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Using Videos to Build Communities in Your LibraryPresented by
Melissa Kiser, Information Technology LibrarianAllen County Public Library
TechFest 2009Anythink: A Revolution of Rangeview LibrariesOctober 12, 2009
Let me introduce myself
@mekiser
The library is part of a larger community.
Let’s recognize and act as if libraries are vital.
We have two jobs
Know our communitiesMake the tech work for us
Fort Wayne and Allen County, Indiana
Fort Wayne and Allen County, Indiana
• 340,000 residents in the county
Fort Wayne and Allen County, Indiana
• 340,000 residents in the county
• Unassuming midwestern town
Fort Wayne and Allen County, Indiana
• 340,000 residents in the county
• Unassuming midwestern town
• Average home sells for $115,000
Fort Wayne and Allen County, Indiana
• 340,000 residents in the county
• Unassuming midwestern town
• Average home sells for $115,000
• Cost of living 9% below national average
Fort Wayne and Allen County, Indiana
• 340,000 residents in the county
• Unassuming midwestern town
• Average home sells for $115,000
• Cost of living 9% below national average
• 87 parks, 10 colleges
Fort Wayne and Allen County, Indiana
• 340,000 residents in the county
• Unassuming midwestern town
• Average home sells for $115,000
• Cost of living 9% below national average
• 87 parks, 10 colleges• All-America City
Fort Wayne and Allen County, Indiana
Fort Wayne and Allen County, Indiana
Fort Wayne and Allen County, Indiana
Fort Wayne and Allen County, Indiana
Fort Wayne and Allen County, Indiana
Fort Wayne and Allen County, Indiana
Fort Wayne and Allen County, Indiana
Fort Wayne and Allen County, Indiana
“fat” and “dumb” – and fixing it
Fort Wayne and Allen County, Indiana
Fort Wayne and Allen County, Indiana
How do you know your community?
news
How do you know your community?
news newspaper
How do you know your community?
news newspaper blogs
How do you know your community?
news newspaper blogs people
How do you know your community?
news newspaper blogs people Twitter
How do you know your community?
news newspaper blogs people Twitter radio
How do you know your community?
news newspaper blogs people Twitter radio TV
Getting to know your community
Getting to know your community
Getting to know your community
Getting to know your community
Getting to know your community
Getting to know your community
Getting to know your community
Do the fun stuff you always do!
Getting to know your community
Let’s make library videos
The Bike Summit video
http://www.youtube.com/watch?v=K_YEAGEIVVw
The farmer’s market video
http://www.youtube.com/watch?v=aVXNiw-u-dE
The Tin Caps video
http://www.youtube.com/watch?v=jreNEl_3FqU
Diaper Daze video
The e-mail video
The Pay-for-Print video
Jobs, Dreams, and You
http://tscrobinson.com/
Why video?
• Good PR• It’s an item of interest on the homepage• Keeps ‘em coming back• Friendly, personal, makes patron feel
like someone is talking to them• Incorporates community stuff into
library video• Ties the community back to the library
How I do it
• Pick a format and stick to it• introduce myself• state date of video/events• list big events going on• be at an event that you mentioned the
week before• group events together if possible (all
at one agency, all one type of event, all one age group)
How I do it
• talk about a service we offer, physically or virtually; examples:
– Dunkin Donuts– Book Clubs page (Book Talk feature)– PINs--gave lots of reminders before deadline– SRP--mentioned in previous four videos
Video-making tips
• talk as if the patron is standing in front of me• incorporate something I enjoy• planning in the future to do videos incorporating my
running, my new kitten, camping• nothing too fancy-schmancy• needs to look very casual and off the cuff,
"man on the street" feel• have A LOT of energy • keep them relatively short to accommodate attention
spans
Read Sean’s book!
Creating Library Videos and Webcasts
Neal-Schuman Publishers, January 2010
Video game tournament
Fort Wayne Area Artists Database
Tips for Tough Times
Gallery podcast
Rock the Plaza
Rock the Plaza
Unemployment claims
Blog everything
• Holiday closings around town
• Community events
• Downtown parking
Catalog enhancements
LibraryThing for Libraries
LibraryThing Reviews
Spell checker and “If we don’t have it”
Easy Login
E-Commerce
Patron comments blog
Book wall
Sirsi SOPAC
Google Analytics
Thanksand have fun!