Apcoa parking trends-presentation-2011

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London, 16.11.2011

Latest trends in airport

parking!by Peter Schneck

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Facts

Growing contribution from parking

Aviation

Non-Aviation

Slots and security

Ground handling

Retail and gastronomy

Parking

Other

Trend

Most revenue

sources

expected to

remain flat –

importance

of parking

contribution

will increase

Airport revenues

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Facts

Convenience and speed are of essence

Parking has to

be fully

integrated in

the mobility

chain

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Facts

Smart phones / mobile units are key

Mobile

solutions for

parking are

key to

convenience

and superior

service!

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Journey into the future of parking

A My travel arrangements

B How to get to the airport

C Superior value proposition

D Home sweet home!

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APCOA

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Case study Luton airport Web booking


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APCOA web booking engine at Luton airport

Guaranteed space with web booking engine

Specific APCOA services

Online reservations.

Guaranteed space at preferred

parking site.

License plate recognition, 2D barcode or

SMS identification at the gate.


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APCOAAPCOA


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OptionsTaxi

Public transport

Point2Point

Kiss & Fly

Off-Airport-Parking / Shuttle

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Car2Infrastructure

Point2Point

Information on flight schedule

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Taxi management at Stockholm airport (1/2)

C Superior value proposition – Case

Taxi management: Better service and more revenue

Airport challenge

Airports are faced with the task to control

and to secure the taxi area at the Airport

whilst providing sufficient taxis to the right

terminal at the right time.

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Taxi management at Stockholm airport (2/2)


Taxi management: Better service and more revenue


Design/set-up of taxi management

system/area.

Management of taxi supply: terminal demand

management and positioning of taxis.

Provision of dedicated APCOA software as

well as hardware.

Reservation handling.

Information centre.

Waiting room for cab drivers and

food service.

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Case study Stuttgart airport Valet parking


Airport, Stuttgart

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Valet parking at Stuttgart airport


Premium product valet parking

Airport challenge

Premium customers require premium

service to improve their Airport experience.


Drop-off and return of the car in front of the

terminal.

Security and insurance measures (pictures

to document state of the car at time of

delivery; special parking zone).

Tracking of all movements of the car

through an attached barcode.

Payment at VIP desk (i.e. no queues and

immediate receipt of the car).

Additional services (car wash, refuelling …).

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Case study Stuttgart airportYield management


Airport, Stuttgart

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Yield management Stuttgart airport


Yield management increases revenue per customer

Airport challenge

To maximise revenue and profit of the parking

operation, it is important to provide the right

service, at the right time for the right price.


Monitoring of utilisation

Adaption of parking surfaces to meet demand

Harmonisation of tariffs (same offer – same

price – easy communication)

Adjustment of individual tariffs based on price

sensitivity

Communication of the ideal tariff to the

individual customer segments

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Fast lane


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Fast lane


Fast lane: From the parking lot directly to the gate

Airport challenge

Continuously expanding offer of premium

products to ease the Airport experience and

to allow for more time to shop at the Airport

for the business or luxury traveller remains

on the top of the list for most Airports.

APCOA solution

APCOA offers a „fast lane“ package. Aimed at

business and luxury travellers the fast lane

package provides a „bee-line“ from the parking

lot to the boarding gate: offering additional

convenience as well as additional time to the

passenger to shop at the Airport.


Express parking in front of the terminal

Fast lane check-in and luggage drop-off

Fast lane for customs and security

Payment at VIP desk

Car retrieval at terminal (i.e. valet return)

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Forecourt marshalling


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Forecourt marshalling


Controlled terminal forecourt fends off „parking pirates“

Airport challenge

The maintenance of a controlled and

organised forecourt area for security

purposes and to improve traffic flow is

fundamental to the Airport’s daily business.

APCOA solution

APCOA offers complete control of the forecourt

area of the terminal, by demanding a fee for car

entrance, controlling off-site „parking parasites“

through a drop-off fee and improving traffic

flows.


Set-up of the drop-off area.

Management of equipment

(hardware and software).

Transparent access of taxis, hotel shuttles, etc.

Management of parking fines in forecourt area.

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Case study Gatwick airport Bumper to bumper parking


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Bumper to bumper parking at Gatwick airport


Bumper to bumper parking increases utilisation

Airport challenge

Limited parking capacity on-site poses a

significant difficulty for many Airports that

have limited space.

APCOA solution

APCOA increases utilisation of existing parking area. Parking demand can be met postponing CAPEX for setting-up new parking sites. In addition, customers can benefit from the more convenient valet parking.


Handling of the valet parking operation.

Provision of custom-made APCOA software

to optimise positioning of cars – thus moving

cars to the front of the queue when required

by customer.

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Case Study Luton airport Dynamic pricing


Airport challenge

Pricing at Airports today is often static and

does not reflect the current booking

situation, seasonal change of demand etc.

Dynamic pricing further increases total revenue

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Dynamic pricing at Luton airport (2/5)


Dynamic pricing further increases total revenue

APCOA solution

APCOA introduced a dynamic pricing

scheme at Luton Airport for all online

reservations. However, prices at the gate

are always fixed-and premium prices.


Management of online reservations.

Design of pricing scheme.

Constant adjustment of prices.

Tariff Zones by LPR

NormalDiscount Premium


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Case study Oslo airport Cooperation with airline loyalty programme


Airport, Oslo

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Cooperation with airline loyalty programme at Oslo airport


Cooperation with loyalty programmes expands customer base

Airport challenge

Airline operators are looking to create

additional benefits to their premium

customers – starting on the ground already.

APCOA solution

APCOA has set up a cooperation with the

SAS loyalty programme, offering special VIP

valet parking services to „Pandion“ status

members. The services are free to the

passenger’s but are invoiced to SAS directly.


VIP Valet Parking Service.

Invoicing to SAS.

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Case Study Malpensa Airport Top car parking


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Top car parking at Malpensa airport


Top car parking for premium cars

Airport challenge

Luxury customers are often hesitant to leave their high-end car in a parking garage and therefore are likely to take a taxi to the Airport.

APCOA solution

APCOA offers additionally to valet parking services, the „top car parking“, that provides additional security measures and insurances for cars.


Valet parking services.

Additional security measures.

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Case study Oslo airport Customer group specific marketing


Airport, Oslo

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Customer group specific marketing at Oslo airport


Marketing campaigns increase parking

Airport challenge

Diverse customer groups with a variety of

different needs have to be addressed with

an individual marketing approach.

APCOA solution

APCOA has significant experience in

recognising the individual customer groups

and actively addresses their specific

requirements.

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Customer group specific marketing at Oslo airport


Marketing campaigns increase parking


Customer surveys and segmentation

Tailored parking opportunities for customers

(e.g. business parking close to terminal/valet

parking, holiday parking on remote location

for an attractive price)

Special promotions to increase the

frequency of different customer groups.

Marketing activities

Customers perceive driving to the Airport as

the most convenient option (Gallup survey).

35 % park car at the Airport, whereas only

21 % use Airport express train (Gallup

survey).

Parker/Passenger quota shows impact of

marketing activities.

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C Superior value proposition

Couponing

Information on flight

Shopping information

Increase non-

aviation revenues

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Paymentmethods

Mobile units via NFC

Prebooking2 D - Vouchers

Contactless credit cards

Cash

D Home sweet home

D Home sweet home

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Thank you for your attention!

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Apcoa parking trends-presentation-2011

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