Apartment Insight January | February 2010

JANUARY FEBRUARY 2010

Targeting Social Media:

Risks & TipsIn This Issue: 2009 Jewel Awards Winners

3www.snmaonline.org


INSIGHT

SNMA 2010 Board of DirectorsPresidentBret Holmes ...................... 702.699.9261Advanced Management Group

President ElectPaula Lane ......................... 702.362.6444Pinnacle AMS West

Past PresidentAmanda Hahn ................... 702.671.6000Signature Management

Vice PresidentDebra Peterson ................. 702.255.3700For Rent Media Solutions

TreasurerDoug Sartain ..................... 702.873.5995Certified Fire Protection

SecretaryBarbara Kirk ....................... 702.436.2048Camden Property Trust

DirectorChristopher A. Karsaz, ESQ... 702.952.9227Karsaz & Associates

DirectorChristopher Hinojos ......... 702.939.1494Apartment Guide

DirectorDana Murrah ..................... 702.395.1523AMC

DirectorDeborah O’Keefe ............. 702.436.9293The Prime Group

DirectorDonna Gill ......................... 702.362.6444Pinnacle AMS West

Apartment Insight CommitteeMaria Avellana (Board Liaison) 702.227.0444

Stout Management Company [email protected]

Brandi Cooley (Committee Chair) 702.320.8500

RW Selby [email protected]

Bowling CommitteeSteven Olmos (Board Liaison) 702.459.3192

Silver Lands, Inc. [email protected]

Community Outreach CommitteeRhonda Sikes (Board Liaison) 702.438.7678

Avion at Sunrise Mountain [email protected]

Jennifer Pendleton (Committee Chair) 702.895.8887

Sherwin Williams [email protected]

Dinner Meeting CommitteeChristopher Hinojos (Board Liaison) 702.939.1494

Apartment Guide [email protected]

Doug Sartain (Committee Chair) 702.873.5995

Certified Fire Protection [email protected]

Education CommitteeDana Murrah (Board Liaison) 702.395.1523

AMC, LLC [email protected]

Golf CommitteeRobert Groucutt (Board Liaison) 702.895.8887

Sherwin Williams [email protected]

Ricky DeTagle (Committee Chair) 702.939.1494

Apartment Guide [email protected]

Jewel Awards CommitteeTeresa Jackson (Board Liaison) 702.873.5995

Certified Fire Protection [email protected]

Misty Justice (Committee Chair) 702.682.0188

Alliance Residential [email protected]

Legislative CommitteeBarbara Kirk (Board Liaison) 702.435.9800

Camden Property Trust [email protected]

Christopher A. Karsaz, ESQ. (Committee Chair) 702.952.9227

Karsaz & Associates [email protected]

Maintenance Mania CommitteeDonna Gill (Board Liaison) 702.362.6444

Pinnacle AMS West [email protected]

Membership (IROC) CommitteeFrancie Stocking (Board Liaison) 702.368.4217

Western Risk Insurance [email protected]

Membership Picnic CommitteeDebra Peterson (Board Liaison) 702.255.3700

For Rent Media Solutions [email protected]

Public Relations CommitteeDeborah O’Keefe (Board Liaison) 702. 436.9293

The Prime Group [email protected]

Poker CommitteeAmanda Hahn (Board Liaison) 702.671.6000

Signature Management [email protected]

Susan Buksa (Committee Chair) 702.798.4511

Apartment Finder [email protected]

Reverse Trade Show CommitteeMartin Estrada (Board Liaison) 702.336.7877

Fairfield Properties [email protected]

For information regarding the SNMA website, articles which appear on the website and advertising on the website please contact Michael Fazio at 702.436.7662.

SNMA 2010 COMMITTEE ROSTER

DirectorFrancie Stocking ............... 702.368.4217Western Risk Insurance

DirectorMaria Avellana .................. 702.227.0444Stout Management Company

DirectorMartin Estrada ................... 702.336.7877Fairfield Properties

DirectorMisty Justice ...................... 702.798.8955Alliance Residential

DirectorRhonda Sikes ..................... 702.438.7678Avion at Sunrise Mountain

DirectorRobert Groucutt ................ 702.895.8887Sherwin Williams

DirectorSteven Olmos .................... 702.459.3192Silver Lands, Inc.

DirectorTeresa Jackson .................. 702.873.5995Certified Fire Protection

Property AlternateLaura Parada ..................... 702.476.8997Greystar

Vendor AlternateChandra Vail ...................... 702.798.4511Apartment Finder

News & Updates 5 President’s Message

6 Focusing on Your Community

10 SNMA 3rd Annual Jewel Awards

12 SNMA Education Series Classes

13 SNMA Texas Hold’em Poker Tournament

23 On the Move

24 Spotlight on Platinum Sponsor: Cox Communications

25 2010 SNMA Events Calendar

Feature Articles 14 Security Deposit vs. Surety Bond

16 Social Media—Know Your Risks

18 Increasing Performance in a Challenging Economy

20 Habitual Performance—Don’t Be a Victim

22 Top Three Tips for Utilizing Social Media in the Mulitfamily Industry

4 www.snmaonline.org


WHO WE AREThe Southern Nevada Multi-Housing Association (SNMA) is a non-profit organization that provides the local multi-housing industry with legislative support, education and

community outreach to benefit our membership and the community. The SNMA is devoted to supporting the diversity, integrity and ever-changing environment of the

multi-family industry. We are devoted to you.

WHY WE EXISTThe Southern Nevada Multi-Housing Association exists to support the multi-housing industry and its professionals with proactive legislative efforts, by promoting career

development through education and by offering entertaining social opportunities. The SNMA also strives to promote the highest level of professionalism with established

standards and practices throughout every segment of the multi-family industry, including management, marketing, maintenance and suppliers.

Bottom line… we exist for you, because of you.

Legislative updates & representation

Frequent networking opportunities

Innovative education programs

Business & career referrals

Advertising & sponsorship opportunities

Bimonthly magazine – “Apartment Insight”

Website: www.snmaonline.org

Forms & Landlord/Tenant Law Books

Legal Information & Updates

Support staff with industry experience....

10 Reasons to be a Member

Southern Nevada Multi-Housing Association

2775 South Rainbow Boulevard, Suite #101-C, Las Vegas, NV 89146

T: 702-436-7662 • F: 702-446-8445

Email: [email protected] • Web Site: snmaonline.org

Executive Director: Michael Fazio, [email protected]

Executive Assistant: Aysha Park, [email protected]

Apartment Insight is published by the Southern Nevada Multi-Housing Association.

Apartment Insight is the official trade publication of the Southern Nevada Multi-Housing Association, a professional association of multi-housing professionals and industry partners.

The materials contained in this publication are general in nature; the applicability to one’s particular situation should be reviewed with a professional who has all the facts pertaining to the situa-tion being considered. The publisher disclaims any liability for published articles.

Advertising Policy: Southern Nevada Multi-Housing Association accepts no responsibility for unsolicited materials. Advertisements contained in this magazine do not constitute endorsement. With the exception of those products and services directly under the control and supervision of SNMA, it is the policy of the SNMA, its officers and Board of Directors, not to endorse any products or services.

Aparment Insight Committee:Brandi Cooley

Committee Chair/Editor

Michael FazioFront Cover Art

Maria AvellanaBoard Representative

Photos courtesy of Michael Fazio (SNMA)

For Advertising Information, Contact:

Dani Gorden

509.301.4858

[email protected]

Platinum Sponsors:Certified Fire Protection

Western Risk Insurance

The Bentley Group

Sherwin Williams Paint and Floorcovering

Cox Communications

Silver Lands, Inc.

Quality Towing

SNMA welcomes our newest members!

New Vendors:

Nevada Gypsum Floors

Pinnacle Appliance Distributors, Inc.

RentPayment

New Properties/Mgmt Groups:

Alexan Cheyenne

Avanti

Bharpur Singh Dhanoa (IROC)

Broadstone Sonata

Chaste Court

Country Club Towers

Crystal Court

Destinations at Alexander

Elysian at St. Rose

Franklin Mercera (IROC)

Gerald L. Peterson (IROC)

Los Pecos

Mark I

Quest Apartments

The Merrill Group of Companies, LLC

The Paramount

5www.snmaonline.org


The apartment industry as a whole suffered one of its worst years

ever in 2009. This fact has been hammered into all of our heads

over and over for months now. Instead of continuing the rhetoric,

I am going to jump off the band wagon. I would instead like to

take this opportunity to acknowledge and focus some of the great

things which happened in 2009 with the SNMA.

I have been humbled and honored by the Board of Directors by

being asked to serve a second term as President of this great as-

sociation. The Board also elected its 2009 Executive Offi cers to

a second term and made all Executive Offi cer positions two-year

terms going forward. This will bring an added level of consistency

to our Board of Directors and the association. Speaking on behalf

of all Executive Offi cers, we are looking forward to a challenging

but exciting second term.

It is important to acknowledge the 2009 Board of Directors. I

would like to take this time to thank them for their great service

and contribution to the association over the past year. Together we

accomplished many great things and laid a very solid foundation for

the future. The combination of active board members, committee

members and volunteers coupled with the SNMA staff additions

of Michael Fazio and Aysha Park, really gave us the jump start we

needed to succeed in a tough economy.

We had many successes in 2009 that deserve recognition. Market

Trends, our annual Golf and Putting Classic, Bowling Social, and

Maintenance Mania were all very popular and well attended events.

Our Education Series events were excellent and community out-

reach did a great job giving back to the Las Vegas community. We

were also able to increase membership over 2008, through excel-

lent communication and persistence from our new staff. This was

a great accomplishment for the association, considering the state

of the economy going into 2009.

We closed out the year with another very successful Jewel Awards

presentation and dinner. I would like to congratulate all of the win-

ners of this year’s awards. All of you did a phenomenal job in your

professions and were very deserving of SNMA’s top recognition, a

Jewel Award! The event as a whole was excellent as always and will

be tough to top in 2010!

So, this brings us to 2010 and all it has to offer. We have a number

of new board members and they are already proving to be active

contributors to the SNMA’s cause. This is very exciting to see, es-

pecially this early in the year. I am looking forward to working with

our 2010 Board members over the coming year to build on what we

have already achieved. With new voices and new energy come new

ideas and new opportunities. Together we will push the SNMA to

the next level of success and create something we can all be proud of.

I personally believe 2010 will mark the beginning of recovery for our

industry. Will it be a great year? Only time will tell, but I do believe

it will be better than 2009. As our industry begins to recover and

get better the SNMA will continue to grow. Working together we can

and will achieve more than we ever thought possible. I look forward

to seeing all of you at many of the SNMA’s great events in 2010.

HappyNew Year!!

By Bret Holmes

PRESIDENT’SMESSAGE

With new voices and new energy come new

ideas and new opportunities. Together we will

push the SNMA to the next level of success

and create something we can all be proud of.



October 20th, 2009 Dinner Event

“Focusing on Your Community”Sponsored by Certifi ed Fire Protection

The SNMA October Dinner was a night fi lled with education and

fun for our Industry. Our members came together to place their

votes for our 2010 Board Elections. The night was very infor-

mative to our attended membership, with prominent speak-

ers discussing the Apartment industries most concerned topics.

Sergeant Anthony Longo and Offi cer Tony Morales, both from Las

Vegas Metro Police Department, spoke to us about the importance

of crime free multi-housing and how it affects our communities.

SNMA also presented Phillip Ulibarri from CAN Prevention Task

Force who educated our membership on child abuse and neglect. The

night was followed by dinner, interacting and prizes.

7www.snmaonline.org


Congratulations to our New 2010 Board Directors…

Elected Property Board DirectorsAmanda Hahn of Signature Management (Re-Elected)

Deborah O’Keefe of the Prime Group (Re-Elected)

Martin Estrada of Fairfi eld Properties (NEW)

Rhonda Sikes of Avion at Sunrise Mountain (Re-Elected)

Elected Vendor Board DirectorsChristopher A. Karsaz of Karsaz & Associates (Re-Elected)

Christopher Hinojos of Apartment Guide (NEW)

Robert Groucutt of Sherwin Williams (Re-Elected)

Steven Olmos of Silver Lands, Inc. (NEW)

Alternate: Chandra Vail of Apartment Finder (NEW)

Alternate: Laura Parada of Greystar (NEW)

To Register,

contact SNMA at

702.436.7662



November 7th, 2009

SNMA 3rd Annual Jewel Awards

The SNMA held its Third Annual Jewel

Awards on Saturday November 7th,

2009. Emcee Christopher A. Karsaz of

Karsaz and Associates, led a night of

fun, raffl es and awards. The event drew well

over 220 attendees, the highest attendance

since the awards originated in 2007. Some of

Las Vegas’s prestigious properties attended

and enjoy a night of music, food and prizes.

11www.snmaonline.org


SNMA would like to thank our Jewel Award Sponsors…Advanced Management Group Apartment Finder Certifi ed Fire Protection Greystar

Move.com Quality Towing Picerne Real Estate Group Sunland Asphalt

We would also like to congratulate our 2009 Jewel Award Winners...Volunteer of the Year (Vendor): Doug Sartain of Certifi ed Fire Protection

Volunteer of the Year (Property): Paula Lane of Pinnacle AMS West

Humanitarian Award: Teresa Jackson of Clark County Collection Service

Housekeeper of the Year: Pam Sangthongsuk of Liberty Square

Maintenance Tech of the Year: Steve Castanon of Camden Tiara

Leasing Consultant of the Year: Megan Malvas of Broadstone Sonata

Assistant Manager of the Year (Pre 2000): Renee Tribble of Refl ections at the Lakes

Assistant Manager of the Year (Post 2000): Tammy Whitecloud of Copper Creek

Maintenance Supervisor of the Year: Fernando Trejo of Somerset Commons

Community Manager of the Year (Pre 2000): Dee Van Billiard of Broadstone Flamingo West

Community Manager of the Year (Post 2000): Kim Kircher of Alexan Black Mountain

Outstanding Onsite Team: Alexan Black Mountain

Independent Rental Owner of the Year: Severin Vavra of La Fiesta Apartment Homes

Best Overall Renovation: Refl ections at the Lakes

Vendor Appreciation: Apartment Guide

New Development of the Year: Centennial at 5th

Property of Excellence (Pre 1979, 200 Units or Less): Green Tree Apartments

Property of Excellence (Pre 1979, Over 200 Units): Sahara Palms

Property of Excellence (1980 through 1999, 200 Units or Less): Piedmont Springs

Property of Excellence (1980 through 1999, Over 200 Units): Camden Tiara

Property of Excellence (2000 or Newer, Over 200 Units): Loreto / Palacio

SNMA Property of the Year: Loreto / Palacio

We also had ONE BIG WINNER of $2,500. Misty Justice, of Alliance Residential, won the Grand Prize raffl e drawing. Congratulations!!!

We look forward to seeing everyone next year at the 4th Annual Jewel Awards.



January 15, 2010 FREE CLASSSNMA Leasing Series: What Renters Want

Speaker and Sponsor: Lisa Dillon-McQueeney; Apartments.com

February 11, 2010SNMA Property Management Series: Understanding Financials & Priceless Property Tips

Speaker: Dana Murrah

March 12, 2010SNMA Legal Series: Premises Liability

Speaker: Christopher A. Karsaz of Karsaz & Associates

March 24, 2010 FREE CLASSSNMA Appreciation Series: Saving Thousands on Your Parking Lot Maintenance

Speaker and Sponsor: Sunland Asphalt

April 9, 2010SNMA Property Management Series: Increasing Productivity through Leadership

Speaker: To Be Announced

April 29, 2010 FREE CLASSSNMA Property Management Series: Fair Housing

Speaker and Sponsor: Nadeen Green; For Rent Media Solutions

May 19, 2010 FREE CLASSSNMA Appreciation Series: How to Get the Most Out of Your Paint & Floor Covering

Speaker and Sponsor: Sherwin Williams

June 11, 2010SNMA Property Management Series: Property Management Tips To Live By


June 22, 2010 FREE CLASSSNMA Appreciation Series: Understanding Risk Management

Speaker and Sponsor: Western Risk Insurance

July 23, 2010SNMA Leasing Series: Leasing Boot Camp

Speaker: Paula Lane

August 13, 2010SNMA Property Management Series: Walking the Line - Human Resources Best Practices


August 25, 2010 FREE CLASSSNMA Appreciation Series: Understanding Bio-Hazards

Speaker and Sponsor: Ian Simon; Odor Masters

September 15, 2010 FREE CLASSSNMA Appreciation Series: Fire Safety, OSHA and You

Speaker and Sponsor: Certified Fire Protection

September 29, 2010 FREE CLASSSNMA Appreciation Series: Paint Basics - Getting the Best Value

Speaker and Sponsor: Dunn Edwards

October 15, 2010SNMA Legal Series: Truly Understanding Evictions

Speaker: Christopher A. Karsaz of Karsaz & Associates

SNMA EducationSeries Classes*

“Shortchange your education nowand you may be short of change the rest of your life.”

CLASS PRICINGIndividual Class Cost

$35 members / $70 non-members

SNMA Leasing Series:

Same pricing as individual class cost

SNMA Legal Series:

$60 members (2 classes) / $120 non-members (2 classes)

SNMA Property Management Series:

$115 members (4 classes) / $230 non-members (4 classes)

Note: Any SNMA Appreciation Series or FREE classes offered would

be FREE for members and $25 for non-members

* CLASSES SUBJECT TO CHANGE

FOR CLASS TIMES AND LOCATIONS VISIT WWW.SNMAONLINE.ORG


JANUARY FEBRUARY 2010UARY FEBRUARY 20201010UARY FEBRUARY Y 220000002020202020202002020000202002020202002222220222022200011110011111111110111011111100

October 9th, 2009

SNMA Texas Hold’em Poker TournamentSponsored by Apartment Guide

The SNMA released its fi rst Annual Poker Tournament in October of 2009. The tournament held at Santa Fe Station had an im-

mense turnout with 80 players and over 40 spectators, with food, prizes for the top ten players and raffl e drawings the event was

one to go in the SNMA history books. We look forward to a Bigger and Better Poker Tournament for 2010. Don’t forget to look out

for our “Deal Me In” 2010 Poker Tournament coming in July.

Congratulations to our 2009 Poker Tournament Top Ten Players:

1st Place Steven Malliday (Southwestern Floors) $1,000 Grand Prize

2nd Place Charles Chavez (Southwestern Floors) $400

3rd Place Dave Nicely (Southwestern Floors) $300

4th Place Henry Harvey (Quality Towing) $200

5th Place Barbara Cummins (For Rent Media Solutions) $100

6th Place Sean Breen (Pinnacle AMS West) $75

7th Place Barbara Kirk (Camden Property Trust) $75

8th Place Debra Collins (Day & Night Towing) $50

9th Place Don Watts (Alliance Residential) $50

10th Place Susan Buksa (Apartment Finder) $50

We also had TWO BIG WINNERS outside of the tournament. Teresa Jackson, of Clark County Collection Service, won a $100 Visa Gift

Card and Amy Hjerpe, of Pinnacle AMS West, won a 32 Inch Vizio Flat Screen HDTV. Amy has been voted by the SNMA, the luckiest

person on EARTH. Amy has won several drawings at this year’s SNMA events. Congratulations to both of you!!!

We look forward to seeing everyone next year at the “Deal Me In” SNMA Texas Hold ‘Em Poker Tournament.

Tournament winner Steven Malliday(Southwestern Floors)

Second Place winner Charles Chavez(Southwestern Floors)

Third Place winner Dave Nicely(Southwestern Floors)



N evada was the latest state to

update its landlord tenant laws

and formally recognize that

security deposit alternatives

in the form of a surety bond benefi t both

apartment renters and owners. According

to SureDeposit, which has been offering

its surety bond program nationally since

2001, this has already helped renters retain

more than $750 million of their hard earned

money that they have not otherwise had to

sink into a traditional security deposit. In

Nevada alone, more than 100 apartment

communities already offer SureDeposit, in-

cluding those managed by such leading real

estate fi rms as Stout Management Company

and Alliance Residential.

The timing of this new provision is note-

worthy because surety bonds as a secu-

rity deposit alternative can greatly benefi t

both renters and landlords in the current

economy. Renters dramatically lower their

move-in costs at lease signing by opting to

pay the lower cost surety bond premium

instead of a larger, traditional cash security

deposit which the landlord ties up in escrow

for the duration of the lease term.

For example, the resident can opt to pay

only $87.50 for SureDeposit’s surety bond

premium as an alternative to the traditional

security deposit. This provides for $500

worth of coverage to the apartment com-

munity against losses due to skipped rent or

damages that exceed normal wear and tear.

But this lower-cost alternative can also sig-

nifi cantly reduce a property company’s bad

debt and improve its net operating income

in the process. This is because the surety

bond better protects the owner against

fi nancial losses than would a traditional

security deposit, while requiring the resi-

dent to comply with the terms of the lease.

For example, Stout Management, which

is responsible for over 8,900 units in Ne-

vada, offers SureDeposit’s security deposit

alternative program. Liz Ritchey, a regional

manager at Stout Management, says, “As a

leasing tool, it has been a real asset to our

new residents because they can save a lot

of money up front if they choose the surety

bond. We have found that the vast majority

of people choose the bond.”

“But just as important is the fact that we have

recovered far more money that residents

have owed at move-out with SureDeposit

than we have collected historically with tra-

ditional security deposits. It has been a real

boost to our bottom line,” added Ritchey.

Helen McMahon is the Western Regional Mar-keting Director for SureDeposit, the nation’s leading provider of security deposit alterna-tives to the multifamily industry. Contact her at [email protected].

By Helen McMahon, Western Regional Marketing Director for SureDeposit

On October 1, 2009, a new law, A.B. 512, went into effect that affirms that Nevada

apartment owners and property managers can offer a surety bond or a combination of a

surety bond and other security money as an option in lieu of a traditional security deposit.

Security Depositvs. Surety Bond



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T he same is true for advertisers as they embrace

social media to promote their apartment

communities. Social media is a great innova-

tion, but it does have its risks, and the better

informed advertisers can be about those risks, the

smarter and safer they are.

Remember that a website is a form of advertising. As a

practical matter it is no different than any form of tradi-

tional advertising, and the same rules apply. The things

you say must be true, because if they are not, it is libel;

you have to be aware of consumer laws (watch out for

sweepstakes that are really illegal lotteries); and, you

have to honor the trademarks and copyrights of others.

And of course, don’t forget about fair housing consid-

erations. The point of a website is to advertise the com-

munity; what is posted on a website (and that means

both words and pictures) must therefore be fair housing

compliant. Quite simply, that means that a “reasonable

SocialMedia—

When you got ready to leave home today, you knew there was the

possibility that someone could wrongly come into your home to

steal things, so you probably locked your door, and perhaps set

an alarm. Then, when you got behind the wheel of your car, you

knew there could be an accident, so you buckled your seat belt. No

one is telling you not to leave home or not to drive, but both of

these activities pose risks. Everyday we take risks, and the better

informed we can be about risks, the smarter and safer we are.

Know Your Risks



person” looking at the website cannot see anything that would sug-

gest “any preference, limitation or discrimination because of race,

color, religion, sex, disability, familial status or national origin.”

Therefore, the words that are used, the directions that are

given, the symbols that are depicted, and the photos

and pictures that are shown cannot indicate that type

of preference, limitation or discrimination.

The bottom line is that if there are fair housing

issues with a basic website, the apartment com-

munity will be liable, since this is essentially an

“ad,” and the community (its owner or PMC)

is the “publisher.”

But what about a website where others are able

to post information or are invited to blog? Who

is liable for what others post? The answer is “it

depends.” It depends upon how much control the

owner of the website (the “Publisher”) is exerting

over the external posting by others. It’s all about

control. The more the message is controlled, the

more likely the accountability.

Now, what about Facebook®, Twitter™, YouTube™

or a blog? Are these a form of advertising? The an-

swer to that question is “it depends.” It depends on

what a judge or jury might say about this. The folks in

the apartment industry who are using a fan page on Facebook or

who are sending “Tweets” would ultimately have to admit that the

ultimate goal is effective marketing of a community or PMC, and

that sounds like advertising.

Social media can be a brilliant form of marketing, but people need

to make informed business decisions. They need to know what

questions they should be asking before they take the leap into

social media, questions like:

Who at the community/with the PMC will be its “voice?”

Where will this “voice” be heard? On your own website or blog?

Or will this “voice” speak through posts at the websites and blogs

of others?

If you will have your own website/blog, how much time will be

committed to monitoring and promptly responding?

If you will have your own website/blog, how much control do

you plan to exert regarding what is posted by others?

What will you do if someone says something bad about you or

the community?

What will you do if someone says something bad about their

neighbors or prospects—a lie, a slur, even an over-the-top

compliment?

When is your employee your employee? Are you responsible for

their on-line actions?

When is your employee “on their own time?” Are you responsible

for their on-line actions?

Are you going to provide training for your employees on the

proper use of social media as it relates to your website/blog?

Are you going to provide training for your employees on the

proper use of social media as it relates to the websites and blogs

of others?

Lock your house? A good idea. Seatbelts—ditto. And take advantage

of the wonders of social media and advertising, but do that with an

understanding of the risks and a plan to address them.

“Social Media—Know Your Risks” is written by Nadeen Green, Senior Coun-sel with For Rent Media Solutions. The information contained in this article is not to be considered legal advice, and the authors and their companies strongly suggest that you consult with your own counsel as to any fair hous-ing questions or problems you may have.



T oday, properties in the U.S. employ either a customizable

rule-of-thumb (ROT) scoring model to screen their apart-

ment applications or they use a statistical lease screening

(SLS) method that is a scientifi c, risk-based, approach to

applicant screening. Both ROT and SLS screening methods attempt

to rate the likelihood of successful residency.

ROT methods have evolved over time by using generalized landlord

observations regarding specifi c applicant attributes (i.e., credit pro-

fi les, public records and income-to-rent). These methods commonly

rely upon intuition or opinions of what is expected to infl uence lease

performance but are not based on any scientifi c research. Addition-

ally, ROT methods commonly “trump” or decline applications that

fail to meet a single hard rule such as an income-to-rent ratio less

than three. The immediate operational implication of trump rules

is a potential reduction in the number of otherwise qualifi ed ap-

plications right off the top.

SLS methods, unlike ROT methods, are based on quantitative

decision science techniques which have been deployed in a wide

variety of industries for over 50 years to manage consumer and

business credit risk. In the development of multifamily SLS

methods, millions of actual histories or performance outcomes

representing the aggregate U.S. renter population have been rig-

orously sampled and analyzed.

The relative power of this method lies in its ability to assess all

applicant credit characteristics and provide a score that consid-

ers all variables and the interaction and interdependency of those

variables. The SLS method incrementally rank orders leases using

a risk scale, so the landlord can expect that on average selecting a

lease score of 395 will outperform a lease score of 385. Hence, alltraffi c will be incrementally risk-ordered—especially important

with those challenging borderline applicants.

Increasing PerformanceIncreasing Performancein a Challenging Economyg gg gBy Tre Sedminik, Regional Sales Executive

As the multifamily housing industry continues to confront the current economic conditions, owners and operators need to identify

every opportunity in which they can improve occupancy and impact revenue. One of these areas is managing property performance

with a comprehensive resident screening strategy.



The current environment of increasing vacancies and declining

traffi c puts properties in a position where they must take on more

risk to meet business objectives. How can the landlord be confi -dent in knowing that they have relaxed their criteria enough to

increase occupancy, but not so much that they are overwhelmed

with higher risk residents and increasing levels of bad debt? The

two screening methods described above have very different im-

plications to this question.

With ROT methods, the landlord must make a decision to change

the rules being used to screen and measure applicant credit qual-

ity. This leaves landlords in the position of having to chose which

information attribute to adjust and by how much—potentially

driving unnecessary volatility in their accept, conditional and

decline (A/C/D) ratios and ultimately revenue and bad debt per-

formance. Changing the rules, or weighting of these rules, as a

means to change acceptance criteria also means that regional and

portfolio managers lose the opportunity to consistently benchmark

changes across their portfolio in resident credit quality and rela-

tive property performance.

Conversely, with the SLS method the property changes their accep-

tance criteria by adjusting their decisions points and either raising

or lowering the upper bounds (UB) and lower bounds (LB) criteria

(see Traffi c Renter Quality Distribution Graphic on this page).

With the SLS method, the landlord has the choice of setting sepa-

rate decision points to accept the necessary quantity of leases to

fi ll vacancies or to consistently maintain a community’s renter

credit quality standards at a specifi ed level. Additionally, this con-

sistent measurement of applicant credit quality provided by the

SLS method enables landlords to operationally benchmark traffi c

and resident credit quality against fi nancial and other measures of

operational performance.

Given the current market challenges, following are some general

recommendations that can help meet occupancy and revenue goals

while minimizing bad debt.

Actively manage acceptance criteria on a property by

property basis. Each property draws a unique pool of appli-

cants with varying levels of renter credit quality. Therefore, ac-

ceptance criteria should be unique to each property and subject

to traffi c demand and unit supply or vacancy.

Aggressively use a conditional accept range. Use condi-

tional accept ranges to assess increased deposits, add co-signers,

or offer shorter lease terms—all of which have been empirically

shown to reduce the likelihood of lease default among more risky

applicants and improve property level lease completion rates.

Accurately benchmark your marketing efforts. Compare

your marketing and its impact on applicant credit quality scores;

accept, conditional and decline ratios; and marketing sources

to determine your optimal media share and channel spend.

At the end of the day, the landlord’s objective is to use the respective

screening method to effi ciently harvest the best available leases

from the available applicant pool. In these challenging times with

applicant volume down and a shrinking applicant pool, your resident

screening strategy is a critical business process. Forward thinking

and strategic property owners will take advantage of current market

conditions to look at all the factors that will help drive effi ciency and

profi tability. Adjusting applicant risk tolerance smartly is certainly

one of those factors.

In these challenging times with applicant volume down and a shrinking applicant pool,

your resident screening strategy is a critical business process.



I f so, good for you! You’re on the right

track. If not, does this mean you are

doomed to stay the way you are now?

Are you trapped inside yourself and

helpless to change? Any of you who know me

personally know I would never subscribe to

that belief. You shouldn’t either.

Too often, many of us just “go along” in

life, going through the motions, acting in

ways that are basically just habits for us. No

deliberate thought. No passion. No action.

Everyone’s just doing things the way they

always have, because that’s what they’ve

always done. It seems to be working, sort

of… so why bother to change or do some-

thing new? That would just take waaaaaay

too much energy, right?

The thing to keep in mind is that develop-

ing new habits and changing ourselves for

the better creates more energy! When you

bring new things into your life—new ideas,

thoughts, actions, behaviors—it all creates

new energy and new opportunities. So the

question is: how much do you really want

that change? What is it worth to you? What

would it mean? What does it look like?

Let’s take something as simple as a guitar.

The few times I have tried to play guitar, I

found the fi nger placement to be diffi cult

and it didn’t feel natural to me. Change is

often like this for any of us; a little uncom-

fortable or strange at fi rst. I love music, and

nothing is as thrilling as the trill of a guitar

(except maybe a double bass drum or the

voice of Chris Cornell, but I digress). Yet

as much as I love the guitar, I don’t have

enough passion for actually playing the

instrument itself. My passion instead is for

watching and listening to amazingly gifted

Habitual Performance—

Don’t Be a Victim By Valerie M. Sargent

Everything you’ve experienced from birth has created your beliefs and behaviors. Things

you’ve learned throughout your life have developed you into the person you’ve become

today. The question is: do you like that person? Are you exactly who and where you want to

be? Personally? Professionally?



musicians and singers, which I do as often as I can. But if I felt like

it would truly add value to my life, could I learn to play if I really

wanted it? Absolutely! If I put my mind to it, spent the time to learn

and practiced my new skills, I know I could absolutely accomplish

it. Or anything else for that matter, because with new things all

you have to do is get past the initial discomfort and work through

change as it comes. You can do this, too! With anything!

Many times we have developed habits from those we’ve spent time

with through the years—family, friends, peers, supervisors, etc. Per-

haps we learned from people who taught us habits that were toward

their way of thinking or preference, and we never knew anything

better existed or took the time to learn anything else. Some of this

may be tied in to communication styles, manners, professionalism,

demeanor or other habits in general, which are basically all learned

behaviors. Keep in mind that we must constantly reevaluate to

determine if our “habits” we learned through the years and taught

ourselves are indeed best practice or currently serving our best

interests. Maybe they are, or maybe not. But how can we improve?

Personally, is there some-

thing missing that would

enhance your life and make

you feel better about your-

self? Professionally, are

there things you could be

doing to help increase your

productivity and perfor-

mance? Or are you simply

at the top of your game

everywhere and couldn’t

possibly improve a thing?

I’d like to meet that “per-

fect” person. I haven’t met

one yet.

In truth we can all im-

prove ourselves, but it has

to start with desire, not

complacency. Consider

what habits you currently

have that aren’t serving you as well as they possibly could (how’s

that procrastination really working out for you?) Think about any

self-defeating thought processes that may be inhibiting you (“I’m

no good at closing.” “Follow-up is lost on me.”) Change starts fi rst

with thought. You fi rst have to recognize areas in which you want

to grow or change, then commit to the process. Focus your thoughts

on where you want to go and who you want to be.

Do you constantly seek out education? New ways to continue to train

yourself? Additional learning opportunities? These are some things

that can help you continue to progress. Maybe there are training

classes or online seminars you can take. Perhaps it’s searching out

sales articles and books or listening to tapes on personal improve-

ment. It might be subscribing to a professional newsletter or blog,

or reading the latest periodical on your trade. It could be staying

on top of all the latest industry trends. Whatever it might be, the

more you know, the more you grow!

Valerie M. Sargent is Senior Associate at Yvette Poole & Associates, a con-sulting firm dedicated to unlocking the dynamic power of people through more well rounded training programs and integration into company cultures. For questions about this article or assistance with leasing, sales & leader-ship training, Valerie is based in Newport Beach, CA and can be reached at [email protected] , (949) 637-0104 or www.ypooleandassoc.com.

Don’t settle for letting old habits rule your life. Evaluate yourself.

Ask peers, subordinates, supervisors and those close to you for

constructive feedback on areas where you can improve. Ask them,

“Is there one thing you think I can do to enhance my performance

to be a better leasing consultant / salesperson / boss / teammate /

partner?” Then fi nd out if there is anything you can help them with

in return. Research has proven that we can train our minds, and our

beliefs can control our attitudes, our actions, and even our biology!

Any of us can use our minds to improve ourselves and our lives.

Re-conceive the way you think about yourself. If something in your

life isn’t working for you, fi gure out why and take steps to change

it into something better through different thoughts, actions and

habits. Our minds are endlessly creative if we simply allow the pro-

cess to happen. Don’t be a victim of habitual performance. Instead,

dream of that self you want to be and become that person. Do what

you’ve never done. See what you’ve never seen. Learn what you’ve

never learned. After all, the only person stopping you… is you.

Change starts

fi rst with thought.

You fi rst have to

recognize areas in

which you want to

grow or change,

then commit to the

process. Focus your

thoughts on where

you want to go and

who you want to be.



H ow are our residents and pro-

spective residents using social

media? And what can apartment

managers do to tap into and

leverage these platforms?

1Listen: What are people talking

about? Good or bad, social media

sites allow users to voice their opinions

and share information. These venues are an

opportunity for you to gain insight into the

thoughts of your residents and prospective

residents. It is possible that your community

is a topic of discussion in these public online

forums. If so, it’s advantageous to be in the

know and to have a strategy for monitoring

the online conversation.

Social media monitoring tools will help

you track the social media content that is

of value to you. Here are some free and

easy-to-use tools you can use to monitor

what is being said about your company and

communities on the web.

Google—Google Alerts is a free tool that

tracks online discussions related to speci-

fi ed keywords and provides you with email

updates when those keywords appear on

social media sites or online discussions. We

recommend setting Google alerts for your

property management company name, com-

munity names, and your website address.

You can also create search strings such as

“moving to (City, State)” to help you locate

where prospects are starting discussions.

Twitter—Twitter enables its users to send

and read messages known as “tweets.”

Tweets are brief posts and are delivered

to the author’s subscribers, known as fol-

lowers. Twitter Search and Tweet Scan

are helpful tools that allow you to search

all Twitter posts. TweetDeck is a personal

browser that allows you to review all of your

Twitter information in one place - you can

quickly create columns to view updates of

your followers, mentions of your tweets,

saved searches and more. It also will inform

you throughout the day of new tweets that

are relevant to your business with a quick

pop-up notifi cation.

2 Participate: Contribute to con-

versations started by others.Once you set up the tools to listen to your

target audience, the rule of thumb is to con-

centrate 80% of your social media outreach

on participating in the discussions rather

than simply promoting your company. If

residents are talking about their experi-

ence at your property or with your staff,

chime in with constructive commentary

and let them know you care. Answer

questions that you have expertise in, post

content that you feel will be of interest to

your audience, and get your subject matter

experts involved in the conversation.

It’s also important that you build relation-

ships with other social media users. This will

give you credibility and extend your reach.

For instance, let’s say you have 10 twitter

By Dontae JohnsonBy Don

Top Tipsfor Utilizing Social Media in the Multifamily Industry

Social media sites like Facebook, LinkedIn, and Twitter have really transformed the

internet. These sites have allowed individuals (including renters) to go from being content

consumers to content producers.



followers and you send a tweet that links to an article about leasing.

If each of those followers has 10 followers and they each forward

your tweet to their group you’ve just increased your reach to 100.

Your followers are more apt to forward (or retweet) your content if

you’ve done the same for them. Participation translates to promotion!

On The Move

Teresa Jackson was recruited by Certifi ed Fire Protec-

tion Inc., in December of 2009 for her outstanding marketing

and development expertise. She is responsible for developing

and maintaining strategic alliances and is an expert in areas of

corporate restructuring, marketing, and property management.

Teresa offers the highest level of excellence and dedication and is

an integral part of this growing organization’s management team.

She is a long-standing member of the Las Vegas community and

is committed to many charitable organizations including Child

Haven, Opportunity Village, and the American Cancer Society.

Her charitable passion is the Susan G. Komen foundation.

If anyone is moving up or changing positions, companies, etc. we’d like to know! Contact [email protected] with your updates.

3 Share: Engage in social media by sharing your

content. You can enhance your resident loyalty and provide

additional value to future tenants by providing them with informa-

tion about your community through social media outlets such as

Facebook. A Facebook page offers both current and future residents

access to an online community that not only refl ects the character

of your properties, but offers valuable information. Your Facebook

page is also a great vehicle for sharing your apartment community

updates such as: pool opening and hours of operation, trick or treat

hours, parking and snow emergency policies, etc. Local events can

also be highlighted on your site such as theatrical productions,

holiday gatherings, street festivals and farmers markets.

If you are new to social media, remember to start slow.Don’t go out and sign up for a Facebook page, Twitter account, blog

site, and a LinkedIn profi le all in one day. Although most social

media sites are free, the biggest cost is the time it takes to monitor

and contribute to them. Pick the most strategic medium for you and

start slow. You can ramp up as you gain experience and recognize

where you are getting the most return on your efforts.

Dontae Johnson is the local sales consultant of RentGrow, Inc., the resident screening experts (www.rentgrow.com). He can be reached at [email protected] or call (800)736-8476 ext. 245.

Your followers are more apt to forward

(or retweet) your content if you’ve

done the same for them. Participation

translates to promotion!



A s the third-largest cable provider

in the nation, Cox Communica-

tions Inc. is noted for its high-

capacity, reliable broadband

delivery network and superior customer care. For Cox, it’s not

about being the biggest; it’s about being the best.

With more than 6 million total residential and commercial cus-

tomer relationships and a fi rm commitment to education, the

Cox team are widely regarded industry leaders, having earned

multiple distinctions in customer satisfaction, diversity practices,

and company strategy. Cox leads all providers of small and mid-

size business data solutions in customer satisfaction, according

to the J.D. Power and Associates 2008 Major Provider Business

Telecommunications StudySM. In 2006, Cox received highest

honor in J .D. Power and Associates’ residential cable/satellite

TV customer satisfaction study as well as in 2005 for customer

satisfaction among high-speed Internet service providers.

Since 1962, Cox has built high-quality communications networks

and delivered quality cable television programs. A full-service

provider of telecommunications products, Cox offers an array

of advanced digital video, high-speed Internet and telephone

services, as well as data and video transport services for small

to large-sized businesses over its own nationwide IP network,

and integrated wireless services in partnership with Sprint. Cox

Media offers national and local cable advertising in traditional

spot and new media formats, along with promotional opportuni-

ties and production services.

Our Commitment to Our CommunitiesSince 1996, Cox has invested more than $16 billion in its com-

munities through infrastructure upgrades to deliver video,

phone and high-speed Internet service to

homes and businesses in the company’s

service area. Cox’s in-kind and direct cash

contributions exceeded $100 million, with

a community outreach focus on youth and education initiatives.

For Cox, education is more than just a commitment—it’s a way

of life for our employees and our business. Today, Cox provides

complimentary cable television service and high-speed Internet

access to schools and libraries in our service areas. Extending

our commitment to education through industry programs like

Cable in the Classroom and Model Technology Schools, Cox is

bringing high-end education technology to schools, exposing

parents, students, and teachers to a world of new learning op-

portunities. In 2003, Cox also became the national technology

partner for Boys & Girls Clubs of America, providing video and

Internet technology at no cost to their centers in Cox markets.

Cox has given these clubs over $1 million in cash contributions

and $20 million in in-kind services. Cox also developed the

award-winning Take Charge! Initiative to help parents create

safe boundaries around children’s mass media experience.

Through national partnerships with Common Sense Media,

John Walsh and the National Center for Missing & Exploited

Children, Cox is educating parents and teens on media safety.

We make it easy to fi nd great educational TV shows and Web

sites, while keeping families safe from content they fi nd inap-

propriate. Additionally, since 2004, Cox has provided more

than $25 million in advertising time to promote the use of

parental controls.

Contact: Lisa Medeiros

702-545-3005

[email protected]

Spotlight onPlatinum Sponsor...



1.15 EDUCATION APPRECIATION SERIES—What Renters Want with Apartments.com

1.21 SNMA Installation Dinner

2.11 EDUCATION SERIES—Understanding Financials & Property Tips

2.18 Market Trends 2010—Vegas Madness: On the Rebound

3.12 EDUCATION SERIES—Premises Liability

3.18 SNMA Educational Dinner

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4.09 EDUCATION SERIES—Increasing Productivity Through Leadership


4.24 SNMA Membership Picnic

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7.23 EDUCATION SERIES—Leasing Boot Camp

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10.14 EDUCATION SERIES—Truly Understanding Evictions


11.13 4th Annual Jewel Awards “Holiday Heroes”

GREEN SNMA Social Event

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PRODUCTS &SERVICES GUIDE

ADVERTISING702 West2470 Denholme St.Henderson, NV [email protected]: (702) 278-8905 F: (702) 202-4513

Apartment Finder 6330 McLeod Dr. Ste. 5 Las Vegas, NV 89120cvail@apartmentfi nder.comP: (702) 604-2351 F: (702) 798-8311

Apartment Guide, The 8298 Arville Street, Suite #104Las Vegas, NV [email protected] P: (702) 939-1494 F: (702) 939-1551

Apartments.com175 W. Jackson Blvd., 8th fl oorChicago, IL [email protected]: (312) 601-5391 F: (312) 601-6256

For Rent Media Solutions 5740 S. Arville St., Ste 209Las Vegas, NV [email protected]: (702) 255-3700 F: (702) 255-4901

Move.com30700 Russell Ranch Rd.Westlake Village, CA 91362P: (805) 557-2300 F: (480) 556-4623

Rent Grow Inc. (Internet)307 Waverley Oaks Rd. Ste. 301Waltham, MA [email protected]: (800) 736-8476 F: (800) 819-5182

APPLIANCES (SALES/RENTAL/PARTS/REPAIR)Universal Service & Supply3605 W. TwainLas Vegas, NV [email protected] P: (702) 876-0333 F: (702) 876-5994

ASPHALT (PAVING/REPAIR)Lamb Asphalt Maintenance, Inc.3280 Coleman St.N. Las Vegas, NV 89032 [email protected]: (702) 647-1600 F: (702) 647-5969

Stripe-A-Lot 5128 Longridge AvenueLas Vegas, NV 89146 [email protected] P: (702) 870-3585 F: (702) 870-8784

Sunland AsphaltP.O. Box 50409Henderson, NV [email protected]: (702) 563-6872 F: (702) 563-6875

ATTORNEYS/LEGAL SERVICESKarsaz & Associates375 Warm Springs Ave., Ste 104Las Vegas, NV [email protected]: (702) 952-9321 F: (702) 933-5077

Law Offi ce of Hayes & Welsh199 N. Arroyo Grande Blvd, #200 Henderson, NV 89074 [email protected] P: (702) 434-3444 F: (702) 434-3739

AWARDS/TROPHIESBoulevard Trophy & Engraving, Inc. 5007 S. Tamarus St.Las Vegas, NV [email protected] P: (702) 736-3130 F: (702) 736-3526

BANKING/MORTGAGE LENDING/FINANCIALArbor Commercial Mortgage2802 Flintrock Trace, Suite 225Austin, TX [email protected]: (512) 371-4171 F: (512) 371-4172

BLINDS/WINDOWS/DOORS/GLASSCherokee Blind & Door 4350 S Arville, C-21 Las Vegas, NV 89103P: (702) 432-3244 F: (702) 432-3341

BROKERS (REAL ESTATE)Marcus & Millichap3993 Howard Hughes Pkwy, Ste 300 Las Vegas, NV [email protected] P: (702) 215-7100 F: (702) 215-7110

NAI Alliance6995 Sierra Center Pkwy., Ste 100Reno, NV [email protected]: (775) 336-4646

The Bentley Group Real Estate Advisors11920 Southern Highlands Pkwy., #100Las Vegas, NV [email protected] P: (702) 855-0440 F: (702) 855-0660

The Sauter Companies10161 Park Run Dr., Ste. 140Las Vegas, NV [email protected]: (702)383-3383 F: (702)252-0139

CARPET CLEANING/RESTORATION/DYEINGSolar Contract Carpet of Las Vegas, Inc. 4280 Wagon Trail Ave. #CLas Vegas, NV 89118P: (702) 798-7100 F: (702) 798-1982

Ultimate Choice Carpet Cleaning4320 West Reno Avenue, Suite ILas Vegas, NV [email protected]: (702) 515-1485 F: (702) 515-1486

Universal Carpet Care, Inc. 3111 S. Valley View, Ste. N-102 Las Vegas, NV [email protected] P: (702) 220-9003 F: (702) 220-4818

CHILD ABUSE PREVENTIONCAN Prevent Task Force Inc.PO Box 6274Reno, NV [email protected]: (775) 328-2448

Diversifi ed Protection Systems Inc.4435 Wagon Trail Ave.Las Vegas, NV [email protected]: (702) 307-3473 F: (702) 307-3472

FLOORING - COVERING/CARPETCriterion Brock, Inc. 1660 Helm Dr. Ste 1000Las Vegas, NV [email protected] P: (702) 458-6550 F: (702) 458-6584

Sherwin Williams Paint & Floor Covering7470 S. Dean Martin Drive. #105Las Vegas, NV 89139 [email protected] P: (702) 895-8887 F: (702) 895-8892

FURNITURE (RENTAL/SALES)CORT Furniture Rental 6625 Arroyo Springs St. Ste. 130Las Vegas, NV [email protected] P: (702) 822-7368 F: (702) 822-7324

Sundrella Casual Furniture2740 W. Deer Valley Rd.Phoenix, AZ [email protected]: (702) 369-0878

Winston Contract603 SE Fort King StreetOcala, FL [email protected]: (800) 327-1541 F: (352) 368-2471

HANDYMANGenie Services4300 N. Pecos Rd. #22Las Vegas, NV [email protected]: (702) 452-1111 F: (702) 452-1179

HVACFire-N-Ice Heating & Air Conditioning2912 S. Highland Dr., Ste ELas Vegas, NV 89109fi [email protected]: (702) 395-0071 F: (702) 395-0253

INSURANCECIBA Insurance Services655 N. Central Ave., Ste. 2100 Glendale, CA [email protected]: (818) 638-8525 F: (818) 638-8551

Kaercher & Associates Insurance Brokerage 2500 N. Buffalo Dr., Ste. 230Las Vegas, NV 89128 P: (702) 384-2813 F: (702) 304-7860

Renters Legal Liability LLC 466 South 400 East #103 Salt Lake City, UT [email protected]: (801) 994-0237 F: (801) 521-4452

Sterling Grant & Associates, LLC2200 East Camelback Road, Suite #222Phoenix, AZ [email protected]: (602) 954-7200 F: (602) 954-9624

Western Risk Insurance3140 S. Rainbow Blvd., Suite 400 Las Vegas, NV [email protected] P: (702) 368-4217 F: (702) 368-4219

INTERNET SERVICES/ACCESSInspire WiFi1550 NE Miami Gardens Drive #507Miami, FL 33179gebbert@inspirewifi .comP: (407) 620-6478

CLEANING SERVICESGenie Services4300 N. Pecos Rd. #22Las Vegas, NV [email protected]: (702) 452-1111 F: (702) 452-1179

CLEANING SERVICES (MOLD/DISASTER)Genie Services4300 N. Pecos Rd. #22Las Vegas, NV [email protected]: (702) 452-1111 F: (702) 452-1179

Odor Masters 4616 W. Sahara Avenue #178Las Vegas, NV [email protected]: (702) 253-5030 F: (702) 242-9238

ServiceMaster 1st Response 451 Mirror Court, Suite #105Henderson, NV [email protected]: (702) 896-4197 F: (702) 896-3559

COLLECTIONSClark County Collection Service 8860 W. Sunset RoadLas Vegas, NV [email protected]: (702) 940-5120 F: (702) 365-7927

Rent Collect Global 1010 Southeast Everett Mall Way, Suite #100Everett, WA [email protected]: (425) 238-3752 F: (425) 609-1120

COUNTY/CITY OFFICESConstable’s Offi ce Las Vegas Township309 S. Third Street, P.O. Box 552110 Las Vegas, NV 89155 [email protected] P: (702) 455-4099 F: (702) 385-2436

DEVELOPERS (REAL ESTATE)& GENERAL CONTRACTORSKalb Industries of Nevada Ltd.5670 Wynn Rd.Las Vegas, NV [email protected]: (702) 365-5252 F: (702) 365-5257

Western Pride Construction LLC3924 Silvestri LaneLas Vegas, NV [email protected]: (702) 362-2800 F: (702) 362-1376

DRYWALL - CONTRACTORSGenie Services4300 N. Pecos Rd. #22Las Vegas, NV [email protected]: (702) 452-1111 F: (702) 452-1179

EXERCISE EQUIPMENTAdvanced Exercise Equipment861 SouthPark Dr., Suite #200Littleton, CO [email protected]: (702) 270-0241 F: (303) 996-0063

Equip Fitness4760 South Pecos Road, Suite #103Las Vegas, NV [email protected]: (702) 309-4198 F: (702) 974-0893

FIRE AND SAFETYCertified Fire Protection3400 W Desert Inn, Ste 20 Las Vegas, NV 89102-8354 fi [email protected]: (702) 873-5995 F: (702) 251-1972



KEY CONTROL/ACCESS MANAGEMENTAble Lock & Key1913 East Charleston RoadLas Vegas, NV [email protected]: (702) 382-2822

HandyTrac, Inc.510 Staghorn Ct. Alpharetta, GA [email protected]: (678) 990-2305 F: (678) 990-2311

LANDSCAPINGIntegrated Landscape Management4555 Dean Martin DriveLas Vegas, NV [email protected]: (702) 283-9904 F: (702) 537-2294

Silver Lands Inc.2901 S. Highland Drive, Suite 15-ALas Vegas, NV [email protected]: (702) 459-3192 F: (702) 459-4372

Worldscape8410 Eldora, Suite #1003Las Vegas, NV [email protected]: (702) 871-7027 F: (702) 731-1611

LAUNDRY EQUIPMENTCoinmach Laundry Service501 North 37th Dr., Suite 102Phoenix, AZ [email protected]: (602) 722-6959 F: (602) 340-8907

MAINTENANCE SUPPLIESHD Supply320 Lava Beds WayLas Vegas , NV [email protected], [email protected] P: (702) 917-5746 F: (702) 622-7222

Johnstone Supply2319 S. Western Ave. Las Vegas , NV 89102P: (702) 387-6940 F: (702) 387-7866

Wilmar4119 Bola DriveNorth Las Vegas, NV [email protected] P: (702) 296-0664 F: (702) 643-5948

MAKE-READYGenie Services4300 N. Pecos Rd. #22Las Vegas, NV [email protected]: (702) 452-1111 F: (702) 452-1179

ODOR CONTROLEnvirosweep, LLC892 East Sweeping Vine AvenueLas Vegas, NV [email protected]: (702) 738-4247 F: (702) 982-1277

OFFICE SUPPLIESAdvance Offi ce & Janitorial Supplies3261 S Highland, Ste. 603Las Vegas, NV 89109lisaburchard@advanceoffi ce.comP: (702) 735-0213 F: (702) 735-0147

OUTDOOR FURNITURERenu Casual Furniture975 American Pacifi c Drive, Suite #105Henderson, NV [email protected]: (702) 568-9004 F: (702) 568-9007

Total Patio Accesories4760 South Pecos Road, Suite #103Las Vegas, NV [email protected]: (702) 309-4198 F: (702) 974-0893

PAINT (SALES/SERVICE)Dunn-Edwards Paints4300 E. Tropicana Ave Las Vegas, NV 89121 [email protected]: (702) 845-7539 F: (702) 243-8131

Empire Community Painting 2756 N. Green Valley Pkwy., Ste. [email protected] P: (888) 278-8200 F: (702) 939-9940

Genie Services4300 N. Pecos Rd. #22Las Vegas, NV [email protected]: (702) 452-1111 F: (702) 452-1179

PPG Pittsburgh Paints 5475 S Valley View Las Vegas, NV [email protected] P: (702) 736-2929 F: (702) 736-3151

Sherwin Williams Paint & Floor Covering7470 S. Dean Martin Drive. #105Las Vegas, NV 89139 [email protected] P: (702) 895-8887 F: (702) 895-8892

POOL FURNITURETotal Patio Accessories3275 S. Jones Blvd., Ste 106 Las Vegas, NV [email protected] P: (702) 309-4198 F: (702) 974-0893

PROPERTY MANAGEMENT SOFTWARERealPage Inc.4000 International PkwyCarrollton, TX [email protected]: (972) 820-3015 F: (972) 820-3383

REWARDS PROGRAMSBlackledger12 West 100 North, Suite #100American Fork, UT [email protected]: (801) 763-9064 F: (801) 437-3686

SECURITY DEPOSIT ALTERNATIVESSure Deposit293 Eisenhower Pkwy., Ste 320Livingston, NJ 07039-1783 [email protected] P: (973) 992-8440 F: (973) 992-8770

SECURITY SERVICESSky Security Services2400 S. Cimarron Rd. Ste. 140Las Vegas, NV [email protected]: (702) 304-2185 F: (702) 304-2184

SIGNAGEMotivational Systems, Inc.1120 Palms Airport DriveLas Vegas, NV [email protected]: (702) 310-8501 F: (702) 270-8228

Right-Way Signs6291 Dean Martin Dr.Las Vegas, NV [email protected]: (702) 260-0374 F: (702) 260-1223

TELECOMMUNICATIONSCox Communications121 S. Martin Luther King Blvd.Las Vegas, NV [email protected]: (702) 384-8084 F: (702) 545-2375

TENANT SCREENINGFirst Advantage SafeRent, Inc.7500 W. Lake Mead Blvd., #9-542 Las Vegas, NV 89128 [email protected]: (702) 839-1736 F: (702) 839-1738

TOWINGAA Action Towing3035 Westwood Dr.Las Vegas, NV [email protected]: (702) 737-9100 F: (702) 737-8567

Expedite Towing228 W. Owens Ave.N. Las Vegas, NV 89030P: (702) 633-8850 F: (702) 633-8892

Fast Towing Inc.3850 Losee RdLas Vegas, NV 89030P: (702) 380-3278 F: (702) 380-9513

LVVI Towing4375 North Las Vegas Boulevard, Suite #4Las Vegas, NV [email protected]: (702) 795-1700 F: (702) 367-0945

North Star Towing2201 N. CommerceNorth Las Vegas, NV [email protected]: (702) 473-1111 F: (702) 399-3632

Quality Towing4100 E. Cheyenne Ave.Las Vegas, NV [email protected]: (702) 649-5711 F: (702) 633-4447

2775 South Rainbow Boulevard, Suite #101-CLas Vegas, NV 89139

PRSRT STDU.S. POSTAGE

PAIDSALT LAKE CITY, UT

PERMIT NO. 508

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Apartment Insight January | February 2010

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