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Elevating Awareness of Your Nonprofit

Andrea CarlosLinkedIn

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Join Our Upcoming Webinars

Wed, 12/14: Part III - Advanced Use of LinkedIn • Nonprofit branding, recruitment of volunteers/board

members/employees, building fundraising relationships

Past Webinar (Recording Available)Wed, 11/2: Part I – LinkedIn 101: The Basics• Personal benefits of LinkedIn: the components of a strong

profile, introduction to LinkedIn Students app

What is this webinar about?

LinkedIn for Nonprofits✓ LinkedIn basics for nonprofit professionals

✓ Best practices for nonprofits✓ Tools and resources

Elevate awareness of your nonprofit

✓ Complete your organization’s Company Page

✓ Get followers involved✓ Post status updates

Does your organization have a Company Page?

Quick Poll

Yes – it’s great! No I don’t know

Yes – but it could use a little work

Create a Company Page toshowcase your work

Home

✓ Create or claim your nonprofit’s Company Page

✓ Add an image, logo, and short description

✓ Encourage board members

& supporters to follow you

✓ Post updates to communicate with your supporters

How frequently does your organization post company

updates?

Quick Poll

DailyNever posted an update

Twice a weekOnce a month

Once a week

Consider this: Engage & grow your follower base by regularly sharing company updates

Only 2% of employees regularly share but are responsible for 20% of

engagement

Make Company updates

147% avg increase in engagement by sharing a

photo in your company update

Status updates go a long way to generate awareness

✓ Post at peak activity times

✓ Lead with a catchy first line

✓ Reciprocate

Questions

Connect with Volunteers & Board Members

✓ Ask volunteers and board members to add their work with you to their LinkedIn profile

✓ Build an auto-response:When a volunteer signs up, send them an automated email asking them to include their involvement on their LinkedIn profile

✓ Summarize events in blog posts, and ask your volunteers to share on with their networks on LinkedIn

Have you or someone in your organization ever published a

blog on LinkedIn?

Quick Poll

Yes – I have!No, but we’re in the process of drafting one

Yes – someone in my organization has!

No

Thought Leadership via Blogging

Questions

Master LinkedIn Company Pages with

these steps Add multiple owners to your Company Page• How to: https://help.linkedin.com/app/answers/detail/a_id/4783

Make your Company Page pop• See tips and examples here:

http://blog.linkedin.com/2014/12/09/announcing-linkedins-best-of-company-pages-2014/

Post updates from your organization on LinkedIn• Steps to engage your followers: https://

smallbusiness.linkedin.com/small-business-marketing/engage-your-audience Publish a thought leadership piece

• See examples and get inspiration here: http://blog.linkedin.com/2015/01/07/linkedin-reaches-one-million-posts-opens-publishing-to-new-markets/

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Join Our Upcoming Webinars

Wed, 12/14: Part III - Advanced Use of LinkedIn • Nonprofit branding, recruitment of volunteers/board

members/employees, building fundraising relationships

Past Webinar (Recording Available)Wed, 11/2: Part I – Personal Benefits of LinkedIn• Basics of LinkedIn: the components of a strong profile, introduction to

LinkedIn Students app

Recap & Look Ahead

101 201 301 Add multiple owners to

your Company Page Make your Company

Page pop Post updates from your

organization on LinkedIn

Have directors publish thought leadership pieces

Branding Recruiting: post and

search for volunteers, board members, employees

Recruiting solutions Fundraising

Fill out all components of your profile

Make personal connections to colleagues, board members, and supporters

Post updates on LinkedIn

For more information:

Nonprofit.linkedin.com