CRICKET AUSTRALIA

REPORT CARD

7

Australia’s favorite sport

A sport for all Australians

http://im.rediff.com/cricket//08aus1.jpg

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Big Bash League - Season

Review

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Big Bash League - Season

Review

http://www.google.com.au/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://www.greenbook.org/company/Forethought-Research&ei=w9tJVICIIMHumgWno4GYBA&bvm=bv.77880786,d.dGY&psig=AFQjCNHhw-CE5UTtbvkSGwXQZAy9o41_bg&ust=1414212915310961

http://www.tennis.com.au/sa/clubs-and-associations/ticketing/attachment/australian-open-2

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The BBL is very successful, and increasingly so, at attracting

new attendees to the format – particularly women & young

families

Q. Is this the first time you have attended a BBL game?

First Time Attendance to the BBL

Women

35% 2012/13

51% 2013/14

Base: BBL Attendees; n=4,379