You’reabouttodiscover…

“Leveraging Videos In Your Practice”

withFrankieFihnPILMMAMarke;ngDirector

Question

$54 Per Case

Video Stats •  YouTubeHas1BillionAc2veUsersEachMonth.March21(Reuters)

•  Thesecondbiggestsearchengine(biggerthanBing,Yahoo,AOL,orASK)

•  3billionsearchespermonth

•  100hoursuploadedeveryminute

•  6billionhoursofvideowatchedeverymonth

1. Strategy

Bad

Bad Title And Thumbnail

Bad Title And Thumbnail

Bad Hook

WTF

Bad Testimonial

No traffic

Spam

Tone Mistakes •  TVvoice

•  Failingtoprac2cetheircontent,s2ff,uncomfortable

Who Remembers?

Good

Good

Good

Free Vs Paid Traffic

Successful Video Formula 1.   Content:Ques2ons,topicsthatinterestthem,

Tes2monials2.   Hook:Titles,Thumbnails,First10seconds3.   Tone:Conversa2onal4.   Produc5onvalues:Ligh2ng,visuals,sound,music,

emo2onal5.   Traffic:Driveeyeballstoit6.   Frequency:Repe22on7.   Quality:Quan2ty8.   Length:3-5minutesand“depth”videos

Thanks

Thanks

Questions?

frankie@pilmma.org ken@pilmma.org