The App LifeCycle™ Management Company Appcessorizing Everything
March 2013
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Exicon – App LifeCycle Management Company
• To simplify and accelerate the crea?on, deployment, management of mobile apps
• Using our mobile
applica?on management tools around the App Lifecycle to manage
-‐ Applica?ons
-‐ Developers
-‐ APIs
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1,500 Connec?ons Between Development Houses and OEM’s, Enterprises, Brands globally
10,000 Successful applica?ons For your benchmarking and compe??ve analysis
4,000 Development partners On every con?nents for a beTer worldwide integra?on
80% of our work with our customers is repeat business
60 Markets With developers, content and exper?se
Overview
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Disrup=on is everywhere!
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Market Cap Change in 5 Years in US$ B
+ 73
- 12
+ 4
- 38
+ 427
- 106
+ 71
- 1 - 7
+ 1
- 78
+ 132
1.5
2.5
SoAware is driving the economy
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Embrace or Die?
…You have 2 years
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Mobile World Congress 2013
• LG Op?mus G Pro
• Nokia Lumia 520
• Sony Xperia Tablet Z
• Firefox OS
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Mobile World Congress
• 20%: Number of sessions per App when measured across 10 Apps with the per app session decreasing by 85%
• 66% of App usage is outside the USA
• Minutes of use per day : • Apps 127 • TV 168 • Web browsing 70 minutes
• $18 billion revenue generated industry
• 43% of ?me on smartphone is used for games, 26% for social media
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The Business of Mobility • Mobile devices will
• influence $689 billions of US in-‐store sales by 2016 • Generate $31 billions directly
• 46% of tablet owners spend more than $20 per month on purchases made from their devices, compared to 30% for smartphones
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5.9 billion mobile subscribers (that's
87% of the world population).
mobile app revenues grew
from $1 billion to $8.5 billion in 2 years
Top brands now have a presence in at least one of
the major mobile application stores.
91 %
Over 300,000 mobile apps have been developed in 3 years. Apps have
been downloaded 10.9 billion times.
Why Mobile?
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Tablets
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Applica=ons are exploding across industries
Publicly Available Apps (End 2012)
Automo?ve Industrial Media Hotels 0
50
100
150
200
250
No. of A
pps
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Number of Apps
Complexity
LONGER TIME TO MARKET
INCREASED COST
INTELECTUAL PROPERTY LEAKAGE
RISK OF BRAND DAMAGE
Applica=on diversity
Number of PlaRorms Number of
Languages
And it only gets worse
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Binary Text Images APIs T&Cs
First the App Then all the components
By each PlaRorm
For target Devices
For each Language
In the different appstores
Thai Danish German English Dutch Spanish French Hindi Indian x 7 Italian Japanese Korean Malay Polish Portuguese Russian Vietnamese
The App, it’s complicated
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Ben10 Ul=mate Alien: Xenodrome 2012
-‐
100,000
200,000
300,000
400,000
500,000
600,000
Jul-‐12 Aug-‐12 Sep-‐12 Oct-‐12 Nov-‐12 Dec-‐12
Total Install
Total Gross Revenue (USD)
Marke?ng Expense (USD)
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Integra=on is the key
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TV Mobile Integra=on – Shazam TV One in five US iPhones run the app, 10M songs tagged per day 300 million unique users… going on TV
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Merchandise & Gaming -‐ Skylanders
Skylanders franchise has garnered $1 billion in retail sales $500 million in US
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Gamifica=on of Everything
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2nd screen business
• 85% of smartphone users reported second screen-‐linked behavior at least once a month
• Shodoog, unleash every
screen
• Bluefin Labs :Social TV analy?cs
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Define your needs Know what's happening to make smart decisions • App + API directories • Compe?tor benchmarking for Apps + APIs • Relevant news for Apps + APIs • Brief crea?on for your projects • Trend reports
Our plaRorm to manage your complete App Lifecycle
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Our plaRorm to manage your complete App Lifecycle
Building your soAware Manage assets and partners securely • 3 best of class qualified developers • Partner Network Management • Project documenta?on aggrega?on • Tracking for your project workflow
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Engaging with your customers Get your soAware downloaded • Appstore distribu?on & discovery • Social media outreach to drive downloads • In-‐app and mobile promo?on for downloads • Drive API calls
Our plaRorm to manage your complete App Lifecycle
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Our plaRorm to manage your complete App Lifecycle
Measuring your performance Analyze the ups and downs of your applica=ons • Appstore distribu?on & discovery • Social media outreach to drive downloads • In-‐app and mobile promo?on for downloads • Drive API calls
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Transforming business by Application
CEO / EXICON Stefan Rust [email protected]
BD Director / EXICON Bertrand Ternat [email protected]
WEBSITE www.exiconglobal.com
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If you didn’t have an automated centralized process…
German HQ
US opera=ons
Asian opera=ons
European opera=ons
A Local Dealer