Antonis plessas slide_show_presentation_ for_author_rights_in_the_digital_age_seminar

AUTHORS RIGHTS IN THE DIGITAL AGE:A Fair Deal for Journalists

Presentation Antonis Plessas

Tuesday, December 14, 2010

http://www.plessasmusic.com


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Άρθρο στην Καθημερινή 28/11/2010 με τίτλο: Οι εφημερίδες μπορούν να έχουν μέλλον


Gernam newspaper Die Zeit recorded the two best years in its history.

“...The future of the printed press, because in his opinion it has a future, is a journalism of «orientation and depth».The Internet, he says, is just one of the causes of the crisis of the newspapers.

There are others, such as lack of reliability and quality”.

Giovanni di Lorenzo (Die Zeit Editor-in-chief)

“... our success is due to the fact that the newspaper is carefully considering the needs of its readers and completely ignores the views of «special advisors» for media.

Giovanni di Lorenzo (Die Zeit Editor-in-chief)

sales up 60%


http://news.kathimerini.gr/4dcgi/_w_articles_civ_2_28/11/2010_423750

http://news.kathimerini.gr/4dcgi/_w_articles_civ_2_28/11/2010_423750

http://www.zeit.de/index























































































































You think you can stop a train?

Record industry

The idea to force people to pay becomes very difficult in a networked society because people now have alternatives.

Record Industry: The chronicle of a Death Foretold


http://www.flickr.com/photos/69033585@N00/194731254/
















Business as usual?

Technology

Human Behavior

Culture

Business

Not any more!

Anybody that thinks we come out of this recession and get back to business as usual is deeply mistaken

Don Tapscott (writer - thinker)

Technology is constantly and

irreversibly changing our culture and

habits, yet with very different levels of impact in different regions around the globe, and at very different speed.


As a Music Creator

Authors’ Rights owner

I experienced over the last 10 years some drastic changes in my line of business.

the first thing I want to share with you is that...

It’s time to re-examine our assumptions and standards.


&

and


But can I manage everything on my own?

Of course we need someone to help us with all the different things during the process but not in the way it was done in the past.

That’s me today

My experiences as a creatorLifelong learning.


prior to the digital revolution, the distributionand sales of works by independent creators – producers

were characterized by limited options, high cost and ineffectiveness

My experiences as a creatorWorking independently can be a viable option.

With new models of enterprise emerging through internet services and the public, as a potential sponsor,

claiming a dominant role in the shaping of the music field, the independent production, for the first time in history, has all the necessary tools to allow it to claim its place in

the international music scene.


Recent years revolution in technology and telecommunications provided me access to:

My experiences as a creator

a worldwide audience

record and produce my music

distribute it and sell it

promote it and build an audience

and great tools to:


http://www.cdbaby.com/Search/VGFsZXMgb2YgdGhlIFdhdGVy/4

http://www.cdbaby.com/Search/VGFsZXMgb2YgdGhlIFdhdGVy/4

My experiences as a creatorCompetition at another level.


My experiences as a creatorCompetition at another level.


http://www.ifpi.org/content/library/investing_in_music.pdf

http://www.ifpi.org/content/library/investing_in_music.pdf

Attract interest

Where attention flows money follows


Sustain attention

Win trust


http://www.slicethepie.com/

http://www.slicethepie.com/

Return On Investment.

Return On

Involvement


In this highly competitive environment monetization of my investmentbecomes more and more dependent from return on involvement.

Return on Involvement becomes Return on Investment. In order to sell something you have to give something to get something.

i.e. proactive involvement and interaction of the creator with his audience.

reputation economy


I believe in and support the vital role the necessity of existence

of Authors’ Rights Societies!

for their

Transparency: distribution according to rules and auditing procedures which are open to all,Equality and non discriminatory treatment for all members,

Certainty of repertoire,Protection of Authors’ Rights / copyright,

Cultural diversity.

As a creator and owner of Authors’ Rights


(AEPI), functions as a Collective Management Organization on the basis of the regulations of Greek Law 2121/1993.

AEPI represents more than 11,000 Greeks as well as 2,200,000 foreign intellectual property owners who

entrusted her with their works and its management.

AEPI has concluded reciprocal agreements with 125 like companies in 181 territories.

The Hellenic Society for the Protection of Intellectual Property (AEPI).


Their initiative was a common attempt to brief, converge and communicate their positions, present their propositions to the public and the State, the latter being called upon, through its officers, to take

position for the protection of intellectual / neighboring / human rights on the internet.

Cultural Creation on the internetChallenge or Threat ?


In Fall 2009 taking as a starting a proposal by IFPI/Grammo AEPI Organized and coordinated for the first time the gathering of 14 undersigned Organizations, which represent the totality of intellectual individuals of the country, plus the rights of hundreds of thousands foreign rights holders represented in Greece.


http://www.aepi.gr

http://www.aepi.gr

Service providers asked for a blanket license to be compensated with for a monthly fee per user.These discussions brought no results, due to the lack of co-operation between the right-owners.

In search of a solution.


Following the initiative a series of meetings were organized between several Greek internet service providers and 15 categories of right-owners to seek a solution.


http://www.aepi.gr

http://www.aepi.gr

My experience as a creator and owner of Authors’ Rights

“A free customer is more valuable than a captive one”. Doc Searls

We must re-think permissions and standards, strike new balances for a connected world and monetize usage and engagement.



Attempts at increasing control while the world keeps getting more connected will fail spectacularly!

To stay relevant we need to see -and experience- the world in the same way as your customers.


http://www.flickr.com/photos/hermida/with/409468369/

http://www.flickr.com/photos/hermida/with/409468369/

LICENCING?

Bottom line: the problem is not what consumers are doing - the problem is

that the music industry has not blessed it with a license yet!

What we need is

a collective, compulsory blanket licence

for music & media in the internet.



Neelie Kroes Commissioner for Digital Agenda recently reported:

“It is a common assumption that the existing legal framework should be changed as soon as

possible because it doesn’t serve well any party - nor the artists neither the companies or users”.


Paradigm shift required

the digital music (r)evolution clearly poses a myriad of business and socio-cultural problems that require us to devise a new social contract that legalizes what people actually do, and then build new business models around it.

Gerd Leonhand (media futurist)


http://en.wikipedia.org/wiki/Neelie_Kroes

http://en.wikipedia.org/wiki/Neelie_Kroes

Here are from our experience some of the reasons that resolution through licensing has not reached the desired solution:


In the European Commission there are several Directorates-General with contradictory points of view.

The basic aim of the Commission regarding competition among Collective Management Organizations favors the Societies that represent international repertories such as Anglo-Saxon-American and operates against national small repertories, such as Greek, Portuguese, etc.

The "Commission Recommendation of 2005 on Collective Cross-Border Management of Copyright and Related Rights for legitimate online music services", encouraged the major Music Publishers (EMI, SONY, WARNER, UNIVERSAL, BMG) to withdraw their repertories from CMOs as regards online licensing. This resulted in the authorization process for users to worsen and there in many cases the users don’t know to whom they should address themselves for licensing.


Here are from our experience some of the reasons that resolution through licensing has not reached the desired solution:


Radio and Television Organizations. Private Radio and TV Broadcasters on the one hand, featuring the German RTL, are in favor of negotiations with each creator or rights-owner separately and not through CMOs. Public Radio and TV Broadcasters on the other hand, featuring EBU (European Broadcasters Union), are in favor of the maintenance of the present system of collective management.

BUY – OUT practices: R/TV Organizations, the producers of audiovisual works, the record companies, press creators for a complete buy-out of their rights, leading them to their absolute isolation.

Behavior of companies providing services through the internet. Due to the chaotic situation created based on the facts I described several companies went ahead and launched their operation without the necessary licenses and royalty payments for the use of music.


Today's situation.


There are complex problems concerning the licensing of providers of music services on-line, due to interventions and pressures by the European Commission on the following issues:a) Which CMO(s) will be entitled to license the providerb) For which repertoriesc) For which territory

There is a general belief the European Commission either does not wish or is not able to effectively solve the issue, under the lobbying of serious stakeholders.

In France, the Law HADOPI (of threes strikes) was activated with difficulties in summer of 2010. Its financial cost is immense and therefore, its future uncertain.


But wait!

People pay when the see real value, when the price is right and when the process it’s easy

$40 for 12 weeks will offer:• A minimum of 5 updates from the studio per week.• Updates would be posted in a less-than-24-hour consistency.• Each update would be a minimum of 5 minutes in length.• There is a possibility of live streaming video content in addition to

what has been presented above.• The updates will ultimately be part of a substantial "art film."

I also consider myself an empowered user (formerly known as consumer)

and I want to share with you the following:


Anywhere

Anytime (24/7/365)

Any device

My needs as a empowered media buyer - user.

I want you to provide me access from:

BUT


http://www.google.gr/url?sa=t&source=web&ct=res&cd=1&ved=0CAYQFjAA&url=http%253A%252F%252Fwww.kpmg.com%252FGlobal%252Fen%252FIssuesAndInsights%252FArticlesPublications%252FDocuments%252FEmerging-business-models-digital-tribes.pdf&ei=sOPCS4LAG4yVOJT08ZYE&usg=AFQjCNEslPXFzYEP054l7FmSaUTFyjFokw&sig2=6o8PqTjml_UpaK-GFmDuWQ









































personalized offers,

to personalized services


real meaning,

solid relevance,

timeliness,

transparency

and truthfulness.


Number of products per album release with the CD being the dominant format ≤10

with many different products for all kinds of needs.

2003

2007

2009

Number of products per album release 100 +Justin Timberlake “Future Sex/Love Sounds”

Only 20% of 19 million sales were CD..


http://www.google.gr/url?sa=t&source=web&ct=res&cd=1&ved=0CAkQFjAA&url=http%253A%252F%252Fwww.ifpi.org%252Fcontent%252Flibrary%252FDMR2010.pdf&ei=wOLCS-bTKueTONGn8ZYE&usg=AFQjCNEBrCy1lRNat-ZUS59k3uPtkuOcuw&sig2=30yYKdBld8Qes-RjTOviig





for which I’ll also remunerate you with my attention by

forwarding a link, rating a site, commenting on a blog, twittering, sharing bookmarks, allowing cookies on my computer, sharing my location, liking something on Facebook and many more things that creates meta-content, i.e. content around content.


http://www.mediafuturist.com/2009/06/the-future-of-content-telecoms-new-video-of-my-presentation-at-ecomm-conference-march-2009.html

http://www.mediafuturist.com/2009/06/the-future-of-content-telecoms-new-video-of-my-presentation-at-ecomm-conference-march-2009.html

http://flattr.com/

http://flattr.com/


...so before you blame me as being responsible (user, customer, participant, consumer)


for your businesses decline...




and you have my attention, payment and devotion.

Start with a great story, sift through its data,

slice and dice it, move it around,

make it useful, clear its legal and fair use,

present it in all kind of useful formats and prices,


http://www.flickr.com/photos/7855449@N02/2780458538/sizes/o/in/photostream/



My thoughts as a empowered media buyer - user.

Drastic user empowerment means businesses must collaborate... or perish.

In other words

Used to be

Now

Large companies & brands

Large companies & brands

Networked individuals

Networked individuals


Understandably everyone is wondering: What will work in place of the old model?

Is there a general model that will replace what it dissolves before our eyes?

Any experiment designed to provide new models of interaction and creativity will be an improvement compared with denial of reality, especially at a time when for most

the unthinkable future is already past.

Epilogue“Tomorrow never knows” The Beatles


AUTHORS RIGHTS IN THE DIGITAL AGE.

Thank you for your time

A Fair Deal for Journalists

Blog: www.plessasmusic.com

email: [email protected] - [email protected]




mailto:[email protected]

mailto:[email protected]

mailto:[email protected]?subject=

mailto:[email protected]?subject=

AUTHORS RIGHTS IN THE DIGITAL AGE.

Photo Credits

A Fair Deal for Journalists

newspaper photo

national geographic photo

wired magazine

Graphics on slides 6,9 & 32 used under permission from Media Futurist Gerd Leonhard.






https://magazine.wired.com/ecom/subscribe.jsp?oppId=3400096&mbid=cm_atg_paidsem_google_campaign&tgt=paidkw_&emailList=google_int&s_kwcid=TC%7C19968%7Cwired%2520magazine%7C%7CS%7C%7C6168751835

https://magazine.wired.com/ecom/subscribe.jsp?oppId=3400096&mbid=cm_atg_paidsem_google_campaign&tgt=paidkw_&emailList=google_int&s_kwcid=TC%7C19968%7Cwired%2520magazine%7C%7CS%7C%7C6168751835

http://www.mediafuturist.com/

http://www.mediafuturist.com/

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Antonis plessas slide_show_presentation_ for_author_rights_in_the_digital_age_seminar

Entertainment & Humor