“This presentation is for informational purposes only and ...€¦ · Data Warehousing ETL OLAP...

“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.”

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be

incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in

making purchasing decision. The development, release, and timing of any features or functionality described for Oracle’s products

remains at the sole discretion of Oracle.

Copyright © 2005 Oracle Corporation


Oracle Predictive Analytics

http://conference.oracle.com Meeting Place:US Toll Free: 1-888-967-2253 US Only: 1-650-607-2253 Asia/Pacific: +61 2 8817 6100 Europe/M. East/Africa: +44 118 924 9000Meeting ID #: 407709Meeting Password: 407709

Charlie Berger ([email protected])Sr. Director of Product Management, Life Sciences and Data Mining

http://conference.oracle.com/


Oracle Predictive Analytics

• Agenda• What is “Predictive Analytics”• Demos

• Command line • Spreadsheet Add-In• Oracle Data Miner

• Predictive Analytics Use Cases• Q & A


Oracle Business IntelligenceKnow More, Do More, Spend Less!

Data Warehousing

ETL

OLAP

Data Mining

Oracle 10Oracle 10gg DBDB

Statistics

Query & ReportingOracle BI SolutionBI BeansOracle Reports

Access & Assemble DataOracle Warehouse Builder

REGION

TIME

PRODUCT

Drill for DetailOLAP OptionSpreadsheet Add-In

Mine for New InsightsOracle Data Mining OptionPredictive AnalyticsStatisticsText Mining


“The future of data mining lies in predictive analytics.”

The Future of Data Mining – Predictive AnalyticsArticle published in DM Review Magazine

August 2004 Issue By Lou Agosta

http://www.dmreview.com/article_sub.cfm?articleId=1007209

http://www.dmreview.com/article_sub.cfm?articleId=1007209


What is “Predictive Analytics”?• “One click data mining”• How does it work?

• Automatically prepare the input data• Automatically selects “appropriate” algorithm• Automates all advanced algorithm settings• Automates Model Build and Apply steps

• Power data analysts can still use • Oracle Data Miner (wizard driven gui) • PL/SQL API• Java API • Predictive Analytics!

• Concept of performing predictive analytics is better than doing nothing


D E M O N S T R A T I O N

Oracle Predictive Analytics PL/SQL

Package


Predictive Analytics: ExplainPL/SQL Package

BEGIN

DBMS_PREDICTIVE_ANALYTICS.EXPLAIN(

data_table_name => 'CD_BUYERS',

explain_column_name => 'CD_BUYER',

result_table_name => 'explain_result39');

END;

/

Select * from explain_result39;






Predictive Analytics: PredictPL/SQL PackageSET serveroutput ON

DECLAREv_accuracy NUMBER(10,9);

BEGINDBMS_PREDICTIVE_ANALYTICS.PREDICT (ACCURACY => v_accuracy,DATA_TABLE_NAME => 'CD_BUYERS',CASE_ID_COLUMN_NAME => 'CUST_ID',TARGET_COLUMN_NAME => 'CD_BUYER',RESULT_TABLE_NAME => 'predict_result8’);

DBMS_OUTPUT.PUT_LINE('Accuracy = ' || v_accuracy);END;/

SELECT * FROM predict_result8 WHERE rownum <= 10;




Predictive Analytics: PredictPL/SQL Package



Oracle Spreadsheet Add-In for Predictive

Analytics


Oracle Spreadsheet Add-In for Predictive Analytics• Enables

Excel users to “mine”Oracle or Excel data using “one click” Predict and Explain predictive analytics features


Oracle Spreadsheet Add-In for Predictive Analytics• Users select

a table or view, or point to data in Excel, and select a target attribute


Oracle Spreadsheet Add-In for Predictive Analytics• Explain PA

finds attributes that have the greatest influence


Oracle Spreadsheet Add-In for Predictive Analytics• Example

applications: identify influential attributes:• Patients who develop a disease

• High value customers

• People who don’t comply with regulations


Oracle Spreadsheet Add-In for Predictive Analytics• Enables users

to make “better”predictions because the prediction is based on observed data and hidden patterns found by Oracle Data Mining



applications: Predict•Patients likely to develop a disease

•Size of a tumor•People likely to commit fraud

•Customers with highest lifetime value



applications: Predict•Patients likely to develop a disease

•Size of a tumor•People likely to commit fraud

•Customers with highest lifetime value



Oracle Data Miner Predictive Analytics


Oracle Data Miner 10g Release 2Simpler, More Powerful

• New GUI for building, evaluating, and applying ODM models

• Wizards approach• Mining Activity Guides• Receiver Operating

Characteristics (ROC) Curve• Predict & Explain PA

• Generate SQL & Java code to “operationalize”applications

• Integrate data mining “insights” into other BI tools and applications


Predictive Analytics Use Cases


Predictive Analytics Use Cases

• “Better” reports with more information• Regularly scheduled reports

• Launch PA based on “triggers”• Test a hunch, explore…


“Better” Reports with More Information


Launch PA Based on “Triggers”

Launch an investigative

analysis within the Database

Investigate


Launch PA Based on “Triggers”Create “better”

reports that contain more information


Test Hunches, Explore…

Use PREDICT to target other high value customers (1’s)

Purchases > 4,000 = 1

Purchases < 4,000 = 0


Predictive Analytics

• More information• OTN Google (oracle data mining)• http://www.oracle.com/technology/products/bi/odm/index.html

• Give it a try !!

http://www.oracle.com/technology/products/bi/odm/index.html

Q U E S T I O N SQ U E S T I O N SA N S W E R SA N S W E R S

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