Country Special

CONTENTSExecutive SummarySituation Analysis

GoalStrategyTactics

Implementation

Executive Summary

Country Special is an app which is a service provider to all the users who travel into various countries.

Situation Analysis

Company Overview

• Our smart algorithms crunch through millions of websites and reviews to deliver unique

recommendations that will leave you saying WOW!

• It is perfect for people who don't have an unlimited data plan.

• The suggestions for restaurants and things to do in each town are spot on.

What is its Market overview?...

Strength

• Collaborate with travel agency companies.

• Easy to use.• Latest information

available according to the choice of customers.

Weakness

• Hard to make loyal customer

• Lack of Reputation• Lack of experience

Opportunities

• Computer based web extension

• The number of tourists grows every year.

Threats

• Existing competitors• Continous innovation

is required.• New to the market

Target Customers

Working Profession

alsTravelers Business

peopleCountry

enthusiasts

Goal

Country Special Company wants to become the company that can make the customer feel satisfaction and have enough information for customers to meet their demands.

The goal is to provide best quality service and user interface.

It is trying to break even in the first year and then it will aim for profit according to the market situation.

Add new features and update the app will be the prime moto.

Strategy

Consumer needs/wants

Easier and cheap transportation facilityA sense of entitlement and independenceAll the information required on an abroad tripBook your hotel, tours, activities and transportation seamlessly through our app

CollaboratorsCompany to collaborate with different conferences/competitions that happen worldwide to get visibilityThe company to collaborate with travel companies to get maximum tourists registered.

• Tie-Ups with leading hotels and resorts.

• Associations with travel agencies.

• Investment from Big Companies.

Competitors

Value Proposition• Convenience and flexibility of location• Better social status – for luxury

segment• Sense of adventure• Advertisement of brands of

collaborators/stakeholders through brand association.

Tactics

Marketing Mix

Product Promotion Place Price

ProductAvailable in free version and

premium versionA tour guide right in your phone!

Easy access and up to date technology

ServiceThe free features are -

Currency exchange rate of that country.Time difference of that country with yours. Dress code in that country.Customs in that country.Laws of the country.Basic greeting sentences in that country's language.Weather forecast.Country map.

The premium features are -Information on the required travel documents like VISA.Hotels, transportation and food of that country.What vaccinations are required?Etiquettes, manners and cultures of that country.Major sightseeing places in that country

BrandAs the name suggests the company’s brand values will

be on focussing the speciality of the countries.

Premium charges$4.99 per month

IncentivesYearly subsidy to

collaboratorsIncentives for customers for

referralsBonuses to Stake

holders and Collaborators after target completion.

Communication Word of mouth Advertisement Social media Official newsletter and blog

DistributionThe app will available on any web browser as

well as Google Play Store/App store

Implementation

InfrastructureFront end and back end of app to be monitored regularly for glitches. A team consisting of developers to manage the app along with marketing executives and customer relation executives.At a later point , interns to be appointed to hired for the two fold purpose of external perspective and brand image building.

Process

Market Segmentation

Personal Communication

e-mail marketing

RECAPExecutive SummarySituation Analysis GoalStrategyTacticsImplementation

DISCLAIMER

Created by Arpit Dhobale, IIT Guwahati as a part of an internship under Sameer Mathur, IIM Lucknow