Presented by:Heather ScottDavid LevinsonJimmy AbarcaEmily SmithDaniel Friedman

CONFIDENTIAL

CONFIDENTIAL

Taltopia.com A social networking community that

provides a platform for aspiring talent to interact with fans and industry professionals while supplying the tools necessary to acquire the fame they deserve

CONFIDENTIAL

Allen Vartazarian, Co-Founder UC Berkeley ‘05

B.S. Business Administration Walter A. Haas School of Business

B.A. Economics

Anthony Zanontian, Co-Founder UC San Diego ’06

B.A. History, Cum Laude

CONFIDENTIAL

Talent industry is one of the most competitive industries to break into with many layers Agents, scouts, managers, auditions, etc.

Popular social networks are convoluted with random content; it is hard for talent to stand-out

Aspiring talent need a low-cost, efficient, creative, and user-friendly way to gain exposure

Currently, craigslist.org is the main source used by casting directors to find talent

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A platform where the user decides who becomes famous

A social network dedicated to talent and fans who come to vote, promote, and discover rising stars

Web 2.0 features harness viral nature of the internet Social bookmarking (Digg, Reddit, Technorati, etc) Share on major social networks (MySpace, Facebook)

Strategic partnerships Ex: Studios, casting and talent agencies

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Easy to use Create a free profile, upload media, use promote

features, build fan club, and get votes

Key Differences Fun yet professional fame-themed social

community Users decide who gains and loses popularity “Wall of Fame” allows users to buy exposure Talent “Portal”- embed content from other sites Rewards system – earn “Famebucks”

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Trend has shifted from traditional talent scouting methods to empowering audiences to decide

Recent success of talent shows on television American Idol, America’s Next Top Model, America’s

Got Talent, Dancing With the Stars, Project Runway

Internet-based audience voting is still in its infancy; a great opportunity to capitalize

People finding fame on internet LonelyGirl15 (YouTube), Justin.tv

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Direct Ad-Sales Banner ads Sponsored contests/talent

Revenue Generating Features

Job Board, Directory Pay-Per-Download Media,

Merchandise, Widget Industry Login, BoB

Platform

Content Monetization Adbrite BritePix In-Roll Ads

Approximate Revenue Distribution

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2007 2008

MySpace $525 $820

Facebook $125 $215

Other General socialnetworks sites and portal-based social networks

$180 $225

Niche social networks and marketer-sponsored social networks

$70 $120

Total $900 $1,380

Source: eMarketer, May 2007

• As a well-positioned social network, Taltopia is prepared to seize a substantial portion of the healthy growth in online social network advertising

US Online Social Network Advertising Spending, by type of network. 2007 & 2008 (millions)

US Online Social Network Advertising Spending, 2006-11 (millions)

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Development Continue to improve server architecture &

release new features

Marketing and Growth Launch online/mass media advertising

campaign Continue to create brand awareness Capture significant market share

Expansion Joint ventures

talent agencies, mobile carriers, tv/radio/print

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How should Taltopia.com maintain professionalism in the content? Members can publish any type of

document. For example, a cell phone picture of a model in a restroom

Should they police content? Who defines “talent”?

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What are possible ways to increase revenue? It is difficult for social networking sites to

attain profitability Advertisers are skeptical that ads on these

sites would turn into revenues for them

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What are ways to increase membership? From a VC perspective, in social

networking sites, amount of members is crucial

Current membership level is hovering around 50K

The next goal is 100K members

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How should Taltopia.com find and use qualified programmers? The website currently has only one developer Los Angeles (headquarters) is a city with few

programmers Outsourcing to lower wage countries has proven

unsuccessful in the past

CONFIDENTIAL

1. How should Taltopia.com maintain professionalism?

2. What are possible ways to increase Revenue?

3. What are ways to increase membership?

4. How should Taltopia.com find and use qualified programmers?

CONFIDENTIAL

Allen Vartazarian: Email: allen@taltopia.com Phone: 818.438.4656

Anthony Zanontian: Email: anthony@taltopia.com Phone: 559.906.2050