Annual Report 2015
Growth in Consolidated
Net Sales
Signifi cance of the INTAGE Group
Creating Intelligence That Empowers the Global
Society of Tomorrow
Vision of the INTAGE Group
Through our expertise in information and system
solution technologies, the INTAGE Group makes a
valuable contribution to the business success of
our clients. As a result, people’s lives are enriched
and we contribute to the sustainability and
development of the Global Society.
1960
Established Marketing Intelligence Corporation (MiC) (now INTAGE HOLDINGS Inc.)
MiC was established on March 2, 1960 with a staff of
seven and capital of ¥50 million.
Launched SDI (Drug-store tracking research)
Began custom research
1964
Launched SCI (Household consumer panel research)
1973
Hibarigaoka head offi ce building completed
Upon establishment, began gradually systematizing panel research and data collection & analysis.
02 Snapshot
04 Consolidated Performance Highlights
06 Message from the President
12 Review of Operations
12 Marketing Research and Consulting
14 System Solutions
15 Drug Development Solutions
16 Feature The New Media Communications Business
Full-line support for client marketing based on
deep insight into consumer behavior
18 Feature The New Healthcare Business
Establishing a patient (consumer)-oriented
marketing model
Signifi cance of the INTAGE Group
Vision of the INTAGE Group
Vision of each INTAGE
Group Company
Vision of each INTAGE
Group Company
Vision of each INTAGE
Group Company
Values
Principles
THE INTAGE WAY
Contents
A History of Creating Value
The INTAGE Group celebrated its 55th anniversary
on March 2, 2015. We will continue to move
forward, empowered by our unwavering
commitment to creating intelligence as we
aim to increase our corporate value.
1960
1970
INTAGE HOLDINGS Inc.
2000
Introduced “The Intelligence Provider” as our business vision
2001
Changed company name to INTAGE Inc.Shares listed on JASDAQ
Established INTAGE Marketing Consulting (Shanghai) Co., Ltd. (now INTAGE CHINA Inc.)
2005
Head offi ce moved to Akihabara
Arrival of the Internet brings explosive growth in data collected/managed. Made bold moves into big data utilization.
Shifted focus to expansion into Asia and development of new services.
1987
Achieved net sales of ¥10 billion
1988
Began switch to SCI “home scan” data gathering system
Started the switch from the “shopping
notebook” method to the home scan system
1994
Launched SRI (FMCG* retail tracking research)
Built a variety of panels and began development of retail POS tracking.Strengthened and expanded systems in step with changing times.
20 Corporate Social Responsibility (CSR)
22 Corporate Governance
24 Directors and Corporate Auditors
26 11-Year Financial Summary
28 Management Discussion and Analysis
31 Business-Related Risks
33 Consolidated Financial Statements
33 Consolidated Statements of Income
Consolidated Statements of Comprehensive Income
34 Consolidated Balance Sheets
36 Consolidated Statements of Changes in Net Assets
37 Consolidated Statements of Cash Flows
38 Corporate Data/INTAGE Group
39 Stock Information
Forward-Looking StatementsThis Annual Report contains forward-looking statements concerning future strategies of INTAGE HOLDINGS Inc. These forward-looking statements are not historical facts. They are expectations and projections based on information currently available to the Company and are subject to a number of risks, uncertainties, and assumptions. As such, actual results may differ materially from those projected.
Year ended March 2015¥43.9 billion
2007
TM Marketing Inc. (now ANTERIO Inc.) becomes a subsidiary
2008
INTAGE listed on the Second Section of the Tokyo Stock Exchange
Established INTAGE (Thailand) Co., Ltd.
2009
INTAGE listed on the First Section of the Tokyo Stock Exchange
2010
Launched SCI-personal
2011
FTA Research and Consultant, LLC (now INTAGE VIETNAM LLC) becomes a subsidiary
2012
Established DOCOMO InsightMarketing, INC. as a joint venture with NTT DOCOMO INC.
Established INTAGE INDIA Private Limited
Japan Medical Information Research Institute Inc. becomes a subsidiary
2013
Launched i-SSPLaunched i-SSP (INTAGE Single Source Panel), a marketing service that
gauges the relationship between ad/media exposure and purchasing
behavior of the same individuals
Established INTAGE SINGAPORE PTE. LTD.
Consumer Search Hong Kong Limited becomes a subsidiary
Established PT. INTAGE INDONESIA
2014
R.S. Market Research Solutions Private Limited becomes a subsidiary
Name of SCI-personal changed to SCI
Established Plamed Korea Co., Ltd.
2015
Established INTAGE CONSULTING Inc.
Established Nielsen-INTAGE DigitalMetrics Inc. as a joint venture between INTAGE Inc. and The Nielsen Company
2000
1980
1990
2010
2015
55thAnniversary
* Fast-moving consumer goods
01ANNUAL REPORT 2015
Snapshot
Sales GrowthConsolidated net sales for the year ended March 31,
2015 were ¥43.9 billion, up 3.3% from the previous
fiscal year. This fiscal period marks the INTAGE
Group’s 22nd consecutive year of sales growth.
Leadership in JapanThe INTAGE Group began conducting panel research
in 1960, and has since consistently delivered
high-level service in terms of data quality and
quantity, analytical know-how, price and speed.
Today, our panel research has become the de facto
standard across many industries.
Panel Research
Consolidated Net Sales
No.1A Dominant Share in Panel Research
• SRI (FMCG retail tracking research)• SDI (Drug-store tracking research)• SPI (In-store promotion tracking research)• IFI (Flyer promotion tracking research)
• SCI (Nationwide individual consumer panel research)
• i-SSP (INTAGE Single Source Panel research)• SLI (Nationwide female consumer
panel research)• Kitchen Diary (Menu survey)
• Prescription data analysis service• Impact Track
22Years of Sales Increases
Panel research involves the continuous collection of data
on a fixed group of respondents (individuals, households,
stores, etc.) over a long period. This research makes it
possible to assess both purchasing and sales data over time.
Retail Tracking Research
Consumer Panel
Research
Other Panels
Consolidated Net Sales(Billions of yen)
06/3 07/3 08/3 09/3 10/3 11/3 12/3 13/3 14/3 15/30
45.0
30.0
15.0
02 INTAGE HOLDINGS Inc.
Global PositionSince its founding, the INTAGE Group has won
the support of a long list of clients as one of
Japan’s leading marketing research providers. We
rank first in Japan and ninth worldwide in the
latest rankings.
Expansion of Overseas OperationsThe INTAGE Group is expanding its presence outside
Japan, and has operating bases in China, Korea,
Hong Kong, Macao, Thailand, Vietnam, India,
Singapore and Indonesia.
RankCompany Name and
Location of Headquarters
2013 Sales (Millions of U.S. dollars)
1 Nielsen Holdings N.V. (U.S.) 6,045.0
2 Kantar (U.K.) 3,389.2
3 IMS Health Inc. (U.S.) 2,544.0
4 Ipsos SA (France) 2,274.2
5 GfK SE (Germany) 1,985.2
6 Information Resources Inc. (U.S.) 845.1
7 Westat Inc. (U.S.) 582.5
8 dunnhumby Ltd. (U.S.) 453.7
9 INTAGE HOLDINGS Inc. (Japan) 435.5*
10 The NPD Group Inc. (U.S.) 287.7
Overseas Operations
No.9Global Sales Ranking of
Marketing Research Companies
Top 10 Global Marketing Research Companies
China
Korea
Hong Kong, Macao
Thailand
India
Vietnam
Singapore
Indonesia
(As of June 2015)
Source: Marketing News, August 2014 edition (American Marketing Association)* The ranking is as of August 2014. Sales for the fi scal year ended March 31, 2014.
9Countries/Regions
Overseas Operations
03ANNUAL REPORT 2015
Marketing Research and Consulting
System Solutions
Drug Development Solutions
Sales
34.3billion
Sales
5.5billion
Sales
4.0billion
Operating Income
3.0billion
Operating Income
0.4billion
Operating Income
1.0million
Marketing research based on the
various data we collect, our
research expertise, data analysis
capabilities and other strengths
Software development and sales,
system operation and maintenance,
and development of models
combining systems and research data
Data management and statistical
analysis of drugs and medical
equipment in clinical testing and
post-marketing surveillance, and
business related to safety information
Year ended March 2015net sales
¥43.9billion
78.2%
Marketing Research and Consulting
9.2%
Drug Development Solutions
12.6%
System Solutions
Note: The Company will introduce new segments from the fi rst quarter of the fi scal year ending March 31, 2016. (see page 8)
Consolidated Performance Highlights (Year ended March 31, 2015)
The INTAGE Group’s businesses consist of Marketing Research and Consulting based on the various types of data
collected by the Group, our research expertise and data analysis; System Solutions including software
development and sales, and system operation and maintenance; and Drug Development Solutions, in which we
provide contract research organization (CRO) services.
04 INTAGE HOLDINGS Inc.
Notes: 1. On October 1, 2013, the Company implemented a stock split at a ratio of two shares for each share of common stock. However, net income per share is calculated assuming this stock split took place at the beginning of the previous fi scal year.
2. On October 1, 2013, the Company implemented a stock split at a ratio of two shares for each share of common stock. Per-share dividend amounts from the fi scal year ended March 31, 2014 refl ect this stock split.
Consolidated Performance Highlights (Year ended March 31, 2015)
Net Sales
(Billions of yen)
Net Sales by Segment
(Billions of yen)
Equity Ratio
(%)
Operating Income/Operating Margin(Billions of yen) (%)
Operating Income by Segment
(Billions of yen)
ROE/ROA
(%)
�� Operating Income (left scale)� Operating Margin (right scale)
�� Marketing Research and Consulting�� System Solutions�� Drug Development Solutions
�� Marketing Research and Consulting�� System Solutions�� Drug Development Solutions
� ROE� ROA
�� Net Income (left scale)� Net Income per Share (right scale)
�� Total Assets�� Total Net Assets
� Payout Ratio (left scale)�� Cash Dividends per Share (right scale)
Net Income/Net Income per Share1
(Billions of yen) (Yen)
Total Assets/Total Net Assets
(Billions of yen)
Payout Ratio/Cash Dividends per Share2
(%) (Yen)
39.93
36.6536.53
42.5043.92
13/312/311/3 14/3 15/30
45.0
30.0
15.0
5.53
4.93
26.19
6.63
4.96
28.32
6.04
5.18
25.30
6.27
5.66
30.57
4.02
5.55
34.34
13/312/311/3 14/3 15/30
45.0
30.0
15.0
55.8
52.3 52.5
50.5
59.3
13/312/311/3 14/3 15/30
60
55
50
45
40
0.150.16
2.56
0.290.15
2.86
0.45
0.15
2.85
–0.0050.48
3.02
0.0010.49
3.07
13/312/311/3 14/3 15/30
4.0
3.0
2.0
1.0
14.7
14.310.9
9.48.4
11.2 10.7
10.1
13.4
10.3
13/312/311/3 14/3 15/30
25
20
15
10
5
15.4914.5113.75
17.1719.91
29.3927.73
24.66
33.74 33.30
13/312/311/3 14/3 15/30
40.0
30.0
20.0
10.0
50.050.050.0
27.530.0
26.2
37.9 40.233.7
24.5
13/312/311/3 14/3 15/30
100
0
60
75 45
50 30
25 15
3.30
2.88
3.46 3.50 3.57
9.5
7.9 8.3 8.2 8.1
13/312/311/3 14/3 15/30
4.0
0
16
3.0 12
2.0 8
1.0 4
1.91
190.51
1.32
131.85
1.24
1.64
2.46
62.15
81.66
123.03
13/312/311/3 14/3 15/30
2.5
0
200
2.0 160
1.5 120
1.0 80
0.5 40
05ANNUAL REPORT 2015
Message from the President
Under our theme of “Renovation & Innovation,” we will
steadily work to increase our medium- to long-term
corporate value as we accelerate our pace of growth.
Kenji Miyakubi INTAGE HOLDINGS Inc.President and Representative Director
06 INTAGE HOLDINGS Inc.
We were expecting the year ended March 31, 2015, the initial year of our 11th
Medium-Term Management Plan, to be a challenging one requiring us to deal
with numerous issues, and therefore we planned on a decrease in profi t. However,
we revised our forecast upward in November 2014 to refl ect progress that was
better than expected. Our results for the year were in line with that revised plan,
with both top- and bottom-line growth.
A major contributor to sales growth was our steady reinforcement of the panel
research business, a stable source of earnings for the INTAGE Group. Although
competitors began moving into the retail tracking research business, they ended
up quickly withdrawing; meanwhile, we also regained clients in the consumer
panel research arena. In addition, i-SSP (INTAGE Single Source Panel) research
expanded in the media communications business, one of our priority fi elds.
Growth in operating income was driven by two main factors. The fi rst was
steady progress in strengthening the Drug Development Solutions business, which
transferred its clinical development operations in June 2014. Bolstering clinical
research services, our ongoing business in that segment, was an urgent task, but
the efforts we have made to invest in EDC systems (electronic data capture for
electronic collection of clinical testing data) are now paying off, and have resulted
in strong business expansion. The second factor was the turnaround of our China
business, which had an unavoidable setback during the previous medium-term
management plan. Successful efforts such as comprehensive education and
training to enhance competitiveness as well as review and redevelopment of
facilities led to a dramatic improvement in performance.
Financially, we further improved our balance sheet, and with an equity ratio
near 60 percent, we have the fi nancial fl exibility to invest in future growth.
i-SSP
A service that makes it possible to determine
the causal relationships between consumers’
buying behavior and awareness and their
exposure to media (computer, mobile, TV, etc.)
through collection of data from single sources
(the same individuals). Solution tools and
supplementary services based on i-SSP are
currently under development.
See pages 16, 17
Review of the Year Ended March 31, 2015
Net sales
¥43.9 billion
Equity ratio
59.3%
Reinforcement Boost market value by reinforcing mainline businesses
Challenge & Creation Seek and establish new business models transcending research
Fruition Achieve steady growth in the mobile & single-source, global and healthcare fi elds
Acceleration Strengthen the management of strategic planning and implementation from optimal perspectives
Renovation & InnovationToward accelerated growth utilizing our deep insights on people as our greatest asset.
Basic Policy
Starting Point = Action Principle
Priorities
Consumers fi rst, with a thorough commitment to intelligence
11th Medium-Term Management Plan (April 2014 – March 2017)
07ANNUAL REPORT 2015
While we achieved steady results in the year ended March 31, 2015, we need
to build on that progress to further solidify our growth path. Accordingly, we
have set “Further Acceleration of Renovation & Innovation” as our objective for
the year ending March 31, 2016, and are carrying out even more fl exible and
bold initiatives.
Introduction of New Segments and Rearrangement of the Group FormationOne of our strategic initiatives was to introduce new segments and rearrange our
Group formation to match the Group’s growth strategy. With the former service-
based segmentation, it was diffi cult to clearly communicate the Group’s strategies
and intentions, a diffi culty about which we received more than a few questions
from shareholders and other investors. Therefore, in the new segments, we have
reorganized our business areas based both on the industries and the services the
Group is focusing on, and we have also adjusted our internal management
structure accordingly.
First, INTAGE Inc., the main operating company in the Marketing Support
(Consumer Goods & Services) business, will concentrate its resources on that fi eld,
and will focus on reinforcing its research business and expanding the
communications business. In addition, we have established INTAGE CONSULTING
Inc. to step up engagement with senior management at client companies.
In the Marketing Support (Healthcare) business, we will provide healthcare
support for both prescription and OTC (over-the-counter) drugs. Coordination of
information on prescription and OTC drugs is essential from the perspective of
patients, and our ability to provide data on OTC and prescription drugs as an
integrated set has also received a positive response from pharmaceutical
companies. Our operating companies in this segment each have a powerful
presence in their respective areas, and by offering services that draw on their
integrated collective strengths, we intend to make the healthcare fi eld a new
growth driver of the INTAGE Group.
Policies of each business
Details are available in “Policies for the Year Ending
March 31, 2016” in the Review of Operations.
See pages 13, 14, 15
OTC drugs
Over-the-counter: Drugs that can be bought at
pharmacies and drugstores without a prescription
from a doctor.
See pages 18, 19
Future Initiatives
Marketing Research and Consulting
INTAGE TECHNOSPHERE
INTAGE
INTAGE RESEARCH
Access JP
Overseas subsidiaries
ANTERIO
ASKLEP
Japan Medical Information Research Institute
PLAMED
Marketing Support (Consumer Goods & Services)
Marketing Support (Healthcare)
Business Intelligence
System Solutions
[Former Segments]
[New Segments] Migrate to classifi cation based on industry axis × service axis
Categorized based on services provided
Drug Development Solutions
Message from the President
08 INTAGE HOLDINGS Inc.
In the Business Intelligence business, we intend to establish a competitive edge by
further sharpening our information technology capabilities, one of the INTAGE Group’s
strengths, through initiatives including actively bringing in advanced external resources.
In these ways, the reorganization will facilitate better understanding of the
INTAGE Group for those outside the Group, and enable services that leverage our
comprehensive capabilities in each segment.
Steady Growth of the Media Communications BusinessThe media communications business is a fi eld where we expect signifi cant growth
given the INTAGE Group’s strong leadership. Today, when communication across
media platforms is common, client companies are struggling to make the best use
of TV and Internet advertising. This need makes i-SSP a tremendously powerful
tool. i-SSP has been highly evaluated as a source of unique data unavailable
anywhere else in the world because it clarifi es the causal relationships between
consumers’ exposure to advertising and information and their purchasing
behavior. Its groundbreaking effectiveness has led to inquiries from businesses in
many different industries, and the number of clients for this service in the year
ended March 31, 2015 soared 170% from the previous year. In addition, we are
rolling out solution tools and supplementary services based on i-SSP, which are
also progressing strongly. Going forward, we will step up these efforts and expand
cross-media services and services in related areas.
Another notable development in this business is the establishment of a joint
venture with The Nielsen Company, the world’s leading marketing and media
information provider, with whom we have had a competitive relationship for
many years. The Nielsen Digital Ad Ratings service, which measures the digital ad
audience, has already received high acclaim from clients in many countries. It is
structured to quickly provide large-scale, high-quality viewership data for ads on
computers and smartphones. The joint venture is developing new products that
combine this measurement data with the attribute-based purchasing data from
INTAGE’s SCI and other sources, and expects to be ready to provide measurement
of ad effectiveness in the cross-platform market in the near future.
Measurement of ad effectiveness in the cross-platform marketMeasuring ad effectiveness and audience trends
on multiple media platforms
Nielsen
Nielsen-INTAGE DigitalMetrics
INTAGE
World’s largest digital advertising
viewership ratings survey
Nielsen Digital
Ad Ratings
New services providing broad-reaching analyses of digital advertising reach;
attributes include brand ownership, purchase intent, lifestyle and regional
information, as well as analysis of the impact of digital advertising on
purchasing behavior and brand switching
Product development based on
the solutions of both companies
Collection and tracking of
multiple types of data on the
same individuals
SCI / i-SSP
Established Nielsen-INTAGE DigitalMetrics Inc. to develop new advertising effectiveness measurement solutions in the cross-platform market in Japan
Left: Kenji Miyakubi, President & Representative Director,
INTAGE HOLDINGS
Right: Nada Bradbury, Senior Vice President, Nielsen Buyer
Insights, The Nielsen Company
Number of clients using i-SSP
+170%year on year
09ANNUAL REPORT 2015
Based on the strategies I have outlined, we expect to achieve
record sales and operating income in the year ending March 31,
2016. By segment, we are forecasting solid sales and profi t growth
in the Marketing Support (Consumer Goods & Services) business
and the Marketing Support (Healthcare) business. In the Business
Intelligence business, we expect sales to be near the level of the
year ended March 31, 2015. Despite this favorable performance
outlook, we are not yet on full throttle. We expect growth to
accelerate further in the year ending March 31, 2017 and beyond,
and the beginnings of that are now becoming visible.
On this growth track, we will also work to enhance returns to shareholders,
which we view as one of our highest management priorities. Up to now, we have
targeted a consolidated payout ratio of 25%, but have raised that target to 30%
as of the year ending March 31, 2016. For the year, we plan to pay a dividend of
¥32.5 per share, an increase of ¥2.5 from the previous fi scal year, for a consolidated
payout ratio of 27.2%.
Performance Outlook and Shareholder Returns for the Year Ending March 31, 2016
Strategic Investments for Group-wide GrowthIn the year ending March 31, 2016, we will implement a venture fund-driven
incubation business by which we plan to generate new business opportunities
through investment in startup companies that offer potential synergy with INTAGE
Group companies, as well as possible support for commercialization and
collaboration. We have already begun to expand into new business areas after
forming tie-ups with Kyoto Constella Technologies Co., Ltd., a Kyoto-based
venture company, and XCompass Ltd. in the year ended March 31, 2015.
Through these investments, we are seeking synergies with our management
strategies; but they also have signifi cance as CSV (creating shared value) activities
that help address social issues and support the businesses we invest in.
Strengthening Overseas BusinessThe INTAGE Group currently operates in nine countries and regions outside Japan.
To date, we have focused on developing the business infrastructure of our
overseas companies. As a result, our overseas business in total is on the verge of
profi tability, and we want to make sure it turns a profi t in the year ending March 31,
2016. Toward that end, in addition to sharing solutions and client information
and conducting education and training, we will promote initiatives such as local
product development geared to market conditions in each country and
strengthening sales operations at local subsidiaries. For example, we refi ned our
mobile research platform (developed in Japan) for use in Southeast Asia, where
the rate of smartphone usage is extremely high, and put it into full-scale
operation in Thailand in June 2015. Organizationally, the regional offi ce we
established in Thailand last year will serve as the base for setting up a system that
enables subsidiaries to conduct more fl exible management. With this foundation
in place, we will work to further strengthen governance.
CSV activitiesCreating shared value: Activities that leverage the
strengths of each company to contribute to solving
social issues.
Consolidated payout ratio target
25% 30%
Message from the President
10 INTAGE HOLDINGS Inc.
The INTAGE Group is aiming to increase corporate value through execution of the
11th Medium-Term Management Plan, but the source of that growth will be our
people. I have coached a soccer team for many years, and one thing I always say
is that while strategy and tactics are important, ultimately the team cannot win
without skilled individual players. At the Company, too, we place priority on the
professional development of individuals, and have put efforts into improving our
human resource development system and providing extensive training. We will
continue to do so, and intend to further strengthen our human resources to
promote the mobility of people within the Group and cultivate the next
generation of managers.
To increase long-term corporate value, it is also important to create value in the
non-fi nancial and social aspects of the Company. In the case of non-fi nancial
value, I think we need to increase our intellectual property. Since we are not a
manufacturer, that is diffi cult to judge based on number of patents, but I believe
we must take stock of the Group’s intellectual property and focus on ways to
continually increase its value. Similarly, business development that not only
benefi ts clients but also emphasizes value creation for consumers is important for
the INTAGE Group, which places a “consumers-fi rst” approach at the heart of its
business. In contributing to society, last year we initiated a program in which we
provide consumer price index data (the SRI-Hitotsubashi Consumer Purchase
Index) to universities and research institutions free of charge. That is the kind of
unique value creation on which the INTAGE Group will focus.
Looking back, the INTAGE Group has maintained its steady growth by pursuing
continuous innovation. We will remain committed to steadily increasing our
medium- to long-term corporate value even as we accelerate the pace of growth.
We are excited about the future of the INTAGE Group, and will work to meet the
expectations of shareholders as we continue to take on new challenges.
July 2015
Kenji Miyakubi
President and Representative Director
Increasing Corporate Value
SRI-Hitotsubashi Consumer Purchase Index
Start of the release of the “SRI-Hitotsubashi
Consumer Purchase Index” developed in a
collaborative project by INTAGE Inc., Hitotsubashi
University and the New Supermarket Association
of Japan
See page 21
11ANNUAL REPORT 2015
Review of Operations
Under our new organizational structure, we will work to
maximize Group synergies and leverage our consumer
insight to further expand new businesses.
Marketing Research and Consulting
Strengthsn Our panel research helps clients to understand
both consumer purchasing and retail sales data over time.
n Our panel data is well established as an essential index for understanding market trends and the competitive landscape.
Business Overview
Operating Companies
• INTAGE Inc. • INTAGE RESEARCH Inc.• ANTERIO Inc.• Japan Medical Information Research
Institute Inc.• PLAMED Inc.
• Access JP Inc.• INTAGE ASIA HOLDINGS LIMITED• INTAGE CHINA Inc.• INTAGE (Thailand) Co., Ltd.• INTAGE VIETNAM LLC• INTAGE INDIA Private Limited
• R.S. Market Research Solutions Private Limited
• INTAGE SINGAPORE PTE. LTD.• Consumer Search Hong Kong Limited• PT. INTAGE INDONESIA• Plamed Korea Co., Ltd.
In this business, we provide panel research services that offer insights based on our proprietary data about consumer buying behavior and media exposure and on analysis of that data, as well as custom research services aimed at solving clients’ marketing challenges. Recently, we have also rolled out services for planning, action and effectiveness measurement of media communications in the field of advertising.
Consumer panel research
What do different types of households and individuals purchase, where and at what prices?
Retail tracking research
What kinds of products are selling, when, where, and at what prices?
ClientsOur retailer and consumer panel data, collected over many years, is utilized by approximately 400 of the leading companies in Japan as an essential index for ascertaining clients’ market trends and competitor conditions.
Panel Research
Custom Research
Based on diverse research methods and our own unique analytical abilities, we provide valuable information that reflects real market conditions.
Beverages Finance
Food products OTC drugs
Cosmetics Telecommunications
Miscellaneous daily items
Automobiles
Internet(Access panel: approx.
5.55 million individuals)
Data collection, processing and
analysis Proposing marketing
strategies
Media Advertisingagencies
Noriaki IshizukaPresident & CEO
INTAGE Inc.
12 INTAGE HOLDINGS Inc.
Market Environment and Initiatives The marketing research industry is changing rapidly due to
rising expectations toward big data, the proliferation of
online social networks, developments in research techniques
and other trends. In addition, the widespread use of
smartphones has led to expanded sharing and use of
information by consumers, which is making their purchasing
behavior more diverse and complex. These changes make a
detailed understanding of the target audience and selection
of the best media communication methods based on various
data more important than ever in marketing.
This business has responded by building on our foundation
in panel research and custom research and by steadily
releasing new services. Among these are i-SSP (INTAGE
Single Source Panel), which is aimed at determining the
correlation between information exposure and buying
behavior, and a data management platform that
integrates INTAGE’s research data with big data. As a
result, we achieved solid growth by expanding the new
media communications business.
Policies for the Year Ending March 31, 2016 During the year ending March 31, 2016, INTAGE Inc.’s
research service for OTC drugs and its system solutions
business will be transferred to other Group companies, and
the consulting business will be split off and established as
INTAGE CONSULTING Inc. Consequently, the name of this
segment will be changed to Marketing Support (Consumer
Goods & Services).
INTAGE Inc. will continue to concentrate its resources
on this segment. We will focus on improving the
profi tability of research for consumer goods manufacturers
and service industries, and on further expanding the
media communications business.
Outside Japan, based on market strategies for each
country, we will roll out INTAGE Inc.’s solutions to bolster
the business foundation and competitiveness of our
overseas subsidiaries, an effort begun in the last fi scal year.
In addition, we will increase business synergy within the
Group in areas such as sharing of client information and
utilization of human resources to advance sales strategies.
SRI (Retail Tracking Research) SDI (Drug-Store Tracking Research)
Collects POS data focused on healthcare-related categories, centered on OTC drugs, from approximately 3,200 pharmacy, drugstore, supermarket, and convenience store outlets nationwide.
Collects POS data on a variety of product categories, from approximately 4,000 leading retailers nationwide.
Boasts overwhelming strengths in this fi eld, used as a standard index in various industriesEstablished a position as the sole source of data for learning about
the retail OTC drug market
Food products Beverages OTC drugsCosmetics
Cosmetics
Miscellaneousdaily items
i-SSP (INTAGE Single Source Panel) Research
Collects highly detailed and accurate information from the same person on his or her product purchases, interaction with media, demographic profi le, lifestyle and awareness of categories and brands.
Food products Beverages Miscellaneousdaily items
SCI (Nationwide Individual Consumer Panel Research)
Using mobile devices and the Internet, we collect data on purchases of food products, beverages, and miscellaneous daily items, consumed both inside and outside the home, from 50,000 male and female respondents nationwide.
Japan’s largest consumer panel, providing insights backed by high-quality data
Food products Beverages Miscellaneousdaily items
Media Advertisingagencies
Communications
The industry’s largest online access panel comprising some 5.55 million individuals called “Mighty Monitors” (As of April 2015)
� We can fl exibly handle requests, from simple surveys to highly challenging research requiring detailed design.
� Respondents are classifi ed by information screened for attributes and specifi c themes, enabling precise and effi cient respondent selection.
� Mobile interviews by chat or video calls that take advantage of the unique characteristics of smartphones are also possible.
Mail (Access panel: approx. 210,000 individuals)
Door-to-Door interviews
Global Interviews Central location test (CLT)
13ANNUAL REPORT 2015
Review of Operations
Market Environment and Initiatives The IT industry has maintained growth as a result of stable
budgets in comparison to the year ended March 31, 2012,
when the industry recovered to the level before the 2008
fi nancial crisis. However, conditions are such that companies
are not making signifi cant investments.
In the INTAGE Group, sales in this business were down
slightly from the previous year, when we received large
orders. However, operating income was near the level of
the previous year as a result of strong orders for development
and operation projects for clients in the wholesale
distribution and travel fi elds.
In the fi scal year ended March 31, 2015, we entered
new business areas with a focus on using data for
marketing support. As part of that effort, INTAGE
TECHNOSPHERE Inc. formed a business alliance in January
2015 with XCompass Ltd., a venture company launched at
the Tokyo Institute of Technology.
Through this partnership, we began studying data
analysis services using the cutting-edge artifi cial
intelligence-driven data processing technologies of
XCompass and the INTAGE Group’s extensive marketing
and data analysis technologies.
Policies for the Year Ending March 31, 2016 We are continuing the integration of IT resources initiated
last year, and the April 1, 2015 transfer of the IT solution
services that remained at INTAGE Inc. over to INTAGE
TECHNOSPHERE Inc. completes the establishment of our
business platform. As a result, the System Solutions segment
will be renamed the Business Intelligence segment.
We will maximize this opportunity to review what
differentiates us in this business, and will give top priority to
strategic planning in the overall business intelligence fi eld,
and to the thorough improvement of our advanced IT
capabilities. With this approach, we will aim to establish a
medium- to long term competitive advantage.
In terms of new business fi elds, we will accelerate
initiatives for full-scale commercialization, including
conducting trial businesses, and promote venture fund-
driven business incubation.
Strengths� Provides unique system services backed by advanced technologies,
including big data technology, and industry expertise.
Operating Companies
• INTAGE Inc.• INTAGE TECHNOSPHERE Inc.
In this business, the INTAGE Group primarily carries out: software development and sales; system operation, maintenance and management; and data center operation.
The completion of organizational improvements is
the starting point for restructuring our growth strategy.
System Solutions
Shigemi SugawaPresident
INTAGE TECHNOSPHERE Inc.
Business Overview
14 INTAGE HOLDINGS Inc.
Market Environment and Initiatives The CRO (contract research organization) industry as a
whole is taking steps to strengthen its professionalism,
including making proposals to pharmaceutical companies
and medical institutions for improving testing effi ciency and
raising quality in the various phases of pharmaceutical
development and post-marketing surveillance.
ASKLEP Inc. transferred its monitoring services for clinical
development in June 2014, and changed from a labor-
intensive to a knowledge-intensive business model that
seeks to add value to information.
Consequently, sales in this business in the year ended
March 31, 2015 decreased from the previous year.
However, the segment shifted its business focus to post-
marketing surveillance and pharmacovigilance, and pursued
high-value-added solutions including ADDIN—an EDC
system developed by the INTAGE Group that can fl exibly
meet client needs—and provision of full support services
that include everything from research design to report
writing, as well as BPO services for research-related
peripheral tasks. As a result, the medical intelligence
business, which conducts data management and statistical
analysis and develops EDC systems, grew signifi cantly.
Policies for the Year Ending March 31, 2016 In the year ending March 31, 2016, we have formed
Marketing Support (Healthcare) as a new segment that
includes ANTERIO Inc., an INTAGE Group company
specializing in the healthcare-related business, Japan
Medical Information Research Institute Inc., and PLAMED
Inc., in addition to ASKLEP Inc., which had been conducting
this business alone. The goal is to solve common issues in
the Group’s healthcare business and maximize synergy.
As a part of this change, on April 1, 2015, SDI (drug-
store tracking research), a service previously provided by
INTAGE Inc. in the fi eld of OTC drugs, was transferred to
ANTERIO Inc., a marketing research company specializing in
prescription drugs and medical equipment.
ASKLEP Inc. will continue to expand its EDC share and
strengthen its capabilities in EDC operation with the goal of
becoming Japan’s number-one company in post-marketing
surveillance, its area of expertise. In addition, ASKLEP Inc.
has entered into a capital and business alliance with Kyoto
Constella Technologies Co., Ltd. The two companies will
further strengthen their relationship by expanding
pharmacovigilance services and cooperating in drug
discovery research support.
Drug Development Solutions
By bringing together our experts with powerful
information content, we will aim to be
“the company that knows patients best.”
Yuichi YahagiPresident & CEO
ASKLEP Inc.
Strengths� Has more than 25 years of experience and expertise in drug
development and surveillance� Provides full support services in post-marketing surveillance and
BPO2 services for related tasks� Offers high-quality, fast data processing that blends ICT and
business operation capabilities � Has track record in meeting client needs with EDC3 systems
developed by the INTAGE Group� Delivers consulting expertise related to safety information
Business Overview
Operating Companies • ASKLEP Inc.
This business focuses on providing services such as data management, statistical analysis and medical writing in clinical testing and post-marketing surveillance for pharmaceuticals and medical equipment, as well as on business related to safety information (pharmacovigilance1).
Notes: 1. Pharmacovigilance: Drug safety monitoring
2. BPO (Business Process Outsourcing): Outsourcing of administrative work and business processes to a specialist company.
3. EDC (Electronic Data Capture): Electronic collection of clinical testing data
15ANNUAL REPORT 2015
DISCUSSIONFull-line support for client marketing based on deep insight into consumer behavior
Nagasaki
Changes in the information landscape,
including the rapid proliferation of
smartphones and the growing popularity
of social networking sites, are profoundly
changing consumers’ purchasing
processes. For example, most of us have
experienced seeing a product on a TV
commercial, then checking user reviews
on the Internet before purchasing the
product. The close and interactive
relationship between information and
purchasing has increased the importance
of obtaining a deeper understanding of
the consumer purchasing decision process.
Tanaka
INTAGE is poised to provide new value
and services that respond to these
changes. One such service is i-SSP
(INTAGE Single Source Panel), which
focuses on the relationship between
Driven by the proliferation of smartphones, tablets and other mobile devices, buying behavior is becoming more diverse and complex as consumers are exposed to online advertising, and also post and share information on customer review, price comparison and various other kinds of websites. Here, we discuss the innovative services in INTAGE’s media communications business that support client marketing activities in this changing landscape, and the growth potential of those services.
Profile
consumers’ exposure to advertising and
information on TV, the Internet and other
media, and their buying behavior. For
example, by examining the history (log
data) of a person’s exposure to TV
commercials and information on
smartphones, PCs and websites, we can
measure the effect of cross-media
advertising. Combining this with
purchase history data linked to a single
source makes it possible to verify the
correlation of that exposure to
purchases. It’s a new service that is
unique in the industry. This service, which
we developed in collaboration with a
major advertising agency, features data
of very high quality and has received a
positive response from clients.
Nagasaki
INTAGE’s traditional services were mainly
geared to the marketing divisions of
Feature The New Media Communications Business
(Center)
Takahiro NagasakiCorporate Offi cerGroup Director, MCA Business Group (Media, Communications & Analytics)INTAGE Inc.
Joined INTAGE in 1987. Worked on research systems development, the launch of the Internet research business and other projects before taking on his current position.
(Left)
Masayuki HashimotoGeneral Manager, Digital Marketing Div., MCA Business GroupINTAGE Inc.
Joined INTAGE in 1995. Experienced in data analysis ranging from research data to business data.
(Right)
Hiromasa TanakaGeneral Manager, Cross-Media Solutions Development Div., MCA Business GroupINTAGE Inc.
Handled projects utilizing single-source panel data at an advertising agency-affi liated research company. Joined INTAGE Inc. in 2014.
DISCUSSION
16 INTAGE HOLDINGS Inc.
client companies. A major benefi t of
i-SSP is that we can use it to approach
other departments such as advertising
and public relations.
Tanaka
That’s right. Advertising is a 6 trillion yen
market, and there is plenty of room for
growth. The i-SSP service broadens our
business to different departments and
industries, and I believe that in the near
future, companies will regard it as
essential data for effi cient and effective
use of their advertising budgets.
Nagasaki
The amount of information that
companies handle is also changing. We’re
seeing explosive growth in big data, such
as company website access information
and consumer behavior logs, including
e-commerce purchase histories. Using this
information in an integrated way with
data management platforms (DMP)1 is a
key to implementing the marketing PDCA
cycle faster and more accurately. With
that in mind, we launched our DMP
service “di-PiNK” in 2014.
Hashimoto
di-PiNK is a new service that integrates
and analyzes data from INTAGE panel
research, i-SSP single-source data, data
handled by DOCOMO InsightMarketing,
INC2. on more than 50 million mobile
subscribers,3 customer data held by client
companies themselves, browser data
from e-commerce sites, and data from
1. A platform to optimize action plans for online advertising delivery using centralized management and analysis of big data uploaded to servers via the Internet, log data for the company website, and other data.
other sources, to support the marketing
activities of client companies. Specifi cally,
by integrating the data held by client
companies and our own research data,
di-PiNK makes possible the planning of
Internet advertising for the client’s target
demographic while watching customer
reactions and online activity. It also
allows us to measure the effect of
targeted advertising and propose ideas
on what to do next.
Nagasaki
In other words, di-PiNK and i-SSP are
services that complement each other.
i-SSP enables clients to understand the
target and determine whether their
target-setting is appropriate and their
advertising message is being delivered to
the target effectively. Our di-PiNK service
helps clients set more precise targets by
applying i-SSP data so they can plan
more effective advertising programs.
Nagasaki
You’ve mentioned some of the ways in
which INTAGE is creating services that
track changes in consumer behavior and
services that can provide overall support
for the marketing PDCA of manufacturers
and other clients. Please talk about your
future outlook.
Tanaka
Last year we focused on media
companies such as advertising agencies
and television stations, as well as
consumer goods manufacturers that use
purchase history data, but for durable
goods manufacturers and clients in the
service industry we also want to be able
to analyze the entire purchasing process,
from the point when the consumer
learns about the product or service up to
the point of purchase, in combination
with advertising exposure. It would also
be interesting from the standpoint of
customer loyalty and advocacy4 if we
could shed light on effective combinations
2. A joint venture established in 2012 by NTT DOCOMO, INC. and INTAGE Inc. (now INTAGE HOLDINGS Inc.)
3. Data obtained only with subscriber permissionof TV commercials and Internet ads, and
on the process that leads consumers to
become fans of a company, make
purchases and increase the quantity of
their purchases.
Hashimoto
Collection of big data is intensely
competitive, and data collection itself is
diffi cult, but we would like to create a
cross-media platform.5 Based on the vast
amount of data obtained from that
platform, including customers’ product
and digital content purchase histories,
payment information, and posting
history on social networking sites, we
can further raise the effectiveness and
effi ciency of advertising.
Nagasaki
Only INTAGE offers support covering
both the purchasing behavior of
consumers and the marketing PDCA
cycle of client companies in Japan. We
have clear strengths with growth
potential, and our business opportunities
are expanding with the changes in
consumer attitudes. We will approach a
wider range of target clients with
innovative new services such as di-PiNK
and i-SSP, which we talked about here
today. This fi eld is positioned as the
“media communications business” in the
INTAGE Group, and will contribute to the
Group’s growth by further expanding our
business reach.
4. In the context of marketing, advocacy refers to a customer-oriented, trust-based marketing approach in which the company respects customer wishes to the greatest extent possible in order to build strong relationships of trust with customers.
5. Use of a common platform for multiple media types
17ANNUAL REPORT 2015
DISCUSSION
Establishing a patient (consumer)- oriented marketing model
company. Almost all pharmaceutical
companies use it as data for their audits,
indicating its high level of reliability.
Ohashi
JMIRI was established in 2005 as a
venture initiated by the University of
Tokyo. We collect drug prescription data
from dispensing pharmacy chains
throughout Japan, and provide the
analysis information to pharmaceutical
companies for use in marketing and
development, and to research institutions.
Nishi
By combining the facts provided by
JMIRI’s prescription data with ANTERIO’s
data on why those prescriptions were
made, we can explain the reasons behind
events that are happening.
Yahagi
ASKLEP collects data from clinical trials
and subsequent verifi cation research,
and uses that data to analyze drug
effi cacy and safety. We also support
essential processes in drug development
Nishi
In discussing the future of the INTAGE
Group’s healthcare business, I think we
should each start by talking about the
uniqueness and competitive advantages
of our companies.
First, ANTERIO focuses mainly on the
pharmaceutical industry, and tracks the
prescription practices of physicians and
the use of medications by patients. It
then provides information that
pharmaceutical companies use in
formulating development and marketing
strategies. In 2007, ANTERIO became
part of the INTAGE Group, which had
been conducting the SDI (drug-store
tracking research)1 service as a founding
business. ANTERIO has since grown to
become one of Japan’s largest marketing
research fi rms specializing in
pharmaceuticals and medical equipment.
Tokita
I used the SDI research data for a long
time when I worked at a pharmaceutical
1. A service that tracks trends in the market for OTC drugs at about 3,200 drugstores, supermarkets, convenience stores and home centers throughout Japan.
The INTAGE Group has a long-standing presence in the healthcare arena, but its operating companies are aiming to provide new services that cut across the company’s business fi elds in response to the changes taking place in the healthcare market. In this discussion, members of ANTERIO Inc., ASKLEP Inc. and Japan Medical Information Research Institute Inc. (JMIRI) talk about the future direction and potential of the INTAGE Group’s healthcare business.
and have established a leading position
in post-marketing surveillance.
Nishi
We’ve talked about the strengths of our
individual companies, but with the
changes taking place in the healthcare
environment, the Group will need to
work together to generate greater value.
Last year, we set a vision for the
healthcare business in the INTAGE
Group: “Pioneering patient-oriented,
next-generation healthcare marketing.”
Cooperation among Group companies
will help to steadily translate these
opportunities into growth.
Ohashi
One of the major trends in the market is
that more patients are now gathering
information themselves. Someone has to
even up the information imbalance in
which medical institutions and the
government have a monopoly on data. If
patients and consumers are given equal
access to data, they can learn through
Feature The New Healthcare Business
18 INTAGE HOLDINGS Inc.
Establishing a patient (consumer)- oriented marketing modelthe Internet and other sources what
prescription options are available and
which treatments are effective for their
disease. That will empower them to make
better-quality decisions. Therefore, it will
be important to convert the data held by
medical institutions and the government
into patient-friendly data and information
to support the decision-making of
patients and consumers, as well as
patient-oriented private companies.
Nishi
As patients make more of their own
healthcare decisions, the ability to
conduct detailed analysis to understand
why patients and consumers think the
way they do will open the door for us to
provide consulting services to medical
institutions and other related clients.
Yahagi
Patients and doctors will likely have the
ability to verify and judge a wide range
of use cases as objective data on drug
safety. For example, Kyoto Constella
Technologies Co., Ltd., a company in
which we have invested, has created a
database that aggregates information on
adverse reactions. In the INTAGE Group’s
drugstore channel, pharmacists could use
information retrieved from that database
to provide counseling to patients.
Nishi
As Japan becomes a super-aged society,
the OTC2 sector will need to be expanded
to address soaring medical and nursing
care costs. With that expansion, a switch
from prescription drugs to OTC drugs will
be inevitable. For example, some plasters
and decongestants that had been
available only by prescription may
become available from the OTC market.
This shift presents a significant business
opportunity for the INTAGE Group, and
our knowledge of both the prescription
and OTC markets will be a big advantage.
Tokita
If the shift to OTC progresses, we can
create and propose models to
pharmaceutical companies to forecast
how well their products are likely to sell.
JMIRI might also be able to provide its
data as feedback to drug stores and
dispensing pharmacies.
Nishi
To wrap up the discussion, what are you
excited about going forward?
2. Drugs that can be purchased at pharmacies and drug stores without a prescription.
Ohashi
I think that if the INTAGE Group’s three
healthcare companies collaborate, we
can offer wide-ranging support in the
pharmaceutical sector.
Yahagi
Yes. I want to build strong partnerships
with pharmaceutical companies by
packaging the services we offer.
Tokita
As someone who was involved in
consumer healthcare for many years, I
have always looked at the market with
the patient-oriented perspective that Mr.
Nishi mentioned. If we share this
perspective within the Group, I believe
we can implement more aggressive
Group activities.
Nishi
Unfortunately, there will always be a need
for medical care. China will probably be
facing the same problems 20 years from
now in terms of containing healthcare
costs. So our know-how will be applicable
outside Japan as well. As the market
environment changes, clients’ business
models are bound to change too. It‘s our
mission to use information (intelligence)
as a guide to help our clients navigate the
various changes and contribute to the
success of their businesses.
Yoshiya NishiPresident and Representative Director ANTERIO Inc.
Founding member of TM MARKETING Inc. (now ANTERIO Inc.). Appointed president and representative director in 2007.
Seishi OhashiPresident & CEO Japan Medical Information Research Institute, Inc. (JMIRI)
After working at a foreign management consulting company and as a part-time lecturer at a school of medicine, became president and CEO of JMIRI in 2009.
Satoru TokitaSenior Executive INTAGE HOLDINGS Inc.
Came to INTAGE in 2004 from a pharmaceutical company. Served as SDI Index Manager in the SDI (drug-store tracking research) department. Currently a director and member of the board of ANTERIO Inc. and Japan Medical Information Research Institute, Inc.
Yuichi YahagiPresident & CEO ASKLEP Inc.
Worked as a medical representative, in investor relations and as a corporate strategy manager at a pharmaceutical company before joining ASKLEP in 2008. Was appointed president & CEO of ASKLEP in 2014.
Profile
(From left)
19ANNUAL REPORT 2015
Corporate Social Responsibility (CSR)
Frequency Annually
Methodology Internet survey
QuestionnairePrepared based on JCSI (Japanese Customer Satisfaction Index)
Language Japanese
Companies conducting
survey
INTAGE Inc., ASKLEP Inc., ANTERIO Inc.,INTAGE RESEARCH Inc., INTAGE TECHNOSPHERE Inc.,Japan Medical Information Research Institute Inc.
Number of employeesRegular employees: 759, Contract employees: 60, Transfer employees: 7,Direct hire part-time employees: 62
Breakdown of employees, part-time employees, union
members, and percentage of employees who join the union
Managers: 240, Full-time employees: 519, Contract employees: 60, Part-time employees: 62, Union members: 240, Percentage of union employees: 46.2%
Turnover
Number of employees who left: 84 (50 men and 34 women)
Turnover rate: 10.2%(Male employees: 10.6%, Female employees: 9.6%)
Number of female managers41: 11.8%
(41 out of 346 managers)
IMR* Client Survey The INTAGE Group places great importance on listening to
client feedback to continuously provide services that deliver
satisfaction. As part of that effort, the Group has conducted
an annual IMR Client Survey since 2000 to gauge the level of
client satisfaction with its services. The survey results are
disclosed to employees and senior management to make
them aware of the current status, and are applied to further
improve service and management initatives.
Energy UsageIn the INTAGE Group, which engages in energy-intensive
businesses, electricity use at our Hibarigaoka Offi ce is particularly
high due to the large-scale equipment deployed there.
The Hibarigaoka Offi ce is considered a Type 2 specifi ed
business operator under the Energy Saving Act and a
specifi ed business operator under the Tokyo Metropolitan
Ordinance on Environmental Preservation. Therefore, it is
promoting environmental measures including reduction of
energy use in cooperation with an energy service company
(ESCO), reduction of waste, and green purchasing.
* Internal Marketing Research: A survey of the series of actions we take to effectively train and motivate employees who interface with clients, as well as everyone who supports those employees, so that they can deliver client satisfaction and turn clients into our “fans.”
Note: Figures shown are for INTAGE Inc. only (as of March 31, 2015)
Amounts are rounded down
INTAGE D&I employees Offi ce scene
Based on the belief that “our business is our CSR,” the INTAGE Group strives to remain indispensable to all
stakeholders and society through the implementation of our corporate activities.
Relationship with Our Clients
Relationship with Our Employees
Environmental Conservation Efforts
� Energy Usage by Business Location (Year ended March 31, 2015)
Akihabara Hibarigaoka Higashikurume Total
Electricity usage (thousands of kWh) 1,187 5,602 414 7,203
Crude oil equivalent (kl) 305 1,441 106 1,852
Diversity Initiatives The INTAGE Group respects diverse values and individuality,
and seeks to employ a wide range of people.
For example, more than 600 employees of non-Japanese
nationality work in the INTAGE Group. In August 2014, we
established INTAGE D&I Inc., a special subsidiary that employs
persons with disabilities and carries out business tasks
according to their characteristics. In addition, the IMR (QWL)
Employee Survey is conducted annually as part of employee
support. This survey is designed to measure employee
satisfaction and mental health, and is an indicator used to
gauge the soundness of Group companies; the results are
one of the items used to evaluate each company.
20 INTAGE HOLDINGS Inc.
Distribution, Consumption and Economic Indicators Development Project(SRI-Hitotsubashi Consumer Purchase Index)
Distribution, Consumption and Economic Indicators
Development Project
Analysis and indexing; Development of academic research
Request for collaboration; Industry development
Data collection, preparation and provision; Support of corporate activities
In April 2014, INTAGE Inc., Hitotsubashi University and the
New Supermarket Association of Japan launched a
collaborative “Distribution, Consumption and Economic
Indicators Development Project.” The purpose of this joint
industry-university collaboration is not only academic research,
but also to contribute to a better society by developing new
distribution, consumption and economic indices and widely
sharing the information based on them. The main activity of
the project is development and analysis of a consumer
purchasing index using retailer sales data (INTAGE SRI).
Consumption and purchasing behavior are broken down into
“expenditures,” “purchase price” and “purchase quantity,”
also making it possible to analyze the economic infl uence and
effect from the introduction of new products, which was
formerly diffi cult to do. To promote its widespread use as a
socioeconomic indicator, data from the Consumer Purchase
Index has been released weekly on the INTAGE website free of
charge since September 2014, and is being used in academic
research and new product development.
(Year ended March 31, 2015)¥2 million (donated ¥1 million as an offi cial sponsor and¥1 million to the “Five Senses Project”)
Donations
Contribution to Social Projects Since May 2007, the INTAGE Group has been supporting
the C. W. Nicol Afan Woodland Trust, headed by
environmentalist C. W. Nicol, as an offi cial sponsor to help
support woodland conservation.
Donations from Shareholders and Survey PanelistsThe INTAGE Group supports the activities of various
organizations through donations from shareholders and
survey panelists.
(Yen)
Afan Woodland
Trust
Japan Guide Dog
AssociationUNICEF
Japan Earthquake and Tsunami Relief Fund (Japanese Red Cross)
Total
Year ended March 31,
2014179,890 523,750 530,490 122,000 1,356,130
Year ended March 31,
2015128,690 563,990 468,130 90,000 1,250,810
Relationship with Society
Indicators
Social science research
Corporate activities and econom
ic activities
Realization of a better society
Consumer behavior
https://www.intage.co.jp/shisuu/(Japanese-language website)
Note: Total donations from shareholder benefi t plan and Cue monitors
Topic
21ANNUAL REPORT 2015
Corporate Governance
Corporate Governance Structure
Board of Directors(3 inside directors and
2 outside directors)
President and Representative Director
Internal Audit Offi ce
Group Management Meeting
Executive Committee
General Meeting of Shareholders
Report
Report
Operating departments and management departments of
INTAGE HOLDINGS and Group companies
Independent Auditor
Consulting Law Offi ce
• THE INTAGE WAY• INTAGE Group’s Ethical Charter
• INTAGE Group Employee Code of Conduct• Basic Policy on Internal Control Systems
Board of Corporate Auditors(2 inside and 2 outside
corporate auditors)
Basic Approach to Corporate GovernanceINTAGE HOLDINGS Inc. (“the Company”) believes that, as an enterprise made up of numerous stakeholders, it has an important responsibility not only to improve business results but also to ensure the soundness, fairness and transparency of management.
The INTAGE Group’s Ethical Charter has been established as a set of guidelines that all of the Group’s executives and employees must follow in conducting business activities. Based on this charter, the Group has formulated the INTAGE Group Employee Code of Conduct, which defi nes the basic attitude and behaviors expected of employees, and strives to carry out sound business activities in compliance with laws and regulations. In addition, the Company’s internal control system is operated in accordance with the Basic Policy on Internal Control Systems.
Corporate Governance StructureThe Company has elected to use the corporate audit system as its corporate governance structure, and therefore has a Board of Directors and a Board of Corporate Auditors. The rationale for adopting this corporate governance structure is that the current structure has been established through making necessary changes to the governance structure in accordance with changes to applicable laws and regulations since the Company’s founding. The Company believes that the system functions adequately not only for improving business performance, but also for ensuring management soundness, fairness and transparency.
� Board of DirectorsThe Board of Directors consists of fi ve directors, who meet once a month, in principle, to make decisions on important matters concerning the Company’s business execution, and oversees management’s execution of duties. Of these, two outside directors are appointed to the Board to incorporate objective opinions on all aspects the Company’s management. The outside
directors express their views on the Company’s overall management at Board meetings, and their views are refl ected in the Board’s discussions and decisions.
� Board of Corporate AuditorsThe Board of Corporate Auditors consists of four corporate auditors, including two outside auditors, and convenes monthly. Corporate auditors also attend Board of Directors meetings, and audit and act as a check on the business execution of the Company’s directors and its subsidiaries. In accordance with the audit policies set by the Board of Corporate Auditors, the corporate auditors attend Board of Directors meetings and other key meetings, where they monitor the decision-making process for management decisions and express their views as they deem appropriate. They also perform audits to monitor business execution and ascertain its legality.
� Internal Audit DepartmentThe Internal Audit Offi ce, which reports to the president of the Company, conducts audits on business execution from the perspectives of the appropriateness of business activities and legal compliance. When necessary, it provides guidance for improvement of internal control and support for implementation of improvement measures.
� Committees The Company has established the Internal Control Committee to promote internal control initiatives in the Group, the Crisis Management Committee to respond to crises involving the Group’s business, and the Management System Committee to further improve the Group’s management systems.
Internal Control Comm
ittee
Managem
ent System Com
mittee
Instru
ct
Instru
ct
Audits by corporate auditors
Collaboration
Collaboration
Promote Internal audits
Emergency response
Reporting of legal or compliance violations
Accounting audits/Audits of internal control over fi nancial reporting
Legal consultation/Reports of compliance violations
Crisis Managem
ent Comm
ittee
22 INTAGE HOLDINGS Inc.
Internal Control SystemsThe Board of Directors meets whenever necessary in addition to its regular monthly meetings. Furthermore, the Group Management Meeting, which is responsible for reporting, deliberation and decision-making on management policies and measures and matters related to business operations, convenes once a month, and is attended by full-time directors, full-time corporate auditors and the presidents of Group companies. The Executive Committee, which is attended by full-time directors, full-time corporate auditors and executive offi cers, meets once a month to support the Board of Directors, report on and discuss various matters, and improve management effi ciency.
Risk Management StructureIn accordance with the Basic Policy on Internal Control Systems, the Company appoints a director as Chief Risk Offi cer, and has set up the Internal Control Committee comprising representatives from business units and Group companies to establish mechanisms for recognizing and assessing risks, as well as rules for risk management. This committee also collaborates and cooperates with the Management System Committee to increase the effectiveness of risk management and handles cross-sectional risk management for the entire INTAGE Group.
The Company’s quality management system is regularly audited internally and externally to verify that it conforms to the framework of ISO9001, for which the Company holds certifi cation. In addition, a system for the protection of personal information based on the Privacy Mark, which the Company has obtained, is applied and implemented throughout the INTAGE Group. The INTAGE Group’s Ethical Charter and the INTAGE Group Employee Code of Conduct are publicized to all employees on the company intranet, and compliance training is provided on a regular basis through e-learning and other systems, to promote compliance throughout the Group. Moreover, a compliance hotline that connects to the Company’s law fi rm has been set up to facilitate adherence to and maintenance of the compliance system.
Systems to Ensure the Appropriateness of Subsidiaries’ OperationsThe basic policy and internal regulations required for the management of subsidiaries and affi liates are in place to ensure the appropriateness and effi ciency of the Group’s business operations. In addition, transactions between companies belonging to the INTAGE Group are checked to ensure that they adhere to laws, accounting principles, tax law and other social norms. Furthermore, to maintain an appropriate internal control system within the Group, the Internal Control Committee, which is responsible for overseeing and promoting all aspects of internal control, including compliance and risk management, works to improve these systems in close cooperation with committee members of Group companies.
Internal Audits and Statutory AuditsThe Internal Audit Offi ce, an organization of seven full-time employees responsible for internal audits, reports directly to the president. In accordance with the Company’s management philosophy, management policies and regulations, the Internal Audit Offi ce conducts internal audits as necessary to confi rm the fairness, accuracy and effectiveness of organizational management
and the conduct of business. The audits are based on the Company’s Internal Audit Regulations and Procedures and involve preparation of an audit plan, conducting of the audit, reporting on audit results and confi rmation of post-audit improvements.
The Internal Audit Offi ce and Board of Corporate Auditors hold periodic liaison meetings to improve the effectiveness and effi ciency of their audits. They collaborate closely at the liaison meetings, confi rming the audit policy and audit plan at the beginning of the fi scal year, receiving reports on the status of internal audits during the fi scal year and at the fi scal year-end, and exchanging opinions. The Internal Audit Offi ce and Board of Corporate Auditors also exchange opinions and information concerning audits with independent auditors, and maintain close cooperation with internal control departments, which centrally monitor the status of these audits and internal control activities.
Outside Directors and Outside Corporate AuditorsThe Company has two outside directors and two outside corporate auditors. There are no special interests between the Company and the outside directors or corporate auditors.
The functions and roles of the outside directors and outside corporate auditors in supervising the Company are to draw on their experience, achievements and professional insight to provide advice and recommendations from an independent standpoint to promote sound, appropriate decision-making by the Board of Directors. At meetings of the Board of Corporate Auditors, they make statements and recommendations aimed at ensuring sound business operations, which are refl ected in the Company’s management.
The Company believes that appointing outside directors and outside corporate auditors enables it to refl ect a broad range of expertise from an independent standpoint in its management decisions. The Company’s criteria for the independence of outside directors and outside corporate auditors are based on the rules of the Tokyo Stock Exchange.
The outside corporate auditors share information on audits with the Internal Audit Offi ce through meetings of the Board of Corporate Auditors. They also maintain close cooperation with the Company’s independent auditors by exchanging opinions on each other’s audits and sharing information on the status and results of audits.
Communication with Shareholders and Investors Recognizing the importance of listening to the views of its shareholders and investors and refl ecting them in its management, the Company works to enhance communication with them through IR activities.
For communication with individual shareholders and investors, the Company participates in the Tokyo Stock Exchange IR Festa and holds regular information meetings for individual investors throughout Japan, in addition to the general meeting of shareholders.
For communication with analysts and institutional investors, the Company holds regular briefi ngs in conjunction with announcements of fi nancial results for the fi scal year and for the fi rst half, and also holds numerous individual meetings.
For overseas shareholders and investors, the Company provides information through its website and conducts individual meetings as necessary.
23ANNUAL REPORT 2015
Directors
1
1
2
2
3
3
5
5
4
4
Kenji MiyakubiPresident and Representative Director
Apr. 1980 Joined the CompanyJun. 2007 Director and General Manager, Incubation
CenterApr. 2010 Executive Director and General Manager,
Business Development GroupApr. 2011 President, Representative Director and General
Manager, Business Development GroupApr. 2012 President and Representative Director
(current position)
Noriaki IshizukaDirector
Apr. 1982 Joined the CompanyJun. 2006 Director and Deputy General Manager,
Sales GroupApr. 2008 Director and Unit Director, Business Solutions
UnitApr. 2009 Director and General Manager, Sales GroupApr. 2011 Director and General Manager, DCG and
Services Business GroupApr. 2013 Executive DirectorJun. 2015 Director (current position)
Susumu MatsumotoDirector in charge of Affi liated Companies
Apr. 1973 Joined the CompanyJun. 2009 Director and Unit Director, Business Solutions
UnitApr. 2011 Director and General Manager,
Healthcare Business GroupIn charge of System Solutions Business, Drug Development Solutions Business
Apr. 2012 Director and General Manager, Healthcare Business Group
Apr. 2013 Director in charge of Corporate Planning Department, Group Healthcare Business
Jun. 2013 Director in charge of Corporate Planning Department, Affi liated Companies, Group Healthcare Business, Crisis Management Committee, Internal Control Promotion Committee
Apr. 2014 Director in charge of Corporate Planning Department, Affi liated Companies, Group Healthcare Business, Group HR Strategy, Crisis Management Committee, Internal Control Promotion Committee
Apr. 2015 Director in charge of Corporate Planning, Affi liated Companies, Group HR Strategy, Crisis Management Committee, Internal Control Promotion Committee
Jun. 2015 Director in charge of Affi liated Companies (current position)
Yukihiko UeharaOutside Director
Apr. 1968 Joined Nihon Kangyo Bank, Ltd.Jul. 1970 Researcher, The Distribution Economics
Institute of JapanApr. 1974 Chief ResearcherApr. 1980 Assistant Professor, Department of Economics,
Meiji Gakuin UniversityApr. 1986 Department ProfessorApr. 2004 Professor, Graduate School of Global Business,
Meiji UniversityMay 2008 Chairman, Japan Direct Marketing AssociationJun. 2009 Director, the Company (current position)May 2010 Chairman, The Distribution Economics
Institute of JapanDec. 2012 Outside Corporate Auditor,
Suntory Beverage & Food LimitedApr. 2014 Visiting Professor, Showa Women’s UniversityApr. 2015 Special Professor, Showa Women’s University
(current position)May 2015 Outside Director and Member of the Audit and
Supervisory Committee, Suntory Beverage & Food Limited (current position)
Jun. 2015 Chairman of The Distribution Economics Institute of Japan (current position)
Shizue Kishi Outside Director
Apr. 1983 Full-time Instructor, Faculty of Commerce, Nagoya University of Commerce & Business
Mar. 1988 Assistant Professor, Faculty of Economics, Nagoya City University
Apr. 1996 ProfessorApr. 1998 Professor, Faculty of Business Administration,
Tokyo Keizai University (current position)Oct. 2010 Chairperson, Japan Academy of Advertising
(current position)Apr. 2014 Dean, Faculty of Business Administration, Tokyo
Keizai University (current position)Jun. 2015 Director, the Company (current position)
Directors and Corporate Auditors (As of June 19, 2015)
24 INTAGE HOLDINGS Inc.
Corporate Auditors
1
1
2
2
3
3
4
Toru SakamotoCorporate Auditor
Apr. 1973 Joined the CompanyApr. 1992 General Manager, Library Systems Department,
BU Supervision Division, Systems Business GroupApr. 2005 General Manager, Sales Department,
Sales GroupApr. 2006 Full-time General Manager, Sales Department,
Sales GroupMar. 2010 Assistant to General Manager, Sales GroupApr. 2012 Assistant to General Manager, Corporate
Management DivisionJun. 2012 Corporate Auditor (current position)
Itaru NangoCorporate Auditor
Apr. 1975 Joined the CompanyJun. 2005 Director and Deputy General Manager,
Solutions GroupApr. 2006 Director and Unit Director, Marketing
Solutions UnitApr. 2009 Executive Director and General Manager,
Corporate Planning Division, General Manager, Personnel Planning Division, in charge of Affi liated Companies
Apr. 2013 Executive Director in charge of Affi liated Companies, Group HR Strategy
Jun. 2013 Executive Director in charge of Group HR Strategy
Jan. 2014 Executive Director and General Manager, Offi ce of the President, in charge of Group Overseas Business, Group HR Strategy
Apr. 2014 Executive Director in charge of Group Overseas Business
Jan. 2015 Executive Director in charge of Special Assignments
Jun. 2015 Corporate Auditor (current position)
Toshio SaitoOutside Corporate Auditor
Apr. 1969 Joined IBM Japan CorporationJul. 1989 In charge of Development and
Manufacturing DivisionApr. 1997 In charge of Personnel and OrganizationMar. 2002 Director in charge of Personnel and OrganizationJun. 2003 Full-time Corporate AuditorMar. 2006 AdvisorJun. 2007 Corporate Auditor, the Company
(current position)Jun. 2009 Outside Corporate Auditor, JBCC Holdings Inc.
(current position)
4
Hajime NakajimaOutside Corporate Auditor
Apr. 1986 Appointed as JudgeApr. 1997 Judge, Tokyo District CourtApr. 2002 General Manager, Administrative Bureau,
Secretarial Training Institute, Supreme CourtApr. 2004 General Manager of Training, Comprehensive
Training Institute for Court StaffApr. 2005 Judge, Tokyo High CourtMar. 2007 Retired as Judge, Tokyo High CourtApr. 2007 Professor, Toin Law School (current position)Jun. 2007 Registered as an AttorneyJun. 2014 Substitute Corporate Auditor, the CompanyJun. 2015 Outside Corporate Auditor, the Company
(current position)
Directors and Corporate Auditors (As of June 19, 2015)
25ANNUAL REPORT 2015
11-Year Financial Summary
(Millions of yen)
2015 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005
For the Year:
Net sales ¥43,925 ¥42,508 ¥39,930 ¥36,658 ¥36,538 ¥34,526 ¥34,345 ¥33,104 ¥30,800 ¥28,777 ¥26,619
Cost of sales 31,723 31,107 29,121 25,874 26,021 24,138 23,870 22,755 21,958 20,681 19,285
Selling, general and administrative expenses 8,630 7,895 7,499 7,898 7,051 7,131 7,154 7,034 5,910 5,481 5,147
Operating income 3,571 3,505 3,309 2,885 3,465 3,256 3,320 3,314 2,930 2,614 2,186
Net income 2,463 1,642 1,249 1,325 1,915 1,679 1,728 1,765 1,626 1,361 997
Cash fl ows from operating activities 2,947 3,612 3,433 2,943 3,025 2,905 3,190 2,247 2,042 1,627 1,230
Cash fl ows from investing activities 2,327 (1,151) (1,332) (3,341) (1,052) (1,810) (1,554) (1,033) (1,902) (1,060) (1,652)
Cash fl ows from fi nancing activities (4,940) (592) (960) 675 (1,108) (924) (1,707) (546) 9 (597) 667
Cash and cash equivalents at end of year 8,366 7,926 5,906 4,599 4,337 3,484 3,303 3,394 2,721 2,569 2,595
At Year-end:
Total assets 33,301 33,740 29,398 27,730 24,660 23,349 21,180 21,261 20,272 17,945 17,364
Total net assets1 19,917 17,171 15,493 14,517 13,757 12,386 11,590 10,288 9,034 7,454 6,238
Equity ratio (%) 59.3 50.5 52.5 52.3 55.8 53.0 54.2 47.9 43.4 41.5 35.9
Per Share Data (Yen):
Net income2 123.03 81.66 62.15 131.85 190.51 164.31 168.69 170.10 157.58 129.34 94.13
Total shareholders’ equity2 989.01 846.49 767.29 1,442.25 1,367.39 1,230.86 1,120.90 994.41 851.35 719.52 601.81
Cash dividends3 30.00 27.50 50.00 50.00 50.00 50.00 50.00 40.00 30.00 26.00 14.00
Financial Data (%):
Operating income-to-net sales ratio 8.1 8.2 8.3 7.9 9.5 9.4 9.7 10.0 9.5 9.1 8.2
ROA 10.3 10.7 11.2 10.9 14.3 14.5 15.6 16.0 15.2 14.7 12.5
ROE4 13.4 10.1 8.4 9.4 14.7 14.1 15.9 18.6 20.0 19.9 17.2
Notes: 1. In line with the enactment of the Companies Act of Japan in 2006, “Total net assets” for fi scal years ended on or after March 31, 2007 has been calculated by adding minority interests and other items to “Total shareholders’ equity” from prior years.
2. On October 1, 2013, the Company implemented a stock split at a ratio of two shares for each share of common stock. However, net income per share and net assets per share are calculated assuming this stock split took place at the beginning of the previous fi scal year.
INTAGE HOLDINGS Inc. and Consolidated Subsidiaries/Years ended March 31
26 INTAGE HOLDINGS Inc.
(Millions of yen)
2015 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005
For the Year:
Net sales ¥43,925 ¥42,508 ¥39,930 ¥36,658 ¥36,538 ¥34,526 ¥34,345 ¥33,104 ¥30,800 ¥28,777 ¥26,619
Cost of sales 31,723 31,107 29,121 25,874 26,021 24,138 23,870 22,755 21,958 20,681 19,285
Selling, general and administrative expenses 8,630 7,895 7,499 7,898 7,051 7,131 7,154 7,034 5,910 5,481 5,147
Operating income 3,571 3,505 3,309 2,885 3,465 3,256 3,320 3,314 2,930 2,614 2,186
Net income 2,463 1,642 1,249 1,325 1,915 1,679 1,728 1,765 1,626 1,361 997
Cash fl ows from operating activities 2,947 3,612 3,433 2,943 3,025 2,905 3,190 2,247 2,042 1,627 1,230
Cash fl ows from investing activities 2,327 (1,151) (1,332) (3,341) (1,052) (1,810) (1,554) (1,033) (1,902) (1,060) (1,652)
Cash fl ows from fi nancing activities (4,940) (592) (960) 675 (1,108) (924) (1,707) (546) 9 (597) 667
Cash and cash equivalents at end of year 8,366 7,926 5,906 4,599 4,337 3,484 3,303 3,394 2,721 2,569 2,595
At Year-end:
Total assets 33,301 33,740 29,398 27,730 24,660 23,349 21,180 21,261 20,272 17,945 17,364
Total net assets1 19,917 17,171 15,493 14,517 13,757 12,386 11,590 10,288 9,034 7,454 6,238
Equity ratio (%) 59.3 50.5 52.5 52.3 55.8 53.0 54.2 47.9 43.4 41.5 35.9
Per Share Data (Yen):
Net income2 123.03 81.66 62.15 131.85 190.51 164.31 168.69 170.10 157.58 129.34 94.13
Total shareholders’ equity2 989.01 846.49 767.29 1,442.25 1,367.39 1,230.86 1,120.90 994.41 851.35 719.52 601.81
Cash dividends3 30.00 27.50 50.00 50.00 50.00 50.00 50.00 40.00 30.00 26.00 14.00
Financial Data (%):
Operating income-to-net sales ratio 8.1 8.2 8.3 7.9 9.5 9.4 9.7 10.0 9.5 9.1 8.2
ROA 10.3 10.7 11.2 10.9 14.3 14.5 15.6 16.0 15.2 14.7 12.5
ROE4 13.4 10.1 8.4 9.4 14.7 14.1 15.9 18.6 20.0 19.9 17.2
3. On October 1, 2013, the Company implemented a stock split at a ratio of two shares for each share of common stock. Dividend amounts for fi scal years prior to the year ended March 31, 2014 are the actual amounts before the stock split.
4. ROE for fi scal years ended on or after March 31, 2007 = Net income ÷ Average shareholders’ equity x 100
27ANNUAL REPORT 2015
Management Discussion and Analysis
Scope of ConsolidationThe INTAGE Group (the “Group”) consists of INTAGE
HOLDINGS Inc. (the “Company”), 20 consolidated
subsidiaries and 1 affi liated company. The Group’s activities
are centered on three major businesses: Marketing Research
and Consulting, System Solutions, and Drug Development
Solutions. The Marketing Research and Consulting business
is based on data handling techniques (handling techniques
and abilities from gathering to processing of data), data
analysis skills and information evaluation capabilities,
including expansion of various intelligence gathering
networks, establishment of data processing systems and
development of information systems. The System Solutions
business provides unique system services backed by system
development and system operation technologies, business
analysis skills and industry expertise. The Drug Development
Solutions business provides a full range of clinical
development services mainly consisting of contract research
organization (CRO) services, in which it has the longest track
record and experience in post-marketing surveillance.
The Group helps clients to solve issues in their businesses
by blending its research techniques, system technologies,
industry and operations knowledge, consulting capabilities
and other professional skills, along with a comprehensive
understanding of marketing, to provide intelligence that
aids in decision-making.
Summary of ResultsIn fi scal 2015 (the year ended March 31, 2015), the
Japanese economy was on a gradual recovery trend overall.
While there were concerns about a drop in personal
consumption in reaction to the spike in demand prior to the
April 2014 increase in Japan’s consumption tax rate,
corporate earnings and employment conditions improved
due to the effects of economic stimulus measures by the
government and monetary easing by the Bank of Japan.
In the information services industry, of which the INTAGE
Group is a part, sales showed year-on-year increases each
month according to the Survey of Selected Services
Industries prepared by the Ministry of Economy, Trade and
Industry (METI).
Under these conditions, in fi scal 2015, which was the fi rst
year of its 11th Medium-Term Management Plan, the
INTAGE Group worked to achieve the plan’s priority
objectives by renewing its strengths and continuing bold
reforms under the Group’s basic policy of “Renovation &
Innovation: towards accelerated growth utilizing our deep
insights on people as our greatest asset.”
As a result of these developments, sales and profi ts both
increased. Consolidated net sales for fi scal 2015 amounted
to ¥43,925 million (up 3.3% year on year), with operating
income of ¥3,571 million (up 1.9%), ordinary income of
¥3,446 million (up 1.9%) and net income of ¥2,463 million
(up 50.0%).
The Company’s consolidated subsidiary ASKLEP Inc.
transferred its clinical development operations and related
businesses to its newly established wholly owned subsidiary
A2 Healthcare Corporation effective June 2, 2014 and sold
all the shares of A2 Healthcare Corporation to ITOCHU
Corporation on the same day. With this sale, the Company
posted an extraordinary gain of ¥2,911 million on the sales
of subsidiaries’ and affi liates’ shares.
Results by Business Segment� Marketing Research and Consulting
In Marketing Research and Consulting, sales and profi ts
both rose, refl ecting year-on-year increases in sales of SCI
(nationwide individual consumer panel research) and i-SSP
(INTAGE Single Source Panel) research at INTAGE, Inc. and
the prescription data analysis service of Japan Medical
Information Research Institute Inc., as well as the strong
performance of Internet surveys at ANTERIO Inc., which
specializes in healthcare research.
As a result, sales in the Marketing Research and Consulting
segment amounted to ¥34,346 million (up 12.3% year on
year), with operating income of ¥3,070 million (up 1.6%).
� System Solutions
In System Solutions, sales decreased from the previous year,
when the Group won large orders, but profi ts rose with the
receipt of highly profi table orders at INTAGE Inc. and INTAGE
TECHNOSPHERE Inc.
As a result, sales in the System Solutions segment
amounted to ¥5,557 million (down 1.8% year on year),
with operating income of ¥499 million (up 1.9%).
� Drug Development Solutions
In Drug Development Solutions, while sales declined because
the Company’s consolidated subsidiary ASKLEP Inc.
transferred its clinical development operations and related
businesses, profi ts improved from fi rm orders for EDC
(Electronic Data Capture) systems that meet customer needs.
As a result, sales in the Drug Development Solutions
segment amounted to ¥4,022 million (down 35.9% year on
year), with operating income of ¥1 million, compared with
an operating loss of ¥5 million in the previous fi scal year.
28 INTAGE HOLDINGS Inc.
Sales and Income� Net Sales
Sales declined due to the transfer of one of the businesses
of ASKLEP Inc. in the Drug Development Solutions
segment. However, net sales increased 3.3% overall to
¥43,925 million, refl ecting robust orders in the Marketing
Research and Consulting segment.
� Cost of Sales and Selling, General and
Administrative Expenses
Cost of sales increased ¥616 million, or 2.0%, year on year
to ¥31,723 million, largely due to the increase in operating
costs associated with growth in net sales. The cost-to-sales
ratio was 72.2%, a decrease of 1.0 percentage point from
the previous fi scal year.
Selling, general and administrative (SG&A) expenses
increased ¥735 million, or 9.3%, year on year to ¥8,630
million due to factors including the increase in sales-related
expenses with the increase in net sales. The ratio of SG&A
expenses to net sales was 19.6%, up 1.0 percentage point
from the previous fi scal year.
� Operating Income
Operating income increased ¥65 million, or 1.9%, to
¥3,571 million as the increase in net sales exceeded the
increase in cost of sales and SG&A expenses.
� Non-Operating Income and Expenses
Non-operating income increased ¥6 million, or 6.0%, year
on year to ¥105 million due to factors including an
increase in dividends received. Non-operating expenses
increased ¥6 million, or 2.8%, to ¥230 million as a result
of an increase in equity in losses of affi liates, despite a
decrease in interest expenses.
� Extraordinary Income and Losses
Net extraordinary income was ¥1,640 million compared with
net extraordinary loss of ¥52 million in the previous fi scal
year. Extraordinary income was ¥2,919 million (none was
recorded in the previous fi scal year), mainly consisting of gain
on sales of subsidiaries’ and affi liates’ shares. Extraordinary
losses increased ¥1,227 million from ¥52 million in the
previous year, to ¥1,279 million, mainly due to an increased
impairment loss as well as extra retirement payment and
loss on abolishment of retirement benefi t plan.
� Net Income
Income before income taxes increased ¥1,757 million and
income taxes increased ¥908 million compared with the
previous fi scal year. As a result, net income increased ¥820
million, or 50.0%, year on year to ¥2,463 million. Net
income per share was ¥123.03 compared with ¥81.66 in
the previous fi scal year.
� Cash Flows
Cash and cash equivalents (“cash”) as of March 31, 2015
totaled ¥8,366 million, an increase of ¥439 million from the
previous fi scal year. The increase was the result of ¥2,947
million in cash generated by operating activities, ¥2,327
million in cash generated by investing activities and ¥4,940
million in cash used in fi nancing activities.
Cash Flows from Operating Activities
Net cash provided by operating activities totaled ¥2,947
million, a decrease of ¥665 million from the previous fi scal
year. This lower fi gure was a result of factors including a
decline in the increase in net defi ned benefi t retirement
liabilities and a decline in the increase in notes and
accounts payable.
Cash Flows from Investing Activities
Net cash provided by investing activities amounted to
¥2,327 million, compared with net cash used in investing
activities of ¥1,151 million in the previous fi scal year. This
increase was mostly because, while expenditures for the
acquisition of investment securities increased, the Company
realized proceeds from the sale of shares of a subsidiary
resulting in a change in the scope of consolidation.
Cash Flows from Financing Activities
Cash used in fi nancing activities amounted to ¥4,940
million, which was ¥4,348 million more than in the
previous fi scal year. The increase was largely due to a
decrease in proceeds from short-term loans payable and an
increase in repayments of long-term loans payable.
29ANNUAL REPORT 2015
Analysis of Financial Position� Assets
Current assets as of March 31, 2015 decreased ¥165
million from the end of the previous fi scal year to ¥21,560
million. This decrease was mostly because, while cash and
deposits increased ¥434 million, notes and accounts
receivable–trade declined ¥621 million.
Non-current assets declined ¥272 million from the end of
the previous fi scal year to ¥11,740 million. This decrease was
the result of factors including decreases of ¥807 million in
goodwill and ¥576 million in deferred tax assets, which
offset increases of ¥610 million in investment securities and
¥742 million in net defi ned benefi t retirement assets.
As a result, total assets decreased ¥438 million to
¥33,301 million.
� Liabilities
Current liabilities decreased ¥2,639 million from the end of
the previous fi scal year to ¥10,042 million. This decrease
was mostly because, while income taxes payable rose ¥667
million, short-term loans payable declined ¥3,836 million.
Long-term liabilities declined ¥544 million to ¥3,342
million, largely due to a decline of ¥480 million in
retirement benefi ts.
As a result, total liabilities decreased ¥3,183 million to
¥13,384 million.
� Net Assets
Total net assets increased ¥2,745 million from the end of
the previous fi scal year to ¥19,917 million. This increase was
mostly because retained earnings rose ¥1,679 million and
remeasurements of defi ned benefi t plans rose ¥448 million.
Dividend Policy The INTAGE Group’s basic policy is to distribute earnings
while considering the balance between dividends and
retained earnings, based on consolidated results that refl ect
the performance of the Group’s management. INTAGE
HOLDINGS considers the return of earnings to shareholders
to be one of its highest management priorities, and aims
for a consolidated payout ratio of 30%. Retained earnings
are used for investment to continually enhance the Group’s
growth and profi tability. Our aim is to ensure returns to
shareholders through efforts to enhance performance.
The Company plans to pay a dividend of ¥30.00 per
share (a payout ratio of 24.5%) for the fi scal year ended
March 31, 2015. For the fi scal year ending March 31, 2016,
the Company plans to pay a dividend of ¥32.50 per share.
Performance Outlook for the Year Ending March 31, 2016The INTAGE Group’s forecast for the fi scal year ending
March 31, 2016 anticipates continued gradual economic
recovery with increased personal consumption and other
positive developments, assuming support from the
economic policies of the government and the Bank of
Japan, and improvements in employment conditions and
wage levels accompanying a recovery in corporate earnings.
Under these conditions, in the fi scal year ending March 31,
2016, the second year of the Group’s 11th Medium-Term
Management Plan, the INTAGE Group will further pursue
growth potential, profi tability and productivity to steadfastly
maintain its efforts toward “Renovation & Innovation for
further growth,” and steadily implement strategic
investments.
As a result, the INTAGE Group forecasts consolidated net
sales of ¥46,000 million (up 4.7% year on year), with
operating income of ¥3,800 million (up 6.4%), ordinary
income of ¥3,770 million (up 9.4%), and net income
attributable to owners of the Parent of ¥2,400 million
(down 2.6%).
Management Discussion and Analysis
30 INTAGE HOLDINGS Inc.
1. Information ManagementThe information services industry in which the INTAGE Group
participates involves handling a large volume and variety of
corporate and personal information, given the characteristics of
the business. Therefore, in addition to utilizing a system for
protection of personal information in accordance with the
Personal Information Protection Law and the Privacy Mark, the
INTAGE Group gives adequate attention to management of
various types of information, including establishing a specialized
unit for information security management systems (ISMS) and
taking security measures for the public disclosure system.
In addition, as there is a risk that various types of information
held by the Group may be improperly obtained or falsifi ed as a
result of unauthorized access to the Group’s information
systems, stringent verifi cation is conducted when systems are
used, and necessary measures are taken to protect their security.
However, any leakage or other misuse of information could
cause a loss of public trust in the Group and could have a
material impact on the Group’s business results.
2. Dependence on Second-Half PerformanceThe business performance of the INTAGE Group is
disproportionately weighted toward the second half of the fi scal
year. This imbalance is attributable to three main factors: in the
Marketing Research and Consulting business, research required
by corporate clients for the preparation of the following year’s
marketing plans is concentrated toward the end of the fi scal
year; completion and delivery periods for reports commissioned
by governmental agencies are concentrated toward the end of
the fi scal year; and, in the System Solutions business, a high
proportion of systems development contracts stipulate delivery
at the end of the fi scal year.
Consequently, the slippage of fi scal year-end sales into the
following fi scal year could adversely affect the INTAGE Group’s
business performance.
Business-Related Risks
Risks related to the INTAGE Group’s business operations and fi nancial condition that may have a signifi cant
impact on investor decisions are described below. Note that any references to the future in this section are
based on the judgment of the Group’s management as of March 31, 2015.
Apr.-Sep. 2013 Oct. 2013-Mar. 2014 Apr.-Sep. 2014 Oct. 2014-Mar. 2015
Net sales 18,505 (43.5) 24,003 (56.5) 19,338 (44.0) 24,587 (56.0)
Marketing Research and Consulting 13,227 (43.3) 17,345 (56.7) 14,660 (42.7) 19,685 (57.3)
Systems Solutions 2,330 (41.2) 3,330 (58.8) 2,507 (45.1) 3,049 (54.9)
Drug Development Solutions 2,947 (47.0) 3,327 (53.0) 2,169 (53.9) 1,852 (46.1)
Operating income 880 (25.1) 2,625 (74.9) 1,317 (36.9) 2,253 (63.1)
Ordinary income 811 (24.0) 2,570 (76.0) 1,255 (36.4) 2,191 (63.6)
For Reference: Performance in Each Half of the Past Two Fiscal Years (Millions of yen)
Parentheses indicate percentage of total amounts for the year
3. Business Investment The INTAGE Group makes up-front investments that are
necessary for ensuring growth, increasing its competitive
advantage and expanding its business fi elds. Management
makes investment decisions after careful consideration of various
factors, including the prospects for investment recovery.
However, results and profi ts commensurate with those up-
front investments are diffi cult to forecast accurately, and
demand might fail to develop in line with forecasts. For this
reason, the inability to achieve results and profi ts commensurate
with investments within a certain period of time could adversely
affect the INTAGE Group’s business performance.
4. Business Risk(1) In the INTAGE Group’s mainstay Marketing Research and
Consulting business, the panel surveys that heretofore have
supported growth and profi ts are approaching the limits of
market share potential. To secure further growth potential
the Group is introducing new products and working to
increase added value through a shift from data provision to
solutions provision. Should these measures fail to progress as
anticipated, the INTAGE Group’s business performance could
be adversely affected.
In the custom research sector, competition is intensifying
with the emergence of companies specializing in Internet
research. To overcome this competition, the INTAGE Group
must constantly invest in systems at each stage of collecting,
processing, analyzing and providing research data. If the
results of this competition and the cost of system investment
become an excessive burden, the INTAGE Group’s business
performance could be adversely affected.
(2) In the System Solutions business, the INTAGE Group expects
to increase sales and income and maintain consistent growth
by enhancing its ability to provide industry-specifi c solutions
based on its familiarity with industries and its client base
31ANNUAL REPORT 2015
cultivated in conducting client-oriented services such as
system operation, maintenance and management. Should
these efforts fail to progress as anticipated, the INTAGE
Group’s business performance could be adversely affected.
(3) The Drug Development Solutions business can be greatly
affected by trends in the pharmaceutical industry. The
Group’s business performance could be adversely affected in
the event of a contraction of the market resulting from
factors such as a decrease in new drug development in
Japan, or by changes such as revisions to the Pharmaceutical
Affairs Act or other laws or regulations.
5. PersonnelAs the INTAGE Group engages in many highly specialized
businesses, the recruitment and development of human assets
is an important matter. Recruitment of global human assets
has also become urgent as the Group actively expands its
business internationally.
Accordingly, the INTAGE Group has formulated a human asset
development plan for the implementation of systems related to
recruitment, development and evaluation of personnel, and
continuously reviews the plan. Furthermore, as a priority measure,
the Group is taking steps to develop the next generation of leaders.
However, should human asset development fail to progress
satisfactorily despite these measures, the INTAGE Group’s
business performance could be adversely affected.
6. Conditions in Overseas MarketsIn the INTAGE Group, the marketing research business is
conducted by consolidated subsidiaries INTAGE CHINA Inc. in
China; Consumer Search Hong Kong LIMITED and Macao
Research Centre Ltd. in Hong Kong and Macao; Plamed Korea
Co., Ltd. in Korea; INTAGE (Thailand) Co., Ltd., INTAGE
VIETNAM LLC, INTAGE SINGAPORE Private Ltd. and PT. INTAGE
INDONESIA in Southeast Asia; and INTAGE INDIA Private Limited
and R.S. Market Research Solutions Private Limited in India.
However, the INTAGE Group’s business performance could be
adversely affected if laws or regulations related to the Group’s
business overseas are enacted, amended or otherwise changed;
if situations that hinder the Group’s business operations arise as
a result of political factors; or if unforeseen events such as
natural disasters or infectious disease epidemics occur.
7. Management IssuesThe INTAGE Group maintains the Management System Committee
to respond to various management issues. Furthermore, the Group
has an Internal Control Committee and is placing particular
emphasis on strengthening the compliance structure.
Nevertheless, should these mechanisms fail to function
adequately and inadequate inculcation of the spirit of
compliance at the individual employee level occur, the INTAGE
Group’s business performance could be adversely affected.
8. Changes in Foreign Exchange RatesThe INTAGE Group translates the fi nancial statements of the
overseas Group companies listed in “6. Conditions in Overseas
Markets” from local currencies into Japanese yen. Consequently,
changes in exchange rates could adversely affect the INTAGE
Group’s business performance.
9. Systems FailureThe INTAGE Group’s data center is manned around the clock,
and the management system incorporates thorough security
measures including the installation of surveillance cameras and
information control at the time of entry and exit by means of
electronic key cards. In addition, all possible measures are taken
to ensure stable operation at all times, including an earthquake-
resistant structure, fi re-extinguishing equipment, redundancy of
electric power facilities, and the installation of on-site power
generation facilities.
Nevertheless, the inability to use the Group’s facilities or
networks due to unexpected serious events such as the
occurrence of a system or hardware failure, a malicious computer
virus, a hacker attack, a large-scale power outage or an
earthquake, fi re, fl ood, accident or other disaster of unexpected
magnitude could adversely affect the INTAGE Group’s business
performance.
10. Intellectual PropertyIn the course of conducting its business activities, the INTAGE
Group takes meticulous care not to violate the patents,
trademarks or other intellectual property rights of third parties.
Nevertheless, should the Group violate the intellectual property
rights of a third party, or should a third party newly establish
intellectual property rights in one of the INTAGE Group’s
business areas, the Group may be forced to discontinue business
operations in the fi eld in question, or receive demands for
compensation, an injunction, or other claims from that third
party. Such outcomes could adversely affect the INTAGE Group’s
business performance.
11. Holding Company INTAGE HOLDINGS Inc., the listed holding company representing
the INTAGE Group, derives its income primarily from
management fees paid to the Company by the operating
companies whose shares it directly holds. The Company also
receives dividends paid according to the business results and
fi nancial position of the operating companies. Therefore,
deterioration of the fi nancial position of operating companies
resulting in their inability to pay dividends to the Company could
adversely affect the Company’s business performance.
Business-Related Risks
32 INTAGE HOLDINGS Inc.
Consolidated Financial Statements
Consolidated Statements of Income
Consolidated Statements of Comprehensive Income
INTAGE HOLDINGS Inc. and Consolidated SubsidiariesFor the fi scal years ended March 31, 2014 and 2015
INTAGE HOLDINGS Inc. and Consolidated SubsidiariesFor the fi scal years ended March 31, 2014 and 2015
Millions of yen Thousands of U.S. dollars*
2014 2015 2015
Net sales ¥42,508 ¥43,925 $365,523
Cost of sales 31,107 31,723 263,984
Gross profi t 11,401 12,201 101,531
Selling, general and administrative expenses: 7,895 8,630 71,814
Operating income 3,505 3,571 29,716
Non-operating income:
Interest income 6 4 33
Dividend income 26 33 274
Insurance benefi t received and dividends 16 43 357
Commission for insurance offi ce work 3 3 24
Other 46 21 174
Total 99 105 873
Non-operating expenses:
Interest expenses 51 29 241
Equity in losses of affi liates 107 144 1,198
Commission fees 9 17 141
Loss on disposal of equipment and fi xtures 15 12 99
Foreign exchange losses 25 19 158
Other 14 6 49
Total 223 230 1,913
Ordinary income 3,382 3,446 28,676
Extraordinary income:
Gain on bargain purchase — 7 58
Gain on sales of subsidiaries and affi liates' stocks — 2,911 24,224
Total — 2,919 24,290
Extraordinary losses:
Loss on transfer of business 13 — —
Impairment loss 38 703 5,850
Extra retirement payment — 131 1,090
Loss on abolishment of retirement benefi t plan — 396 3,295
Other — 48 399
Total 52 1,279 10,643
Income before income taxes 3,329 5,087 42,331
Income taxes - current 1,851 2,458 20,454
Income taxes - deferred (152) 148 1,231
Total 1,698 2,607 21,694
Income before minority interests 1,630 2,480 20,637
Minority interests in income (loss) (11) 16 133
Net income ¥ 1,642 ¥ 2,463 $ 20,495
Millions of yen Thousands of U.S. dollars*
2014 2015 2015
Income before minority interests ¥1,630 ¥2,480 $20,637
Other comprehensive income:
Valuation difference on available-for-sale securities (0) 91 757
Foreign currency translation adjustments 304 206 1,714
Remeasurements of defi ned benefi t retirement plans — 450 3,744
Total of other comprehensive income 304 748 6,224
Comprehensive income ¥1,935 ¥3,228 $26,861
Comprehensive income attributable to:
Comprehensive income attributable to owners of the parent ¥1,940 ¥3,185 $26,504
Comprehensive income attributable to minority interests (5) 43 357
* The U.S. dollar amounts presented are calculated from Japanese yen at US$1 = ¥120.17, the rate prevailing on March 31, 2015.
33ANNUAL REPORT 2015
Millions of yen Thousands of U.S. dollars*
2014 2015 2015
ASSETS
Current assets:
Cash and deposits ¥ 7,943 ¥ 8,377 $ 69,709
Note and accounts receivable-trade 9,830 9,208 76,624
Work in progress 1,453 1,384 11,517
Stored items 45 34 282
Deferred tax assets 1,132 1,101 9,162
Other current assets 1,321 1,459 12,141
Allowance for doubtful accounts (0) (6) (49)
Total current assets 21,726 21,560 179,412
Non-current assets:
Property, plant and equipment:
Buildings and structures 6,339 5,520 45,934
Accumulated depreciation (4,482) (3,823) (31,813)
Net buildings and structures 1,856 1,697 14,121
Equipment and fi xtures 1,544 1,153 9,594
Accumulated depreciation (1,128) (800) (6,657)
Net equipment and fi xtures 416 352 2,929
Land 1,998 1,998 16,626
Lease assets 1,475 1,304 10,851
Accumulated depreciation (754) (603) (5,017)
Net lease assets 720 701 5,833
Other 0 0 3
Accumulated depreciation (0) (0) (3)
Net other 0 0 0
Net property and equipment 4,991 4,749 39,519
Intangible assets:
Goodwill 1,345 537 4,468
Other intangible assets 1,222 1,326 11,034
Total intangible fi xed assets 2,568 1,864 15,511
Investments and other assets:
Investment securities 965 1,576 13,114
Deferred tax assets 1,373 796 6,623
Net defi ned benefi t retirement assets 827 1,569 13,056
Other 1,287 1,184 9,852
Total investments and other assets 4,453 5,127 42,664
Total non-current assets 12,013 11,740 97,694
Total assets ¥33,740 ¥33,301 $277,115
Consolidated Balance SheetsINTAGE HOLDINGS Inc. and Consolidated SubsidiariesAs of March 31, 2014 and 2015
* The U.S. dollar amounts presented are calculated from Japanese yen at US$1 = ¥120.17, the rate prevailing on March 31, 2015.
Consolidated Financial Statements
34 INTAGE HOLDINGS Inc.
Millions of yen Thousands of U.S. dollars*
2014 2015 2015
LIABILITIES
Current liabilities:
Accounts payable-trade ¥ 2,421 ¥ 2,462 $ 20,487
Short-term loans payable 3,893 57 474
Lease obligations 314 300 2,496
Income taxes payable 1,407 2,074 17,258
Provision for bonuses 1,505 1,492 12,415
Allowance for point program 867 960 7,988
Allowance for directors’ bonuses 3 6 49
Provision for stock benefi ts — 3 24
Other current liabilities 2,270 2,685 22,343
Total current liabilities 12,681 10,042 83,564
Non-current liabilities:
Long-term loans payable 37 — —
Retirement allowance for directors 29 4 33
Provision for stock benefi ts — 23 191
Net defi ned benefi t retirement liability 3,321 2,840 23,633
Lease obligations 498 473 3,936
Total long-term liabilities 3,886 3,342 27,810
Total liabilities 16,568 13,384 111,375
NET ASSETS
Shareholders’ equity:
Capital stock 1,681 1,681 13,988
Capital surplus 1,336 1,336 11,117
Retained earnings 14,012 15,692 130,581
Treasury stock, at cost (533) (221) (1,839)
Total shareholders’ equity 16,497 18,489 153,857
Accumulated other comprehensive income:
Unrealized holdings gains on securities, net of taxes 21 113 940
Foreign currency translation adjustments 350 532 4,427
Net defi ned benefi t retirement assets 155 603 5,017
Total accumulated other comprehensive income 527 1,249 10,393
Minority interests 146 178 1,481
Total net assets 17,171 19,917 165,740
Total liabilities and net assets ¥33,740 ¥33,301 $277,115
35ANNUAL REPORT 2015
Millions of yen
Shareholders’ equity Accumulated other comprehensive income
2014
Capital stock Capital surplus Retained earnings Treasury stock Total Net unrealized holding gain on
securities
Foreign currency
translation adjustment
Net defi ned benefi t
retirement assets Total
Minority interests Total net assets
Balance at the previous year-end ¥1,681 ¥1,336 ¥12,873 ¥(533) ¥15,358 ¥22 ¥ 52 — ¥ 74 ¥ 61 ¥15,493
Cumulative effects of changes in accounting policies
— — — — — — — — — — —
Restated balance 1,681 1,336 12,873 (533) 15,358 22 52 — 74 61 15,493
Change during period shown:
Dividends from surplus — — (502) — (502) — — — — — (502)
Net income — — 1,642 — 1,642 — — — — — 1,642
Purchase of treasury stock — — — (0) (0) — — — — — (0)
Retirement of treasury stock — — — — — — — — — — —
Net changes of items other than shareholders' equity
— — — — — (0) 298 155 453 84 537
Total — — 1,139 (0) 1,139 (0) 298 155 453 84 1,677
Balance at fi scal year-end ¥1,681 ¥1,336 ¥14,012 ¥ (533) ¥16,497 ¥21 ¥350 ¥155 ¥527 ¥146 ¥17,171
Millions of yen
Shareholders’ equity Accumulated other comprehensive income
2015
Capital stock Capital surplus Retained earnings Treasury stock Total Net unrealized holding gain on
securities
Foreign currency
translation adjustment
Net defi ned benefi t
retirement assets Total
Minority interests Total net assets
Balance at the previous year-end ¥1,681 ¥1,336 ¥14,012 ¥(533) ¥16,497 ¥ 21 ¥350 ¥155 ¥ 527 ¥146 ¥17,171
Cumulative effects of changes in accounting policies
— — 298 — 298 — — — — — 298
Restated balance 1,681 1,336 14,311 (533) 16,796 21 350 155 527 146 17,470
Change during period shown:
Dividends from surplus — — (553) — (553) — — — — — (553)
Net income — — 2,463 — 2,463 — — — — — 2,463
Purchase of treasury stock — — — (217) (217) — — — — — (217)
Retirement of treasury stock — — (529) 529 — — — — — — —
Net changes of items other than shareholders' equity
— — — — — 91 181 448 722 32 754
Total — — 1,380 311 1,692 91 181 448 722 32 2,446
Balance at fi scal year-end ¥1,681 ¥1,336 ¥15,692 ¥(221) ¥18,489 ¥113 ¥532 ¥603 ¥1,249 ¥178 ¥19,917
Thousands of U.S. dollars*
Shareholders’ equity Accumulated other comprehensive income
2015
Capital stock Capital surplus Retained earnings Treasury stock Total Net unrealized holding gain on
securities
Foreign currency
translation adjustment
Net defi ned benefi t
retirement assets Total
Minority interests Total net assets
Balance at the previous year-end $13,988 $11,117 $116,601 $(4,435) $137,280 $174 $2,912 $1,289 $ 4,385 $1,214 $142,889
Cumulative effects of changes in accounting policies
— — 2,479 — 2,479 — — — — — 2,479
Restated balance 13,988 11,117 119,089 (4,435) 139,768 174 2,912 1,289 4,385 1,214 145,377
Change during period shown:
Dividends from surplus — — (4,601) — (4,601) — — — — — (4,601)
Net income — — 20,495 — 20,495 — — — — — 20,495
Purchase of treasury stock — — — (1,805) (1,805) — — — — — (1,805)
Retirement of treasury stock — — (4,402) 4,402 — — — — — — —
Net changes of items other than shareholders' equity
— — — — — 757 1,506 3,728 6,008 266 6,274
Total — — 11,483 2,588 14,080 757 1,506 3,728 6,008 266 20,354
Balance at fi scal year-end $13,988 $11,117 $130,581 $(1,839) $153,857 $940 $4,427 $5,017 $10,393 $1,481 $165,740
Consolidated Financial Statements
Consolidated Statements of Changes in Net AssetsINTAGE HOLDINGS Inc. and Consolidated SubsidiariesFor the fi scal years ended March 31, 2014 and 2015
* The U.S. dollar amounts presented are calculated from Japanese yen at US$1 = ¥120.17, the rate prevailing on March 31, 2015.
36 INTAGE HOLDINGS Inc.
Millions of yen Thousands of U.S. dollars*
2014 2015 2015
Cash fl ows from operating activities: Income before income tax and minority interests ¥ 3,329 ¥ 5,087 $ 42,331 Depreciation 1,445 1,370 11,400 Impairment loss 38 703 5,850 Amortization of goodwill 205 190 1,581 Decrease (increase) in net defi ned benefi t retirement assets (827) (742) (6,174)Increase (decrease) in net defi ned benefi t retirement liability 756 (482) (4,010)Increase (decrease) in provision for directors’ retirement benefi ts — (25) (208)Increase (decrease) in accrued employees’ bonuses 69 128 1,065 Increase (decrease) in provision for directors’ bonuses (3) 3 24 Increase (decrease) in allowance for doubtful accounts (4) 5 41 Increase in allowance for point program 110 93 773 Increase (decrease) in provision for stock benefi ts — 26 216 Interest and dividend income (33) (37) (307)Interest expenses 51 29 241 Equity in (earnings) losses of affi liates 107 144 1,198 Loss on retirement of equipment and fi xtures 15 12 99 Loss (gain) on sales of shares of subsidiaries and affi liates — (2,911) (24,224)Gain on bargain purchase — (7) (58)Extra retirement payments — 131 1,090 Loss on abolishment of retirement benefi t plan — 396 3,295 Decrease (increase) in notes and accounts receivable-trade (167) (487) (4,052)Decrease (increase) in inventories (104) (145) (1,206)Increase (decrease) in notes and accounts payable-trade 641 31 257 Increase (decrease) in accrued consumption taxes 189 599 4,984 Other (577) 747 6,216
Sub total 5,242 4,860 40,442 Proceeds from Interest and dividend income 32 38 316 Interests expenses paid (50) (29) (241)Extra retirement payments paid — (131) (1,090)Income taxes paid (1,611) (1,791) (14,903)Net cash provided by operating activities 3,612 2,947 24,523
Cash fl ows from investing activities: Payments into time deposits (15) (36) (299)Proceeds from withdrawal of time deposits 80 — —Payments for purchases of property, plant and equipment (209) (347) (2,887)Payments for acquisition of intangible assets (546) (764) (6,357)Payments for purchases of investment securities (1) (630) (5,242)Payments for loans (1) (0) (3)Proceeds from loans receivable 1 1 8 Payments of long-term loans receivable (46) — —Collection of long-term loans receivable — 48 399 Proceeds from sales of shares of subsidiaries and affi liates — 22 183 Payments for transfer of business (33) — —Payments for asset retirement obligations — (99) (823)Purchase of investments in affi liates resulting in change in scope of consolidation (372) (114) (948)Proceeds from sales of investment in subsidiaries resulting in change in scope of consolidation — 4,185 34,825 Payments for security deposits (39) (193) (1,606)Proceeds from refund of security deposits 22 244 2,030 Other 10 10 83 Net cash provided by (used in) investing activities (1,151) 2,327 19,364
Cash fl ows from fi nancing activities: Proceeds from short-term loans payable 1,746 52 432 Repayments of short-term loans payable (1,470) (756) (6,291)Proceeds from long-term loans payable 100 — —Repayments of long-term loans payable (127) (3,173) (26,404)Proceeds from stock issuance to minority shareholders 52 58 482 Repayments of lease obligations (389) (341) (2,837)Payments for acquisition of treasury stock (0) (217) (1,805)Dividends paid (503) (561) (4,668)Cash dividends paid to minority shareholders (1) (0) (6)Net cash used in fi nancing activities (592) (4,940) (41,108)
Effect of exchange rate changes on cash and cash equivalents 152 105 873 Net increase in cash and cash equivalents 2,020 439 3,653 Cash and cash equivalents at beginning of year 5,906 7,926 65,956 Cash and cash equivalents at end of year ¥ 7,926 ¥ 8,366 $ 69,618
Consolidated Statements of Cash FlowsINTAGE HOLDINGS Inc. and Consolidated SubsidiariesFor the fi scal years ended March 31, 2014 and 2015
* The U.S. dollar amounts presented are calculated from Japanese yen at US$1 = ¥120.17, the rate prevailing on March 31, 2015.
37ANNUAL REPORT 2015
Corporate Data/INTAGE Group (As of March 31, 2015)
Company Name INTAGE HOLDINGS Inc.
Established March 1960
President and Representative Director Kenji Miyakubi
Capital ¥1,681.4 million
Net Sales (Consolidated) ¥43.9 billion (Fiscal year ended March 2015)
Employees (Consolidated) 2,283
Head Offi ce INTAGE Akihabara Building,
3 Kanda-Neribeicho, Chiyoda-ku, Tokyo 101-0022, Japan
Tel: +81-3-5294-7411 Fax: +81-3-5294-0199
Domestic Group Companies
CompanyCapital or Amount Invested
(Thousands of yen)Percentage of
Voting Rights Held*
INTAGE Inc. 450,000 100.0
ASKLEP Inc. 150,000 100.0
INTAGE RESEARCH Inc. 40,000 100.0 (100.0)
INTAGE TECHNOSPHERE Inc. 400,000 100.0
INTAGE ASSOCIATES Inc. 30,000 100.0
ANTERIO Inc. 145,400 100.0
Japan Medical Information Research Institute Inc. 188,250 100.0
PLAMED Inc. 90,000 100.0 (100.0)
Access JP Inc. 10,000 100.0 (100.0)
DOCOMO InsightMarketing, INC. 950,000 49.0
Overseas Group Companies
Company Capital or Amount Invested Percentage of
Voting Rights Held*
INTAGE (Thailand) Co., Ltd. 105,000 thousand baht 94.2 (91.0)
INTAGE ASIA HOLDINGS LIMITED US$21,085 thousand 100.0
INTAGE CHINA Inc. 11,978 thousand yuan 99.0 (99.0)
INTAGE VIETNAM LLC 3.1 billion Vietnamese dong 93.3 (93.3)
INTAGE INDIA Private Limited 175 million Indian rupees 98.8
INTAGE SINGAPORE Private Ltd. 1.5 million Singaporean dollars 100.0
Consumer Search Hong Kong LIMITED 13.8 million H.K. dollars 51.0 (51.0)
PT. INTAGE INDONESIA 5 billion Indonesian rupiah 60.0 (60.0)
Plamed Korea Co., Ltd. 350 million Korean won 51.0 (51.0)
Corporate Data
INTAGE Group
*Numbers in parentheses in percentage of voting rights held indicate the percentage held indirectly.
38 INTAGE HOLDINGS Inc.
Stock Information (As of March 31, 2015)
Authorized Shares 74,000,000
Shares Issued 20,118,000
Number of Shareholders 3,435
Stock Major Shareholders
Distribution Chart
Stock Price and Trading Volume
Securities Firms
1.2%
Financial Institutions
33.4%
Treasury Stock
0.0%
OtherCorporations
11.8%
Foreign Companies, Others
28.4%
Individuals and Others
25.2%
Investment in INTAGE
Number ofshares held
Shareholding ratio (%)
BBH Fidelity Low-Priced Stock Fund (Principal All Sector Subportfolio)
1,918,600 9.5
Mizuho Trust & Banking Co., Ltd. as trustee for Retirement Benefi t Trust of Eisai Co., Ltd. (re-entrusted to Trust & Custody Services Bank, Ltd.)
1,800,000 9.0
BNP PARIBAS SEC SERVICES LUXEMBOURG JASDEC ABERDEEN GLOBAL CLIENT ASSETS
1,533,100 7.6
Intage Group Employees’ Stockholding Association
1,169,328 5.8
Saitama Resona Bank, Ltd. 1,004,000 5.0
Goldman Sachs and Company Regular Account 929,681 4.6
Hoei Jitsugyo Co., Ltd. 910,000 4.5
Mizuho Bank, Ltd. 700,000 3.5
The Dai-ichi Mutual Life Insurance Company 700,000 3.5
Daiei Real Estate & Development 628,000 3.1
Note: Shareholding ratio is calculated after deducting treasury stock (5,052 shares).
(Yen)
Stock Information
Total3,435
4 5 6 7 8 9
2012
10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3
2,500
900,000
2,000
1,500
1,000
500 600,000
300,000
0
2013 2014 2015
(Shares)
Stock price of INTAGE Holdings
TOPIX
Trading volume
39ANNUAL REPORT 2015
Further Information: INTAGE HOLDINGS Inc.
INTAGE Akihabara Building, 3 Kanda-Neribeicho, Chiyoda-ku, Tokyo 101-0022, Japan
Tel.+81-3-5294-7411
Fax.+81-3-5294-0199
URL: http://www.intageholdings.co.jp/english/
2015070000