2 Zebra Confidential: For Internal Use Only

Summary Analysis

• Cross Platform Mobile Development Tools market is maturing as revenue growth slows

• Factors contributing to slowing trend• Increased popularity of native apps (performance)• Diminishing productivity returns – developers reporting less efficiency gains from previous years, eroding perceived value of cross

platform tools• Spending per developer has dropped over the past 14 months

• However, a shortage of native developers w/in the enterprise continues to help drive growth for cross platform mobile development tools

Smith’s Point Analytics, LLCCross Platform Mobile Development Tools: Market Analysis & Forecast – Third Edition

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Smith’s Point Analytics, LLCCross Platform Mobile Development Tools: Market Analysis & Forecast – Third Edition

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Smith’s Point Analytics, LLCCross Platform Mobile Development Tools: Market Analysis & Forecast – Third Edition

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Smith’s Point Analytics, LLCCross Platform Mobile Development Tools: Market Analysis & Forecast – Third Edition

TRANSPORTATION & LOGISTICS MANUFACTURING RETAIL HEALTHCARE

Mobility DNACreating productivity from mobility

“How can I streamline the movement of my people,

inventory and assets?

“How can I achieve the next level of

operational productivity?”

“How can every one of my employees provide great

customer experience?

“How can I achieve the next level of care and safety?

ApplicationsLower risk and expense with purpose built ready-to-use enterprise applications. Trust these vetted industry-specific applications to help you optimize productivity and operations.

Management ToolsStaging and managing devices is the work of IT managers. We make the management experience easy and efficient.

AppGallery

UtilitiesUsing our robust set of utilities, companies gain tighter security, enhanced productivity, and an enriched experience. Which collectively keeps workers – and business – moving forward.

Stage Now

Swipe Assist

Enterprise Home Screen

SimulScan

All-Touch Terminal Emulation

Development ToolsBuilding and delivering applications is the backbone of Zebra ISV’s. Our goal is to enable developers to easily access device value adds regardless of development tools or preferences.

RhoMobile

Enterprise Browser

EMDK for Android

WorkForce Connect Push-to-Talk

WorkForce Connect Voice

Enterprise Mobility Management

Mobility DNA is a comprehensive suite of development and management tools, and applications and utilities that provide customers with enterprise grade capabilities. Designed specifically for Zebra Mobile Computers , these software tools, utilities, and applications help you connect every strand of your enterprise mobility platform, for a simplified, integrated and more secure solution.

RHOMOBILE SUITEBased on Rhodes open source framework, RhoMobile Suite is a set of tools that

enable a developer to use existing web skills − CSS, HTML 5, JavaScript and Ruby − to build data-centric, cross-platform, native mobile consumer and enterprise apps.

Gartner Magic Quadrant for Mobile Application Development Platforms 2013, 2014 & 2015

RHOMOBILE SUBSCRIPTION BASED PRICINGFeature Open

Source Silver Gold

Rhodes (Basic App Framework) X X X

RhoStudio X X X

RhoElements (Enterprise Features – barcode, automatic

encryption, etc.)X X

Cloud Build X XVisual Studio Plugin X X

Sync (RhoConnect) 1000 devices Unlimited devices

Push 1000 devices Unlimited devices

Support (call center) 9-5 business day (1 day response) 24/7 (4 hour response)

PRICE FREE$2,995 per developer annually

(Online $299 monthly)$9,995 per developer annually

(Online $999 monthly)

Implementations

ISV: Field Service ApplicationCustomer completed annual work load in 9 monthsCustomers have choice of ruggedized or consumer devices

Large Food Manufacturer / RetailerUsing RhoMobile Suite for all mobile initiativesFlexibility to shift dev resources based on project priorities

ISV: Solution utilizing Sensors, IOT, Mobile ApplicationCustomers have choice of ruggedized or consumer devices

RhoMobile Suite What’s NextOct – 2015 Future

Device Support• TC55KK• MC40KK• TC70KK• TC75KK• MC18KK

New Features• USB Printing support WM/CE (Android added last release)• New ORM Common API completed• RhoConnect Push - https support between Rhoconnect push server and

Rhoconnect server• RhoConnect Push - support for 0.12 node

Device SupportMC92KKNew Device support

OS SupportiOS 9New OS support

New FeaturesShared runtime support WinM/CE (last release to support WinM/CE)New APIs• Simulscan• Impact• Payment support• Scan and Pair• Notification LED

TALKING POINTS

HYBRID FRAMEWORKS WEBVIEW

ZEBRA DEVELOPER OPTIONS

C# DEVELOPERANDROID

DEVELOPER WEB DEVELOPER NO CODE

EMDK FOR XAMARIN

EMDK FOR ANDROID

RHOMOBILE SUITE ENTERPRISE

BROWSERiFactr DATAWEDGE

Hybrid App Review

YOUR APP

UI / JS FRAMEWORK

RHOMOBILE

WEBVIEW

NATIVE SDK

CSS? JAVASCRIPT? MOBILE DESIGN?

CHOICES? HYBRID READY?

DEVICE CAPABILITIES? EXTENDABLE?

UNDER THE HOOD? PLATFORM DIFF?

ANDROID NAME GAME

Google WebView History

• < 4.4 WebKit based

• 4.4 Chromium• Remote debugging• HTML 5 Features• High performing V8 Javascript Engine

• 5.0 +• Updatable Webview via APK

ANDROID 5.0+ HYBRID APP IMPACT

Webview now delivered as an APK

• Security• Quicker availability to new features• End of Fragmentation??

iOS WebView

• <= iOS 7• UIWebview• No Nitro JIT – Safari faster

• iOS 8• WKWebview* Introduced • Equal Performance

* WKWebview :• Not a simple rip & replace• Cordova only recently provided official support – only available to iOS9• RhoMobile still used UIWebView

• iOS 9• New Safari View Controller• Not meant for Hybrid container –

but InAppBrowser• Delegate “Web” content to Safari –

Access to iCloud Keychain

IN CASE YOU MISSED IT

• 5.x• New license model• Relaunch of cloud build and rhomobile.com• New Device support

• MC32 CE7, TC70, MC18• API Updates

• Smart Cradle API• Camera, Timer, Barcode (WP8)• Device API

• iOS: ios 8, 64-bit, Mobile Iron VPN• New Live-Update Debugging Option• Over 40 bugs fixed

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