz – Business Contacts between the Bosporus and the Baltic Dobro pozhalovat' – Russia Day in Rostock-Warnemünde Grüezi – Lead Generation in Switzerland 2014 Herzlich willkommen! – Festive Reception in Vienna Irasshaimase – Project “Japan 2014”

Best Advertising for the Location: Berendsohn Expanding in Brüsewitz

Construction Begins in Dassow: New Pharmaceutical Plant for AqVida

News from Neustadt-Glewe: AcryliCon GmbH Opens Production Facility

New Investment in MEGA-Park Valluhn-Gallin: Ground- breaking Ceremony for Schur Pack Germany Production Facility

45 Trade Fairs & Events 2014 National Business Dinner in Hamburg BioCon Valley Meets Medical Valley Energy Storage Technology as a Location Factor / EXPO REAL /

BIOFACH International SIAL / Seafood Expo Global Health Ingredients Europe / JEC Composites Europe Invest in MV on the Road – Overview of Activities

55 Events Garden Chat: Summer Reception of the State Economic Development

Agency Invest in MV Captains of Industry Drop Anchor at “Business Meets Hanse Sail”

61 Networking Door Openers for Companies – Meeting of the State Economic Development

Agencies in Rostock Exchange of Experience in Dömitz – The Economic Development Agencies

of Mecklenburg-Vorpommern New Cooperation in the State for Promoting Professional Training –

The Food Academy

65 An Inside Look at Invest in MV Economic Development – Facts and Figures Projects – New and Expanding Businesses 2014 Showrooms – Invest in MV Proudly Presents Mecklenburg-Vorpommern Spot On – Media Focus 2014

75 Outlook 2015 Meeting of Global Market Leaders in Germany Visit to EWEA OFFSHORE in Denmark More Marketing in Switzerland Visit to the Ferrari Town, Maranello Lead Generation in Denmark

80 Imprint

31 Best Addresses in the North Success is Snowballing for the Industriepark Schwerin – A Magnet for Companies

Coffee Metropolis: Nestlé Opens Its Largest European Factory in Schwerin New in Schwerin: Hamburg-Based Polyethylene Recycler FVH Plans to Build

at the Industriepark The Sky’s the Limit: FLAMMAEROTEC Expanding Plastics Specialist Coming to Mecklenburg-Vorpommern: Topping-Out

Ceremony at PROCAP The Future in the Northeast – Developments in Vorpommern Well-Connected: TEUFELBERGER Locating to Stralsund Exceeding Expectations: IDT Biologika Building Research Center in Riems Sensational Motivation: Prolupin Researchers Win 2014 Deutscher Zukunftspreis Kick-Start: Deutsche Ölwerke Lubmin Expanding Capacities First Time in Mecklenburg-Vorpommern: Topping-Out Ceremony for

Lenzen-MillTech in Grevesmühlen

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MV Experiencing Strong GrowthDear Friends,

Mecklenburg-Vorpommern is on a steady growth path. In 2014, the gross domestic product in Mecklenburg-Vorpommern increased by 1.6 percent in real terms. I am particularly pleased that the gross value added rose by an impressive 8.1 percent in the manufacturing sector and by 2.4 percent in the construction industry. The manufacturing sector saw its share of the state’s total economic output grow from 10.1 percent in 2013 to 11.8 percent in 2014.

The labor market in Mecklenburg-Vorpommern is also developing well. Over the past 10 years, our unemployment has dropped by more than half. The jobless rate was 21.6 percent in April 2005 and only 10.6 percent in April 2015. Further- more, the number of employees paying mandatory social security contributions in Mecklenburg-Vorpommern has risen steadily: from approx. 503,000 in 2005 to approx. 550,000 in 2014.

This positive economic development can be seen in almost all sectors: from the manufacturing, healthcare, and service industries to the skilled trades. For the tourism industry in Mecklenburg-Vorpommern, 2014 was the most successful year to date, with 28.7 million overnight stays and 7.3 million guest arrivals. The goods-producing

industry, particularly the manufacturing sector and the skilled trades, has been a powerful engine for growth. The economic upswing has also reached the service sectors.

This shows: Our state’s economy is on firm footing. More jobs, companies with a strong willingness to invest, a record-breaking number of overnight stays in the tourism sector – these facts make me optimistic about the future. That being said, now is not the time to rest on our laurels – we must continue to work hard for this success every day. Many tasks and challenges still lie ahead.

We will continue to work on the improvement of economic conditions for our small and medium-sized companies and on the creation of attractive and secure jobs and training opportunities. Above all, we must reduce the seasonal fluctuations in em-ployment.

Thanks to the new EU-funding programs for 2014 to 2020, we are still able to offer an attractive portfolio of support opportunities. Grants for research and development are aimed at strengthening cooperation between the state’s innovative companies and universities.

The state economic development agency Invest in MV plays an important role in the recruitment of new businesses to our state. This year, Mecklenburg-Vorpommern

will celebrate its 25th anniversary of statehood. This is a perfect opportunity for us to look back with pride on our many achievements. The state economic development agency was created shortly after Mecklenburg-Vorpommern was founded and, since then, has made a sustainable contribution to its economic development through business-recruitment activities. Many companies that have set up operations here over the past decades are now well established and set on a course of expansion. And “course” is a good buzzword for us. We need more new businesses, and Invest in MV will help us attract them.

I would like to thank the entire staff of Invest in MV for their great work. Special thanks also go to YOU, the business leaders who have invested – and are still investing – in our beautiful state. You have recognized and embraced the opportunities available in Mecklenburg-Vorpommern.

We are happy to support you in the implementation of your plans.

Harry GlaweMinister of Economics, Construction, and TourismMecklenburg-Vorpommern

6 7Invest in MV – Jahresbericht 2014Die Landeswirtschaftsförderung von Mecklenburg-Vorpommern

Invest in MV – Jahresbericht 2014Die Landeswirtschaftsförderung von Mecklenburg-Vorpommern

The year 2014 was marked by the creation of new opportunities. In addition to tried-and-tested location- marketing activities, more than 100 other individual initiatives were carried out. In the context of roughly 90 trade fairs and events, approx. 46,000 business representatives were approached and 133 new projects generated for the state. This success has laid the foundation for the recruitment of further businesses and for new economic opportunities in Mecklenburg-Vorpommern.

Our Team Supports Your GoalsInvest in Mecklenburg-Vorpommern GmbH

9Invest in MV – Annual Report 2014Our Team Supports Your Goals8 Invest in MV – Annual Report 2014

Our Team Supports Your Goals

For Invest in MV GmbH, 2014 was an especially active year. The additional ERDF marketing activities initiated by the Ministry of Economics in 2012 have created new opportunities in location marketing that otherwise would not have been possible. With the support of three additional staff members, our agency was able to carry out more than one hundred initiatives over and above its normal activities. Most importantly, our location-marketing campaigns were complemented by targeted initiatives, such as mailings and promotional films for the respective industries. In the context of roughly 90 trade fairs and events, our agency was able to generate approx. 46,000 contacts to business representatives and 133 new projects for the state. As experience has shown, the more projects we attract and support, the more new businesses set up operations in the state.

In 2014, Invest in MV also succeeded in securing additional federal funds for strengthening its business-recruitment activities in Japan. The federal project “Japan” was mainly focused on electrical engineering companies and projects. For the implementation of this project, we recruited Doreen Hanke as a new project manager for our team. This means that we can plan for the year 2015 with additional staff and budget resources. The new businesses that have been recruited through projects supported by the European Regional Development Fund (ERDF) are a great testimony to the success of our work. In this area, our efforts are always focused on the creation of more and higher-quality jobs in the manufacturing industry.

The projects that were successfully completed in 2014 are proof that we have taken important steps in this direction. Examples include the company AqVida, a producer of oncology medicines, Aero Coating, a manufacturer of coatings for the aerospace industry, and Lenzen-MillTech, which is building a recycling facility for the recovery of copper in Grevesmühlen. We would like to thank our partners from industry and politics for the outstanding support they have provided and hope you all enjoy this Annual Report.

Michael SturmManaging Director of Invest in MV GmbH

Discover the Opportunities Invest with Strong Partners

Invest in Mecklenburg-Vorpommern GmbH is the economic development agency for the state of Mecklenburg-Vorpommern. As a “one-stop agency,” we are a partner for companies interested in expanding to Mecklenburg-Vorpommern.

Our Services• Location consulting: identification of suitable sites in the state• Support in negotiations with the relevant authorities and institutions• Guidance (contact information) for the recruitment of qualified personnel• Assistance with applications for funding from Mecklenburg-Vorpommern

& the EU• Identification of potential business partners and networks

Trust in Our Services – Supporting You Since 1991Mecklenburg-Vorpommern offers ideal conditions for your investment. The excellent investment climate, effective resources for recruiting skilled workers and management personnel, cutting-edge research institutes, and active net-works offer outstanding opportunities for new and expanding businesses, as well as exceptional prospects for development. We support national and inter-national investors, providing guidance on all relevant matters.

To this end, our experts offer project-management and support services, rang- ing from site evaluation to the implementation of the investment project. All inquiries are treated confidentially, and our services are free of charge.

1110

Astrid MartensOffice Management

Sabine KüntopfOffice Management

Reinhild HeeschControlling/Bookkeeping/Procurement

Doreen HankeConsultantJapan

Maciej MonkosaConsultant until May 31, 2015Automotive/Aviation/Logistics/Ports

Claudia Neufert ConsultantPR & Marketing

Dr. Elena MalievaSenior ConsultantBPO/Service Center/Russian Federation

Claudia Hertel ConsultantFood Industry/Fisheries

Uta PiehlSupport Team 1

Doreen WeigeltSenior ConsultantMechanical/Electrical Engineering

Juliane PloenConsultantRenewable Energies

Jörg MeckerSupport Team 2

Sabine Tennstedt Senior ConsultantBPO/Service Center/Tourism

Dorothee WagnerConsultantLife Sciences

Service

Ulf RiedelLeader, Industry Team 1

“Team 1 focuses on the sectors of the manufacturing industry that fit to Mecklenburg-Vorpommern. These include the classic mechanical engineering and special-machinery manufacturing, the maritime sector, renewable energies, aviation, and the chemical and plastics industries. We also initiate and actively support projects in the automotive industry. As in the past, we will continue to focus our outreach efforts on Turkey, Benelux, and Japan.”

Ursula GoldackerLeader, Industry Team 2

“Team 2 focuses on highly innovative sectors like life sciences and medical technology, as well as the high-revenue food industry and related segments, including food technology and packaging. Outreach efforts in 2014 were mainly aimed at Benelux, Italy, the Baltic region, Austria, and Switzerland. In 2015, initiatives will be added in Scandinavia and Switzerland.”

Michael SturmManaging Director

Waldemar HoppeDeputy Managing Director

New Team Member Doreen Hanke

Born in 1987, native of SchwerinStudies: BBA Marketing & MBA International Business at Texas A&M International University

“Invest in MV means the promotion of Mecklenburg-Vorpommern internationally. This fact became clear to me when I started my job as project manager for the implementation of the Japan project.

My responsibilities included, above all, the generation of new contacts through visits to Japanese trade fairs and events. Through this work, I am able to apply the theoretical principles that I learned during my studies. At Invest in MV, I experience firsthand what “International Business” means.I look forward to the new and exciting areas of responsibility awaiting me in Team 1. I am looking forward to the new business year and the upcoming projects in our state. In addition to these new roles, I will still serve as the main contact person for Japanese investors. As a native of Mecklenburg-Vorpommern, I am proud to support the state in its continued economic development.”

Invest in MV – Annual Report 2014Our Team Supports Your Goals

ERDF

ERDF ERDF

12 13Invest in MV – Annual Report 2014Priority Countries 2014

Invest in MV – Annual Report 2014Priority Countries 2014

Priority Countries 2014Benelux / Italy / Turkey / Russia / Switzerland / Austria / Japan

There is no substitute for the direct and face-to-face exchange of experiences and information. This is why Invest in MV visited companies in several countries, organized investor conferences, and established business contacts with European partners. These activities received significant funding from the “European Regional Development Fund” (ERDF). In addition, a new federal project focused on Japan was launched in 2014 with the aim of expanding business recruitment in Asia.

1514 Invest in MV – Annual Report 2014Priority Countries 2014

More Opportunities Through Increased Marketing

Financial support from the “European Regional Development Fund” is ex-pected to be approved for an additional five years beginning on August 1, 2015. In the past few years, these funds have been used effectively in several areas. For example, Invest in MV was able to generate many new leads and initiate projects, of which 14 were brought to a successful conclusion. With the approval of renewed funding, this work can be continued in the coming year. Plans have been made for visiting several trade fairs and events, and for making contact with potential investors. In 2015, the ERDF 1 and 2 projects will be focused on targeted business recruitment in various coun-tries. Owing to recent developments, Switzerland has become one of the main priority countries. As part of its Switzerland project, Invest in MV will pro-duce a booklet that will inform Swiss companies about opportunities in Mecklenburg-Vorpommern.

Invest in MV ERDF

Belgium 1 1

Denmark 0 1

Germany 61 14

France 1 1

Austria 3 2

Poland 2 4

Switzerland 1 3

Spain 1 0

United Kingdom 5 0

Others 13 2

Project Source Europe-wide in 2014

Project Share Europe-wide – ERDF and IiMV 2014

Invest in MV 76 %

ERDF 24 %

ERDF Results 2012 – 2014 Since the approval of subsidies in late 2012, a total of 82 projects have been generated through ERDF-funded activities. By the end of 2014, a total of 14 projects had already been successfully completed, creating 319 permanent jobs (investment volume: €126.7 million). Twenty-six percent of all projects can be attributed to ERDF projects.

82 projects

319 permanent jobs were created

If successful,the resulting investments could

create 950 new jobs

Already 14 newbusinesses recruited

Currently 43 ongoing projects

This project was funded by theEuropean Regional Development Fund (ERDF)

17Invest in MV – Annual Report 2014Priority Countries 201416 Invest in MV – Annual Report 2014

Priority Countries 2014

Günter GülkerDirector of the German-Dutch Chamber of Commerce (DNHK)

“For Dutch companies, Mecklenburg-Vorpommern has been one of the most important investment destinations for many years now. Leading companies from the fisheries, agriculture, food-processing, metalworking, and tourism sectors have set up operations here and are very satisfied with the location. In recent years, Germany overall has become even more attractive as an investment location. Mecklenburg-Vorpommern, which has much in common with its western neighbor, is also profiting from this development. With its central location on the important transport artery Hamburg – Berlin, Mecklenburg-Vorpommern offers a very appealing business environment for Dutch companies. Signif- icant growth potential can be seen, particularly in the energy, shipping, transport & logistics, and food sectors. This is one of the many reasons why we look forward to continuing our good cooperation with Invest in MV.”

ERDF Priority Region Benelux

In the context of the ERDF Priority Region Benelux, two events were organized in 2014: one in Belgium and a second in the Netherlands.

Wilkom + Welkom: Round Table in BelgiumOn September 24, 2014, an investor event in the form of a round-table discussion took place at the Xpo Meeting Center in the Belgian city of Kortrijk. Two Invest in MV employees supported the German-Belgian-Luxembourg Chamber of Commerce (AHK Debelux) in the organization of the event. Furthermore, visits were made to several companies that had been identified through lead-generation activities as having interest in setting up operations in the state. The northern Belgian region of Flanders has several companies in the mechanical and plant engineering sectors. Conclusion: Further events could be focused on this region in the future.

Welkom Nederland!Another investor event in the context of the ERDF Priority Region Benelux took place on November 26, 2014, in the Dutch city of Nieuwegein (near Utrecht). This event was organized by the German-Dutch Chamber of Commerce (DNHK) in close cooperation with Invest in MV. Attending the conference were Dutch investors and companies from various branches of industry, including the service, trade, steel construction, mechanical and plant engineering, electronics, metalworking, renewable energies, food, transport, and logistics sectors.

Participants were given practical tips and advice about setting up operations in Germany and even had the opportunity to ask specific questions in personal consultation sessions. One workshop focused on the cultural and legal differences between the Netherlands and Germany. In preparation for the event, a total of 4,000 Dutch companies were contacted with information about the investment location Mecklenburg-Vorpommern.

The speakers Bert Doldersum from Ostseestaal GmbH & Co. KG (Stralsund) and Diederik Parlevliet from Euro-Baltic Fischverarbeitungs GmbH (Sassnitz) gave im-pressive and practical presentations on the advantages of investing in Mecklenburg- Vorpommern. Harry Glawe, Minister of Economics, and Michael Sturm, Managing Director of Invest in MV, also outlined the state’s locational advantages.

Forty-five discussions with potential investors were conducted in the context of lead-generation activities connected with the event, and additional discussions took place at the event itself. A total of three new projects were generated. Invest in MV is now providing advice and support to the interested investors.

The following Dutch companies and groups have already established operations in Mecklenburg-Vorpommern: Grabower Süßwaren GmbH, Euro-Baltic Fischverarbei-tungs GmbH in Sassnitz, Pfanni GmbH & Co. OHG in Stavenhagen, Ostseestaal GmbH & Co. KG in Stralsund, Franziska Stolle Brenz GmbH, RST Rostock System-Technik GmbH, Winston Golf und Servaas Schlosshotel GmbH in Basthorst, and Van der Valk with locations in Wittenburg, Linstow, and Serrahn (on the lake Drewitzer See).

In the first half of 2014, a total of €430.4 million worth of goods were exchanged between our two countries (first half of 2013: €387.6 million).

10:00 uur Ontvangst

10:30 uurWelkomstwoord

10:40 uurBegroeting namens Mecklenburg-Vorpommern

10:50 uurInvesteren in Mecklen-burg Vorpommern – 11:05 uurNederlandse best practice-ondernemingen in Mecklenburg Vorpommern -- Bert Doldersum, Deputy Managing Director, Ostseestaal GmbH & Co KG (onderdeel van Central Industry Group Groningen)- ….?

12:05 uurWorkshop „Vestigen in Duitsland“ – Een overzicht van noemenswaardige Nederlands-Duitse verschillen

12:30 uurNetwerklunchmet branchespecifieke gesprekstafels

14:30 uurEinde bijeenkomst

Invest in Mecklenburg-Vorpommern is een regionale ontwikkelingsmaatschappij en de specialist rondom zakendoen in de deelstaat Mecklenburg-Vorpommern: gelegen aan de Oostzee en op korte afstand van Berlijn en Hamburg. De regio beschikt over gekwalificeerde arbeidskrachten, gerenommeerde wetenschapsinstituten, goede investeringsvoorwaarden en is centraal gelegen aan de Europese hoofdverkeersaders. Tot de voornaamste sectoren in de regio behoren o.a. energie, maritiem, lucht- & ruimtevaart, transport & logistiek, levensmiddelen en automotiv.

PROGRAMMAGeachte dames en heren, Wist u dat de Nederlands-Duitse zakelijke betrekkingen niet alleen de eerste plaats innemen op het gebied van internationale handelsvolumes? Ons buurland staat ook al jaren op nummer 1 waar het gaat om Nederlandse investeringen in het buitenland. Steeds meer Nederlandse ondernemers onderkennen de waarde van de sterke economie, betrouwbare industrie en goede infrastructuur in Duitsland. U ook?Om de stap te overwegen is het van belang om inzicht te krijgen in de kansen en ontwikkelingen op de markt in het buurland evenals een beeld te vormen van de regelgeving en verwachtingen bij zakendoen met onze Oosterburen. De Invest in Mecklenburg-Vorpommern GmbH en de Nederlands-Duitse Handelskamer nodigen u daarom van harte uit voor een informatiemiddag over

“Zakendoen en investeren in Duitsland”op woensdag 26 november 2014 (10:00-14:30 uur)in de Green Village, Blokhoeve 7, 3438 LC te NieuwegeinTijdens deze middag krijgt u uitgebreide informatie over de ervaringen van Nederlandse ondernemers met een vestiging Duitsland en informeren experts u op cultureel en juridisch vlak over de voornaamste wetenswaardigheden bij investeren in Duitsland. Vertegenwoordigers van Invest in Mecklenburg-Vorpommern en de Nederlands-Duitse Handelskamer staan tijdens het gehele evenement voor ondernemingsvragen ter beschikking en verwelkomen u graag voor een persoonlijke kennismaking. Met vriendelijke groeten,

Invest in Mecklenburg-Vorpommern GmbH Nederlands-Duitse Handelskamer (DNHK)

Herr Michael Sturm Herr Günter Gülker Directeur Directeur

UITNODIGING

PARTNER

This project was funded by the European Regional Development Fund (ERDF)

Unilever

Liebherr

Plukon FoodGroupOstseestaal

Gooi uw netten uit!Informeer u op 26 november 2014 over uw kansen op een goede vangst in deze Noord-Duitse zakenvijver

BIJ ONS KUNT U DE GROTE VISSEN VANGEN

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Dott. Luca LorenziRegional Director, UniCredit

“The economic power of Mecklenburg-Vorpommern has steadily increased in recent years in practically all industries. This is one of the reasons why UniCredit was happy to organize the event ‘Forum Germania: Investing in Mecklenburg-Vorpommern – Working Together to Develop Markets’ in cooperation with Invest in MV. With this event, we were able to support hundreds of SMEs from the Emilia Romagna region in their internationaliza-tion efforts.”

BenvenutoMecklenburg-Vorpommern Presented in Northern Italy

From March 18 to 20, 2014, representatives from Mecklenburg-Vorpommern toured the Milan metropolitan region and Bologna to promote the investment location in northeastern Germany, organizing company visits and a conference. The tour began on March 18th with visits to several companies from the food-tech-nology, packaging, and electrical engineering industries in and around Milan, accompanied by Dr. Stephan Rudolph, Vice Minister of the Ministry of Economics, Construction, and Tourism Mecklenburg-Vorpommern. In addition, business meetings were held at the University of Bologna with the aim of exploring potential for R&D cooperation between the important life sciences centers of Northern Italy and Mecklenburg-Vorpommern. As a follow-up to these meetings, an investor conference organized by Invest in MV, the Italian-German Chamber of Commerce (AHK), and DE International Italia took place on March 19, 2014, also in Bologna. The conference featured presentations highlighting the locational advantages of Mecklenburg-Vorpommern. Prof. Horst Klinkmann, MD, Ph.D., Dr.h.c.(mult.) from Rostock, President of BioCon Valley and Board of Trustees for the Health Economy (Kuratorium Gesundheits-wirtschaft) of Mecklenburg-Vorpommern, presented the key features of the research landscape in Mecklenburg-Vorpommern and outlined various opportunities for potential investors in the economic region. Since 1992, Prof. Klinkmann has served as Dean of the International Faculty for Artificial Organs at the University of Bologna, which enjoys an excellent reputation in the field of medical research and is considered to be the oldest university in the world. In 2011, the University granted Prof. Klinkmann an honorary doctorate.

Dieter Gelzer, Managing Director of the Malchin plant of Cargill Deutschland GmbH, outlined the locational advantages of Mecklenburg-Vorpommern for the food industry. The production facility in Malchin is the largest pectin plant in Germany.

On March 20th, the delegation visited well-known suppliers from the mechanical and plant engineering sectors, as well as a multinational logistics company.

Best of Northern Germany

Unione EuropeaFondo Europeo di Sviluppo Regionale (FESR)

Da noi ci sono ipesci grossi...

...gettate le Vostre reti!invito all‘evento informativo con aperitivo“Fare business nella Regione tedesca Mecklenburg-Vorpommern - sviluppare insieme i mercati“

in data 19 marzo 2014 alle ore 15:30presso Unicredit - palazzo Magnani sito in via Zamboni 20, Bologna

WeberBiotronik



Dr. Stefan Rudolph Vice Minister of the Ministry of Economics, Construction, and Tourism

“ ’Made in Germany’ remains a valuable selling point of many German products, which makes the business location Germany attractive for foreign investors as well. We market our state suc-cessfully worldwide as a top location for business, highlighting the reputation of the ‘Made in Germany’ label and other locational advantages, such as the professionally qualified workforce, business-friendly infrastructure, business-oriented science and research, and our authentically welcoming culture. In this work, it is important to view and utilize business-recruitment activities as opportunities to overcome possible prejudices and build trust. We’re on the right path.”

Hoş geldinizBusiness Contacts Betweenthe Bosporus and the Baltic

Since as early as 2013, it has been clear that more and more Turkish companies are becoming interested in investment in Germany. Therefore, the agency decided to continue building upon this success in 2014 and designate Turkey as a “Priority Country” within the context of the ERDF-funded project. Invest in MV worked with the German-Turkish Chamber of Commerce and Industry in Istanbul to plan further measures aimed at informing Turkish companies about the advantages of Mecklenburg-Vorpommern as an investment location.

In January and April of 2014, Invest in MV visited several companies in Istanbul, accompanied by Vice Minister Dr. Stefan Rudolph. Following these constructive meetings, arrangements were made for site visits in Mecklenburg-Vorpommern. In December 2014, Invest in MV held a roadshow in Izmir and Istanbul and visited the International Istanbul Plastics Industry Fair “Plast Eurasia.” In total, these activities generated six new projects from the automotive, plastics, electrical engineering, and mechanical engineering sectors.

Emin Doganay, a business leader and recently appointed “economic ambassador” for Mecklenburg-Vorpommern, proved his merit as a representative for the state. In numerous meetings, he was able to offer valuable support with his knowledge of the Turkish language and culture, contributing substantially to the generation of new investment projects. Invest in MV would also like to take this opportunity to thank Mr. Doganay for his support at the meetings with Turkish companies in Mecklenburg-Vorpommern. In summary, we have learned that Turkish companies are interested in foreign in-vestment but also require local partners who can help pave the way for them to plan and implement their investment projects. Direct and personal contacts with Turkish investors will continue to be essential for building trust and conveying a true im-pression of the location Mecklenburg-Vorpommern. Therefore, a significant presence in the region is of crucial importance, not only for developing and strengthening relationships, but also for expressing esteem and interest as clearly as possible.

With these facts in mind, Invest in MV and the German-Turkish Chamber of Commerce and Industry are organizing an event for Turkish business leaders in 2015 at the summer residence of the German Embassy in Istanbul.


Dobro pozhalovat‘Russia Day in Rostock-Warnemünde

Russia plays a vital role in the economic cooperation between the Baltic Sea States and is also an important strategic partner for Mecklenburg- Vorpommern.

The business conference held on October 1, 2014, was an outstanding suc-cess, attracting more than 500 guests. This event focused on the direct exchange of experiences and information between Russian and German companies in four industry forums (maritime, logistics, energy/energy- engineering, agriculture and food). The conference succeeded in achieving its aim of keeping the channels of dialog open, even in difficult times.

The Russian investor Kirovsky Zavod JSC is enabling the company Deutsche Großwälzlager GmbH (DGWL GmbH) to establish a production facility at Rostock’s “Fishery Port” (Fischereihafen). For the first phase of development, the company will be investing roughly €5 million and creating 22 permanent jobs.

At the heart of its production portfolio is the manufacture of complex and customized slewing bearings for various industrial sectors, including wind energy, turbines, cranes, and agricul-tural machinery. Invest in MV and Rostock Business are providing support and assistance for this project.

The NEVA Exhibition and Conference for shipbuilding, shipping, and offshore technology was held in St. Petersburg in September 2013. Invest in MV and Rostock Business coordinated the exhibitors from our state for the exhibition’s German Pavilion.

Important contacts were also made at a healthcare-sector conference that was organized in Russia at the same time. State representatives visited the V.A. Almazov Federal Center for Heart, Blood & Endocrinology. In 2014, a collaboration was established between this Russian clinic and the Heart and Diabetes Center of Mecklenburg-Vorpommern in Karlsburg. This col-laboration involved the exchange of personnel between the two clinics for training purposes.

Dr. Albrecht BochowRepresentative of the main shareholder of DGWL

“As a young Russian-German industrial company, we were looking for a suitable location with storage facilities in Mecklenburg-Vorpommern for our slewing-bearing production facility.With support from the state economic development agency Invest in MV, we eventually found just what we were looking for at the Rostock Cargo and Fishery Port. With convenient and direct links to the Baltic Sea, we are now able to transport even very heavy loads and to ship products to our international custo-mers, not only by road, rail, and air, but also by sea. Thanks to the excellent cooperation between politics, administration, and economic development, we felt very much at home in Mecklenburg-Vorpommern from the beginning. The welcoming culture for investors is impressive indeed.”



Grüezi Lead Generation in Switzerland 2014

Representatives from the Economic Development Corporation Vorpommern (WFG) and its partners visited the parallel trade fairs SWISSTECH and PRODEX in Basle/Switzerland to promote the region of Vorpommern and attract new investment. This trade-fair visit was organized and carried out in close cooperation with the regional development agency Förder- und Entwicklungsgesellschaft Uecker-Region mbH and Invest in Mecklenburg-Vorpommern GmbH.

The state economic development agency co-financed the visit with resources from the European Regional Development Fund (ERDF). Local economic development agencies from the city of Neubran-denburg and the district of Mecklenburgische Seenplatte were also involved in the planning process.

Further support for the event preparations was provided by ExperConsult. From mid-June to December 2014, this consulting company con-ducted a telemarketing campaign to generate leads for Invest in MV, exhausting all possible avenues. As a result, a total of 142 companies in the mechanical engineering, medical technology, food, and chemical-pharmaceutical industries were person- ally contacted.

Dr. Otto LampeAmbassador of the Federal Republic of Germany to Switzerland and Liechtenstein

“The Swiss business sector is one of the most important investors in Germany. In 2013, the capital invested in Germany by Swiss businesses amounted to more than CHF 50 billion. This investment contributed to the maintenance of nearly 300,000 jobs in Germany. From a Swiss perspective, it is also worthwhile to look to Northern Germany for possible investment locations: Mecklenburg-Vorpommern is a competitive and attractive investment location with excellent business prospects for companies and investors. The state’s location as a hub in the economically thriving Baltic Sea region with close links to the metropolitan areas of Hamburg, Berlin, and Szczecin, the attractive range of available properties including com-mercial sites located in large-scale business parks or directly adjacent to ports, the excellent infrastructure, and the qualified and flexible workforce are some of the locational advantages that Swiss companies find attractive. Germany is Switzerland’s most important trading partner by far. Outstanding locational advantages are an important argument in strategic planning, especially in the export-oriented Swiss industries, e.g. the chemical, pharmaceutical, machine, electrical, metal, and food sectors. Furthermore, the beautiful landscape and pristine nature at the Baltic coast and in the Lake District are important not only for tourism, but also for the location factor ‘quality of life.’ Therefore, promoting the business location Mecklenburg-Vorpommern in Switzerland in my role as Germany’s ambassador is not just a duty, but also a pleasure.”



Herzlich willkommen!Festive Reception in Vienna

On October 2, 2014, the Ambassador of the Federal Republic of Germany, Detlev Rünger, and the Minister President of Mecklenburg-Vorpommern, Erwin Sellering, hosted a festive reception at the Palais Liechtenstein in the Danube metropolis of Vienna to celebrate German Unity Day (Tag der Deutschen Einheit). Mecklenburg-Vorpommern’s Minister of Economics, Harry Glawe, was also in attendance. For Invest in MV, this prestigious event offered an excellent opportunity to present our state in its best light. An Invest-in-MV Lounge was set up especially for this reception and attracted numerous interested guests.

On June 9, 2015, Invest in MV was back in Vienna, this time for the “Roadshow II,” an event initiated by Germany Trade and Invest (GTAI). Further trade-fair visits and other events in Austria have already been planned, including an investor conference on October 21, 2015, that is being organized by Invest in MV.

MV InVest-LoungeBismarck-Hering grüßt Wiener Schnitzel



Peter AlltschekowManaging Director Eastern Germany,Germany Trade and Invest

“Japan is one of the most technologically advanced countries in the world and will be playing a prominent role in the most important industrial issue of the future: ‘Industry 4.0.’ In Japan, continuity is the prerequisite for lasting business relationships based on trust. Invest in Mecklenburg-Vorpommern is laying the foundation for this continuity by participating actively in our annual Japan-German Industry Forum (JGIF) in Tokyo. The agen-cy’s presentation on Mecklenburg-Vorpommern’s advantages to an audience of important Japanese industry representatives at the Embassy of Japan in Germany was also received with great interest.”

IrasshaimaseProject “Japan 2014”

One of the stated aims of Invest in MV is to significantly expand business- recruitment activities in Asia. This aim is being supported with funds from the Federal Government and the Ministry of Economics, Construction, and Tourism Mecklenburg-Vorpommern.The project “Japan 2014” was initiated in this context, and Doreen Hanke was hired as the project manager. The main objective was to gain a thorough understanding of this fascinating Asian country and make initial contacts. To this end, Invest in MV made three trips to Japan in 2014, taking part in leading trade fairs in large Japanese cities and meeting with potential investors. This investor-outreach work was focused on the automotive industry (incl. energy storage, alternative propulsion systems, storage technologies, etc.), renewable energies, mechanical engineering, and the plastics industry/lightweight construction (e.g. carbon fiber production).

The project has exceeded its targets for the number of initial contacts made in Japan. Numerous contacts, one project, and various leads were generated. Furthermore, the project succeeded in informing a large number of Japanese professionals about the locational advantages of Mecklenburg-Vorpommern in the context of face-to-face meetings at events (trade fairs, forums) and company visits in Japan.

イノベーション拠点ドイツ、メクレンブルグ・フォアポンメルン州が企業のグローバル展開をサポートドイツ北部に立地するメクレンブルグ・フォアポンメルン州は、供給エネルギーの100％が再生可能エネルギーで、欧州最大級の蓄電設備を備えるなど、イノベーティブな取り組みを進めています。欧州の中央部に位置し、バルト海を通じた世界へのアクセスも良好、さらに企業誘致のための優遇政策も充実し、いま世界中の企業からビジネス展開の拠点として注目を集めています。わたしたち Invest in Mecklenburg-Vorpommern GmbH は、「ワンストップエージェンシー」として、メクレンブルグ・フォアポンメルン州への進出を検討する企業に対し、さまざまなサービスを無料でご提供いたします。ぜひご相談ください。

メクレンブルク・フォアポンメルン州経済振興公社Invest in Mecklenburg-Vorpommern GmbHお問い合わせ

Schlossgartenallee 15 -19061 Schwerin, Germany

www.invest-in-mv.de/jp

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30 31Invest in MV – Annual Report 2014Best Addresses in the North

Invest in MV – Annual Report 2014Best Addresses in the North

Best Addresses in the NorthProjects and New Businesses 2014

Mecklenburg-Vorpommern’s economic power is steadily growing. With its outstanding conditions for investment, the state has succeeded in attracting multinational companies, as well as regional and smaller companies, many of which also enjoy national and international reputations. In 2014, Invest in MV once again provided active support and assistance to various start-ups and companies locating or expanding to Mecklenburg-Vorpommern.

33Invest in MV – Annual Report 2014Best Addresses in the North32 Invest in MV – Annual Report 2014

Best Addresses in the North

Success is Snowballing for the Industriepark Schwerin: A Magnet for Companies

In September 2014, Nestlé—the global leader of the food industry—opened Europe’s largest coffee-capsule plant at the Industriepark Schwerin. Other companies with facilities at this industrial park include the aerospace supplier FLAMMAEROTEC and the automotive supplier PTS Precision. Furthermore, the company SAS Schwerin (Schweriner Abfallentsorgungs- und Straßenreinigungs-gesellschaft mbH) is currently investing in a modern anaerobic digestion plant for organic wastes at this site. There’s no question: The Industriepark Schwerin has become a popular location for national and international companies.

Coffee Metropolis:Nestlé Opens Its Largest European Factory in Schwerin In 2014, after roughly two years of construction, Nestlé opened its new factory at the Industriepark Schwerin. At an inauguration ceremony on September 5th, Nestlé Europe CEO Laurent Freixe, Minister President Erwin Sellering, and German Federal Family Minister Manuela Schwesig pressed the symbolic start button. Also in attendance: Nestlé Deutschland CEO Gerhard Berssenbrügge, Minister of Economics Harry Glawe, and 200 other guests.

With an investment volume of €220 mil-lion and a production capacity of roughly two billion capsules per year, the new Schwerin factory is the largest and most modern production facility for Nescafé Dolce Gusto capsules in Europe. Some 450 new jobs will be created. Construc-tion work was performed by approx. 30 companies from all over Germany, including 18 from Mecklenburg-Vorpommern.



The Sky’s the Limit: FLAMMAEROTEC Expanding“We have received new orders,” announced Managing Director Lothar Brecht in August 2014. Word of the company’s expertise had spread to China, where a new customer was acquired. FLAMMAEROTEC, from Mecklenburg-Vorpommern’s state capital, is reaching new heights of success as a widely recognized supplier to the national and international aerospace industry. Plans have been made to expand the production facility at the Industriepark Schwerin by 2016. “We cur-rently have 10,000 square meters (108,000 sq. ft.) and plan to add an additional 4,000 to 5,000 (43,000-54,000 sq. ft.),” reported Frieder Flamm, also Managing Director at FLAMMAEROTEC. Some 70 new jobs will be created, bringing the total number of employees to 350 by 2016. In the last financial year, the company’s 280 employees generated sales of €43.4 million. The company also plans to offer additional training positions.

Plastics Specialist Coming to Mecklenburg-Vorpommern: Topping-Out Ceremony at PROCAP In late August 2014, the Luxembourg-based plastics specialist PROCAP celebrated the topping out of its new building at the Industriepark Schwerin. PROCAP’s customers include Nestlé, Unilever, Monsanto, Bayer, BASF, Pfizer, L’Oréal, and Chanel. A total of €26 million will be invested in the new facility. The Ministry of Eco-nomics is supporting the project with approx. €4 million in funds from the Joint Task Program for the “Promotion of Industry and Trade” (GRW). In April 2013, PROCAP took over the company Schoeller Cap Systems in the state capital. Its production lines are being moved to the Industriepark Schwerin. The company, which currently has 45 employees, will create an additional 17 jobs with the move.

New in Schwerin: Hamburg-Based Polyethylene Recycler FVH Plans to Build at the Industriepark Last year, the company FVH Folienveredelung Hamburg GmbH & Co. KG decided to build its new production facility in the state capital of Mecklenburg-Vorpommern. FVH uses HydroDyn recycling technology, an innovative, patented process that makes it possible to produce high-quality polyethylene granulates (PE granulates) from plastic film wastes.

The investment volume for this new facility will total roughly €18.6 million. One factor that contributed to the company’s decision for Mecklenburg-Vorpommern was the effective cooperation between Invest in MV, the City of Schwerin, and the Ministry of Economics, which is supporting the project with approx. €6.8 million. In the first phase of development, 40 new jobs will be created, with more than 100 planned for the long term.

Michael HofmannManaging Director, FVH Folienveredelung Hamburg GmbH & Co KG

“Over the coming years, we would like to establish Europe’s largest recycling center for plastic wastes on the outskirts of the capital city. This project will require good logistics options, which are provided, above all, by the convenient location of the Industriepark Schwerin. The industrial park, located directly on the A24 and A14 autobahns, offers quick and direct access to major metropolitan areas like Hamburg and Berlin, as well as Poland. This advantage is very decisive in our industry.”



The Future in the Northeast: Developments in Vorpommern

Exceeding Expectations: IDT Biologika Building Research Center in Riems IDT Biologika (Riems) specializes in the field of animal health. When the subsidiary was first established in 2013, the state government made it clear that it had high expectations for its activities. The results of the first year are impressive indeed. In 2014, the original number of jobs was slightly increased. The most visible sign of this positive site development is the research center that the company began building in the spring of 2015. A total of €10 million is being invested in this new facility. The groundbreaking ceremony on May 26, 2015, was attended by German Chancellor Dr. Angela Merkel and other prominent guests.

Dr. Ralf PfirmannManaging Director, IDT Biologika

“IDT Biologika GmbH (Riems) has rapidly assumed an important role in the company IDT as a whole. We are benefiting greatly from the Riems facility. Our research work at the site profits from the proximity to the Friedrich-Loeffler-Institut, with whom we have been cooperating closely in the field of animal health for many years. In addition, we are taking advantage of the strong networking in the state’s healthcare industry. Mecklenburg-Vorpommern gave us a warm welcome from all sides. We are especially pleased with the support we have received from the government and the economic development agencies.”

Well-Connected: TEUFELBERGER Locating to Stralsund The globally active rope manufacturer TEUFELBERGER Holding AG from Austria plans to invest €38 million in the Hanseatic city of Stralsund. The direct access to the Baltic Sea offered a clear advantage for shipping the com-pany’s rope reels, which can weigh several tons. The shipment of these reels by land is very expensive and requires compliance with strict regulations.

The new factory building directly on the Baltic Sea will cover an area of 14,000 square meters (151,000 sq. ft.) and employ 70 people. It is the largest expansion project in TEUFELBERGER’s 225-year history. The company plans to finalize construction and launch production by the end of 2016. The state economic development agency Invest in MV, along with regional partners, is providing support and assistance for this investment project.



Sensational Motivation: Prolupin Researchers Win 2014 Deutscher ZukunftspreisOn November 19, 2014, the Fraunhofer researchers Dr. Peter Eisner and Dr. Stephanie Mittermaier, together with Prolupin’s founder, Katrin Petersen, were awarded the 18th Deutscher Zukunftspreis. German Federal President Joachim Gauck presents this award to honor exceptional achievements in the areas of technology, engineering, and the natural sciences that lead to market-ready products. It is endowed with €250,000 in prize money. Oliver Gollnick, Managing Director of Prolupin GmbH, viewed the award of the Deutscher Zukunfts-preis as recognition of the company’s valuable work and a source of motivation for the whole team.

As a spin-off of the Fraunhofer Institute for Process Engineering and Packaging IVV, Prolupin GmbH produces pure plant proteins in Grimmen. Since 2011, the supermarket chain EDEKA in southern Bavaria has been selling various Prolupin products under the brand name “Lupinesse.”

Kick-Start: Deutsche Ölwerke Lubmin Expanding CapacitiesIn 2013, Deutsche Ölwerke Lubmin GmbH opened a new production facility on the grounds of a decommissioned power station. Since then, demand has increased for the company’s motor oils, which it produces for cars and trucks, including customers on the Formula 1 racing series. In Oc-tober 2014, the company announced its plans to ramp up production capacity to meet the growing demand.

Deutsche Ölwerke Lubmin has since invested €1.2 million in three new filling lines for the factory and another €2.5 million in 20 additional oil-storage tanks. The construction of a new production facility is also planned. By March 2015, the company’s 40 employees had gained 15 new colleagues.



First Time in Mecklenburg-Vorpommern: Topping-Out Ceremony for Lenzen-MillTech in GrevesmühlenOn September 19, 2014, Lenzen-MillTech GmbH & Co. KG celebrated the topping out of its new building in the Business Park Northwest, Grevesmühlen. The recycling specialist from Rosbach has been operating successfully in the field of materials recovery for more than 60 years. Owing to its continued success, MillTech required additional production space. The Grevesmühlen site will be the company’s first branch facility in Mecklenburg-Vorpommern. A total of 18 permanent jobs will be created. Support and assistance for this investment project was provided by the Federal State Institute for Public Funding (LFI), MBG Schwerin, the HCM Group Schleswig Holstein, and the state economic development agency Invest in MV.

Best Advertising for the Location: Berendsohn Expanding in BrüsewitzBerendsohn AG, one of the leading European companies in the promotional products market, is expanding its facility in Brüsewitz by adding almost 3,000 square meters (32,300 sq. ft.) of production and storage space. On February 14, 2014, a symbolic groundbreaking ceremony was held, followed by a guided tour of the plant. In attendance were the CEO of Berendsohn AG, Jörn Lam-bertz, and the Minister of Economics, Construction, and Tourism of the State of Mecklenburg- Vorpommern, Harry Glawe. A total of approx. €2.75 million will be invested. The Ministry of Economics supported the project with €399,500 in funds from the Joint Task Program for the “Promotion of Industry and Trade” (GRW).

Construction Begins in Dassow: New Pharmaceutical Plant for AqVida On October 22, 2014, the Hamburg-based pharmaceutical company AqVida celebrated the start of construction on its new production facility in the Holmer Berg business park in Dassow. The Minister of Economics of Mecklenburg- Vorpommern, Harry Glawe, joined investors in turning the first shovelfuls of earth in the presence of guests from industry and politics. In 2016, the new facility will begin producing medicines, with an emphasis on cancer treatments. The Dassow site will be AqVida’s first production facility in Mecklenburg-Vorpommern. A total of 25 permanent jobs are being created locally. Invest in MV is also providing support and guidance for this investment project.

Wolfgang HeinzeManaging Director, AqVida GmbH

“Bucking the global trend of moving production to low-wage countries, we are building a plant in Dassow for the production of anti-cancer medicines – ‘Made in Germany.’ The complexity of the project requires close cooperation with the government agencies, and we are very satisfied with the strong support we have received from all sides. As they say, ‘Mecklenburg- Vorpommern is good for you.’ ”

New Business and Expansion in 2014:



News from Neustadt-Glewe: AcryliCon GmbH Opens Production Facility

AcryliCon Polymers GmbH manufactures synthetic resins –so-called polymers – primarily for the construction sector and for use with industrial flooring. Invest in MV provided support and guidance for this new investment project in 2014, which was partially the result of a visit that Minister of Economics Harry Glawe made to Switzerland in November of 2012.

A total of €9.5 million will be invested in the Neustadt-Glewe fa-cility. The Ministry of Economics of Mecklenburg-Vorpommern is supporting the project with approx. €3.6 million. The produc-tion and storage facilities will cover roughly 4,000 square meters (43,000 sq. ft.); an additional 1,800 square meters (19,400 sq. ft.) are available for laboratories and administration.

New Company at Business Park A24:Groundbreaking Ceremony for Schur Pack Germany Production Facility

On August 5, 2014, a groundbreaking ceremony was held for the new folding box plant being built by Schur Pack at the Business Park A24 with a floor area of approx. 28,000 square meters (301,000 sq. ft.). The company will also be investing in new production equipment, including sheetfed offset presses, au-tomatic punching machines, and folder gluers. With this investment project, production will be moved from Büchen to Valluhn.

A total of nearly €69 million will be invested by the 165-year-old internationally successful company. The Ministry of Economics is supporting the project with nearly €17 million in funds from the Joint Task Program for the “Promotion of Industry and Trade” (GRW).

Schur Pack Germany GmbH“We decided for the Business Park A24 because it offers outstanding conditions for our company. The convenient location right on the autobahn between Berlin and Hamburg plays an important role, as does the availability of additional space that can be used for future expansion. A committed workforce is available to serve the needs of our company and contribute to its economic success. Another factor in our decision for this location was the competent advice and practical assistance we received from the Southwest Mecklenburg Business Development Corporation. Any questions that arose throughout the entire planning and implementation process were promptly answered. And, lastly, our product portfolio fits nicely into the region’s value chain.”

44 45Invest in MV – Annual Report 2014Trade Fairs & Events 2014

Invest in MV – Annual Report 2014Trade Fairs & Events 2014

Each year, Invest in MV makes regular visits to trade fairs in Germany and abroad and organizes investor conferences, business meetings, and informational tours. These activities are integral to the promotion of economic development in Mecklenburg-Vorpommern. On these trips, Invest in MV presents the state as a business location, keeps abreast of the latest trends, recruits investors, establishes new contacts, and strengthens existing relationships. The calendar of events in 2014 included the Business Dinner in Hamburg, the EXPO REAL in Munich, and the JEC Composites Europe in Paris.

Trade Fairs & Events 2014On the Road in Europe and the Far East

47Invest in MV – Annual Report 2014Trade Fairs & Events 201446 Invest in MV – Annual Report 2014

Trade Fairs & Events 2014

Business Dinner in Hamburg The proximity to Hamburg plays an important role in the promotion of economic development in Mecklenburg-Vorpommern – partially due to the fact that the western parts of the state have been part of the Hamburg Metropolitan Region since May 1, 2012. The promotion of networking and regional infrastructure, cross-border projects with Mecklenburg- Vorpommern, and joint location-marketing activities are also gaining importance for expanding companies from Hamburg.On October 28, 2014, the Minister of Economics, Construction, and Tour- ism, Harry Glawe, gave a presentation at the Business Club Hamburg, promoting the business location Mecklenburg-Vorpommern to an au-dience of more than 100 business leaders, political figures, and govern-ment officials. Under the motto “Working Together to Move Markets,” participants were informed about the strengthening of cooperation between the two states. The event was organized by the state economic development agency Invest in MV with a special focus on the food industry. Since 1990, the Ministry of Economics has supported more than 422 food-industry projects with a total of €448 million in the context of the common task “Improvement of Regional Economic Structure” (GRW) and the Euro-pean Regional Development Fund (ERDF). This support has triggered investments totaling €2.6 billion.

Ursula GoldackerLeader, Team 2

“In the context of the ERDF-funded project ‘technology trends’ aimed at expanding our location-marking activities, we would like to strengthen the positioning of Mecklenburg-Vorpommern as a location for business and research. There are still many business segments in the life sciences industry that could profit from increased location marketing, particularly from outreach activities in Southern Germany.”

BioCon Valley Meets Medical ValleyOn April 3 and 4, 2014, experts from the medical-technology cluster Medical Valley of Middle Franconia (Bavaria) visited various companies and research institutes from the life sciences sector in Mecklenburg-Vorpommern on a tour organized by Invest in MV. Under the motto “Promising Opportunities for Operating and Investing,” the hosts and their guests discussed mutual opportunities for the two regions in these fields and explored the potential for north- south cooperation between companies in the sector.

Prior to this informational tour, experts from Mecklenburg-Vorpommern had visited the medical-technology cluster in Erlangen. The project was organized by Invest in MV GmbH with support from the Nuremberg Chamber of Commerce and Industry users’ club “Medicine and Healthcare,” the Chamber of Industry and Commerce Rostock, and the network BioCon Valley.

NationalThe program in April included visits to the Institute for Commu-nity Medicine at the University Medicine Greifswald, the BioTech-nikum, and Europe’s largest non-university institute in the field of low-temperature plasmas, the Leibniz Institute for Plasma Science and Technology (INP Greifswald). Also on the schedule was a panel discussion on the subject of biomaterials at the Chamber of Industry and Commerce Rostock and visits to both the Institute for Biomed- ical Engineering at the University of Rostock in Warnemünde and the annual event of the BioCon Valley Initiative in Neubrandenburg.



Energy Storage Technology as a Location Factor

Numerous companies require enormous amounts of energy for their production proc- esses. These energy requirements are associated with enormous costs. Therefore, reduc-tions in electricity costs are essential for enabling companies to grow and remain com-petitive in the global market. With these issues in mind, Invest in MV organized the colloquium “Energy Storage Tech-nology as a Location Factor” on September 16, 2014, at the Schleswig-Holstein House in Schwerin. At the presentations given by Stefan Krakowka from the Federal Office for Economic Affairs and Export Control (BAFA) and Dr. Ulrich Bünger from the company Ludwig-Bölkow-Systemtechnik GmbH, company representatives had the opportunity to discuss how new technologies “made in Mecklenburg-Vorpommern” can help save and/or store energy.

ExPO REALFrom October 6 to 8, 2014, Rostock Business, together with 14 partners, attended the ExPO REAL in Munich for the 11th time, presenting the city as a premium location for business and real estate to the international visitors. Their promotional campaign focused on the coveted locations and properties on the Baltic Sea in close proximity to ports. Every year, a presentation entitled “Best of Northern Germa-ny: Investieren am Wasser” is prepared in cooperation with the municipalities of Mecklenburg-Vorpommern and used in discussions and meetings at the trade fair. The presentation showcases exclusive development projects from the entire state. For many years now, the state economic development agency Invest in MV GmbH has been partnering with Rostock Business, the economic development agency of the Hanseatic City of Rostock, in the organization of this trade-fair visit.

BioFachMecklenburg-Vorpommern was represented by Invest in MV GmbH and others at the world’s leading trade fair for organic food from February 12 to 15, 2014, in Nuremberg. On behalf of the state of Mecklenburg-Vorpommern, the association Agrarmarketing Mecklenburg-Vorpommern e. V. (AMV) organized and staffed a joint stand with a maritime theme. Over an area of 228 square meters (2,450 sq. ft.), eleven exhibitors from the state presented their products and know-how to the professionals attending the trade fair. In the cooking studio of the state’s own “MV Lounge,” regional dishes were freshly prepared using organic products from the exhibitors. With an annual turnover of approx. €4 billion, the food industry is one of the supporting pillars of our state’s economy.



International Health Ingredients Europe The Health Ingredients Europe exhibition has established itself within a niche of the food industry. The world’s leading health and natural food ingredients event, which is held every two years at various locations, attracts roughly 450 exhibitors and 8,000 visitors. A team from Invest in MV attended last year’s event in Amsterdam from December 2 to 4, 2014. Their mission was to meet with potential investors and exchange experiences. From numerous successful meetings and discussions, six new leads were generated.

JEC Composites EuropeFrom March 11 to 13, 2014, representatives of Invest in MV GmbH attended the JEC Composites Europe in Paris for the second time in the context of the ERDF project. At the event, the team from Invest in MV took part in a total of ten prearranged meetings. From these meetings, three new leads were generated. Most companies use the JEC Composites Europe as an opportunity for winning new orders. This event is also one of the world’s leading trade fairs of the com-posites industry, which has experienced a surge in demand from the current policies aimed at achieving energy efficiency objectives. Furthermore, composite materials are still not linked to a well-established, traditional network of sup-pliers with their downstream services.

SIAL

SIAL, the world’s largest food exhibition, takes place every two years in Paris, alternating with the Anuga in Cologne. From October 16 to 20, 2014, more than 155,000 visitors from 194 countries were counted in the Parisian exhibition halls, among them high-ranking politicians and company representatives. Invest in MV took advantage of this excellent opportunity to meet with companies from the food industry and present Mecklenburg-Vorpommern as a business location. Three leads were generated through contacts with interested investors. Seafood Expo Global

In 2014, Invest in MV made its third visit to the Seafood Expo Global in Brussels. This event is the world’s largest seafood trade fair and has been increasing in size every year. From May 6 to 8, 2014, it attracted nearly 26,000 visitors from 150 different countries. A team from Invest in MV attended the trade fair to learn about the latest trends, products, and services of the industry and actively present Mecklenburg-Vorpommern as an investment location. This visit generated four leads and two new projects.



ISM International Sweets and Biscuits Fair, Cologne Jan. 26 – 29, 2014

BIOFACH, Nuremberg Feb. 12 – 15, 2014

CeBIT, Hanover Mar. 9 – 15, 2014

Hannover Messe 2014 Apr. 7 – 11, 2014

AIX Aircraft Interiors Expo, Hamburg Apr. 8 – 10, 2014

Food Industry Day, Ahrenshoop Apr. 23 – 24, 2014

Wind & Maritime, Rostock May 7, 2014

Interpack, Düsseldorf May 8 – 14, 2014

Meeting of the German state development agencies, Rostock May 8 – 9, 2014

CeMAT, Hanover May 19 – 23, 2014

ILA, Berlin May 20 – 22, 2014

Conference on the Health Economy, Rostock May 20 – 21, 2014

Real Estate Day, Rostock May 21 – 22, 2014

Summer Reception, Schwerin May 27, 2014

Hanse Sail, Rostock Aug. 8 – 10, 2014

SMM Hamburg Sep. 10 – 11, 2014

Real Estate Forum Schwerin Sep. 11 – 12, 2014

InnoTrans, Berlin Sep. 23 – 26, 2014

“Business Day – Food“ of the BVE and HDE, Cologne Sep. 24, 2014

Russia Day in Mecklenburg-Vorpommern, Rostock/Wismar Sep. 30 – Oct. 1, 2014

Motek Stuttgart Oct. 6 – 9, 2014

EXPO REAL, Munich Oct. 6 – 8, 2014

EuroBLECH, Hanover Oct. 21 – 25, 2014

MEDICA Düsseldorf Nov. 12 – 15, 2014

ERDF Trade Fairs and EventsProspecting mission in Turkey with Dr. Rudolph Jan. 20 – 22, 2014

JEC Composites Europa, Paris Mar. 11 – 13, 2014

Investor Conference, Food and Life Sciences, Bologna Mar. 19, 2014

Light + Building, Frankfurt a. M. Mar. 30 – Apr. 4, 2014

analytica, Munich Apr. 1 – 4, 2014

Medical Valley meets BioCon Valley Study Tour, Rostock/Greifswald/Neubrandenburg

Apr. 3 – 4, 2014

Automechanica Istanbul Apr. 10 – 13, 2014

IFAT, Munich May 5 – 9, 2014

Automechanika Frankfurt Sep. 16 – 19, 2014

WindEnergy Hamburg Sep. 23 – 26, 2014

Investor event and lead generation in Belgium, Kortrijk

Sep 24, 2014

IAA Commercial Vehicles, Hanover Sep. 25 – Oct. 2, 2014

MV Invest Lounge: Day of German Unity, Vienna

Oct. 2 – 3, 2014

CPHi Worldwide, Paris Oct. 7 – 9, 2014

Fakuma, Friedrichshafen Oct. 15 – 16, 2014

Priority Country Germany 2014: Hamburg Business Club Oct. 28, 2014

electronica, Munich Nov. 11 – 14, 2014

Cleantech Annual Conference, Berlin Nov. 17, 2014

PRODEX, SWISSTECH, Switzerland/ Basel Nov. 18 – 20, 2014

EuroMold, Frankfurt a. M. Nov. 25 – 28, 2014

Investor event and lead generation, Netherlands

Nov. 26, 2014

GTAI Investor Conference “Amsterdam meets Eastern Germany: IT & Food Investment Opportunities“, Amsterdam Jun. 19, 2014

Trade Fairs and Events Abroad

EWEA, Barcelona Mar. 10 – 13, 2014

Seafood Expo Global, Brussels May 6 – 8, 2014

Smart Community Japan, Tokyo Jun. 18 – 20, 2014

Manufacturing World Japan, Tokyo Jun. 25 – 27, 2014

SIAL Paris Oct. 19 – 22, 2014

IPF (International Plastic Fair) Japan, Chiba Oct. 28 – Nov. 4, 2014

JIMTOF, Tokyo Oct. 30 – Nov. 4, 2014

Company visits in Japan Nov. 9 – 14, 2014

10th Japan-Germany Industry Forum JGIF, Tokyo/Kyoto

Nov. 11 – 13, 2014

Health Ingredients Europe, Amsterdam Dec. 2 – 4, 2014

Trade Fairs and Events in Germany

Invest in MV on the RoadOverview of Activities

54 55Invest in MV – Annual Report 2014Events

Invest in MV – Annual Report 2014Events

EventsMeeting Places for Guests from Industry and Politics

In 2014, the traditional Invest in MV Summer Reception once again brought together politicians, business leaders, and economic development professionals for chats and a barbecue in the garden of our agency on Schlossgartenallee in Schwerin. Many of the guests who attended the reception met again just a few weeks later at the Hanse Sail in Rostock, where Invest in MV hosted a high-caliber, international business meeting.

57Invest in MV – Annual Report 2014Events56 Invest in MV – Annual Report 2014

Events

Garden ChatSummer Reception of the State Economic Development Agency Invest in MVOn May 27, 2014, representatives from companies, economic development agencies, and politics met for lively conversation and debate at the tradi-tional Invest in MV Summer Reception under the motto “More Location Marketing for Mecklenburg-Vorpommern.” The patron of the evening event was the Minister of Economics, Construc-tion, and Tourism of the State of Mecklenburg-Vorpommern, Harry Glawe. During a “beach chair talk,” Minister Glawe, PROCAP GmbH Managing Director Harry Briese, and former Nestlé Deutschland AG Executive Board Member Michael Ulrich discussed growth opportunities and recent suc-cesses in attracting new businesses to Mecklenburg-Vorpommern. Another highlight of the event was the announcement of several new econo-mic ambassadors for the state of Mecklenburg-Vorpommern, including Emin Doganay, Managing Director of Insel Groß-Einzelhandel, Gerd Warchol, Managing Director of MAPLAN GmbH, and Jörg Sinnig, CEO of SIV.AG. Initiated by the Ministry of Economics, this program calls upon respected members of the business community to serve as active intermediaries between companies and economic development agencies, promoting invest-ment through personal contacts.In the context of this project, a total of 66 business leaders and other well-known figures have been awarded the title of “economic ambassador.”Host Michael Sturm, Managing Director of Invest in MV GmbH, and journa- list Thomas Böhm shared the role of master of ceremonies. The reception was followed by a “get together” with a barbecue in the garden of Invest in MV.

59Invest in MV – Annual Report 2014Events58 Invest in MV – Annual Report 2014

Events

From August 8 to 9, 2014, more than 400 eminent guests from business, science, and politics attended the event “Business meets Hanse Sail” in the Hanseatic city of Rostock. This well-known business-promotion and networking event is hosted by the economic development agency Rostock Business, the state economic development agency Invest in Mecklenburg-Vorpommern GmbH, and the project group Landesmarketing MV.

Against the maritime backdrop of Warnemünde, guests enjoyed a unique program of activities with opportunities for establishing valuable national and international business contacts. The two-day “Business meets Hanse Sail” event included an eve-ning reception, Sail Brunch, sightseeing program, and sailing cruise, offering excellent networking opportunities, time for in-depth discussions, interesting presentations on current topics, and space for sharing new ideas.

Keeping with tradition, the 11th annual event was kicked off with a reception hosted by the Mayor of the Hanseatic city of Rostock, Roland Methling, on August 8th.

On the morning of August 9th, the Sail Brunch at the yachting and spa resort Hohe Düne offered participants insights into the strategies of leading companies. A panel discussion was moderated by Erwin Sellering, Minister President of the State of Mecklenburg-Vorpommern, with successful business leaders and managers. The topic was “A Discussion with the Minister President: Movers of Markets – How Leading Com-panies Stay Ahead of the Competition.”

Captains of IndustryDrop Anchor at “Business meets Hanse Sail”

The panel included Dr. Bertram Kandziora, CEO of STIHL AG in Waiblingen, Manuela Muschter, Mana-ging Director of folian gmbh in Groß Lüdershagen (Stralsund), Detlef Borghardt, CEO of the SAF-HOL-LAND Group in Bessenbach, and Cathrin Wilhelm, Managing Director of FORUS GmbH in Waren (Mü-ritz). Invest in MV GmbH once again had the oppor-tunity to invite guests for a cruise with the Minister President on the “Artemis.” The closing highlight was an evening cruise on the tall ship “Kruzenshtern” with a fireworks finale.

60 61Invest in MV – Annual Report 2014Networking

Invest in MV – Annual Report 2014Networking

NetworkingRegional Partners and Economic Development

In 2014, it was Mecklenburg-Vorpommern’s turn to host the meeting of the economic development agencies of all 16 German states. Invest in MV organized the event in Rostock. Shortly thereafter, representatives of the state’s economic development agencies met to share experiences in Dömitz. This meeting was also hosted by Invest in MV. Furthermore, five food companies from Mecklenburg-Vorpommern joined together to found the organization Food Academy.

63Invest in MV – Annual Report 2014Networking62 Invest in MV – Annual Report 2014

Networking

On May 8, 2014, representatives of the economic development agencies of all 16 federal states met in Rostock for their traditional spring meeting. It was the first time in eight years that the meeting was held in Mecklenburg- Vorpommern. Invest in MV organized the event.

The “Consortium of State Economic Development Agencies” (AG WFB) serves as a central point of contact for the federal government. Its objectives and tasks also include the organization of regular meetings, presentations, and trade-fair participation. The AG WFB meets twice a year at various locations.

Exchange of Experience in Dömitz The Economic Development Agencies of Mecklenburg-Vorpommern

Door Openers for CompaniesMeeting of the State Economic Development Agencies in Rostock

From June 2 to 3, 2014, representatives of the econo-mic development agencies of the state of Mecklenburg- Vorpommern met to share experiences in Dömitz at a meeting hosted by Invest in MV. The program included presentations about new projects and activities, dis-cussions with Minister of Economics Harry Glawe, and visits to local companies.Svea Schünemann, Head of Division at the Ministry of Labor, Equality, and Social Affairs, spoke about the pro-motion of vocational training. Detlef Schubert, former head of Leipzig’s Economic Development Office (and re-tired State Secretary of Saxony-Anhalt), explained how

New Cooperation in the State for Promoting Professional Training: The Food Academy

On November 10, 2014, five companies from Mecklenburg-Vorpommern’s traditionally strong food industry joined together in founding the organization Food Academy e. V. The founding members are Dr. Oetker in Wittenburg, Nestlé’s factory in Schwerin, riha WeserGold in Dodow, SternMaid in Wittenburg, and the affiliated companies Sweet Tec and Toffee Tec in Boizenburg. Through the Food Academy, member companies will share responsibility for training their employees and for attracting and securing skilled staff for their industry.

the city of Leipzig successfully attracted BMW. Robert Fankhauser, Managing Director of the Federal State Insti-tute for Public Funding (LFI) Mecklenburg-Vorpommern, presented a status report, and Berit Steinberg, Managing Director of the Southwest Mecklenburg Business Develop-ment Corporation, discussed marketing activities and her agency’s ideas for attracting and securing skilled staff.Invest in MV was also in attendance, represented by Dep- uty Managing Director Waldemar Hoppe and Team Leaders Ursula Goldacker and Ulf Riedel, with the aim of developing proposals for a possible continuation of the ERDF projects 2015 – 2020.

64 65Invest in MV – Annual Report 2014An Inside Look at Invest in MV

Invest in MV – Annual Report 2014An Inside Look at Invest in MV

An Inside Look at Invest in MVProjects, Marketing, and Results

“In 2014, we once again achieved a significant increase in the number of letters, telephone calls, and emails (direct outreach) to potential investors. From the large number of activities, 44 percent more leads were generated than in the previous year. We would like to continue this growth in 2015 and strive to further expand our business-recruitment efforts. Therefore, several visits to trade fairs and other events have already been planned for 2015. These activities enable us to successfully position ourselves and give investors insight into the investment location Mecklenburg-Vorpommern.” Waldemar Hoppe, Deputy Managing Director of Invest in MV GmbH

67Invest in MV – Annual Report 2014An Inside Look at Invest in MV66 Invest in MV – Annual Report 2014

An Inside Look at Invest in MV

Economic Development Facts and Figures

Shareholders State of Mecklenburg-Vorpommern

(Ministry of Economics, Construction, and Tourism)

Chamber of Industry and Commerce in Rostock

Chamber of Commerce and Industry in Neubrandenburg (IHK Neubrandenburg für das östliche Mecklenburg-Vorpommern)

Chamber of Industry and Commerce in Schwerin

Chamber of Skilled Crafts in East Mecklenburg-Vorpommern

Chamber of Skilled Crafts in Schwerin

Association of the Company Federations for Mecklenburg-Vorpommern (Vereinigung der Unternehmensverbände für Mecklenburg-Vorpommern e. V.)

Revenue in euros

Subsidies from the State of Mecklenburg-Vorpommern 1,869,263.33

Other Income 184,397.54

Federal Subsidies 112,000.00

ERDF Subsidies 668,702.31

Interest Income 97.23

TOTAL 2,834,460.41

expenses in euros

Personnel Costs 1,280,993.38

Material Costs, Taxes, Investment 1,553,467.03

TOTAL 2,834,460.41

neT IncOme 0.00

Current as of: 05/20/2015

Revenue and Expenses 2014 Business Operations

Trade Fairs & events 69 82 88

Direct Outreach (Letters, Telephone calls, e-mails) 33,213 36,265 46,745

contacts at Trade Fairs & events 1,801 1,443 1,098

LeADs 53 72 104

sITe OFFeRs 197 248 392

peRmAnenT JObs cReATeD by new InvesTmenT

1,605 711 665

pROJecTs 296 280 266

new projects 71 99 133

existing projects 185 134 201

successFuLLy cOmpLeTeD pROJecTs 11 25 19

2012 2013 2014



City of Schwerin (State Capital)

District of Ludwigslust-Parchim

District of Vorpommern-Rügen

Districts of Nordwestmecklenburg

33 31 42

29 29 103

28 24 33

District of Rostock

20 16 45

Hanseatic City of Rostock

21 39 18

District of Mecklenburgische Seenplatte

1 37 36

District of Vorpommern-Greifswald

43 43 71

22 29 44

Projects New and Expanding Businesses 2014

Site Offers in Mecklenburg-Vorpommern

TOTAL of all districts

2012 1972013 2482014 392

1 cvp plastics / Chemical/Plastics / Network Partner / Schwerin/SN

2 FLAmm expansion project / Aerospace Engineering / Trade Fair/Event / Schwerin/SN

3 safety Technology / Services/Commerce / GTAI / Sassnitz-Mukran/VR

4 Gast Art / Food / Investor Initiative/Telephone Call / Speck/MSE

5 Keksdieb / Food / Investor Initiative/Telephone Call / Langendorf/VR

6 Aqvida / Life Sciences / Trade Fair/Event / Dassow/NWM

7 Zippel Logistik / Logistics / Investor Initiative/Telephone Call / Dummerstorf/ROS

8 Teufelberger / Mechanical Engineering / Trade Fair/Event / Hanseatic City of Stralsund/VR

9 Ilim Timber / Wood/Paper / Investor Initiative / Hanseatic City of Wismar/NWM

10 AuReA nord GmbH / Services/Commerce / Economic Ambassador / Hagenow/LUP

11 Aero coating / Aerospace Engineering / Direct Outreach / Hanseatic City of Wismar/NWM

12 IDT Riems R&D center / Life Sciences / Investor Initiative / Hanseatic City of Greifswald/NWM

13 milltech / Electrical Engineering/Electronics / Investor Initiative/Telephone Call / Grevesmühlen/NWM

14 DGwL Kahl / Mechanical Engineering / Direct Outreach / Hanseatic City of Rostock/HRO

15 biosanica II / Food / Expansion Project / Süderholz/VR

16 Dv-cOm/cces24 / BPO/Service Center / Investor Initiative/E-mail / Güstrow/ROS

17 Tchibo bpO Limes / Logistics / Trade Fair/Event / Schwerin/SN

18 palettenbörse.de (Kps) - expansion / Chemical/Plastics / Investor Initiative / Schwerin/SN

19 Hotel und Apartment Resort Ostsee / Tourism / Investor Initiative / Börgerende/ROS

project / Industries / Initial Contact / Business Location/District

Greifswald

Stralsund

Wismar

SCHWERIN

Parchim

Sassnitz

Rostock

Neubrandenburg

13

17

10

14

911

16

15

18

1219

12

3

4

5

6

7

8



ShowroomsInvest in MV Proudly Presents Mecklenburg-Vorpommern

Last year, Invest in MV successfully organized and implemented numerous projects and activities aimed at promoting Mecklenburg-Vorpommern in a wide range of contexts and media. These projects included online activities, social media channels, radio commercials, reports, promotional films, flyers, advertorials, advertisements, press conferences, and even a press visit. Trade journalists visited Northern Germany in the context of a press trip organized by Germany Trade and Invest (GTAI), the foreign trade and inward investment agency of the Federal Republic of Germany.

On September 24 and 25, 2014, five reporters from the US, Canada, and Eng-land, together with Team Leader Ulf Riedel and PR & Marketing Consultant Claudia Neufert, visited several companies in Mecklenburg-Vorpommern. The

visit was focused on the energy sector and renewable energies. Germany’s inter-nationally acclaimed “energy revolution” is already in full swing in Mecklenburg- Vorpommern, thanks to the fresh Baltic Sea wind and abundance of sunlight (more than any other German state). This fact did not go unnoticed by our overseas guests, who were very interested in the offshore wind farm Baltic 1, with its 21 wind turbines.

On September 24th, the visiting journalists set off from Barhöft in a catamaran from OPUS MARINE GmbH in order to experience these “engineering master-pieces” up close. Once back on land, the group traveled on to the WIND-Project GmbH (WIND-projekt Ingenieur- und Projektentwicklungsgesellschaft mbH) in Altentreptow, to learn about the demonstration and innovation project RH2 –

WKA. Here, energy output from wind turbines is stored in the form of renewable hydrogen for future use, which can equate to emissions reductions of 250,000 tons of CO2 per year. The evening was spent in the historic Hanseatic city of Stralsund.

The program for the morning of September 25th included a visit to the Stral-sund-based company ESG, which is part of the GICON Group and specializes in environmentally friendly innovations in the processing of steel and other metals. Later that day, the guests made a short trip to Sassnitz to visit the ferry port before traveling on to Berlin.

All in all, these two days were an excellent opportunity to present Mecklenburg- Vorpommern to foreign journalists in the best possible way and to continue building upon our state’s worldwide reputation as an innovative and environ-mentally conscious location for business and particularly the energy sector.

A photo showing the construction of an RH2 – WKA from Altentreptow was even featured on the cover of the magazine North American Clean Energy, which boasts a hard-copy circulation of 32,000.

Immediately following this press visit, Mecklenburg-Vorpommern was men- tioned a total of 26 times in print media, podcasts, videos for blogs, YouTube videos, and online publications as a key location for business and the energy sector.



In 2014, Russian and Japanese language versions were added to the Invest in MV website, which had previously been available in Ger-man and English. The development of the website also involved the introduction of five landing pages and the maintenance of content on the social networks YouTube, Twitter, Google+, and Xing. The agency plans to grow its presence across various other social networks on the web. Several mailings were sent out, along with four newsletters (one per quarter) in February, May, September, and December; there were also 25 press releases, several of which were prepared in cooperation with the Minister of Economics of Mecklenburg-Vorpommern. Invest in MV even took part in a news conference for the EXPO REAL 2014.

Furthermore, video reports of the Business Dinner in Hamburg and the festive reception in Vienna were prepared and posted on YouTube. Promotional films were also made and uploaded to this Internet chan-nel. Invest in MV used radio spots to promote the business location Mecklenburg-Vorpommern in general and to publicize the Hamburg Business Dinner. The commercials were aired on the station Klassik Radio in the spring and fall of 2014.

Invest in MV also produced traditional print advertisements and numerous advertorials for various publications, six of which were published as a full page in the newspaper Nord Wirtschaft.

Spot on Media Focus 2014

Furthermore, numerous events with networks and regional economic development agencies were also covered by the media. Many of these events are presented in this Annual Report. The planning and implementation of advertising campaigns were also part of the marketing mix in 2014. To mention just one example, Invest in MV managed an entire campaign for the food industry, covering four magazines and their online editions. Ads were placed from 2012 to June 2015, above all for trade fairs like BIOFACH and Anuga. The campaign also included articles in food-industry publications, prepared in close consultation with the respective editors.

In order to optimize internal communication and strengthen the brand Invest in MV, a company was hired to update the agency’s corporate design. This project was completed in the spring of 2015.

6 �� -��

VERLAGS-SONDERVERÖFFENTLICHUNG

Zu einer festen Termingröße ist in denzurückliegenden Jahren das Sommer-fest der WirtschaftsfördergesellschaftInvest in Mecklenburg-VorpommernGmbH avanciert. Zur diesjährigenAuflage sind die Gäste aus Politik,Wirtschaft und Wissenschaft am 27.Mai in die Schweriner Schlossgarten-allee 15 geladen. Invest in MV nimmtden traditionellen Empfang zum An-lass, um auf das vergangene Jahr zu-rückzublicken. 2013 war eines der ent-wicklungsreichsten Jahre für Invest inMV. Insbesondere die Entscheidungdes weltgrößten Nahrungsmittelkon-zerns Nestlé, Europas modernstes Kaf-feewerk in Schwerin zu errichten, hatMecklenburg-Vorpommerns gutenRuf als attraktiven Investitionsstand-ort untermauert. Ein etablierter Pro-grammteil ist der Strandkorb-Talk, zudem auch der Minister für Wirtschaft,Bau und Tourismus von MV HarryGlawe erwartet wird. Im Fokus stehendiesmal die Auslandsmärkte, vor allemdie Türkei und Polen.

> �'+6'4' �0(15 706'4www.invest-in-mv.de

Sommerfest vonInvest in MV

Ein Stelldichein gibt sich die Gesund-heitswirtschaft am 21.und 22. Mai die-ses Jahres in der Rostocker Yachthafen-residenz Hohe Düne. Dort kommenzahlreiche Vertreter der Branche zur10. Nationalen Branchenkonferenzzusammen. Das vom Land veranstal-tete Jubiläumstreffen würdigt 2014 dieNationale Branchenkonferenz Ge-sundheitswirtschaft als „Motor fürWissenschaft und Wirtschaft“. Vorzehn Jahren hatte der Bund in den ost-deutschen Ländern die NationalenBranchenkonferenzen initiiert. MVentschied sich damals für den Schwer-punkt Gesundheitswirtschaft. DieBranche gehört heute zu den wichtigs-ten Wirtschaftszweigen im Land undzählt aktuell 97.000 Beschäftigte. ZurBranchenkonferenz 2014 werden dieThemen Life Science, Dienstleistun-gen, Gesundes Alter(n), Gesundheits-tourismus und Ernährung den Mei-nungsaustausch bestimmen. Es wer-den innovative Konzepte, exzellentePraxisbeispiele sowie neue Ideen undEntwicklungen vorgestellt.

> �'+6'4' �0(15 706'4www.konferenz-

gesundheitswirtschaft.de

Gesundheitsgipfelin Warnemünde

CORTRONIK-MitarbeiterinTina Kardels blickt auf dieMonitore im Produktions-bereich Laserschneiden. Sie

kontrolliert die automatisierten Ar-beitsabläufe. Per Lasertechnologiewerden in feine Metallröhrchen nochfeinere Strukturen geschnitten. Durchdiese erhalten die Röhrchen für diespätere Anwendung entscheidende Ei-genschaften, sie sind flexibel und stra-pazierfähig. In der CORTRONIKGmbH im Technologiezentrum War-nemünde (TZW) werden Stents her-gestellt. Das sind medizinische Im-plantate, mit deren Hilfe zum Beispielzugesetzte Arterien und Herzkranzge-fäße erweitert werden, erklärt TinaKardels, die seit acht Jahren beiCORTRONIK beschäftigt ist.Die Medizintechnik-Firma gehört zurBerliner BIOTRONIK-Gruppe undentwickelt und produziert Stents inWarnemünde seit 1998. Damals wech-selte Dr. Carsten Momma aus Hanno-ver an die Ostsee, um CORTRONIKaufzubauen. „Wir haben mit drei Mit-arbeitern angefangen, jetzt sind wirmehr als 200“, resümiert der Ge-schäftsführer stolz. Über 500.000Stents, vielfältig in Länge (9 bis 200mm) und Durchmesser (1,8 bis 10mm), liefert CORTRONIK pro Jahr alsSystemkomponente an die BIO-TRONIK AG in der Schweiz. BIOTRO-NIK ist Europas größter Anbieter vonStent-Katheder-Systemen.„Bei der Ansiedlung in Rostock habenwir auf die Karte Wissenschaftsstand-ort gesetzt“, sagt rückblickend Dr.Momma. „Die Nähe zur Universitätund Fachinstituten ermöglicht uns ei-nen intensiven Wissenstransfer unteranderem in Werkstoffkunde und Me-dizintechnik, um die eigene Entwick-lungsarbeit voranzutreiben.“ BeiCORTRONIK entfallen 40 Prozent desArbeitsportfolios auf die Produkt- und

Rostocks Standortplus:qualifizierte FachkräfteIn der Hansestadt ander Warnow profitierenHightech-Firmen wieCORTRONIK und RSTRostock System-Technikvon in der Regionexzellent ausgebildetenjungen Menschen.

Prozessentwicklung. Aber auch „kurzeWege und ein kurzer Draht“ zu politi-schen Entscheidungsträgern machenRostock zu einem attraktiven Stand-ort, so der CORTRONIK-Chef. Zu-dem habe die Fachkräftesituation ineiner Stadt mit 15.000 Studenten diestrategische Entscheidung erleichtert,den Firmensitz aktuell auszubauen.Bei jährlichen Wachstumsraten von 10bis 20 Prozent war ein „Erweiterungs-bedarf in der Produktion“ entstanden,begründet Dr. Momma. Noch 2014soll der Neubau direkt neben dem an-gestammten Firmengebäude in Be-trieb gehen. Mehr als fünf MillionenEuro werden investiert.Neben CORTRONIK haben auch inRostock ansässige Branchenfirmenwie die Artoss GmbH und DOTGmbH erheblichen Anteil daran, dassdie Hansestadt in den letzten Jahren zueinem über die Landesgrenzen hinausbeachteten Life-Science-Zentrumavancierte. Von Artoss entwickeltesBiomaterial zum Knochenaufbau undvon DOT produzierte Implantat-Be-schichtungen werden weltweit vertrie-ben.Exzellent ausgebildete Ingenieure undFachkräfte sind auch für die Airbus DSRST Rostock System-Technik GmbH

„elementar wichtig“, wie RST-Ge-schäftsführer Ulrich Scheib betont.Von der Rostocker Universität und an-deren Bildungseinrichtungen würden„viele kluge Köpfe“ kommen, die beidem Luft- und Raumfahrt-Unterneh-men eine berufliche Perspektive fin-den. Das im Warnemünder TZW an-gesiedelte und zur Airbus DivisionAirbus DS gehörende Unternehmenstellt für Airlines in aller Welt soge-nannte Kabinentrainer her. Das sind

im Maßstab 1:1 nachgebaute Flug-zeugkabinen, in denen Flugbegleiterauf alle denkbaren Notsituationenpraxisnah vorbereitet werden. „In dermodernen Luftfahrt sind Flugbegleiterein Teil des Sicherheitssystems“, erklärtder RST-Geschäftsführer. Im Januardieses Jahres lieferten die Rostockerden ersten Kabinentrainer für denneuen Airbus A350-XWB an das Trai-ningscenter des Jet-Herstellers nachToulouse in Frankreich. Für andereAirbus-Typen fertigen die 150 RST-Mitarbeiter verschiedene Kabelbäu-me. Im Ingenieurbereich sind sie unteranderem beteiligt an der Neugestal-tung von Küchen, Waschräumen undStauschränken in Passagiermaschinen.Die Firma will in Rostock weiter wach-sen. Auch und gerade, weil die vorteil-hafte Fachkräftesituation vor Ort da-für eine gute Basis bildet. In der bun-desweiten Luft- und Raumfahrtin-dustrie hat die Hansestadt längst einenhervorragenden Ruf. Die DeutscheGesellschaft für Luft- und Raumfahrtwird ihren 64. Jahreskongress im Sep-tember 2015 in Rostock veranstalten.

> �'+6'4' �0(15 706'4www.rostock.de und

www.invest-in-mv.de

Die Hansestadt Rostock ist mitmehr als 203.000 Einwohnerndie einzige Großstadt in

Mecklenburg-Vorpommern und zu-gleich wirtschaftliches Zentrum desLandes. Über Traditionen und aktuelleTrends sprachen wir mit Oberbürger-meister Roland Methling.

Frage: Was charakterisiert Rostock alswirtschaftliches Schwergewicht?Methling: Die geografische Lage Ros-tocks bestimmt seit acht Jahrhunder-ten die wirtschaftlichen Stärken. AlsHafenstadt war der Blick immer aufdas Meer und andere Küsten gerichtet.Zu Schifffahrt und Schiffbau kamen injüngerer Vergangenheit vor allem Bio-medizin und Biotechnologie, Wind-kraft und Tourismus als entscheidendeWirtschaftscluster hinzu. Zu denSchwerpunkten zählen auch Ingeni-eurdienstleistungen für den Flugzeug-bau sowie Servicecenter. Rostock istOberzentrum einer Region mit mehrals einer halben Million Menschen, sodass auch Einzelhandel, Medizin, Ver-

Enge Verzahnung von Forschung und Wirtschaftkehr und Logistik eine wichtige Rollespielen.

Frage: Das wirtschaftliche Herz Ros-tocks schlägt im Überseehafen. Woliegen die Zukunftschancen des mari-timen Standortes?Methling: Unser Hafen hat den Wan-del vom einstigen Tor zur Welt für denOsten zum modernen Ostseehafen ge-schafft. Fährverkehre und Kreuzschiff-fahrt sind etabliert, Stück-, Schütt-und Flüssiggüter werden umgeschla-gen. Er ist der größte deutsche Univer-salhafen an der Ostsee und zudem sehrgut ans Hinterland angebunden. DieAutobahn endet praktisch an den Kais.Rostock fungiert auch als Heimatha-fen der Deutschen Marine. EtlicheReedereien haben an der Warnow ih-ren Sitz. Um diese Potenziale zu nutzenund mit neuen Industrieansiedlungennachhaltig zu untersetzen, sind dieHafenanbindungen weiter zu optimie-ren. Auch Rostocks Fischereihafen ent-wickelt sich, Firmen investieren in denAusbau des dortigen Gewerbegebietes.

Frage: Das Hafenbild prägen auchProduktionswerke, zum Beispiel das

des Kranbauers Liebherr. WelchenKurs fährt die Hansestadt in punktoAnsiedlungen und wie kooperiert siemit Invest in MV?Methling: Ein Hafen ist nicht nur Um-schlagplatz, sondern vor allem ein rie-siges Gewerbegebiet mit Kaikante. Oftist die Flächenverfügbarkeit das ent-scheidende Kriterium für eine Ansied-lung. Um weitere Arbeitsplätze zuschaffen, ist die Kooperation in der Re-gion unerlässlich. Invest in MV ist unsdabei ein wichtiger Partner, wie auchdie lokale Wirtschaftsförderung Ros-tock Business.

Frage: Zu Rostock gehört eine der äl-testen Universitäten im Ostseeraum.Ist die Hansestadt auch Wissen-schaftsstandort?Methling: Die 1419 gegründete Uni-versität Rostock ist die älteste Hoch-schule in Nordeuropa und die drittäl-teste in Deutschland, die noch exis-tiert. Die jahrhundertalte Traditionvon Forschung und Lehre hat die wirt-schaftliche Situation der Stadt immer

beflügelt. Die Hansestadt beherbergtheute Institute der drei namhaftendeutschen Wissenschaftsgesellschaf-ten, ebenso den Fachbereich Seefahrtder Hochschule Wismar, die Hoch-schule für Musik und Theater und pri-vate Bildungsstätten. Es sind Innova-tionsfabriken. Die Technologiezentrenbieten Start-ups beste Bedingungen,um Ideen in wirtschaftlichen Erfolgumsetzen zu können.

Frage: Wie arbeiten die Universitätund Unternehmen zusammen?Methling: Die Universität hat einenhohen Grad der Vernetzung innerhalbder Wissenschafts- und Bildungsland-schaft in der Stadt erreicht, aber auchmit Wirtschaft, Handwerk und Han-del. Ein Fokus liegt dabei auf dem The-ma ,Trends und Technologie‘, umWirtschaft und Wissenschaft noch en-ger zu verzahnen.

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WEVE GOTTHE REALLY BIG FISH

At your disposal 24/7: www.invest-in-mv.deInvestors Helpline: +49 (385) 59 2 25 - 50

Energy sector, mechanical engineering, food industry and life sciences characterize Mecklenburg-

Vorpommern‘s growing economy. Companies which come to the region bene� t from highly-

quali� ed workforce, innovative research, funding opportunities, promising markets, and excellent

infrastructure and logistics connections. Global leaders from various industries establish their

businesses here which speaks for the region‘s attractiveness as an investments location.

Invest in Mecklenburg-Vorpommern!

This project was funded by the European Regional Development Fund (ERDF)

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Invest in MV ist die Wirtschaftsfördergesellschaft fü r das Bundesland Mecklenburg-Vorpommern und der

Ansprechpartner fü r alle interessierten Unternehmen, die nach MV expandieren wollen. Alle Informationen

zum Standort finden Sie unter www.invest-in-mv.de

Investorenfreundlichste Region Deutschlands*:

Nachhaltig investieren und chancenreich agieren

Drehkreuz fü r Nord- und Osteuropäische Märkte

Ideale Lage zwischen den Metropolen Hamburg und Berlin

Vielversprechende Fachkräftepotenziale

Optimale Work-Life-Balance

*2012 wurde MV durch den Verband der Russischen Wirtschaft in Deutschland als „Investorenfreundlichste Region“ ausgezeichnet.

Gefördert durch die Europäische Union

aus Mitteln des Europäischen Fonds für

regionale Entwicklung (EFRE)This project was funded by the

European Regional Development Fund (ERDF)

forschung 9

bildungs- und forschungsstandort

Neues Image und viel Potenzial

Von Melanie Ehrhardt

Die ostdeutschen Hochschulen haben turbulente Zeiten hinter sich. Doch der Aufbau Ost hat sich gelohnt. Immer mehr westdeutsche Abiturienten zieht es an die dortigen Hochschulen. Eine hohe Lebensqualität und die Verdichtung

von Wissenschaftspotenzialen zeichnen den Bildungs- und Forschungsstandort Ostdeutschland aus.

Seit Jahren steigt die Zahl der Studenten an den ostdeutschen Hochschulen. So konnten die neuen Bundesländer zwischen 2005 und 2011 einen Zuwachs um neun Prozent verbuchen. „Dahinter verbirgt sich jedoch ein Erfolg, der

weit über die nackten Zahlen hinausweist, nämlich die Gewinnung westdeutscher und ausländischer Studierender“, sagt Professor Peer Pasternack von der Mar-tin-Luther-Universität Halle Wittenberg. Der Osten des Landes präsentiert sich dabei als attraktiver Ort zum Studieren.

Keine allergische Reaktion Die Hochschulen in Ostdeutschland sind gut aufgestellt. Das hängt nicht zuletzt auch mit der Standortattraktivität zusammen. „Anders als noch vor 15 Jahren er-zeugt die Vorstellung, im Osten des Landes studieren zu sollen, bei jungen Leuten aus westdeutschen Regionen keine allergischen Reaktionen mehr“, sagt Pasternack. Dresden, Leipzig oder Potsdam sind für die meisten Studienanfänger Orte, die es locker mit Hamburg, Frankfurt und Köln aufnehmen können.

Für ihre Lehre bekommen die die ostdeutschen Hochschulen zudem mehrheit-lich gute Noten. Vor allem die kleinen Hochschulen haben bemerkenswerte Profile entwickelt, findet Professor Pasternack. In der Liga der Kleineren spielen sie im bun-desweiten Vergleich ganz vorne mit und sind dabei meist forschungsaktiver als ihre westdeutschen Pendants.

Doch es dürften auch schwere Zeiten auf die ostdeutschen Hochschulen zukom-men. Geplante Einsparungen und Personalabbau werden nicht ohne Folgen bleiben:

So drohen die ostdeutschen Hochschulen dauerhaft zu sogenannten Erstberufungs-hochschulen zu werden. Dahin gehen junge Professoren für ihre erste Stelle, bleiben allerdings nur so lange bis sie etwas Besseres gefunden haben. Stabilität und Leis-tungsträger fehlen dadurch.

Dichtes wissenschaftliches Netzwerk Auch die außeruniversitäre Forschung ist sehr gut platziert. Dabei ging es seit dem Mauerfall nicht nur darum, neue Einrichtungen zu schaffen, sondern ehemalige ddr-Institute zu integrieren. In den letzten 25 Jahren hat sich in den großen ostdeut-

schen Hochschulstädten ein starke Ver-dichtung von Wissenschaftspotenzialen aufgebaut. „Es gibt jeweils mehrere Hoch-schulen, die von zahlreichen außeruni-versitären Instituten flankiert werden“, erklärt Pasternack diese Entwicklung. So wurden im Laufe der Neunzigerjahre zahlreiche außeruniversitäre Forschungs-einrichtungen gegründet, die häufig auch auf Institute der früheren ddr-Akademi-

en zurückgriffen. So nahmen Leibniz-Gemeinschaft und Fraunhofer-Gesellschaft viele ehemalige ddr-Institute auf. Zusammen mit den ostdeutschen Erweiterungen der Max-Planck-Gesellschaft und Helmholtz-Gemeinschaft ergibt sich heute ein weit gefächertes Netz, dessen Potenzial noch lange nicht ausgeschöpft ist. ●

Dresden, Leipzig oder Potsdam sind für Studienanfänger Orte, die es locker mit Ham-burg, Frankfurt und Köln aufnehmen können.

„

fokusinterview

„Küstenland voller Energie“Michael Sturm ist Ge-schäftsführer der Lan-deswirtschaftsförderung Invest in Mecklenburg-Vor-pommern GmbH. Aufgabe der Gesellschaft ist die Unterstützung von Un-ternehmen, die in das nordöstliche Bundesland investieren und expandieren wollen.

Was spricht für den Wirtschaftstand-ort Mecklenburg-Vorpommern? Geogra-phisch vorteilhaft gelegen zwischen den bevölkerungsreichen Metropolregionen Hamburg und Berlin sowie den Ländern Skandinaviens und Polen, hat sich das Land zu einem anerkannten Wirtschafts-tandort entwickelt.

Diese Voraussetzungen als auch eine moderne Verkehrs- und Telekommunika-tionstruktur machen Mecklenburg-Vor-pommern zum logitischen Zentrum im Norden. Die vier Seehäfen Rotock, Wismar, Sassnitz und Stralsund spielen mit ihren internationalen Schifffahrtsli-nien eine entscheidende Rolle, sowohl im wirtschaftlichen als auch touritischen Bereich.

Welche Vorteile haben Unternehmen, die sich in Mecklenburg-Vorpom-mern ansiedeln? Hoch qualifizierte Mitarbeiter und ein innovations-freundliches Wirtschafts-klima zählen zu den Vorzü-gen der Region, die auch

Global Player wie Netlé anziehen. Das Land bietet zudem eine optimale Work-Li-fe-Balance, denn Familienfreundlichkeit wird hier seit Jahren groß geschrieben.

Wodurch grenzt sich Ihr Bundes-land von anderen Wirtschaftsregionen Deutschlands ab? Mecklenburg-Vorpom-mern it das Energieland an der Küte im Nordoten Deutschlands. Hier wird die Energiewende in all ihren Facetten schon seit Jahren gelebt: durch frischen Wind von der Otsee, die meiten Sonnentun-den Deutschlands und Freiraum für Ideen und Invetitionen. Wir sind die Erten, die sich bilanziell zu 100 Prozent mit Strom aus regenerativen Quellen versorgen. Mit dem erfolgreichen Start des kommerziel-len Offshore-Windpark Baltic 1 mit 21 Win-denergieanlagen folgen weitere Projekte wie Baltic 2 und Arcadis Ot I. Unterneh-

men profitieren im besonderen Maße vom güntigen, grünen Energieangebot. Beispielhaft it der von der WEMAG ent-wickelte Energiespeicher.

Welche Branchen zieht Mecklenburg- Vorpommern an? Als wichtigte Bran-che generiert die Ernährungswirtschaft mit rund 17.000 Beschäftigten mehr als ein Drittel des Gesamtumsatzes im Ver-arbeitenden Gewerbe. Daneben zählen die Energiewirtschaft und die Maritime Indutrie mit dem Offshore- und dem Spezialschiffbau zu den Zugpferden. Mecklenburg-Vorpommern positioniert

sich ebenfalls als Gesundheitsland. Neben der Gesundheitswirtschaft tragen auch Forschung und Entwick-lung beispielsweise in der Medizin-technik Früchte.

Was zeichnet die Wirtschaftsför-derung von Mecklenburg-Vorpommern aus? Die Invetoren, die sich für den Standort entscheiden, werden vom Land mit ansprechenden Invetitionszuschüs-sen untertützt. Wir bieten dabei eine professionelle Betreuung der Projekte vom Beginn der Planungsphase bis zum erfolgreichen Abschluss.

74 75Invest in MV – Annual Report 2014Outlook 2015

Invest in MV – Annual Report 2014Outlook 2015

Outlook 2015

The high-caliber German “Congress of Global Market Leaders” (Gipfeltreffen der Weltmarktführer) is an outstanding platform for attracting new investors. In the context of the Congress, Invest in MV organized a business lunch. Future business-recruitment activities will focus on Denmark, Switzerland, and Italy.

77Invest in MV – Annual Report 2014Outlook 201576 Invest in MV – Annual Report 2014

Outlook 2015

Meeting of Global Market Leadersin Germany

The annual “Congress of Global Market Leaders” has become one of the most important meetings of international market leaders from the German “Mittelstand” (SMEs). In ad-dition to presentations and panel discussions, this event offers numerous opportunities for making contact with global players and successful family-owned companies. In the context of the Congress, Invest in MV organized a business lunch on January 28, 2015. This event was attended by eminent managing directors, board members, and owners of companies that were looking to expand and considering Mecklenburg-Vorpommern as a business location.

Visit to EWEA OFFSHOREin Denmark

In recent years, the world’s largest offshore wind energy con-ference and exhibition EWEA OFFSHORE has been attracting more than 450 exhibitors and around 10,000 visitors. As both a show and a marketplace, the EWEA OFFSHORE offers an ideal forum for making new business contacts and strengthening existing relationships. The prestigious event is held annually at various locations in Europe. From March 10 to 12, 2015, Invest in MV attended the European Wind Energy Association event in Denmark’s capital, Copenhagen.

79Invest in MV – Annual Report 2014Outlook 201578 Invest in MV – Annual Report 2014

Outlook 2015

Switzerland is one of the largest foreign investors in Germany. At the same time, Switzerland is also a popular investment destination for German companies. Due to current developments, production sites in the Eurozone are becoming more and more attractive. This is where the new federal project comes into play. In 2015 and 2016, Invest in MV will be making contact with an increasing number of Swiss investors. This outreach will be conducted in the form of self-organized events, like the Business Dinner on June 18, 2015, in Berne, various business “round tables,” and visits to trade fairs and forums in Switzerland. A direct outreach campaign will run throughout the entire project period. Furthermore, advertisements will be placed in Swiss newspapers. A new project-related staff position will also be created.

Visit to the Ferrari Town, Maranello

More Marketingin Switzerland

During the theme week for the state of Mecklenburg-Vorpommern at the universal exhibition Expo Milano 2015, Invest in MV presented the business location Mecklenburg-Vorpommern in Italy on May 21 and 22, 2015, with a special focus on the automotive industry. In cooperation with the organization automotive-mv e. V. and the Italian Chamber of Commerce, a conference was organized in the automobile cluster “Motor Valley” for the region of Emilia-Romagna. Minister of Economics Harry Glawe delivered an opening speech. This event was also used as an opportunity to promote Mecklenburg-Vorpommern as an attractive business location for international investors. The investor conference took place on May 21, 2015, in the hometown of Ferrari, Maranello (province of Modena).

Lead Generationin Denmark

Owing to Germany’s thriving economy, Danish companies are generally very in-terested in Germany as a business location. Germany is Denmark’s most important trading partner. A successful market entry in Germany is often the first step in a company’s internationalization process. To realize the full value of their growth strategies, Nordic companies must therefore proactively seize opportunities in the German market. Invest in MV is planning an investor seminar in Denmark with the aim of promoting Mecklenburg-Vorpommern as an investment location. The event will take place in September 2015 in Aarhus.

80 Invest in MV – Annual Report 2014Imprint

Publisher: Invest in Mecklenburg-Vorpommern GmbH, Michael Sturm (Managing Director)Photos: p. 4 Alexander Koker; p. 6 Zoonar © Willi Rolfes; p. 8/1 Christian Möller – moe4; p. 8/2 Friederike Hegner; p. 8/3,4 Invest in MV; p. 8/5 Jens Büttner; p. 9 Jens Büttner; p. 10/1 Invest in MV; p. 10/2 – 9 Jens Büttner; p. 11/1–10 Jens Büttner; p. 12 Fotolia © thongsee; p. 16/1,2 Invest in MV; p. 17 Joop van Reeken Fotografie; p. 18 Invest in MV; p. 19/1,2 Invest in MV; p. 18/3 UniCredit Spa; p. 20 Fotolia © miklyxa13; p. 21/1 Fotolia © kyronja; p. 21/2 Invest in MV; p. 21/3 Ministry of Economics Mecklenburg-Vorpommern; p. 22/1 Thomas Häntzschel / nordlicht; p. 22/2 Invest in MV; p. 23/1 Friederike Hegner; p. 23/2 Invest in MV; p. 23/3 www.companypicture.de; p. 24/1 Fotolia © Günter Menzl; p. 24/2,3 Thomas Entzeroth; p. 25 Jörg Carstensen; p. 26/1,2 Invest in MV; p. 27/1– 3 Invest in MV; p. 28/1,2 Invest in MV; p. 29/1–3 Invest in MV; p. 29/4 Fotostudio Charlottenburg; p. 30 Nestlé Deutschland AG; p. 32/1,2 Invest in MV, p. 33/1,2,4 Nestlé Deutschland AG; p. 33/3 Invest in MV; p. 34/1,2 FVH; p. 35/1,2 Invest in MV; p. 36 Teufelberger; p. 37/1 Invest in MV; p. 37/2 Benjamin Schenk; p. 38/1 Tim Kellner; p. 38/2 Danny Gohlke; p. 38/3 anzgar pudenz; p. 39/1–3 Invest in MV; p. 40/1,2 Invest in MV; p. 41/1,2 Invest in MV; p. 42/1–3 Invest in MV; p. 43 Schur Pack Germany; p. 44 Invest in MV; p. 46/1–4 Invest in MV; p. 47/1 Invest in MV; p. 47/2 Jens Büttner; p. 48/1–3 Invest in MV; p. 49/1 Rostock Business; p. 49/2 NuernbergMesse/Thomas Geiger; p. 50/1 SIAL Paris 2014 Exhibi-tion; p. 50/2 seafoodexpo.com/global; p. 51/1 Invest in MV; p. 51/2 Fotolia © TTstudio; p. 54 Invest in MV; p. 56/1 Invest in MV; p. 56/1,2,5,6,7 Jens Büttner; p. 57/2,3,4 Jens Büttner; p. 58/1 Friederike Hegner; p. 58/2 Rostock Business; p. 59/1–5 Friederike Hegner; p. 60 Invest in MV; p. 62/1,2 Invest in MV; p. 63/1,2 Southwest Mecklenburg Business Development Corporation; p. 64 Invest in MV; p. 69/1,2 Invest in MV; p. 70/1,2 Invest in MV; p. 71/1,2 Invest in MV; p. 74 Christian Möller – moe4; p. 76/1,2 Invest in MV; p. 77 Fotolia © wildnerdpix; p. 78 Fotolia © djarma; p. 79/1 Invest in MV; p. 79/2 Fotolia © kellerConcept and design: fachwerkler – Konzeption und Grafikdesign GbR, www.fachwerkler-grafik.deMap design: fachwerkler – Konzeption und Grafikdesign GbR, www.fachwerkler-grafik.de, Source map: Creative Commons 3.0Text editing: Katrin IllnerPublication date: June 10, 2015Translation and proofreading: WORLD TEXT Sprachenservice oHG, www.worldtext.deLegally responsible for content: Michael Sturm, Managing Director of Invest in Mecklenburg-Vorpommern GmbHDr. Stefan Rudolph, Chairman of the Shareholders’ Meeting Invest in MV

© Invest in Mecklenburg-Vorpommern GmbHThe information provided herewith is given to the best of our knowledge and belief but without warranty or liability. This product is copyright protected. This document may not be reprinted in part or whole.

Project terminology: The term contact refers to an initial exploratory talk with an interested company representative in the context of preparing for a trade-fair visit or event. During the contact phase, the company is not expected to make any commitment regarding a possible investment project in Mecklenburg-Vorpommern.

A lead goes beyond this initial contact. An initial meeting has already taken place at a trade fair or event. The potential investor is considering Mecklenburg- Vorpommern as a possible business location. General and/or industry-specific site information has been provided in person or sent to the company following the visit. The potential investor still cannot – or prefers not to – describe the possible investment project in greater detail.

In the case of a project, a project description, business requirement specifica-tion, or business plan is submitted by the potential investor. On the basis of these documents, a list of appropriate sites is prepared in accordance with the site criteria specified by the company. Site visits and meetings are organized and conducted individually (site, employment agency, ministries, government agencies, etc.).

Invest in Mecklenburg-Vorpommern GmbH

Schlossgartenallee 15 · 19061 Schwerin · GermanyTelephone: +49 (385) 59 2 25 - 0 · Fax: +49 (385) 59 2 25 - 22E-mail: [email protected] · Website: www.invest-in-mv.deDatabase of commercial sites: www.investguide-mv.de

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