Annual Report 2011/12

vivacity-peterborough.com

Message from the Chief Executive and the Chairman of Vivacity 03

Highlights of 2011/12• Theatre & Arts 04• Heritage 06• Libraries 08• Sports & Leisure 10

Financial Review 12Vivacity Business Plan 14Governance 18

Contents

02

Kevin Tighe Chief Executive Vivacity

Shelagh Smith Chairman of the Board of Trustees, Vivacity

Message from the Chief Executive andChairman of VivacityThe change process and desire toimprove are core to what Vivacitywill achieve moving forward.

The first area of major change forVivacity throughout last year wasimproving customer care. All staffhave been part of a tailor madecustomer care programme to re-learn, and in some instances learn,that ‘the customer is what it’s allabout’. Customer care is not seen asa process in Vivacity but is held assomething that is central to what wedo. Work will continue on re-examining and refining how wecan better provide for our customers – it IS and will continue to be ournumber one priority.

Another major change in this yearhas been the way volunteers havebeen embraced to help support ourwork. Vivacity was fortunate to have‘inherited’ around ninety volunteerswho were a key part of some of our

services, particularly in relation to thehome delivery of library books. Anearly step for Vivacity was theappointment of a volunteer manager,who brought a thought through,professional approach to attracting,

deploying and celebrating the workof volunteers. We now have over 360volunteers who complement thework of paid workers. We are veryclear that we are not replacing paidstaff with volunteers, indeed ourwages bill across this year hasincreased by £288,000. However,volunteers are enabling us to provideadditional and enhanced services, tothe benefit of Vivacity, the individualwho is volunteering and mostimportantly the customer. We wouldlike to take this opportunity to say aspecial thank you for the effortsmade and success achieved by ourvolunteers.

The third area of change is in ourprovision of support services.Vivacity’s approach in this area hasalways been one of a Keynesianmixed economy, taking the bestopportunities provided by thevoluntary, public and private sector.In two instances, human resource

management and auditing, webought in commercial partners. Inother instances, financial control andmarketing, we delivered the servicesourselves. Initially, we chose to buy inPeterborough City Council’s support

services (grass cutting, informationtechnology, legal services, health andsafety advice and more). In 2011 wegave further thought to how best todeliver these areas – our desire beingto deliver high quality services for thebest possible price. All our supportservices were reassessed and, afterundertaking a fairly typical marketreview, a number of these serviceswere delivered in either a differentway or through different suppliers.We still have a mixed economy ofdelivery and Peterborough CityCouncil remains our most significantprovider of support services (atestament to their quality and costeffectiveness). However changeswere made, which generated annualsavings of £70,000, all of which isbeing used to re- invest into culturalopportunities for Peterboroughpeople.

It is worth noting that the changesdescribed here were set againstchallenging financial times. Vivacitywas not immune to these, but ouragility as a small organisation hasbeen one key factor in allowing us togrow bigger (taking on LongthorpeTower as a new facility) and stronger(achieving our target reserve fund of£550,000 three years ahead of plan).

It’s not easy to deliver services andseek to improve constantly but weare committed to doing both. Onceagain we thank the staff andvolunteers for making this happenand the Board of Vivacity for its visionand strategic guidance throughoutthe year.

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To improve is to change; to beperfect is to change oftenSir Winston Churchill

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A shared programme of work willstrengthen the city’s cultural assets,develop new audiences for the arts andbuild Peterborough’s national profile as aplace where great art happens“ “

Theatre & Arts

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2011-12 was an exciting year for the artswhich saw many plans being set in motion todeliver significant changes in future years.

Creative CityIn 2011-12 Vivacity forged a long termpartnership with Arts Council England andPeterborough City Council aiming toreinvigorate the local economy throughcultural injection.

Over the next 3 – 5 years, whilst the long-term capital development plans for the

Southbank in Peterborough are in progress,a shared programme of work will strengthenthe city’s cultural assets, develop newaudiences for the arts and buildPeterborough’s national profile as a placewhere great art happens.

Each partner committed to increasinginvestment towards making this happen.However, part of this programme will includea submission to the ACE Creative Peopleand Places funding programme to increasearts participation.

Highlights of 2011/12

Looking Forward2012-13 will demonstrate Vivacity’s commitment todeveloping and delivering high quality arts experiencesthat will appeal to local audiences. The partnerships wehave put in place will help support local artists throughexhibition and performance opportunities, will workwith communities on large scale participation projectsand will seek to continue to bring external investment inthe arts to Peterborough.

Key TheatreA £1.4 million Key Theatre capital development projectwas initiated in November 2011 and made steadyprogress throughout the year. When finished it willprovide improved and professional backstage facilities,enabling the studio and main house to deliver highquality programmes simultaneously and allowing thevenue to maximise its artistic and commercial ambitions.The development of the theatre will provide additionalrehearsal space plus an increase in back office capacity,which will allow both the theatre and arts teams to sharethe building.  This coexistence will hopefully provide asuitable platform to increase partnership working and theopportunity for shared ownership of future projects.

Excellent attendance figures at Key Youth Theatre wereboosted further by the launch of a new singing anddancing group, KY Glee. KY Glee performed at manyevents including the Peterborough Festival and won theYouth Choirs section of the Peterborough Music Festival.KYT took part in the National Theatre’s Connectionsprogramme for the second time, and their SummerMusical in August 2011 was very well-received. KYTSummer School was also a great sell-out success.

After 12 years at the Key Theatre, Artistic Director MichaelCross left the company. Michael brought significantpassion and commitment to the Key Theatre and willreturn for the much loved annual pantomime in 2012.

The pantomime is always a local favourite which sees ahuge surge in ticket sales and 2011 was no exception.Other major sellers over the year included the Nutcrackerby the State Ballet of Minsk, The Screwtape Letters bySaltmere Theatre Co and local favourites Mark Grist andOur Nobby with Mark Curtis. Peterborough’s localamateur groups were also well supported.

Although there were some significant successes at thetheatre during the year, overall audience numbers havebeen gradually falling. 2012-13 will focus on repositioningthe theatre and its programme, to increase the qualityand variety of performances and activities on offer andbroaden access to the theatre as a creative space forartists and the local community.

Peterborough Arts FestivalAudiences of over 60,000 attended the 2011Peterborough Arts Festival which brought a strong focuson both international acts and arts developed with localartists and communities in the Peterborough area.

The Architects of Air Levity III Luminarium sculpture wasincredibly successful and saw over 7,000 visitors to thecity centre. Festival Plus saw performances from nationalartists such as Hugh Hughes and local artists Mark Gristalongside students from Peterborough Regional College.

Festival Finale in Central Park featured headline acts, TheFutureheads, The Magic Numbers and Orchestra DaCamera plus amazing street arts and performers fromacross the world including France, Sweden, Italy, Brazil,USA and Australia.

A successful bid for £125,000 was submitted to the ArtsCouncil in early 2011 to support the Peterborough ArtsFestival for two years. The grant will be used to grow theFestival into a regional arts festival that will attract nationaland international artists. This is a very positive move forPeterborough as it will develop new audiences,contribute to city centre economy, and help further raisethe profile of the city.

Arts ProjectsCity Gallery Having been closed for 12 months as part of the Museum redevelopment programme the City Galleryreopened its doors at the end of March 2012 with anexhibition of photos from local artist Chris Porsz. Chris’photographs captured moments of Peterborough city lifeand documented local landmarks during the 1970s andearly 1980s.

The City Gallery, whose primary focus is to inspire itsvisitors through exhibiting work of the highest quality,now has a rolling programme of temporary exhibitions.The programme features displays from our nationallyrecognised gallery collection to exhibitions ofcontemporary work by local, national and internationalartists. The City Gallery now also has a formal exhibitionproposal system in place for prospective exhibitors.

Music DevelopmentIn 2011 the Dept for Culture Media and Sport and Deptfor Education revised their funding of music provision forchildren and young people. Arts Council invitedconsortium applications from local authorities and artsagencies for the creation of Music Hubs who woulddeliver music activities for children and young people ofall ages. Vivacity worked in partnership with PeterboroughCity Council who submitted an application to become theMusic Hub for activities in the Peterborough area. Vivacityalso began work on a funding proposal to Grants for theArts with local arts organisation Beat This, Britten Sinfoniaand Orchestras Live. This is for the creation of a newmusic ensemble for young people fusing different musicalgenres from Beat Boxing to Banghra, Classical to Rock.

In order to deliver these wide ranging agendas andenable others Vivacity started a process of recruitmenttowards the end of 2011-12 to expand the artsdevelopment and theatre teams.

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Funding totaling £3.2million fromPeterborough City Council, the HeritageLottery Fund and Vivacity has enabled themuseum to be transformed into an attractionwhich the city can be proud of

Highlights of 2011/12

By the end of March 2012, the heritageservice had expanded its offer to includethree sites. Peterborough Museum reopenedon 31 March after a major refurbishment,whilst the internationally important BronzeAge site at Flag Fen came under Vivacity’smanagement during summer 2011. Inaddition, the service has now taken over themanagement of Longthorpe Tower on behalf of English Heritage.

For much of the 2011/12 year, the heritageservice was without a fixed venue, with theMuseum closed for refurbishment. To buildexcitement and anticipation for thereopening, the heritage service went out ontour. Venues such as shopping centres, otherheritage attractions, local events, schoolsand Peterborough Festival welcomed thetour whilst our programme of guided walksand talks continued across the city. In all,over 50,000 people had a ‘heritageexperience’ at one of these outreachsessions during the Museum’s closure.

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Heritage

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Peterborough Museum Peterborough Museum was formally opened by actor and broadcaster Tony Robinson on 31 March and hassince seen a flood of visitors and overwhelmingly positivefeedback. Funding totalling £3.2million fromPeterborough City Council, the Heritage Lottery Fund and Vivacity has enabled the museum to be transformedinto an attraction which the city can be proud of. Theworks have included restoration and interpretation of thishistoric building, including the opening up of new areassuch as the rare Victorian Operating Theatre, newinteractive galleries and more objects on display than everbefore.

Visitor facilities have also been improved, including a new look museum shop, new toilets and for the first time a café. This ‘coffee house’ is being managed in associationwith Bailey’s Caterers.

Flag FenFlag Fen became part of Vivacity in May 2011, and after amonth of remedial works reopened to the public at thebeginning of July. The site operated daily throughout thesummer and at weekends throughout the winter months,attracting 8,000 visitors by the end of March. Aprogramme of events was a particular draw for visitors inthe first year of operation, including greater use ofcostumed ‘living historians’ onsite, a Halloween horrornight and an evening astronomy event in January inassociation with BBC ‘Stargazing Live’ which attractedrecord visitors.

Longthorpe TowerNegotiations with English Heritage concluded in theautumn of 2011 for Vivacity to take over the managementof Longthorpe Tower, a medieval tower house which hasbeen rarely open to the public in recent years, but ishome to the finest medieval wall paintings in a domesticsetting in Western Europe. Working with members of thelocal community, the Tower is open at weekends fromApril 2012, with a new exhibition on the story of theTower and an events programme throughout the year.

Heritage Weekend 2011The highly successful Heritage Weekend again took place as part of the Peterborough Festival on 3 & 4 July. Over 22,000 visitors enjoyed two days of live entertainment and living historyencampments as the city’s past was brought to life in the Cathedral Precincts and city centre. A particular highlight was a sell-out guest lecture by Historian and broadcaster Dr. David Starkey.

Education and OutreachDuring Peterborough Museum’s closure, the vital work of our education team has continued with a ‘mobilemuseum’ going out to schools throughout the city,connecting with thousands of children. In addition, anumber of projects have been initiated with youngpeople and community groups which led to an excitingprogramme of events and displays after the museumreopened, engaging many ‘hard to reach’ groups withtheir heritage. Young people have been used as ‘youngconsultants’ to help inform the design and programmingof the new look museum.

In addition, the education team have been working on developing an already successful educationprogramme at Flag Fen, including a new hands-onarchaeology experience.

Walks & TalksThe popularity of the year round programme of walks and talks has continued despite the closure of themuseum, and the ever-popular Ghost Walk celebrated its tenth birthday in October 2011. There has been ahuge increase in demand and provision of talks to localgroups, as a means of promoting our work during themuseum closure.

Looking ForwardWe are looking forward to a strong year for heritage in2012/2013, with the service now operating from threesites. The new look Museum has proved to be a greatsuccess, and there has been renewed interest in ournew site at Longthorpe Tower. Flag Fen has piloted anew crowd-funded archaeological dig in the summer,the first time excavations have taken place onsite since2005, and the Heritage Festival has become astandalone event in June 2012.

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Vivacity manages a total of ten libraries,eight micro libraries and a mobile libraryservice across Peterborough. During the yearthere have been just under 800,000 libraryvisits, with over 680,000 items issued fromthe library stocks. The library service saw a10% reduction in library hours in June 2011,which has contributed to visits being down7% year on year.

Highlights of 2011/12

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Full self service has beenintroduced in all libraries, with 37volunteers giving up in excess of1300 hours of their time to helpmake this happen over a very shorttime period

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Libraries and Archives

Librarydevelopments Self Service Full self service has been introduced in all libraries as partof the Radio Frequency Identification project (RFID). Tagswere placed in some 248,000 books, CDs and DVDs, with37 volunteers giving up in excess of 1300 hours of theirtime to help make this happen over a very short timeperiod. Benefits highlighted by frontline staff includeincreased ease of checking in and checking out, moretime to concentrate on in depth queries, that they feelmore accessible to customers – ‘not stuck behind a desk’- which has dramatically cut queues, and that returnedbooks can be shelved more quickly.

E-books and E-audioThis year has seen the introduction of both e-books ande-audio, adding to our existing 24/7 service. We nowhave over 800 downloadable book titles available via ourlibrary catalogue. Our downloadable audio book offerwas introduced late in the year and we have a start upcollection of 300 titles available for loan.

Micro LibrariesAfter the success of two initial “micro libraries”, we nowhave another six in place, located at the Regional Fitness& Swimming Centre, community hubs, children’s centresand even the Stage Coach offices.

Author EventsWe have had a very busy year with 10 well attendedauthor events. Our programme varied from a session withTess Gerritson to a family event with the popular children’sauthor Jeremy Strong. Attendance at the eventscontinues to grow, enabling us to attract more highprofile authors to Peterborough.

Archives Work has been progressing steadily on building the newstore for Peterborough’s archives. As well as doubling theamount of records we can hold it will be a flagshiprepository in terms of its security, practicality andenvironmental credentials. As part of this we haverearranged the search room to improve facilities forvisiting researchers and purchased a state of the artmicrofilm reader/printer. The Forty Years On project nowinvolves 80 local volunteers who have given 3539 hourstowards helping to conserve and catalogue theDevelopment Corporation archive or to gather andtranscribe oral history recordings. The success of FortyYears On has led to its recognition as a ‘Pace Setter’project by The National Archives and Archives andRecords Association, gaining us national recognition.

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Looking ForwardWe will be moving into the new library at Orton as partof the new Ormiston Bushfield academy - it will be amajor improvement from the current old fashionedlibrary with plenty of light and space. The “Meet theAuthor” programme is gaining momentum with at least12 authors booked including the enigmatic former SASoperative Andy McNab. We will also be undertaking ahigh profile membership recruitment drive to boostvisitor numbers, coinciding with the roll-out of theVivacity card.

Vivacity manages four leisure centres acrossPeterborough, plus the Peterborough Lido,offering a wide range of activities includingaerobic classes, indoor and outdoorswimming, indoor and outdoor courts, andsupervised gym facilities. Vivacity also runs acity-wide Swim Academy, offering teachingprogrammes for people of all ages andabilities. Vivacity’s dedicated sportsdevelopment team aims to get youngpeople and adults more involved in sportand to encourage and promote active,healthy lifestyles - by either participating or coaching.

During 2011/12, 912,975 visits were made tothe four leisure centres, Lido, and activitiespromoted by the sports development team.25% of these visits were swims, 60% weresports activities and 14% were visits to ournetwork of gyms.

Performance remains strong, however therehas been a slight decrease in swimming atthe Lido due to the inclement weather formuch of the 2011/12 season and sometemporary closures of the Regional Fitness &Swimming Centre for ongoing refurbishmentworks. Outdoor use of Bushfield LeisureCentre was also reduced due to thetemporary removal of artificial turf pitchesdue to the construction of the new BushfieldOrmiston Academy.

Highlights of 2011/12

Sports & Leisure

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Interest and participation in sports and physical activity inPeterborough is growing year on year which is notsurprising given the improvements carried out at ourfacilities and the buzz created even early on in the run-upto the Olympic and Paralympic Games“ “

New Activities ‘Rollers’ launched at Werrington Leisure Centre, inresponse to demand from our customers for more familyorientated activity. The roller skating sessions have beenextremely well received with families and young peopleattending the weekly events in their hundreds.

Investment in Leisure Vivacity has secured further investment to improve itsleisure centres in partnership with Peterborough CityCouncil. Further improvements carried out this year at the Regional Fitness & Swimming Centre include thecompletion of a new health suite (sauna and steam), new school changing rooms and a new spinning studio.Improvements to toilet facilities and accessible changingrooms began in April 2012 and will be completed byAutumn 2012.

The EnvironmentVivacity is committed to using its resources efficiently andthis extends to reducing our carbon footprint by loweringenergy consumption. By their very nature swimming poolsuse significant levels of gas and electricity to operate (weall like warm water and air!) and we have worked closelywith our partners to minimise consumption. The RegionalFitness & Swimming Centre has had over 300 solar panelsfitted to its roof together with other energy saving deviceswhich will reduce electricity consumption by around 9%.

Quest AccreditationBoth Werrington and Bushfield Leisure Centres achievedtheir first Quest accreditation (industry quality standard) inMay 2011 following independent scrutiny of the service,demonstrating the significant resource and investmentVivacity places in quality services.

Vivacity also continues to invest in the training anddevelopment of its staff. We have a team of mysteryshoppers who regularly use our facilities and providecomprehensive feedback on the service received. Thissignificantly helps improve our offer and keeps staff ‘on their toes’.

Supporting and Enabling Others We continue to support other voluntary sectororganisations to deliver high quality activities to thepublic. Some examples of our work in this area include:

• Recruiting and training 350 volunteers to support thedelivery of the Perkins Great Eastern Run.

• Working with our Athletics Clubs to help them provideincreased opportunity for participation.

• Supporting the local football community to encourageincreased participation and develop new facilities.

• Supporting the City of Peterborough Swimming Clubwith the provision of high quality water space andcompetition venues.

• Supporting governing bodies of sport to deliver theirlocal objectives.

• Playing an active role in local sports forums to aid thedevelopment of sport and physical activity.

Active Living Vivacity continues to support the disabled communitywith our adapted cycling scheme going from strength tostrength. Based at Ferry Meadows Country Park, disabledcyclists and their families use a wide range of adaptedcycles to aid their participation. During the winter monthsthis activity relocates to the athletics track where the areais illuminated with floodlights.

Our partnership work with the primary care trustcontinues with our popular ‘Let’s Get moving’ and ‘Let’sStay moving’ activities. This service is targeted towardspatients referred from their GP whose health condition isimproved through supervised physical activity.

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Looking ForwardVivacity’s key theme in sports and leisure has been todrive up participation, create more opportunities andhelp residents become more active. High qualitymarketing, greater customer engagement, investmentand improvement in facilities combined with a highlymotivated workforce have helped to increaseattendances and meet customer expectation. 2012 - 2013 sees increased investment in Vivacityleisure facilities, set against the backdrop of arenewed focus on and interest in sport, due to theOlympics and Paralympics. Vivacity will be leading theway locally in celebrating and building upon the legacyof this once in a lifetime opportunity.

Following incorporation on 26 February 2010, Vivacity started operating on 1 May 2010. This year’s annual review is based on the 12 months operationsApril 2011 to March 2012.

Financial highlights for the year include:Increasing the number of gym memberships from 2000 to 3000: this generatedadditional income of over £200,000 per annum, which has been invested toimprove the culture and leisure services within Peterborough.

Securing funding from the Arts Council for the Peterborough Arts Festival at£125,000 over two years: investment in the Arts has increased by £118,000during this year.

Financial Review

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LEVEL OF RESERVE NATURE OF FUND WHAT DOES THIS MEAN?

£72,000 UNRESTRICTED FUNDSThis means we can spend these fundson anything we chose to further ourcharitable objectives.

£384,000 DESIGNATED FUNDS

This means we have chosen to setaside funds for a specific purpose.This includes an appropriatecontingency reserve; funds set asidefor the development of the cultureand leisure offering and pension fund provisions.

£73,000 RESTRICTED FUNDSFor contractual or legal reasons weare required to use these funds forspecific purposes.

The combination of proactive management, investment in effective marketing, improving theculture and leisure offer for the city and capital investment in the facilities funded byPeterborough City Council has generated an operating surplus of £78,000 for this year.Vivacity’s reserves at 31 March 2012 are £529,000, which are broken down as follows:

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Financial Review

How our resources were spent £7,788,000

n Library..........................£2,330,000n Sports ..........................£2,536,000n Heritage ......................£793,000n Arts ..............................£311,000n Theatre ........................£942,000n Fundraising and

Publicity .......................£221,000n Governance.................£166,000n Other - Pensions .........£489,000

The full accounts for 2011-12 can be downloadedfrom our website at www.vivacity-peterborough.com

Analysis of incoming resources andresources expendedHow our work was funded £7,866,000

n Library ........................£413,000n Sports ........................£2,514,000n Heritage ....................£199,000n Arts ............................£74,000n Theatre ......................£772,000n Council Service

Delivery Fee...............£3,875,000n Fundraising and

Investment .................£19,000Total ..............................£7,866,000

Progress is shown againstobjectives set out in the VivacityBusiness Plan.

Vivacity Business Plan

2011/2012 Review

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Objective Progress 31 March 2012

Bridge the gap between school andcommunity by retaining participation insports by the 16 - 24 year old age group (32% currently drop out age 16).

The sports development team has been reconfigured to support awide range of individuals and organisations (for example,Peterborough Athletics Club) who are now delivering direct servicesto the 16 - 24 year old age group with a view to improving retention.

Launch a new Vivacity Swim School,which will create a new pathway forpeople to learn to swim, stay withswimming and continue to be the feedersystem for the City of Peterborough.

The Vivacity Swim Academy was launched in February 2012 and isbased on the ASA swimming strategy and award scheme. For thefirst time this has brought together both the public learn to swimprogramme and school swimming programme within a singlecurriculum.

Support Peterborough City Council indelivering a £1.4 million capital re-development of The Key Theatre.This will enable the main house to runalongside a fully functioning studio(£50,000 per annum to be invested in new programming).

Significant works have been undertaken and the project is set to becompleted in Autumn 2012 (2 months behind schedule). A newsenior management structure is being introduced and will befinalised by December 2012.

Develop the Peterborough Festival into a stand-alone Arts Festival of regional and national significance, gaining thesupport and funding of Arts CouncilEngland to provide a world class platformfor the arts in Peterborough.

The planning for Peterborough Arts Festival has been completed and will be a stand-alone event, having attracted in excess of£160,000 from the Arts Council and local sponsorships.

Deliver the 40 Years On Project, workingin partnership with Eastern Angles.

The 40 Years On Project started on time and has won an award for its innovative approach to bringing public archives alive. Partnershipworking with Eastern Angles is proving fruitful with planning for acommunity play well under way.

Introduce Radio Frequency Identificationself service in all library venues, usingfunding from Peterborough City Council.

Radio Frequency Identification has been introduced at most ofVivacity’s libraries and complete roll out will have been achieved byJune 2012.

Produce and implement a new andintegrated management databasesystem for Vivacity, which will act as thebedrock of all marketing activity anddeliver improved managementinformation, customer experience and one Vivacity-wide card.

A new system – Clarity Live – has been purchased and will beinstalled in Leisure and Heritage sites in April 2012. Theatreinstallation will follow in Autumn 2012. The Vivacity card membership scheme will be introduced in April and will roll-out fully early 2013.

Develop a Vivacity Heritage offer whichwill maximise visitor numbers across thethree Vivacity Heritage sites: the citycentre Museum, Flag Fen and Longthorpe Tower.

The re-opening of the Peterborough Museum in March 2012launched a three site offer across Vivacity’s Heritage site. It is tooearly to assess the effectiveness of this offer.

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The objectives set out will still becurrent in Vivacity’s third year oftrading. To complement thesethere will be some additionalobjectives delivered which arehighlighted opposite.

Looking Forward:

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Vivacity Business Plan

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Objectives

• We will increase our investment in marketing, and this will be reflected in a department restructureand additional staff resource..

• We will deliver a programme of work to enable other organisations within Peterborough to achieveoutcomes which reflect our vision to improve culture in the city.

• We will continue to improve our work to enhance customer services: this will include the creation ofcustomer service ambassadors from amongst our existing staff, and deliver our first customersatisfaction audit to achieve a baseline from which to measure progress in this area.

• We will complete the roll-out of the Vivacity Card membership scheme to ensure that Peterborough’sCulture and Leisure is enjoyed by as wide an audience of residents and visitors as possible, with theaim of converting 75% of Vivacity’s existing customers to the new scheme.

• We will develop the Forty Years On project by increasing the number of volunteers involved, andundertaking 60 interviews. We will also develop a community play, which will tour the UK, to beperformed before the end of 2013.

• We will launch a new primary care health initiative, Let’s Get Active and Let’s Stay Active, aimed atcustomers with a range of medical conditions whose health will benefit from participation in physicalactivity. We will attract 1000 clients by the end of the year.

• We will develop a programme of Community exhibitions within Peterborough Museum, with the aimof broadening the curatorial as well as the community voice. These will celebrate Peterborough’scultural diversity, with four exhibitions planned for 2012.

• We will develop a high quality and inspiring visual arts offer in Peterborough, providing a platform forartists of local and international significance whilst also developing strong regional and nationalpartnerships.

• We will develop the newly refurbished Key Theatre as a creative hub; diversifying the programmeoffer so as to maximise visitors to the theatre as well as increasing profile through co-production ofhigh quality performances at Key Theatre and beyond.

• We will extend the reach and profile of Peterborough Arts Festival.

• We will develop the annual Heritage Festival as a standalone event to build upon its significance in the city’s calendar and position it as a unique event within the UK.

• We will commission inspirational public art as part of our development of public art policy workingwith Peterborough City Council, stakeholders and statutory bodies to be in place within 2 years.

• We will create a number of artificial community cricket wicket facilities and other sportingopportunities to engage Peterborough’s multi cultural communities over the next 2 years.

• We will work closely with the Arts Council, Peterborough City Council, local artists and nationalportfolio organisations on the development of ‘Creative City’, an ambitious arts programme that willprovide large scale creative projects in Peterborough, launch Metal into a new arts space, giveinvestment to the festival and examine the possibility of a new arts space as part of the South Bankdevelopment site.

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GovernanceAs a limited company Vivacity Culture and Leisure is governed by its members.There are two categories of trustees, Community Trustrees and Local AuthorityTrustrees. The Community Trustees are elected by the members at a generalmeeting and Local Authority Trustees are proposed by Peterborough CityCouncil. The governing document allows up to two local authority trustees to beappointed. Local authority appointments cannot exceed 19.99% of all trusteeappointments.

Structure, governance andmanagementThe trustees, who are also the directors for the purpose ofcompany law and who served during the period were:

APPOINTED

Richard Astle 1 April 2010

David Seaton 12 April 2011

Matthew Lee 15 April 2010

Paul Simmons 1 April 2010

The Very Reverend Charles Taylor 1 April 2010

Estella Todisco 1 April 2010

Chris Mardell 1 April 2010& resigned 16 May 2011

Trevor Pfeiffer 3 Nov 2010

Katarzyna Chiva 3 Nov 2010

Sir Keith Pearson 3 Nov 2010& resigned 25 Feb 2012

Shelagh Smith (Chairman) 26 Feb 2010

Steven Bax 24 January 2012

The organisation is a charitable company limited byguarantee, incorporated on 26 February 2010 andregistered as a charity on 4 October 2010. PeterboroughCity Council transferred its cultural and leisure services,comprising of Arts, Libraries, Heritage, Theatre and Sportsinto the charitable trust on 1 May 2010.

The organisation was established under a Memorandumof Association which established the objects and powersof the organisation and is governed under its Articles of Association.

Vivacity has a contract with Peterborough City Council tomanage the culture and leisure services on their behalf,the Council retained ownership of the buildings andother assets. The assets are provided at no charge toVivacity on a 25 year lease/licence which commenced on1 May 2010.

Vivacity operates from 20 sites throughout Peterboroughand employs over 300 people.

Vivacity is a company limited by guarantee and does nothave share capital.

None of the Trustees has any beneficial interest in thecompany. All of the Trustees are members of thecompany and guarantee to contribute £1 in the event ofwinding up.

The Senior Management team during the period was as follows:

Kevin Tighe Chief Executive Officer

Pam Whitbread Head of Finance & Company Secretary

Jon Marsden Head of Sport and Recreation

Heather Walton Head of Libraries and CustomerServices Manager

Gillian Barclay Arts & Heritage Services Manager,resigned July 2011

Greer Roberts Arts Services Manager(Appointed May 2011)

Sarah Stannage Heritage Services Manager, (Appointed November 2011)

Emma Evans Sales, Marketing &Communications Manager

Vivacity PeterboroughCulture and LeisurePeterborough Central Library Broadway, Peterborough PE1 1RX

Company Reg. No. 07171668 Charity No. 1138230

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