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UXSpain ANTHROPOLOGY & DESIGN: What can we learn from a 19 th -century science? Maritza Guaderrama, PhD UXSpain 2014
| Date post: | 19-Aug-2015 |
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UXSpain
ANTHROPOLOGY & DESIGN:What can we learn from a 19th-century science?
Maritza Guaderrama, PhDUXSpain 2014
Opposite approaches?
Maritza Guaderrama, PhDUXSpain 2014
“The purpose of anthropology is to make the world safe for human differences”
Ruth Benedict (1887-1948)
Maritza Guaderrama, PhDUXSpain 2014
The disciplines linked to UX have a “universalizing” sense:
Transform through design the relationship with interfaces into something…
Maritza Guaderrama, PhDUXSpain 2014
UXSpain 2014 Maritza Guaderrama, PhD
simple,
Maritza Guaderrama, PhDUXSpain 2014
simple, useful,
Maritza Guaderrama, PhDUXSpain 2014
simple, useful, funny,
simple, useful, funny, even emotionally exciting :P
Maritza Guaderrama, PhDUXSpain 2014
What can the contribution be of a science that seeks to explain human differences to the
universalizing claim of “user-centered” design?
Problems, only problems…
Maritza Guaderrama, PhDUXSpain 2014
Questioning the concept ofuser
Structural sampling
Stakeholders map
IT-team involvement
Maritza Guaderrama, PhDUXSpain 2014
Questioning creativity as exclusive to the design process
Co-creation
Translation
Prototyping
Redesign
Maritza Guaderrama, PhDUXSpain 2014
Questioning the concept ofExperience design
Interpretation and appropriation
Ecosystems
Continuity of the experience
Onmichannel
Maritza Guaderrama, PhDUXSpain 2014
Inspiration
Immersion
Self- distance (estrangement)
Maritza Guaderrama, PhDUXSpain 2014
Questioning the concept of research
In conclusion
Challenges ofhuman-centered design
Maritza Guaderrama, PhDUXSpain 2014
Naïve vision of the designer as provider of solutions
Maritza Guaderrama, PhDUXSpain 2014
The unpredictability of risks (and success)
Maritza Guaderrama, PhDUXSpain 2014
Dealing with complexity
Maritza Guaderrama, PhDUXSpain 2014
Maritza Guaderrama, PhDManaging Partner Spain & Latam
+34 913 080 [email protected]@garua
ThanksGraciasGràcies Danke Tak Takk Tack Obrigadoתודה谢谢
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