“We are here to help western companies expand their

business in the ASEAN Economic Community (AEC),

geographically known as Southeast Asia”COMPANY PROFILE

Sanet

Group

Our

Competences

Our

Services

Clients

and

Partners

Contact

H I S T O R Y“Established and managed by experienced entrepreneurs, for now more than a decade we arrogate

ourselves being a reliable consultancy firm standing by our clients all over ASEAN. We advise during their

strategic decision taking process as well as on implementation of their planning.”

2003-2004

2005 2011 20142016-

PRESENT

Founding of Sanet

GmbH in Germany and

Sanet (Far East) Ltd. in

Hong Kong

Founding of Sanet

(Thailand) Co. Ltd.

in Bangkok.

First FDI projects in

Udon/Thailand,

Shenzhen and

Shanghai.

Opening Office and

Trading House in Rom

Klao, Bangkok

2010

Opening of an all new

Sanet Business Center

in Bangkok, Thailand,

minutes from

Suvarnabhumi Airport.

Founding of Sanet

Trade & Services. Co.,

Ltd. in Bangkok.

Adding industrial sales

services with focus on

sophisticated

technical industries to

Sanet portfolio.

Licensing of Sanet

Vietnam Co., Ltd.

Strategic focus on

AEC and abandoning

of China branch.

→ Exploring regional

and functional

expansion for

consulting

→ Adding technical

services on system

integration and

maintenance

→ Strengthening

Management

capacity

Sanet

Group 2012

Establishing Sanet

Liaison Office in

Jakarta, Indonesia

2015

Establishing Sanet

Liaison Office

Myanmar and Laos in

Rangoon

Opening of Sanet

Trade Center hosting 8

Principals and

Business Units

Sanet

Group

Our

Competences

Our

Services

Clients

and

Partners

Contact

LOCATION

FACILITIES

TEAMWORK

IS STRENGTHJust a few minutes from the Suvarnabhumi Airport

Arrival Terminal, and only a stone’s throw away from

BTS-Sky train and Highways to all industrial centers

of Thailand, Sanet is perfectly located for your

business needs.

Modern team offices, a stylish conference room with

presentation and conference call facilities, fast fiber

glass internet, kitchen and driver service are just a

few of the facilities that make us efficient in serving

our clients.

More than 35 skilled multinational experts

collaborate as a team to support our clients all over

the AEC. In Bangkok, most of our Thai consultants

and analysts are least bilingually educated and

many of them also studied or worked overseas.

“In 2010, Sanet Shareholders invested in their own Business Location offering modern office

facilities for the Sanet team and our clients.”

T H A I L A N D B U S I N E S S C E N T E R

Sanet

Group

Sanet

Group

Our

Competences

Our

Services

Clients

and

Partners

Contact

The IT-Specialist

and German Dipl.-

Kfm. is

co-founder of Sanet

and Director in

Germany and

Thailand. As

Managing Director

of a certified

German IT-provider

he supports our

German

Headquarter and

offers advisory

services on

challenging IT

requirements.

Well networked and

experienced in

business

development of

consumer goods,

Ms. Chulalux is

major shareholder

and CEO of Sanet

Thailand.

She is our „Cultural

Ambassador“ to

Thai Stake Holders.

The Lawyer and

Sanet founder looks

back on more than

25 years of

ownership and

management in

companies in

Germany, China and

ASEAN.

He is our expert for

business strategies

and legal solutions.

“We did it all ourselves. Sanet managers provide decades of entrepreneurial experiences

throughout Asia.”

Dr. GUNTER DENKCHULALUX

CHINWONGAXEL M. DENK

The Swiss-German

citizen and former

student of the

University of St.

Gallen is the Head

of Project

Management at

Sanet. He manages

and coordinates a

team of highly

skilled local

consulants.

MAIK MADÖRINJOHANNES

KRAUS

Having gained

extensive Asia

experience by

working for

companies in China,

Indonesia and

Thailand prior to

joining Sanet,

Johannes is

responsible for the

business

development of the

Sanet group.

PATRA BUPAWON

Mr. Jeng is a highly

skilled lawyer

trained in both

Thailand and the

UK. Having

extensive

knowledge about

Thai investment and

company law, as

well as excellent

relationships with

local authorities, Mr.

Jeng is a permanent

legal advisor for

international

companies in

Thailand.

,

M A N A G E M E N T C O M P E T E N C E

Our

Competences

Sanet

Group

Our

Competences

Our

Services

Clients

and

Partners

Contact

“A Decade of Experience”

Consumer Goods

Automotive

Machine Building

Metal Processing

Tools & Dies

Railway Technology

Injection Molding & Tool

Making

Chemicals &

Pharmaceutics

Electro & Electronics

Biogas & Renewable

Energy

Our

Competences

I N D U S T R I A L E X P E R T I S E

C O M P E T E N C E

Sanet

Group

Our

Competences

Our

Services

Clients

and

Partners

Contact

Reliable Consultancy for European

SMEs in Southeast Asia

German-Thai recruitment service

for international companies in

Thailand

O U R S E R V I C E S

Market Presence and Distribution

in Southeast Asia

Comprehensive Legal Services for

doing business in Thailand

Our

Services

Sanet

Group

Our

Competences

Our

Services

Clients

and

Partners

Contact

Our

Services

A S E A N A D V I S O R Y

BUSINESS

DEVELOPMENTRESTRUCTURING LOCALIZATION

Expansion to new markets

are very special corporate

situations. Getting the clients’

trust through strategic

thinking, entrepreneurial and

management experience is

the key to success.

The ultimate challenge for

business consultants:

Exploring the reasons for

losses and manage the turn-

around. It requires managers

with various experience in

marketing, sales, production

and fraud detection.“ Only

Pilots having experienced

crash situations don’t panic.”

Localization of supply needs

knowledge about technical

audits, supply chain

management, pricing,

efficiency in production and

quality insurance.

Localization influences cost

of trade, economy of scale

and local content.

The Sanet Hedging Strategy

is an established process for

FDI’s:

It starts with defining targets

and motivations, internal

qualification, projects

budgets, mile stones for next

steps or exits, back-up

strategies, time frame, site-

evaluation, evaluation of

supply and sales markets,

bidding processes and staff-

training

FDIPARTNER

SEARCH

A contractual partnership

depend on the choice of the

right organization.

We screen the market about

the market size, your

competitors, its mechanisms

and identify potential

partners, their motivation and

qualification.

Of course Sanet will be on

your advisor until a final

decision

Reliable

Consultancy for

European SMEs in

Southeast Asia

Sanet

Group

Our

Competences

Our

Services

Clients

and

Partners

Contact

Our

Services

L E G A L S E R V I C E S

Customs, Free

Trade & Local

Content

Representative

Offices

Labour Law and

Work PermitsInvestment

Promotions

Company

Establishments

Comprehensive

Legal Services for

doing business in

Thailand

Our German-Thai law firm Sanet Legal Ltd. offers comprehensive legal services and eases for doing business in Thailand. Through our knowledge and excellent relationships to local authorities we do our utmost to make entrepreneurial decisions

become legally implementable.

Sanet

Group

Our

Competences

Our

Services

Clients

and

Partners

Contact

Our

Services

T R A D E & S E R V I C E S

BUSINESS UNIT

A Business Unit (BU) at Sanet Trade &

Services is a cost saving way to enter

the market with “your own” sales team.

Sanet establishes a sales team and

frees you from all burden of

administration, company

establishment, tax reports and internal

consolidation.

KEY

ACCOUNTING

You wish to control, motivate and

support your dealers in ASEAN on-

site? You want to implement business

panning and reporting?

Our engineers and marketers are your

designated “Areal Sales Managers”,

supporting and leading your dealers

and Key Accounts

TECHNICAL

SERVICES

There is no sales without technical

implementation and after sales service.

Therefore, the Sanet Networks includes

a team of engineers experienced in

system integration and maintenance

Market Presence

and Distribution in

Southeast Asia

Sanet

Group

Our

Competences

Our

Services

Clients

and

Partners

Contact

Our

Services

C R E A T I N G C A R E E R S

Long-

standing

recruitment

experience

Close

collaboration

on job

requirements

Thai and

German

interviewers

Proposal and

advice for

remuneration

Detailed

evaluation

process

Support of

labor

contracts

German-Thai

recruitment service

for international

companies in

Thailand

Sanet

Group

Our

Competences

Our

Services

Clients

and

Partners

Contact

“Some of our clients are hidden, and some are quite public champions in their business fields. When it comes to very

special demands, Sanet proved to be their trusted industrial support team.”

Automotive Engineering

Chemical Textile Auxiliaries

Personal Care

Adhesive

Multinational

Precision Tools

Household Electronics

Automotive Engineering

Plastic Injection & Assembly

PCB Manufacturer

Automotive Tier 1 Supplier

Industrial Machinery

Clients

and

Partners

I N D U S T R I A L C H A M P I O N S

Sanet

Group

Our

Competences

Our

Services

Clients

and

Partners

Contact

“Thai Automotive Industry produces more cars per year than Italy and France together. It is no doubt that Sanet focuses

on the automotive supply industry. The tasks assigned to us vary from market studies to technical feasibility of car

production.”

Sanet conducted a feasibility study for the implementation of a national car project.

Sanet provided a study about labor market, sites and local content regulations.

Emirate of Qatar

Automotive Tier 1 Supplier

Sanet explores market opportunities and entry strategies for key ASEAN markets

Sanet conducted a research about providers of logistic services in Thailand.

Automotive Engineering

Commercial Vehicles

Sanet explored the market potential in ASEAN for a highly specialized business unit.

Sanet conducted a comprehensive feasibility study for a Thai/German Joint Venture.

Automotive Systems

Automotive Tier 1 Supplier

Automotive

Sanet conducted a search for a distribution partners

Clients

and

Partners

A U T O M O T I V E S

Sanet

Group

Our

Competences

Our

Services

Clients

and

Partners

Contact

“ASEAN consumer markets offer huge opportunities for high quality products from Germany and the European Union.

We are here to define and qualify distribution partners with access to a demanding consumer target group.”

Sanet successfully acquired new strategic distribution partners in Malaysia and Vietnam.

Sanet supported logistic and legal structure for a distribution in Thailand.

Personal Care

Medical & Beauty

Sanet successfully acquired new distribution partners in Thailand, Malaysia and Vietnam.

Sanet search and qualified distribution partners in Indonesia and explores legal requirements.

Haircare Products

Pharmaceuticals

Sanet qualified successfully distribution partners in Malaysia and 2015 continues in Thailand

Sanet successfully acquired qualifies distribution partners in Thailand and Singapore.

Salon Equipment

Beverages

Cleaning and Fragrances

Sanet conducted a search for a distribution partners

Clients

and

Partners

C O N S U M E R G O O D S

Sanet

Group

Our

Competences

Our

Services

Clients

and

Partners

Contact

“Sanet Trade & Services Co. Ltd. takes as agent or regional sales management responsibility for sales and distribution of

technically challenging products and also consumer goods”

Pump and Spray Guns

Electronics

Thermoplastics

Industrial Adhesives

Special Machine Building

Automotive

Automotive

Clients

and

Partners

P R I N C I P A L S O F S A N E T

Cleaning and Fragrances

Sanet

Group

Our

Competences

Our

Services

Clients

and

Partners

ContactContact

Sanet Legal

Ltd.

Sanet Legal Ltd.

2/1 Rom Klao 24/2

Bangkok 10420, Thailand

T: +66 2 737 642-0

Sanet German

Office

Denk IT GmbH

IGZ-Zentrum

Am alten Schlachthof 4

36037 Fulda, Germany

T: +49-661-250090-0

Sanet (Thailand)

Co., Ltd.

Sanet (Thailand) Co., Ltd.

2/1 Soi Rom Klao 25/2,

Ladkrabang,

Khlongsamprawet,

Bangkok 10520

T: +66 (2) 737 6420

F: +66 (2) 737 6425

Sanet Trade

& Services

Co., Ltd.

Sanet Trade & Services

Co., Ltd.

2/1 Soi Rom Klao 25/2,

Ladkrabang,

Khlongsamprawet,

Bangkok 10520

T: +66 (2) 737 6420

F: +66 (2) 737 6425

Sanet Myanmar

and Laos

Liaison Office

Sanet Myanmar und

Laos Liaison Office

econAN International

145/146,6

Seikkanthar St.95 9

Yangon, Myanmar

T: +95-9-519-0931

C O N T A C T