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2016 Annual Report Institute for Strategic Management: Stakeholder View
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Page 1: Annual Report - HWZ · digitalization and occupational training. This study investigated which ... Clinical Research Cases”. The book, authored by Ed Freeman, Johanna Kujala and

2016

Annual Report

Institute for Strategic Management: Stakeholder View

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Dear Reader,

I would like to welcome you to our Institute for Strategic Management:

Stakeholder View. Our institute is actively engaged in the research of

firms which addresses the need for a management approach that

considers mutual value creation with and for stakeholders as a source

for improving the quality of life for human beings and sustainability for

the natural world. Therefore, we constantly strive to advance our

understanding of a comprehensive management approach, called the

Stakeholder View.

A highlight of this year was the launch of a comprehensive study on

digitalization and occupational training. This study investigated which

occupations will be most affected, which new occupational profiles will

be created and which competencies will be in need in the future in

commercial enterprises in response to the ensuing digitalization.

Another project was with the BfS (Swiss Federal Statistical Office),

where we were able to implement a systematized stakeholder

management in a sustainable manner.

We were also delighted to host the SMS (Strategic Management

Society) Extension Conference at the HWZ. World-class scholars

participated in an exchange on the topic of ‘Tensions in Stakeholder

Research’. Furthermore, we are delighted that we have just submitted

our contribution of six chapters to the book “Stakeholder Engagement:

Clinical Research Cases”. The book, authored by Ed Freeman,

Johanna Kujala and Sybille Sachs, will be published in 2017 in the

Springer Verlag and offers both clinical examples of the application of

stakeholder theory and empirical case studies to develop stakeholder

theory further. Lastly, the article “Facing the Normative Challenges: The

Potential of Reflexive Historical Research” by Christian Stutz and

Sybille Sachs was accepted for publication by the journal Business &

Society and will be forthcoming in a special issue devoted to

methodological issues in business and management research. As

always, we moreover look back on a fruitful year with the transfer of our

research insights to our bachelor and master degree courses as well as

About the Institute

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numerous colloquia, seminars and conferences. We are herewith

pleased to submit to your kind attention the Annual Report 2016 of the

Institute for Strategic Management: Stakeholder View at the University

of Applied Sciences in Business Administration Zurich (HWZ

Hochschule für Wirtschaft Zürich) where you will be able to glean

further insights from our activities.

We hope that you will find this booklet interesting. If you wish to find out

more about us, please visit our homepage or check out our blog:

http://www.peopleforpeople.ch/. If you would like to receive additional

information or have a question, please do not hesitate to contact

members of our team directly or me at ([email protected]).

Best wishes,

Prof. Dr. Sybille Sachs

Head of the Institute for Strategic Management: Stakeholder View

About the Institute

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Manuel Dawson

Dawson

Sybille Sachs

Christian Stutz

Edwin Rühli

Daniel Laude

Claude Meier

Vanessa McSorley

Joëlle Khater

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About the Institute 3

Research Projects 8

Conference Attendance and other Engagements 11

Publications 13

Expertise and Knowledge Transfer 16

Teaching Activities 19

Dissertations 21

Academic/Practical Commitment & Memberships 23

Content

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For firms, stakeholders are indispensable contributors to mutual value creation who help to improve quality of life for human beings and sustainability for the natural world.

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Client: Swiss Federal Statistical Office (BFS)

Enabling the Core Stakeholders in Issue-based Multi-Stakeholder Settings

Start: September 2014

End: December 2016

The objective of this research project was to enable the management

and the involved employees of the BFS to build a comprehensively

systemized stakeholder management and to implement it in a

sustainable manner. The primary focus lay on the methodological and

theoretical communication, as well as the transfer and support by

contractors in phases, so as to ensure the optimal transmission of know-

how into the BFS. This year the last of four phases has been completed

(as of November 2016), for which a workshop was held where the

participants, enabled in the three forgoing phases, formulated different

concrete suggestions for implementing a systematic stakeholder

management in their organization.

Client: Swiss Post E-Commerce Study

Start: March 2016 End: October 2016

From March to October 2016 the Institute for Strategic Management:

Stakeholder View cooperated with the Center for Digital Business at

HWZ for the second successive year to conduct a study on the Swiss e-

commerce market for the Swiss postal service. The study investigated

the purchasing behavior of Swiss e-commerce customers. The study

was carried out on the basis of an online survey via the newsletters of

Swiss Post.

Research Projects 2016 Research Projects 2016

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Digital Switzerland 2016

Start: January 2016 End: November 2016

In cooperation with the Center for Digital Business at HWZ and the trade

association SUISSEDIGITAL, the Institute for Strategic Management:

Stakeholder View conducted the study “Digital Switzerland 2016”. This study

investigated the digital transformation of Swiss businesses, especially small

and medium-sized enterprises (SME). One of the main insights of the study

was that the majority of Swiss companies (54%) features a low degree of

digitalization and only about one in four firms (27%) classifies as a “digital

master” (highly digitalized).

Digitalization and the Future of Commercial Occupational Profiles

Start: May 2016 End: November 2016

The Kaufmännische Verband Schweiz (Association of Commercial

Employees Switzerland) and the Think Tank Thurgau (TTT) provided a

research mandate for the HWZ (our institute as well as the Center for

Human Resource Management and Center for Digital business) to

investigate in an explorative - as opposed to prognostic - manner the

impacts of the digitalization on commercial occupations. Investigated

was which occupations will be most affected, which new occupational

profiles will be created and which competencies will be needed in the

future in commercial enterprises in response to the ensuing

digitalization. The consequences of the digitalization on the work place

will be an increased cost pressure on one hand and an increasing

digitalized automatization of routine work. An increased blurring

between the boundaries between enterprises and industry sectors is

expected. Competency profiles will gain on importance over traditional

Research Projects 2016

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job descriptions or educational degrees, as exemplified by the portfolio

worker working on project basis. Recommendations for workers are to

continuously develop their social and self- competencies as well as to

strengthen their so called “translational competency”. This latter

competency includes being able to translate strategic directives into

operative ones as well as the ability to adjust one’s communication to its

respective context. Lastly, for educational institutions the

recommendation was to stronger develop digital competencies as well

as offer individualized learning pathways and provide life-long learning.

This research study resulted in considerable media attention in

Switzerland (see Publications) and Sybille Sachs was invited to present

the results to the Swiss House of Representatives’ committee on

employment.

Research Projects 2016

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International Doctoral Colloquium of the Institute at the Darden School of Business, USA

April 4th to 8th 2016

The Institute for Strategic Management: Stakeholder View was on a

research trip to the Darden School of Business at the University of

Virginia as well as the Robins School of Business at the University of

Richmond in order to exchange perspectives with colleagues on current

research projects. In addition, Sybille Sachs and Edwin Rühli took part

at a conference on Business Ethics in honor of Patricia H. Werhane.

Sybille Sachs

Sybille Sachs was a panelist at the Strategic Management Society (SMS) Conference in Berlin on September 19, 2016. She, along with Jeff Harrison and Doug Bosse from the University of Richmond (USA), was a podium discussant on the topic of “Recent Work on Stakeholder Theory: What Do We Think We Know?” In addition, the conference provided a list of the most cited books and articles in the area of stakeholder theory. Sybille Sachs, in collaboration with James Post and Lee E. Preston, received a third placement in the category “books” with “Redefining the Corporation: Stakeholder Management and Organizational Wealth”. On September 21st and 22nd an extension to the SMS conference in Berlin was organized at the HWZ with Sybille Sachs, Jay Barney (originator of the Resource Theory) and Jeff Harrison (well-known Stakeholder Theorist) discussed problems concerning a moral theory of the firm and the contributions of stakeholder theory. Sybille Sachs and Edwin Rühli were at the 2016 Academy of Management (AoM) Annual Conference in Anaheim, California, USA, from August 5th to 9th, where they presented the paper “Making firms meaningful for Humans: A Normative Humanistic Stakeholder View (NHSV)’.

Research Projects 2014 Conference Attendance and other Engagements

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Claude Meier

Claude Meier was at the MakeLearn & TIIM Conference in Timisoara,

Romania between May 25th and 27th, where he presented the article

„Stakeholder Management for Organizational Learning: Establishing

Networks for Knowledge Exchange” authored by him and Sybille Sachs.

They thereby received the best-paper award of the conference.

Moreover, the article will be published in the conference proceedings.

Christian Stutz

Christian Stutz was at the EGOS (European Group for Organizational

Studies) Conference in July in Naples, Italy and at the yearly meeting of

the EBHA (European Business History Association) in August in Bergen,

Norway. He presented his empirical paper on stakeholder issue salience

at both conferences, which will be published in the book volume

“Stakeholder Engagement: Clinical Research Cases” in the Springer

Verlag.

Vanessa McSorley

Vanessa McSorley made a presentation on the topic of „Wert(e) des

Gemeinschaftlichen” (Values of the communal), at the 6th symposium on

non-profit apartment construction.

Various Colloquiums

Numerous doctoral and literature colloquiums were held which permitted

doctoral candidates to present their research in an atmosphere of

constructive critique.

Conference Attendance and other Engagements

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To Be Published

The book “Stakeholder engagement: Clinical research cases”, authored by

Edward R. Freeman, Johanna Kujala and Sybille Sachs, was submitted for

publication and will definitively be published in 2017 by the Springer Verlag. For

this book volume, the editors collected a multitude of empirical examples of

stakeholder engagement in practice that contribute to build better stakeholder

theory. As stakeholder theory has moved into the mainstream of management

thinking in business ethics and a number of the management disciplines, there

is an increasing need to explore the subtleties of stakeholder engagement via

examples from practice. The case studies in this volume explore a number of

aspects of the idea of stakeholder engagement, via the method of clinical case

studies. Edited by leading scholars in the field of business ethics and

stakeholder theory, this text affords a solid grounding in theory, brought to new

levels of applied understanding of stakeholder engagement.

Six chapters therein are written solely or in part by members of our Institute:

- Chapter 1: Introduction by R. Edward Freeman, Johanna Kujala, Sybille

Sachs and Christian Stutz

- Chapter 7: Elaborating the strategic cognition view of issue salience: A

historical case study on the role of the socio-political context by Christian

Stutz

- Chapter 10: Supply Chains in the Apparel Industry: Do Transnational

Initiatives for Social Sustainability Improve Workers’ Situation? by Claude

Meier (Reprint)

- Chapter 12: Innovation in Multistakeholder Settings: The Case of a Wicked

Issue in Health Care by Edwin Rühli, Sybille Sachs, Thomas Schneider and

Ruth Schmitt (Reprint)

Continued on next page

Publications

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- Chapter 16: A Case Study on the Implementation of Stakeholder

Management in Organizational Practice by Sybille Sachs, Christian Stutz,

Vanessa McSorley and Thomas Schneider

- Chapter 17: A Pragmatist Perspective on Management Scholarship and on

Stakeholder Engagement in Particular by Sergiy Dimytriyev, R. Edward

Freeman, Johanna Kujala, and Sybille Sachs

Christian Stutz and Sybille Sachs published (online first) the article “Facing the

normative challenges: The potential of reflexive historical research” in Business

& Society. The print version will be published in 2017.

Professional Publications

Sybille Sachs „Visionär und strategisch Denken in Zeiten schnellen Wandels“,

ORGANISATOR Seite 18/19, Ausgabe 10/16–14. Oktober 2016

Interview with Sybille Sachs and Claude Meier in the publication Kontext on the

topic „Auswirkungen der Digitalisierung auf die kaufmännischen Berufsbilder“

Sybille Sachs „Generationen-Management - Attraktiv für den

Führungsnachwuchs“ was published in Personal Schweiz - Das Buch für die

Schweizer Personalpraxis

Publications in the Swiss Media in Response to the Digitalization Study

Verlagerung ins Ausland: 100’000 Bürojobs sind in Gefahr SRF Online (Swiss Radio, Television) 23.11.2016

Bis zu 100‘000 KV-Jobs gefährdet Tages Anzeiger 23.11.2016

Roboter ersetzten Menschen – wegen des Kostendrucks 20 Minuten Zürich, 24.11.2016

Publications

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Schreibtischtäter Digitalisierung

Aargauer Zeitung / Gesamt Regio, 24.11.2016

Schreibtischtäter Digitalisierung Basellandschaftliche Zeitung, 24.11.2016

Die beliebtesten Berufe brauchts nicht mehr

Blick, 24.11.2016

Dinosaurier und Könner Handelszeitung. 24.11.2016

Die Bürojobs werden anspruchsvoller Luzerner Zeitung, 24.11.2016

Bürojobs werden in Zukunft immer anspruchsvoller

St. Galler Tagblatt / Ausgabe St. Gallen+Gossau, 24.11.2016

Digitalisierung macht kaufmännischen Beruf komplexer awp Finanznachrichten, 23.11.2016

Digitalisierung macht kaufmännischen Beruf komplexer

SDA / Schweizerische Depeschenagentur, 23.11.2016

People for People Blog

Our blog was relaunched on April 25th this year, moving from Blogspot to

Wordpress and is now published with a new design exclusively in German.

Since this relaunch, we have had over 30,000 page views and over 8,000

visitors. The blog aims at illustrating the stakeholder view by applying it to

current topics. We thereby focus on local issues and further present findings

from our institute. Should you be interested in writing a guest article, please

get in contact with us and we would be glad to review your contribution for

possible publication: http://peopleforpeople.ch/

Publications

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Principles for Responsible Management Education

Since the HWZ became a signatory of the PRME (“Principles for Responsible

Management Education”) initiative in 2012, our institute has taken the lead in

assessing our point of departure and our potential options for their university-

wide implementation. In order to ensure their comprehensive implementation,

however, these principles will need to become an integral part of the strategic

priorities for our University, where clear deliverables and concomitant

resources need be made available.

Developing the Competence Center for Scientific Methodology

The Competency Center for Scientific Methodology is led by Claude Meier

and thus affiliated with the Institute for Strategic Management: Stakeholder

View. Laurence Kager, an employee at the HWZ, is research associate at the

competency center and assists Claude Meier in this function. The

Competency Center has established and developed an appropriate

methodological tool kit including supportive documents. Since Spring 2016

they are being integrated by the lecture council into the various, sometimes

newly launched courses in Scientific Methodology over diverse programs at

the HWZ. The center has also developed further and simplified the process

for Bachelor and Master theses as well as the respective guidelines.

Conference Attendance and other Engagements Expertise and Knowledge Transfer Expertise and Knowledge Transfer

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Forum NSW/RSE at the HWZ

The Forum NSW/RSE (Netzwerk für sozial verantwortliche Wirtschaft –

Network for socially responsible economy) carried out one of its network

meetings on October 10th at the HWZ. Prof. Dr. Georges Ulrich, Director of

the Swiss Federal Statistical Office (BFS), gave a presentation on the topic

of “Die Rolle der öffentlichen Statistik – Nachhaltige Entwicklung der

Wirtschaft im Spiegel der öffentlichen Statistik und postfaktischem

Verhalten” (Sustainable development of the economy in the context of public

statistics and post-factual behavior). Elucidated were, amongst other issues,

the importance of an independent statistical reference source and how

public statistics can contribute to “evidence-based policy making”.

On March 8th, Dr. med. Hans Groth made a presentation on the topic of “Die

Schweiz im 21. Jahrhundert – Perspektiven aus der Demographie”

(Switzerland in the 21st century – demographic perspectives). Analyzed was

the current and future demographic developments, including aging of the

population and migration, as well as the reforms needed to ensure a

functioning social system. He concluded with an insight into the activities of

the “World Demographic & Ageing Forum (WDA Forum)”, which brings

together leaders from the economic, technological, civil society, life and

workplace options, as also politics and governance.

Moreover, Sybille Sachs was invited within this framework to speak to

various professional organizations and firms to about ‘sustainable

management’.

Further information on these and other topics can be found on the following

website: Further information can be found here: http://www.nsw-rse.ch

Expertise and Knowledge Transfer

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By making the findings of our research projects

available to a larger community of business

practitioners, politicians and other stakeholders, we

contribute to a positive development of society.

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University of Applied Sciences (HWZ)

Executive MBA – General Management Strategic Management Spring Semester 16

Lecturer: S. Sachs

MAS Business Communications Strategic Management Spring Semester 16

Lecturer: S. Sachs

CAS Brand Leadership Strategic Management Spring Semester 16

Lecturer: E. Rühli

Master of Science (MSc) in Business Administration Strategic Management Spring and Autumn Semester 16

Lecturer: S. Sachs

Bachelor Business Studies Research Methods Spring Semester 16

Lecturer: C. Meier

Bachelor Business Studies Strategic Management Fundamentals Spring Semester 16

Lecturer: C. Meier

MAS Communication Corporate Social Responsibility Spring Semester 16

Lecturer: C. Meier

Master of Science (MSc) in Business Administration Research Methods/Master thesis preparation Spring & Autumn Semester 16

Lecturers: C. Stutz, D. Laude

Teaching Activities

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University of Zurich (UZH)

Lecture on Business & Society Autumn semester 2016

Lecturer: S. Sachs

Seminar on Business & Society Spring semester 2016

Lecturers: S. Sachs, V. McSorley, D. Laude

Various

Project Management Seminar Scuol Sponsor: Verband Schweizer Papeterien (VSP), Bern

Lecturer: C. Meier

Further Education of Lecturers Research Methods Principles for Responsible Management Education (PRME): Presentations and discussions in diverse courses of study at HWZ Spring & Autumn 2016

Lecturer: C. Meier Lecturer : M. Dawson

The “HWZ Reader Wissenschaftsmethodik”, authored by C. Meier, was

completed as planned as a general draft and was now utilized in the

Bachelor Fall Semester 2016 as well as the Master (MAS). It will now be

utilized in stages throughout these programs, after which inputs will be

gleaned with the objective of providing a definitive Reader in 2017.

Teaching Activities

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Ongoing Dissertations 2016

Christian Stutz’ dissertation project resulted this year in two publications:

First, the article “Facing the Normative Challenges: The Potential of Historical

Research” (co-authored by Sybille Sachs) is forthcoming in a special issue of

Business & Society, which grapples with methodological problems in

business and society research. The article problematizes qualitative research

methodologies in the context of normative research and outlines a historical

research strategy to deal with those problems. Second, an empirical article,

based on this research strategy, was accepted by the editors Ed Freeman

(Darden), Johanna Kujala (Tampere) and Sybille Sachs (HWZ) to be

published in the forthcoming book volume “Stakeholder Engagement: Clinical

Research Cases”. The article discusses a rather astonishing episode in the

company history of Landis & Gyr, that is, its reaction to the Hungarian

Uprising in 1956, in order to make a theoretical argument. To complete his

dissertation at the University of Jyväskyla (Finland), he currently works on a

review article about Corporate Social Responsibility from a business history

perspective and an empirical article about stakeholder engagement practices

and the underlying moral assumptions to legitimize these practices.

Daniel Laude is a PhD student at University of St. Gallen (HSG) and focuses

on trust and distrust in stakeholder relationships. His dissertation is

connected to a research project of the Institute for Strategic Management:

Stakeholder View (ISM) and the Research Institute for Work and Employment

Research (FAA-HSG). This project will presumably start in April 2017.

External Dissertations 2016

Reto Imhasly has completed the work on his thesis with the title “Financial

industry in transformation: Case research on the contemporary understanding

and application of leadership in a large Swiss bank”. The outcome is

summarized as follows: Leaders in banks are particularly concerned with

change, as the financial industry is in a transitional phase induced by crisis

and regulatory development. With this qualitative case study, Wealth

Dissertations

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Management leaders in the large Swiss bank, the UBS, were examined. In

particular, the research addresses bank leaders’ understanding and practice

of contemporary leadership being influenced by the transformation in

Switzerland’s financial industry. An integrative approach to leadership is

adopted combining individual and mutual understanding and application that

offers new insight and expansion of current thinking with the tentative case

model of ‘the hybrid approach to heroic leadership’ embedding a mutual

notion. The dissertation has been submitted and assessed by independent

evaluators. Following thesis defense, the Faculty of Business, Education, Law

and Arts has approved the thesis. The grade of Doctor of Business

Administration has been awarded on August 26, 2016 by the Council of the

University of Southern Queensland.

Urs Jäckli is continuing his work as a doctoral candidate at the University of

Southern Queensland. He obtained his Master of Science degree in Business

Administration at HWZ University of Applied Sciences Zurich in 2014. Next to

studying he is heading an international team of Key Account Managers at SIX

Payment Services. The tentative title of his work is “Stakeholder trust, above-

the-norm contributions, and efficiency at community-type destinations: the

role of stakeholder integration and procedural justice”. He will attempt to gain

a deeper understanding of how stakeholder integration can be a source of

competitive advantage. The focus of the thesis will be put on the relationship

between the concept of stakeholder integration and stakeholder trust, above

the norm stakeholder contributions as well as destination efficiency. Also, he

would like to shed light on the role of procedural fairness as a moderating

variable in order to increase explanatory power. He will conduct this

quantitative study within the tourism industry in Switzerland.

Dissertations

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Academic Commitment of Prof. Dr. Sybille Sachs

Adjunct Professor University of Southern Queensland (USQ), Australia

Member of the Expert Advisory Committee of the MAS in Business

Communications at the University of Applied Sciences (HWZ)

Member of the Editorial Board of the Journal “Business and Society”

Member of the Editorial Board of the Journal “Business and Professional

Ethics”

Practical Commitment of Prof. Dr. Sybille Sachs

Member of the school board at the HWZ University of Applied Sciences for

Business Administration since October 2008

Member of the Advisory Board of the NSW/RSE Netzwerk für sozial

verantwortliche Wirtschaft (network for a socially responsible economy).

Dissertations Academic/Practical Commitment & Memberships

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Memberships

Academy of Management (AoM)

International Association for Business and Society (IABS)

Schweizerische Gesellschaft für Betriebswirtschaftslehre (SGB)

Verband der Hochschullehrer für Betriebswirtschaft

Strategic Management Society (SMS)

Academic Network of the Global Compact

Schweizerische Gesellschaft für Kommunikations- und Medienwissenschaft

(SGKM)

Schweizerische Gesellschaft für Geschichte (SGG)

European Business History Association (EBHA)

Academic/Practical Commitment & Memberships

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Content by the Institute for Strategic Management: Stakeholder

View:

Manuel Dawson

Reto Imhasly

Urs Jäckli

Joelle Khater

Daniel Laude

Vanessa McSorley

Claude Meier

Edwin Rühli

Sybille Sachs

Christian Stutz

© 2016 Institute for Strategic Management: Stakeholder View

All rights reserved.

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Institute for Strategic Management: Stakeholder View

HWZ Hochschule für Wirtschaft Zürich Main Entrance: Lagerstrasse 5 Office: Woodtli Building, 5. Floor, Lagerstrasse 1 8021 Zürich Contact us by telephone via our central office: Tel. 043 322 26 00 Or our team members directly, as listed on our webpage: www.fh-hwz.ch/ism Email contact: [email protected] Our Blog: http://www.peopleforpeople.ch/


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