Date post: | 15-Jun-2015 |
Category: |
Technology |
Upload: | sethmckay140 |
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Atlanta Photography
Group Digital Audit Presented by Atlanta Digital Consultants
Atlanta Digital Consultants Members
Tyeisha Mathis
Luis González
Seth McKay
Jacquelyn Vortice
The Challenge
Overview
Atlanta Photography Group501(c)(3) artist initiated nonprofit
organization.Membership Exhibition ShowsMeetings
Social Media and SEO Objectives
Show Value of an APG Membership
General Atlanta Art Community Engagement
Donations and Grants Attraction
Challenges
Keywords
Blog usage and increased traffic.
What are Competitors doing in SEO?
S W
O T
STRENGTHS
the only photography group and
gallery in Atlanta that provides
learning opportunities and
exposure to amateur
photographers
WEAKNESSES
Social Media is new as a
advertising strategy.
OPPORTUNITIES
Merge the website with social
media.
Increase online presence within
the Atlanta Art Community
THREATS
The amount of donors
Virtually no entry buyer against
new entrants
S.W.O.T Analysis for APG
The Halo Organization
The High Museum of Art AtlantaSimilar Interest GroupWell known within the Atlanta Art CommunityStrong online presence
Digital Audit and Analysis
Some of the Sites We Monitored
Overall Website Data(APG)
Linking Root Domains: 30External Backlinks: 726
Organic Search Engine Traffic in June: 140
Overall Website Data(HMA)
Linking Root Domains: 3,373External Backlinks: 210,698
Organic Search Engine Traffic in June: 21,589
Facebook Data(APG)
Data collected on 7/14/13 and 7/15/13:
Likes: 1548
Weekly Total Reach: 1286
Overall Monthly Page Views: 303
People Talking About This: 32
Monthly Posts: 12
Facebook Data(HMA)
Data collected on 7/14/13 and 7/15/13:
Likes: 67,132
People Talking About This: 2682
Monthly Posts: 114
There Have Been 12 Posts in the Past Month
It can be seen that with whenever a post has been made (purple dot), there is a spike in reach (blue line) and people talking about APG (green line)
Facebook Demographics
Social Share Sites
Geolocal Channels
The High Museum of Art:
Foursquare :14,090 check-insRating: 9.4/10
Yelp:164 reviews4 out of 5 Stars
Top Rated KeywordsKeyword(s) Search Volume
photography gallery 16,600,000 / mo.
art festival 823,000 / mo.
art fair 673,000 / mo.
professional photographers 201,000 / mo.
fall festival 165,000 / mo.
photography galleries 110,000 / mo.
october festival 110,000 / mo.
photography career 90,500 / mo.
Atlanta group 60,500 / mo.
photos Atlanta 60,500 / mo.
Recommendations
Recommendations
Google Analytics
Canonicalization
Social Search Sites
Recommendations
Instagram and Pinterest
Hub and Spoke Model
Social Media Schedule
Works Cited
www.opensiteexplorer.orgwww.majesticseo.comwww.quantcast.comwww.keywordspy.comwww.alexa.comwww.semrush.comETC.