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Anselm Hook - Where2.0 Panel: 10 Reasons Why Ar Not A Flash In The Pan

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Anselm Hook’s slides for, The Next Wave of AR: Exploring Social Augmented Experiences panel at Where 2.0, with Anselm Hook, Tish Shute, Sophia Parafina and Jeremy Hight.
11
10 reasons why Augmented Reality is not a flash in the pan. @anselm @where20 Thursday April 1st 2010
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Page 1: Anselm Hook - Where2.0 Panel: 10 Reasons Why Ar Not A Flash In The Pan

10 reasons why Augmented Reality is not a flash in the pan.

  @anselm@where20

Thursday April 1st 2010

Page 2: Anselm Hook - Where2.0 Panel: 10 Reasons Why Ar Not A Flash In The Pan

1. AR does best within a single city block.

• It involves the closest data.• The most volatile data.

• The most personal context data.• The data most relevant to your

continued existence.

Page 3: Anselm Hook - Where2.0 Panel: 10 Reasons Why Ar Not A Flash In The Pan

2. Augmented Reality views are easier to digest.

• Humans have a quest for meaning. We crave understanding.

• Our wetware has evolved to consume data in a heads up view.

Page 4: Anselm Hook - Where2.0 Panel: 10 Reasons Why Ar Not A Flash In The Pan

3. Energetic technology collision.

AR collides VRML fanatics, game developers, hardcore gis experts, social network

gurus, urban planners, artists, cloud computing people, mobile devs, UX

experts, silo players, virtual currency & mobile advert people into an attempt to

build unified views.

Strange new ideas will emerge!

Page 5: Anselm Hook - Where2.0 Panel: 10 Reasons Why Ar Not A Flash In The Pan

4. AR may be more deeply social.

Physical gesture and gaze are associated with AR search.

 so as Ed Bice @ Meedan puts it -

"search becomes an implicit publishing moment".

This is new.

Page 6: Anselm Hook - Where2.0 Panel: 10 Reasons Why Ar Not A Flash In The Pan

5. AR is a zero click interface.

 

Page 7: Anselm Hook - Where2.0 Panel: 10 Reasons Why Ar Not A Flash In The Pan

6. The production of space.

We could call ourselves 'homo signage' as a species.

 Now there's even more space for us

to signal each other with, to advertise and to communicate.

"information is the currency".

Page 8: Anselm Hook - Where2.0 Panel: 10 Reasons Why Ar Not A Flash In The Pan

7. Ultimate mix culture.

• AR is a new color in the makers palette.• Lets you finally mark up the world you cannot

control with the world you can.•  Situated cinema could become a kind of

youtube for reality.• We really have no idea what artists will do.

Page 9: Anselm Hook - Where2.0 Panel: 10 Reasons Why Ar Not A Flash In The Pan

8. Wear another persons shoes.

At least affords us to see the world from the point of view of other people.

To see the objects around us scored up or down by our peers perspective.

Page 10: Anselm Hook - Where2.0 Panel: 10 Reasons Why Ar Not A Flash In The Pan

9. Reclaim our bodies.

Speak not just with our hands and mouths but with our whole bodies...

 for example see upcoming Saturday PM GAFFTA event on dance and computing.

Page 11: Anselm Hook - Where2.0 Panel: 10 Reasons Why Ar Not A Flash In The Pan

10. AR games will simply rule.

See Jesse Schell's DICE talk for example.

(AR games might even help us save the world)


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