What does digital mean for planning?Nick Emmel, Planning Director, Dare

@ewarwoowar

ewarwoowar.com

DIGITAL BRIEF

=

MAKE OUR

POSTER INTO A

BANNER AD

STREAM OUR TV AD ONLINE

LETS SELL OUR

STUFF WITH

EMAIL

• OTT flash website that no one would use

LETS PUT ALL

OUR CONTENT

ON A WEBSITE

=

MAKE ME A “VIRAL”

BUILD ME AN ISLAND IN

SECOND LIFE

I WANT UGC

LETS WRITE A BLOG

I WANT A

FACEBOOK

PAGE

AND AN APP

WHILST YOU’RE

AT IT…

DIGITAL

DIGITAL

=

PLANNING FOR THE DIGITAL MINDSET

I hear and I forget,I see and I remember,I do and I understand.

Confucius

NOT JUST ABOUT WHAT YOU SAY

IT’S ABOUT WHAT YOU GET PEOPLE TO DO

Make Winky Dink

the most popular

kid’s TV show

Sell more iPods

than Sony MP3

players

Get people

running again

Sell off

refurbished stock

to IT managers

Making people “do” stuff

Promote the new

series of Primeval

Launch the new

Netbook

Involve people in

Malkovich’s weird

creative world

Make Sony

Ericsson useful

Make XPERIA’s

functionality

famous

Create reasons to

consider Beck’s

Any questions?(Be nice…)