“Impact” and Exploitation of Project Results€¦ · 5 The project is based on needs of users....

Date: Page: © GÖRGEN & KÖLLER GMBH1

“Impact” and Exploitation of Project Results

Antragstellung in Horizont 2020 – Tipps und Stolpers teine

Informationsveranstaltung zur 6. Herausforderung: I ntegrative, Innovative und Reflektierende Gesellschaften

Dr. Christoph KöllerBonn, 3. April 2014

03.04.2014


SSH in H2020

Impact as a relevant criterion

Evaluation criteria depending on type of

action

Social Sciences and Humanities in Horizon 2020.

SSH topicsIntegrated in EVERY topic

03.04.2014

Date: Page: © GÖRGEN & KÖLLER GMBH

Requirements

3

„Excellence“(mainly)

Impact oriented consortium and

distribution of tasks

New Focus on “Impact”

But how to allow and enable „impact“?

Impact relevant research topic

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Evaluation Criteria:• Excellence• Impact• Quality and efficiency

of implementation


1. The expected impacts listed in the work programme under the relevant topic

2. Enhancing innovation capacity and integration of new knowledge

3. Strengthening the competitiveness and growth of companies by developing innovations meeting the needs of European and global markets ; and, where relevant, by delivering such innovations to the markets

4. Any other environmental and socially important impacts (not already covered above)

5. Effectiveness of the proposed measures to exploit and disseminate the project results (including management of IPR), to communicate the project, and to manage research data where relevant.

Definition of Impact in Horizon 2020

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Quelle:Horizon 2020 - Work Programme 2014–2015: 18. General Annexes (European Commission Decision C (2013)8631 of 10 December 2013)

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„Impact“ in H2020

Impact - What Needs to Be Taken into Account?

User Needs

Effective Measures

Innovation Capacity

Integration of Knowledge

Societal/Environ-mental Impacts

Project

Organisational Structure

Innovation Management

Decision Making

Consortium

Member Composition

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• Provide a draft ‘plan for disseminating and exploiting the pr oject’s results’ (unless the work programme topic explicitly states that such a plan is not required). The plan, which should be proportionate to the scale of the project, should contain measures to be implemented both during and after the project;

Dissemination and exploitation measures should address the full range of potential users and uses including research, commercial, investment, social, environmental, policy making, setting standards, skills and educational training.The approach to innovation should be as comprehensive as possible, and must be tailored to the specific technical, market and organisational issues to be addressed.

• Explain how the proposed measures will help to achieve the expected impact of the project. Include a business plan where relevant;

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Dissemination and exploitation of results required

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What needs to be taken into account?

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Directors of Research Institutes/Heads of Departmen ts

What Makes The Difference?

Project „Enabling Innovation“ as a Basis.

Differences of public research organisations and their

labs in terms of leadership, processes, organization,

methods & culture??

between

and

Analyses and Interviews

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Value Added

Management

Culture

Strategy

Structure

Enabling Impact

Relevant Criteria to Enable Impact.

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Emphasis on Achieving Impact

Target Group Knowledge

Strategy Impact Measures

• Who are they?• What are their interests?• How can we evaluate information

about our target groups?

• What are the ways to reach targetgroups?

• Are the transfer instrumentsknown?

• Is impact integrated into theproject strategy?

• Who are the promoters?• What is done to advance impact?

Impact Creation Requires Strategy.

1003.04.2014


Emphasis on Achieving Impact

Target Group Knowledge

StrategyImpact

Measures

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Impact Creation Requires Strategy.

User Needs

Effective Measures

Innovation Capacity

Integration of Knowledge

Societal/Environ-mental Impacts

Project

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Value Added

Management

Culture

Strategy

Enabling Impact

Relevant Criteria to Enable Impact.

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Structure

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Structure Openess

• Is the consortium buildaccording to impact relevant aspects?

• Are factors known that caninfluence success of the project?

• How can the success bemeasured?

• Which part of the budget has been devoted to achieving impact

• Is the consortium open forexternal impulses and recommendations?

Impact Orientation Matters!

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Ressources

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Ressources


Structure Openess

Impact Orientation Matters!

14


Innovation Management

Decision Making

Consortium

Member Composition

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Enabling Impact Checklist

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„IMPACT SPIDER”: A Checklist for Self-Assessing Impact Capabilities March 2014

Dimension Score Statement Relation H2020 Relevant Task s for Project Planning

1. Strategy 1.1 Target Groups 4 Target groups and potential users of the project results are fully known and their needs are understood.

Outputs of the project should be known, at least roughly. Improves innovation/implementation capacity.

Describe the potential target groups and users for the project results. What are their needs?

1.2 Impact Measures

3 It is known, which impacts can be expected from the project. Measures how to reach the expected impacts are known and available as well.

Delivering (social) innovations to users and markets (if applicable). Effectiveness of proposed measures. Improving innovation/implementation capacity.

Specify the expected impacts of the project. How can the impacts be measured?

1.3 Emphasis on Achieving Impact

2 An experienced institution resp. person belonging to the consortium has been selected to be in charge for achieving impact (“impact manager”).

Appropriateness of the allocation of tasks. Appropriateness of the management structures concerning innovation/implementation management.

Describe how you plan to emphasise the creation of impact. Who has been appointed to this task? Why?

2. Value added 2.1 Proposal Planning

5 The project is based on needs of users.

Enhancing innovation/implementation capacity.

Explain how the focus on impact has influenced project planning. Have user needs been taken into account?

2.2 Ambition 2 The project result will serve users’ needs in a significant better way than current solutions.

Indicates the impact potential of the project.

Explain why and how the expected project results will address user needs better than current solutions.


Impact Spider: assessing impact capabilities.

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But how to write a plan for disseminating and exploiting the project’s results?

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Exploitation:• Plans for intellectual property rights (including ownership of rights)• the strategic plans for the future exploitation

– the purpose of the foreground; – how it might be exploited, when and by whom; – IPR exploitable measures taken or intended; – further research required, if any; – potential/expected impact (quantifiable).

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Planning the Dissemination and exploitation of Resul ts

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Dissemination:• Describe how you can reach the

target public• Formulate a communication strategy • Specify a measurable set of

dissemination actions


1. Description of the project result• Which problem is solved? For which user/target group?• What makes the result unique?• Is the result protected (IPR, brand, etc.)? What is the patent situation?• How does the result improve the state of the art?• Who are the pilot users (if any)?

2. Market and competition• What about the market size/number of users?• What are competing solutions, who are the competitors?

3. Communication/dissemination• How will users be reached?• Which dissemination measures are to be applied?

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Core components of a “business plan”

03.04.2014


4. „Business Model“• How will the result create benefits?• Which partners are required (if any)?

5. Management and Organisation• Who will do what?• How are dissemination tasks distributed between consortium members?

6. Implementation• Which goals are to be achieved? How does the timetable look like?• Any specific risks and chances?

7. Financing (if applicable)• Estimation of cost/revenue streams.• How will the implementation be financed?

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Core components of a “business plan”

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Helps to:– build on previous research results (improved quality of results);– foster collaboration and avoid duplication of effort (greater efficiency); – accelerate innovation (faster to market = faster growth); – involve citizens and society (improved transparency of the scientific

process). – build on previous research results (improved quality of results);

• Mandatory in the field of inclusive, innovative and reflective Societies

• Forms of open access publications:

– ‘Gold’ open access: Publishing in an open access journal– ‘Green’ open access: archiving of the publication in an online

repository before, after or alongside its publication in a traditional journal

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Dissemination and Open Access

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Source: http://www.kowi.de/Portaldata/2/Resources/horizon2020/h2020-wp1415-guide-openaccess-en.pdf


Open Access of scientific publications and research data

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Source: http://www.kowi.de/Portaldata/2/Resources/horizon2020/h2020-wp1415-guide-openaccess-en.pdf


Dissemination and Exploitation via Policy Brief

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Source: http://ec.europa.eu/research/social-sciences/pdf/guide-communicating-research_en.pdf


Thank you very much for your attention!

Dr. Christoph KöllerGörgen & Köller GmbHVogelsanger Weg 6D – 50354 HürthPhone: (+49) 2233 99 59 0Fax: (+49) 2233 99 59 11E-mail: [email protected]

03.04.2014

Enabling Impact – Improving impact capabilities.

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“Impact” and Exploitation of Project Results€¦ · 5 The project is based on needs of users....

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