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API Happy Hour 11.4.14

Date post: 01-Jul-2015
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DataHero and Eventbrite API Happy Hour
42
#hAPIhour
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Page 1: API Happy Hour 11.4.14

hAPIhour

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bull

bull

bull

bullbullbullbullbullbullbull

bullbullbullbull

bull

bull

bull

bull

bull

bull

bull

bull

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copy 2014 DataHero Inc Confidential and Proprietary

Jeff Zabel jeffdataherocom jczabel WErsquoRE HIRING

Whatrsquos and Howrsquos to Eventbritersquos APIMitch Colleran amp Dylan Serota

hAPIhour

What are the different types of API approaches

What are the different types of API approaches

Utility APIs Ecosystem APIs

What are the different types of API approaches

Utility APIs Ecosystem APIsldquoBuilt withhelliprdquo ldquoBuilt forhelliprdquo

When should you create a Partner Program

When should you create a Partner Program

When you find Partner Market Fit

How do you get partners to build for your platform

How do you get partners to build for your platform

How do you get partners to build for your platform

Know what you can offer

How do you get partners to build for your platform

Invest in channels that matter for your partners

How can you measure your platform

How can you measure your platformMany different ways depending on the maturity of your platform

APP CREATION

APP CONSUMPTION

APP ENGAGEMENT

VALUE OF USERS

ACQUISITION VIA PARTNERS

How do you make partners successful

How do you make partners successful

Active management and continuing to tighten

relationship after launch

Thank youMitch Colleran amp Dylan Serota

hAPIhour

Page 2: API Happy Hour 11.4.14

bull

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bull

bull

bull

bull

bull

bull

bull

bullbullbullbullbullbullbull

bullbullbullbull

bull

bull

bull

bull

bull

bull

bull

bull

bull

copy 2014 DataHero Inc Confidential and Proprietary

Jeff Zabel jeffdataherocom jczabel WErsquoRE HIRING

Whatrsquos and Howrsquos to Eventbritersquos APIMitch Colleran amp Dylan Serota

hAPIhour

What are the different types of API approaches

What are the different types of API approaches

Utility APIs Ecosystem APIs

What are the different types of API approaches

Utility APIs Ecosystem APIsldquoBuilt withhelliprdquo ldquoBuilt forhelliprdquo

When should you create a Partner Program

When should you create a Partner Program

When you find Partner Market Fit

How do you get partners to build for your platform

How do you get partners to build for your platform

How do you get partners to build for your platform

Know what you can offer

How do you get partners to build for your platform

Invest in channels that matter for your partners

How can you measure your platform

How can you measure your platformMany different ways depending on the maturity of your platform

APP CREATION

APP CONSUMPTION

APP ENGAGEMENT

VALUE OF USERS

ACQUISITION VIA PARTNERS

How do you make partners successful

How do you make partners successful

Active management and continuing to tighten

relationship after launch

Thank youMitch Colleran amp Dylan Serota

hAPIhour

Page 3: API Happy Hour 11.4.14

bull

bullbullbull

bullbull

bullbull

bull

bullbull

bull

bullbullbullbull

bullbullbullbull

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bullbull

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bullbullbull

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bullbullbull

bull

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bull

bull

bull

bull

bull

bull

bull

bullbullbullbullbullbullbull

bullbullbullbull

bull

bull

bull

bull

bull

bull

bull

bull

bull

copy 2014 DataHero Inc Confidential and Proprietary

Jeff Zabel jeffdataherocom jczabel WErsquoRE HIRING

Whatrsquos and Howrsquos to Eventbritersquos APIMitch Colleran amp Dylan Serota

hAPIhour

What are the different types of API approaches

What are the different types of API approaches

Utility APIs Ecosystem APIs

What are the different types of API approaches

Utility APIs Ecosystem APIsldquoBuilt withhelliprdquo ldquoBuilt forhelliprdquo

When should you create a Partner Program

When should you create a Partner Program

When you find Partner Market Fit

How do you get partners to build for your platform

How do you get partners to build for your platform

How do you get partners to build for your platform

Know what you can offer

How do you get partners to build for your platform

Invest in channels that matter for your partners

How can you measure your platform

How can you measure your platformMany different ways depending on the maturity of your platform

APP CREATION

APP CONSUMPTION

APP ENGAGEMENT

VALUE OF USERS

ACQUISITION VIA PARTNERS

How do you make partners successful

How do you make partners successful

Active management and continuing to tighten

relationship after launch

Thank youMitch Colleran amp Dylan Serota

hAPIhour

Page 4: API Happy Hour 11.4.14

bull

bullbull

bull

bullbullbullbull

bullbullbullbull

bull

bullbull

bull

bullbull

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bullbull

bullbull

bull

bull

bullbullbull

bull

bullbullbull

bull

bull

bull

bull

bull

bull

bull

bull

bull

bullbullbullbullbullbullbull

bullbullbullbull

bull

bull

bull

bull

bull

bull

bull

bull

bull

copy 2014 DataHero Inc Confidential and Proprietary

Jeff Zabel jeffdataherocom jczabel WErsquoRE HIRING

Whatrsquos and Howrsquos to Eventbritersquos APIMitch Colleran amp Dylan Serota

hAPIhour

What are the different types of API approaches

What are the different types of API approaches

Utility APIs Ecosystem APIs

What are the different types of API approaches

Utility APIs Ecosystem APIsldquoBuilt withhelliprdquo ldquoBuilt forhelliprdquo

When should you create a Partner Program

When should you create a Partner Program

When you find Partner Market Fit

How do you get partners to build for your platform

How do you get partners to build for your platform

How do you get partners to build for your platform

Know what you can offer

How do you get partners to build for your platform

Invest in channels that matter for your partners

How can you measure your platform

How can you measure your platformMany different ways depending on the maturity of your platform

APP CREATION

APP CONSUMPTION

APP ENGAGEMENT

VALUE OF USERS

ACQUISITION VIA PARTNERS

How do you make partners successful

How do you make partners successful

Active management and continuing to tighten

relationship after launch

Thank youMitch Colleran amp Dylan Serota

hAPIhour

Page 5: API Happy Hour 11.4.14

bullbullbullbull

bull

bullbull

bull

bullbull

bullbull

bullbull

bullbull

bull

bull

bullbullbull

bull

bullbullbull

bull

bull

bull

bull

bull

bull

bull

bull

bull

bullbullbullbullbullbullbull

bullbullbullbull

bull

bull

bull

bull

bull

bull

bull

bull

bull

copy 2014 DataHero Inc Confidential and Proprietary

Jeff Zabel jeffdataherocom jczabel WErsquoRE HIRING

Whatrsquos and Howrsquos to Eventbritersquos APIMitch Colleran amp Dylan Serota

hAPIhour

What are the different types of API approaches

What are the different types of API approaches

Utility APIs Ecosystem APIs

What are the different types of API approaches

Utility APIs Ecosystem APIsldquoBuilt withhelliprdquo ldquoBuilt forhelliprdquo

When should you create a Partner Program

When should you create a Partner Program

When you find Partner Market Fit

How do you get partners to build for your platform

How do you get partners to build for your platform

How do you get partners to build for your platform

Know what you can offer

How do you get partners to build for your platform

Invest in channels that matter for your partners

How can you measure your platform

How can you measure your platformMany different ways depending on the maturity of your platform

APP CREATION

APP CONSUMPTION

APP ENGAGEMENT

VALUE OF USERS

ACQUISITION VIA PARTNERS

How do you make partners successful

How do you make partners successful

Active management and continuing to tighten

relationship after launch

Thank youMitch Colleran amp Dylan Serota

hAPIhour

Page 6: API Happy Hour 11.4.14

bull

bullbull

bullbull

bullbull

bullbull

bull

bull

bullbullbull

bull

bullbullbull

bull

bull

bull

bull

bull

bull

bull

bull

bull

bullbullbullbullbullbullbull

bullbullbullbull

bull

bull

bull

bull

bull

bull

bull

bull

bull

copy 2014 DataHero Inc Confidential and Proprietary

Jeff Zabel jeffdataherocom jczabel WErsquoRE HIRING

Whatrsquos and Howrsquos to Eventbritersquos APIMitch Colleran amp Dylan Serota

hAPIhour

What are the different types of API approaches

What are the different types of API approaches

Utility APIs Ecosystem APIs

What are the different types of API approaches

Utility APIs Ecosystem APIsldquoBuilt withhelliprdquo ldquoBuilt forhelliprdquo

When should you create a Partner Program

When should you create a Partner Program

When you find Partner Market Fit

How do you get partners to build for your platform

How do you get partners to build for your platform

How do you get partners to build for your platform

Know what you can offer

How do you get partners to build for your platform

Invest in channels that matter for your partners

How can you measure your platform

How can you measure your platformMany different ways depending on the maturity of your platform

APP CREATION

APP CONSUMPTION

APP ENGAGEMENT

VALUE OF USERS

ACQUISITION VIA PARTNERS

How do you make partners successful

How do you make partners successful

Active management and continuing to tighten

relationship after launch

Thank youMitch Colleran amp Dylan Serota

hAPIhour

Page 7: API Happy Hour 11.4.14

bullbull

bull

bull

bullbullbull

bull

bullbullbull

bull

bull

bull

bull

bull

bull

bull

bull

bull

bullbullbullbullbullbullbull

bullbullbullbull

bull

bull

bull

bull

bull

bull

bull

bull

bull

copy 2014 DataHero Inc Confidential and Proprietary

Jeff Zabel jeffdataherocom jczabel WErsquoRE HIRING

Whatrsquos and Howrsquos to Eventbritersquos APIMitch Colleran amp Dylan Serota

hAPIhour

What are the different types of API approaches

What are the different types of API approaches

Utility APIs Ecosystem APIs

What are the different types of API approaches

Utility APIs Ecosystem APIsldquoBuilt withhelliprdquo ldquoBuilt forhelliprdquo

When should you create a Partner Program

When should you create a Partner Program

When you find Partner Market Fit

How do you get partners to build for your platform

How do you get partners to build for your platform

How do you get partners to build for your platform

Know what you can offer

How do you get partners to build for your platform

Invest in channels that matter for your partners

How can you measure your platform

How can you measure your platformMany different ways depending on the maturity of your platform

APP CREATION

APP CONSUMPTION

APP ENGAGEMENT

VALUE OF USERS

ACQUISITION VIA PARTNERS

How do you make partners successful

How do you make partners successful

Active management and continuing to tighten

relationship after launch

Thank youMitch Colleran amp Dylan Serota

hAPIhour

Page 8: API Happy Hour 11.4.14

bullbullbull

bull

bull

bull

bull

bull

bull

bull

bull

bull

bullbullbullbullbullbullbull

bullbullbullbull

bull

bull

bull

bull

bull

bull

bull

bull

bull

copy 2014 DataHero Inc Confidential and Proprietary

Jeff Zabel jeffdataherocom jczabel WErsquoRE HIRING

Whatrsquos and Howrsquos to Eventbritersquos APIMitch Colleran amp Dylan Serota

hAPIhour

What are the different types of API approaches

What are the different types of API approaches

Utility APIs Ecosystem APIs

What are the different types of API approaches

Utility APIs Ecosystem APIsldquoBuilt withhelliprdquo ldquoBuilt forhelliprdquo

When should you create a Partner Program

When should you create a Partner Program

When you find Partner Market Fit

How do you get partners to build for your platform

How do you get partners to build for your platform

How do you get partners to build for your platform

Know what you can offer

How do you get partners to build for your platform

Invest in channels that matter for your partners

How can you measure your platform

How can you measure your platformMany different ways depending on the maturity of your platform

APP CREATION

APP CONSUMPTION

APP ENGAGEMENT

VALUE OF USERS

ACQUISITION VIA PARTNERS

How do you make partners successful

How do you make partners successful

Active management and continuing to tighten

relationship after launch

Thank youMitch Colleran amp Dylan Serota

hAPIhour

Page 9: API Happy Hour 11.4.14

bull

bull

bull

bull

bull

bull

bull

bull

bull

bullbullbullbullbullbullbull

bullbullbullbull

bull

bull

bull

bull

bull

bull

bull

bull

bull

copy 2014 DataHero Inc Confidential and Proprietary

Jeff Zabel jeffdataherocom jczabel WErsquoRE HIRING

Whatrsquos and Howrsquos to Eventbritersquos APIMitch Colleran amp Dylan Serota

hAPIhour

What are the different types of API approaches

What are the different types of API approaches

Utility APIs Ecosystem APIs

What are the different types of API approaches

Utility APIs Ecosystem APIsldquoBuilt withhelliprdquo ldquoBuilt forhelliprdquo

When should you create a Partner Program

When should you create a Partner Program

When you find Partner Market Fit

How do you get partners to build for your platform

How do you get partners to build for your platform

How do you get partners to build for your platform

Know what you can offer

How do you get partners to build for your platform

Invest in channels that matter for your partners

How can you measure your platform

How can you measure your platformMany different ways depending on the maturity of your platform

APP CREATION

APP CONSUMPTION

APP ENGAGEMENT

VALUE OF USERS

ACQUISITION VIA PARTNERS

How do you make partners successful

How do you make partners successful

Active management and continuing to tighten

relationship after launch

Thank youMitch Colleran amp Dylan Serota

hAPIhour

Page 10: API Happy Hour 11.4.14

bull

bull

bullbullbullbullbullbullbull

bullbullbullbull

bull

bull

bull

bull

bull

bull

bull

bull

bull

copy 2014 DataHero Inc Confidential and Proprietary

Jeff Zabel jeffdataherocom jczabel WErsquoRE HIRING

Whatrsquos and Howrsquos to Eventbritersquos APIMitch Colleran amp Dylan Serota

hAPIhour

What are the different types of API approaches

What are the different types of API approaches

Utility APIs Ecosystem APIs

What are the different types of API approaches

Utility APIs Ecosystem APIsldquoBuilt withhelliprdquo ldquoBuilt forhelliprdquo

When should you create a Partner Program

When should you create a Partner Program

When you find Partner Market Fit

How do you get partners to build for your platform

How do you get partners to build for your platform

How do you get partners to build for your platform

Know what you can offer

How do you get partners to build for your platform

Invest in channels that matter for your partners

How can you measure your platform

How can you measure your platformMany different ways depending on the maturity of your platform

APP CREATION

APP CONSUMPTION

APP ENGAGEMENT

VALUE OF USERS

ACQUISITION VIA PARTNERS

How do you make partners successful

How do you make partners successful

Active management and continuing to tighten

relationship after launch

Thank youMitch Colleran amp Dylan Serota

hAPIhour

Page 11: API Happy Hour 11.4.14

bull

bull

bull

bull

bull

bull

bull

bull

bull

copy 2014 DataHero Inc Confidential and Proprietary

Jeff Zabel jeffdataherocom jczabel WErsquoRE HIRING

Whatrsquos and Howrsquos to Eventbritersquos APIMitch Colleran amp Dylan Serota

hAPIhour

What are the different types of API approaches

What are the different types of API approaches

Utility APIs Ecosystem APIs

What are the different types of API approaches

Utility APIs Ecosystem APIsldquoBuilt withhelliprdquo ldquoBuilt forhelliprdquo

When should you create a Partner Program

When should you create a Partner Program

When you find Partner Market Fit

How do you get partners to build for your platform

How do you get partners to build for your platform

How do you get partners to build for your platform

Know what you can offer

How do you get partners to build for your platform

Invest in channels that matter for your partners

How can you measure your platform

How can you measure your platformMany different ways depending on the maturity of your platform

APP CREATION

APP CONSUMPTION

APP ENGAGEMENT

VALUE OF USERS

ACQUISITION VIA PARTNERS

How do you make partners successful

How do you make partners successful

Active management and continuing to tighten

relationship after launch

Thank youMitch Colleran amp Dylan Serota

hAPIhour

Page 12: API Happy Hour 11.4.14

bull

bull

bull

bull

bull

bull

copy 2014 DataHero Inc Confidential and Proprietary

Jeff Zabel jeffdataherocom jczabel WErsquoRE HIRING

Whatrsquos and Howrsquos to Eventbritersquos APIMitch Colleran amp Dylan Serota

hAPIhour

What are the different types of API approaches

What are the different types of API approaches

Utility APIs Ecosystem APIs

What are the different types of API approaches

Utility APIs Ecosystem APIsldquoBuilt withhelliprdquo ldquoBuilt forhelliprdquo

When should you create a Partner Program

When should you create a Partner Program

When you find Partner Market Fit

How do you get partners to build for your platform

How do you get partners to build for your platform

How do you get partners to build for your platform

Know what you can offer

How do you get partners to build for your platform

Invest in channels that matter for your partners

How can you measure your platform

How can you measure your platformMany different ways depending on the maturity of your platform

APP CREATION

APP CONSUMPTION

APP ENGAGEMENT

VALUE OF USERS

ACQUISITION VIA PARTNERS

How do you make partners successful

How do you make partners successful

Active management and continuing to tighten

relationship after launch

Thank youMitch Colleran amp Dylan Serota

hAPIhour

Page 13: API Happy Hour 11.4.14

bull

bull

bull

copy 2014 DataHero Inc Confidential and Proprietary

Jeff Zabel jeffdataherocom jczabel WErsquoRE HIRING

Whatrsquos and Howrsquos to Eventbritersquos APIMitch Colleran amp Dylan Serota

hAPIhour

What are the different types of API approaches

What are the different types of API approaches

Utility APIs Ecosystem APIs

What are the different types of API approaches

Utility APIs Ecosystem APIsldquoBuilt withhelliprdquo ldquoBuilt forhelliprdquo

When should you create a Partner Program

When should you create a Partner Program

When you find Partner Market Fit

How do you get partners to build for your platform

How do you get partners to build for your platform

How do you get partners to build for your platform

Know what you can offer

How do you get partners to build for your platform

Invest in channels that matter for your partners

How can you measure your platform

How can you measure your platformMany different ways depending on the maturity of your platform

APP CREATION

APP CONSUMPTION

APP ENGAGEMENT

VALUE OF USERS

ACQUISITION VIA PARTNERS

How do you make partners successful

How do you make partners successful

Active management and continuing to tighten

relationship after launch

Thank youMitch Colleran amp Dylan Serota

hAPIhour

Page 14: API Happy Hour 11.4.14

copy 2014 DataHero Inc Confidential and Proprietary

Jeff Zabel jeffdataherocom jczabel WErsquoRE HIRING

Whatrsquos and Howrsquos to Eventbritersquos APIMitch Colleran amp Dylan Serota

hAPIhour

What are the different types of API approaches

What are the different types of API approaches

Utility APIs Ecosystem APIs

What are the different types of API approaches

Utility APIs Ecosystem APIsldquoBuilt withhelliprdquo ldquoBuilt forhelliprdquo

When should you create a Partner Program

When should you create a Partner Program

When you find Partner Market Fit

How do you get partners to build for your platform

How do you get partners to build for your platform

How do you get partners to build for your platform

Know what you can offer

How do you get partners to build for your platform

Invest in channels that matter for your partners

How can you measure your platform

How can you measure your platformMany different ways depending on the maturity of your platform

APP CREATION

APP CONSUMPTION

APP ENGAGEMENT

VALUE OF USERS

ACQUISITION VIA PARTNERS

How do you make partners successful

How do you make partners successful

Active management and continuing to tighten

relationship after launch

Thank youMitch Colleran amp Dylan Serota

hAPIhour

Page 15: API Happy Hour 11.4.14

Whatrsquos and Howrsquos to Eventbritersquos APIMitch Colleran amp Dylan Serota

hAPIhour

What are the different types of API approaches

What are the different types of API approaches

Utility APIs Ecosystem APIs

What are the different types of API approaches

Utility APIs Ecosystem APIsldquoBuilt withhelliprdquo ldquoBuilt forhelliprdquo

When should you create a Partner Program

When should you create a Partner Program

When you find Partner Market Fit

How do you get partners to build for your platform

How do you get partners to build for your platform

How do you get partners to build for your platform

Know what you can offer

How do you get partners to build for your platform

Invest in channels that matter for your partners

How can you measure your platform

How can you measure your platformMany different ways depending on the maturity of your platform

APP CREATION

APP CONSUMPTION

APP ENGAGEMENT

VALUE OF USERS

ACQUISITION VIA PARTNERS

How do you make partners successful

How do you make partners successful

Active management and continuing to tighten

relationship after launch

Thank youMitch Colleran amp Dylan Serota

hAPIhour

Page 16: API Happy Hour 11.4.14

What are the different types of API approaches

What are the different types of API approaches

Utility APIs Ecosystem APIs

What are the different types of API approaches

Utility APIs Ecosystem APIsldquoBuilt withhelliprdquo ldquoBuilt forhelliprdquo

When should you create a Partner Program

When should you create a Partner Program

When you find Partner Market Fit

How do you get partners to build for your platform

How do you get partners to build for your platform

How do you get partners to build for your platform

Know what you can offer

How do you get partners to build for your platform

Invest in channels that matter for your partners

How can you measure your platform

How can you measure your platformMany different ways depending on the maturity of your platform

APP CREATION

APP CONSUMPTION

APP ENGAGEMENT

VALUE OF USERS

ACQUISITION VIA PARTNERS

How do you make partners successful

How do you make partners successful

Active management and continuing to tighten

relationship after launch

Thank youMitch Colleran amp Dylan Serota

hAPIhour

Page 17: API Happy Hour 11.4.14

What are the different types of API approaches

Utility APIs Ecosystem APIs

What are the different types of API approaches

Utility APIs Ecosystem APIsldquoBuilt withhelliprdquo ldquoBuilt forhelliprdquo

When should you create a Partner Program

When should you create a Partner Program

When you find Partner Market Fit

How do you get partners to build for your platform

How do you get partners to build for your platform

How do you get partners to build for your platform

Know what you can offer

How do you get partners to build for your platform

Invest in channels that matter for your partners

How can you measure your platform

How can you measure your platformMany different ways depending on the maturity of your platform

APP CREATION

APP CONSUMPTION

APP ENGAGEMENT

VALUE OF USERS

ACQUISITION VIA PARTNERS

How do you make partners successful

How do you make partners successful

Active management and continuing to tighten

relationship after launch

Thank youMitch Colleran amp Dylan Serota

hAPIhour

Page 18: API Happy Hour 11.4.14

What are the different types of API approaches

Utility APIs Ecosystem APIsldquoBuilt withhelliprdquo ldquoBuilt forhelliprdquo

When should you create a Partner Program

When should you create a Partner Program

When you find Partner Market Fit

How do you get partners to build for your platform

How do you get partners to build for your platform

How do you get partners to build for your platform

Know what you can offer

How do you get partners to build for your platform

Invest in channels that matter for your partners

How can you measure your platform

How can you measure your platformMany different ways depending on the maturity of your platform

APP CREATION

APP CONSUMPTION

APP ENGAGEMENT

VALUE OF USERS

ACQUISITION VIA PARTNERS

How do you make partners successful

How do you make partners successful

Active management and continuing to tighten

relationship after launch

Thank youMitch Colleran amp Dylan Serota

hAPIhour

Page 19: API Happy Hour 11.4.14

When should you create a Partner Program

When should you create a Partner Program

When you find Partner Market Fit

How do you get partners to build for your platform

How do you get partners to build for your platform

How do you get partners to build for your platform

Know what you can offer

How do you get partners to build for your platform

Invest in channels that matter for your partners

How can you measure your platform

How can you measure your platformMany different ways depending on the maturity of your platform

APP CREATION

APP CONSUMPTION

APP ENGAGEMENT

VALUE OF USERS

ACQUISITION VIA PARTNERS

How do you make partners successful

How do you make partners successful

Active management and continuing to tighten

relationship after launch

Thank youMitch Colleran amp Dylan Serota

hAPIhour

Page 20: API Happy Hour 11.4.14

When should you create a Partner Program

When you find Partner Market Fit

How do you get partners to build for your platform

How do you get partners to build for your platform

How do you get partners to build for your platform

Know what you can offer

How do you get partners to build for your platform

Invest in channels that matter for your partners

How can you measure your platform

How can you measure your platformMany different ways depending on the maturity of your platform

APP CREATION

APP CONSUMPTION

APP ENGAGEMENT

VALUE OF USERS

ACQUISITION VIA PARTNERS

How do you make partners successful

How do you make partners successful

Active management and continuing to tighten

relationship after launch

Thank youMitch Colleran amp Dylan Serota

hAPIhour

Page 21: API Happy Hour 11.4.14

How do you get partners to build for your platform

How do you get partners to build for your platform

How do you get partners to build for your platform

Know what you can offer

How do you get partners to build for your platform

Invest in channels that matter for your partners

How can you measure your platform

How can you measure your platformMany different ways depending on the maturity of your platform

APP CREATION

APP CONSUMPTION

APP ENGAGEMENT

VALUE OF USERS

ACQUISITION VIA PARTNERS

How do you make partners successful

How do you make partners successful

Active management and continuing to tighten

relationship after launch

Thank youMitch Colleran amp Dylan Serota

hAPIhour

Page 22: API Happy Hour 11.4.14

How do you get partners to build for your platform

How do you get partners to build for your platform

Know what you can offer

How do you get partners to build for your platform

Invest in channels that matter for your partners

How can you measure your platform

How can you measure your platformMany different ways depending on the maturity of your platform

APP CREATION

APP CONSUMPTION

APP ENGAGEMENT

VALUE OF USERS

ACQUISITION VIA PARTNERS

How do you make partners successful

How do you make partners successful

Active management and continuing to tighten

relationship after launch

Thank youMitch Colleran amp Dylan Serota

hAPIhour

Page 23: API Happy Hour 11.4.14

How do you get partners to build for your platform

Know what you can offer

How do you get partners to build for your platform

Invest in channels that matter for your partners

How can you measure your platform

How can you measure your platformMany different ways depending on the maturity of your platform

APP CREATION

APP CONSUMPTION

APP ENGAGEMENT

VALUE OF USERS

ACQUISITION VIA PARTNERS

How do you make partners successful

How do you make partners successful

Active management and continuing to tighten

relationship after launch

Thank youMitch Colleran amp Dylan Serota

hAPIhour

Page 24: API Happy Hour 11.4.14

How do you get partners to build for your platform

Invest in channels that matter for your partners

How can you measure your platform

How can you measure your platformMany different ways depending on the maturity of your platform

APP CREATION

APP CONSUMPTION

APP ENGAGEMENT

VALUE OF USERS

ACQUISITION VIA PARTNERS

How do you make partners successful

How do you make partners successful

Active management and continuing to tighten

relationship after launch

Thank youMitch Colleran amp Dylan Serota

hAPIhour

Page 25: API Happy Hour 11.4.14

How can you measure your platform

How can you measure your platformMany different ways depending on the maturity of your platform

APP CREATION

APP CONSUMPTION

APP ENGAGEMENT

VALUE OF USERS

ACQUISITION VIA PARTNERS

How do you make partners successful

How do you make partners successful

Active management and continuing to tighten

relationship after launch

Thank youMitch Colleran amp Dylan Serota

hAPIhour

Page 26: API Happy Hour 11.4.14

How can you measure your platformMany different ways depending on the maturity of your platform

APP CREATION

APP CONSUMPTION

APP ENGAGEMENT

VALUE OF USERS

ACQUISITION VIA PARTNERS

How do you make partners successful

How do you make partners successful

Active management and continuing to tighten

relationship after launch

Thank youMitch Colleran amp Dylan Serota

hAPIhour

Page 27: API Happy Hour 11.4.14

How do you make partners successful

How do you make partners successful

Active management and continuing to tighten

relationship after launch

Thank youMitch Colleran amp Dylan Serota

hAPIhour

Page 28: API Happy Hour 11.4.14

How do you make partners successful

Active management and continuing to tighten

relationship after launch

Thank youMitch Colleran amp Dylan Serota

hAPIhour

Page 29: API Happy Hour 11.4.14

Thank youMitch Colleran amp Dylan Serota

hAPIhour


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