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Wade Shafer, Ph.D.
Steve McQuire
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Linda Kesler
Ten Year Revenue
Data growth in the ASA by year 2019 2018 2017 2009
Animals reported to ASA with data 147,326 135,601 122,339 81,500
THE enrollments 123,360 122,114 113,472 82,301
Registrations 73,245 73,264 76,691 49,705
Total animals with genomic information 102,429 77,341 39,463 NA
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Mission Statement
Core Policies
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Gordon HodgesTim Curran
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Simmental cows set the bar for fertility, weaning weights, and exceptional calving ease suited to a variety of environments. Simmental cows are
adaptable, built to last in heat, fescue, or high altitudes.
Breed Mature Cow Wt.
Hereford 1,419Angus 1,410Red Angus 1,409Simmental 1,404Source: USDA MARC
Simmental geneticsbring calving ease, early growth, and cow longevity whilekeeping feed costs at a minimum.
Compare the profit potential of two Simmental bulls using $API
Just like an EPD, compare two bulls to see the expected difference in profit. Bull B is likely to result in direct revenue and expense savings of an additional $7,500 over the course of five years. Plug in your numbers for , , and to compare your potential earnings.
Bull A’s $API = $120 and Bull B’s $API = $180
Breeding 25 females/year
Used for 5 years
Bull $API # Females # years using Profit per year the bull Potential A $120 X 25 X 5 = $15,000
B $180 X 25 X 5 = $22,500
Difference = $7,500
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$All Purpose Index ($API) predicts cow herd profitability using valuable traitslike cow longevity (STAY) and calving ease while
keeping pressure on terminal traits.
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Maternal Trait Genetic TrendsPurebred Simmental in past 20 years
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Simmental calves reliably perform in the feedyard – with better growth, better structure, and fewer health problems. Simmental cattle add
pounds without sacrificing marbling.
Simmental cattle bring marbling and growth without too much fat. Simmental genetics perfectly complement British strengths and weaknesses for an ideal carcass.
Trait Simmental rank compared to other Continental breedsMarbling FirstCarcass Weight SecondBack Fat SecondPost Weaning Gain FirstSource: USDA MARC
$Terminal Index ($TI) predicts profitability when all calves are harvested.
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$API
28%
$TI
21%
Terminal Trait Genetic TrendsPurebred Simmental in past 20 years
By keeping the profitability of the commercial cattle industry at the heart of Simmental genetic tools, ASA members have built profitable cattle
for both maternal and terminal beef cattle needs.
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Why IGS?
The IGS Advantage
The Power of CollaborationVolume of records by year of birth from each individual breed association compared to the pooled IGS Data
Number Number Number of data sources of sires of progeny
12 3 13,904 11 23 58,439 10 40 46,674 9 86 62,4082-8 33,691 5,698,851
Total number 33,843 5,880,276 in 2 or more datebases
Sires with Progeny from morethan one Data Source
International Genetic Solutions Collaborative Partners:u
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Did You Know?u
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IGS Feeder Profit CalculatorTM (FPC)
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ASA Membership Perksu
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Herdbook Services
Herdbook Services Tools
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Using Your Data
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No matter your question, a member of our team can help you. Call 406-587-4531 or email the following:
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Active Herd
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Total Herd Enrollment
DNA Services
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Data Processing SupportTotal Herd Enrollment
Accounts Receivable DNA Department
Front-line Customer Service
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Total Herd Enrollment (THE)
Carcass Merit Program (CMP)
Cow Herd DNA Roundup (CHR)
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Carcass Expansion Project (CXP)
Feed Intake Incentive
Commercial Services — Value Added for Members’ Customers
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Interesting FactsGenetic Evaluation Database
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ASA Databaseu
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American Simmental-Simbrah Foundation Scholarshipsu
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Steer Profitability Competitionu
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Youth Programs
Regional and National Classicsu
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Summit Leadership Conferenceu
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ASA Ring of Champions
Ring of Champions recognizes the best of the best that compete in the PTP Majors, crowning 18 elite
show animals of the year.
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₵
Cost Share: $4,000 Each Yearfor Advertising and Promotion
Cost Share Program
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Dr. Bert Moore
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Check-off Program
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Check-off Bonus Bucks
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State Association Ad Templates
Promotional Material Available for Useu
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State Association Pull-up Display Boothu
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www.simmental.org
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Target Audiences
Advertising, Promotion, and Marketing
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New or Enhanced Relationships in 2019
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the Register and SimTalk
eNews
www.simmental.org/enews.
Website
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State Associations
SimmApp
Fall Focus
Educational Promotion of ASA’s Services and Programs
1. Audience Qualifier
2. $3,500 in Business with ASA
3. $2,000 in Advertising with ASA Publication
4. $500 “Buy-a-Day”
5. State Associations
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Did You Know?u
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Visit www.simmental.org to learn more about us.
Rebecca PriceNancy Chesterfield
ASA Publication, Inc. Staff
ASA Publication Inc.
ASA Publication, Inc., Board
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Linking Simmental Genetics to the Beef Business!
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An Effective Outlet for Advertisers
the Register
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SimTalk
ASA Membership Directory
Date Book
Mailing Lists
Sales Call
Incredibly Affordable Full-Color Catalogs
Web MarketingeBlast —
Banner ad —
Additional Services
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You may designate to any of the Four Pillars
Youth EducationResearch&
Technology
Will go toward the programs with the greatest need.
Steer ProfitabilityCompetition
Fall Focus Symposium
National Classic SupportMerit Awards –
11 Silver Merit awardsand five Gold Merit
awards given out eachyear to AJSA junior
members to help themcontinue their college
education. Regional Classics –Eastern, Western, South Central and North Central
AJSA LeadershipDevelopment
Feed Intake ProjectWalton-Berry Graduate
Support GrantSally Buxkemper
Memorial – GeneticEvaluation DNA Testing
You may designate to any of the Four Pillars
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Foundation Board Members
ASF Mission Statement:
Vision Statement:
General
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Together as one team, our breed will flourish.
Research & TechnologyFeed Intake Projectu
Walton-Berry Graduate Student Support Grantu
Sally Buxkemper Research Fundu
YouthAJSA National Classicu
AJSA Regional Classicu
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Youth Merit Awardsu
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EducationFall Focus Symposiumu
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The Foundation Auctionu
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GalaFundraiserFall Focus
Symposium
Steer Profitability Competitionu
Thank You
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Committees
Executive Committee
Activities & Events
Policies & Procedures
Growth & Development
2019 ASA Board of Trustees
Finance
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Jackie Atkins, Ph.D. Rachel Endecott, Ph.D.
Chip Kemp
Luke Bowman
Breed Improvement
Trustee Nominating Committee
Simbrah
Lane Giess Jannine Story
Randie Culbertson, Ph.D. Sheldon Ross Mahdi Saatchi, Ph.D.
Lauren Hyde, Ph.D.
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Assets
Liabilities and Net Assets
Consolidated Balance Sheet — FY 2019
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Unrestricted Operating Revenue Dollars
Unrestricted Operating Expenses
Unrestricted Operating Income
Other Income (Expenses) Dollars
Consolidated Statements of Cash Flow
Consolidated Statement of Revenueand Expenses — FY 2019
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Yearly Comparative Revenue and Expenses as of June 30, 2019
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