2nd Asia Pacific Conference on Contemporary Research
APCCR-2016
ASIA PACIFIC INSTITUTE OF ADVANCED RESEARCHNurturing knowledge without boundaries
25th and 26th of November 2016
V E N U E : Arenaa Star Hotel
Kuala Lumpur, Malaysia
APCCR-2016
Nurturing knowledge without boundaries
www.apiar.org.au
‘‘ ‘‘
MissionTo create a world-class research institute that empowers the education sector. Our research focuses on benchmarking and extending research in successful business practices. We intend to offer exciting networking and project building opportunities for our associates. We endeavor to achieve a better knowledge development climate in higher education and corporate training.
VisionFive years from now, APIAR will be the fastest growing knowledge sharing organization in the world. We will change the way the world manages research and utilizes its knowledge to make room for more. We will create efficient learning and transfer to work context strategies for a more cost and time-effective learning solution.
Conference Chair
Keynote Speaker
Prof. Mohd Nazari Ismail
University of Malaya, Malaysia
Prof. Iain Densten
Monash University, Malaysia
Asia Pacific Institute of Advanced Research 1
CONFERENCE COMMITTEE
PROF. PETER CURSON The University of Sydney, Australia.
PROF. KUBAIS S. ABDULFATTAH FAHADY Ajman University of Science and Technology, UAE.
DR. NAEEMA AL HOSANI United Arab Emirates University.
DR. ROSS YATES Edith Cowan University, Australia.
PROF. DENNIS RUMLEY The University of Western Australia, Australia.
PROF. MAURICE GALTON University of Cambridge, UK.
ASST. PROF. HONGJIN ZHU McMaster University, Canada.
ASSOC. PROF. NOURAH ALYOUSEF King Saud University, Saudi Arabia.
PROFESSOR GHASSAN OMET University of Jordan, Jordan.
PROFESSOR ROBERT WRIGHT University of Strathclyde, UK.
ASSISTANT PROFESSOR AHMED ALI KHALIFA Qatar University, Qatar.
PROFESSOR MARTIN MILLS The University of Queensland, Australia.
PROFESSOR DJAMEL EDDINE LAOUISSET ALHOSN University, UAE.
Asia Pacific Institute of Advanced Research2
CONFERENCE COMMITTEE
PROFESSOR ROBYN GILLIES The University of Queensland, Australia.
ASSOCIATE PROFESSOR PAWEL BILINKSI City University, UK.
ASSOCIATE PROFESSOR BLAINE HATT Nipissing University, Canada.
ASSISTANT PROFESSOR ALI ALKHALIFAH Qassim University, Saudi Arabia.
ASSOCIATE PROFESSOR JEHAD ALDEHAYYAT Al Yamamah University, Saudi Arabia.
ASSOCIATE PROFESSOR PETER KRIESLER University of New South Wales, Australia.
PROFESSOR ELIZABETH FERNANDEZ University of New South Wales, Australia.
EN MOHAMMAD AMIZI BIN AYOB University Malaysia Kelantan, Malaysia.
DR. MOHD SHUKRI HANAPI Universiti Sains Malaysia, Penang, Malaysia.
Asia Pacific Institute of Advanced Research 3
REVIEW COMMITTEE
PROFESSOR MARIOS I KATSIOLOUDES, Qatar University, Qatar.
DR DRAGANA RADICIC Bournemouth University, UK.
ASSOCIATE PROFESSOR FATEN KHARBAT Al Ain University of Science & Technology, UAE.
DR. WEI CHEN Sheffield University, UK.
ASSOCIATE PROFESSOR WAN NG University of New South Wales, Australia.
DR JONATHAN MUTERERA Nipissing University, Canada.
DR. NISHIKANT MISHRA Aberystwyth University, UK.
DR.SAMEER AL BARGHOUTH Al Ain University, UAE.
ASSISTANT PROFESSOR SAWSAN HALBOUNI University of Sharjah, UAE.
ELVIRA BOLAT Bournemouth University, UK.
ASSOCIATE PROFESSOR NIGEL BAGNALL The University of Sydney, Australia.
DR MICHAEL WIGELSWORTH Manchester University, UK.
Asia Pacific Institute of Advanced Research4
MAXWELL HEINECK King Fahd University of Petroleum & Minerals, Saudi Arabia.
ASSOCIATE PROFESSOR RAMPRASAD BHAR University of New South Wales, Australia.
DR FELICITY HARDLEY University of Westminster, UK.
ASSISTANT PROFESSOR KOUSAY SAID University of Bahrain, Bahrain.
ASSISTANT PROFESSOR GEHAN ABDUL HADI MOUSA MOHAMED
University of Bahrain, Bahrain.
CATHY BEAUSOLEIL University of Quebec,Canada.
ASSOCIATE PROFESSOR LAURENCE GOLDMAN University of Queensland. Australia.
ASSISTANT PROFESSOR RIHAM MUQATTASH Al Ain University of Science & Technology, UAE.
BIJAN HESNI University of Westminster, UK.
PROFESSOR TAKASHI OYABU Kokusai Business Gakuin College, Japan.
ASSOCIATE PROFESSOR MARK PEGRUM The University of Western Australia, Australia.
REVIEW COMMITTEE
Asia Pacific Institute of Advanced Research 5
REVIEW COMMITTEE
KISHORE NAMBEESAN University of Nizwa, Oman.
PAULA JACKSON York St John University, UK.
DR PANAGIOTIS DONTIS CHARITOS University of Westminster, UK.
ASSOCIATE PROFESSOR JAKE LYNCH The University of Sydney, Australia.
DR. MOHIT KOLAY Al Yamanah University, Saudi Arabia.
DR CHANGYU DONG University of Strathclyde, UK.
DR ELENA SOUKAKOU University of Roehampton, UK.
ASSITANT PROFESSOR AHMAD ALHARKAN
Asia Pacific Institute of Advanced Research6
Preface
We’d like to welcome you to the 2nd Asia Pacific Conference on Contemporary Research (APCCR-2016)!
The main theme of this conference is ‘Breakthrough to Excellence’. Even though the idea of `excellence’ is not new, it is always vital to success.
Some sceptics may point out that many organisations or individuals succeed without embodying excellence, however. Products from China, for example, some of which are low quality, have met with high sales; while in the U.S., a politician with a dubious reputation has succeeded in becoming the President of a country that boasts the largest number of excellent academic institutions.
The reason is probably due to the excellent quality of their efforts. During this time of limited resources and dissatisfied feelings, low-quality products or political leaders may be seen by many as the best choice. Whether this is the right conclusion or not can be discussed further at the conference.
Many papers will be presented by academics from a large number of countries. Without any doubt this conference presents an excellent opportunity to exchange ideas and discuss research findings as well as a chance to meet up and expand our network of friends and contacts.
Prof. Mohd Nazari Ismail
Conference Chair
Professor Mohd Nazari Ismail, University of Malaya, Malaysia.
Without any doubt this conference presents an excellent opportunity to exchange ideas and discuss research findings
“
Asia Pacific Institute of Advanced Research 7
Prof. Mohd Nazari Ismail
Conference Chair
Professor Mohd Nazari Ismail,
University of Malaya, Malaysia.
Prof Nazari Ismail is a professor at the Faculty of Business and Accounting, University of Malaya, Malaysia. He was the dean of the faculty until 30 June 2015 and was also the head of the university’s strategic planning unit from 1996 to 1998 and from 2006 to 2009.
He has published numerous articles in academic journals and has also authored four books, the latest entitled ` The Globalization Debate: A Case of Barking up the Wrong Tree’.
He has also consulted as well as provided training programs to a number of public and private sector organizations including The Prime Minister’s Department of Malaysia, Proton, Matsushita, The Royal Malaysian Police, and the Malaysian Institute of Chartered Secretaries and Administrators.
He was the 1999 Fulbright Foundation Malaysian Scholar at the University of Michigan, Ann Arbor, USA and also the Fulbright Visiting Specialist at Pfeiffer University, North Carolina, USA in 2005. In June 2005, he was a visiting fellow at Oxford Center for Islamic Studies, Oxford, United Kingdom
Prof. Mohd Nazari Ismail obtained his B.Sc. Economics (Hon.) from the University of Wales, U. Kingdom, followed by an MBA from the State University of New York, USA and a PhD from the Manchester Business School, University of Manchester, United Kingdom.
Bio
grap
hy
Asia Pacific Institute of Advanced Research8
Professor Densten has worked as a leadership scholar for over twenty years and has acquired extensive experience as a global educator and researcher. He currently a Professor in the Business School at Monash University Malaysia. In 2014, till 2016, he spearheaded the Monash MBA launch into the South East Asian market, as the Director MBA (International). Previously, he held three professorships at leading international research led universities in Australia and the United Kingdom. His most recent position was as a Professor and Head of the Department of Management and Security at the School of Cranfield Defence and Security, Cranfield University, United Kingdom. Prior to this post, Professor Densten has held two prominent positions at Lancaster University Management School, United Kingdom. He held the position of Professor of Leadership in the Department of Management Learning and Leadership while also being appointed Director of the Lancaster Leadership Centre and its Health Leadership Centre. Before moving to the United Kingdom, Iain was the Associate Professor of Leadership in the School of Business at the University of New South Wales (UNSW), which is located at the Australian Defence Force Academy in Canberra Australia. Professor Densten completed his PhD in 1997 on Leadership and Burnout at Monash University while gaining significant experience as a lecturer in the Department of Management. In 2010, he received the award of a Fellowship from The Leadership Trust, which recognised his expertise and achievements in the field of leadership.
Prof. Iain Densten,
KeynoteSpeaker
Monash University, Malaysia.
Bio
grap
hy
Asia Pacific Institute of Advanced Research 9
Day: 1Friday, 25th of November, 2016
8.30 AM – 09:00 AM
* Arrival Tea / Coffee* Conference Materials Collection
OPENING OF THE GENERAL SESSIONVenue: Hall 3, Level 9
09:00 AM – 09.30 AM
Conference Opening by Professor Mohd Nazari IsmailConference ChairTopic: “The Globalisation Debate - A Case of Barking up the Wrong Tree”.
09.30 AM - 10.00 AM
Keynote Speaker: Professor Iain DenstenTopic: “Creating University Spaces of Inspiration: The examining the critical link between leading and lecturing”.
10.00 AM - 10.15 AM
Photo Session
10.15 AM – 10.40 AM
Morning Tea
ORAL PRESENTATIONVenue: Hall 3, Level 9
Session : 1Track: Business ; Session Chair : Fahdia Khalid
10.40 AM – 11.00 AM
MARKETING STRATEGIES TO ENHANCE ATTRACTIVENESS OF SHOPPING MALL CASE STUDY: MALL RATU INDAH MAKASSAR.Rillyan Nur Ramadhani Alfian
11.00 AM – 11.20 PM
SENSORY BRANDING : MUSIC DOMINANCE AS ENHANCEMENT OF BRAND IMAGE AND CUSTOMERSPOSITIVE ATTITUDE ON COSMETICS COMMERCIAL VIDEO .Aisyah Dhia Ahsanti
11.20 PM – 11.40 PM
KAMPIUN STRATEGY FORMULATION AND RECOMMENDATION FOR PT. TELEKOMUNIKASI INDONESIA TBK.Hendarsyah Aditya Saptari and Achmad Ghazali
Day: 1Friday, 25th of November, 2016
11.40 PM – 12.00 PM
REVERSE LOGISTIC DECISION USING GOAL PROGRAMMING: A REVIEW.Katlea Fitriani & Ria Satyarini
12.00 PM – 12.20 PM
THE EFFECTS OF ORGANIZATIONAL CULTURE TO ORGANIZATIONAL COMMITMENT AND EMPLOYEE PERFORMANCE AMONG EVENT ORGANIZER EMPLOYEES.Netania Emilisa
12.20 PM 12.40 PM
ANTECEDENT AND CONSEQUENCES OF BRAND LOVE: PERSPECTIVE SMARTPHONE CUSTOMERS.Kurniawati Chrisjatmiko
12.40 PM 01.00 PM
MARKETING STRATEGY FOR CREATIVE LIFESTYLE PRODUCTS OF WONDER.INC IN SHIFTING GENERATION ERA, FROM MILLENNIAL TO GENERATION Z.Arina Qonita , Prof. Imam Buchori Z
01.00 PM – 02.00 PM
Lunch Break
Session : 2Track: ICT ; Session Chair : S.H.P.D.L. Abeywardana
02.00 PM –02.20 PM
INVESTIGATING THE ROLE OF BIM IN CONSTRUCTION PROJECT CHANGE.Bing Chen
02.20 PM –02.40 PM
PROJECT PLANNING & RESOURCE USAGE PREDICTION SYSTEM BASED ON BUILDING AND CONSTRUCTION INDUSTRY.W. A. W. G. H.M Weerasinghe, B. M. I. M. Marasinghe, I. S. S. Liyanage, J. M. V. Chathuranga, Dhammika H. De Silva.
02.40 PM –03.00 PM
INTELLIGENT RECRUITMENT MANAGEMENT ENGINE.Chiththananda H.K.I.C.L., Perera T.D. ,Rathnayake L.M., Mahanama M.G.G.D.D.P., Prabashana P.M.P., and Dias D.P.N.P.
03.00 PM –03.20 PM
SIMPLIFYING LAW STATEMENTS USING NATURAL LANGUAGE PROCESSING.Nayana Dharmasiri, Bashitha Gunathilake, Umavi Pathirana, Sajani Senevirathne, Anupiya Nugaliyadde, Samantha Thellijagoda.
Day: 1Friday, 25th of November, 2016
03.20 PM –03.40 PM
Afternoon Tea Break
Session : 3Track: Education ; Session Chair : Natcha Mahapoonyanont
03.40 PM –04.00 pm
METACOGNITIVE STRATEGY INSTRUCTION AND IELTS LISTENING PERFORMANCE: A COMPARISON BETWEEN USING MPS AND CALLA INSTRUCTION MODELS.Lye Siew Ean, Goh Lay Huah
04.00 PM –04.20 pm
VOCABULARY SIZE AND PERFORMANCE IN LISTENING COMPREHENSION.Angelina Tan Wan Lin, Goh Lay Huah
04.20 PM –04.40 pm
VIDEO GAMES PROMOTE SAUDI KIDS ENGLISH VOCABULARY RETENTION.Ohoud Abdullatif AlShaiji
04.40 PM –05.00 pm
LANGUAGE ACQUISITION AND CULTURAL MEDIATION: VYGOTSKIAN THEORY.Natalie Rublik
05.00 PM –05.20 pm
THE INITIAL STUDY: A CONCEPTUAL FRAMEWORK FOR SUSTAINING FEEDBACK.Huey Zher Ng
05.20 PM –05.40 pm
THE MODEL TO SUPPORT TEACHERS’ CAPACITY IN ASSESSMENT FOR LEARNING.Natcha Mahapoonyanont, Jenny Poskitt & Sally Hansen
End of Day 1
Day: 2Saturday, 26th of November, 2016
ORAL PRESENTATIONVenue: Hall 3, Level 9
Session : 1Track: Business ; Session Chair : Hendarsyah Aditya Saptari
09.00 AM – 09.20 AM
EVALUATION OF FDI POLICIES IN VIETNAM USING FDI INDEXES.Tho Quynh Nguyen
09.20 AM – 09.40 AM
DESIGN OF CORPORATE PERFORMANCE MANAGEMENT SYSTEM: A CASE STUDY OF AN INDONESIAN CONSTRUCTION SOE.Ima Fatima , Dermawan Wibisono, Akbar Adhiutama , Herry Hudrasyah
09.40 AM – 10.00 AM
INTELLECTUAL CAPITAL INTEGRATION FOR VALUE CO-CREATION IN HIGHER EDUCATION.Fahdia Khalid
10.00 AM – 10.40 AM
Morning Tea Break
Session : 2Track: Social Sciences ; Session Chair : Abul Salam
10.40 AM –11.00 AM
TRASNFORMATIVE IMPACTS: TRAFFICKING SURVIORS FOR SEXUAL EXPLOITATION AND THEIR INVOLVEMENT IN AN EMANCIPAORY STUDY IN NEPAL.Rita Dhungel
11.00 AM – 11.20 AM
TOURIST MAPS’ SYMBOLOGY IN THE UNITED ARAB EMIRATES (UAE).Sultan Al Mansouri, Abdulla Al Shekaili , Abdullah Al-Zubaidi , Mohammed Maali , Naeema Alhosani
11.20 AM – 11.40 AM
IMPACT 0F INSTITUTIONAL OWNERSHIP AND INDIVIDUAL OWNERSHIP ON DIVIDEND POLICY OF LISTED PLANTATION COMPANIES IN SRI LANKA.Saseela Balagobei
Day: 2Saturday, 26th of November, 2016
11.40 AM – 12.00 PM
MAPPİNG LEVEL OF AWARENESS/KNOWLEDGE AND PRACTİCES OF ENVİRONMENTAL MANAGEMENT İN UAE: A CASE STUDY OF AMONG COLLAGE STUDENTS’ İN UAE UNİVERSİTY.Naeema Al Hosani , Abul Salam Abdul Mannan
Session : 3Track: ICT ; Session Chair : Janani Thevananth
12.00 PM - 12.20 PM
SMART INTELLIGENT EXPERT SYSTEM TO TROUBLESHOOT ORA-ERRORS.K.S. Amaraweera, K.M.C.B Kendaragama, W.B.U. Dayananda, K.D.K. Shamantha, U. Samaratunge
12.20 PM - 12.40 PM
INSIGHT: PERSONAL ASSISTANT MOBILE APPLICATION FOR VISUALLY IMPAIRED IN SRI LANKA.N.D.K. Guruge , R.A.G.P. Ranasinghe, S.H.P.D.L. Abeywardana, D.M.S.N. Siriwardhana , Dhammika H. De Silva
12.40 PM - 01.00 PM
AN ANALYSIS OF QUALITY OF TEACHING AT HIGHER EDUCATION INSTITUTIONS IN SRI LANKA THROUGH THE USE OFINFORMATION COMMUNICATION TECHNOLOGY .Janani Thevananth
Networking & Presentation Ceremony
Lunch Break
End of the Conference
CONFERENCE VENUE
Jalan Hang Lekiu, City Centre, 50050
Kuala Lumpur
Nurturing knowledge without boundaries
www.apiar.org.au
ASIA PACIFIC INSTITUTE OF ADVANCED RESEARCHNurturing knowledge without boundaries
1ST INTERNATIONAL CONFERENCE ON ADVANCED RESEARCH (ICAR -2017)Academically Supported by Prince Mohammad
Bin Fahd University (PMU)
MANAMA, KINGDOM OF BAHRAIN JANUARY 25 & 26, 2016
VENUE: THE DOMAIN HOTEL, MANAMA, KINGDOM OF BAHRAIN
Please submit your paper or abstract by 15.12.2016. We are looking forward to seeing you in Manama, Kingdom of Bahrain in January, 2017.
We publish following journalsAsia Pacific Journal of Advanced Business and Social Studies(ISBN: 9780994365675)
Asia Pacific Journal of Contemporary Education and Communication Technology(ISBN: 9780994365682)
Suite 1A Level 2, 802 Pacific HighwayGordon NSW 2072, AustraliaFAX: (+61) 02 9844 5445Tel: (+61) 0470361148
www.apiar.org.au
