ANTI-AGRESSION CAMPAIGN
SOCIAL MARKETING
Team IDINTERCESSOR
MBA 6th
FACULTY OF MANAGEMENT AND ADMINISTRATIVE SCIENCES
BACKGROUND & PROBLEM
Growing rate of aggression
Lack of tolerance
Violent and aggressive behavior of people
Both illiterate and literate are the victims of
aggression
AIM OF CAMPAIGN
Convert aggressive behavior of people into calm behavior
by making them aware from the benefits of staying
calm.
STRATEGIC MARKETING MIX:
PRODUCT:The product which we will be offering
to public is calm behavior.
PRICE:The cost of our product is related to
controlling the aggressive emotions.
PLACE: Gujrat city.
PROMOTION:Advertising through social media, viral
marketing and road shows.
SWOT ANALYSIS:STRENGTH: Control over family.
WEAKNESS: Loss of temperament and cause high blood
pressure.
OPPORTUNITY: Use aggression in positive way to do better work for society or country.
THREAT:It causes frustration and anxiety which leads can toward violence.
CAUSES OF AGGRESSION
INTERNAL FACTORS :Person’s factorPersonality Beliefs of a person
EXTERNAL FACTORS (situational factors):Presence of provocation Aggressive cue
MONITORING AND EVALUATION:
MONITORING:Build rapport and be understandingControl your body language and tone of voiceStay calm Offer a way outDiscourage bystanders Wait for the right momentDon’t make threats and deal appropriately with threatsMaintain safety
EVALUATION:After an incident is overOutcome Measures
FUNDING:Budget is a proxy for any project planning.For budget allocation we will run campaign in
university and all colleges in Gujarat.Purpose of that is also creating awareness among
students and to our target peoples who show aggressive behaviors.
Running campaign at local levels and on seminars. Spending is totally for direct expenses our project
member provides their services totally free of cost in this social cause.
Sponsorship.