Features You Aren’t Using That You Should Be

Augustin VazquezLevi

@oggy

The April 17 Google Analytics Apocalypse…

My Ransom Note To Google:

Adapt or Die:

Meanwhile the Link Was There All Along:

Version 5: No Hostname Reports

VS

Version 5: No $ Index Metric on Pages

VS

Version 5: Referral report drilldown

Version 4: Referral report drilldown

Part 1: Some of the Tools We’ve Had All Along

• Annotations

• Campaign Tracking (_utm)

• Table Filtering

• Site Search

• Events

• Custom Variables (3 Types)

• Advanced Segments

Annotations:

• Communicate between departments

• Measure Linkbuilding effects

• Identify server outages

• TV, radio or offline advertising dates

• Integration/Dev changes

• And…

Google Algorithm Updates: Annotate them!!!!

• April 52-Pack May 4, 2012

• Panda 3.6 April 27, 2012

• Penguin April 24, 2012

• Panda 3.5 April 19, 2012

• March 50-Pack April 3, 2012

• Panda 3.4 March 23, 2012

• Panda 3.3 February 27, 2012

• Venice February 27, 2012

Campaign Tracking (URL Builder):

No Campaign Tracking on Newsletters

Campaign Tracking (URL Builder):

Turn This:

http://www.khanacademy.org/science/biology/v/intelligent-design-and-evolution

Into This:

http://www.khanacademy.org/science/biology/v/intelligent-design-and-evolution?utm_source=Parish_Contact_List&utm_medium=Email&utm_campaign=Evolution

Table Filtering (Segment on-the-fly)

• Branded vs. non-branded keyword reports

• Filter URLs with common parameters

• Anchor-text related reports

Site Search

• Are users finding what they are looking for?

• Are any new searches being made this month vs. last?

• How many searches lead to a purchase?

• How many searches lead to an exit?

• For Publisher sites: Do visits with searches increase Pageviews/visit

Events

• Product ratings (what products get more interaction?)

• Video/music players

• Outbound clicks & Document Downloads

• Live chat usage (What pages live chat was initiated)

• Newsletter widget signup

• Internal ads or page sections (blocks)

• Gaming

Events

• Product ratings (what products get more interaction?)

• Video/music players

• Outbound clicks & Document Downloads

• Live chat usage (What pages live chat was initiated)

• Newsletter widget signup

• Internal ads or page sections (blocks)

• Gaming

Events

• Product ratings (what products get more interaction?)

• Video/music players

• Outbound clicks & Document Downloads

• Live chat usage (What pages live chat was initiated)

• Newsletter widget signup

• Internal ads or page sections (blocks)

• Gaming

Events

• Product ratings (what products get more interaction?)

• Video/music players

• Outbound clicks & Document Downloads

• Live chat usage (What pages live chat was initiated)

• Newsletter widget signup

• Internal ads or page sections (blocks)

• Gaming

Events

• Product ratings (what products get more interaction?)

• Video/music players

• Outbound clicks & Document Downloads

• Live chat usage (What pages live chat was initiated)

• Newsletter widget signup

• Internal ads or page sections (blocks)

• Gaming

Custom Variables (3 Types)

Where do they fit in?

Custom Variables (3 Types)

Visitor Level: Cross session Visits

Custom Variables (3 Types)

Session Level Cookies

Custom Variables (3 Types)

Page Level Cookies

Advanced Segments Change Everything

Advanced Segments Change Everything

I Knew All That! What’s New?

My Favorite V.5 Features

• Visitor, Events and Social Flow

• Channels & Multi Channel Funnels

• Social Reporting & Engagement Metrics

Visitor Flow

Visitor Flow : Highlight Particular Source

Visitor Flow: Highlight Through Path

Channels & Multi Channel Funnels

Time Lag Report

Path Length

Channels & Multi Channel Funnels

Channels & Multi Channel Funnels (Analyzing Sales Cycle)

Channels & Multi Channel Funnels

Basic Channels (Out-of-the-box)

Channels & Multi Channel Funnels

“Sales Cycle” Funnel by Default Channels

Channels & Multi Channel Funnels

Create Your Own Channels

Channels & Multi Channel Funnels

Can only create channels with referral information (PII not allowed)

Channels & Multi Channel Funnels

Can only create channels with referral information not Device(PII not allowed)

Social Reporting

Social Reporting

Assisted/Last interaction Conversions:

> 1 = Likely to convert as last interaction< 1 = Source serves more as an assist role1 = Serves as an assist role equally as a last interaction

Social Reporting

Social Reporting Activity Streams

Social Reporting Activity Stream Keyword Clouds?

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