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8/8/2019 App Centric Healthcare
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App-Centric HealthcareAnd Why mHealth 2.0 May
Obsolete The Web
8/8/2019 App Centric Healthcare
2/18
The alchemy of healthcare and mobile computing have
combined to produce a seriously compelling value
proposition for providers, hospitals, medical practitioners
and most important - healthcare consumers. This paper
provides insights into the emerging app-centric world,
how it will influence and integrate with mobile healthcare,
and why the Web may soon be obsolete.
Sponsors
iOptimal Mobile Health Expo
Special Mobile Health Report Offer
Mobile Health Market Report
2010-2015 (discount code: ER447TH)
The Impact of Smartphone Applications on the Mobile Health
Industry[read more]
This report provides data, key market figures, technology trends and
social trends and analysis on the mobile health market. It highlights
and discusses strategies that mHealth market participants should
consider in order to become successful players in the market, and is
targeted towards multiple groups: traditional healthcare players like
pharmaceutical companies and device manufacturers, medcomms,
healthcare industry consultants, medical and government
organizations as well as app developers, app store operators, mobile
network operators and other new entrants to the healthcare market.
App-Centric Healthcare 2
http://www.research2guidance.com/shop/index.php/mhealth-reporthttp://mobilehealthexpo.com/http://www.research2guidance.com/shop/index.php/mhealth-reporthttp://www.research2guidance.com/shop/index.php/mhealth-reporthttp://mobilehealthexpo.com/http://mobilehealthexpo.com/http://ioptimal.com/http://ioptimal.com/8/8/2019 App Centric Healthcare
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APP-CENTRIC HEALTHCARE
Introduction
In an age of mobility, healthcare is changing in profound ways.
In almost every sense of healthcare, the needs of consumer health-related services
occur while away from home. If you aren't in a doctor's office or an ER waiting for care,
you'll likely deal with health issues
somewhere besides the comfort of
your own home. Healthcare
scenarios of every imaginable typealso occur when you're most
likely to be away from home. It's
the nature of healthcare and why
mobile healthcare has taken on a
significant importance in this decade
and beyond.
For healthcare workers, similar
requirements exist. Nurses, doctors,
and other healthcare professionals
rarely find themselves sitting at
desktop computers when collecting
or consuming health-related
information.
Mobile computing is the flip-side of mobile healthcare. Smart devices such as Apple's
iPhone, have led the mobile computing revolution. Smart phones have reached a
critical tipping point - they actually perform well, the networks they run on are relatively
reliable, and Internet and Web accessibility is pervasive and commonplace.
The alchemy of mobile healthcare and mobile computing have combined to produce a
seriously compelling value proposition for providers, hospitals, medical practitioners
and most important - healthcare consumers. And now we've entered the age of well-
designed tablets. Mobile healthcare is positioned for explosive and unprecedented
growth.
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Apps - Point-solutions for Everyone
Through its consumer campaigns, Apple has cemented the idea that there's an app for
that(and just about anything you could imagine). This positioning is taking hold in
business, government, religion and everyday lives as the popularity of iPhone,
iPodTouch, and now iPad, has grown rapidly and pervasively since iPhone's debut in
mid-2007. Conceptually, this positioning has also spilled over to non-Apple
environments such as Android-based phones and devices. App stores are erupting for
every viable smart-device platform and operating system.
Appshave become a meaningful abbreviation to something that just works. Apps
provide a common and easily understood idea that has been widely accepted as a
solution- indeed a means to get stuff done quickly and effectively. Humans across the
globe see appsas the pathway to achieving objectives whether simple tasks orcomplex processes and they've begun to vote [literally] with their fingers.
Good apps create and sustain long-lasting relationships with users and they find their
way into prominent visibility on mobile devices. Bad apps are quickly tossed aside as
users exercise real-time voting for solutions that make life better. Appsare quickly
becoming the life-link between users and businesses - they represent the brand equity
of that relationship and users can assess the benefits of an app at relatively low costs.
Forty percent of consumers surveyed by the Health Research Institute (HRI) said they
would pay for mobile healthcare services. According to HRI --
Mobile technology is untethering healthcare and enabling the practice of care
anywhere, the report says. Mobile health is creating business models that
unlock access to new players and technologies that support preventative, acute
and chronic care.
Michael Mathias, Aetnas chief technology officer, has this to say about the growth
opportunities that exist within mobile healthcare --
The days of mass communication are over. We can now deliver customized
communications through mobile apps, online, telephonically, or through the mail
based on our understanding of how each member wants to be communicated
with.
App-Centric Healthcare 4
http://www.pwc.com/us/en/health-industries/health-research-institutehttp://www.pwc.com/us/en/health-industries/health-research-institutehttp://www.pwc.com/us/en/health-industries/health-research-institute8/8/2019 App Centric Healthcare
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Yan Chow, director of the Innovation and Advanced Technology Group at Kaiser
Permanente says --
... mobile is a synonym for independence; I think that the ability to be
independent and get data when and where you need it gives consumers a lot of
freedom. Having consumers be at the center of their own care is a concept
Kaiser has been working with for a long time. It gives us the chance to build a
new relationship with our members.1
Former global managing director of Verizon Connected Healthcare, Rajeev Kapoor,
says this about the emerging mobile paradigm of healthcare --
The paradigm of healthcare has changed. You used to bring the patient to the
doctor. Now you takethe doctor, hospital, and entire healthcare ecosystem to the
patient.
Consumers have come to believe mobile apps are synonymous with smart phones2
and mHealth experts generally regard smart phones as a necessity for viable mobile
medical solutions. However, the vast majority of mobile users in the United States
(more than 60%) presently carry devices that are not considered smart but which are
capable of texting (SMS3
).
Globaltel Media CEO, Robert Sanchez offers insight concerning opportunities to
leverage existing SMS infrastructure.
"Healthcare and mobile cellular will be tightly integrated in the near future with a
majority of mobile users demandingSMS text as the primary mode of
communications. Those communications MUST be two-way, not simply alerts or
notifications. Healthcare professionals cannot expect that their patients or staff
will have "smart" phones or Internet capability on their mobiles."
App-Centric Healthcare 5
1 Mobile Marketer, Mobile technology can lower healthcare costs: PricewaterhouseCoopers
2 A smart phone is a mobile phone that offers more advanced computing ability and connectivity than a contemporary basic mobile phone.
3 SMS, also known as texting and short message service, is the most widely used data application in the world, with 2.4 billion active users, or 74% of all
mobile phone subscribers.
http://en.wikipedia.org/wiki/Smart_phonehttp://en.wikipedia.org/wiki/Mobile_phonehttp://en.wikipedia.org/wiki/SMShttp://en.wikipedia.org/wiki/SMShttp://en.wikipedia.org/wiki/Mobile_phonehttp://en.wikipedia.org/wiki/Mobile_phonehttp://en.wikipedia.org/wiki/Smart_phonehttp://en.wikipedia.org/wiki/Smart_phonehttp://www.mobilemarketer.com/cms/news/research/7302.htmlhttp://www.mobilemarketer.com/cms/news/research/7302.html8/8/2019 App Centric Healthcare
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Mr. Sanchez makes a compelling point concerning the present penetration of smart
phone handsets. However, smart phone adoption, especially in developed nations, is
racing at unprecedented adoption rates by consumers. In any case, SMS should be
taken seriously as a common and globally pervasive communications infrastructure
capable of providing mobile healthcare services. After all, SMS is indeed a mobile
app thats free and comes with almost every mobile phone.
As evidence that pervasive availability of SMS infrastructure may be a significant
mHealth business driver, Scripps Ranch Dermatology has successfully deployed
Globaltel's managed SMSmessaging platform to drive new business and improve
patient communications. With nearly 70 percent of initial contacts opting in to the
service, Scripps Ranch Dermatology has enjoyed the increased visibility andenhanced marketing communications that Globaltel's HIPAA-compliant texting platform
provides.
mHealth 2.0
The term "mHealth" has been around a long time; a roughly ten year failed period
(mHealth 1.0), and now an emerging and more successful period which is aptly
referred to as mHealth 2.0. mHealth 1.0 was not app-centric; it was based on a general
idea that the Internet and other wired and wireless protocols could serve as a
framework for web-based and traditional client-server mobile health solutions. Theoriginal mHealth movement presented a rosy picture at the turn of the millennium. Very
promising market projections indicated the mHealth market would soon grow in excess
of a billion dollars annually with a staggering growth ramp thereafter.
Research2Guidance.com4 revisits what really happened.
Based on those market estimates and the foreseen benefits for the users /
patients, first movers developed mHealth solutions. They generally made use of
existing PDAs and handheld computers or used SMS platforms to deliver their
services to simple phones. The mHealth solutions which were developed
between 2000 and 2008 very much resemble todays mHealth applications in the
various app stores. But with a few exceptions projects didnt progress beyond the
trial stage. Quite a few early mHealth solution providers discontinued their
mHealth business. Even global players like Qualcomm have paused their
App-Centric Healthcare 6
4 Research2Guidance.com, http://www.research2guidance.com/will-smartphone-apps-become-the-killer-application-of-the-mhealth-market/
http://www.research2guidance.com/will-smartphone-apps-become-the-killer-application-of-the-mhealth-market/http://www.research2guidance.com/will-smartphone-apps-become-the-killer-application-of-the-mhealth-market/http://www.scrippsderm.com/http://www.scrippsderm.com/8/8/2019 App Centric Healthcare
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LifeComm project which aimed to become the dominant mHealth platform in the
world. The market was not ready to come out the trial phase at that time and did
not manage to gain significant size.
mHealth 2.0 is app-centric and stems from the "Apple Market Model".
Mobile technology and mHealth 2.0 opportunities are rapidly emerging as an app-
centric global mobile health model takes shape. All forms of mobile devices and
increased human connectedness are now emerging to play important roles in the
future of global health. Pervasive availability and access to low-cost mobile
technologies puts significant achievements for improved global health within reach.
According to Wikipedia5,
The motivation behind the development of the mHealth field arises from two
factors. The first factor concerns the myriad constraints felt by healthcare
systems of developing nations. These constraints include high population growth,
a high burden of disease prevalence, low health care workforce, large numbers
of rural inhabitants, and limited financial resources to support healthcare
infrastructure and health information systems. The second factor is the recent
rapid rise in mobile phone penetration in developing countries to large segments
of the healthcare workforce, as well as the population of a country as a whole.With greater access to mobile phones to all segments of a country, including rural
areas, the potentialof lowering information and transaction costs in order to
deliver healthcare improves. The combination of these two factors have
motivated much discussion of how greater access to mobile phone technology
can be leveraged to mitigate the numerous pressures faced by developing
countries healthcare systems. Both factors are discussed here.
mHealth 2.0 has little to do with the Web and everything to do with the Internet.
App-Centric Healthcare 7
5 Wikipedia, mHealth - http://en.wikipedia.org/wiki/MHealth
http://en.wikipedia.org/wiki/MHealthhttp://en.wikipedia.org/wiki/MHealth8/8/2019 App Centric Healthcare
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Why the Web May Soon Be Obsolete
When we think of the web, we often think it is synonymous with the Internet. Here are
two scenarios to consider that may help to explain the difference.
In scenario A, all activities were all performed on
the Web using a Web browser. This is a very
familiar model but it should not to be confused with
the Internet. Web site applications such as
Weather.com and WebMD.com run in a browser but
utilize the Internet as the communication medium.
The Internet [metaphorically] represents the pipes,
and the content from these Web applications flow
through the pipes to you. Its more accurate to think
of your browser plus any given Web site as an
app running on the Internet.
In scenario B, you were happily running
mobile apps that help you get things done
quickly and efficiently. The apps you chose for these tasks are very specific and tend
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to focus your activities with economy of interaction because they were designed for
mobile use. In scenario B you spent the morning on the Internet but never actually
used the Web. The distinction is subtle
but the comparative user experiencesare not.
In mobile computing paradigms,
efficiency is key - user interfaces are
simpler and more concise because
they must be. This tends to yield a
higher degree of productivity than
broadly designed Web applications
and most
important -
user
satisfaction. For the most part, when it comes to life-tasks, no
user wants to spend more time clicking around on a large
screen even though the viewing experience is superior and
theres a large and forgiving keyboard with which to type.
But here you are, steps from a desktop or laptop computer
and still, you prefer to use your mobile device for many of
lifes every-day tasks. Why? Because app-centric systems
simply offer a better approach.
Apps require less typing, less time, and less user interaction. They are sleek and
focused point solutions. While they were primarily designed for mobile use, you find
them more appealing even in your office, your home, and at your desk.
App Market Model
The app market model emerged when Apple first released iPhone in 2007. Steve Jobs
vision assumed that consumers and developers would benefit most from a powerfulweb browser that pervasively supported open web standards. However, developers
had different ideas; they wanted direct access to native elements of the device through
an SDK (software development kit) and rightly so. Web standards and browser
technology doesnt mix all that well with native device features. Developers wanted the
ability to create optimized apps that performed as well as Apples own pre-installed
[native] apps.
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Jobs eventually agreed and went above and beyond the developers call for more
device-level access. Apple provided programming access to iPhone and its wealth of
hardware capabilities, but on one condition - all apps would be reviewed and
distribution (and sale of apps) would have to go through iTunes - the App Store wasborn.
As global mobile industry analyst Ralf Gordon Jahns6 describes it in a recent report,
The first six months in 2008, after the launch of the Apple App Store, proved to
be an Eldorado for developers who quickly jumped on the band-wagon, realizing
amazing download numbers for, generally speaking, very simple applications. In
2009 the market swelled with tens of thousands of new apps, making it more and
more difficult for individual apps not to be lost in the long tail. Nonetheless the
mass of developers adhere to IOS as their preferred mobile development and
distribution platform.
In 2010, the app market model is now at full throttle with likely many years of growth
ahead.
All mobile vendors have jumped in without hesitation given the overwhelming success
of Apples App Store. But this success has little to do with Apple or its vision and much
to do with what customers and healthcare workers want - simple, focused, point
solutions that just work. And their apps need to work across two critical dimensions; the
ability to purchase and install apps without friction, and fitness-of-purpose.
Just-in-Time Solutions
The app market model is partly successful because app users exhibit just-in-time
requirements and the app market model meets these requirements without breaking a
sweat. Expectation of urgency is a common behavior in mobile contexts - users want
answers and mobile apps tend to provide them faster, more efficiently, and with less
friction than other alternatives. This is a technology attribute that is even more
important in mHealth contexts.
Consider this [consumer] scenario...
App-Centric Healthcare 10
6 Research2Guidance.com (6 major trends shaping the smartphone app ecosystem in 2010)
http://www.research2guidance.com/6-major-trends-shaping-the-smartphone-app-ecosystem-in-2010/http://www.research2guidance.com/6-major-trends-shaping-the-smartphone-app-ecosystem-in-2010/8/8/2019 App Centric Healthcare
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Youre sitting in a coffee shop listening to music overhead. A song starts to play
and you wonder - what is the name of this performer and the song shes singing.
In an app-centric world, theres an app for that. You launch the app store, search
for the app and locate it, purchase it with one click and install it. You launch theapp, it samples the sound playing overhead, and has identified the artist, the
song, and provided a buy button.
This is just-in-time computing and the app market model makes it possible. Equally
important, purchasing and possessing this song is just as streamlined as purchasing
the app. Less than 30 months ago, this scenario would have been considered science
fiction, yet it is now common-place in every-day mobile computing.
The opportunities to leverage the app market model in mHealth are huge and health-related organizations are beginning to realize this potential.
Mobile Healthcare Topology
At a very general level, 63% of the physicians who presently use mobile applications
and devices, are using personal devices that are not connected to their office or
hospital IT systems7. Healthcare Unwired Report further indicates that hospitals (for the
most part) have not placed any degree of mobile connectivity importance at the top of
their IT list.
More than 29% of physicians surveyed by HRI said their hospitals or practice leaders
will not support the use of mobile health devices. Its not surprising to also learn that
earl research data indicates that mobile health services reduces provider revenues. In
App-Centric Healthcare 11
7 Healthcare Unwired Report, PriceWaterhoseCoopers.
http://www.pwc.com/us/en/index.jhtmlhttp://www.pwc.com/us/en/index.jhtml8/8/2019 App Centric Healthcare
12/18
a variety of mobile health studies, overall
costs per patient dropped from 35% to as
much as 71% depending on services
impacted by measured care.
More interesting is whats dropping
through the cracks - information that
could be captured through home and self-
monitoring systems, is not available to
physicians when they must make decisions.
In spite of these findings, the mobile
healthcare landscape continues to expand at exponential rates because it can improve
the use and value of physicians time. Unfortunately, the focus on reduced costs tendsto focus on providers, but physicians are generally compensated by task with a
significant amount of time spent on processes that could be automated. Forty percent
of physicians surveyed said they could eliminate 11% to 30% of office visits by
leveraging mobile health technologies. This element alone could address physician
supply and shortage forecasts for the next decade and beyond.
iMedicalApps.com provides comprehensive coverage of mobile medical apps and is a
good indicator of the expanding app market model and growth in mHealth.
Touch-ComputingOne reason apps have become such an important gateway to effective mobile
solutions has as much to do with the first successful touch interface introduced in
iPhone as it does the capabilities of the device and pervasive connectedness.
Touch-computing is a critical element of viable mobile point solutions; without a well-
designed touch interface, even the most powerful app will be shown the door by users.
The absence of a keyboard coupled with a well-designed user interface, is herald by
many mobile experts, to be the single most important reason for runaway success of
Apple devices.
The age of gesture-based user interfaces is here to stay. Transforming existing user
interfaces to display on mobile devices without regard to gestures and touch
opportunities is a sure path to app failure. Companies that ignore gesture-based
opportunities in context with available touch paradigms, will invariably offer up their
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customers to disruptive competitors
who understand the new topology of
touch-computing.
Touch and gesture-based interfaces
require a wholly new approach to
meet user needs. The more
complex the processes of an app,
the greater the opportunity to
innovate and sustain loyal
appreciation for a mobile solution.
Experts and users agree - touch
interfaces typically produce greateroverall information throughput, productivity, and accuracy. But as wonderful as the
touch experience is for users, its important to have a platform or OS designed for
touch at the outset. Apple has done this and provided a touch-minded programmers
API, making it much easier to develop applications with great touch-based UIs. This
cannot [yet] be said for Android.
The touch API is very important for connected devices that enjoy a vibrant third party
app developer market. Leveraging Apples iPhone and iPad operating system or
Android OS for consumer apps has paved the way for literally transforming mobile
devices into standalone medical and health-related devices. A well-designed touchAPI also makes the app development process much more efficient and easier to test. Features like flick to scroll, swipe, and pinch are already native primitives
designed into touch operating systems such as Apples iOS and dont have to be re-
engineered from scratch each time an app is created or enhanced.
The touch-computing revolution has also sparked other revolutions in education for
example. As the search intensifies for technological solutions to the nation's and the
world's healthcare challenges which many argue are educational in nature, companies
and organizations such as Google are hosting entire events centered on mobile andtouch devices.
"Breakthrough Learning in a Digital Age," was the title of a recent summit at Google
HQ, a sector that has growing sums of money flowing into it from government and
private funding sources. Major foundations are specifically zeroing in on handhelds for
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preschool and the primary grades. Phoenix Wang, the head of a newly formed
philanthropic venture fund called Startl says --
"Young kids and multisensor-touch computing are a huge area of [education]
innovation."
Preventive medicine is all about education and mobile devices provide a very good
starting point at a global level. Startl is funded by the Gates, MacArthur, and Hewlett
foundations.8
Motion-computing
Theres a new dimension in mobile devices - motion detection. Early versions of iPhone
(and the operating system) provided very useful tools for measuring motion and
movement. iPhone 4 takes this concept to far greater heights including full gyroscope
functionality in addition to accelerometer, compass and of course, GPS. According to
Dr, Neil Paul , a British general practitioner who's now working on his fourth iPhone
app,
... it knows the speed and angle of an exercise and can detect if they're being
done properly. It's an exciting new area for medicine
The future of healthcare apps based on motion-computing capabilities represents a
wide open horizon of opportunities and the capability ceiling is lofty.
SecurityThreats in an App Market Model
According toRobert Smith, CTO and co-founder of M.A.D.Partners9,
The single biggest thing threatening any enterprise today on a security basis is
mobile. Furthermore, mobile phone application stores are the greatest malwaredelivery system ever invented by man.
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8 A Is for App: How Smartphones, Handheld Computers Sparked an Educational Revolution
9 Mobile Active Defense (The Smartphone Security Company) - http://www.mobileactivedefense.com/
http://www.fastcompany.com/magazine/144/a-is-for-app.htmlhttp://www.mobileactivedefense.com/http://www.mobileactivedefense.com/http://www.mobileactivedefense.com/http://www.fastcompany.com/magazine/144/a-is-for-app.htmlhttp://www.fastcompany.com/magazine/144/a-is-for-app.htmlhttp://www.mobileactivedefense.com/http://www.mobileactivedefense.com/8/8/2019 App Centric Healthcare
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While the security and quality control of Apples App Store provides pretty good
consumer protection, the broader spectrum of apps that find their way onto devices
through enterprise app distribution systems are not typically evaluated with stringent
security in mind. This poses additional security threats to organizations becausemobile devices are pervasively used and when infected with a virus, it can easily
spread through the multitude of networks the device may come in contact with.
Smith goes on to point out that there isnt much of an approval process at all, and it is
feasible that someone couldwrite a virus and have it for sale in an app store an hourlater.Just because apps have surfaced in app stores for consumer distributionsuggests in no way that the app has passed any level of security review.
Mr. Smith makes a very compelling point; this is a threat at the consumer level, as well
as the enterprise level, because app store security, whether managed by Apple orbased on Apples Enterprise App Store, is really important in health-related apps.
Simply knowing what the app does isnt enough - the source code and architecture of
the app is a key indicator of security issues that might arise depending mostly on the
environment theyre used in.
When asked about strategic security advice for mobile healthcare, Larry Whiteside, Jr.,
CIO for Visiting Nurse Service of New York, makes this comment in a yet to be released
case study10 on mobile compliance in health care,
Get smart on securing mobile devices. Get past the marketing hype associated
with what certain vendors are calling security and recognize that most of them
are only offering management and thats all. There are many things that fall
under the umbrella of security, but if the user has the capability to turn them on
and off, its not security any more. My recommendation is that people need to
take their time and not fall into the most vendors marketing hype. If you just pay
attention to their literature or what the salesman says, youre gonna choose the
wrong solution.
Its crystal clear that vendors are stepping up to the challenges of mobile security;
Blackberry has established a legacy of security in mobile device management. Apple
has also come a long way since the release of the first iPhone OS in late 2007. In terms
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10 M@D, A Case Study: Mobile Compliance in Health Care
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of data security, iOS 4.x opens the floodgates for the development of apps with
significantly improved encryption; all application data can now be encrypted.
Mobile Strategy: Multi-dimensionedLike all mobile strategies, mobile healthcare is multi-dimensioned; at a basic level,
there are healthcare consumers and
healthcare workers. Apps must
embrace each dimension in far
different ways. Services designed for
healthcare workerslikely have very
different IT and usability requirements
than services designed for healthcare
consumers.
It's important to develop mobile
healthcare strategies with discrete
awareness of the market topology and
the business drivers for each
audience. Apps designed for
healthcare workers may require native
OS-based solutions, whereas, apps built to serve
consumers may benefit from (or require) cross-platformapproaches that leverage hybrid app architectures.
Looking at this balance of arguments it can be concluded that the new smartphone
market model will help the mHealth market to reach a new level. The market will
develop from a trial market to a global market, which is about to realize its full potential.
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IPAD AND IPHONE IN THE ENTERPRISE
Feel free to call me even if its just to chat about your app
strategy. I like to get feedback from the trenches and
understand real-world challenges. You can reach me via
email ([email protected]) or at my Google Voice
number (970.205.9121)
iPadConsulting ServicesAs businesses dramatically increase the amount of
information within and across their departments, it is a strategic imperative to leverage
the information to fuel innovation, responsiveness and efficiency. It is also critical that
enterprises learn how to provide greater relevance in the delivery and sharing of
information with and between information workers. iPadCTO provides consultative and
implementation services around four primary areas:
Business Intelligence and KPI Dashboards
Dynamic Workplace Applications
Portal Development and Integration
Advanced Information Discovery for Knowledge Workers
You may also find these additional free iPadCTO resources helpful.
Executive App Core The Executive App Core for iPad identifies the most
effective and productive app collection for
executives, and it's exclusively included in my iPad
Executive Training program or through my consulting
services.
iPad Executive Training Full-day onsite training sessions provide a
comprehensive introduction and proficient education
with hands-on guidance featuring the Executive App
Core. Half-day sessions provide the fastest on-rampto operational performance and include a hands-on
workshop for the top five apps in the Executive App
Core.
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Ebook: The iPad Executive Through a lot of experimentation and a continuing
search for the best apps for executives, specific
success patterns have emerged that continually
allow me to achieve hyper-productivity with iPad.Perhaps you've done the same, even subliminally.
This is a natural progression that all iPad-carrying
executives undertake at some level. But whats
typically missing from casual exploration is how our
chosen apps perform in two dimensions the overall
context of functional business tasks and how well
they work as a cohesive mobile solution. Onsite
training sessions include complimentary copies of
the comprehensive eBook, The iPad Executive.
iPad CXO Advisories iPad CTO is a high-velocity news portal that provides
breaking stories, opinions, and technology advisories
for C-level executives who use the Apple iPad or
are contemplating integrating the iPad into their
organization. Our bi-weekly executive advisory
service delivers a comprehensive business
intelligence report direct to your inbox with iPad
information that matters.
iPad Tips and Tricks This ebook scratches the surface of the ingenious
ways to use iPadmore efficiently and moreproductively. These tips have been culled from my
own experiences and research encounters as well as
some shared tips from iPadCTO readers.Mobile Apps: Native or Web? To help you wade through the pros and cons, Ive
created a strategy planning template and brief ebook
guide bundle. You can download it and share it with
your mobile development colleagues its free.
App-Centric Healthcare 18
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