APB - 5th Avenue F&B

5th AVENUE PAVILION

GEOGRAPHY: THE REGION

LOCATION

The beach and boar dwalk ar e lovely, and you’r e jus t one hour sout h of New Yor k City by car i f you g et homesick .But you pr obably won’t.”

“

Resor t & NYC Bedroom Community

Demographic Highlights KEY METRICSDRIVE TIME ANALYSIS

10-Minut es• P o p u l a t i o n• H o u s e h o l d s• A v g . H H I n c o m e• M e d i a n H H I n c o m e• M e d i a n A g e• C o l l e g e D e g r e e +• A p p a r e l S p e n d• F & B S p e n d



* A n n u a l i z e d A p p a r e l & F & B D a t a

18 8 ,1137 8 , 6 0 7

$ 9 5 , 5 0 2$ 7 2 , 5 9 0

4 2 Ye a r s3 8 .1 %

$ 18 7 M$ 7 6 6 B

4 4 9 . 3 3 917 7, 7 0 2

$ 111, 7 2 4$ 8 7, 6 8 3

4 2 Ye a r s4 0 . 7 %

$ 4 7 7 M$ 1. 9 2 B

1, 0 14 ,16 73 7 9 , 7 2 5

$ 10 7, 6 8 8$ 8 7,13 8

41 Ye a r s3 7. 6 %

$ 9 9 1 M$ 3 . 9 9 B

• All Roads Lead to Asbury Park on the New Jersey Shore

In a d d i t i on t o a s t r ong p r i ma r y t r a d e a r e a , t ha t exp a nd s on we e ke nd s & d ur i ng t he summe r se a son, Asb ur y P a r k i s h i ghl y a c c e ssi b l e t o b o t h M a nha t t a n & P hi l a d e l p hi a – a l so jus t 50 mi nut e s f r om N e wa r k Int e r na t i o na l Ai r p or t ( EWR) .

THE DESTINATION

“

A Beach Destination & More…M O N M O U T H C O U N T Y B E A C H E S

A l l e n h u r s tA s b u r y P a r kAv o n - B y - t h e - S e aB e l m a rB r a d l e y B e a c hD e a lH i g h l a n d sK e a n s b u r gL o c h A r b o u rL o n g B r a n c hM a n a s q u a nM o n m o u t h B e a c hO c e a n G r o v eS a n d y H o o kS e a B r i g h tS e a G i r tS e v e n P r e s i d e n t s O c e a n P a r kS p r i n g L a k eU n i o n B e a c h

A S B U R Y PA R K B E A C H PA S S E S( 5 ) Ye a r S u m m a r y – U n i t s S o l d

2 0 152 0 142 0 132 0 122 0 11

5 4 % G r o w t h i n B e a c h P a s s S a l e s f r o m 2 0 15 t o 2 0 16

2 0 16 Y T D B e a c h P a s s R e v e n u e i s u p 5 5 % f r o m 2 0 15

S e a s o n5 , 3 6 04 , 8 5 54 , 0 9 53 , 9 5 23 , 8 0 8

D a i l y3 3 8 , 3 7 92 0 7, 4 7 316 9 , 6 3 814 4 , 7 2 313 0 , 2 5 7

• Asbury Park is a Unique Beach City with Boardwalk, Entertainment Venues & Downtown District

An Entertainment Destination• Stone Pony, Wonderbar, The Saint, House of Independence, Paramount Theat er, Convention Hall

Music & EventsAround Asbury Park, a full-fledged musical renaissance is underway.”

“

August 12014

A Regional Culinary Hub• Culinary Landscape Shaped by Relevant Local & Regional Visionary Operators

The shops on the boardwalk are crowded. Downtown has become a year-round restaurant mecca.”

“

J u l y 13 , 2 0 15

A S B U R Y PA R K D I N I N GA n c h o r ’ s B e n dA s b u r y A l e H o u s eA s b u r y F e s t h a l l e & B i e r g a r t e nB a r r i o C o s t e r oB r a n d o ' sB e l m o n t e sC a m e o B a rC a p i t o l i n eC a r d i n a lC h o c o l a t e S a g eC i b o e V i n oC o n f e c t i o n s o f a R o c k s t a rC r o s s a n d O r a n g eC u b a c a nD i n o ' s o n M a i nD J ' s D e l i g h t sF I S H R e s t a u r a n tF r a n k ' s D e l i & R e s t a u r a n tJ i m m y ' s I t a l i a n R e s t a u r a n tJ o h n n y M a cJ u i c e B e a c hJ u s t A n o t h e r D a y sK i m M a r i e ' s D r i n k A w a yL a n g o s t a L o u n g eL o l a ' s E u r o p e a n C a f e & G e l a t oL o u i e L i n g u i n e ' s C a t e r i n gM c L o o n e ' s S u p p e r C l u b & A s b u r y G r i l lM i s t e r C ' s B e a c h B i s t r oM o g o : K o r e a n T a c o sM o o n s t r u c k R e s t a u r a n tO y s t e r B a rP a s c a l & S a b i n eP e t e & E l d a ' s B a r / C a r m e n ' s P i z z e r i aP l a z a T a p a t i aP o p ' s G a r a g eP u r p l e G l a z eS k r a t c hS p e a k e a t e r yS t e l l a M a r i n aT a k a R e s t a u r a n tT a l u l a sT h e B o n n e y R e a dT h e M a c a r o o n S h o pT h e W i n d M i l lT i j o ' s K r e y o l K i t c h e nT o a s tT o n y ' s S a u s a g e , D o g s , & C h e e s e S t e a k sT w i s t e d T r e e C a f eW a t e r m a r kW o n d e r B a r

An Emerging Restaurant MeccaA S B U R Y PA R K D I N I N GA n c h o r ’ s B e n dA s b u r y A l e H o u s eA s b u r y F e s t h a l l e & B i e r g a r t e nB a r r i o C o s t e r oB r a n d o ' sB e l m o n t e sC a m e o B a rC a p i t o l i n eC a r d i n a lC h o c o l a t e S a g eC i b o e V i n oC o n f e c t i o n s o f a R o c k s t a rC r o s s a n d O r a n g eC u b a c a nD i n o ' s o n M a i nD J ' s D e l i g h t sF I S H R e s t a u r a n tF r a n k ' s D e l i & R e s t a u r a n tJ i m m y ' s I t a l i a n R e s t a u r a n tJ o h n n y M a cJ u i c e B e a c hJ u s t A n o t h e r D a y sK i m M a r i e ' s D r i n k A w a yL a n g o s t a L o u n g eL o l a ' s E u r o p e a n C a f e & G e l a t oL o u i e L i n g u i n e ' s C a t e r i n gM c L o o n e ' s S u p p e r C l u b & A s b u r y G r i l lM i s t e r C ' s B e a c h B i s t r oM o g o : K o r e a n T a c o sM o o n s t r u c k R e s t a u r a n tO y s t e r B a rP a s c a l & S a b i n eP e t e & E l d a ' s B a r / C a r m e n ' s P i z z e r i aP l a z a T a p a t i aP o p ' s G a r a g eP u r p l e G l a z eS k r a t c hS p e a k e a t e r yS t e l l a M a r i n aT a k a R e s t a u r a n tT a l u l a sT h e B o n n e y R e a dT h e M a c a r o o n S h o pT h e W i n d M i l lT i j o ' s K r e y o l K i t c h e nT o a s tT o n y ' s S a u s a g e , D o g s , & C h e e s e S t e a k sT w i s t e d T r e e C a f eW a t e r m a r kW o n d e r B a r

The Jer sey Shore has a bad rap in the food depar tment, but Asbur y Park is slowly but surely turning that image around by f ill ing up with gourmet eater ies, craf t-cof fee shops and trendy water ing holes.”

“

• Regional Destination with over 40 Local Bars, Pubs, and Lounges

THE VENUE

Premium Waterfront Real Estate

www.asbur ypar know.comwww.apboar dwalk .com

“Asbury Park mixes the draw of the beach and a grand history and adds innovative dining and musicspots.” June 15

2014

47 Acres of Real Estate Assemblage

Site Plan: Waterfront & Boardwalk

• One mile of oceanfront 60 miles from midtown Manhattan & 76 miles from Center City Philadelphia• Unique historical site with the character and urbanity required to create an authentic destination l ike South Beach,

Wil l iamsbur g, t he Meatpacking Dis tr ict, and Abbot Kinney• 10.5 acres of retail property, 34.2 acres of residential property, in the f irst two blocks off a world -famous boar dwalk

www.asbur ypar know.comwww.apboar dwalk .com

RESTAURANT PRODUCTIVITY

APB Restaurant PerformanceA P B B a r & R e s t a u r a n t s :

M c L o o n e ’ s A P G r i l l e

L a n g o s t a L o u n g e

P o p ’ s G a r a g e

C u b a c a n

S t e l l a M a r i n a

W a t e r m a r k

2 0 15 P e r f o r m a n c e :

Av e r a g e S a l e s $ P S F : $ 4 9 6

( 5 ) L e a s e s R e s p o n s i b l e f o r a g r a n d t o t a l o f :

$ 17, 8 7 1, 4 7 2 A n n u a l S a l e s

2 0 16 P e r f o r m a n c e :

• C o m p a r a t i v e r e t a i l s a l e s a r e t r e n d i n g a t a p p r o x i m a t e l y p o s i t i v e 3 0 % g r o w t h

• R e s t a u r a n t s a l e s t r e n d i n g a t a n a p p r o x i m a t e p o s i t i v e 15 % g r o w t h

• Productivity Peaking Mid Year With Strong Annual Gross Sales

0

100000

200000

300000

400000

500000

600000

700000

800000

900000

1 2 3 4 5 6 7 8 9 10 11 12

2015 Bar & Restaurant Performance

A s b u r y P a r k i s a b e d r o o m c o m m u n i t y o f M a n h a t t a n a c c o m p a n i e d b y v e r y s t r o n g r e g i o n a l d e m o g r a p h i c s . S e v e r a l f a c t o r s w i l l c o n t r i b u t e t o a f l a t t e n i n g o f t h e s e a s o n a l i t y o f t h e v e n u e a n d t o t h e c o n t i n u e d g r o w t h i n a n n u a l p r o d u c t i v i t y : 1 ) T h e a d d i t i o n o f a p p r o x i m a t e l y 2 , 5 0 0 n e w r e s i d e n t i a l u n i t s & t h e d e v e l o p m e n t o f 3 5 a c r e s o f l a n d a d j a c e n t t o t h e p r o j e c t , 2 ) A m o r e v i b r a n t d o w n t o w n d i s t r i c t t h a t h a s b e c o m e a r e g i o n a l b a r & r e s t a u r a n t d e s t i n a t i o n , a n d 3 ) T h e c o n t i n u e d a c t i v a t i o n o f s p a c e t h r o u g h o u t t h e p r o j e c t p h a s i n g . T h e s e f a c t o r s w i l l a l l s t r e n g t h e n y e a r r o u n d c o n s u m e r

d e m a n d .

(Months of the Year)

(Gro

ss S

ales

)

NEW OFFERING: 5th AVENUE PAVILION New Opportunities: • Band Shell • Retail• Restaurant & Bar/Lounge

5th Avenue Pavilion Redevelopment

www.apboar dwalk .com





Premier Restaurant & Bar Opportunity

7,500-15,000 Sq. Ft. of new Restaurant & Bar Space

• Premier F&B Space - Available Spring 2017• 7,500 Sq. Ft. of Premium Rooftop Space• Retracting Glass Walls with Panoramic Views• Adjacent to Historic Bandstand with 212 Seats & 2,000 Sq. Ft. Floor Space• Up to 7,500 Sq. Ft. of Ground Floor with Access to Boardwalk & Ocean Avenue• Join “The Stone Pony”, “ Wonderbar”, “Anchor’s Bend”, “Oyster Bar”, “Beach Bar”, “McCloone’s

Langosta Lounge”, “Asbur y Yacht Club”, “Cubacan”, and “Stella Marina”

5th Ave Pavilion – Elevations

N O R TH

N O R TH


S o u t h V i e w

S o u t h V i e w - R o o f t o p



N o r t h V i e w


5th Ave Pavilion – Ground Level

Roof t op R e s t a u r a n t / B a r/ L o u n g e ( 7, 500 Sq Ft) Band S hel l : 212 S ea ts + Da nce F loor


5th Ave Pavilion – Rooftop & Band Shell

N O R TH

Band S hel l / Roof t op Bar/ L o u n g e

N O R TH



N O R TH

( 1)

( B )( A)

• Premium flagship bar & restaurant space with liquor license available spring 2017 • 7,500 Square feet of rooftop space with three sides retractable glass walls & adjacent Band Shell event space• Ground floor space flexible from 2,500 up to 7,500 square feet


5th Ave Pavilion – F&B/Bar Scenarios• (1) Rooftop Bar/Lounge (7,500 Sq. Ft.)• (1+B) Ground Level Staggered with Rooftop Bar/Lounge (2,500 -5,000 + 7,500 Sq. Ft.)• (1+A) Ground Level Stacked with Rooftop Bar/Lounge (2,500 -7,500 + 7,500 Sq. Ft.)

Roof t op R e s t a u r a n t / B a r/ L o u n g e ( 7, 500 Sq Ft)Band S hel l : 212 S ea ts + 2,500 Sq. Ft. - Floor Ar ea

(1)


5th Ave Pavilion – Rooftop & Band Shell


5th Ave Pavilion – Ground Level

(A) (B)

Roof t op R e s t a u r a n t – A c c e s s L o b b y

FUTURE PROJECTS• Steam Plant • Casino Hall• Sunset Pavilion

Casino Hall & Steam Plant

www.asbur ypar kboar dwalk .com

DEVELOPMENT OVERVIEW

Merchandising Vision

The iconic Casino West/Carousel building will initially be activated by an artisanal market - a curated collection of “made-regionally” foods, wines, beers, arts, crafts, apparel, fashion and home accessories from New York, New Jersey and Philadelphia. The year-round market will be an incubation lab modeling other established markets like Etsy, Brooklyn Flea and Jackeez.

Artisanal Food Market as a semi-permanent and rotating cast of vintage clothing, food and crafts vendors. As the Waterfront further develops, the market will further evolve into a true market hall, with a greater offering of prepared foods for on- and off-site consumption.

West

East

Casino Hall


DEVELOPMENT OVERVIEW

Merchandising Vision

The iconic Casino West/Carousel building will initially be activated by an artisanal market - a curated collection of “made-regionally” foods, wines, beers, arts, crafts, apparel, fashion and home accessories from New York, New Jersey and Philadelphia. The year-round market will be an incubation lab modeling other established markets like Etsy, Brooklyn Flea and Jackeez.

Artisanal Food Market as a semi-permanent and rotating cast of vintage clothing, food and crafts vendors. As the Waterfront further develops, the market will further evolve into a true market hall, with a greater offering of prepared foods for on- and off-site consumption.

West

East

Casino Hall


DEVELOPMENT OVERVIEWScope of Work

The casino west is an existing 1 and 2 story structure to remain in place. New roofing was previously provided by others over the major spaces. The project will selectively demolish the exterior of the casino west, repair or replace the masonry as required, and infill existing openings with approved historically accurate glazing and entry systems. The second floor will be stabilized including a new fl at roof for future utilization. Internally, the structure will be repaired as required and the interior floor will be levelled. New utilities and systems will be brought to a central demarking/distribution area. Specialty lighting, awnings and site improvements will be provided.

The existing Arcade renovation includes repair to the existing terrazzo floor and underlying structure and a small amount of structural repair in the north and south elevations. The project will infill the north and south ends of the arcade with approved historically accurate glazing and entry systems. The east and west elevations of the arcade will be repaired as required to provide historical treatments where necessary and stable, paintable surfaces where historical features are not required.

West

East

Casino Hall


DEVELOPMENT OVERVIEWDesign Intent

The historic Casino Main Hall and Carousel spaces will feature new finishes and lighting, and welcome exciting marketplaces and food experiences. The day lit double-height space will reveal the original steel roof structure atop rehabilitated historic facades. Historic storefronts facing the street will be re-established and accented by dimensional signage and canvas awnings. The carousel roof will be illuminated and serve as the crown jewel of the South End. The Arcade serves as a primary gateway to the South End and the Casino West space. The restoration will provide for historical full height glazing entrance facades on the Boardwalk as well as restored storefronts flanking the market hall and carousel.

Casino Hall


DEVELOPMENT OVERVIEWDelivery Conditions

All spaces will be fully demised with white painted walls and smooth, sealed concrete floors, ready for additional decorative finishes as desired. Services including electrical, life safety, water, sanitary, and HVAC will be provided for each space along with a standard level of distribution. In addition, specialty lighting and power delivery will be provided.

Restaurant tenants will have access to grease traps.

Steam Plant


DEVELOPMENT OVERVIEWMerchandising Vision

One of Asbury Park’s most iconic structures and a pivotal location needs no introduction on the New Jersey Shore, the Steam Plant will be transformed into a destination on par with its highly visible place anchoring the city and waterfront’s southern skyline.

The carefully selected operation with a distinctive theme and sense of space capable of fully leveraging the building’s unique location and design that provides sweeping, outdoor second story views of the Atlantic Ocean and Wesley Lake.

Our purpose is to activate the architectural landmark in a way that energizes and anchors the city and venue while setting the tone of the projects future vision.

Steam Plant



The Sunset Pavilion redevelopment will draw on the strong design of the existing building, largely maintaining existing massing. North, south, east and west elevations will feature elegant floor to ceiling storefront and operable windows within the existing structure. Here the expansive glazing will present a dynamic modern presence within the existing masonry building form and achieve high visibility into interior tenant spaces from Ocean Avenue and the Boardwalk.

Scope of Work

There is an existing 2 story steel and concrete frame pavilion in place. The project will, re-use the existing structure and piling foundations and augment the vertical structure as required. Exterior work includes replacing the 1st floor street elevation with a veneered art-wall and all other first and second floor elevations with hurricane resistant glass and entrance systems. The exterior masonry surfaces will be repaired as required. The balcony will be rebuilt on the east elevation. All utilities and systems will be brought to a central demarking/distribution area. Specialty lighting, awnings and site improvements will be provided.

Sunset Pavilion



The Sunset Pavilion redevelopment will draw on the strong design of the existing building, largely maintaining existing massing. North, south, east and west elevations will feature elegant floor to ceiling storefront and operable windows within the existing structure. Here the expansive glazing will present a dynamic modern presence within the existing masonry building form and achieve high visibility into interior tenant spaces from Ocean Avenue and the Boardwalk.

Scope of Work

There is an existing two story steel and concrete frame pavilion in place. The project will, re-use the existing structure and piling foundations and augment the vertical structure as required. Exterior work includes replacing the 1st floor street elevation with a veneered art-wall and all other first and second floor elevations with hurricane resistant glass and entrance systems. The exterior masonry surfaces will be repaired as required. The balcony will be rebuilt on the east elevation. All utilities and systems will be brought to a central demarking/distribution area. Specialty lighting, awnings and site improvements will be provided.

(WEST ELEVATION)

SUNSET PAVILION

1st AVENUE PAVILION – LEVEL 1


2016 OPERATING BUSINESSES

Level 1 Operator101-103 Stella Marina104-105 United By Blue106-107 Days Ice Cream108 Style Rocket109-110 Cantina111-115 Cubacan

Square Feet8645

8821,2421,6402,2485,382


Level 2 Operator101 Stella Marina102 Stella Marina Terrace108-15 Watermark109A Watermark Terrace (1)109B Watermark Terrace (2)

Square Feet4,0682,0185,5782,793

464

1st AVENUE PAVILION – LEVEL 2



Level 2 Operator301-302 Langosta Lounge303 Beach Shack304A Lightly Salted304B A.P.Y.C.305 Pop’s Garage306-307 Silverball Museum

Square Feet6,672

3101,1881,2002,3734,814

3rd AVENUE PAVILION – LEVEL 1




Level OperatorG StorehouseF Stella Marina TerraceE Betties BombshellD Sand CastleC 3rd & OceanB Big Spoon Little SpoonA Wanderlust

Square Feet2,100

450518685622460

1,125

4th AVENUE PAVILION

CONVENTION HALL - ARCADE


SpaceC1-C1AC2-C3C4C5C6C7C8-C9

C10-C11C12-13C14-C17

OperatorBetty’s Ice BoxCarla GizziFun HouseHavaianasSweet JoeGalleriaAsbury Roastery

MarketOyster BarAnchors Bend

Size830518214214335225451

1,0151,2252,116

C1-C1A C2-C3 C4 C5 C6 C8-C9

C10-C11 C12-C13 C14-C17


Leasing & Business DevelopmentAsbur y Park mixes the draw of the beach and a grand histor y and adds innovative dining and music spots.”

“ BUSINESS

INQUIRIES

Tod d B ur t on

Di r e c t or of B usi ne ss & P a r t ne r De v e l op me nt

( 201) 247- 4 8 0 0

t b ur t on@ mmr s. c om

GENERAL INQUIRIES

K a t he r i ne M c M i l l a n

Di r e c t or Di gi t a l B r a nd S t r a t e gy & M e r c ha nd i si ng

( 732) 897- 6 5 0 3

kmc mi l l a n@ mmr s. c om


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