APEX ACCESS Enterprise Self Service Solutions On the Mobile Cloud, Kent Winter, Apex Communications,...

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Kent WinterVP of Sales, EMEA-Asia

Mobile: +1 [email protected]

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APEX ACCESS

Enterprise Self Service Solutions

On the Mobile Cloud


25 Years Experience Providing Enhanced Services and Customer Care Solutions • Incorporated 1989

OmniVox3D Application Server Installed in 100+ Countries

Value Added Reseller (VAR) Network• 60+ VARs• Provide local support, application development &

customization OEM Licensing:

APEX Communications


APEX Provides a SDP built around APEX’s OmniVox3D SIP Application Server and Telephony Components with a primary focus on:

Customer Self Care VAS Benefits include:

• Reduced Time to Market with Award winning SCE and Many Service Ready Solutions

• Reliable Service Execution with customer testimonials reflecting excess of 99.999% uptime

• Support for TDM, SIP and Hybrid Implementations with a single SCE and Application Server with IN & IMS

• Multi Model – Voice/Video/Messaging/Data• 25 Years of Market Experience

APEX Communications


250+ Network Operators


The Multi-Service Delivery Platform can be used for thousands of services including: • Network IVR• Network Auto Attendant• Voice-Video Conferencing / Business Conferencing• Call Center Integration / Cloud ACD Functionality• Prepaid Calling/ Automated Collect Calling• Call Interception• Voice/Video Mail• Outbound Telemarketing• CRBT – SIP CRBT Manager & IVR• VAS Consolidation• ITR, USSD, …... Many more!

Applications & Solutions


The market is asking for Mobile Networks to open up their networks for custom applications, the model… the internet

Applications & Solution Design


The market is asking for Mobile Networks to open up their networks for custom applications, the model… the Internet …. OTT



The market is suggesting Mobile Networks gain revenue by emulating the Internet & OTT by opening up their networks to custom applications, the typical answer… an API

• JAINSlee• VXML• Restful• etc



If the answer is an API, we go from this:


Programmed Solution


to this:



The Mobile Networks already have many, many Standards & Interfaces which can be used and combined with Internet Standards & Interfaces• IMS• IN• RCS• VXML/MSML• SMPP• Diameter• IN


• Web Services• Java • VB• XML• HTTP• WebRTC• etc


The Mobile Networks already have many, many Standards & Interfaces which can be used and combined with Internet Standards & Interfaces• IMS• IN• RCS• VXML/MSML• SMPP• Diameter• IN


• Web Services• Java • VB• XML• HTTP• WebRTC• etc

The Goal should not be to create something which looks like a new API, but to make combining these technologies faster & easier


APEX Enterprise Solution API


APEX puts solutions on Mobile Networks which can be customized and administered by end user enterprise customers: • Customer Control• Customer Self Provisioning• Utilization of Scripting via a Web site• Utilization of the Mobile Network, as the Cloud

Telephony Network for Small & Medium Sized Enterprises, which is especially needed in Developing Economies lacking fixed line infrastructure

Applications & Solutions




The SDP provides• Quick deployment of services into networks• Single platform: Network, VAS & Self Services

Exposes & recycles “service building blocks” • Fast service integration• Consistence user experience• Reduces integration and testing efforts

Monetization • Diameter On line charging• OneAPI – GSMA

SDP Value Proposition


Browser Based Service Creation

• GUI based Application Development

• Voice, Video & Data• Application Debugging• WEB Services

OAM&P Console• Configuration• Monitoring• Prompt Management• Report Management• Commmand Line Interface


OAM&P ConfigurationMedia Server ConfigurationMedia Server Configuration


APEX Dashboards


Service Creation IVR

• MRCP• Voice & Video

CallRouting Conferencing Chat SMPP – SMS/USSD

• Send & Receive• Interactive Sessions

Email• SMTP/LDAP/IMAP

Call Center – ACD, CRM


Service Creation IMS & IN ODBC/SQL

• Oracle, MSQL, MySQL, DB2

WEB SERVICES• Built in Commands• HTTP Get & Put via Script

Basic & Java Scripts• Complete COM Interface

Diameter SNMP


USSD Self Service Customer Care


IMS Implementation Supports the standard ISC interface for core networks

• Alcatel/Lucent, Ericsson, Huawei, ZTE & Nokia Siemens

Interfaces via MSML & MSCML protocols with MR-F:

Interfaces with SIP VoiceXML MR- with RFC 5552

WebRTC endpoints which use WebSocket transport for SIP protocol

Create Easy IMS multimedia services including:• Video IVR, Video Conferencing (MMtel “ad-hoc”)

• Network IVR, Network Auto Attendant & Customer Service

• Call Interception, Redirect Server with Announcements. Automated Collect Calling

• Multi Media Messaging & Multi Media Color Ring Back


ACCESS™APEX CloudCast™

Enterprise Services Suite

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Service Ready Solutions Turning an MNO into a Cloud PBX / IPCentrix Solution using its existing SIP Network or IN Infrastructure with

• Video and Audio Conferencing• Network Auto Attendant• Voice Mail• Cloud ACD• Outbound Telemarketer• Destination Control

Key Features• Multi-Tenancy• Self Service Web Portals• Provisioning Web Portals & Services• Managing Web Portals & Services• MNO Reporting and Dashboards• IVR & Messaging Script Management• Diameter Charging Interface

ACCESS


SIP Network / SIP ProxyIMS/LTE/ Softswitch

SIP Calls or WebRTC

ACCESS Architecture

SIP Network

Media Server Control: SIP / MSML/MOML

SIP Call Control

RTP VIDEO

RTP AUDIO

SQL Server Database with Web

Provisioning & ManagementContent requests via IP

MRF Farm


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Any Device to Any DeviceVideo Conferencing

Mobile Devices, Computers,Tablets and Televisions

Mobile Devices, Computers,Tablets and Televisions

APEX Video Conferencing

Expectations for New Services


Video Conferencing – WebRTC

/ Page 31 www.apexcomm.comMarch xx, 2010

ACS – Scheduled Conference Video & Voice Formatting Options Multiple types of notifications Attachments and Comments


ACS – Manage Active Conferences Select Configure System to set –• Mute and Remove Attendees• View and Listen Only • Re-positioning Video Participants• Real time monitoring


Cloud ACD

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Multi-Tenant Hosted Cloud Solution• Distributed • Operators can be on

Mobile phones SIP Clients Web RTC Clients Social Media – Facebook, Twitter, etc.

Top Call Center Application High Level Management Low Level Application Development

with OmniView

APEX ACD


Multi Tenancy• Super User• Tenant Admin

Groups• Add, Delete, Modify • Group Status• Group Membership• Group Definitions

Timing On Hold Messages

• Group Statistics

Agents• Group Membership• Agent Availability

Reporting Routing & Queuing

Strategies & Tactics

Administrator Interface


Queuing Strategy Calls Waiting Active Calls Active Agents Available Rollover Abandoned Calls Answered Calls Average Answer Average Talk Longest Wait Ability to Drill down to

Groups, Agents, etc.

Dashboard Interface


Pop Up Screen Interactive Pause States Self Group Administration

Status Window Type of Caller Agent Scripts Reminders

Agent Clock Call Timing Clean Up Timing Break Timing

Action Value Pairs Caller Data Shown Agent Data Entry IVR Gathered Information

Agent Interface


Outbound

Telemarketing

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Multi-Tenant Hosted Solution Top IVR Application High Level Management Low Level Application Development

with OmniView Ability to Route to extended IVR or

Call Center Campaigns via

• Voice• Video • SMS

Outbound Telemarketing


APEX Outbound Telemarketing


Network Auto

Attendant

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Ideal for emerging markets MNO application for small enterprises • With 3 to 10 mobile terminals• With no PBX or in MNO with Virtual PBX

Provides small enterprises with auto-attendant functionality

Allows small enterprise to project image as larger company• Toll Free # or short code assignment• Department & Extension assignments• Voice Mail

Network Auto Attendant


Enterprise Customer Admin.


Enterprise Customer Admin.


APEX Network Auto Attendant


APEX Network Auto Attendant MTN Nigeria• Designed & Deployed in 2 months

Ericsson IN with SIP Integrated with Ericsson VPN & MTN

Web Provisioning Infrastructure 1000 Enterprises Online in 6 months Voice Mail & Enhanced Routing


Conclusion &Next Steps

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APEX offers a Proven SDP with a number of Service Ready Solutions for LTE & IMS Networks available today.

The OmniVox3D Application Server is the robust core of the APEX SDP and is used for Voice, Video, Messaging & Data Services.

The Award winning OmniView SCE:• Allows for easy modification of existing solutions• Creates New Services Rapidly• Enables a low cost of Ownership & Independence

Conclusion


Contact APEX APEX will Immediately validate fit Participation:• Customer calls, demos & visits• Sales through Local Channel• Project Implementation & Management• You drive, we assist

How to Work with APEX

/ Page 50 www.apexcomm.com50

Kent WinterVP of Sales, EMEA -AsiaMobile: +1 818 620 [email protected]

Date post:	24-Jun-2015
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APEX ACCESS Enterprise Self Service Solutions On the Mobile Cloud, Kent Winter, Apex Communications,...

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