1

ANNUAL REPORT

2018 14th August 2019

• hoilnefvlen

2

Chairperson's Note

Finance

Structure

Industry Engagement

Student Engagement

Marketing

Career Expo Evaluation- Results

3

6

8

11

14

19

26

3

4

Chairperson’s Note

3

In 2018 the Committee built on the foundations of 2017 running new events, while continuing to run the Junior AviationNetworking Series events, Career Slingshots and attended various industry events. We have welcomed new Committee membersand Industry Committee members who help us develop and grow the association. We have expanded our sponsorship to severalcompanies, while having the continued support from our long-term sponsors.

Overall, 2018 was a year of significant development for the association, in which progress was made in many areas. Later in theyear, we established Ireland’s first and largest Aviation Career Expo with the support from both our sponsors and other industrymembers. The Career Expo featured 35 exhibitors and had over 450 attendees, showing keen interest and growth in aviationtalent in Ireland. Despite all of these achievements in 2018, however, greater impetus will still be needed across all of ourobjectives in the upcoming year to keep up this momentum.

In 2019, we will continue to grow and achieve our goals to promote aviation in Ireland and beyond by expanding our events tothe Shannon Region, continue the successful Career Expo, develop and expand our membership platform, participate ininternational industry events and more.

I wholeheartedly believe in IASA’s mission of bridging the gap between students and the aviation industry. IASA is here tosupport students and industry. Aviation is proof that given the will, we have the capacity to achieve the impossible.

I would like to thank all Committee members, Non-Executive Committee members, and Industry Advisory Committee membersfor their work, guidance and support. Especially, to all our sponsors who has been tremendously supportive and helpful in 2018.

We look forward to continuing our work over the next 12 months and developing new initiatives along the way.

Gareth LauChairperson

Mission

To connect aviation passionate students with the aviation industry and

to discover new opportunities that will shape the future of global

aviation here in Ireland and beyond.

Vision

To help students continue to provide the best source of expertise in the

field of aviation by empowering the Next Generation of Aviation

Professionals to be heard by the industry and to enable greater

collaboration for a brighter future.

Goals

▪ To raise awareness to the industry as to the number of students involved in aviation

related courses.

▪ To highlight the roles available to students who want to pursue a career in the aviation

industry.

▪ To discuss the current issues and developments faced by the industry so to identify future

trends.

▪ To discover how students can effectively contribute to the development of the aviation

sector.

▪ To inspire the Next Generation of Aviation Professionals.

▪ To facilitate networking between: students, lecturers and professionals.

▪ To identify how the industry can create more opportunities for students.

▪ To encourage capital fundraising to support innovative projects and scholarships.

▪ To endorse the provisions of internships.

▪ To encourage younger students to get involved with the aviation industry.

▪ To promote relevant opportunities available in the industry and academia.

54

6

7

Treasurer’s Report

76

For the year ended 28 February 2019, the Irish Aviation Students’Association (IASA) has benefitted financially from repeat sponsors, newsponsors and the introduction of the Career Expo.

The main driver of the IASA success continues to be the motivatedcommittee whereby collectively through their efforts demonstrate tothe industry the need for a greater student-industry connection for thenext generation of aviation talent.

Notably, IASA has continued to garner the trust and support frominaugural sponsors whilst also expanding our reach to new supportwithin financial services and aviation engineering.

Financially, the Association is in a strong position going into the2019/2020 year. There are plans to further expand our StudentEngagement reach nationally, and to attend Industry events both inIreland and abroad to enhance existing relationships and develop newones. These plans will be supported by the increased capital available asa result of increased income and decreased expenditure.

We continue to analyse all expenditure to maximise the benefit for allstakeholders. We will take further advantage of digital technologies toreduce travel and printing costs and to reach new audiences.

Shane & Jordan

8

StructureIASA Committee

9

Gareth LauChairperson

Cián McHughSecretary

Jordan MyersTreasurer

Mark KennyStudent Engagement

Coordinator

Aaron GilmartinMarketing Officer

Loughlan O'BrienMarketing Officer

Simon MolonyMarketing Officer

Elizabeth ShieldsMarketing Officer

Dáire MooneyIT Officer

Justin CooneyStudent Engagement Officer

Caroline Nolan FinneganStudent Engagement Officer

Jack CaffreyStudent Engagement Officer

98

StructureIndustry Advisory CommitteeNon-Executive Committee

10

Mark HegartyDirector, Karman Aviation

Yvonne ThompsonAviation Finance Leader,

PwC Ireland

David SwanChief Operating Officer SMBC

Aviation Capital

Michael TyrrellChief Executive Officer, Dublin

Aerospace

Andrew MacIntyreAdjunct Professor, DCU

Mickael MelayeManaging Director, Airbus

Helicopter International Services

Joe O'MaraHead of Aviation Finance &

Leasing, KPMG Ireland

Susan BradfordChief Human Resources Officer,

DAE Capital

9

Andrei JatariuCo-Founder

Bridget CorryChairperson 2017-2018

Ross QuinlessSecretary 2016-2018

Shane GormanTreasurer 2016-2018

Carl LynamCo-Founder

11

January February March April May July September October November December

Industry Engagement

Events Attended / Hosted

12

January• Airline

Economics Dublin

• ADS Group Conference Belfast

• 2nd JAN Series –KPMG Ireland

March• Pilots Careers Live• Career Slingshot

– Aircraft Leasing• ATW's Airline

Achievement Awards

• IASA 3rd AGM

May• Dublin Aviation

Summit• IMI – What's

holding you back?

September• 1st Career Expo

November• Airball

April• Dublin Aviation

Drinks

July• 3rd JAN Series –

PwC Ireland• Bray Airshow

October• KPMG Aviation

Finance Executive Dinner

December• ISTAT Christmas

Drink Reception Dublin

11

Industry Engagement

The companies listed below have been involved with IASA over the last 12 months through sponsorship, speaking at events, offering

support and guidance or offering benefits in kind to help with the development of IASA.

1312

14

Student Engagement

15

Student Handbook

An improved edition of our ‘Student Handbook’was produced in 2018. It lists most of theaviation courses within Ireland, someestablished graduate programmes, otheraviation opportunities such as; apprenticeships,cadetships etc. and professional aviationorganisations. This booklet has proven to bevery popular with students and is a worthwhileinvestment. We have recently updated thebooklet containing updated information and amore extensive list of aviation courses and weplan to continue to improve the booklet in2019.

14

Student Engagement

16

Secondary School Roadshow

Throughout 2018, the Student EngagementTeam embarked on a secondary schoolroadshow, showcasing the range of aviationcareers to 2nd level students. It is importantthat 2nd level students are educated to allcareer paths in such as; 3rd level aviationdegrees, apprenticeships, cadetships etc.We visited;• Trinity Comprehensive - Ballymun• Loreto College – Balbriggan• Dominican College – Drumcondra• The Institute of Education

15

Student Engagement

1716

Pilots Careers Live

The IASA Team attended Pilots Careers Livein March of 2018. We engaged with a greatvariety of students while promoting differentaviation careers and our aviation led events.We continued to distribute our StudentHandbook & information leaflets to thedelight of avid aviation enthusiasts.

Attendance at Careers Events

In 2018, The Management and Student Engagement Committees went to various career events throughout the year. These included the Institute of Education Dublin, where we presented to over 50 students on opportunities in Aviation. We also travelled to Kerry, where we had a stand in the IGC Killarney Careers Fair and reached out over 1,000 new students in the South West of the country.

Student Engagement

Career Expo

18

The 2018 Career Expo was the first majorcareer event held by IASA. Attendance wasstrong at the at the Career Expo with 400+attendees and 35 exhibitors. The attendancewas mixed between college/graduate level andsecond level students, which gave exhibitorsmixed opinions on whether we had attractedthe right audience for their companies.

Most of the Career Expo attendees were from;Dublin City University, Dublin Institute ofTechnology and University of Limerick.

The Career Expo was an enormous success andthe exhibitor feedback was mainly positive withfew constructive criticisms for future CareerExpos.

17

19

Marketing

Overview

20

• 2018 has been a productive and a successful year for IASA and the marketing department. IASA's social media and online presence have experienced positive growth across all platforms, with Instagram becoming one of the leading social media channels over the course of the year.

• The Student Engagement Team, along with the Marketing Team, continued to release a monthly newsletter to our ever-growing student database. This group did take a hit due to GDPR, however our open rate dramatically increased with an increase in genuine readers signing up to the newsletter. The average open rate is approximately 50%.

• Additionally, the IT department has redesigned the website to further represent the IASA brand and will continue developing the site to meet the dynamic requirements of the association.

• 2018 saw IASA continue to create promotional video material with the creation of videos to showcase the Career Expo in October 2018.

• 2018 saw the marketing team evolve with some members standing down to allow new members and fresh ideas. The Marketing team at the end of 2018 comprised of Aaron Gilmartin, Simon Moloney, Loughlan O'Brien and Elizabeth Shields.

• Our aim for 2019 is to increase our online audience by a minimum of 30% overall.

• In addition, video content is something that the IASA committee are keen to continue to grow and share with its online audience and its members as it proved to get the most organic engagement.

• The IASA website has continuously improved over the years. The IT and Marketing department is working to develop our website further and we aim to have this completed by the end of Q3 2019.

Goals 2019

19

Social Media Overview : Followers

21

Followers / Subscribers

2015 2016 2017 2018

274 808 1136 1292

200 457 971 1625

180 398 601 752

126 104 842 207

60 130 252 376

20

IASA Career Expo 2018

Actions Taken to Promote Career Expo

22

• Posters placed at all major colleges• 5 MailChimp Awareness Campaigns & 1 Thank you Follow up Email• 34 Social Media Exhibitor posts• 3 Social Media CV Clinics Exhibitor posts• 2 Flying in Ireland Articles

• Videographer• 4 Rollup Banners• Exhibitor Booklets• Exhibitor Name Tags• Student Handbooks• Exhibitor & IASA pens• Exhibitor Promotional Goodies

Promotion Material Eventbrite Ticket Sales

Through collective marketing efforts, IASA’s Career Expo sold 893 tickets, reaching the target goal. However, about 450 of those who registered, attended the event.

21

23

Aircraft Leasing Career Slingshot

Actions taken to promote the event before & after

Before• Social Media Promotion• Email

- ‘Save the Date’ to all IASA newsletter subscribers

After• Email

- ‘Thank you’

Eventbrite Ticket Sales

Our second series of the Career Slingshot toke place on Tuesday, 27th March 2018. 30 members registered for the event.

22

Our aim is to continue the series of events next year in variousother career fields such as; Flight Operations and Air Traffic

Control.

Future Career Slingshot’s

Junior Aviation Networking (JAN)January 2018 – Sponsored by KPMG Ireland

Actions taken to promote the event before & after

24

Before• LinkedIn Campaign• KPMG Snapchat "Take-over"• Direct emails to Sponsors• Direct emails to our data-base

After• Event Photos• Thank you Email

Eventbrite Ticket Sales

Due to the first JAN event being a success, the target of 100 attendees was maintained. The event proved successful with 87 tickets being sold.

23

25

Actions taken to promote the event before & after

Before• LinkedIn Campaign• Direct emails to Sponsors• Direct emails to our data-base

After• Event Photos• Thank you Email

Eventbrite Ticket Sales

We continued to maintain a 100-person limit and had a sell-out event. The attendance did not reflect the number of tickets sold and we believe there were a number of factors for this including the time of year, but most notably the international sporting events that clashed with the event. This was noted and will be considered for future events.

Junior Aviation Networking (JAN)July 2018 - Sponsored by PwC Ireland

24

26

Career Expo Evaluation Results

Background

27

This survey was carried out to get feedback on the first ‘Career Expo’that was conducted by Irish Aviation Students’ Association (IASA) onthe 19 September 2018. The ‘Career Expo’ had exhibitors from all areasof the aviation industry to make future pioneers aware of theopportunities and benefits of the rewarding aviation industry.Attendees also had opportunities to interact, build contacts and seekadvises from the current leaders of this industry.

Objectives

One of the main objective of the ‘Career Expo’ is to generate morecontact between the students and the aviation industry, so as toincrease knowledge on the skills and talents required for students to besuccessful in the aviation industry. The exhibitors also get to meet thefuture generation of industry professionals while they can advertisetheir graduate programmes and internships.

Method

A questionnaire (Appendix 1) was distributed to each exhibitor, whichwas requested to fill out at the end of the exhibition. This gave aresponse percentage of 63%.

The response we received from the 63% is given in the Career Expo Appendix andcan be regarded as genuine as nearly all of the respondents stated that they werefully satisfied the running of the event with few exhibitors dissatisfied with thedemographic of attendees and felt that lunch should have been provided.

In Fig. 4 we can see that 96% of the attendees would be happy to exhibit againwhile 4% would prefer to have a more focused event for third level and graduatestudents only.

The price of a stand was criticised in some of the surveys of being slightlyexpensive and in some surveys, exhibitors suggested a possible 20% reduction inprice, while some exhibitors said they would be happy to pay €500-€550 for astand.

Main Findings

It is clear from the surveys that the event was a success. Exhibitors were verysatisfied with the overall running of the event and the majority were satisfied withthe interaction they had with attendees at the event.

Conclusion

26

Career Expo Results - Appendices

Fig 4.Fig 3.

Fig 2.Fig 1.

Fig 5.96%

4%

Would your company exhibit again at a similar event?

Yes

No

0

2

4

6

8

10

12

14

Very Poor Poor Adequate Good Very Good

How would you rate your overall Aviation Career Expo experience?

82%

18%

Do you think the fee for stands at this event were fair?

Reasonable

Expensive

71%

19%

10%

Did the event attract an appropriate category of visitors?

Yes

No

Mixed

02468

101214

Pre-EventServices and

Support

Registration Venue Food & Beverage Support at theEvent

Please indicate your overall satisfaction with the following?

Very Satisfied Satisfied Neutral Dissatisfied Very Dissatisfied

2827

29

Key Contacts in Connection with this Report

Gareth LauChairpersonE: gareth.lau@iasa.aero

Cian McHughSecretaryE: cian.mchugh@iasa.aero

Jordan MyersTreasurerE: jordan.myers@iasa.aero

Aaron GilmartinHead of MarketingE: aaron.gilmartin@iasa.aero

Mark KennyStudent Engagement Co-OrdinatorE: mark.kenny@iasa.aero

© 2018 IASA. All Rights Reserved.

Irish Aviation Students’ AssociationDuffs Farm,Termonfeckin,Co.Louth,Ireland

Bridget CorryNon-Executive Committee MemberE: bridget.corry@iasa.aero

Ross QuinlessNon-Executive Committee MemberE: ross.quinless@iasa.aero

Shane GormanNon-Executive Committee MemberE: shane.gorman@iasa.aero

30