Erika FeinbergErika@ApexOutcomes.comApexOutcomes - Chief Marketing & Operations OfficerLetsDoThis@ASU.eduASU - Entrepreneur in Residence

East Coast- Boston University From the tech industry, then dominated healthcare Built and successfully sold 3 companies Software, Digital Mktg, High-End Consulting, Healthcare Generated over $90 million in revenue, and built the largest

DME multi-channel merchant business in the country(Retail, eCommerce, Publishing, Device Distribution, SCM)

Worked inside a venture capital company Founded what’s now a large, international non-profit

Topic 1: Introduction

• Who are you and what comes easy to you?

• What is important to you in life?Professional passion AND what you want your life to look like!

• Perfect your self-pitch – What value do you bring?

“I help invigorate mid-market businesses to next levels of success.”

“I specialize in purposing resources for more optimum & streamlined success.”

“I help highly motivated students to become as successful as possible.”

THEN comes the business ideas & goals!THESE CHOICES BECOME YOUR LIFE!

Reverse Engineer Your Goals By Completing the Business Model Canvas – Problem, Solution, Strategy, Resources

Topic 2: Problem

• How painful is the problem? The more painful, the better!

• How big is the problem?The bigger, the better!

• What are the specific problems you are trying to solve, and for whom?Study the market and identify all populations (Consumer, Suppliers, Providers…then prioritize)

• Where’s the cash? Who can pay? (cost-justified)

Topic 3: Opportunity

• Who are your best customers?

(early adopters, mainstream..)?

• How big is the total possible market?

(addressable market, and future…)

• How big is your phase 1 target market (the place where you will start)?

• What are your market hypotheses?

(what do you need to validate so you know…)?

Topic 4: Solution

• What, specifically, what are you selling?

(Product, device, app, service, etc.)

• Who is paying? Who are you selling to? (Really!)

• How will/does your product or service work?

• Is it validated, or at least, highly feasible?

• Is your solution “scalable,” (can it be used in other applications or markets?)

• What are the key “milestones” that must be achieved to launch your venture?

Topic 5: Value Proposition

• How will the benefits of your product/service turn into value for your customer?

• What quantitative metrics best measure its value?

• How do you best articulate your message for most success?CHOOSE YOUR STORIES AND WORDS VERY CAREFULLY!CAUSE ACTIVE ENGAGEMENT; POSITIVE EMOTIONS.ENGAGE VISUAL COMMUNICATION TECHNIQUES.

WISDOM gets you results faster, smarter:Do your homework and base your plan on facts…or at least…VERY feasible assumptions.

Topic 6: The Execution (Reality)Define economics of daily expenses of materials and logistics,

2. revenue streams and infrastructure for delivery (s/t)

3. cost of going to market always costs more than you think!

There’s often ways to transform those expenses into revenue streams, and/or get them free.

Craft “Programs” that make you valuable to your targets to get yeses. Tighten articulations, then CONTACT your key targets for

reality checks. (Targets=suppliers, customers, most relevant/promising complementary businesses, highly ranked thought leaders

in your niche.)

Real feedback often leads to needed pivots or further opportunity discoveries. Minimize your risks.

Leverage Strategic Partnerships who share your audience for complementary purposes:

Who is already out there in front of your audience?

What value can you bring to that partner to get a ‘yes’ to working together.

(B2B2C is often more cost-effective, and often, the better way to launch.)

Growth Plan for later stage:

Focus on loyalty, referral business, and strategies for larger order sizes and KPI's.Re-allocation of existing resources, and add-ons.

Topic 7: The Pitch

The Beginning Now you’re ready for delivery & impact!