Apisilp Trunganontapisilp_t@hotmail.com

9 June 2007

E-Business Model 1.0

Digitize the offline world

Magazine

Coffee Forum

Classifieds Retail Shop

Newspaper

Shopping PlazaLibrary

University Supermarket

DonationAuctionEncyclopedia

Bank

Wallet

WholesalerPhoneRadio

Television Music Shop

DIGITIZETHEM!

Dictionary

BookstoreDiary

e-Magazine

e-Coffee Forum

e-Classifiedse-Retail Shop

e-Newspaper

e-Shopping Plazae-Library

e-Universitye-Supermarket

e-Donatione-Auction

e-Bank

e-Wallet

e-Wholesalere-Phonee-Radio

e-Television e-Music Shop

DIGITIZETHEM!e-Encyclopedia

e-Dictionary

e-Bookstoree-Diary

Dot-com Became Dot-bomb

NASDAQ Composite index peaked in March 2000 and burst before 2001* http://en.wikipedia.org/wiki/Dot-com_bubble

e-Supermarket failure• Webvan.com spent far too much on infrastructure (close to one billion USD). It went bankrupt in 2001 before it had even turned a profit.• Chowhuay.com went under construction since 2001.

Why did some models go well,

but some go hell?

E-Business Model 2.0

Make people’s life easier

The Transaction Triangle

30 Baht

50 Baht

200 Baht

15 B

aht 20 B

aht

It is transaction cost!

What is Transaction Cost?From theory…

Fixed cost of exchange – billing, invoicing, providing receipts, and handling payments.

Search costs – buyers and sellers search for each other.Communication costs – costs of exchanging information.Information costs – gathering and providing many types

of market data.Monitoring costs – buyers and sellers place their trust in

the intermediary.

In my opinion…Transaction cost is the cost that makes our life difficult.Normally, we frequently feel that our life are not difficult.

Compaq & Dell Case Study

Manufacturer Customer

T1T2

T3

T3 < T1 + T2

PantipMarket.com Case Study

Seller Buyer

T1

T2T3

Classifieds MagazineT2 + T3 < T1

T4T5

PantipMarket.comT4 < T2, T5 < T3

Google AdWords & AdSenseCase Study

Publisher Advertiser

AdS

ense

AdW

ordsOnlineAgency

OnlineAgency

4 Ways for Your Online Business

1. Disintermediary

4 Ways for Your Online Business

1. Disintermediary2. Be intermediary

4 Ways for Your Online Business

1. Disintermediary2. Be intermediary3. Reduce transaction

cost to compete with existing intermediary

4 Ways for Your Online Business

1. Disintermediary2. Be intermediary3. Reduce transaction

cost to compete with existing intermediary

4. Be intermediary of intermediaries

Google Acquired DoubleClickDoubleClick is a big player in display advertising.Google bought DoubleClick for $3.1 billion on April

13 (while YouTube was acquired for $1.76 billion).Google’s net profit in 2006 was $3.0 billion.DoubleClick’s annual revenue was about $300

million.One of DoubleClick’s subsidiaries is Performics, the

third rank provider of Affiliate Marketing in US.What will happen if Google try to step in Affiliate

Marketing business?

Before Acquisition

Product Owner

Affiliate Marketer

AdWords

Publisher

Cakeholder Before Acquisition

After Acquisition

Product Owner Affiliate Marketer Publisher

Cakeholder After Acquisition

http://blog.macroart.nethttp://www.thaiebaybible.com

http://www.gchoiceonline.com