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Antitrust - Morgan - Fall 2003_3

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    Antitrust Outline

    Morgan

    Fall 2003

    The Historical Periods:

    Overview:

    1. The First Period (1809 – 1911)2. The Second Period – Rule of Reason (1915-199). The Third Period – Per Se Rule (19!0-19")!. The Fourth or #urrent Period (19"! – Present)

    T$%R% &R% '*S +F SS,%S R&S%* &TTR,ST1. Horizontal arrangeents in !estraint o" Trade

    a. M#t division$ %rice "i&ing$ grou% 'o(cott$ ergers$ ono%olizaiton

    2. )ertical arrangeents

    a. These are arrangeent s '*w "irs at di""erent levels in %roduction*distri'ution

    '. +nclude: vertical integration ,ono%ol(*ergers-$ others

    3. urisdiction *%rocedural issues

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    The First Period ,1/0 111-

    1. The ase o" Mono%olies ,103-

    a. #oon-/a antecedent of Sheran &ct . +utlines reasons the ulic should e concerned aout onoolies

    i. 3rant of onool4 to *arc4 ees others fro ein6 elo4ed ain6 cards (also

    reducin6 outut)ii. 7ill ae rices 6o u

    iii. ualit4 of 6oods o coetition ill 6o donc. here not should there e onoolies: ut 7$+ a4 6rant the (after this case: ;ueen

    rarel4 could: reseraer aed and not aid@ >aer sa4s Acoon la on?t enforce a6reeent in restraint of

    tradeBc. #ourt This is a

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    . 9.5. v. Add(ston Pi%e ,1//- ,95 t. A%%. th ir-

    a. &out #oination or #onsirac4 Jaret *i

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    /. a'or 9nions and Antitrust aw

    a. nitiall4 6rou o4cott las alied to union laor o4cotts: no ha

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    12. 5tandard Oil ,7- v. 9.5. ,111- ,5..-

    a. &out JonooliMation . #ase Rocefeller ou6ht u 90C of

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    11>: la(ton Act and FT Acts are Ado%ted: The 67B OF 15T  PHA56$

    transitor( %hase

    The #la4ton &cte. Section 2 – Forids rice discriination (to ha

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    The 5econd Period !ule o" !eason ,11;@13->e6ins adotion of #la4ton act and ends ith intro of er se aroach

    1. hicago ?d o" Trade v. 95 ,11/-,5..-

    a. &out Q1 Sheran &ct: rice fi=in6

     . #ase #all rule sets rice of 6rain Ato arri

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    3. Aerican olun v. 95 ,121- ,5..-

    a. &out Trade association e=chan6e inforation: actin6 lie AcoinationB: Q1 ricefi=in6

     . #ase K5 eers roducin6 0C nation?s ood: e=chan6ed info on roduction:in

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    >. 95 v. Ieneral 6lectrics ,12- ,5..-

    a. &out ntellectual Proert4&ntitrust /a . #ase 3% has atent on uls@ 3o< 2 char6es a6ainst 3% 1) S4ste of distriution

    adoted ded Trade as hat needed to ae 6rain

    t coetiti

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    The Third Period Per 5e !ule ,1>0@14>-*urin6 this eriod: doctrine rarel4 static e

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    2. Fashion Originators v. FT ,1>1-,5..-a. &out $oriMontal Restraints of TradeD3rou >o4cott'. not technicall4 a er-se case: ut inter of Q5 of FT# act here arallel to er se inter of

    Sheran &ct: lie er se Q1 rulin6: 1 st case e?

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    ;. 95 v. To%co Associates

    a. &nother case indicatin6 that the er se rule needed to chan6e'. &out /ie Jt *io4cott@ a6reeent e=istin6 eers ho are

     otential coetitors: a horiMontal consirac4 to not ecoe coetitors.c. #ase T+P#+ as cooerati

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    iii. 3eo6rahic t onl4 considered forei6n iorts ut not all forei6n roduction cthen ould ha

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    . 9tah Pie v. ontinental ?a#ing

    a. &out Predator4 Pricin6@ #la4ton &ct Q2 (Roinson-Patan &ct): hich rohiits rice discri. n lie roducts

    i. This case routinel4 cited in red ricin6 cases: can e looed at asstrai6ht Q2 case (e= sellin6 elo rice to dri

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    TL+7I*)6!T+A !6AT+O75H+P5

    10. +nternational 5alt v. 95

    a. &out T(ing$ Q1 Sheran act and Q #la4ton act'. #ase nt?l Salt roduces salt and had atents on 2 achines use salt@ had t4in6

    clause in lease: Jachine 1 can onl4 u4 sae ;ualit4 salt fro others if at loer rice: ut S ha

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    12. 7OT6 A565:

    a. Ta%a 6lectric ,11-C #ourt loos at C t share not asolute sales to deterinesustantial effect on co %* cases (,nlie nt?l Salt)

    '. Ties@Pica(une ,1;3-C 

    i. A ame 2roduct$ )roblem7 how to tell if 8 )roducts tied or 9 )roduct: ii. n this case sale of ads in e

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    1>. 95 v. oews ,12-,5..-a. &out sellin6 Aaca6esB of o

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    OTH6! )6!T+A !6AT+O75H+P5 B6A+7I *B6A6!5 $ere: courts are assuin6 after re

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    14. hite Motor v. 95 ,13- ,5..-a. &out Territorial Allocation in violation o" 1$ 3 5heran Act$ liitations or

    restrictions on 1- the territories in which distri'utors or dealers a( sell and 2- the

    %ersons or class o" %ersons to who the( a( sell

    '. #ase #ar dealershis had

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    1. Price Biscriination: The !o'inson@Patan Act

    a. This is Q2 of #la4ton &ct as aended in 19K 4 Roinson-Patan &cti. Sae statute sa in ,tah Pie

    '. Q2(a) ille6al to rice discriinate aon6 urchasers of coodities of the sae6rade and ;ualit4 here the effect a4 e to sustantiall4 lessen co or tend tocreate a onool4 or inGure co

    c. Q2() urden of reuttin6 a ria facie case is on * 4 shoin6 that his loer rice as ade in 6ood faith to eet the e;uall4 lo rice of a coetitor 

    d. Q2(f) forids noin6l4 recei

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    M6!I6!5 ,discussion %. >14 >1-T+*&L er6ers rearo

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     . Test ) 6eo6rahic t area that corresonds to thecoercial realities of the industr4 and is econoicall4si6nificant

       $ere e

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    1. Reasonale ro that ac;uirin6 fir: ut for this er6er: ould ha

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    The Fourth or urrent Period ,14> Present-JJJ956 ?6O current law Q to do Rs 2 and 3 on Final88

    A. The Transition ases

    1. 95 v. Ieneral B(naics ,14>-,5..-

    a.  +T t4icall4 thou6ht of as first current eriod case: S4l+,T J%R3%R d. #&S% JS# succeeded 4 3*: JS# did dee-shaft coal inin6: ac;uirin6 ,nited

    %lectirc (,%) a stri iner@ the coal aret re6ional 6eo6rahic arets rele

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    ii. Per-se rule +T eliinated for e,T interrand co #R%&S%* c a4 encoura6e ne cos to

    enter t as distriutors for less-oular ites c less ris4: less coinitiall4 e=clusirunsic can oerate at loer rices

    c. *efense >runsic conceded ould e Q" runsic ould harunsic as otentialcoetitor (thou6h Failin6 #oan4 * i6ht or)

    d. ourt: These Bs A7T 'ring this case '*c 7O 5TA7B+7I88

    i. These cos were inKured$ ?9T not Antitrust inKur(

    ii. #oetitor is suosed to inGure 4our ailit4 to e onoolist: this inGur4aroriate in antitrust eanin6

    iii. >4 u4in6 out failin6 cos: >runsic #R%&S%* coetition in aretirunsic too o

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    ?. 1: Horizontal and )ertical ons%iracies

    Horizontal Price Fi&ingTrend: 5.. less willing to loo# at restraint and la'el it

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    2. ?roadcast Music v. ?5 ,14-,5..-

    a. &out Price Fi=in6 . #ase * and &S#&P ha

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    iii. This case less satisf4in6 than i6ht ha

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    Horizontal Irou% ?o(cott D Mar#et Bivision

       73rou >o4cott: #t ore liel4 to use R of R 

       >or to declare 6rou o4cott er se ille6al is to lu to6ether suerficiall4 siilar 6rou conduct

    hen Gustifications and results differ 

       Rother4 further confirs this

    1. 7 holesale 5tation v. Paci"ic 5tationar( ,1/;-,5..-

    a. &out 3rou >o4cotts:

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    1. Overrules TOPO and 5eal($ and declares Add(ston Pi%e to 'e law o" the land 7O P6! 56 +6IA++TL88

    3. a( Paler v. ?!I o" Ieorgia ,10-,5..-

    a. &out Jaret *i

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    )ertical Arrangeents*!estraints under 1   &nal4sis ore lie aret di-a. A'out: )ertical Price Maintenance

    '. #ase Sra4 Rite holesale distriutor of hericides: authoriMed distriutor of Jonsanto@ Jonsantoset ne 6uidelines for distriution: S-R fell short of 6uidelines (sold enou6h ;uantit4: ut noteducatin6 custoers on use of roduct hich is e4 to roer use and custoer satisfactionroduct lie hericides). Terinates S-R as a6ent. S-R sues sa4s terination c the4 sold ore

     roduct for loer rice than other retailers: and said the4 ere terinated at re;uest of otherretailers to ee rices u.

    c. ourt: This case E Miles*Par#e*olgate crossed with 5(lvania*hite*5chwinn$ the distinction

    '*w %rice and non@%rice restraints and unilateral and concerted*ulti@"ir action

    1. 9nilateral E olgate E Per 5e 6IA

    2. 9nilateral*non@%rice E O 

    3. oncerted*non %rice E 5(lvania E ! o" ! 

    >. oncerted*%rice E Br. Miles E Per 5e +llegal

    ii. This case S

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    3. Atlantic !ich"ield v. 95A Petroleu ,A!O-,10-,5..-a. &out fi=in6 a=iu resale rices'. #ase ,S& Petrol custoer of &R#+ that sells its 6as at discount rices@ &R#+ de

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    >. oncerted* 7O7@%rice E Ma& %rice aint ,5(lvania- E ! o" ! anal(sis

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    Pulling the ons%irac( ases Together

    3 a(s to anal(ze cases add in "ro notes

    1. alvani:a. 3 inSuiries "or horizontal restraint cases

    i. 1) nherentl4 susectI s restraint alost ala4s liel4 to restrict co decreaseoutut and raise riceI

    1. + use R of R  2. L%S: 6o to 2

    ii. 2) s there a aret creation or efficienc4 Gustification: enhancin6 coI1. +T lausil4 R%H%#T2. Plausile efficienc4 Gustification: 6o to

    iii. ) Jae in;uir4 to see if Gustification is

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    ". ?re(er oncureence in %art*Bissent in %art:

    i. JJP!OF: sees ?r(ers dissent as good guidance "or what 5.. will do in "uture cases8

    ii. Bisagrees w*5.. a%%roach$ suggests >@%art test:

    a. 1. 7hat is the secific Restraint at ssueI (lie in #&&: e

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    . 2: Mono%olization$ T(ing and Other 6&clusionar( Practices

    MO7OPO+VAT+O71. As%en 5#iing v. As%en Highlands

    a. &out JonooliMation (hat a co in doinant osition ust do to not loo too

    a66ressi

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    2. Matsushita 6lectric v. Venith !adioa. &out JonooliMationredator4 ricin6G standards "or suar( Kudgent'. #ase and other ,S TE anufacturers sa4 Haan TE cos (includin6 J) are consirin6 to char6e

    hi6h rices in Haan: sell TEs at loer rices in ,S in effort to dri

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    TL+7I

    >. e""erson Parish Hos%ital v. H(de ,1/>-,5..-

    a. &out T(ing ,Also e&clusive dealingConl( anal(zed in dissent-'. #ase $osital entered into e=clusi

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    ;. oda# v. +age Technical 5ervices ,12-,5..-

    a. &out T(ing'. #ase P indeendent ser

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    . 9nited 5tates v. Microso"t ,1/-a. &out T(ing*Mono%ol( ,J7OT "ull@'lown antitrust anal(sis$ a'out consent decree

    inter%retation-

    '. #ase *+H said JS as t4in6 its roducts to6ether in

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    searate aret: here enefits of coination dissuade consuers froseein6 and suliers fro ro

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    iv. f onoolist?s roco clai stands unreutted: then Pust deonstrate that antico har of conduct outei6hs

     roco enefitsv. Focus of court on %FF%#TS of onoolist?s conduct: not

    its T%T

    c. #an?t hold a6ainst fir inno

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    . so #t. & reands T4in6 case to trial court to e=aine under R of R a. should loo at

    i. if JS?s conduct unreasonal4 restrained coii. consider if enefits of t4in6 are outei6hed 4 hars in

    tied roduct aretiii. a4 also loo at Arice undlin6B to see if t4in6

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    B. Mergers and the Merger Iuidelines Juch of er6ers elo case-la radar c er6ers assessed eforehand

       Thou6h soeties 6et lasuits hen 6o< not ant to +' er6ers and cos tr4 to 6et declator4 Gud6ent to 6o for

    er6er or a6encies 6et inGunction to sto

       +ften: if 6o throu6h coule of info re;uests 4 6o

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    a. f elo 1:000: usuall4 need no furtheranal4sis

     . f oderatel4 concentrated: 1:000 to1:800: 1) if increase ost-er6er lessthan 100: usuall4 +'@ 2) if ore:usuall4 need ore anal4sis

    c. f hi6hl4 concentrated: ao

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    6. +nter%la( ?etween !egulation and Antitrust aws

    1. ?ac#ground:

    a. Trans-Jissouri: one issue that ## re6ulated RR?s: RR?s claied +T to e suGect to antitrustlas c can 6o to ## for reed4

    i. S.#. – if ## re6ulated conduct at issue: ## should re6ulate: no antitrust reachii. >,T: ## did estalish rates: ut its riar4 concern onl4 discriination in rates fro

    tonton: urchaserurchaser. +T rate le

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    3. 5outhern Motor arriers v. 95 ,1/;-

    a. &out'. #ase ntrastate carrier rates@ carriers 6ot to6ether to suit 6rou roosals for rates to Pulic

    Ser

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    Pro" Morgan: 

       Southern Jotor #arriers and #oluia are Aeas4 e=cetionsB fro antitrust las: a4 6o T++ F&RN

       f 4ou are seein6 to e=chan6e datacoordinate acti

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    F. +nter%la( ?etween Patent and Antitrust aw

    2. ?ac#ground

    a. &ntitrustP oth tried in federal circuit and S.#. (e=clusi

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    iii. court also reGects nter6rah?s Ale

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    I. Antitrust and +nternational Trade

    1. Hart"ord Fire +nsurance o. v. ali" $ %. /31@/>2

    a. S.#. affired 9th cir contention that international coit4 +T act as restraint on e=tension ofSheran &ct suGect atter Gurisdiction

    '. &ssued *?s acti

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    ii. PfiMer?s concern den4in6 forei6n P inGured 4 antitrust


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