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1 Annual Report 2012/2013 NPO No: 091-998 PBO No: 930036244 Trust: IT397/2011
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Page 1: Annual Report - educationinnovations.org Annual... · KMF Scholars, and help to support South Africa’s future leaders. It is hoped that this program will remain a priority in the

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Annual Report

2012/2013

NPO No: 091-998 PBO No: 930036244 Trust: IT397/2011

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CONTENTS Page

CHAIRPERSON’S REPORT 3

CEO’S REPORT 4

OUR PROGRAMS 6

THANK YOU 15

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CHAIRPERSON’S REPORT

During the 2012/2013 financial year, the Kay Mason Foundation came close to completing the

transfer of governance from the original UK charity to a fully functioning South African organization,

with a board made up of major players from the worlds of government, finance and the law.

As part of that process, it was agreed to bring the trustees of the UK and South African boards

together at a retreat designed to forge the KMF’s future goals and priorities. This retreat took place

after the close of the 2012/2013 financial year, and does not fall within the scope of this report – but

it was a great success.

In the run up to it, KMF CEO Noëline de Goede further consolidated our internal systems and

structures. Having given the matter great thought, we decided that providing a residential facility to

our poorest scholars was a diversion from the KMF’s main goals. Accordingly, with regret, we closed

the Kayalitsha Boarding House and said a very fond farewell to the boarding house carers, who have

done an exceptional job.

We continued to focus our resources on improving the quality of the Senior and Junior scholarship

programs. These efforts were tremendously augmented by John Trahan, a qualified English teacher

from the USA, who self-financed a full year of KMF volunteering in South Africa. John is an individual

of great passion and commitment, whose contribution has been immeasurable. John took over the

Junior Scholar program, devising the holistic assessment tool that has led to the selection of one of

our strongest generations yet, supervising other tutors, and personally teaching the English classes of

the Junior program, while assisting Senior Scholars with private lessons.

Noëline de Goede continued her indefatigable work as CEO, and we were sad to lose Lynette van

Eden, who resigned on health grounds.

For me, one of the most exciting moments of the year was the scholar-organised launch of

Generation 2018 (now called Building Leaders): a program devised to give current KMF Scholars life,

business and social experience while they pitch the organisation’s work to potential supporters.

Using a contact list provided by the trustees, the Scholars themselves organized a launch event at our

offices, and a subsequent dinner funded by John Trahan at a wonderful art gallery.

Watching these young people give speeches without notes, turn up after school day after day to

research guests, send invitations, recruit sponsors, and develop their fundraising skills gave me great

pleasure. The launch was a huge success. One guest made a spontaneous six figure contribution and

many guests offered to host private dinners at which their own friends could come into contact with

KMF Scholars, and help to support South Africa’s future leaders. It is hoped that this program will

remain a priority in the coming year, with events pencilled in in Cape Town, Johannesburg, London

and New York.

None of this would be possible without the contributions of our funders, and those who support the

work of the KMF in many and varied ways. In this, my last report as Chairman of the KMF South

Africa, I would like to thank each of you for making a difference in a young person’s life this year. In a

country whose democracy is still forming, in which individuals can make a difference, the KMF

scholars are poised to make a difference in all the fields they enter – providing an exponential return

on your investment in them.

Thank you.

Richard Mason

Chairperson

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CEO’S REPORT

The 2012/2013 financial year was an extremely exciting and positive year for the Kay Mason

Foundation SA Trust. One of my first tasks after being appointed was to get to know the scholars and

their families. I held individual interviews with each scholar and his/her family and they were so

forthcoming with information which was used to compile a detailed SWOT analysis of the foundation

and determine the needs and assistance required for each scholar. This was a very useful process to

know where we were excelling, which areas and programmes we could improve and which needs we

were not yet addressing adequately. I thank the KMF Scholars and their families for their support,

hard work and active participation in our work. You are what this programme is all about and we are

excited about your futures. You make us very proud!

During 2013 the Kay Mason Foundation supported 36 scholars at High School level and we had 31

Junior Scholars receiving tutoring on Saturdays. It is such a privilege to be part of our scholars’ lives

and the smiles and hugs I receive from them is a very big added bonus to my job. I have worked for

many Non Profit Organisations over my career but never have I seen the positive impact of an

organisations’ work so tangibly as here at the Kay Mason Foundation. You literally meet this shy

small boy or girl when they are in Grade 6 applying for the scholarship and when you compare what

they look like and how they behave when they reach Grade 9 you can sometimes not believe that it

is the same child after only three years. Not only have most of them grown significantly physically

but they developed such confidence and poise, knowing what they want to achieve in life and

working hard to make it a reality. To see the leaders that are being developed throughout their high

school years is amazing and to play even a small role in such development is inspiring and hugely

satisfying.

During the year under review a lot of attention was given to development and improvement of

systems, procedures and programmes; as well as the consolidation and growth of the organisation

and our programmes. We can now proudly say that we have an extremely well functioning Board of

Trustees who is very committed to the vision of our organisation. I want to thank each of our

Trustees for their time, skills, support and dedication. You have guided our organisation through a

potentially difficult year of change and development in such a way which made everything positive

and achievable. We are now also finalising taking over the governance and administration of the Kay

Mason Foundation from the UK Trust, which will be completed in 2014.

As you will note in the next section of our annual report, we have also grown our programmes

significantly. Due to this we are now able to increase our number of sponsored Senior Scholars to 75

within the next 5 years and we will already be placing our first group of 15 Grade 8’s in January 2014.

Our aim is to consistently place fifteen Grade 8’s in school each year which will give us an actively

sponsored group of 75 scholars between grades 8 and 12. This of course impacts greatly on our

financial situation as we will nearly double our scholar number. That is why our scholars assisted in

developing our Generation 2018 fundraising campaign through which we aim to raise the funds

necessary to ensure scholarships up to the year 2018.

It is imperative for a Non Profit Organisation to raise funds and without our donors, supporters,

volunteers and funders we would not exist. Although our scholars are the reason why this

organisation exists, donors allow us to carry on existing, survive, grow and excel at what we do.

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We truly appreciate every donation (cash or in kind), every minute spent of your time and all your

continued support, encouragement and well wishes. You enable us to continue changing lives

positively and build leaders for tomorrow. Thank you very much!

Going through change also causes some sadness and during the year we sadly had to say fare well to

some of our personnel members. After a detailed financial assessment we closed down and sold the

KMF Boarding House which was based in Ilitha Park, Khayelitsha during December 2012. The cost of

facilitating the boarding house was too much in relation to the amount of scholars who benefitted

and most of the scholars that required the boarding facility matriculated in December 2012, thus

diminishing the need for a boarding house. We thus had to retrench our two fantastic Boarding

House carers, Tobeka Pani and Nomvuyo Calana. They have been mothers for our KMF scholars for

so many years and formed an integral part of their lives. It was extremely sad to say goodbye to

them during our scholar workshop on 20 April 2013. They will be dearly missed but definitely

remembered by all.

Lynette van Eden who was appointed as our Finance and Office administrator also left our employ at

the end of September 2013 and we hope that she will enjoy spending some quality time with her

children at home.

On the positive side we also had John Trahan join our team as a full time volunteer in January 2013,

working as our education co-ordinator during 2013. He did a sterling job of restructuring the Junior

programme, organising quality tutoring for all our Junior and Senior scholars and formalizing the

selection of Junior Scholars for Senior scholarships. 2013 was the first year with a total of 31 scholars

attending our Junior programme, more than double the amount of scholars we had in 2012 and we

are proud that we could assist so many young people.

Sethu Pama, an alumni, also joined our team for 9 months during 2013, co-ordinating our Generation

2018 project. It is so satisfying having old KMF scholars return to the organisation and making a

difference in the lives of the current scholars.

To all our other volunteers during 2012/2013, you have been stars and each of you has added quality

to our organisation, our programmes and our scholars! They are:

Anna-Carina Dummann

Kaja Pack

Brooke Fullerton

Amanda Berzins

Francesca Fleischer

Omololu Babathunde

Michelle Balcazar

In the remainder of the report you will find more detail about our programmes and we hope that you

are just as proud as we are about what we have achieved during the last year. As you most probably

have seen from my report, it takes a team of role players to make KMF a success – volunteers,

personnel, trustees, scholars, parents, donors, supporters, friends and family. Thank you very much

to each of you! We cannot wait to rise to new heights in 2014 with our stunning team.

Noëline de Goede

CEO

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KAY MASON FOUNDATION PROGRAMMES

Introduction

Founded in 1999 by novelist Richard Mason in memory of his sister, the Kay Mason Foundation

(KMF) eliminates barriers to quality education for underprivileged South Africans. The foundation

aims to empower learners and their families, and through education, to bridge the opportunity gap

that is one of South Africa’s greatest challenges.

Under the patronage of Archbishop Emeritus Desmond Tutu, the KMF works to identify and assist the

leaders of tomorrow - the young people who can bring about the positive social change and

development on which South Africa’s future success depends. We have spent fourteen years

developing practical, emotional and academic support structures to help disadvantaged young

people in all of South Africa’s racial groups achieve their full potential.

At the KMF we have the following direct service programmes:

Junior Scholar programme

Senior scholar programme

Alumni programme

Parent programme

At the KMF we also implement the following support programmes which are vital as these

programmes ensure the continuation of our direct service programmes:

Fundraising

Marketing

Direct service programmes

Junior scholar programme

The Junior Scholar Programme has two objectives:

To prepare scholars academically and socially for our partnering high schools

To test their commitment to their education Scholars apply during their Grade 6 year. We have excellent relationships with primary schools in the Western Province and they help us to identify bright, motivated, academically strong but financially disadvantaged children. After the application process, children complete and academic and needs based assessment. The successful candidates become Junior scholars during their Grade 7 year. During this year scholars and their families are further interviewed and assessed. Our team visits them at home to check their financial and social situations. Our Junior Scholar Programme is facilitated every Saturday morning at our Cape Town classroom, doing tutoring in maths, English, science and life skills by professional teachers, KMF personnel and KMF Alumni. At the end of the Junior scholar year, 15 scholars are selected and awarded a Kay Mason Foundation Senior scholarship.

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During the year under review we had thirty-one scholars in the Junior Scholar programme and the following fifteen scholars will join the KMF family as Senior Scholars in 2014. Natalie Alexander Craig Cupido Dinique Fritz Luzuko Hlulani

Lance Jones Zubair Jordaan Mogamad Sauleigh Luddy

Khutso Mamabolo

Siboniso Myoli Zandile Nyamza Logan Oppelt Mogamat Ishmael

Samodien

Lunathi Sobekwa Tristan Titus Kagiso Yako

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Senior Scholar programme

Scholars receive

Financial sponsorship: individually tailored financial packages, which can include: School fees, Textbooks, Stationery, Transport, Extra murals, Camps, Sports equipment, Uniforms and home support

Academic support: Additional tutoring, Group meetings, Alumni support

Psycho-social support

Our scholars are not numbers to us. KMF focus on each scholar as

an individual, with individual needs, background, psycho-social

factors impacting on their achievements, behaviour and decision

making. Psycho-social support includes, but is not limited to the

following:

Home visit to assess home circumstances, financial- and social factors

Regular contact with both scholars and their parents/guardians

KMF workshops for both scholars and parents

Assist scholars to adapt to a first world environment via workshops, outings, life skills training, counselling sessions, exposure

Quarterly assessment of progress academically and psycho-socially (academic reports, meetings with school teachers / principals, interviews, scholar reports)

Additional information provided via Facebook, sms, hard copy material, e-mail and telephonically

Special programmes as required, such as job shadowing, etc.

KMF Scholars volunteer in the communities, to foster an awareness of the responsibilities that come with the gift of an education. We work with other NGOs to provide volunteering opportunities in a range of areas including planting trees; cleaning nursery schools; engaging in educational debates; and caring for the elderly.

During the year under review we supported 36 Senior scholars.

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List of scholars for 2013:

Scholar name Scholar surname Scholar Grade Scholar School

Guiomme Joubert Grade 8 Camps Bay High

Thumeka Bakajana Grade 8 Camps Bay High

Kai Pringle Grade 8 Camps Bay High

Ziev Kazanski Grade 8 Camps Bay High

Aqeelah Davids Grade 8 Camps Bay High

Sipho Fanti Grade 9 Camps Bay High

Amy Fredericks Grade 9 Camps Bay High

Cassidy Nicholson Grade 11 Camps Bay High

Enathi Ndaba Grade 11 Camps Bay High

Siseko Nama Grade 11 Camps Bay High

Shelton Michaels Grade 11 Camps Bay High

Sinazo Faith Kwaza Grade 11 Camps Bay High

Danica Haarhoff Grade 11 Camps Bay High

Esihle Dayimani Grade 11 Camps Bay High

Faakirah Basadien Grade 11 Camps Bay High

Nicole Arendse Grade 11 Camps Bay High

Sisipho Adonisi Grade 11 Camps Bay High

Saabirah Achmat Grade 11 Camps Bay High

Asongezwa Sitwebile Grade 12 Camps Bay High

Mihle Jaxa Grade 12 Camps Bay High

Anella Mdutyulwa Grade 12 Camps Bay High

Kanya Hope Gulwa Grade 12 Camps Bay High

Yaseen Omar Grade 11 Westerford High

Nosphamandla Ndamane Grade 11 Cape Academy for Maths, Science

& Technology

Laycon Lewis Grade 9 Rhenish Girls High

Jessi Africa Grade 10 Rhenish Girls High

Thandile Nophondo Grade 9 South Peninsula High

Aviwe Mpati Grade 9 South Peninsula High

Patricia Moos Grade 11` South Peninsula High

Kelley Jade Arthur Grade 8 South Peninsula High

Fiona Christians Grade 8 South Peninsula High

Keshia Rachel Linnett Grade 8 South Peninsula High

Chandre Abrahams Grade 11 Livingstone High

Kirsten Harris Grade 11 Livingstone High

Qhama Tom Grade 12 Livingstone High

Avile Bayibhile Grade 8 Sea Point High

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Alumni programme

Our support to scholars does not end the day they graduate from school, although we do not provide

financial support after matric.

Our Alumni programme includes:

Support toward tertiary education and options after leaving school

Assistance towards finding employment

Alumni meetings (psycho-social support, advice, information, training and workshops)

Tracking Alumni progress

Alumni being actively involved in KMF activities, such as: representing KMF at meetings and workshops, providing support and mentorship to current scholars, assisting in the office and with programme implementation, and joining workshops, outings and community development / giving back initiatives.

Parent programme

Many scholarship programmes do not actively include the

parents of scholars. We have found that parental involvement is

critical to ensure optimal long term development of scholars.

KMF parents are included in evaluation about their children’s

progress and they must retain their parental roles and

responsibilities. We include parents in discussions, decision

making, sharing information, outings, group meetings,

fundraising initiatives and KMF programme implementation.

We also provide counselling for parents and families who

require it. We are very proud that we have established a parent committee, selected by the parents

themselves, who actively assist with communication to scholars and other parents, arrangements for

meetings and many other aspects of programme implementation.

Thank you so much to each parent who has given their time to assist our organisation, the scholars

and parents. It is heart warming to see how some parents support each other – a true team work

effort!

Support programmes

Fundraising

There are many children in South Africa who have the potential to become future leaders, but home

circumstances often make it hard to realize their dreams. KMF supporters and funders helped us to

ensure that a child’s dreams become a reality. In return for investing in our scholars’ education, our

funders became the persons or companies that changed a child’s life forever.

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During 2012/2013 we received R1,769,977 in donations. This amount was raised through the

following fundraising methods applied:

Fundraising campaigns:

- Generation 2018

Generation 2018 is a fundraising campaign set up by the KMF

scholars to raise money for a new generation of South African

leaders. The current recipients of the KMF Scholarships work to

help exceptional young people, whatever their circumstances,

attend superb academic schools in and around Cape Town and

their goal is to host events at which potential investors can meet

KMF Scholars and learn about the impact their investment can

make. Supporters also have the opportunity to host private

dinners or meetings for their friends, family, colleagues and

acquaintances, where scholars will assist with anything, as well as be present and

showcase their talents.

Generation 2018 works with South Africans who want to make a difference.

Through Generation 2018 there are various ways in which supporters can get

involved to change a child’s life and help develop positive leaders for the future.

Generation 2018 will help you make an investment that makes a

tangible difference- by helping an outstanding young person fulfil

their potential. Supporter can invest in various ways, such as

through their skills, their connections and, of course, their money.

During the financial year under review the scholars hosted three

Generation 2018 events in Cape Town where influential individuals

were treated to cocktails or dinner and had the opportunity to

interact directly with our scholars who facilitated the whole event

programme. Feedback received from guests was extremely positive

and they were amazed at the confidence and poise of our scholars.

This programme also teaches our scholars skills such as event

planning, management and implementation, budgeting, public

speaking and various other business and life skills. These are skills

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that scholars are not necessarily taught at school and are pertinent in life. For 2014 we are

planning to grow this programme even further and we aim to host events in the USA and the

UK in 2015.

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- Tekkie Tax

This project is an annual fundraising campaign for a large mix of carefully selected welfare organisations, schools and institutions in South Africa. NGOs which are accountable, reliable and have a history of good service, are chosen as beneficiaries of this campaign.

The first Tekkie Tax campaign took place on 31 May 2013. Members of the public were asked to get a Tekkie Tax sticker for a R10 donation.

There are 5 different kinds of stickers, each representing a beneficiary sector. People were able to choose which of the 5 sectors they wanted to support (Animals, Basic community welfare, Children, Disability or Education) by buying one of those sector's stickers. Kay Mason Foundation SA Trust participated within the Education sector of Tekkie Tax and although we had a small start with this campaign in 2013 we aim to sell many more stickers in this annual campaign in the years to come. Thus, if you are willing to wear your tekkies and donate R10, join us every year in May for Tekkie Tax day!

Scholar donors and individual giving:

The Kay Mason Foundation SA Trust is extremely privileged to have so many individuals and

companies who support us through donating money toward our scholar and programme costs. In

the last year we managed to increase our number of funders who directly sponsor a specific scholar.

This provides a secure fund for that specific scholar to complete his or her secondary education, but

it also provides the scholar with so much more as most of our scholars who have South African based

funders get to spend time with their funders. Many of our scholars get the opportunity to do job

shadowing at the companies who fund them or get to enjoy great experiences such as being taken on

outings by their funders. Our scholars who have international funders also have e-mail connection

with their funders. This interaction increases the exposure of the scholars, broadening their general

knowledge and life skills and it often leads to long lasting positive relationships between scholars and

funders. We provide each donor with a quarterly update report about their scholar and funders are

also invited to Kay Mason Foundation functions and events.

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Trust and foundations:

A big portion of our annual income is received from a Trust in South Africa and we are extremely

grateful for this donation. It provides us with the finances required to keep all our scholars attending

quality schools and to grow our programme size and quality. We envisage growing our fundraising

income via trusts and foundations in 2014.

GivenGain / Online giving:

A fairly small portion of our income for 2012/2013 was raised via GivenGain and online giving. With

the improvement of our social media, branding and marketing we aim to raise our organisational

profile and thus also strengthen our income stream via social media and online giving in 2014.

Income sources 2012/2013

Fundraisingcampaigns

Scholar donors &individual giving

GivenGain &online giving

Trusts andFoundations

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Marketing

We are extremely proud of our changed branding that was completed in 2013.

We went from

To

Our new tagline is: Building Leaders

Not only have we changed our brand identity, logo and tagline, but we also developed a brand new

website which we know will serve many people who want to know more about the Kay Mason

Foundation. You can visit our website at www.kmf.org.za

Thank you Enkosi Ngiyabonga Dankie Kea leboha

We want to say thank you to all our donors and supporter of 2012/2013.

Without your assistance our work is impossible.


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