FORESIGHT 2020:
A Futurist Look Ahead To
Modern Indian Retail in 2020
FORESIGHT 2020:
A Futurist Look Ahead To
Modern Indian Retail in 2020
Section 1 │ 2020 –What would it look like?Section 1 │ 2020 –What would it look like?What would it look like?What would it look like?
Will we be able to see more than meets the eye? Will we be able to see more than meets the eye?
Will each of us be chip enabled? Will each of us be chip enabled?
Will the driverless cars rule our roads?rule our roads?
Will the robots rule our world?
Today
Will the robots rule our world?
2020?
Can we predict 2020?Can we predict 2020?
How many could have pre
Rank by
Market Cap
1
2
2011
Apple Inc.
Exxon Mobil
3
4
5
6
7
8
Petro China
BHP Billiton
ICBC
Petrobras
CCB
Microsoft
predicted this 5 years ago?
Apple Inc.
Exxon Mobil
2015
Apple Inc.
Alphabet Inc.
Source: Bloomberg
Petro China
BHP Billiton
Microsoft
Berkshire Hathaway
Exxon Mobil
Amazon.com
General Electric
…or this?
In 2011 online retail was predicted to reach
In 2015 GMV of the top e
In 2011 Flipkart’s GMV was In 2011 Flipkart’s GMV was
In 2015/16 it crossed
In 2014 Jabong was valued at over
In 2016 it was acquired for
In 2011 online retail was predicted to reach $1.5Bn by 2015
In 2015 GMV of the top e-tailer was >$1.5Bn
In 2011 Flipkart’s GMV was $10MnIn 2011 Flipkart’s GMV was $10Mn
In 2015/16 it crossed $4Bn
was valued at over $500Mn
In 2016 it was acquired for $70Mn
…Or even this?
Shopping related queries via Mobile
60%60%
YouTube views via Mobile
60%
Travel related queries via Mobile
50%50%
Job related searchvia Mobile
60%Source: Google Report
Similarly, how many could
Mobile internet users:
Mobile internet subscriber growth:
3G device penetration growth:
Consumption of 3G data:
could have predicted this?
200Mn
69% (YoY)
140% (over 2014
8.2 crore GB /mth
(4.4 in 2014)
Source: Nokia MBiT Report, India; Google Report
…or the new entrant amonongst the richest in India?
It’s getting harder to predict since things are changing a lot faster
Socio-Economic environment is changing
Where, what & how consumers’
1.
2.
Products & Point of Sale
Type of competition is changing
New shopping phenomena
3.
4.
5.
It’s getting harder to predict since things are
environment is changing
consumers’ buy is changing
Products & Point of Sale are multiplying
is changing
shopping phenomena are emerging
Section 2 │ Directional Cues Section 2 │ Directional Cues Directional Cues - Where we’re headedDirectional Cues - Where we’re headed
Forces shaping the future of Retail
Young IndiaGrowing India
65% of population of age
From now to 2020, India will add population the size of UK today
Forces shaping the future of Retail - Population
Urbanizing IndiaYoung India
Rising women workforce participation
65% of population under 35 yrsage
Forces shaping the future of Retail
Time Starved Higher Complexity
Work, Commute, Daily Chores taking up more time now
Brands, Variants, Point of Sale options have exploded
Forces shaping the future of Retail - Population
Higher Complexity Need to Connect
Over 50% of Indian internet users are on FB
Brands, Variants, Point of Sale options have exploded
Forces shaping the future of Retail
Food HealthHuman Health
67 mn diabetic, 30 mn obese population
Growing concern around potential chemicals in Food
Forces shaping the future of Retail - Planet
Food Health Environment Health
Growing concern around potential chemicals in Food
100% increase in clay Ganapati idols in 2016
Forces shaping the future of Retail
FDIFDIFDIFDI
Forces shaping the future of Retail - Government
GSTGSTGSTGST
Forces shaping the future of Retail
Data Artificial Intelligence
2.5 Quintillion bytes of data created everyday. 90% of the
world’s data today, created in the last 2yrs
Intuitive search, personalized experience using deep learning
Forces shaping the future of Retail - Technology
Artificial Intelligence Sixth Sense
Intuitive search, personalized experience using deep learning
Virtual – Physical – Virtual, theworlds merge
Forces shaping the future of Retail
Cyber Threats
230,000 new malware samples/day; estimated cost
$100Bn
Forces shaping the future of Retail - Dark side
Privacy
Over 92% of the apps we tested are vulnerable
In response to these forces, In response to these forces, In response to these forces, Retail is evolvingIn response to these forces, Retail is evolving
Retail 2020: Customer Engagement
ContextualPersonalized
Customer Engagement
SocialContextual
Retail 2020: Product offering
Customer Participation Healthy Options
Product offering
Healthy Options Simplified Choice Set
Retail 2020: Retail Stores
Blurring Boundaries Where Customers Want
Retail Stores
Where Customers Want Brick & Mortar Redefine
Retail 2020: Customer Service
Knowledgeable Associates
Virtual Assistants
Customer Service
Virtual Assistants More ‘Customer’ & Mor‘Service’ Orientation
Retail 2020: Product Flow
Collaboration Automation
Product Flow
Automation Integrated, Seamless Systems
Retail 2020: Organization
ALRTE
NIMBLEE E
Empathetic Efficient
Organization
NIMBL PROACTIVEE
Efficient Energetic
Section 3 │ How do we navigateSection 3 │ How do we navigateHow do we navigateHow do we navigate
Staying [ahead] in the game will depend
Is your organization aligned to the
Do you have in motion a defined set of
Is your team clear on the expectations & Is your team clear on the expectations &
Is your organization proactively thinking &
interventions’ ?
Are you working on unified data & analytics capabilities
in the game will depend on..
Is your organization aligned to the evolving customer?
Do you have in motion a defined set of transformation initiatives
Is your team clear on the expectations & dedicating adequate timIs your team clear on the expectations & dedicating adequate tim
Is your organization proactively thinking & embracing ‘Technolo
data & analytics capabilities?
Thank you!
Anurag [email protected]
+91 98110 15180
Thank you!
Birinder [email protected]
+91 97178 17666