The Blogozine on Innovation, plus the OnMedia NYC 2009 Program Guide
72
Frank Addante, CEO of The Rubicon Project, OnMedia 100 Overall Winner. ALSO: Survey tkt kkt ktktk tk tkt tkt ktktktktk / PAGE TK Introducing the OnMedia 100 / PAGE TK The top 20 marketing execs who get IT / PAGE TK THE ALWAYSON ONMEDIA NYC 2009 PROGRAM GUIDE Crossing the Rubicon Online Media—Optimize or Die in 2009. /PAGE 36 On Always AlwaysOn.GoingOn.com The Blogozine On Innovation // February 2009 2009 OnMedia 100 Overall Winner ALSO: New Media Learns to Make Money / PAGE 6 Market Pressure Drives 100 Startups / PAGE 36 Madison Avenue Execs Push the Envelope / PAGE 52 Frank Addante, CEO of The Rubicon Project, OnMedia 100 Overall Winner.
Transcript
Frank Addante, CEO of The Rubicon Project, OnMedia 100 Overall Winner.
T H E A LWAY S O N O N M E D I A N Y C 2 0 0 9 P R O G R A M G U I D E
Crossing the Rubicon
Online Media—Optimize or Die in 2009. /PAGE 36
OnAlwaysAlwaysOn.GoingOn.comThe Blogozine On Innovation // February 2009
2009 OnMedia
100OverallWinner
ALSO: New Media
Learns to Make Money
/ PAGE 6
Market Pressure Drives 100
Startups / PAGE 36
Madison Avenue Execs Push
the Envelope / PAGE 52
Frank Addante, CEO of The Rubicon Project,
OnMedia 100 Overall Winner.
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Volume 6, Issue 1
AO is dedicated to the Open Source Media Revolution!
The insider’s network
The Inside Team OnMedia NYC 2009
The Scribes
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Editorial Advisors
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4 | ALWAYSON | ONMEDIA NYC 2009
THE ALWAYSON TEAM AND OUR COMMUNITY OF TOP-TIER BRAND sponsors cordially welcome you to the third annual OnMedia event. We’re thrilled to be here with you in New York City.
The headline for this letter may sound a bit trite, but it is the truth. While Wall Street crumbles, and financial middlemen are scrambling like rats, the creative renaissance on Madison Avenue continues to flourish. Many of the heavily blogged-about concepts of the past decade—the Democratization of Media, Content and Advertising are One, Crowd-Source Your Brand Identity—were finally harnessed in 2008 to boost investment returns for big clients. Obama’s online rise, Nintendo’s vir-tual destruction of YouTube, branded entertainment like Forbidden City and Gemini Division that marry Madison Avenue, Hollywood, and Silicon Valley…. Digital mar-keting is finally kicking into full creative gear.
And the great news is that there is still a huge innovative (and dol-lar) ramp in front of us! Think about this: More than 30% of the time people spend consuming content is online, yet only 6% of total ad dol-lars are spent online. Billions of dollars will be made arbitraging this gap in the form of cool new “cross-platform marketing campaigns” that comb online video, mobile applications, social networking tactics, and virtual worlds. For a glimpse of the industry insiders leading this creative charge, check out our annual Madison Avenue IT List on page 52. We are pleased and grateful that some of these fine creative geeks will be joining us this year at OnMedia.
Recently eMarketer, a market-research firm, predicted that online-advertising spending in the U.S., which makes up about half the
global total, will increase by 8.9% in 2009. The firm thinks search advertising will grow by 14.9% and rich-media ads by 7.5%, while display ads will grow by 6.6%. In total, $25 billion dollars will be spent on online advertising. This compares impressively against overall ad spending, which is projected to decline 7% in 2009. Online advertising may not be growing at the same rate as it was in 2008, but it will continue to expand rap-idly—even in the recession.
Of course, innovation on Madison Avenue often starts with innovation that spins out of the global Silicon Valley. At OnMedia, we will also be honoring the OnMedia 100 Top Private Companies—the most innovative startups in the new-media world. The full list begins on page 36. While we witnessed a brutal ad network shake-out in 2008, many diamonds still lay in the rough, including the Rubicon Project, which is our 2009 company of the year.
In the spirit of open media, OnMedia participants can take part in the live chat that appears on the big screen next to the stage by sharing their opinions and helping shape the debate. As is the case with all AlwaysOn events, the entire program will be webcast live and later archived for the world to behold.
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O nMedia is the forum where CEOs from newmedia companies meet the global advertisingand media establishment. In preparation for this one-of-a-kind event, we wanted to find out how the forces of new media have affected the market-
ing, media, branding, advertising, and public relations industries.Following are the results of a survey we conducted of more than 200 of your peers in the media industry.
We asked what would be the most disruptive forces in media.The results were quite diverse, with 26% of respondents identify-ing the pullback of available ad dollars as the greatest disruption, 22% said the emergence of mobile devices as personal computers,and 20% felt the reduction of old media through bankruptcies and closures have the most impact on the media industry today.
The economy is also clearly having an impact on advertising,and the impact is being felt by new media and old media compa-nies alike. In fact, this year, 75% of the respondents see advertisersmoving more than 25% of their dollars and time away from tradi-tional channels. While this number is high, it actually reflects a significant drop from the almost 90% response in last year’s sur-vey. Seventy-one percent of respondents see the recent new media acquisitions by established media companies making money inless than five years.
Social networking is clearly an important force in the mediaindustry, and the participants in the survey see progress in adver-tisers planning for the use of it. Last year, 48% felt advertising agencies lacked a plan to leverage social networking for their clients. That number is down to 42% this year. The likely uses for social networking for business include creating a new brand image, attracting new customers, and launching new products.
Investment in new media opportunities will come primarily from the venture capital firms, according to 57% of the respon-dents. That is up from 51% in last year’s results. The best venture investment would be niche media companies (39%) or interactive marketing companies (30%).
We look forward to sharing the full results of the KPMG/AlwaysOn survey at OnMedia, February 2–4, in New York City.The presentation will also be available online at www.alwayson-network.com.
Brian Hughes is a partner with the Philidelphia office of KPMGLLP (www.kpmg.com) and is the co-leader of the Venture Capital Prac-tice—Eastern Area. Brian can be reached at [email protected].
New Media Grows UpThe AlwaysOn & KPMG Survey
Madison Avenue taps the value of online innovation.
1: What are the two most disruptive forces in media today? (Choose two.)
General
3: How long will it take for the old-media acquisitions of new-media companies to pay off in revenue growth?
2: In 2009, what impact will the credit crisis have on the ability of venture capital firms to raise additional funds from investors?
6 | ALWAYSON | ONMEDIA NYC 2009
49%
17%
40%
18%
The pullback of ad dollars
Smartphones' potential for location-targrr etedggcontent, ad, vertisingrr , and marketinkk g
The thinning of “old media”(bankruptcies and closures)
The failure of social networksto monetize as expected
The mobile device becominga personal computer
Internet penetration opening upnew global marketskk
0 10% 20% 30% 40% 50%
25%%
38%3
25%
17%
0%
0-25%
26-50%
51-75%
76-100%0 10% 20% 30% 40% 50% 60%
58%5
7%
17%
40%
1-2 yearsyy
2-3 yearsyy
4-5 years
5 yearsyy
Neveee r0 10% 20% 30% 40% 50%
29%
7%%
0 10% 20% 30% 40% 50%
Site visits
Click-throughs
Qualified prospects/sales opportunities
Captured sales revenue
11%
44%
14%
31%
8: Which of the following online-advertising tactics provides the best return on investment:
9: Is the return in line with traditional advertising channels?
11: How will CPM trend in the next two years?
6: What percentage of ad agencies have a plan to leverage social networking for their clients?
7: What are advertisers and agencies going to use social networking for?
10: What form of online advertising is most effective?
ONMEDIA NYC 2009 | ALWAYSON | 7
4: Will social networks ever become profitable from advertising?
58%
32%
Yes:in time they'll figure it out
No: online chattingdoesn't lead to shopping
Maybe: only if ads becomemore creative
0 10% 20% 30% 40% 50% 60%
11%
47%
19%
Social networks canpowerfully grab mindshare
in society at largeOnline networks can successfully
drive micro-paymentsto equal big bucks
Businesses will seemy.barackobama.com
as a model for creating savvyin-house networks and wikis
0 10% 20% 30% 40% 50%
34%
0-10%
11-20%
21-30%
31-40%
41-50%
More than 50%0 5% 10% 15% 20% 25%
18%
24%
19%
14%
9%
16%
0 10% 20% 30% 40% 50% 60% 70% 80%
Attract new customers
Create new brand image
New product launch
Direct sales
Nothing
54%
54%
72%
35%
5%
58%
42%
Yes
No
0 10% 20% 30% 40% 50% 60%
0 10% 20% 30% 40% 50%
Search engine
Banner ads
Email advertising
Online partnerships
Interactive
Other
11%
6%
5%
47%
10%
21%
0 10% 20% 30% 40% 50%
Increase
Decrease
No change
39%
19%
41%
Online AdvertisingSocial Networking/Web 2.0
5: What's the biggest lesson from the 2008 presidential election's use of social media?
17: Where will the majority of the investment come from?
18: What's the best venture investment bet?
19: How will the economic downturn affect venture investment in media relative to other technology sectors?
8 | ALWAYSON | ONMEDIA NYC 2009
InvestmentMobile Marketing
0 10% 20% 30% 40% 50% 60%
Venture capitalVV
Private equityvv
Corporate investment
51%
14%
35%%
0 10% 20% 30% 40% 50%
Mobile advertising netwrr orks
Niche media companies
Online ad networks / exchanges
Interactive marketing companieskk
39%
17%1
14%
29%
0 10% 20% 30% 40% 50%
Media will do betterthan other sectors
Media will be hurt moretthan other sectors
Media will fair about the sameas other sectors
18%1
45%%
36%6
14: Do you expect that to increase in the next two years?
16: How will mobile applications monetize?
12: Mobile has been called the last great hope for ads. Can it live up to the hype?
13: How much of their content are media companies adapting for mobile consumption?
15: What is the greatest opportunity for mobile?
29%
46%
No: we'll discover mobile users don't pay anymore attention to ads than do Web broWW wsers
Absolutely: geo-targeted markgg etingkkand ads will be a gold mine
Mayaa be: the jury's out until smartphonesand applications evolve further
0 10% 20% 30% 40% 50%
25%%
65%
6%
2%
0-25%
26-50%
51-75%
76-100%0 10% 20% 30% 40% 50% 60% 70%
27%7
87%
13%
Yes
No
0 20% 40% 60% 80% 100%
0 10% 20% 30% 40% 50%
TV
Video / UGC
Music
Shopping
Games
Location-based advertising
9%
8%8%
14%
14%
7%%
48%4
0 10% 20% 30% 40% 50%
Advertising
Chargerr for apps
Third-party sponsorship (such as mixingrra new music album with a game)gg
45%%
27%7
27%7
The AlwaysOn & KPMG Survey
&
Survey brought to you by
You lead with spiritand vision.We support youwith experience.Entrepreneurial vision is critical in getting any business venture up and moving. But going it alone can impede your climb to success. That’s where KPMG’s Venture Capital practice can lend a hand.
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Michael Afergan was named Chief Technology Officer of Akamai in October 2005. In addition to serving as CTO, Mr. Afergan is a Senior Vice President of Akamai’s Advertising Decision Solutions line, focused on helping businesses deliver more relevant online advertising. A veteran of Akamai’s distinguished engineering organization, Mr. Afergan has served in various roles within Akamai’s Engineering and Product Management
Michael M. AferganChief Technology Officer, Senior Vice President, Akamai
departments, including Director of Technology Strategy and Director of Load Balancing and Mapping. Prior to Akamai, Mr. Afergan ran a software consulting company for more than ten years. He graduated magna cum laude with highest honors from Harvard with an AB in computer science and a focus on economics. He holds an SM from Harvard and a PhD from MIT, both in computer science.
Anjula Acharia-Bath is the face of Desi Hits! and serves as spokeswoman for the company. Her extensive experience in the fields of advertising and recruiting, and an ear for music, position her well to propel Desi Hits! into the public eye. Ms. Acharia-Bath was a founding partner of the Forsyth Group Executive Venture Search North America, where she led strategy and delivery for the emerging technologies practice. Prior to this, she co-founded Merchant McKenzie, a new media and entertainment
Anjula Acharia-BathCo-founder and CEO, Desi Hits!
search firm, and placed talent for companies such as Walt Disney Internet Group and Universal Pictures International. As a Director at TMP Worldwide, heading up IT and HR divisions in London, Ms. Acharia-Bath worked with the CEO and board on the development and direction for Monster.com. She holds a BA with honors in theatre arts and communications from Middlesex University.
Pekka Ala-Pietilä is the Co-Founder and CEO of Blyk. Previously, he was the president of Nokia and Nokia Mobile Phones. Mr. Ala-Pietilä has had a broad ranging role within the Nokia Group. During his 20-year career with Nokia, he has been pivotal in identifying strategic new business ideas and stimulating long-term growth
Pekka Ala-PietiläCo-Founder and CEO, Blyk
opportunities. He has also spearheaded the development of new businesses and innovative surveying. Mr. Ala-Pietilä serves on the boards of SAP and Pöyry Oyj. He is an honorary doctor in tech, Tampere, Finland, and science, Helsinki, Finland, and is a Knight, 1st Class of the Order of the White Rose of Finland.
Samuel B. Angus’ practice concentrates on the formation of start-up companies, VC and debt financings, M&A, IP licensing, joint ventures, and general corporate matters. Mr. Angus represents a broad range of companies, from privately held start-up companies to publicly traded corporations. His practice also includes advising entrepreneurs and investors. He served as counsel for In-System Design in connection with its acquisition by
Samuel AngusPartner, Corporate and Venture Capital Group, Fenwick & West
Cypress Semiconductor. He also counseled Naxon (Wineshopper.com) on its acquisition of Wine.com, Micro Focus Group on its $500 million merger with Intersolv, Junglee on its $300 million acquisition by Amazon.com, and Blue Lava Wireless on its $140 million acquisition by JAMDAT Mobile. Mr. Angus received a BA in law and society from UC Santa Barbara. He received a JD from the University of California Hastings College of the Law.
Rich Antoniello joined Complex Media in 2002 and has led Complex Magazine from an unrealized concept to being the definitive cross-cultural buyer’s guide and lifestyle magazine for young men aged 18 to 34. Mr. Antoniello was also responsible for the expansion of the magazine onto the Internet with the creation of complex.com, the flagship site of the Complex Media Network. Prior to Complex, he spent four years at National Geographic Adventure, where
Rich AntonielloCEO, Complex Media
he rose to become National Sales Director. His first publishing experience came as a regional sales manager for Men’s Journal. He began his career at Saatchi & Saatchi Worldwide, where he handled media planning for Proctor & Gamble, Sauza, and Paddington Brands. Mr. Antoniello is a graduate of the School of Management at SUNY’s Binghamton University.
10 | ALWAYSON | ONMEDIA NYC 2009
OnMedia NYC February 2nd– 4th, 2009Ritz Carlton – Battery Park, NYC
AlwaysOn09
Woody Benson joined Prism in 2004 and primarily invests in digital living companies. He also focuses on mobile and on-demand business models. He is currently a director for LogMeIn, KickApps, and Worldwide Biggies. He was formerly on the board of Maven Networks (acquired by Yahoo!), SalesNet (acquired by RightNow), and M:Metrics (acquired by comScore). Career highlights include serving as Chairman, President, and CEO of MCK
Woody BensonTeam Member, Prism VentureWorks
Communications. MCK Communications went public in 1999 and completed a secondary offering in 2000. In 1999, he was awarded the CEO of the Year honor by the Mass Telecom Council. Mr. Benson serves on the board of the Massachusetts Network Communications Council, the MIT Enterprise Forum 10-250 Committee, The American Red Cross-Metro West, and the Bentley Private Equity Council.
Amir Ashkenazi is CEO and Co-Founder of Adap.tv, where he drives overall strategy and manages operations. Most recently, Mr. Ashkenazi was Founder and Chief Technology Officer of Shopping.com (formerly DealTime.com), a leading online shopping comparison service that
Amir AshkenaziCo-Founder and CEO, Adap.tv
completed an IPO in October 2004, and was later acquired by eBay in August 2005. Previously, he was Director of Research for CommTouch Software. He studied computer science and economics at Tel Aviv University.
Saul J. Berman is the Global & Americas Strategy & Change Practice Leader, IBM Global Business Services. He is also the Global Lead Partner, IBM Global Services, Strategy and Change Services. Prior to joining IBM, he was the Global Strategic Change Leader at PwC Consulting. He also served as a divisional Vice President with Broadway Department Stores and an Assistant Professor of Management at the USC Graduate School of Business. Mr.
Saul J. BermanGlobal & Americas Strategy & Change Practice Leader, IBM Global Business Services
Berman has more than 25 years of consulting experience advising senior management of large corporate and start-up organizations. He has a PhD in management and information systems and an MBA in production systems and operations research from the Graduate School of Business at Columbia University. He obtained a BS in economics at The Wharton School, University of Pennsylvania.
Seth Besmertnik guides corporate strategy through his vision and thought leadership of Conductor’s products and his development of the strategic partnerships and relationships, which have established both the company and himself as recognized authorities in natural search. Since co-founding the company in 2005, Mr. Besmertnik has navigated the company through multiple financings
Seth BesmertnikCEO, Conductor
and extraordinary growth. Today the company boasts a client list of more than 100 Fortune 500 and Internet Retailer 500 companies and hundreds of the world’s most recognized publishers. In addition, Conductor provides natural search solutions for more than half the top search-engine marketing and optimization agencies in the U.S.
Elizabeth Blair is the CEO and Co-Founder of Brand.net, the first online advertising network focused exclusively on brand advertising. Brand.net’s deep online display advertising expertise, supported by its proprietary forecasting, buying, and page-level content filtering technology, guarantees that brand advertisers and agencies will reach the right target in the right context, efficiently and measurably. Prior to Brand.net, Ms. Blair worked at
Elizabeth BlairCo-Founder and CEO, Brand.net
Yahoo! for nine years. She was Senior Vice President of Business Operations for the Global Operating Group, and prior to that, she was Senior Vice President of the Local Media Group. Ms. Blair began her media career as a member of the M&A team at PRIMEDIA after working as a securities and M&A lawyer in New York. She received a BA from Yale University and a JD from Harvard Law
ONMEDIA NYC 2009 | ALWAYSON | 11
Spea
kers Bio
Jeff Bussgang is a General Partner at Flybridge Capital Partners whose investment interests and entrepreneurial experience are in consumer, Internet commerce, marketing services, software, and wireless start-ups. He currently represents the firm on the boards of BzzAgent, ClickSquared, digitalArbor, go2 Media, i4cp, InnerWireless, Mall Networks, SimpleTuition, and Transpera, and was previously a director at Brontes Technologies (acquired by 3M) and PanGo Networks
Jeff BussgangGeneral Partner, Flybridge Capital Partners
(merged with InnerWireless). Prior to joining the firm in January 2003, Mr. Bussgang co-founded Upromise (acquired by Sallie Mae), a loyalty marketing and financial services firm that currently manages $20 billion in college savings assets. He holds a BA in computer science from Harvard University, where he graduated magna cum laude, and an MBA from Harvard Business School, where he was a Baker Scholar and a Ford Scholar.
Based in the New York and New Jersey offices, Victor Boyajian serves as National Chair of the Venture Capital/Emerging Growth Company Group. A recognized leader in his field, Mr. Boyajian focuses on representing emerging growth and more established Fortune 500 companies in a broad array of transactions, including VC and other strategic matters. He is typically called upon to render
Victor BoyajianNational Chair of the Venture Capital, Sonnenschein Nath & Rosenthal
School.
advice on matters relating to business strategy, finance, M&A, executive compensation arrangements, and board governance along with IP and litigation strategy. In addition to working closely with CEOs and emerging-growth companies, a portion of his time is dedicated to the representation of the interests of investment banking and VC firms.
Michael Chang is responsible for Greystripe’s market vision and execution. He was most recently at Incubic Venture Capital and was responsible for investments in Internet and software companies. Mr. Chang has an MBA from Duke University’s Fuqua School of Business and has
Michael ChangCo-Founder and CEO, Greystripe
held engineering and marketing product management roles at SAN pioneer Gadzoox Networks. He has a BS in electrical engineering from Carnegie Mellon University.
As the founder of Cleary & Partners, Bill Cleary helps companies build competitive brands. His role is to advise clients on how to build enduring customer and partner relationships by identifying and leveraging the most powerful components throughout the communications mix. Cleary & Partner clients include PGP Corp., Goodmail Systems, WildlifeDirect, NBX, and LiveWorld.
Bill ClearyFounder and Managing Partner, Cleary & Partners
Mr. Cleary was also the founder of CKS Group. Under his leadership, CKS grew from a two-person business in the late 1980s to a $300 million branding and marketing firm. During that period, CKS developed marketing campaigns for many notable companies and established some of the Internet’s most acclaimed brands, including Amazon, eBay, Yahoo!, Excite, and AdForce.
Janet Cullum is a member of the Cooley Godward Kronish litigation group and resident in the New York office. She serves on the firm’s management committee and its marketing committee. Ms. Cullum practices in the area of IP litigation, focusing primarily on trademark and copyright as well as advertising and licensing disputes. Ms. Cullum has litigated patent, copyright, trademark, and trade dress cases. She also counsels clients in the selection
Janet CullumPartner, Intellectual Property Litigation, Internet Law Group, Cooley Godward Kronish
and adoption of trademarks, the legal aspects of advertising, and enforcement and registration of copyrights. In her practice, Ms. Cullum assists her clients to identify and manage IP with the goal of realizing and sustaining the significant competitive advantage that IP provides.
12 | ALWAYSON | ONMEDIA NYC 2009
OnMedia NYC February 2nd– 4th, 2009Ritz Carlton – Battery Park, NYC
AlwaysOn09
Based in Highland’s Menlo Park office, Richard deSilva is focused on digital media investments with specific experience and interest in online advertising, online media properties, consumer payment systems, and consumer media technologies and infrastructure. He invests in early-stage companies as well as later-stage opportunities, including growth equity, venture buyouts, spin-outs, and recapitalizations. Mr. deSilva co-led Highland’s investment
Richard deSilvaGeneral Partners, Highland Capital Partners
in NameMedia in 2005 and has worked closely with NameMedia to build out its media business, which now reaches 60 million monthly visitors. He has been actively involved in Highland’s investments in Fastclick (IPO, sold to ValueClick), Going.com, Quigo (acquired by AOL), and Turbine. Mr. deSilva has an AB in history from Harvard, an MPhil from Cambridge University, and an MBA in international relations from the Harvard Business School.
Scott Cutler is an Executive Vice President of NYSE Euronext, responsible for the Americas listings business. He manages the Exchange’s relationship with more than 1,700 companies in Canada, Latin American, and the U.S. He is also responsible for the exchange’s relationship with the investment banking, private equity, VC, and legal communities to attract new listings. He oversees IPOs, structured products, closed-end funds, and the listings
Scott R. CutlerExecutive Vice President, NYSE Euronext
business recently acquired from the American Stock Exchange. He serves on the operating committee of NYSE Euronext. Before joining NYSE Euronext, Mr. Cutler was an investment banker focused on technology at SG Cowen & Co. and Thomas Weisel Partners. He graduated in economics from Brigham Young University and received a JD from the University of California Hastings College of Law.
Prior to Media6°, Joe Doran spent nine years at Microsoft in a variety of senior roles, including General Manager of Microsoft Digital Advertising Solutions. In this position, Mr. Doran was responsible for product management for all advertising products and technologies at Microsoft (including Microsoft AdCenter, Microsoft PubCenter, the Display Ad Platform, Massive, and AdECN, among others) as well as serving as the lead spokesperson for
Joe DoranFounder and CEO, Media 6°
advertising technology and solutions at Microsoft. He also led Microsoft’s acquisition and integration strategy for the many advertising-based businesses purchased by Microsoft, including Massive, ScreenTonic, DeepMetrix, AdECN, and aQuantive. Mr. Doran is a graduate of West Point, where he earned a BS in chemistry. He also holds an MBA from Harvard Business School, where he concentrated in entrepreneurship and finance.
Timothy C. Draper is the Founder and a Managing Director of Draper Fisher Jurvetson. His original suggestion to use “viral marketing” in Web-based e-mail to geometrically spread an Internet product to its market was instrumental to the successes of Hotmail and YahooMail and has been adopted as a standard marketing technique by hundreds of businesses. On behalf of Draper Fisher Jurvetson, Mr. Draper serves on the boards of Glam, Tagworld, SocialText, Kyte.tv, Chroma Graphics, Meebo,
Timothy C. DraperFounder and Managing Director, Draper Fisher Jurvetson
Increo, and Wigix. Previous successes include Skype, Overture.com, Baidu, Parametric Technology, Hotmail, PLX Technologies, Preview Travel, Digidesign, and others. Mr. Draper launched the DFJ Global Network, an international network of early-stage VC funds with offices in more than 30 cities around the globe. He has a BS in electrical engineering from Stanford University and an MBA from Harvard Business School.
This is Roy Edmonson’s first agency role, having been a client for 20 years. He is based out of the New York office and currently oversees the Kodak business worldwide, bringing both brand marketing and global experience to the agency. Mr. Edmonson also co-directs the New York brand practice that includes Geek Squad, Dyson, and Absolut. He has worked in the U.K., Europe, and U.S. as well as having global experience in managing sponsorships, cause-related
Roy EdmondsonSenior Vice President and Global Brand Director, Ketchum
marketing, media exploitation, retail development, product launches, guerilla marketing, and special event production. Mr. Edmonson’s career spans Wm Morrison Supermarkets, Philip Morris (Marlboro), Levi Strauss & Co., and Rocawear in a variety of marketing roles from trainee manager to Vice President Marketing to board member of the Levi Strauss Foundation before coming to Ketchum.
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For more than 12 years Mike Geiger has led multidisciplinary teams in strategy, branding, interaction design, and development of cutting-edge new media and advertising content for clients including Hewlett-Packard, Adobe, Comcast, Sprint, Got Milk?, Gucci, and the NBA. In 2003, he started the Interactive Production Department at Goodby, Silverstein & Partners, and in 2008, he became the agency’s fi rst Chief Digital Offi cer. While he still oversees the production of all interactive and emerging
Mike GeigerChief Digital Offi cer, Goodby, Silverstein & Partners
technology projects, Mr. Geiger is now in charge of improving and expanding the agency’s digital offerings. Previously, he worked at design and production studios like Method, Spyplane, and Thunk Design. Mr. Geiger graduated from the University of San Diego with a BA in business administration and received an MBA in marketing management from the University of San Francisco.
Steve Fletcher is a Managing Director with GCA Savvian Advisors, with a primary focus on digital media and an additional focus on software, IT services, and storage. Mr. Fletcher has ten years of investment banking experience prior to joining GCA Savvian as well as three years at Deloitte & Touche as a CPA. He was at Goldman Sachs for nine years, where he held a number of leadership roles,
Steve FletcherManaging Director, GCA Savvian Advisors
including head of IT Services Banking, head of Systems and Storage Banking, and head of the Private Placement Group. During his tenure at Goldman Sachs, Mr. Fletcher completed more than $25 billion of fi nancings and more than $50 billion of M&A transactions. He received a BA in economics from UCLA and an MBA from The Wharton School, University of Pennsylvania.
Ross H. Goldstein is Co-Founder and Managing Director of Draper Fisher Jurvetson Gotham Ventures, an early-stage IT venture capital fund based in New York. He has worked directly with technology, communications, media, and other emerging growth companies for most of his 25-year career. Mr. Goldstein has a combination of VC, technology start-up operating, and investment banking experience. He is DFJ Gotham’s representative on the
Ross H. GoldsteinManaging Director, Draper Fisher Jurvetson Gotham Ventures
boards of Mimeo.com, Lumeta, ContextWeb, Searchandise Commerce, and IZEA. Prior to co-founding Draper Fisher Jurvetson Gotham Ventures, Mr. Goldstein was Executive Vice President and Chief Financial Offi cer of Interactive Imaginations. He received a BS in applied mathematics-economics, magna cum laude, from Brown University and an MBA from the Stanford University Graduate School of Business.
Martin Green is Meebo’s Chief Operating Offi cer, responsible for community engagement, revenue strategy, and corporate partnerships. Prior to Meebo, he worked at Morgan Stanley, and in 1996, joined an emerging client of Morgan Stanley, CNET Networks. Mr. Green spent ten years at CNET Networks in a variety of strategic, fi nancial,
Martin GreenChief Operating Offi cer, Meebo
and operations roles, most recently serving on the executive committee and serving as Senior Vice President of Lifestyle and Community.
Paul Gunning is CEO of Tribal DDB Worldwide and a leader in the interactive marketing communications fi eld, with diverse experience focused on operations and fi nance. Previously, he was President of Tribal DDB East, responsible for the management and profi tability of Tribal DDB Chicago and New York. He served on the management committee of Tribal DDB Worldwide, where he played a key role in setting the strategic direction for the company. In addition to these managerial roles, Mr.
Paul GunningCEO, Tribal DDB Worldwide
Gunning has worked across his offi ce’s roster of clients to focus interactive advertising efforts within actual business objectives. Previously, he worked as the director of business development for Siren Technologies, a company that brought a dynamic, interactive approach to retail merchandising and in-store communications via networked plasma displays. Mr. Gunning has an MBA in marketing from DePaul University.
14 | ALWAYSON | ONMEDIA NYC 2009
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Through Akamai, the world's largest short-form entertainment video site
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As President of the latest Publicis Groupe offering, VivaKi, Curt Hecht is charged with fueling new growth for Groupe agencies Denuo, Digitas, Starcom MediaVest Group, and ZenithOptimedia. At the helm of the VivaKi Nerve Center, Mr. Hecht explores best practices, tools, and partnerships that let Publicis Groupe and its clients migrate from analogue media processes to scalable digital marketing efforts, as both media channels and consumers become
Curt HechtPresident, VivaKi
increasingly digital. With a focus on ad serving and analytics, performance marketing, mobile integration, and new ventures and partnerships, the Nerve Center is squarely positioned to develop and deliver measurable solutions for clients in today’s digital world.
Jay Hallberg co-founded Spiceworks in January 2006, to create the first free ad-supported IT management application. Spiceworks has grown to a network of more than 500,000 IT professionals and 100 technology companies from across the world who use the Spiceworks IT Platform to simplify the marketing, procurement, and management of IT for the world’s small- and medium-sized businesses. Before Spiceworks, Mr. Hallberg served
Jay HallbergCo-Founder and Chief Marketing Officer, Spiceworks
as the Vice President of Product Management at Motive, the world’s leading supplier of broadband management software. Previously, he managed strategy and operations consulting projects across 3M’s advertising, marketing, and manufacturing organizations. Mr. Hallberg received an MBA from Harvard Business School and a BS in mechanical engineering from the University of Illinois.
Rick Heitzmann is a Founder and Managing Director at FirstMark Capital. He joined FirstMark, formerly Pequot Ventures, in 1999, where he focused on investments in emerging media and advertising and data and information services. Mr. Heitzmann has led or co-led many investments in the consumer technology market, including StubHub (acquired by eBay) and US Search, now First Advantage. Previously, he was a founding member of the
Rick HeitzmannFounder and Managing Director, FirstMark Capital
senior management team at First Advantage, which was formed by a merger of a division of First American and USSearch.com. At US Search, he, as the Senior Vice President of Corporate Development and member of the board of directors, led the public company turnaround. Mr. Heitzmann graduated from Georgetown University with a BS in business administration and earned his MBA from Harvard Business School.
With more than ten years of experience in the online advertising arena, Jonathan Heller knows every detail of how media businesses and ad networks operate. His experience includes six years as the Operating Officer of the DoubleClick Media Network, the largest brand advertising network in the world, followed by positions as Chief Operating Officer and Chief Financial Officer of Visible World and Vice President and General Manager at
Jonathan HellerCo-Founder and Co-CEO, FreeWheel
Yahoo! These roles let Mr. Heller master the art and science of making online advertising work at scale. He has specialized throughout his career in everything from operations to new market development to acquisition assessment. Mr. Heller received his MBA from the University of Chicago and his BSE from the Wharton School.
Named Co-CEO of Ogilvy North American in 2005 and appointed Chairman of Ogilvy New York in 2007, Carla Hendra has been the driving force of digital at Ogilvy for more than ten years. Ms. Hendra joined Ogilvy in 1996 as part of Steve Hayden’s legendary Team Blue and served the IBM account globally. She was appointed President of OgilvyOne NY in 1998, following her successful leadership of IBM’s direct and digital business. Ms. Hendra
Carla HendraCo-CEO, Ogilvy North America; Chairman, Ogilvy New York
spearheads OgilvyInteractive in North America, a full-service interactive agency specializing in digital communications, content, and community. Ms. Hendra is a graduate of the University of Chicago
OnMedia NYC February 2nd– 4th, 2009Ritz Carlton – Battery Park, NYC
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SoftBank Capital is an independent venture capital firm focused onhigh growth technology basedbusinesses benefiting from rapiddeployment and adoption of broadband and mobile technologies.
www.softbank.com
Brian Hughes is the co-leader of KPMG’s venture capital practice, with overall responsibility for the East Coast practice. He has more than 25 years of experience providing auditing and accounting services. Mr. Hughes professional experience includes servicing technology and venture-backed companies, and he has worked with more than 20 companies to complete their IPOs. He holds an
Brian HughesPartner, KPMG
undergraduate degree from the University of Pennsylvania and an MBA from The Wharton School. He is a member of the American Institute of Certified Public Accountants and is also a founding member of the New Jersey Technology Council and a long-serving member of its board of directors.
Will Hodgman is a veteran marketer and a successful entrepreneur. His career spans global advertising, marketing, media, and measurement. He has founded, built, and managed global media measurement companies that represent the benchmarks in the industry. Mr. Hodgman is Executive Vice President for International at comScore. His current role is one he assumed after comScore acquired M:Metrics in May 2008, which he
Will HodgmanExecutive Vice President for International, comScore
co-founded in 2004. As a Director, President, and CEO, the company rose to be the largest and most-respected global measurement company for mobile marketing intelligence. Prior to M:Metrics, Mr. Hodgman was Director, President, and CEO of Sightward, a predictive analytics company. He received a bachelor’s degree in English literature from Williams College.
Chris Hughes has spent his brief career developing technologies that make it easier for people to communicate and self-organize. After co-founding Facebook in 2004, Mr. Hughes worked first as the site’s spokesperson and later as a product manager specializing in user experience. In 2007, he left Facebook to work on Barack Obama’s presidential campaign as the Director of Online Organizing, where he was charged with developing online tools to engage and
Chris HughesDirector of Online Organizing, Obama for America
empower supporters to network and self-organize. Mr. Hughes oversaw the development of the on-site network my.barackobama.com along with the campaign’s presence on other networks like Facebook and MySpace. In 2006, he graduated magna cum laude from Harvard with a degree in history and literature.
Recognized as one of the nation’s preeminent experts in the cutting-edge disciplines of multiple-channel debit card e-commerce, merchant and consumer loyalty, Internet Networking Portals, gift-card fundraising, K-12 e-education, e-commerce, and Internet college rebate programs, Chris Hutcherson is a celebrated thought leader in virtually all corners of the world. Drawing upon 24 years of corporate senior executive experience and his rare talent
Chris A. HutchersonFounder and CEO, The Elevision Network
for grasping the parameters and intricacies of any business paradigm, internalizing it, and achieving mastery, Mr. Hutcherson has built a $360 million company from what began as a simple mom-and-pop start-up. In five years, he grew it by more than 1,500%, and it has since burgeoned into a multi-billion dollar sales entity. Along the way, he increased sales by more than 500% a year for two additional companies.
As Senior Vice President of Publisher Services, David Jacobs is responsible for the continued growth of Platform-A’s third-party publisher partnerships across the company’s industry-leading interactive advertising network. Mr. Jacobs and his team grow the best of partnerships by providing diverse and flexible solutions across a broad set of publisher partners. Since joining Advertising.com in 2000, he has led a number of different teams at the company. Mr.
David JacobsSenior Vice President of Publisher Services, Platform-A
Jacobs led Advertising.com’s acquisition of Lightningcast and also oversaw the creation of Advertising.com Japan, a joint venture with the Japanese firm Mitsui formed in December 2006. He holds a BS in business administration with a concentration in accounting from Penn State University.
18 | ALWAYSON | ONMEDIA NYC 2009
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OnMedia NYC February 2nd– 4th, 2009Ritz Carlton – Battery Park, NYC
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Amish Jani, a Founder and Managing Director of FirstMark Capital, focuses on investments in the digital media, Internet, and infrastructure sectors. He also leads FirstMark’s investment strategies for the Indian marketplace. Prior to founding FirstMark Capital, Mr. Jani served as a Partner with Pequot Ventures. Previously, he specialized in M&A in the IT sector with JPMorgan and
Amish JaniManaging Director, FirstMark Capital
Credit Suisse First Boston. Mr. Jani sits on the boards of Aveksa, Boomi, Conductor, COPAN Systems, IMImobile, Lumos Labs, and Scalent Systems. He holds an MBA and BS from the Wharton School of Business, University of Pennsylvania.
Josh James is the CEO and Co-Founder of Omniture, a leading innovator in online business optimization. He co-founded Omniture in 1996 to help organizations worldwide leverage the Internet and the on-demand services business model to increase revenues and customer loyalty and maintain a competitive edge. Under his leadership, Omniture has evolved from a groundbreaking idea into one of the fastest-growing publicly traded
Josh JamesCo-Founder and CEO, Omniture
software companies, with more than 5,000 customers across 75 countries and more than 1,100 employees. His market vision, leadership, and entrepreneurial philosophy enabled Omniture to achieve more than 75% growth for more than seven consecutive years as well as maintain more than 95% customer retention. In 2006, Mr. James successfully guided Omniture through an IPO and was, at the time, the youngest CEO for a NASDAQ-traded company.
Currently Senior Vice President at the New York City Investment Fund, where she oversees technology and digital media venture investments, Jalak Jobanputra spearheaded the formation of NYCSeed, a seed fund dedicated to funding early-stage tech entrepreneurs within NYC, and sits on its investment committee. She launched an online financial research start-up in the early days of Silicon Alley in 1996 and, after VC stints at Intel Capital in
Jalak JobanputraSenior Vice President, New York City Investment Fund
the Bay Area and New Venture Partners, returned to New York. Ms. Jobanputra began her career in media, telecom, and tech investment banking at Lehman and Broadview in New York and London. She graduated magna cum laude from the University of Pennsylvania with a BA in communications from the Annenberg School and a BSE in finance from the Wharton School.
Paran Johar leads the teams responsible for JumpTap’s global marketing activities. He is the driving force behind evangelizing the adoption of mobile advertising and supports the advertiser, publisher, and carrier solution brands that serve thousands of partners. Before joining JumpTap, Mr. Johar was Executive Vice President of Digital Marketing for North America and Managing
Paran JoharChief Marketing Officer, JumpTap
Director of MRM’s Los Angeles office. Prior to MRM, Mr. Johar was General Manager of the Los Angeles office for Tribal DDB. A seasoned and accomplished marketer and entrepreneur, he brings to JumpTap a diverse background in online branding and marketing communication work from other leading agencies such as Saatchi & Saatchi, BBDO Worldwide iXL, Poppe Tyson, and Bates USA.
Sanjaya Krishna is a Principal in KPMG’s IT practice based in McLean, VA. Mr. Krishna currently serves as U.S. digital services leader within KPMG’s information, communications, and entertainment practice. His advisory work in this role focuses on operational and financial risks and controls as they pertain to telecommunications and media company’s emerging digital content businesses. Mr. Krishna has more than 15 years experience in the communications industry, covering a variety of operational
Sanjaya KrishnaPrincipal, KPMG
areas including information systems, billing, network management, cost accounting, and business development. Mr. Krishna has also worked as a Big 4 advisor to the telecom and media industries, with project work covering contract compliance, information technology audit, SOX404 compliance, project management, and revenue assurance. He holds a BA in economics from Oberlin College and an MBA from George Washington University.
20 | ALWAYSON | ONMEDIA NYC 2009
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As Razorfish’s Chief Strategy Officer, Jeff Lanctot drives development of the company’s capabilities in the U.S. and abroad, builds processes and teams to bring those capabilities to market, and oversees partnership and investment strategies. He is one of the industry’s foremost experts on critical media and marketing issues and works with his teams to bring transformational business ideas to clients. In his nine years with the agency, Mr. Lanctot has developed
Jeff LanctotChief Strategy Officer, Razorfish
successful digital branding strategies and synergies for clients such as Disney, Coors, Expedia, Nike, Microsoft, Best Buy, and WeightWatchers. He most recently served as Senior Vice President of Global Media, where he oversaw the company’s media buying and planning business and staff and managed more than $735 million in digital media spending in 2007 on behalf of clients. Mr. Lanctot is a graduate of Washington State University.
For more than a decade, Michael Kurtzman’s career has been focused on building companies in the mobile, new media, online, advertising, and entertainment spaces. He has twice been the founding member of B2B and B2C businesses, con-necting media to consumers through technology. As Manag-ing Director for Sybase 365, Mr. Kurtzman led the North American team focused on building the application messag-ing and mobile marketing businesses and launched a new
Michael KurtzmanManaging Director, Sybase 365
line of business dedicated to mobile advertising with opera-tions in North America, Europe, the Middle East, and Africa. His teams provide clients with a comprehensive mobile offering, including advertising, messaging, and mar-keting. Under Mr. Kurtzman’s direction, Sybase 365 has enabled hundreds of major brands and content owners to integrate compelling mobile advertising and marketing com-ponents into their overall mix, delivering measurable results.
As Chief Strategy Officer, Adam Lavelle delivers leadership, strategy, and innovative ideas to iCrossing teams, while driving the development and delivery of iCrossing’s service and technology offerings to create comprehensive digital marketing programs for the company’s Fortune 500 client base. Mr. Lavelle has more than 12 years of interactive expertise helping clients succeed
Adam LavelleChief Strategy Officer, iCrossing
online, with senior positions at Agency.com, iXL/Scient, Digitas, and The Internet Group, where he led the first launch of Mapquest.com. Lavelle has a BA in classical studies and creative writing from the University of Pittsburgh.
Michael Lazerow is a serial entrepreneur who has co-founded four successful Internet-based media companies. He founded University Wire, an Associated Press-like network of more than 700 student-run newspapers that is now owned by CBS. U-Wire provides the most in-depth coverage of campus news and student issues. Mr. Lazerow next founded GOLF.com, which was
Michael LazerowCEO, Buddy Media
purchased by Time Warner’s Time Inc. division in January 2006. He is currently the chairman and CEO of Buddy Media, a New York-based company that plans, builds, promotes, and monitors app-vertising campaigns (branded social applications) on leading social networks like Facebook and MySpace.
Kevin Lee, Didit Founder, Chairman, and CEO, has been an acknowledged search engine marketing expert since 1995. His years of expertise provide the foundation for Didit’s proprietary Maestro search campaign technology. Didit’s unparalleled results and client growth have earned Didit recognition not only among marketers but also as part of the 2007 Inc. 500 (#137) as well as a #12 position on
Kevin LeeFounder, Chairman, and CEO, Didit
Deloitte’s Fast 500. A founding board member of SEMPO and its first elected Chairman, Mr. Lee is also active on DMA and IAB Committees. His expertise is also valued by Wall Street; he has briefed analysts and clients of JPMorgan, RBC, UBS, Piper Jaffray, Goldman Sachs, Citicorp, and others. He earned his MBA from the Yale School of Management.
ONMEDIA NYC 2009 | ALWAYSON | 21
Spea
kers Bio As CEO and President since 2003, Mike Leo has led Operative to become a must-have solutions provider for interactive advertisers and publishers, including the Wall Street Journal, NBCU, Fox Interactive Media (MySpace), Reuters, CBS Radio, and MSN. With Mr. Leo at the helm, Operative has experienced doubled revenue growth for the past four years, and Inc. magazine ranked Operative in the top 700 of the 5,000 fastest-growing, private American
R. Michael LeoPresident and CEO, Operative
companies. He has more than 14 years experience at the executive level at several leading digital marketing and media companies. He co-founded Avenue A, now Avenue A/Razorfish, an interactive marketing and advertising services firm scooped up by aQuantive. Silicon Alley Insider ranked Mr. Leo in the top 80 of the 100 most influential New Yorkers in digital media in 2007.
Rich LeFurgy has been a board member, advisor, or investor in more than 35 online advertising companies, drawing from a 30-year career in advertising. LeFurgy was a venture capitalist with WaldenVC, founding chairman of the IAB, head of ad sales with Starwave and the Walt Disney Internet Group, and a senior partner at NW Ayer
Rich LeFurgyGeneral Partner, Archer Advisors
Advertising in New York. Most recently, he started business accelerator Archer in 2004, helping early-stage online advertising companies reach takeoff velocity with strategic, business development, and ad sales services.
Jeff Lindsay is the Senior Analyst at Sanford C. Bernstein for the Internet sector. Previously, he was Vice President of Broadband Services for Time Warner Cable, having occupied several corporate development and strategy positions in Time Warner divisions and at corporate. Prior to that, he was a management consultant with McKinsey & Co., where he specialized in online services, media, and
Jeff LindsaySenior Analyst, Internet, Sanford C. Bernstein
telecommunications. Mr. Lindsay received his BSc and PhD degrees in chemical engineering from the Universities of Newcastle upon Tyne and Cambridge (Trinity College), respectively. He graduated from the Harvard MBA program with high distinction and was elected a Baker Scholar in 1992.
Drew Lipsher is a Partner at Greycroft with more than 14 years of media and entertainment corporate development and investment experience. Greycroft is a leading VC partnership formed to invest in promising digital media companies. Mr. Lipsher has spent his career in the media industry as a senior strategic planning and corporate development executive and has operated at senior levels at Warner Music Group, BMG Entertainment, News Corp.,
Drew LipsherPartner, Greycroft
and Interscope Geffen A&M Records. His experiences cover all aspects, including investments, M&A, strategic planning, business development, technology, restructurings, and divestitures. As a senior executive, he worked closely with the top management of business units to help set, plan, and execute strategies. Mr. Lipsher holds a BA in history from Yale and an MBA from Northwestern University’s J.L. Kellogg Graduate School of Management.
Mark Mackenzie is the Senior Telecom, Media & Technology, Analyst and heads the TMT VC effort at AllianceBernstein. He analyzes emerging global trends and uses that knowledge to drive late-stage VC and advise on themes that impact the public equity and fixed-income portfolios. In this cross-over role, Mr. Mackenzie leverages the largest publicly traded money manager on behalf of his private investments—complementing existing VC by
Mark Mackenzie Senior Telecom, Media & Technology Analyst, AllianceBernstein
offering access to analysts, introductions to potential business clients, and insight into Wall Street’s thinking. Prior to his current role, he was at AllianceBernstein’s subsidiary Sanford C. Bernstein, where he co-founded the media and communication strategy team. Before joining Bernstein, he was a TMT investment banker with Lehman Brothers in New York and London and a manager for PriceWaterhouseCoopers in Beijing.
22 | ALWAYSON | ONMEDIA NYC 2009
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As Chief Digital Officer for Ogilvy North America, Jean-Philippe Maheu is charged with accelerating “digital” revenue growth and digital innovation at Ogilvy. He leads digital innovation for Ogilvy clients, including Dove, IBM, and Kraft. He is also responsible for recruiting and nurturing the best talent and strategic partners across the spectrum of the digital landscape, including mobile
Jean-Philippe MaheuChief Digital Officer, Ogilvy North America
marketing, video, gaming, digital media, search, and social media. Mr. Maheu is the former CEO of Razorfish, a leading Web professional services company. He served as an adjunct professor at Columbia Business School’s entrepreneurship program and is a member of the New York City Investment Fund.
Lance Maerov currently co-heads WPP’s corporate development team in North America. His primary focus is to identify, negotiate, and execute acquisitions, investments, and joint ventures. He began his work for the Corporate Development Group in March 2005 in New York after WPP’s acquisition of Grey Global Group. Before joining WPP, Mr. Maerov worked at Grey Global Group as its head of corporate development and made more
Lance MaerovSenior Vice President, Corporate Development, WPP Group
than 20 venture investments on behalf of Grey through its Grey Ventures subsidiary. Prior to joining Grey, he handled acquisitions and investments for Reed Business Information and was a founder of iFusion, an early push-technology start-up, raising $20 million of venture capital on its behalf. He earned a BS in political science from the University of Vermont. He also holds an MBA in finance from Columbia Business School.
Don Mathis is the CEO of Epic Advertising and is responsible for the strategic vision and overall management of the enterprise. He was previously the company’s President and Chief Operating Officer and, earlier, the Senior Vice President of Operations and Technology. Prior to Epic, Mr. Mathis most recently served as Chief Operating Officer of Small World Sports. His previous posts include Chief Financial Officer of the government consultancy organization FH Inc., operational
Don MathisCEO, Epic Advertising
restructuring advisor for the turnaround firm AlixPartners, strategy consultant with McKinsey & Company, and programmer and technology consultant with Accenture. Mr. Mathis’s background also includes service as a naval officer, most recently as a mobilized reservist following the 9/11 attacks, and previously as a P-3 anti-submarine patrol aircraft flight communications officer. He graduated with honors from Harvard Business School and Vassar College.
Mark May joined Needham & Company to help develop the firm’s Internet services and digital media practice. In addition to guiding the strategic direction of the sector group, he also leads the firm’s institutional research effort in this area. Mr. May’s research is based on a deep understanding of a variety of related consumer Internet and digital media sectors and leverages his relationships and nearly a decade of active coverage of the Internet industry.
Mark MaySenior Internet Analyst, Needham & Company
His coverage includes both well-established public and newly-emerging private companies. Prior to joining Needham & Company, Mr. May spent five years at JPMorgan Chase (and its predecessor firm Hambrecht & Quist) and Kaufman Bros., covering the Internet and media industries. He is a graduate of the McCombs School of Business at the University of Texas at Austin.
In 2000, Deborah Micek started RPM Success Group as her first consultancy company with her partner John-Paul Micek after running and selling several multi-million dollar companies. RPM Success Group became the only coaching company focused on the science of persuasion for small business owners to grow their business and the psychology of building brands from the inside out. Ms.
Deborah Cole MicekPresident, RPM Success Group
Micek is the co-creator of the world’s premiere new media marketing software system, Blogi360.com, which gave her the ability to give her clients the unfair advantage to level the playing field with large corporations with big budgets. She now leverages new media to work with clients from 13 countries.
ONMEDIA NYC 2009 | ALWAYSON | 23
Spea
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Michael Monahan is a partner in KPMG’s information, communications and entertainment (ICE) practice. He serves public and private clients in the technology, media, information services, and entertainment industries with a specialty in middle-market and venture backed companies. Mr. Monahan is the lead worldwide engagement partner for Duff & Phelps. He assisted Duff & Phelps with its merger with the Corporate Value Consulting unit Standard
Michael MonahanPartner, KPMG
& Poor’s and lead the IPO for Duff & Phelps in 2007. He is also the lead partner for BBC America and BBC Worldwide Americas. Mr. Monahan was previously selected for a two-year rotation in KPMG’s Department of Professional Practice, where he specialized in SEC matters, revenue recognition, equity-based compensation, business combinations, and provided training to global clients. He holds a BS in accounting from St. John’s University.
Andrew Miller serves as CEO of Quattro Wireless, a Highland Capital-backed start-up at the forefront of mobile Web content adaptation and advertising. Prior to joining Quattro, Mr. Miller was a member of the senior management team at m-Qube, where he served as the Senior Vice President of Business Development and Strategy. While at m-Qube, he was instrumental in setting
Andrew MillerCEO, Quattro Wireless
strategy and driving revenue for what became North America’s dominant mobile aggregator. m-Qube was acquired by VeriSign for $250 million in April of 2006. Mr. Miller was also previously the CEO of WatchPoint Media, an MIT Media Lab interactive TV spin-off that was sold to Goldpocket/Tandberg Television. He holds a JD from Boston College Law School and a BA from Union College.
Andy Monfried is a leading voice in the social media industry. He is a constant presence, regularly speaking at industry events and extolling the benefits of social media for marketers. Mr. Monfried is the heart and soul of Lotame, where he is the driving force behind its successes. Prior to founding Lotame, he was a huge part of Advertising.com (now Platform-A) and was responsible
Andy MonfriedFounder and CEO, Lotame
for building its New York office. Through his leadership efforts, he and his staff generated more than $100 million in advertising revenue within five years. In 2004, Advertising.com was acquired by America Online for $435 million. Mr. Monfried graduated from the University of Bridgeport.
David Moore currently serves as Vice Chair for the Interactive Advertising Bureau and has been a member on the board since 2002. Throughout his career, Mr. Moore has held positions at companies such as Turner Broadcasting and Viacom. He co-founded Petry Interactive, which eventually became 24/7 Real Media. Mr. Moore has served as a Director of Local Matters, a provider of Internet, voice,
David MooreFounder and Chairman, 24/7 Real Media
and wireless technology solutions, since March 2004 and as Chairman since March 2006. He also serves on the board of Our Stage and Auditudes (both early-stage Internet companies), the board of directors for the Morgans Hotel Group, and on the board of directors of the Advertising Education Foundation (AEF) since May 2007.
William Morrison joined ThinkEquity in September 2007 as a Partner and Senior Analyst covering the Internet and digital media sectors. Prior to joining ThinkEquity, he worked as a Senior Analyst covering the Internet sector. Before JMP, Mr. Morrison was a member of Citigroup Smith Barney’s U.S. Equity Research Department following Internet, online media, and e-commerce stocks. He previously worked for two years at Bowman Capital Management, where he evaluated late-stage VC
William S. MorrisonManaging Director, ThinkEquity
investments in the Internet, telecommunications, and enterprise software industries. Additionally, Mr. Morrison was a co-founder of PlatinumHealth.com, a healthcare application service provider, and was Director of Business Development for Eagle River Interactive, a leading publicly traded Internet and interactive media agency. He holds an MBA from the Kellogg Graduate School of Management and a BA in political science and economics from Colgate University.
24 | ALWAYSON | ONMEDIA NYC 2009
OnMedia NYC February 2nd– 4th, 2009Ritz Carlton – Battery Park, NYC
AlwaysOn09
Spea
kers Bio
Chris Nolan is the editor and founder of Spot-on.com, a website devoted to all things political. Ms. Nolan, an experienced journalist, has covered politics and policy in Washington and business and technology in Silicon Valley.
Chris NolanFounder and Editor, Spot-on.com
Brian Murphy’s work in entertainment, music, and marketing during the past 30 years has helped to shape and define branded entertainment as a mainstream marketing discipline. His creative vision and artistic expertise have culminated in exceptional live, televised, and Internet programming. Prior to rejoining TBA Global in 2007, he was Founder and CEO of Fearless Entertainment. He also spent a decade as Executive Vice President and General
Brian MurphyExecutive Vice President, Branded Entertainment, TBA Global
Manager of Warner Custom Music, then formed the joint venture Warner/Avalon and served as its Managing Partner on behalf of Time Warner. While at Time Warner, he co-authored the first joint divisional strategic marketing program with General Motors, Warner Bros. Films, and Warner Music Group, which was a precursor of how the field of branded entertainment would evolve.
Brian O’Kelley, currently the CEO of AppNexus, is best known for creating the first successful online ad exchange as Chief Technology Officer of Right Media (acquired by Yahoo for $850 million in July 2007). He is a graduate of Princeton University and is an active member of Grape Arbor, a New York-region angel investing group.
Brian O’KelleyCEO, AppNexus
Rohan Oza began his career as a manufacturing manager at Mars M&M. He joined Glacéau as the Senior Vice President of marketing and a member of the five-person executive management team. Mr. Oza pioneered a unique sports and entertainment marketing strategy, which focused on athletes and celebrities who were already fans of the brand, and made them investors rather than endorsers. In 2007, the Coca-Cola company purchased Glacéau for $4.2
Rohan OzaChief Marketing Officer, Glacéau
billion. Since the purchase, Mr. Oza has also become responsible for overseeing marketing efforts behind the POWERade brand. In his current role as Chief Marketing Officer, he drives all program development and activation strategy around the company’s sports and entertainment portfolio, including partnerships with athletes and celebrities. Mr. Oza received a bachelor’s degree in operations management from Nottingham University and an MBA from the University of Michigan.
Ahmet Ozalp is a Partner in the technology group at Atlas Venture. He focuses on investment opportunities in digital media and broadband, wireless, online advertising, and consumer technologies. Before Atlas, he was Vice President of Marketing at Narad Networks, a start-up in the broadband access and cable infrastructure space. Prior to Narad, Mr. Ozalp was a consultant for Bain & Company in its technology practice, and before that, he was a capital
Ahmet OzalpPartner, Atlas Venture
market strategist with Goldman Sachs. He sits on the boards of Atlas portfolio companies ExtendMedia, Myvu, and Visual Mining. He also works closely with AEB, Arbor Networks, Gotuit, and Isilon Systems. Mr. Ozalp holds an MBA from the Wharton School, University of Pennsylvania, and an MS in electrical engineering from Columbia.
26 | ALWAYSON | ONMEDIA NYC 2009
OnMedia NYC February 2nd– 4th, 2009Ritz Carlton – Battery Park, NYC
OnMedia NYC February 2nd– 4th, 2009Ritz Carlton – Battery Park, NYC
AlwaysOn09
David A. Payne is CEO and Co-Founder of ShortTail Media, an alliance of the world’s leading news, information, and entertainment websites. ShortTail has organized a cross-industry partnership to aggregate and sell advertising across premium-only websites so that advertisers can obtain the scale of portals in a high-quality environment. Prior to founding ShortTail, Mr. Payne was Senior Vice
David PayneCEO, ShortTail Media
President and General Manager of CNN.com, the #1 news website and mobile platform. Mr. Payne previously served in a variety of positions at TBS, including Senior Vice President of Business Operations and Development at CNN Worldwide, Senior Vice President and General Manger of SI.com, and Vice President of Turner Sports and the Atlanta Braves.
Benjamin Palmer serves as the Co-Founder and CEO of The Barbarian Group. He leads the creative group, overseeing creative output as well as the company’s overall direction and vision. Mr. Palmer is integral to the spirit of the company, providing leadership since its inception. He has been intimately involved with the bulk of the company’s digital work since its founding. In his capacity as CEO, Mr. Palmer has led The Barbarian Group to its
Benjamin PalmerCo-Founder and CEO, The Barbarian Group
position in the industry today: that of unparalleled creative quality and an ability to cut through the noise withconsistently effective interactive communication. In justfive years The Barbarian Group went from four guys working in an apartment to Creativity Magazine’s 2006Interactive Agency of the Year, receiving the award just after the company’s fifth birthday.
Lance Podell is CEO of NextNewNetworks, a venture-backed online video company that distributes some of the most popular TV-like programming across the Web. Podell has more than 23 years of experience bringing great content together with advertising and has been on the forefront of evolving ad models on the Web. Prior to NextNewNetworks, Mr. Podell served as CEO of Seevast, an online advertising network company focused on sponsored links and vertical display advertising. While
Lance PodellCEO, NextNewNetworks
there, he served on the board of the Internet Advertising Bureau (IAB). Previously, Mr. Podell worked for both Fortune 500 companies as well as start-ups, including Sprinks, a division of About (a Primedia company), DealTime (now Shopping.com), Time, US West,Publishers Clearing House, Bronner/Slosberg/Humphrey (now Digitas), Chiat/Day Advertising, and Ogilvy & Mather. He holds a BA from Lafayette College and an MBA from Harvard Business School.
Jay Rand is the co-chair of Manatt’s Venture Capital and Technology Practice Group. His corporate practice focuses on the representation of investment funds, including VC and private equity funds, and the companies backed by these funds. His expertise includes equity and debt financings, M&A, licensing transactions, joint ventures,
Jay RandPartner, Manatt Phelps & Phillips
strategic alliances, and other corporate and securities matters. Mr. Rand also counsels investment funds regarding formation, capital raising, and governance matters.
Marc Ruxin leads McCann Worldgroup’s digital strategy and innovation practice across businesses and disciplines. In this capacity, he runs the Emerging Media Trials program for Microsoft, plays a key role in the agency social media practice, and works with clients and new technology companies to create scalable digital marketing opportunities for media and creative constituencies to bring to market. Before joining McCann, Mr. Ruxin was Chief
Marc RuxinChief Innovation Officer, Digital, McCann Worldgroup
Operating Officer of The Mill Group, running the North American divisions of The Mill, the leader in commercial visual effects, and Beam.tv, the leading advertising digitalasset management system. Prior to The Mill, Mr. Ruxin was Executive Vice President of strategy at Gyro International, a global leader in technology advertising and marketing. He has a BA from Hamilton College and an MBA from Columbia Business School.
To get started, contact us at: [email protected] For more information, visit us at: www.kyte.com
Online & mobileAuthentic & professional
Live & on-demandOnline & mobile
ReportMeasure
Watch & interactBranded UGC
AdvertisingE-commerce
Spea
kers Bio
30 | ALWAYSON | ONMEDIA NYC 2009
OnMedia NYC February 2nd– 4th, 2009Ritz Carlton – Battery Park, NYC
AlwaysOn09
Jessica Schell joined NBC Universal Digital Media in January 2006 as Vice President, Strategy and Business Development. Her responsibilities include strategic planning and partnerships across NBCU’s digital media divisions. In addition, Ms. Schell is responsible for interacting with the VC and investment banking communities and identifying digital investments and acquisitions for NBCU. Transactions include the acquisitions of iVillage, Television Without Pity, and
Jessica SchellSenior Vice President, Digital Strategy and Business Development, NBC Universal Digital Media
LXTV, a leading producer of local entertainment programming. Investments and operating agreements include Popsugar and WorldWideBiggies. She secured financing from Providence Equity Partners for the launch of Hulu, a premium online video destination that is a joint venture between News Corp. and NBCU. Ms. Schell has a degree in history and literature from Harvard College and an MBA from Harvard Business School.
David Schatsky is the former president of JupiterResearch, a research and advisory firm covering Internet media, marketing, advertising, and commerce. At Jupiter, he had overall responsibility for research vision, quality, and operations. He also researched the systems and processes that underlie electronic commerce and the impact of new technologies on the media industry. Prior to joining JupiterResearch, Mr. Schatsky was with Cambridge Technology Partners, where he assembled and managed
David SchatskyFormer President, Jupiter Research
teams that delivered Web-enabled systems to the financial services industry. Previously, he was a Vice President at Napa Group, an IT consultancy serving brokerages and investment banks. Mr. Schatsky was responsible for international business development at Delphi S.p.A in Viareggio, Italy. He received a BS in computer science from Tufts University and an MA in international affairs/international economics from Johns Hopkins.
Douglas Scott is the President of OgilvyEntertainment, where he has, since June 2006, been developing and producing brand-funded entertainment for clients, including IBM, Cisco, Unilever, and BP. Prior to joining Ogilvy, Mr. Scott was co-founder of MATTER, where he developed and produced high-visibility integrated marketing programs for Sean Combs, Ford Motor Company, and Blender magazine. Prior to MATTER, he
Douglas ScottPresident, OgilvyEntertainment
was Executive Vice President, Marketing and Branded Entertainment Creative Director, at Hypnotic, where he developed initiatives for Daimler Chrysler, Reebok, Nintendo, and Toyota. Mr. Scott is a board member of NATPE and an advisor to Desi Hits, Treehugger, and Sogua. He holds a BS in economics from the University of Maryland, College Park.
Youssef Squali joined Jefferies & Company in 2004 as a Managing Director and senior research analyst in the firm’s Technology Equity Research group. Mr. Squali has more than ten years of experience covering the Internet and new media industry sectors. Prior to joining Jefferies, he held similar positions at First Albany Capital, ING Barings, and Laidlaw & Co., an asset management firm in New York. At Laidlaw, he invested in early funding rounds for select
Youssef SqualiManaging Director, Jefferies & Company
Internet start-ups and was instrumental in setting up, market, and run special purpose funds. He received an MBA in finance from the Barney School of Business Administration at the University of Hartford and a BA in economics from the American Business School of Paris, France. He also holds a baccalaureate in mathematics and physics.
Mark Stevens represents companies ranging from newly formed start-up teams to mature public companies, venture capitalists, and investment banks involved in the information technology and new media industries, with particular focus on complex transactions. As a lawyer and a business principal, Mr. Stevens has led teams handling merger, acquisition, and divestiture transactions with total
Mark StevensPartner, Fenwick & West
announced value well in excess of $20 billion. He has directed dozens of IPOs and hundreds of strategic alliance transactions, ranging from technology and distribution partnerships to multinational joint venture transactions. His clients include Electronic Arts, Federated Media Publishing, Kosmix, O’Reilly Media, Six Apart, Vibrant Media, and Warburg Pincus.
Spea
kers Bio
32 | ALWAYSON | ONMEDIA NYC 2009
OnMedia NYC February 2nd– 4th, 2009Ritz Carlton – Battery Park, NYC
AlwaysOn09
Josh Tanzer is in his third decade working with private technology companies, assisting in raising capital and M&A advice. He has produced more than $5 billion of venture gains for his investors from transactions he has managed during his career. Mr. Tanzer’s clients have included Advertising.com, Vonage, Verimatrix, Virgin America, Moviso, OpenWave, Interwoven, Datek, and
Josh TanzerManaging Director, Revolution Partners
China Netcom. Before joining Revolution Partners, Mr. Tanzer was the Global Head of Private Equity for Credit Suisse’s Technology Group. During his tenure, the group completed 85 transactions and raised approximately $5.4 billion. Mr. Tanzer received a BS in accounting from the University of Denver.
In 1995, Chan Suh recognized the potential of interactive technology and founded Agency.com with Kyle Shannon. He has guided Agency.com to industry leadership. With his knowledge, Agency.com grew from a two-person start-up to a global enterprise with more than 500 employees and a roster of blue-chip clients. Mr. Suh is an expert in the interactive industry. In 2001, he was inducted
Chan SuhFounder and CEO, Agency.com
into the Advertising Hall of Achievement. He has also been recognized by several publications, including Crain’sTech 100 List for 2000; ADWEEK, where Agency.com isconsistently named as one of the top ten interactive agencies and Best Full Service Interactive Agency in 2000;and the Silicon Alley Reporter where he was consecutively ranked one of the Alley’s top executives for three years.
Lance is the CEO and co-founder of RockYou and brings more than 15 years of software and management experience to the company. Prior to RockYou, Mr. Tokuda held Vice President and Chief Technology Officer positions in consumer and enterprise Web services companies Iconix and Open Harbor, and was an early employee (number four) at Resumix, now Yahoo! HotJobs. He holds patents in
Lance TokudaFounder and CEO, RockYou
text extraction and document categorization, with an e-mail patent pending as well, and has received the American Association of Artificial Intelligence Award of Innovation for work on spatial text understanding. He received his bachelor’s and master’s degrees in electrical engineering from the University of Hawaii and his PhD in computer science from the University of Texas.
Charlie Walk is an entertainment executive with more than 20 years of experience marketing talent to the forefront of popular culture. Currently, he has several television shows in development and an exclusive overall deal to develop programming and serve as Executive Producer for leading production company Endemol USA. Most recently, Mr. Walk served as President of Epic Records. During his tenure at Epic, he transformed the company
Charlie WalkFormer President, Epic Records
from a traditional record label to an entertainment company. He not only upheld Epic’s rich history as a haven for creative superstars, he led the company to brand a new generation of artists. Prior to Epic, Mr. Walk served as Executive Vice President of Creative Marketing and Promotion at Columbia Records. He is a graduate of Boston University’s School of Management.
Larry Weber is chairman of W2 Group, a global marketing services ecosystem that helps CMOs in their new role as builders of communities. W2 Group companies, including Digital Influence Group and Racepoint Group, are leaders in social media marketing in both paid and unpaid media. In 1987, Mr. Weber founded The Weber Group, which, within a decade, became the world’s largest technology public relations firm. The Interpublic Group of Companies
Larry WeberChairman, Racepoint Group and Digital Influence Group
purchased The Weber Group in late 1996, and in early 2000, Mr. Weber was named chairman and CEO of Interpublic’s Advanced Marketing Services Group. His second book, Marketing to the Social Web: How Digital Customer Communities Build Your Business, was published by Wiley &Sons in June 2007.
Your Company Name
Second Market2007
THE MARKETPLACE FOR ILLIQUID ASSETS
Clickable2007
Lumos Labs2008
Navic Networks
Live Gamer2007
weplay2007
Conductor2007
2009
Riot Games2008
ONLINE ADVERTISINGMADE SIMPLE
THE SCIENCE OF SEARCH
PREMIUM ONLINE GAMING MADE EASY
IMPROVING LIVES BY ENHANCING BRAIN FITNESS
POWERING THE NEXT GENERATION OF VIDEO
ADVERTISING
FOR THE LOVE OFTHE GAME
THE TRUSTED SOURCEFOR VIRTUAL TRADING
Tim Westergren founded Pandora in January 2000 and now serves as its Chief Strategy Officer. He is an award-winning composer, an accomplished musician, and a record producer with 20 years of experience in the music industry. He has recorded with independent labels, managed artists, owned a commercial digital recording studio, scored feature films, produced albums, and performed extensively. In
Tim Westergren Founder and Chief Strategy Officer, Pandora
addition to guiding Pandora’s overall strategy and vision, he now spends most of his time as Pandora’s chief evangelist, traveling the country to meet with listeners to collect feedback, research local music, and spread the word of the Music Genome Project. Mr. Westergren received his BA from Stanford University, where he studied computer acoustics and recording technology.
Currently, Jamie Wells heads up OMD’s full-service mobile advertising and marketing practice, developing custom strategies and agency best practices that leverage mobile as a viable media platform for all OMD’s clients, while stewarding a culture of innovation and best practices in the areas of mobile creative, media, and analytics. Immediately prior to joining Omnicom Media Group, Mr. Wells served as the Vice President of Strategy and Client Services for MangoMOBILE, an Omnicom company,
Jamie WellsGroup Director, OMD
providing leadership in areas of strategic corporate development, account management, business development, and emerging media. Before joining MangoMOBILE, he served in senior marketing and account positions at Ringleader Digital, TCS Mobile, and 4Kids Entertainment. Mr. Wells was the valedictorian of his executive MBA class at Montclair State University of NJ and earned a BA in English from the University of New Hampshire.
Since the early 1990s, when he established a pre-Web Internet site for a college radio station, Brian Wieser has been actively engaged with the intersection of emerging and traditional media. At Magna, he leverages his expert knowledge of the media economy, its platforms, and its underlying technologies. Mr. Wieser joined Interpublic in 2003 from Deutsche Bank Securities, where he was a member of the cable and satellite sector equity research
Brian WieserDirector of Industry Analysis, Magna
team. Prior to Deutsche Bank, he worked for Lehman Brothers in the firm’s Communications and Media Group, providing a range of investment banking advisory services. Mr. Wieser is a graduate (with distinction) from the University of Western Ontario’s MBA program and completed his undergraduate studies at the University of British Columbia. He is also a Chartered Financial Analyst charter holder.
Bill Wohnoutka is Vice President of Business Development for Level 3’s Content Markets Group with responsibility for emerging market opportunities and strategy. Since 1998, he has held a variety of positions within the company, including marketing, business development, and product management with a focus on Level 3’s Internet, co-location, and VoIP business. Prior to joining Level 3, Mr. Wohnoutka was Director Product Development for LogicTier. He also
Bill WohnoutkaVice President of Business Development, Emerging Opportunities and Strategy, Level 3 Communications
held numerous product management positions with GlobalCenter after beginning his career with NetManage. Mr. Wohnoutka holds a BA in Technical Writing from San Francisco State University.
Spea
kers Bio
34 | ALWAYSON | ONMEDIA NYC 2009
OnMedia NYC February 2nd– 4th, 2009Ritz Carlton – Battery Park, NYC
AlwaysOn09
HIGH SPEED FILE TRANSFER
FileSociety™ integrates Aspera’s™ Fasp™ technology to deliver
files up to 100 times faster than FTP. Fasp™ uses automatic
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FileSociety™ works with any web connection and popular
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Unlike FTP, FileSociety™ gives you complete control of who has
access to your files and tracks all file transfer activity. Easily
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FEATURES
MASSIVE PRODUCTIVITY GAINS
With speed gains of up to 100x FTP, your team’s productivity
skyrockets. Everything about FileSociety™ is designed to save
time and energy, promote collaboration, automate tasks and
maximize security. Instead of wasting time with slow, unreliable
FTP transfers and managing disc production and shipping, you
can focus on more productive tasks.
FileSociety™ lets you distribute files in minutes instead of hours
or days, slashing production times and eliminating bottlenecks.
Distributing files to hundreds of users is as easy and as fast as
sending to one user. Enables large data set transfers over any
network at maximum speed regardless of network conditions or
distance so you can effectively work with your international
colleagues and partners across the globe.
Automatic notifications keep your workgroups informed of
transfer activity so everyone knows when files are available
without any wasted effort or miscommunication. Users get peace
of mind knowing that files are delivered instead of stressing
about the risk of FTP failure or corruption, courier cut off times
and shipping status.
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FILESOCIETY™ is patent pending
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LIBRARY MANAGEMENT
Create and manage a dynamic online file library with the capability
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TAGS
FileSociety’s™ tagging feature is a powerful tool for organizing
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customized content collections that you can filter and sort.
SECURITY
FileSociety utilizes SSL (Secure Sockets Layer) that is a crypto-
graphic protocol that provides security and data integrity for
network communications. SSL is a standard endorsed by major
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provides complete built-in security without compromising the
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FileSociety pays for itself through cost eliminations and increased
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and unreliable FTP file transfers.
FileSociety’s speed and reliability can save considerable travel
related costs by eliminating the need for hand delivery of time
sensitive files to domestic and international locations by internal
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GREEN WORKFLOW
FileSociety™ is a completely green process that can make a
significant impact on reducing carbon emissions, petroleum
products and pollution by eliminating air and ground shipping,
plastic and magnetic media used in distributing billions of files.
FileSociety™ fully offsets its carbon footprint supports
Carbonfund.org and StopGlobalWarming.org.
36 | ALWAYSON | ONMEDIA NYC 2009
The 2009 OnMedia 100
Top Private Companiespetitors stumble, and their customers realize their value. We believe we've identified many of these diamonds-in-the-makingin the 2009 OnMedia 100 list.
Our overall winner, The Rubicon Project, is the right solution at the right time for the current market environment. Its service increases the efficiency of the advertising market by optimizing
the matching of remnant ads (which often makeup 80% or even 90% of a publisher's ad inventory)to available placement opportunities. With more than 1,300 publishers and 350 ad networks, Rubicon can dynamically put the right ad in the right placein front of the right person at the right time—which in the end, is better for the publisher, theadvertiser, and ultimately the consumer.
Adap.tv, another of our category winners, is bringing the same kind of innovation and effi-ciency to online video. Its service is enabling the
creative display of advertising in online video, moving beyond simple (and often annoying) pre- and post-roll video ads.
Our analytics category winner, Quantcast, is rapidly estab-lishing itself as the new benchmark in Web analytics through its sophisticated audience measurement tools and self-reporting based approach. Newcomers like NuConomy are stretchingbeyond simple statistical analysis and seeking to provide insight into deeper questions of engagement and contribution.
Companies like Zynga and Ensequence are giving advertisersengaging new channels for reaching their audiences by addingdimensions to existing platforms, like social networks (Zynga)and television (Ensequence) to create highly interactive experi-ences.
2009 is undoubtedly going to be a pivotal year for many of the companies on this year's OnMedia 100, but we're confident that for many, the current pressure will shape their ideas and focus their strategies. Keep an eye out for a shower of diamonds.
Ezra Roizen is an AlwaysOn contributing editor and partner with nAckrell Capital, where he advises emerging digital media and e-commerce companies on financing, M&A, and strategy.
We are pleased to announce our third OnMedia100 list of the top private companies in onlinemarketing. The 2009 list presented a new challenge for the editorial team, namely spot-ting the companies that embrace the current
market pressures and crystallize into diamonds—amongst themany more that will be turned to dust.
The winners from this year's list will likely lookback on this time as their formative—albeit chal-lenging—adolescence; a time when even thoughthey had to sharpen their game to win deals, they were also met with a market hungry for their effi-ciencies and insights.
Given the worst economic environment in his-tory of the list, the context of our 2009 selectionprocess was a variation of past efforts. The context of our first list in 2007 was "New Tools for the NewMarketer" and comprised a survey of new platforms and services from those looking to supercharge their online marketing pro-grams.
Given the newness of the market (and companies) and thedegree of similarity between many of the offerings, choosing our 2007 and 2008 lists was like finding needles in haystacks. Wespotted some all-star performers, such as Blue Lithium (acquired by Yahoo), Quigo (acquired by AOL), and Adify (acquired byCox). Over the course of just two prior OnMedia 100 lists, we identified numerous companies prior to their exits, transactionsthat, in aggregate, have returned value to their investors mea-sured in the billions.
While the online advertising numerator is still expanding (modestly), the denominator has expanded much more quickly. Even though Citi forecasts U.S. online advertising to grow by 4% in 2009 to $25 billion (compared with a 7% drop in total U.S.advertising), the number of companies and amount of inventoryover which this money can be spread is large. As things stand,there are too many mouths for too little bread.
The truly great ideas being executed by great teams should find these turbulent times a blessing in disguise as their com-
Market pressure generates opportunity for online advertising.
OnMedia 100
09
— W INNER —
T
ONMEDIA NYC 2009 | ALWAYSON | 37
INVESTORS INCLUDE:
AO TAKE:
THE RUBICON PROJECT WWW.RUBICONPROJECT.COM
Overall WinnerOnMedia 100
CATEGORY
Community Platforms
MYYEARBOOK WWW.MYYEARBOOK.COM
HQ: New Hope, PACEO: Geoff CookFOUNDED: 2005 EMPLOYEES: < 25
INVESTORS INCLUDE: Norwest Venture Partners, US Venture Partners, First Round Capital
LIVE GAMER WWW.LIVEGAMER.COM
HQ: New York, NYPRESIDENT: Andrew SchneiderFOUNDED: 2007 EMPLOYEES: ca. 35
INVESTORS INCLUDE: Charles River Ventures, Kodiak Venture Partners, Pequot Ventures, FirstMark Capital
MALL NETWORKS WWW.MALLNETWORKS.COM
HQ: Burlingame, CA CEO: Dave AndreFOUNDED: 2005 EMPLOYEES: > 10
INVESTORS INCLUDE: Flybridge Capital, Venture Capital Fund of New England, Dace Ventures
MEEBO WWW.MEEBO.COM
HQ: Mountain View, CACEO: Seth SternbergFOUNDED: 2005 EMPLOYEES: ca. 40
INVESTORS INCLUDE: Sequoia Capital, Draper Fisher Jurvetson, Jafco Ventures, KTB Ventures, Time Warner Investments
OUTSIDE.IN WWW.OUTSIDE.IN
HQ: Brooklyn, NY CEO: Mark JosephsonFOUNDED: 2006 EMPLOYEES: 15
INVESTORS INCLUDE: Union Square Ventures, Milestone Venture Partners, Betaworks, New York City Investment Fund
OWNERIQ WWW.OWNERIQ.NET
HQ: Boston, MA CEO: Jay HabeggerFOUNDED: 2006 EMPLOYEES: > 50
INVESTORS INCLUDE: Atlas Venture, Massachusetts Technology Development Corporation, Common Angels, Egan-Managed Capital
REFRAME IT WWW.REFRAMEIT.COM
HQ: San Francisco, CA CEO: Bobby FishkinFOUNDED: 2007 EMPLOYEES: 10
INVESTORS INCLUDE: Angels
2009 OnMedia
100CategoryWinner
2009 OnMedia
100OverallWinner
Frank Addante, CEO of The Rubicon Project
38 | ALWAYSON | ONMEDIA NYC 2009
SAYSME WWW.SAYSME.TV
HQ: Venice, CA CEO: Lisa EisenpresserFOUNDED: 2008 EMPLOYEES: 10
INVESTORS INCLUDE: Intel Capital, Prime Capital, Katalyst Media
SHOPFLICK WWW.SHOPFLICK.COM
HQ: Los Angeles, CA CEO: David GrantFOUNDED: 2007 EMPLOYEES: > 15
HQ: Brooklyn, NY CEO: Zephrin LaskerFOUNDED: 2008 EMPLOYEES: ca. 20
INVESTORS INCLUDE: New Atlantic Ventures, Greenhill SAVP
PUBMATIC WWW.PUBMATIC.COM
HQ: CEO: Amar GoelFOUNDED: 2006 EMPLOYEES: ca. 35
INVESTORS INCLUDE: Draper Fisher Jurvetson, Helion Ventures Partners, Nexus India Capital
SOCIALMEDIA WWW.SOCIALMEDIA.COM
HQ: Palo Alto, CA CEO: Seth GoldsteinFOUNDED: 2007 EMPLOYEES: ca. 15
INVESTORS INCLUDE: Charles River Ventures,
SOJERN WWW.SOJERN.COM
HQ: CEO: Gordon WhittenFOUNDED: 2007 EMPLOYEES: ca. 50
2009 OnMedia 1002009 OnMedia
100Newcomer of
the year
Disruption. | Innovation. | Acceleration.SM
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Sonnenschein’s Venture Technology Group is among the top national venture firms as ranked by Chambers USA, and one of the top 10 firms nationally in venture capital deals as reported in Dow Jones Private Equity Analyst. The team comprises more than 200 attorneys with a robust network of venture capital and investment banking firms from Silicon Valley to Boston and New York. Our practice is unique among its peers for its interdisciplinary focus on finance, strategy, intellectual property protection and patent litigation, outsourcing, public policy, healthcare, information intelligence, anti-piracy and Asia-Pacific. Sonnenschein’s Venture Technology Group has deep expertise in the digital media, IT, life sciences and medical devices, clean technology, and telecommunications sectors. We focus on removing hurdles to your success.
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HQ: New York, NY CEO: Seth BesmertnikFOUNDED: 2005 EMPLOYEES: ca. 45
INVESTORS INCLUDE: Pequot Ventures, FirstMark Capital
MEDIA6° WWW.MEDIA6DEGREES.COM
HQ: New York, NY CEO: Joe DoranFOUNDED: 2001 EMPLOYEES: > 25
INVESTORS INCLUDE: US Venture Partners, Contour Ventures, Coriolis Ventures
MILABRA WWW.SOBAYLI.COM
HQ: CEO: Sam CoxFOUNDED: 2008 EMPLOYEES: ca. 10
INVESTORS INCLUDE: Nexus Holdings Group
NUCONOMY WWW.NUCONOMY.COM
HQ: CEO: Shahar NechmadFOUNDED: 2006 EMPLOYEES: > 12
INVESTORS INCLUDE: WPP
42 | ALWAYSON | ONMEDIA NYC 2009
The 2009 OnMedia 100
2009 OnMedia
100CategoryWinner
2009 OnMedia
100CategoryWinner
Rankings That Rock
PALO ALTO | NEW YORK | SAN DIEGO | SAN FRANCISCO | RESTON, VA | BROOMFIELD, CO | WASHINGTON, DC | BOSTON | SEATTLE
Cooley Godward Kronish, a national law firm for the converging worlds of high technology, high finance and high-stakes litigation. For more information, visit us at www.cooley.com
Spon
sors
44 | ALWAYSON | ONMEDIA NYC 2009
OnMedia NYC February 2nd– 4th, 2009Ritz Carlton – Battery Park, NYC
AlwaysOn09
OnMedia NYC February 2nd– 4th, 2009Ritz Carlton – Battery Park, NYC
AlwaysOn09
AkamaiAkamai provides market-leading managed services for powering rich media, dynamic transactions, and enterprise applications online. Having pioneered the content delivery market one decade ago, Akamai's services have been adopted by the world's most recognized brands across diverse industries. The alternative to centralized Web infrastructure, Akamai's global network of tens of thousands of distributed servers provides the scale, reliability, insight and performance for businesses to succeed online. Akamai has transformed the Internet into a more viable place to inform, entertain, interact, and collaborate. To experience The Akamai Difference, visit www.akamai.com.
Atlas Venture Atlas Venture is a leading early-stage international venture capital firm that invests in technology and life sciences businesses in the U.S., Europe and Asia. Since inception in 1980, its partners have helped build over 300 companies in more than 16 different countries. In the past decade, 44 portfolio companies have been acquired and 47 are now public companies with an aggregate market capitalization of over $15 billion. Atlas Venture manages over $2.5 billion in capital through offices in Boston and London. For more information, visit www.atlasventure.com.
Bridge BankBridge Bank is the professional full-service business bank of choice for small- and middle-market and emerging-technology businesses in Silicon Valley, California, and the Nation. Bridge Bank’s unique brand of banking combines veteran top-tier bankers, a comprehensive menu of superior product and service offerings, and state-of-the-art banking and cash management technology to deliver superior financial solutions to its clients nationwide. Bridge Bank invites you to visit them on the Web at www.bridgebank.com.
Business WireBusiness Wire, a Berkshire Hathaway company, is utilized by thousands of member companies and organizations to transmit their full-text news releases, regulatory filings, photos and other multimedia content to journalists, news media, trade publications, institutional and individual investors, financial information services, regulatory authorities, Internet portals, information web sites, business-to-business decision-makers and consumers worldwide. With a news distribution network spanning 150 countries and 45 languages, Business Wire's multi-channel delivery network has access to dozens of international and national news agency networks throughout the Americas, Europe, Asia, the Middle East and Africa. Business Wire has 31 bureaus in cities including New York, San Francisco, Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney with reciprocal offices throughout the world. Business Wire was founded in 1961. www.businesswire.com
Cooley Godward KronishCooley Godward Kronish’s Emerging Companies practice has a long tradition of representing emerging and high-growth companies worldwide. Over the past decade, we have represented hundreds of technology-based and high-growth businesses in various fields, including media, communications, finance, information technology, retail and clean technology. Cooley ranked #2 in the US in representing venture-backed companies in venture capital financings in 2007, and our nationally ranked Intellectual Property practice helps clients formulate and implement effective IP development and protection strategies, overseeing business transactions involving patents, trademarks, copyrights and trade secrets. Headquartered in Palo Alto, the Firm also has offices in New York, Boston, Washington, DC, Reston, VA, Seattle, San Francisco, San Diego and Broomfield, CO.
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DeSilva+PhillipsDeSilva+Phillips, media investment bankers, specializes in the media and digital media industries (mediabankers.com), with over 185 transactions totaling over $8 billion in value. Our Digital Media and Technology Group provides M&A and corporate finance advisory to the marketplace for digital media. Clients include Dedicated Marketing Solutions, sold to Media Initiatives Group; Beauty Schools Directory, sold to PlattForm, Visionary Networks, sold to NameMedia; and Falk AG, sold to DoubleClick. Please contact Jay MacDonald ([email protected]), Jeff Dearth ([email protected]) or Ken Sonenclar ([email protected]). Our 6th annual Media Dealmakers Summit will be held in New York on February 7th (write Sam Schulman, [email protected]).
Epic AdvertisingEpic Advertising (www.EpicAdvertising.com) is a global online performance marketing company that provides advertisers and agencies with measurable Internet advertising impact. Leveraging proprietary and patent-pending technologies, and massive reach from its 38,000 publishers, Epic provides its advertising partners with performance and direct response marketing services, transparent display and search consumer traffic, media planning, branded marketing campaigns and a targeted online reach. Epic Advertising is headquartered in New York, with offices in San Francisco, Toronto and London. The company is privately held, profitable, and backed by private equity firms TA Associates and Stripes Group.
Fenwick & WestFenwick & West is a premier Interactive Entertainment law firm, working closely with innovative companies—from start-ups to publicly traded companies—to resolve the complex legal and business issues at the nexus of entertainment and technology. The firm has represented Electronic Arts since its inception in 1982 and currently represents a variety of companies in all areas of interactive entertainment
FileSocietyFileSociety is a revolutionary hosted web service that allows professionals to manage and transfer large files of any kind up to 100 times faster than FTP anywhere around the world using an existing web connection. With easy-to-use interface and access controls combined and the built-in security and speed of Aspera’s Fasp technology, FileSociety is the smartest, greenest way for businesses to share files. FileSociety was developed and is hosted by GLOBALedit (a division of Industrial Color, Inc.). GLOBALedit pioneered on-line digital image workflow from the early days of professional digital photography and is used by thousands of clients including many Fortune 500 companies such as Limited Brands, CBS and Time Warner to automate high-volume digital image review, management and distribution.
FirstMark CapitalBased in New York City, FirstMark Capital has established itself as a venture leader with a strong, national reach over its twelve year history. FirstMark invests in companies that are creating new markets with innovative technology solutions or rethinking existing markets by applying a novel business model. With nearly $2 billion in capital commitments, FirstMark’s team of investment and operations professionals have decades of real-world experience and leadership in core technology markets, making the firm uniquely qualified to offer industry insight, relationships and the operational expertise to build lasting businesses. For more information, please visit www.firstmarkcap.com.
Spon
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46 | ALWAYSON | ONMEDIA NYC 2009
OnMedia NYC February 2nd– 4th, 2009Ritz Carlton – Battery Park, NYC
AlwaysOn09
ForbesForbes.com (www.forbes.com), home page for the world’s business leaders and the No. 1 business news source in the world, is among the most trusted resources for senior business executives, providing them the real-time reporting, uncompromising commentary, concise analysis, relevant tools and community they need to succeed at work, profit from investing and have fun with the rewards of winning. Throughout the business day Forbes.com publishes more than 4,000 articles, delivering the best of Forbes’ journalism and that of its selected partners with all the immediacy, depth and interactivity that the Web allows. Forbes.com is part of Forbes Digital, a division of Forbes Media LLC. Forbes.com and affiliated properties—ForbesAutos.com, ForbesTraveler.com, Investopedia.com, RealClearPolitics.com, Clipmarks.com and the Forbes.com Business and Finance Blog Network—together reach 40 million business decision makers each month.
Horn GroupHorn Group is a digital communications firm specializing in public relations, social media and interactive services. We are experts in what people read, see and hear to influence their behavior and buying decisions. Every program we develop is customized to achieve specific business and marketing goals. We develop the right message, and get that message out to all of your constituents—most notably press and analysts, but also customers, employees, business partners and shareholders. Unlike other firms, Horn Group includes high-end communication services in the public relations mix—from web development and graphic design to market research and financial communications. www.horngroup.com
IBMIBM is the world’s largest technological company, providing leadership and innovation throughout the world for more than 80 years IBM is the largest supplier of hardware, software, and Information Technology services, and pioneered the development and implementation of e-business solutions IBM Sales & Distribution, which supports more than a dozen key industries worldwide, works with companies of all sizes around the world to deploy the full range of IBM technologies (www ibm com).
KalturaKaltura provides the world's first Open Source Online Video Platform, which presents a low-cost and flexible alternative to the proprietary video solutions in the market. With more than 15,000 active publishers including top corporations and brands, award-winning Kaltura is growing rapidly—with hundreds of new sites joining daily. Beyond catering directly to web publishers, Kaltura's open framework provides integrators and developers the ability to create custom video applications with minimal time and effort. The platform also includes unique collaborative and interactive features that increase user engagement and time spent on site. www.kaltura.com
KPMGKPMG LLP, the audit, tax and advisory firm (www.us.kpmg.com), is the U.S. member firm of KPMG International. KPMG International’s member firms have 113,000 professionals, including 6,700 partners, in 144 countries. www.us.kpmg.com
ONMEDIA NYC 2009 | ALWAYSON | 47
KyteKyte (www.kyte.com) is a universal digital media platform that enables brands and communities to easily produce live and on-demand digital content, distribute it to multiple online and mobile destinations simultaneously, engage with an audience through multimedia communications, and monetize their brand assets. Through strategic partnerships with the world’s leading media companies, mobile carriers, and mobile device manufacturers, Kyte is building a global digital content distribution platform with massive user adoption and monetization potential. The company is headquartered in San Francisco, California, with a European office in Zurich, Switzerland. Investors include Draper Fisher Jurvetson, Telefónica, Nokia Growth Partners, Steamboat Ventures, TeliaSonera, DoCoMo Capital, Holtzbrinck Ventures, Swisscom and others. Visit Kyte online at http://www.kyte.com.
Level 3 CommunicationsLevel 3 Communications is the choice for companies that need the surest way to deliver content. Whether you’re broadcasting live events in HD, distributing video or user-generated content, providing gaming services or software downloads– our complete portfolio of services supports early-stage companies to global brands. We help shorten your distance to global Internet destinations by reaching 18 of the top 20 broadband ISPs in North America, accounting for 75 percent of eyeballs. Level 3 is the industry leader to trust for network scalability, international coverage and superior performance.
Manatt, Phelps & PhillipsManatt, Phelps & Phillips, LLP, is known for quality, for extraordinary commitment to clients, for integrated, relationship-based services, and for a range of specialized capabilities typically found only in boutique firms. We are deeply committed to diversity, to public service, to involvement in the communities we serve and to excellence in all we do As one of the nation’s premier law and consulting firms, we are proud to represent sophisticated clients located throughout America and around the world in a range of industries including venture capital and technology, entertainment, advertising, marketing and media, financial services, consumer goods and services, energy and natural resources, healthcare, and real estate. www manatt com
NYSE EuronextNYSE Euronext (NYX) is the world’s leading, most liquid and diverse exchange group. It offers a broad array of financial products and services in cash equities, futures, options, exchange-traded products, bonds, market data, and commercial technology solutions, all designed to meet the evolving needs of issuers, investors and financial institutions. Spanning multiple asset classes and six countries, NYSE Euronext’s exchanges include the New York Stock Exchange, Liffe, Euronext and NYSE Arca. With more than 6,500 listed issues, more than any other exchange group, trading on NYSE Euronext’s equity markets represents more than one-third of the world's cash equities volume. NYSE Euronext also manages the leading European derivatives exchange by value of trading. www.nyx.com
Rocket Fuel Rocket Fuel Inc.'s mission is to be the best ad optimization company on the planet. Today, the Rocket Fuel Network delivers out-of-this-world performance to display advertisers seeking cost-effective results without compromising brand. And the Rocket Fuel Optimization-as-a-Service platform enables other ad networks and publishers to deliver and optimize campaigns for their advertisers. The company was founded in 2008 by veterans of online advertising, SaaS, marketing automation, and massive-scale data processing, with key roles in Yahoo!, DoubleClick, NetGravity, E.piphany, and salesforce.com. Campaigns run better on Rocket Fuel.
48 | ALWAYSON | ONMEDIA NYC 2009
Spon
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OnMedia NYC February 2nd– 4th, 2009Ritz Carlton – Battery Park, NYC
AlwaysOn09
RockYouRockYou is the leading innovator, creator and distributor of applications on the social web. The RockYou Ads network provides customized application-based branding and advertising campaigns that can be easily distributed across social networking platforms and engage directly with active users. RockYou Ads hosts the largest social advertising network spanning social network platforms including Bebo, hi5, Facebook, Friendster and MySpace. Headquartered in Redwood City, California, RockYou is funded by DCM, Lightspeed Venture Partners, Partech International and Sequoia Capital, SK Telecom Ventures and Softbank. For more information about RockYou, please visit http://rockyou.com/corp/about.php.
Silicon Valley BankSilicon Valley Bank is the premier commercial bank for companies in the technology, life science, venture capital/private equity and premium wine industries. SVB provides a comprehensive suite of financing solutions, treasury management, corporate investment and international banking services to its clients worldwide. Through its focus on specialized markets and extensive knowledge of the people and business issues driving them, Silicon Valley Bank provides a level of service and partnership that measurably impacts its clients’ success. Founded in 1983 and headquartered in Santa Clara, Calif., the company serves clients around the world through 27 U.S. offices and international operations in China, India, Israel and the United Kingdom. Silicon Valley Bank is a member of global financial services firm SVB Financial Group (Nasdaq: SIVB), with SVB Analytics, SVB Capital, SVB Global and SVB Private Client Services. More information on the company can be found at www.svb.com
SoftBank CapitalSoftBank Capital is an independent venture capital firm focused on high-growth, technology-based businesses benefiting from the rapid deployment and adoption of broadband and mobile technologies. Through its current fund, SoftBank Capital Technology Fund III L.P., the firm has invested in companies including Ad Infuse, Aequus Technologies, Associated Content, Beliefnet, Buddy Media, BuzzFeed, Communicado, DanceJam, Desktone, Echo360, Giant Realm, GoodMail Systems, Grab Networks, The Huffington Post, Insightix, KickApps, Litescape Technologies, Mobile Posse, Nellymoser, The Newsmarket, Pivot, PureVideo, Rivermine, Sermo, Thumbplay, V-Enable, Voodoovox, and ZipList. For more about SoftBank Capital, see www.softbank.com.
Sonnenschein Nath & Rosenthal—Venture Technology GroupA boutique within a global firm, Sonnenschein's Venture Technology Group is among the top national venture firms as ranked by Chambers USA, and one of the Top 10 firms nationally in venture capital deals for 2007 as reported in Dow Jones Private Equity Analyst. The team comprises more than 200 attorneys, with a robust network of venture capital and investment banking firms from Silicon Valley to Boston and New York. Our practice is unique among its peers for its interdisciplinary focus on finance, strategy, intellectual property protection and patent litigation, outsourcing, public policy, healthcare, information intelligence, anti-piracy and Asia-Pacific. Sonnenschein's Venture Technology group has deep expertise in IT, life sciences and medical devices, new media, clean technology, and telecommunications. The practice is headed globally by Victor H. Boyajian. www.sonnenschein.com
About Epic AdvertisingEpic Advertising provides advertisers and agencies withagencies
measurable Internet advertising impact. Leveraging proprietaryging proprie
and patent-pending technologies, and over 38,000 publishers,000 publish
Epic provides its advertising partners with performance andformanc
direct response marketing services, search engine marketing,gine marketin
media planning, branded marketing campaigampaigns and a targeted,
worldwide reach.
Our CompanyWe invite you to look at our past news, which includes thepast news, which includes the
disclosure of recent company performance benchmarks.ny performance benchmarks
Though we do not publicly disclose all of our revenue andsclose all of our revenue an
financial statements, some key stats are:ts are:
Profitable since inception (2000)
Revenues well into the 9 figures in 2008, with core businesseswith core businesses
growing each and every year since incepption
Over 1,400 advertisers and 38,000 publishers servelishers served by Epic
Recognized in 2008 as an AlwaysOn Global 250 cGlobal 250 company,
recognizing the top 250 private companies in the wonies in the world.
Recognized in 2008 as an Inc. 5000 company, amocompany, among the
fastest-growing private companies in thhe U.S.
Key Company Stats
- Retail - Health & Pharmaceuticalsmaceutica
- Gaming - Personals
- Education - Social Media
Traffic from over 225 countries!
Over 25 million transactions generateated per year!
Publisher base of over 38,000!00!
What We Bring tng to Advertisers and Agencieses
Enormous internet reach (Comscore-verified)ternet reach (Comscore-verified).
Targeted, worldwide traffic on virtually any delivery platform.worldwide traffic on virtually any delivery platfo
Access to our vast publisher network.o our vast publisher netw
In-House Creative Services.se Creative Servic
In-House Internet Marketing Compliance team ensuringouse Internet Marketing Compliance team ensuring
brand safety and proper campaign contrond safety and proper campaign controls.
A variety of pricing models including CPA, CPM, CPC andvariety of pricing models including CPA, CP
pCPM (patent-pending).PM (patent-pe
Full transparency into ad and site targetingll transparency into ad and s
In-House Media Planning and customized demograp-House Media Planning and customized demographic
analysis. nalysis.
Site lists and full transparency in media planning.te lists and full transparency in media planning.
how the web is wonorm
AzoogleAdgleAds:Direct respect response marketing -unrivaled nrivaled and unmatched
oogleAdAzoogleAds is our flagship direct response
business, business, known as the highly-acclaimed
e-based ad nperformance-based ad network division of Epic Advertising.
It is through AzoogleAIt is through AzoogleAds that our highly qualified publisher
base of over 38,000 m00 monetizes performance-based marketing
campaigns for hundreds of advertisers spanning dozens ofhundreds of advertisers spanning dozens of
vertical channelss.
Epic Search:ESearch engine marketing solvedBecause of the intense demand from
advertisers specifically related to Search Engine
Marketing, we operate a prosperous business known as Epic, w
Search, or the “Epic Certified Search Program”. This programr th
is specifically meant for major advertisers interested in havingcall
Epic and our specially-certified search publishers run marketingd ou
campaigns on their behalf on a performance basis usually ongns
a CPA basis.ba
Epic Display:Taking top brands to the apexof display advertisingA major distribution arm for Epic Advertising
is Epic Display, which is a perfect fit for high-
quality, top-tier display advertisers and agencies. The Epicqual
Display business leverages our own proprietary targetingDisplay bus
optimization technology, and targets high quality weband optimization
inventory for large advertisers.nventory for large ad
ontact UsContact UsYou can call us toll-free at 1-866-891-0300. We are alsoYou can call us toll-free at
reachable via fax at 1-888-666-3120. If you would like to emailble via fax at 1-888-666-3
us, you can use the followinguse the following:
Advertiser and Agency InquiriesAdvertiser and Agency [email protected]@epicadvertising.com
Publisher and Affiliate InquPublisher and Affiliate [email protected]@epicadvertising.com
Inquiries outside North Americiries outside North [email protected]@epicadvertising.com
50 | ALWAYSON | ONMEDIA NYC 2009
Spon
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OnMedia NYC February 2nd– 4th, 2009Ritz Carlton – Battery Park, NYC
AlwaysOn09
Sybase 365Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), is the global leader in SMS, MMS and GRX mobile messaging interoperability, the delivery and settlement of SMS and MMS content, mobile commerce and enterprise-class messaging services. Processing more than 200 billion messages per year, Sybase 365 reaches more than 700 mobile operators and 3 billion subscribers around the world. For more information, visit: www.sybase.com/365.
TELEHOUSETELEHOUSE America is the US’s leading provider of dedicated data centers, colocation facilities, international Internet exchanges, managed IT services and business continuity and disaster recovery solutions. A stable and trusted pioneer of carrier-neutral data center services, they provide secure, power-protected environments, where clients house and operate their telecommunications and network resources. Companies from a wide range of industries locate their mission-critical equipment at Telehouse’s colocation "meet-me-centers" in New York and California; taking advantage of the potential business opportunities that exist from other Telehouse customers. Among the many benefits of colocating with Telehouse is the ability to connect to state-of-the-art peering exchanges in New York (NYIIX) and Los Angeles (LAIIX). Additionally, through close ties to its sister companies in Europe and Asia, Telehouse can provide continuous, cost-effective operation of network-dependent businesses around the world. Please visit www.Telehouse.com.
Urban Spirit LifestyleUrban spirit lifestyle is a borderless lifestyle entity dedicated to putting an authentic pulse on the socio economic trends relevant to the millennial influencer segment.We are not defined by race, gender, geography or other previously restricting limitation’s, but by a shared mindset born out of the diversity of youth culture linked by innovation, style, and entrepreneurial pursuits. We provide enterprises and decision-makers lifestyle and market insight in line with engagement of our targeted audience alongside being a multi faceted entity and enterprise enabler developing sub brands and branded extension with our audience in mind.
Vintage FilingsWho is Vintage Filings LLC? We’re the fourth most active S.E.C. Filer, the fastest growing EDGAR filer in the U.S., and an S.E.C. Filing Agent. With the constant changing requirements in SEC filing regulations for public companies, Vintage Filings, a division of PR Newswire, works in partnership with our clients to file their documents in an accurate and expeditious fashion. We provide full service EDGAR filings and newswire services in a prompt manner enabling public companies and their attorneys to stay focused on their core business.
40 MILLIONU N I Q U E V I S I T O R S W O R L D W I D E
More People Get Their Business News fromForbes.com Than Any Other Source in the World
Source: Omniture Worldwide Average Monthly Unique Visitors - October 2008, Forbes Digital Properties.
The Must-Buy Media for ReachingAffluent Business Leaders.
To maximize your ad dollars,
please contact your local sales rep. or:
Kevin Gentzel, Chief Advertising Officer,212-366-8907, [email protected]
Publishing over 4,000 stories a day on a broad
range of business, technology, investing and
lifestyle topics, Forbes.com is far and away the
leading destination for affluent business
decision makers worldwide.
Never before has a media property offered
massive reach to the business leadership
market along with the breadth and depth of
editorial coverage and the ability to target to key
market segments that Forbes.com and Forbes
Digital properties provides.
And we’ll guarantee the success of your
campaign with our Brand Increase Guarantees.
Home Page for the World's Business LeadersSource: Omniture, Adify, July 2008 for Forbes Digital Properties.
The 2009 Madison Avenue
IT List
ONMEDIA NYC 2009 | ALWAYSON | 53
The 2009 Madison Avenue IT ListTwenty-two innovative
marketers who get IT— Information Technology, that is.
Tom BedecarréCEO, AKQA
As CEO, TomBedecarré has madeAKQA one of thedigital marketing industry’s most successful and
innovative companies. It has led thecharge in agency-initiated product innovation. It’s the agency of record forFlip, creator of one of the most successful new consumer product stories of the year, and is arguably the best producer of polished interactive environments, suchas Halo 3’s “Believe” and Coke’s “Happiness Factory.” Under Bedecarré’sleadership, AKQA took an investment from General Atlantic in 2007, whichshould help fuel creativity for some time.
Nick BrienCEO, Mediabrands, Interpublic Group of Companies
Nick Brien is at theforefront of data-drivenperformanceinnovation. A rising star at Interpublic, he helped form
Mediabrands almost two years after Interpublic dissolved its previous media unit. A month later, Brien struck a dealwith ad-technology company Navic that will help marry audience-behavior datawith real-time viewership reporting and ultimately improve media-investment strategies. Watch for Brien to performthe same turnaround for Interpublic’smedia position that he did while he wasCEO at Universal McCann in 2005.
A lwaysOn is proud to announce its second annual Madison Avenue IT List. This power list spot-lights the world’s most innovative marketers whoget “IT"—that is, information technology. We dug deep inside leading agencies to uncover the creative
juice powering the online, mobile, social-network, virtual-world, and—especially—cross-platform marketing campaigns that pushed the enve-lope in 2008.
Many of the heavily blogged-about concepts of the past decade—theDemocratization of Media, Content and Advertising are One, Crowd-Source Your Brand Identity—were finally harnessed in 2008 to boost ROIfor big clients. Obama’s rise online, Nintendo’s virtual destruction of You-Tube, branded entertainment like Forbidden City and Gemini Division that marry Madison Avenue, Hollywood, and Silicon Valley….
These and many other ground-breaking campaigns owe their success tothe following list of ad-agency hotshots.
Lee ClowChairman and Chief Creative Officer, TBWA Worldwide
Since the legendary1984 Apple Computer ad that ran during the Super Bowl, Lee Clowhas masterfully managed Apple’s
digital marketing. For Apple’s rebirth, he used walls, pages, and films that recognized those who “Think Different.” This year, “Mac vs. PC”reasserted its position as the king of “adisodes,” even after a valiant attemptby Microsoft to fight back. Clow beganhis career with Chiat Day during its humble beginnings in Los Angeles and has been with the agency as it’s grown to be on of the ten largest global agency networks in the world.
David DrogaFounder and Creative Chairman, Droga 5Droga 5 creates viral videos like the best of amateurs. This year’s “Bike Hero” was made to spread like the plague online and fueled fanboy mania forNintendo’s Guitar Hero to new heights.David Droga also found success inpolitics with The Great Schlep andphilanthropy with The Million Program, which turns mobile phones into learning tools for NYC publicschool kids. Droga started his career with OMON in Sydney, Australia, then moved to Saatchi & Saatchi, travelingthe globe with the agency until endingup in its London head office. After astint in New York with Publicis, Droga founded his own agency, where hecontinues his successful creativeadvertising streak to this day.
54 | ALWAYSON | ONMEDIA NYC 2009
Sarah FayCEO, Aegis Media North AmericaIn the last eight years, Sarah Fay transformed Carat Interactive into a full-service agency, turned Isobar into the industry’s biggest digital marketing network, and has just been tapped to headup Aegis, earning her iconic status as adigital marketing guru. In her previous role as President of Isobar U.S., shecreated a formidable network of award-winning agencies. Fay is well-known for her knack of building strong client relationships, a talent that will serve her well as advertising continues to mergewith digital media and top consumer brands.
Mike GeigerChief Digital Officer, Goodby, Silverstein & Partners
In 2003 Mike Geiger created the Interactive Production Department at Goodby,Silverstein & Partners,becoming the agency’s
first Chief Digital Officer in 2008. Whilehe still oversees production of allinteractive and emerging technology projects, he is now looking to improveand expand the agency’s digitalofferings. Geiger draws heavily on hisexperience leading multidisciplinaryteams in strategy, branding, interactiondesign, and development of new mediaand advertising content. But three little words sum up his inclusion on this year’slist: Nintendo Wario Land. If you haven’t seen it (were you hibernatingthis year?), watch it. Nuff said.
Saatchi & Saatchiperfected the new genreof long-form online ads. If the commercial is that good, why not make it five minutes?
Graf has always been a writer at heart,
writing comedy sketches in college, but started his career as a stockbroker after earning a degree from the University of Notre Dame. Most recently, asExecutive Creative Director at TBWA, he worked with clients Sprint and Mars(Skittles, Starburst, Combos, and Snickers) as well as travel and leisuredestination brands like Embassy Suites, hotels.com, and Visit Britain.
Bob GreenbergChairman & CEO, R/GABob Greenberg has been “getting” I.T.since the late ’80s when he pioneered the integrated digital studio. His shopcontinues to forge new marketingconcepts like Nike’s customizationinitiative, and the Ballers Network, aFacebook app for basketball players tofind games and manage leagues. Greenberg has successfully launched a multi-platform interactive ad agency that’s dedicated to working withdatabase-driven information and multi-channel e-businesses. The agency now comprises a single production company,developing technology, gaming, digital design, production, advertising, andmarketing under one roof.
Paul GunningCEO, Tribal DDB
Tribal maintained its digital cred this yearwith the Seduction by Light film to promotePhilip’s Aurea, and the digital shop has been
tapped to lead overall advertisingstrategy for clients like McAfee. PaulGunning rose from several executive management positions at Tribal DDB in which he helped develop online advertising strategies for clients such asLowe’s Home Improvement, Johnson & Johnson, and State Farm Insurance. His goal: To work across his office’sroster of clients to focus interactiveadvertising efforts within actualbusiness objectives.
Chris HughesOnline organizer for Barack Obama’s presidential campaignChris Hughes coordinated President
Barak Obama’s online social media campaign and runs my.barackobama.com, which helped the campaign collectmore money than both the Democratic and Republican National Committees.In his brief career, Hughes has developedtechnologies that make it easier forpeople to communicate and self-organize. After co-founding Facebook in 2004, he went to work on BarackObama’s presidential campaign as theDirector of Online Organizing, wherehe was charged with developing onlinetools to engage and empower supportersto network and self-organize.
Andrew Keller & Rob ReilleyExecutive Creative Directors, Crispin Porter & BoguskyAndrew Keller and Rob Reilly are the directors behind Burger King’s high-buzzads, including “Whopper Freakout” and “Whopper Virgins” as well as Microsoft’sexperimental Gates & Seinfeld mini Webfilms and the revitalization of theVolkswagen brand. The agency is knownfor making excellent use of viral marketing, which had much to do withBurger King’s turnaround using theSubservient Chicken in a series of Web, TV, and print spots, and even included a one-time, pay-per-view program. In 2008, Microsoft signed the agency up to take on Apple in the war of the home computermindshare.
David KennyManaging Partner, Vivaki
Former CEO of Digitas, David Kenny was tapped this year to headup VivaKi, Publicis’new umbrella group designed to coordinate
cross-channel initiatives. The promotion is emblematic of Madison Avenueentering the digital age. In his 11 years as CEO of Digitas, Kenny led that agency toan industry-leading position in digital anddirect marketing services. As a result, theagency is now helping the world’s biggest brands combine media, marketing, technology, creativity, imagination, and analytics to ignite emotional bonds between people and brands.
The 2009 Madison Avenue
IT List
ONMEDIA NYC 2009 | ALWAYSON | 55
Janet Kestin & Nancy VonkChief Creative Officer & Art Director Ogilvy & Mather Toronto
Janet Kestin was thecreative director on Dove’s ground-break-ing "Evolution" and"Onslaught" videos.This year, she’s crowd-
sourcing philanthropy with Maxwell House’s socially-conscious "Brew Some Good" campaign. Her work with artdirector partner, Nancy Vonk, has won awards including Cannes Lions, One Show Pencils, and Clios. Their previousDove "Litmus" campaign was one of the most successful in Dove’s 35-year history and is on permanent display at the RoyalOntario Museum in Canada.
JP MaheuChief Digital Officer, Ogilvy North America
JP Maheu started out inhotshot digital shop Razorfish and was thefirst Chief Digital Officer at a big Madison Avenue firm.
He is specifically tasked with leadingOgilvy’s digital innovation by manag-ing change and working with clients who are evolving in the digital space. Under his auspices, Ogilvy has pro-duced some of the most compelling digi-tal campaigns of the last two years,including Dove’s “Evolution” andMaxwell House’s “Brew Some Good,”both from Ogilvy’s creative stars JanetKestin and Nancy Vonk.
Karen MonahanHead of Interactive Production, Bartle Bogle HegartyLong-time digital evangelist KarenMonahan heads up BBH’s interactiveshop. Monahan joined Bartle Bogle andHegarty after managing digital produc-tion studio Perfect Fools’ U.S. operations. Monahan has produced some of the slick-est movie sites and games in the last few years, including Fantastic Four, Legend of Zorro, and Underworld. The agency is known for turning out cool commercials for clients such as Levi’s, Audi, Unilever, and Johnnie Walker. In 2006, BBH
opened what it called the first virtualadvertising office in Second Life.
Andy MoeckCEO, ADISN
ADISN is low on flash, big on brain power.Formerly, Andy Moeck was a founder and Chief Technology Officer of Teleo, which was
bought by Microsoft. His new shop, ADISN, has pioneered a microtargetingtechnique that customizes every detail of an ad, down to the fonts and colors, based on user behavior. Its foundation is a data-base of hundreds of millions of relation-ships that are used to make a real-time decision as to what is the most relevant or appropriate campaign to show to a user. ADISN’s relationship-based targetingmix may be a key ingredient in the secret sauce to online ad monetization.
Benjamin PalmerCEO, Barbarian Group
Benjamin Palmer bringsthe Barbarian Group tenyears of design experi-ence in print, broadcast,and interactive and leads the company’s cre-
ative group, overseeing strategy as well as digital execution. Barbarian Grouplaunched one of the smarter innovationsof the year with its t-shirt project for CNN, which grabbed 2 millionpageviews in six weeks. As a digitalpinch-hitter, it’s added Getty Image’s Moodstream site, Dove’s Waking upHannah destination, and Adobe Photoshop Express’ site to its list of onlinesuccesses kicked off in 2004 by its interac-tive contributions to Subservient Chicken.
Kevin RoddyExecutive Creative Director, BBH New York
Kevin Roddy joinedBBH New York as theExecutive CreativeDirector in 2004, and has been pushing theagency’s creative reputa-
tion into new and broader territories.
These include a television show on MTVfor Axe called The Gamekillers, a YouTube sensation for Smirnoff Raw Tea called Tea Partay,and a web campaign forMentos where the candy gave anyone in the world a summer intern named Trevor. Roddy put together one of our favorite experiments of the year: Oasis Rehearsal. BBH recruited street musicians to debutOasis’ new album on New York Citystreet corners and encouraged fans toupload their videos of the performances to a YouTube channel.
As the only “brandedentertainment” execu-tive in the industry, Doug Scott is quickly melting the wallbetween Hollywood
and Madison Avenue. He’s created origi-nal entertainment owned by IBM, Cisco, Unilever, and BP, including Forbidden City, IBM’s original production airing onthe History Channel. Prior to joiningOgilvy, Scott was co-founder of MATTER, where he developed and pro-duced high-visibility integrated market-ing programs for Sean Combs, Ford Motor Company, and Blender magazine.r
Matt SpiegelCEO, Omnicom Media Group Digital
Matt Spiegel is working with NBCU to forge the genre of branded-content, Web-basedseries with offerings like Gemini Division, which
will include brand integration for Intel,Microsoft, and UPS. Spiegel is currentlydeveloping the vision and roadmap forOMG’s digital solutions around the world by working with each OMG agency to ensure that it is providing cli-ents with state-of-the art digital market-ing services. He joined Omnicom MediaGroup when the company he founded,search specialist Resolution Media, was acquired by Omnicom.
Matt Bowman is the managing editor of AlwaysOn.
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Billboard’s Mobile Entertainment Live! Spring—2009www.mobileentertainmentlivespring.comMarch 31, 2009, Las Vegas Convention Center, Las Vegas, NevadaWhere the Wireless, Entertainment and Advertising Industries Connect!Guided by Billboard’s editorial team, this one-day conference—the official mobile entertainment event of CTIA—will bring together the leading thinkers in each field to discover how all three can work together to create the content that people want to see, at the right price, and in the right way!To register visit www.mobileentertainmentlivespring.com.For questions on registration call 646.654.4343 or email [email protected].
Conference GuruConference Guru reviews thousands of conferences to find great conferences and establishes partnerships with the organizers that enable us to offer a limited quantity of conference passes at a great price. Sign up for our eblasts to get the inside scoop on all the conferences you need to be at and to receive exclusive Guru Only deals, discounted passes you can’t get anywhere else. You can also check out our conference calendar for a comprehensive list of technology, media, entertainment and venture capital conferences around the world. Visit us today at www.conferenceguru.com. Conference Guru—Great Conferences. Great Prices.
The Entertainment & Media Management InstituteThe Entertainment & Media Management Institute (EMMI) at the UCLA Anderson School of Management has been established to serve as the preeminent center for thought leadership and management education in global media and entertainment. Through ground-breaking primary and applied research, strategic industry partnerships and innovative educational programming, EMMI is centered on one mission—namely, to develop extraordinary business leaders who inspire innovation and leading-edge practices that enhance their organizations, their industry and society at large. In satisfying this mission, EMMI serves as far more than just a curriculum offering, but rather as an interdisciplinary think tank focused on Knowledge Development, Knowledge Dissemination, Strategic Partnerships, Graduate & Professional Education and Alumni & Professional Networking.
The Executive CouncilThe Executive Council is New York's premier business forum for senior executives, their advisors, and capital markets professionals to network in a highly collaborative and stimulating environment. Through its member base of 3,500 New York metro business leaders, the organization has built a reputation for highly acclaimed conferences, executive education programs, and member-hosted gatherings that focus on critical business and leadership issues at the forefront of corporate America today. www.execcouncil.org
GarysGuide.orgGarysGuide.org is the #1 Events Calendar for Technology & Media Professionals and is currently live in 16 of the biggest tech hubs in the country including New York, Boston, Washington DC, Chicago, Los Angeles, Austin, San Diego, Denver, Portland, Seattle, Toronto, Las Vegas, Philly, Phoenix, Atlanta and the San Francisco Bay Area. Recently profiled in the NY Times, it reaches a highly targeted audience of connectors and influencers including VCs, Angel investors, Entrepreneurs, Tech Execs, Bloggers, Analysts, Technologists and more. www.garysguide.org
OnMedia NYC February 2nd– 4th, 2009Ritz Carlton – Battery Park, NYC
AlwaysOn09
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OnMedia NYC February 2nd– 4th, 2009Ritz Carlton – Battery Park, NYC
AlwaysOn09
The Interactive Advertising BureauThe Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.
Internet OldtimersInternet Oldtimers are senior executives and recognized industry thought leaders with at least 10 years of Interactive Marketing experience. Oldtimers interact with 450 of their peers in a confidential virtual space discussing industry issues, trends, measurement, media buying, cross platform deals, business opportunities, emerging media, and technology.The Oldtimers are seeking protégés to join its Mentorship Program. Protégés are tomorrow’s leading marketing professionals looking to learn from mentors at the top of the digital food chain. Mentors focus on the protégé’s business and personal growth goals during the one year program, including the production of an industry research document. www.internetoldtimersfoundation.org
Manhattan Chamber of CommerceMCC advocates for positive business legislation, sponsors educational seminars and networking events, markets our member companies and encourages global business. We also hold street fairs, volunteer expos and support the non-profit community in its quest to improve the quality of life in our neighborhoods. We represent the voice of over 100,000 companies in Manhattan and partner with over 300 diverse business organizations in the city. Our members are part of one of the largest business constituencies in the country representing approximately 1.6 million US employees and approximately 4.5 million employees globally. Locally, our member companies have over 165,000 employees. And, collectively, our member companies account for over $630 billion dollars in annual revenues. Our mission is to create a positive business environment to foster job development and promote business growth... WE MEAN BUSINESS!
MashableWith more than 5.5 million monthly pageviews, Mashable is the world's largest blog focused on social networks and web 2.0 news. Mashable's readers include the most tech-savvy early adopters, venture capitalists, entrepreneurs, influencers, Web 2.0 aficionados and technology journalists. www.mashable.com
Mediabistro Circus 2009http://www.mediabistrocircus.comExtraordinary Impact: Where Media Meets TechnologyMediabistro Circus will introduce you to innovative thinkers shaping media and technology. Join us for a two-day summit about new opportunities created by the convergence of digital and traditional media. Featuring Gary Vaynerchuk (personal branding pioneer and host, Wine Library TV) and Gina Bianchini (co-founder & CEO, custom social media company Ning.com). Register by April 15, 2009 and save $100!
Myers PublishingMyers Publishing has provided thought leadership, insightful opinions and visionary intelligence for media, advertising, and entertainment professionals since 1984. The enterprise publishes daily e-Reports (Jack Myers MediaBizBloggers), and a network of media industry websites (JackMyers.com, MediaVillage.com). For more than two decades, Jack Myers has been the media industry’s leading analyst, researcher and advisor on revenue-generating relationships among marketers, agencies and media sellers, providing business development services and visionary insights on relationship best practices to more than 250 companies. Jack works with companies to identify, target and enhance business relationships.
NATPENATPE provides a constantly evolving and dynamic business-to-business setting to turn programs into revenue streams. We're at the heart and soul of video content. We care about the whole story, who tells it and how it's told across all media platforms. It's where creative, analytic and strategic media professionals engage and find common ground.2009 NATPE Market & ConferenceJanuary 26-29Mandalay Bay Resort, Las Vegaswww.NATPEmarket.com
OPPORTUNITY GREENOPPORTUNITY GREEN, Los Angeles' premier annual gathering, is a convergence of 500+ prime movers & shakers and up & coming innovators driving today's new green economy.Hosted by the UCLA Anderson School of Management's Price Center, Opportunity Green targets businesses, entrepreneurs, investors and cultural creatives interested in the newest trends & developments in sustainability. Opportunity Green 2009 is a chance to turn changes into opportunities by anticipating the major shifts ahead, and meeting the people who drive them. The topics will cover some of the ongoing conversations in sustainable business such as transparency, strategic modeling, branding, design and leadership. Additionally, some very timely issues will be addressed like the impact the recession will have on the green economy, clean tech, current trends and how to get funding in this current climate. Visit us at: http://www.opportunitygreen.com, Opportunity Green Tweets @ http://twitter.com/oppgreen/.SAVE THE DATE: November 7th & 8th, 2009Opportunity Green Sustainable Business Conference at UCLA
Punch Media GroupPunch Media Group is the sole international media & technology company specializing exclusively in cutting-edge youth lifestyle. With offices in the U.S. (NY and LA) and Paris, France; the #1 and #2 markets for hip hop worldwide, the company has been the force behind at least a billion dollars worth of goods affiliated with names/products from "Eminem Presents The Slim Shady Show" digital video disc to the launch of mogul Jay-Z's Rocawear clothing line in Europe. Punch Media Group provides digital content development services division, a new media marketing/consulting division, digitial home entertaiment department and mobile phone application development division. The company's staff has collective experience from MTV Networks and Universal; and boasts such clients/partnerships with Warner Music Group, Warner Bros. Pictures, Blackberry and more. For further contact and address information, please visit www.punchmediagroup.net.
OnMedia NYC February 2nd– 4th, 2009Ritz Carlton – Battery Park, NYC
AlwaysOn09
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OnMedia NYC February 2nd– 4th, 2009Ritz Carlton – Battery Park, NYC
AlwaysOn09
The Software & Information Industry AssociationThe Software & Information Industry Association (SIIA) is the principal trade association for the software and digital content industries. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to more than 500 leading software and information companies. For further information, visit www.siia.net.
SobelMedia/NY:MIEG (The New York Media Information Exchange Group)Founded and organized in June 2006, SobelMedia/NY:MIEG (The New York Media Information Exchange Group) bring together media, entertainment and financial professionals who meet monthly in New York City to explore ideas and offer wisdom on the profound changes that are forever changing the industry. Its members not only stay abreast of those changes but also maintain their relevancy on crucial topics. Our events provide a forum for continuing education for all professionals who work with media.
Steak DigitalSteak is the search-inspired communications agency offering search, media and design services to clients such as Alpha Media Group, Virgin Holidays, British Gas, InStyle and Marie Claire. Steak’s search-inspired communications approach is based on deriving marketing insights from search data and applying these insights across a brand’s marketing and communications efforts. In 2007, Steak was named Media Agency of the Year at the Interactive Marketing and Advertising Awards in the UK. Steak has offices in New York, London and Melbourne. Visit us at http://www.steakdigital.com.
WITIWITI is the premiere global organization empowering women in business and technology to attain their professional goals and dreams. With a global network of smart, tech-savvy women, WITI has powerful programs and partnerships that provide connections, resources, opportunities and a supportive environment. Since 1989, WITI has delivered value to individuals, small businesses, and corporations. www.witi.com. Build. Empower. Inspire.
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OnMedia NYC February 2nd– 4th, 2009Ritz Carlton – Battery Park, NYC
AlwaysOn09
Monday, February 2, 2009
Tuesday, February 3, 2009
5:15PM – BALLROOM 1 OPENING NIGHT REMARKS & WELCOME Co-Host: Tony Perkins, Founder, AlwaysOnCo-Host: Bill Cleary, Founder, Cleary & Partners
5:30PM – BALLROOM 1KEYNOTE: WE ARE THE FUTURE! Tim Draper, Managing Director, Draper Fisher
Jurvetson
5:45PM –BALLROOM 1PRESENTING THE BEST OF ONLINE VIDEO ADS Matt Bowman, Managing Editor, AlwaysOn Jean-Philippe Maheu, Chief Digital Officer, Ogilvy
North America
6:15PM – BALLROOM 1INTRODUCING THE 2009 ONMEDIA 100 AWARDS Co-Host: Tony Perkins, Founder, AlwaysOnCo-Host: Brian Hughes, Partner, KPMG Frank Addante, CEO, the Rubicon Project, OnMedia
100 Overall Winner
9:45AM –BALLROOM 2CEO SHOWCASE -- ONLINE ADVERTISING SERVICE PROVIDERSPresentations by CEOs of the hottest companies in this sector.Zephrin Lasker, CEO, PontiflexBob McNulty, CEO, Beyond Commerce, Inc.Elizabeth Blair, CEO, Brand.net Chris Cunningham, CEO, Appssavvy Zvika Netter, CEO, InnovidNir Eyal, CEO, AdNectarDuring this session the following industry experts will comment, and thereafter CEOs will be available for 30-minutes of Q&A and demos in the lobby.Chip Korn, Partner, Sonnenschein, Nash &
10:45AM – BALLROOM 1UNLEASHING MOBILE MEDIA & ADVERTISINGHow will mobile advertising grow from a work-in-progress to meet its mass-market potential? Moderator: Mark Newhall, Co-Founder, IdealWave
10:45AM - BALLROOM 2 CEO SHOWCASE — ONLINE ADVERTISING SERVICE PROVIDERS & MEASUREMENT Presentations by CEOs of the hottest companies in this sector.Anupaum Gupta, CEO, MixpoJon Aizen, COO, DapperNick Koudas, CEO, SysomosAlex Terry, CEO, NeoEdgeDuring this session the following industry experts will comment, and thereafter CEOs will be available for 30-minutes of Q&A and demos in the lobby.Scott Kaufman, Partner, Cooley Godward Kronish LLP 11:30AM – BALLROOM 1KEYNOTE: WHY THE MONEY ISN'T WHERE YOU THINK IT ISBrian Wieser, SVP, Magna
6:45PM –BALLROOM 1LEVERAGING CELEBRITY: HOW MUSIC-INDUSTRY PARTNERSHIPS CAN HELP BRANDS REACH TARGET DEMOGRAPHICSModerator: Anjula Acharia Bath, CEO & Co-founder,
www.desihits.comRohan Oza, Chief Marketing Officer, Glaceau Roy Edmondson, Partner, Global Brand Practice,
KetchumLiz Schimel, Global Head of Music, Nokia Charlie Walk, former President, Epic Records & current
President/CEO, CWE Media, in partnership with Endemol USA
7:30PM – HARBOR VISTARECEPTION & NETWORKING
11:30AM –BALLROOM 2CEO SHOWCASE -- WEB SERVICES & DIGITAL CONTENT PUBLISHERSPresentations by CEOs of the hottest companies in this sector. D.L. Baron, CEO, ExperticityTim Schigel, CEO, ShareThis Derek Dukes, CEO, DipityTom Patterson, CEO, WizeMark Moran, CEO, Finding DulcineaRob Frasca, CEO, ViximoJoe Safina, Founder & Co-CEO, Loud.comDuring this session the following industry experts will comment, and thereafter CEOs will be available for 30-minutes of Q&A and demos in the lobby..Scott Kaufman, Cooley Godward Kronish LLPFred Cannone, Vice President, TelehouseRick Valenzuela, VP Business Development, Akamai
11:45AM –BALLROOM 1THE STATE OF ONLINE ADVERTISINGLeading online advertisers deconstruct the sector's state and growth prospects for 2009.Moderator: Bill Morrison, Partner, ThinkEquity
PartnersBrian Wieser, SVP, MagnaDavid Moore, Chairman & Founder, 24/7 Real MediaMike Afergan, SVP Advertising Business Solutions &
CTO, AkamaiJeff Lanctot, Chief Strategy Officer,Razorfish Frank Addante, Founder & CEO, the Rubicon Project
12:30PM – LUNCH
1:30PM – BALLROOM 1 THE SMARTPHONE REVOLUTION: HOW TO CAPITALIZE ON ITThe verdict is in, the iPhone has set a new standard in mobile computing. Will Steve Jobs and ATT make all the money, or can entrepreneurs and carriers really cash in big?Moderator: Will Hodgman, EVP - International and
JICM, comScoreTim Westergren, Founder, Pandora Jamie Wells, Mobile Director, OMD's Ignition FactoryMarco Argenti, VP, Media, Nokia Eric Litman, CEO, Medialets
8:45AM – BALLROOM 1 KEYNOTE: TAPPING INTO DIGITAL GUSHERS Optimizing online advertising is both an opportunity and imperative.Josh James, CEO, Omniture
9:00AM – BALLROOM 1AD NETWORKS 3.0 -- SEPARATING THE WHEAT FROM THE CHAFFHow are the next generation ad networks succeeding, and will continue to increasingly take market share from the older, established networks? Moderator: Greg Stuart, Former CEO of IAB and
9:00AM –BALLROOM 2ELECTION 08: WHAT SOCIAL MEDIA & OBAMA CAN TEACH BUSINESSSocial media's influence on minds and pocketbooks was demonstrated by Barack Obama's presidential campaign -- what can business leaders learn?Moderator: Chris Nolan, Editor and Founder,
Spot-on.comLarry Weber, Chairman, Racepoint Group, Digital
9:45AM – BALLROOM 1OPPORTUNITY STRIKES TWICE: LATE-STAGE VC IN A DOWN MARKETIt's a buyers' market out there. Hear how and where VCs are finding value in late-stage digital-media companies.Moderator: Mike Monahan, Partner, KPMGMark Stevens, Partner, Fenwick & West Richard de Silva, General Partner, Highland Capital
PartnersAlan Spoon, Managing General Partner, Polaris
Venture PartnersScott Cutler, EVP, NYSE Euronext
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OnMedia NYC February 2nd– 4th, 2009Ritz Carlton – Battery Park, NYC
AlwaysOn09
Mike Geiger, Chief Digital Officer, Goodby, Silverstein & Partners
4:00PM – BALLROOM 2WHERE ARE THE DIGITAL-MEDIA DEALS IN 2009? Top analysts take a hard look at online innovation. As prices bottom out, which public companies offer the best deals for investors? Moderator: Mark Mackenzie, Senior Digital Media
Analyst, AllianceBernstein Mark May, Senior Internet Analyst, Needham &
Company Youssef Squali, Managing Director, Jefferies &
CompanyJeffrey Lindsay, Senior Analyst, Sanford C. Bernstein
4:45PM –BALLROOM 1VC SURVEY: WHAT YOU'RE TELLING USWhat's the future of venture investing in the media space? Which disruptive technologies will lead to major returns?Mike Monahan, Partner, KPMG Tony Perkins, Founder, AlwaysOn
5:00PM –BALLROOM 1VC OUTLOOK 2010 AND BEYONDEverything you wanted to know, but were afraid to ask, about how to prosper in the current environment
Jeffrey Bussgang, General Partner, Flybridge Capital Partners
Woody Benson, General Partner, Prism VentureWorks
5:00PM – BALLROOM 2BEYOND BEHAVIORAL TARGETINGWhat ad strategies will improve both ad response and consumer satisfaction with advertising.Moderator: David Schatsky, Former President,
6:30PM - 8:30PMRECEPTION Invitation Only. Grand reception on trading floor of the
New York Stock Exchange.Note: only registered conference attendees will be admitted with valid photo ID. There will be buses running between the Ritz Carlton and NYSE.)
1:30PM –BALLROOM 2CEO SHOWCASE -- COMMUNITY PLATFORMSPresentations by CEOs of the hottest companies in this sector, emceed by Ezra Roizen, Contributing Editor, AlwaysOnChris Heldman, CEO, Crispy GamerMike Levy, CEO, OPEN SportsRobert Fishkin, CEO, Reframe ItMichael Lazerow, CEO, Buddy MediaAnu Shukla, CEO, Offerpal MediaDuring this session the following industry experts will comment, and thereafter CEOs will be available for 30-minutes of Q&A and demos in the lobby.Karin Klein, Vice President, Softbank
2:15PM – BALLROOM 1REPORT CARD: VC INVESTMENT IN MEDIA & ENTERTAINMENT PRODUCERSJust a few years ago, there weren't many VCs who invested in content. What's changed to make that far more common now?Moderator: Victor Boyajian, National Chair, Venture
CapitalAhmet Ozalp, Partner, Atlas Venture Ross Goldstein, Co-founder and Managing Director,
DFJ Gotham Ventures
2:15PM – BALLROOM 2CEO SHOWCASE -- TECH ENABLERSPresentations by CEOs of the hottest companies in this sector.Sam Cox, CEO, MilabraBrad Keywell, CEO, MediaBankYangbin Wang, CEO, VobileBenjamin Chen, CEO, MochilaPeter Low, President & COO, EnsequenceEric Best, CEO, MercentDuring this session the following industry experts will comment, and thereafter CEOs will be available for 30-minutes of Q&A and demos in the lobby.Paul Gibson, SVP, Bridge BankFred Cannone, Vice President, Telehouse
3:00PM – BALLROOM 1CEO SHOWCASEPresentations by CEOs of the hottest companies in this sectorGeorge Eberstadt, CEO, TurnToDon Mathis, CEO, Epic AdvertisingJay Hallberg, CEO, SpiceworksJay Bean, CEO, OrangeSodaMark Redgrave, CEO, AmplifyAaron Holm, VP Development, GlobalEditDuring this session the following industry experts will comment, and thereafter CEOs will be available for 30-minutes of Q&A and demos in the lobby.Scott Cutler, Senior VP, NYSEAmish Jani, Managing Director, FirstMark
3:00PM –BALLROOM 2FIRESIDE CHAT: BEYOND ADVERTISINGSaul Berman, Lead Partner, IBM Global Business
ServicesCarla Hendra, Co-CEO, Ogilvy North America
3:45PM – BREAK
4:00PM – BALLROOM 1INTRODUCING THE MADISON AVENUE IT LISTAt a time when advertisers and marketers are scrambling to catch up with new online behaviors, these executives have proven that they “get it”—they’re cracking the online- interactive code and finding effective ways to incorporate mobile, social-network, virtual- world, and especially cross-platform marketing to produce results for their clients. Moderator: Bill Cleary, Founder, Cleary & PartnersPaul Gunning, CEO, Tribal DDB WorldwideBenjamin Palmer, CEO, Barbarian GroupDoug Scott, President, OgilvyEntertainment, Ogilvy
& Mather
V
k
Boardroom
Liberty
Ballroom 1Meals
eVisVV taPhones
Demo Stations
Registration
Ballroom 2
Monday Night Reception
(continued)
Ritz Carlton–Battery Park NYC
Event Map
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Wednesday, February 4, 2009
OnMedia NYC February 2nd– 4th, 2009Ritz Carlton – Battery Park, NYC
AlwaysOn09
9:00AM –BALLROOM 1 REPORT CARD: ADVERTISING MEETS SOCIAL NETWORKSHave ads shown traction on major social networks and if not, how can they be optimized? Moderator: Peter Kafka, Senior Editor, All Things
9:00AM - BALLROOM 2CEO SHOWCASE -- MOBILEPresentations by CEOs of the hottest companies.Vishal Gurbuxani, CEO, MobclixRagnar Kruse, CEO, SmaatoYoav Lorch, CEO, Zlango Mark Caron, CEO, Snac Paul Roberts, President & CEO, Brandfind, Inc.Alex Quilici, CEO, YouMailDuring this session the following industry experts will comment, and thereafter CEOs will be available for 30-minutes of Q&A and demos in the lobby.Jay MacDonald, Partner, DeSilva & PhilipsJay Rand, Partner, Manatt, Phelps & PhillipsMichael Kurtzman, Director, Sybase 365
9:45AM – BALLROOM 1ONLINE MARKETING: TRICKS, TRIALS AND TACTICSFrom leveraging Twitter to search optimization, industry experts reveal their successful online-marketing tactics.Moderator: Janet Cullum, Partner, Cooley Godward
KronishSeth Besmertnik, CEO, ConductorDeborah Cole Micek, CEO, RPMsuccess.comMike Leo, President & CEO, OperativeRich Antoniello, CEO, Complex Media
9:45AM – BALLROOM 2CEO SHOWCASE Presentations by CEOs of the hottest companies
10:30AM –BREAK
10:45AM –BALLROOM 1HOW DID THE AD-NETWORK M&A BONANZA OF 2007 SHAKE OUT -- AND WHERE ARE WE GOING NOW?In 2007, companies from WPP to Microsoft scooped up advertising networks at hefty prices. Observers and buyers discuss how these deals turned out -- and what M&A looks like going forwardModerator: Jay Rand, Partner, Manatt, Phelps &
10:45AM – BALLROOM 2ONLINE ENTERTAINMENT CONTENT -- IS MADISON AVENUE BUYING IT?As more entertainment content is produced for the Internet, are producers lining up the advertising and sponsorship dollars to support it?Lance Podell, CEO, Next New NetworksErick Hachenburg, CEO, MetaCafeBrian Murphy, EVP Branded Entertainment, TBA
Global 11:30AM – BALLROOM 1 REINVENTING THE AGENCY MODELThe changing digital-media landscape is causing agencies to rethink how they add value for clients. Hear about the new model and success stories from industry leaders.Moderator: Rich LeFurgy, Founding Chairman, IAB &
General Partner, ArcherMarc Ruxin, EVP & Chief Innovation Officer,
11:30AM – BALLROOM 2VENTURE CAPITAL AND ANGEL FINANCING WORKSHOPWith the cash crunch and downturn, only top-flight firms can get funding. Venture veterans brief entrepreneurs on the state of private equity and how to raise the next round. Moderator: Sam Angus, Partner, Fenwick & WestMark Stevens, Partner, Fenwick & WestTom Patterson, CEO, WizeBob Greene, Partner, Contour Venture Partners
12:15PM – LUNCH
1:15PM – BALLROOM 1CEO SHOWCASEPresentations by CEOs of the hottest companies, emceed by Ezra Roizen, Contributing Editor, AlwaysOnCarter Brokaw, CRO, Meebo Ron Yekutiel, CEO, KalturaSean O'Neil, CMO, Datran MediaGeorge John, CEO Rocket FuelDuring this session the following industry experts will comment, and thereafter CEOs will be available for 30-minutes of Q&A and demos in the lobby.Jay Rand, Partner, Manatt, Phelps & PhillipsJay MacDonald, Partner, Desilva & Philips 2:15PM – BALLROOM 1 BIG MEDIA'S DIGITAL STRATEGY: WHERE DO PRIVATE COMPANIES FIT?What are major publishers looking for in private companies to enable their digital transformation?Moderator: Amish Jani, FirstMark CapitalJessica Schell, SVP Strategy, NBC Universal Digital
Media Sanjaya Krishna, Principal & US Digital Services
Leader, KPMGJim Spanfeller, President, Forbes.comWalker Jacobs, SVP, Turner Sports and Entertainment
DigitalVivek Shah, Group President, Digital, Time Inc. News
Group
3:00PM – BALLROOM 1WE LOVE OUR ONLINE VIDEO, BUT SHOW US THE MONEYHow are innovative and leading online video providers addressing the challenge of monetization? Moderator: Mark Naples, Partner, WIT StrategyAmir Ashkenazi, CEO, Adap.TVJonathan Heller, Co-Founder & Co-CEO, Freewheel
Media Bill Wohnoutka, VP Biz Dev, Emerging Opportunities
& Strategy, Level 3 Bill Day, CEO, ScanScout
3:00PM – BALLROOM 2BIG-BRAND MARKETING ROUNDTABLE Chief marketers discuss digital marketing--which strategies are working? How can the Web best be leveraged to build brand equity? Moderator: Brandon Gutman, Founding Partner, The
FOCI GroupIra Rubenstein, EVP Global Digital Media Group,
Marvel EntertainmentRobert Hayes, SVP, General Manager, Digital Media,
Showtime NetworksAmanda Kanaga, SVP, Time Inc. DigitalJordan Corredera, Director of Interactive Marketing,
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P17967 M&E Ad for Always On - AmyS.qxd 12/18/06 3:02 PM Page 1
Exploding bandwidth. Growing demand for compelling content. New devices. Innovative business models. Complex issues. Competitors are responding. How will you?
Enter IBM. With a unique combination of media industry experience, business insight, and executional know-how, IBM provides solutions to help you innovate. Improve corebusiness processes and respond faster to market and consumer demands. Leverage yourbrand to deliver new high-value services and content anytime, anywhere. Differentiate your business with IBM. For more information visit ibm.com/media
