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Anon - 2014 TransWorld SNOWboarding TransAm

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TRANSWORLD SNOWBOARDING 2014 AMATEUR CONTEST SERIES
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Page 1: Anon - 2014 TransWorld SNOWboarding TransAm

TRANSWORLD SNOWBOARDING

2014 AMATEUR CONTEST SERIES

Page 2: Anon - 2014 TransWorld SNOWboarding TransAm

THANK YOU FOR SUPPORTING THE 12TH ANNUAL TR ANSWORLD SNOWBOARDING TR ANSAM AMATEUR TOUR SERIES!

2014 Tour Dates and Locations:

Waterville Valley, NH - January 4, 2014Big Boulder, PA - January 11, 2014

Seven Springs, PA - January 18, 2014Tyrol Basin, WI - January 25, 2014Keystone, CO - February 2, 2014Park City, UT - February 8, 2014

Mt Seymour, BC, Canada - February 22, 2014Mt Bachelor, OR - March 1, 2014

Stevens Pass, WA - March 8, 2014Bear Mountain, CA | FINALS - March 15, 2014

HCSC/Timberline, Mt Hood, OR | Summer Series - July 30, 2014**Summer Series analytics not included

Page 3: Anon - 2014 TransWorld SNOWboarding TransAm

Attendance: 1,000 top amateur snowboarders across the US & Canada 1,000’s of Saturday resort attendees interacting with event sponsor village and spectating competition

IMPRESSIONS: Print Advertising Impressions: 2,526,624Online Advertising Impressions: 2,904,769Promotional Impressions: 12,000Social Media Impressions: 3,173,400Microsite Impressions: 41,635Public Relations Impressions: 322,700Online Editorial Impressions: 1,523,311Video Syndication Impressions: 514,663On-Site Impressions: 630,100

TOTAL IMPRESSIONS: 11,649,202

*

*

Page 4: Anon - 2014 TransWorld SNOWboarding TransAm

EVENT OVERVIEW:

The TransWorld SNOWboarding TransAM tour series is a unique, jam format contest that touches down at some of the most progressive resorts in the world. Tour sponsors are given the opportunity to submit a feature concept that resort park crews customize into their TransAM mini park build. The end result gives you features that are not only

representative of tour sponsors, but are also representative of each resort’s creativity and personality.

The TransAM series offers amateur snowboarders a unique competition experience that thrives on fun and ingenuity, as competitors throw down on pristine custom-built courses in a no-stress, jam-style format. There are truckloads of awesome prizes and product from all tour sponsors, signature co-branded TransAM gear, the coveted TransAM

trophies, and tons of prize pack raffles. During event day, a sponsor tent village is located at the high-traffic resort base area allowing all resort attendees a chance to play games, win prizes, and check out the sweetest new products

on the shred market.

Page 5: Anon - 2014 TransWorld SNOWboarding TransAm

EVENT OVERVIEW:

The TransWorld SNOWboarding TransAM tour series is a unique, jam format contest that touches down at some of the most progressive resorts in the world. Tour sponsors are given the opportunity to submit a feature concept that resort park crews customize into their TransAM mini park build. The end result gives you features that are not only

representative of tour sponsors, but are also representative of each resort’s creativity and personality.

The TransAM series offers amateur snowboarders a unique competition experience that thrives on fun and ingenuity, as competitors throw down on pristine custom-built courses in a no-stress, jam-style format. There are truckloads of awesome prizes and product from all tour sponsors, signature co-branded TransAM gear, the coveted TransAM

trophies, and tons of prize pack raffles. During event day, a sponsor tent village is located at the high-traffic resort base area allowing all resort attendees a chance to play games, win prizes, and check out the sweetest new products

on the shred market.

Page 6: Anon - 2014 TransWorld SNOWboarding TransAm

2014 WINNERS & TOUR CHAMPIONS

WATERVILLE VALLEY, NH:Dennis Filteau

Lauren Tamposi

BIG BOULDER, PA:Billy Kiel

Katie Kennedy

SEVEN SPRINGS, PA:AJ Lawson

Carly Harrington

TYROL BASIN, WI:Kyle Kelley

Kaleah Opal Driscoll

KEYSTONE, CO:John Myre

Veronika Perfilyeva

PARK CITY, UT:Seth Karlsrud

Hailee Mattingley

MT SEYMOUR, BC, CANADA:Braedon Wheeler

Laura Munro

MT BACHELOR, OR:Beau Cummins

Ally Goebel

STEVENS PASS, WA:Max DjenohanNaima Antolin

BEAR MOUNTAIN, CA | FINALS:Jeff Hopkins - Men’s 2014 TransAM Champion

Orla Doolin - Women’s 2014 TransAM Champion

Page 7: Anon - 2014 TransWorld SNOWboarding TransAm
Page 8: Anon - 2014 TransWorld SNOWboarding TransAm

PRINT ADVERTISING TOTAL IMPRESSIONS: 2,526,624*TOTAL VALUE: $53,840

The 12th Annual TransWorld SNOWboarding TransAM Amateur Tour Series was advertised in 4 TransWorld SNOWboarding magazines between December 2013 and March 2014.

Issue: December 2013Size: 1P/4COn Sale: 11/07/13Total Impressions: 631,656*

Issue: January 2014Size: 1P/4COn Sale: 12/05/13Total Impressions: 631,656*

Issue: February 2014Size: 1P/4COn Sale: 01/02/14Total Impressions: 631,656*

Issue: March 2014Size: 1P/4COn Sale: 01/30/14Total Impressions: 631,656*

*Total impressions based on circulation of 105,276 x pass-along rate of 6 readers other than the original recipient

Page 9: Anon - 2014 TransWorld SNOWboarding TransAm

TR ANSWORLD SNOWBOARDING TR ANSAM PRINT ADVERTISING

Page 10: Anon - 2014 TransWorld SNOWboarding TransAm

ONLINE ADVERTISING TOTAL IMPRESSIONS: 2,904,769

The 12th Annual TransWorld SNOWboarding TransAM Amateur Tour Series was advertised on TWSNOW.com via banners and wallpaper from November 22, 2013 until now.

T WSNOW.COMSizes: 728x90, 300x250, ROS WallpaperFlight Dates: 11/22/13 - Current

728x90 Impressions: 440,464300x250 Impressions: 428,537Wallpaper Impressions: 2,035,768

Page 11: Anon - 2014 TransWorld SNOWboarding TransAm

728X90 & 300X250 TR ANSAM WEB BANNERS

728X90 & 300X250 TR ANSAM WEB BANNERS

Page 12: Anon - 2014 TransWorld SNOWboarding TransAm

PRINT PROMOTION TOTAL IMPRESSIONS: 12,000

TransWorld SNOWboarding distributed beautifully printed TransAM tour posters, table-tents, and flyers to each host resort. Posters, table-tents, and flyers were also distributed to Zumiez retail stores within the resort’s surrounding area.

DETAILS:

• 11,000 (1,000 per stop) promotional, co-branded stop-specific flyers distributed to resorts and Zumiez retailers

• 600 (55 per stop) promotional, co-branded TransAM tour posters distributed to resorts and Zumiez retailers

• 400 (36 per stop) promotional, co-branded TransAM table-tents distributed to resorts and Zumiez retailers

Page 13: Anon - 2014 TransWorld SNOWboarding TransAm

TR ANSWORLD SNOWBOARDING TR ANSAM PRINT PROMOTION

TR ANSWORLD SNOWBOARDING TR ANSAM PRINT PROMOTION

Page 14: Anon - 2014 TransWorld SNOWboarding TransAm

SO CIAL MEDIA TOTAL POTENTIAL IMPRESSIONS: 3,173,400*

Twitter and Instagram were utilized by TransWorld SNOWboarding to create buzz about the 12th Annual TransWorld SNOWboarding TransAM. The hashtag #TWTRANSAM made it easy for riders, sponsors, fans, attendees, and the magazine to share their TransAM experiences with each other and the world. TransWorld SNOWboarding Instagram posts about the TransAM received over 107,000 likes!

Total TransWorld SNOWboarding Twitter Posts: 18TransWorld SNOWboarding Twitter Impressions: 833,400*

Total TransWorld SNOWboarding Instagram Posts: 9TransWorld SNOWboarding Instagram Impressions: 2,340,000*

*TransWorld SNOWboarding potential impressions based off of number of posts x total number of followers

The TransAM event sponsors were also very involved in the social media frenzy. They combined their efforts to create 29 posts on Instagram promoting the #TWTRANSAM hashtag, receiving 76,877 likes and over 2.3 million potential impressions!

Page 15: Anon - 2014 TransWorld SNOWboarding TransAm

TR ANSWORLD SNOWBOARDING TWEET

TR ANSWORLD SNOWBOARDING TWEET

TR ANSWORLD SNOWBOARDING INSTAGR AM POSTS

Page 16: Anon - 2014 TransWorld SNOWboarding TransAm

MICROSITE TOTAL IMPRESSIONS: 41,635TOTAL VALUE: $20,000

A dedicated event microsite, www.twsnow.com/transam, featured a landing page, event videos, photos, registration information, and general information about the 2014 TransWorld SNOWboarding TransAM Tour.

Flight Dates: October 2013 - PresentTotal Unique Page Views: 31,043

MICROSITE FEATURES:

• Tour Dates and Locations• TransAM Registration Information• Event Videos• Highlight Photos• TransAM News Stream• #TWTRANSAM Instagram Widget• Sponsor Logos and Links• Resort Logos and Links• Equal SOV of 728x90 ad location (distributed amongst TransAM sponsors) - Approximately 5,000 additional impressions per participating sponsor

Page 17: Anon - 2014 TransWorld SNOWboarding TransAm

2014 TR ANSWORLD SNOWBOARDING TR ANSAM MICROSITE

Page 18: Anon - 2014 TransWorld SNOWboarding TransAm

PUBLIC REL ATIONS TOTAL IMPRESSIONS: 322,700TOTAL RELEASES: 5

The 12th Annual TransWorld SNOWboarding TransAM further leveraged TransWorld SNOWboarding’s media assets with its e-news readership and regional/national media outlets.

DISTRIBUTION:E-Newsletters: 80,000Press Releases: 2,700

DETAILS:

• Event recap mention in TransWorld SNOWboarding e-newsletter x 4• Tour Wrap Up / 2014 Premier Resort Award press release

Page 19: Anon - 2014 TransWorld SNOWboarding TransAm

TR ANSWORLD SNOWBOARDING E-NEWSLET TER

TR ANSWORLD SNOWBOARDING PRESS RELEASE

Page 20: Anon - 2014 TransWorld SNOWboarding TransAm

ONLINE EDITORIAL TOTAL TR ANSWORLD SNOWBOARDING TR ANSAM PIECES: 21TOTAL IMPRESSIONS: 1,523,311

The 12th Annual TransWorld SNOWboarding TransAM Tour received extensive online coverage before, during, and following each event. TransWorld SNOWboarding was particularly active in creating online editorial about each TransAM tour stop. TransAM editorial content received 158,858 views on TWSNOW.com.

All 21 posts were featured on the TransWorld SNOWboarding homepage from November 6, 2013 - March 18, 2014. During that time period, the TransWorld SNOWboarding homepage received 1,364,453 visits.

Page 21: Anon - 2014 TransWorld SNOWboarding TransAm

TR ANSWORLD SNOWBOARDING ONLINE EDITORIAL PIECE

Page 22: Anon - 2014 TransWorld SNOWboarding TransAm

VIDEO SYNDICATION TOTAL IMPRESSIONS: 514,663TOTAL VIDEOS POSTED TO SYNDICATION CHANNELS: 10

TransWorld SNOWboarding has the unique opportunity to post and share video through multiple video players such as YouTube, MSN, and Daily Motion. Sponsor logo pre-rolls were included in all TransAM videos.

DETAILS:

• TransAM event recap video views on YouTube: 92,171• TransAM event recap video views on MSN: 420,864• TransAM event recap video views on Daily Motion: 1,628

Page 23: Anon - 2014 TransWorld SNOWboarding TransAm

YOUTUBE VIDEO SYNDICATION

MSN VIDEO SYNDICATION

Page 24: Anon - 2014 TransWorld SNOWboarding TransAm

ANON ON-SITE BR ANDING TOTAL ESTIMATED ON-SITE IMPRESSIONS: 98,500

Event sponsors were very well represented at each resort throughout the entire 2014 TransWorld SNOWboarding TransAM tour. Sponsor logos appeared on all marketing collateral and each sponsor was specially represented in the TransAM competition arena, awards ceremony location, and vendor village.

CO-BR ANDED MARKETING:

• Step and Repeat• Promotional flyers distributed at resort• Promotional table tents distributed at resort• Promotional posters distributed at resort

ANON BR AND MARKETING:

• Anon Doubler Mailbox custom course feature• Anon flags on course• Anon banners on course fencing• Anon goggles and product for competitor

prizing• Anon 10x10 tent activation space• Anon ROS banner on TransAM event page

Page 25: Anon - 2014 TransWorld SNOWboarding TransAm

ANON CUSTOM COURSE FEATURE

PHOTOS AND PODIUM IN FRONT OF THE BR ANDED MEDIA WALL


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