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Aob Branding Folio

Date post: 29-Nov-2014
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Description:
Snapshot of some of AOB Brand Development work.
19
DESIGN FOLIO brand development
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Page 1: Aob Branding Folio

DESIGN FOLIObrand development

Page 2: Aob Branding Folio

Spirit of Empowerment - Global Women’s Conference

Representing the aspirations of modern Arab women,the event logo features a woman with the world in her hands. Purple hues were chosen because of the feminine yet bold feelings they invoke.

the art of business

Page 3: Aob Branding Folio

Spirit of Empowerment - Global Women’s Conference

From a simple event identity, the brand later developed intoa dramatic campaign of monochromatic images ofproud young women. The banner line “celebrate.women.”was used to encourage a united attraction to the cause.

the art of business

Page 4: Aob Branding Folio

the art of business

Page 5: Aob Branding Folio

Class One Doha - World Powerboat Championship 2007

The Qatar Grand Prix

A striking brand was designed to represent the thrill of powerboat racing. The bold palette of red, black and white created a stunning look and feel on the Doha corniche and on print campaigns.

the art of business

Page 6: Aob Branding Folio

the art of business

Class One Doha - World Powerboat Championship 2007

The Qatar Grand Prix

The tagline “ 100% Adrenaline” best summarized the feel of the sport, indicating excitement, danger, challenge and incredible speed.

Page 7: Aob Branding Folio

the art of business

Page 8: Aob Branding Folio

QSTP TECHtalks : The 2007 Conference

Strategies for Tomorrow’s Technology Business

Print and publicity collateral designed based onbranding guidelines of Qatar Science & Technology Park.

the art of business

Page 9: Aob Branding Folio

QSTP TECHtalks : The 2007 Conference

Strategies for Tomorrow’s Technology Business

Print and publicity collateral designed based onbranding guidelines of Qatar Science & Technology Park.

the art of business

Page 10: Aob Branding Folio

QSTP TECHtalks : The 2008 Conference

Partnership Strategies for Corporate R&D

Print and publicity collateral designed based onbranding guidelines of Qatar Science & Technology Park.

the art of business

Page 11: Aob Branding Folio

QSTP TECHtalks : The 2007 Conference

Partnership Strategies for Corporate R&D

Print and publicity collateral designed based onbranding guidelines of Qatar Science & Technology Park.

the art of business

Page 12: Aob Branding Folio

QATAR HAPPENING MAGAZINE

After 7 successful years in the Qatari market, the popularQatar Happening Events Guide was reintroducedas a full sized events publication in 2009. A year longrebranding exercise fused successful elements from theoriginal pocket-sized guide with energetic, fun and vibrantdesigns on its current 20cm x 26.5cm format.

the art of business

Page 13: Aob Branding Folio

QH ONLINE

Thirst-quenching, fresh, bubbly and tangy describes the look of the online component of Qatar Happening magazine. Much like a cooling glass of lemonade on a hot summer day, QH ONLINE satisfies its readers thirst for exciting happenings in town.

the art of business

Page 14: Aob Branding Folio

QH ONLINE

Derived from the original Qatar Happening logo, thelime green QH ONLINE symbol stands out against a solid black background creating a glow-in-the-dark illusion, signifying the website’s objective of guiding and helping its readers.

the art of business

Page 15: Aob Branding Folio

the art of business

Page 16: Aob Branding Folio

AL MOURJAN RESTAURANT

Formerly the Balhambar Restaurant, Al Mourjan Restauranton the Doha Corniche revives an old favourite with its more contemporary look and ambience. Branding isdesigned simple and elegant, and the feel is emphasisedthrough photography and imagery.

the art of business

en par with the wor ld's best restaurantswinner of qatar's best restaurant award

qatar today restau rant awards 2009

winner of qatar’s best restaurant award

doha corniche souq waqif

Page 17: Aob Branding Folio

MYKONOS

Opened in 2009 at the InterContinental Doha, Mykonos is a Mediterranean restaurant located by the five-star hotel’s Bay Club area. Derived from the blue skies and waters of the Mediterranean, the logo appears as a square box in blue gradient with the Mykonos logotype running across it, in a drifting, floaty motion. This evokes a softness that reflects the mood and atmosphere of the restaurant. The logotype, rendered in freehand swirls and curved lines, represents a fun, free-spirited and spontaneous quality that is reminiscent of a holiday escape to the Mediterranean.

the art of business

Page 18: Aob Branding Folio

LAVA

InterContinental Doha launched on of Doha’s newest night spots in 2009. Lava was envisioned to provide a suave, sensual and sublime experience for beverage connoisseurs. Inspired by the interior design of the lounge club, the logo consists of a curved V symbol rotated in various positions to form the word LAVA.

the art of business

Page 19: Aob Branding Folio

WHERE CREATIVE MINDS MEET

tel. +974 491 0565

fax. +974 491 0570

p.o. box 7848, doha, [email protected]


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