Anti-Human Trafficking

Joanne MaguireB00451830 Blog :

www.jmfinalproject.wordpress.com

Project Analysis

MAJOR ANTI-POSTERCAMPAIGN

PHOTOGRAPHY

GRAPHIC DESIGN

WARNING ADVERTISING

PROPAGANDA

POSTERCAMPAIGNS

WEB SITE

INTERACTIVE

COMMUNICATIONPORTAL

DESIGNERS

NEVILLE BRODY

DAVID CARSON

GAMBATTISTABODONI

TYPOGRAPHY

GRIPPING IMAGES

POSSIBLY BLACK AND WHITE

WILLIE DOHERTYHENRI CARTIER

BRENSSEN

WORLDPROBLEMS

ILLEGALIMMIGRATION

HUMANTRAFFICKING

CLIMATECHANGE

ECONOMY

CONSUMERISM

HEALTHCARE

PAULA SCHER

STEFANSAGMEISTER

WWII

30’S +40’S STYLE

BLUNTMESSAGE

USING STRONG PHOTOS

BLUEBLINDFOLD.ORG

TARGETAUDIENCE

UNITEDNATIONS

STUDENTS

IMMIGRANTSTRAVELERS

PAUL RAND

Project Plan

Idea Description

My original idea was a lot more complicated as i planned to use 15 countries world wide and 15 separate problems linked to each country and campaign each problem, my first amendment was the amount of problems i wanted to use, so that has been cut from 15 to 5. Then i wasn’t sure how i was going to link these problems to each of these countries.

Now that I have started to get into depth with my research in the 5 main subject it has proven harder than I expected to find research on certain subjects like Drug Smuggling, though in the other hand I am finding a lot of useful information on the subject of Human Trafficking, so I think I am going to focus my project even more to just the major matter of Human trafficking through out the world.

Realizing that Trafficking is more serious in some parts but has little or no warning information about Trafficking, in comparison to other areas that is not as intense and has a lot more information and organizations to help prevent it, has very different ways of getting the message across. I am going to use the 6 main continents Asia, Africa, Australia, Europe, North America and South America, and the level of trafficking to help design the style and how blunt I am going to be with my message. So I should hopefully end up with 6 or more different designs/styles that would work best in each continent and each with their own strong but blunt message. As it is a campaign I am doing, 6 posters is not enough, so now that I have focused on what I want to do I can expand on each continent, so I plan to end up with 24 final posters, (6 sets and 4 versions for each continent) each having their own strength of the message. I also want to show what each of theses designs will look like on billboards, busses, Taxis, news papers, etc.

Campaign Research1. Plan

Decide what you want to change and create clear and achievable aims, plans and objectives. Study your aims, study the environment and decide who needs to change their mind for your campaign to succeed.

2. Research

Make sure you know what information is already out there. Read up and record data from other voluntary organisations’ research, Government reports, Freedom of information requests, Census data and articles in the media that will support (and counter) your aims and arguments. Once you have got hold of all the readily available research and opinion, collect what is known as ‘primary evidence’ – things like statistics and personal experience – that will point out the problems your campaign seeks to address. Both are powerful tools in putting together a compelling case.

3. Tell the world about it

Promoting your campaign to local media is usually a great way of gathering more support, raising awareness and reaching out to people. Good media coverage can help a campaign really take off. t’s not just about getting in the national newspapers or television and radio. Local newspapers sometimes support local campaigns and if you can get them on your side, your chance of success immediately increases. The following are also useful:

Emails, letters, phone calls and texts – keep in touch with the right people

The internet – check out marketing opportunities

Social networking sites – people power is a good way to whip up a storm

4. Evaluate your campaign

Evaluating your campaign is a good idea for a number of reasons:

i) If your campaign was successful…you have a strong base on which to build further change and you can share your ideas with others about how to make a difference.

ii) If your campaign initially failed to achieve its aims…you are likely to have put together research, statistics, personal experience that can be used in other campaigns and you can learn what to do differently next time – we are all always learning.

Subject Research

Human Trafficking

Illegal Immigration

Drug Smuggling

Health

Consumerism

Human Trafficking

Sex Trafficking

Forced Labor

Child Labor

Bonded Labor

The DifferencesSex Trafficking, victims are generally found in dire

circumstances and easily targeted by traffickers. Individuals, circumstances, and situations vulnerable to traffickers include homeless individuals, runaway teens, displaced homemakers, refugees, and drug addicts. While it may seem like trafficked people are the most vulnerable and powerless minorities in a region, victims are consistently exploited from any ethnic and social background.

Child Labor, is a form of work that is likely to b hazardous e to the

physical, mental, spiritual, moral, or social development of children and can interfere with their education. The International Labor Organization estimates worldwide that there are 246 million exploited children aged between 5 and 17 involved in debt bondage, forced recruitment for armed conflict, prostitution, pornography, the illegal drug trade, the illegal arms trade, and other illicit activities around the world.

Forced Labor, is a situation in which victims are forced to work

against their own will, under the threat of violence or some other form of punishment, their freedom is restricted and a degree of ownership is exerted. Men are at risk of being trafficked for unskilled work, which globally generates $31billion according to the International Labor Organization. Forms of forced labor can include domestic servitude; agricultural labor; sweatshop factory labor; janitorial, food service and other service industry labor; and begging.

Bonded Labor, or debt bondage, is probably the least known

form of labor trafficking today, and yet it is the most widely used method of enslaving people. Victims become bonded laborers when their labor is demanded as a means of repayment for a loan or service in which its terms and conditions have not been defined or in which the value of the victims’ services as reasonably assessed is not applied toward the liquidation of the debt. The value of their work is greater than the original sum of money “borrowed.

Target Audience

UNITED NATIONS

TRAVELERS

IMMIGRANTS

STUDENTS

16 - 25 YEAR OLDS

Current Campaigns

1 2

3 4

5

6

1: i like this one because of the strong fact, and the impression of so much happening with in 8 hours of our busy days.2: I like this one because of again the strong fact of sex trafficking but also because it is represented by a young child.3: I like the gritty look of this poster, its not all nice, crisp and clean, it seems extremely truthful.4: this one i like for the strong imagery, it stands out and makes an impact.5: i like this one because of the way the imagery and the text work together. Its a strong statement.6: The typography is the main object that i like on this poster. it doesn’t contrast as mush and the others but it makes you look a little longer and really understand the meaning.7: This campaign is similar to what i would like my final posters to be like. they are bold and the contrast is strong. Using facts to get the message across and the bold images to help hold that message.

7

Artist ResearchNeville Brody (born 23 April 1957 in London) is an

English graphic designer, typographer and art director.

Neville Brody is an alumnus of the London College of

Printing and Hornsey College of Ar

t, and is known for his work on The Face magazine

(1981–1986) and Arena magazine (1987–1990), as

well as for designing record covers for artists such as

Cabaret Voltaire and Depeche Mode. He created the

company Research Studios in 1994 and is a

founding member of Fontworks. He has been announ

ced to be the new Head of the Communication Art &

Design department at the Royal College of Art

commencing in January 2011.

David Carson is an American graphic designer. He is

best known for his innovative magazine design, and

use of experimental typography. He was the art

director for the magazine Ray Gun. Carson was perhap

s the most influential graphic designer of the nineties.

In particular, his widely-imitated aesthetic defined the

so-called "grunge typography" era.

Banksy is the pseudonym[2][3] of a British graffiti artist, political activ

ist and painter, whose identity is unconfirmed.[4] His satirical street art

and subversive epigrams combine irreverent dark humour with graffit

i done in a distinctive stenciling technique. Such artistic works of pol

itical and social commentary have been featured on streets, walls, and

bridges of cities throughout the world.[5]

Their work

NEVILLE BRODY

DAVID CARSON

BANKSY

Typography Research

Stefan Sagmeister (born 1962 in Bregenz, Austria) is a New York-

based graphic designer and typographer currently living in Bali, Ind

onesia. He has his own design firm—Sagmeister Inc.—in New York

City. He has designed album covers for Lou Reed, OK Go, The

Rolling Stones, David Byrne, Aerosmith and Pat Metheny.

Paula Scher (born 1948 in Washington, D.C.) is an American graphic

designer and artist.

Scher studied at the Tyler School of Art in Philadelphia, Pen

nsylvania, earning a Bachelor of Fine Arts in 1970, and was awarded a

Doctor of Fine Arts Honoris Causa by the Corcoran College of Art and

Design in Washington D.C. in 2001 and the Maryland Institute College of

Art in Baltimore in 2008. In the 1970s she designed album covers for CBS

Records and Atlantic Records, before moving into art direction fo

r magazines. She worked at Time Inc. before forming her own design fir

m, Koppel & Scher. Since 1991, she has been a principal at the New York

office of the Pentagram design consultancy.

Their Work

STEFANSAGMEISTER

PAULA SCHER

Photography Research

Henri Cartier-Bresson (August 22, 1908 – August 3, 2004) was a

French photographer considered to be the father of modern

photojournalism. He was an early adopter of 35 mm format, and

the master of candid photography. He helped develop the "street

photography" or "real life reportage" style that has influenced

generations of photographers who followed.

Willie Doherty was born in Derry in Northern Ireland, and from

1978 to 1981 studied at Ulster Polytechnic in Belfast. As a child

he witnessed Bloody Sunday in Derry, and many of his works

deal with The Troubles. Some of his pieces take images from the

media and adapt them to his own ends.

These and other works by Doherty explore the multiple meanings

that a single image can have. Doherty has again suggested that

this interest may stem from his witnessing of Bloody Sunday and

subsequent knowledge that many photos of the incident did not

tell the whole truth. Some of Doherty's earliest works are of maps

and similar images accompanied by texts in a manner similar to

the land art of Richard Long, except that here the text sometimes

seems to contradict the image.

Their Work

Henri Cartier-Bresson

Willie Doherty

Interesting styles