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Consulting Accelerating the adoption of Internet of Things “Where lies the future of IoT?”
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Page 1: “Where lies the future of IoT?”€¦ · (1) McKinsey Global Institute: “The internet of things: Mapping the value beyond the hype” June 2015 (1) McKinsey Global Institute:

Consulting

Acceleratingthe

adoption of

Internet of Things

“Where lies the future of IoT?”

Page 2: “Where lies the future of IoT?”€¦ · (1) McKinsey Global Institute: “The internet of things: Mapping the value beyond the hype” June 2015 (1) McKinsey Global Institute:

Consulting

Acceleratingthe

adoption of

Internet of Things

Origen, hype and ¿disillusion? of IoT

Page 3: “Where lies the future of IoT?”€¦ · (1) McKinsey Global Institute: “The internet of things: Mapping the value beyond the hype” June 2015 (1) McKinsey Global Institute:

Consulting

Acceleratingthe

adoption of

Internet of Things

Almost nobody doubts that the opportunity in IoT will be huge

Human$170B – $1.6T

Home$170B – $1.6T

Retail$410B – $1.2T

Offices$70B – $150B

Factories$1.2T – $3.7T

Worksites$160B – $930B

Vehicles$210B – $740B

Cities$930B – $1.7T

Outside$560B – $850B

…$3.9 trillion – $11.1 trillion

per year in 2025

Major applications

Health and fitness (monitor and manage illness); improve productivity / performance in the workplace

Energy management, safety and security, chore automation, usage-based design of appliances

Automated checkout, layout optimization, smart CRM, in-store personalized promotions, inventory shrinkage prevention

Organizational redesign and worker monitoring, augmented reality for training, energy monitoring, building security

Operations optimization, predictive maintenance, inventory optimization, health and safety

Operations optimization, equipment maintenance, health and safety, IoT enabled R&D

Condition-based maintenance, reduced insurance

Public safety and health, traffic control, resource management

Logistics routing, autonomous cars and trucks, navigation

(1) McKinsey Global Institute: “The internet of things: Mapping the

value beyond the hype” June 2015

(1) McKinsey Global Institute: “The internet of things: Mapping the value beyond the hype” June 2015

Page 4: “Where lies the future of IoT?”€¦ · (1) McKinsey Global Institute: “The internet of things: Mapping the value beyond the hype” June 2015 (1) McKinsey Global Institute:

Consulting

Acceleratingthe

adoption of

Internet of Things

But most of the companies are asking us, Where is the money in IoT?

Source: Arthur D Little

High Volume, Low Margins,

Premium revenue

High Volume,

Mid-High Margins,

Data-volume revenue

High Volume,

High Margins,

Recurring revenue

Low-Mid Volume,

Mid-High Margins,

Recurring revenue

Smart Module

SmartObjects

Network Connectivity

Service Provider

Service Enablement

System Integration

Share Of Total Value

5 - 10% 10 - 20%15 - 20%30 - 40%10 - 20%

• Sensor

• Peripherals

• Actuator

• Controller

• Appliance

• Trucks

• Store

• Factories

• Connectivity

• M2M Data Plans

• Platforms

• Aggregation

• Analytics

• Apps

• Solution

build-up

• OT/IT

• Interfaces

• Service

provisioning

• Billing

• Consultancy

Low Volume,

Mid-High Margins,

Project revenue

Mid-High Volume, Mid Margins,

Premium revenue

5 - 10 %

• New

MVNO’s

Business investment will grow from $215 billion to $832 billion versus consumers at $72 billion in 2015 to $236 billion in 2020.

$6 trillion will be spent on IoT solutions between 2015 and 2020 (compounded).

Source: BI Intelligence, THE INTERNET OF THINGS 2015: Examining How The IoT Will Affect The World, November 2015

Page 5: “Where lies the future of IoT?”€¦ · (1) McKinsey Global Institute: “The internet of things: Mapping the value beyond the hype” June 2015 (1) McKinsey Global Institute:

Consulting

Acceleratingthe

adoption of

Internet of Things

Is the in Industrial IoT or Consumer IoT?

Page 6: “Where lies the future of IoT?”€¦ · (1) McKinsey Global Institute: “The internet of things: Mapping the value beyond the hype” June 2015 (1) McKinsey Global Institute:

Consulting

Acceleratingthe

adoption of

Internet of Things

For most analysts the money in IoT is in Industrial IoT

Page 7: “Where lies the future of IoT?”€¦ · (1) McKinsey Global Institute: “The internet of things: Mapping the value beyond the hype” June 2015 (1) McKinsey Global Institute:

Consulting

Acceleratingthe

adoption of

Internet of Things

However, there are technological challenges

Page 8: “Where lies the future of IoT?”€¦ · (1) McKinsey Global Institute: “The internet of things: Mapping the value beyond the hype” June 2015 (1) McKinsey Global Institute:

Consulting

Acceleratingthe

adoption of

Internet of Things

And ecosystem and alliances challenges

Page 9: “Where lies the future of IoT?”€¦ · (1) McKinsey Global Institute: “The internet of things: Mapping the value beyond the hype” June 2015 (1) McKinsey Global Institute:

Consulting

Acceleratingthe

adoption of

Internet of Things

Industries collaboration is necessary to realise the potential of IoT

• Capture more data from devices and users to improve usability and engineering

• Delivering new capabilities and services

• Predictive maintenance to maximize device/equipment efficiency

Manufacturing Healthcare• Hospitals testing “smart

beds” to connected electrocardiograms

• Connected patient badge

• Improve the lives of patients

• Enable new insurance plans

• Assign score to customer behaviour

• Eliminate fraud

Insurance

Page 10: “Where lies the future of IoT?”€¦ · (1) McKinsey Global Institute: “The internet of things: Mapping the value beyond the hype” June 2015 (1) McKinsey Global Institute:

Consulting

Acceleratingthe

adoption of

Internet of Things

Companies are moving from product-based offerings to service-based offerings by building platforms, expanding revenues and building stickiness

Source: PwC

Page 11: “Where lies the future of IoT?”€¦ · (1) McKinsey Global Institute: “The internet of things: Mapping the value beyond the hype” June 2015 (1) McKinsey Global Institute:

Consulting

Acceleratingthe

adoption of

Internet of Things

The future lies in “The Internet of Things as Platform”

Source: http://sloanreview.mit.edu/article/platform-strategy-and-the-internet-of-things/

Page 12: “Where lies the future of IoT?”€¦ · (1) McKinsey Global Institute: “The internet of things: Mapping the value beyond the hype” June 2015 (1) McKinsey Global Institute:

Consulting

Acceleratingthe

adoption of

Internet of Things

Thank you!

Questions?

CONTACT:FRANCISCO MAROTOCEO OIES [email protected]@fmarotob


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